From Edible Cocktail Paints to Anti-Plastic Rum Bottles

 - Dec 1, 2018
Brand identity is inherently strengthened by successful interaction with the public and these November 2018 marketing trends exhibit some really clever initiatives.

There are a number of different ways for labels to engage their consumer base. While some, like La Rifa's jungle-inspired chocolates, focus on a design-friendly contemporary aesthetic for packaging or promotional materials, others tap into celebrities or use humor to generate interest. An example of this would be Eytys' 80s-style posters.

Pop culture is, of course, another exceptionally relevant way to engage the consumer and Leaf Forward — a marijuana business accelerator, absolutely builds a strategy around this. As cannabis was legalized in Canada on October 17th, the company reimagined the 152-paged Bill C-45 as rolling papers that were made available to the recreational consumer.