High fashion is embracing the tech industry out of necessity
Implications - Whereas once technology's function-over-form gimmicks were deemed below the realm of high fashion, today it's impossible to ignore the ubiquity of tech in daily life of all classes. Rather than continuing to spurn tech, fashion brands have responded by redesigning devices and gadgets that better mesh with contemporary styles. This shows the importance of brands recognizing the realities of daily life for their target consumers and leaning into those factors (instead of pushing them aside in the name of brand image). [More]
