eSports-specific gaming centers and stadiums are on the rise
Implications - The legitimacy of the eSports industry has been established in the last few years with everything from events to education in this space, and the next step brands are taking is creating centers and even stadiums specific to online gaming. These space reveal the importance of long-term investments into seemingly niche consumer interests, as these industry moves have turned what was once considered to be an at-home hobby into a multi-faceted and profitable industry.
Homework Question - Consider an untapped, niche consumer interest (within your brand's area of expertise) that you could invest in. [More]
Homework Question - Consider an untapped, niche consumer interest (within your brand's area of expertise) that you could invest in. [More]
