Tech Trends

Trend - Brands with online storefronts are turning to AI-powered tools to streamline the creation and maintenance of these websites. AI tools are being used to write copy, generate photos, recommend products to customers, and generate promotional content. These tools aim to reduce operational costs.

Insight - Each year, more consumers are gravitating toward shopping online rather than in-stores. In part due to the pandemic, this shift caused retailers to place more focus on optimizing their e-commerce storefront experiences. Retailers want to ensure their websites are as frictionless as possible leading to converted sales. To appeal to these retailers, and to offer a potential solution that does not raise operational costs, AI companies and new startups are launching generative tools for storefronts.