Athletic shoes are being produced with sustainable materials
Implications - Big brands in the athletic industry are looking to sustainable materials in order to better align with the needs of the environment, rather than with the demands of the fast fashion industry alone. By producing recyclable, upcycled or biodegradable sneakers, these brands are able to better appeal to consumers – not just in regards to style, but in their commitment to a greater cause – aligning with consumers' purpose-motivated purchase decisions. [More]
