Cosmetic items are increasingly based in skin-enhancing serums
Implications - The rise in prominence of serums has resulted in the combination of cosmetic items and serums, giving consumers hybrid items that simultaneously improve imperfections and cover them up. The combining of such items caters to consumers seeking to reduce steps in their morning routines, while giving brands a clear point of distinction to market.
Homework Question - How can your brand narrow down the steps involved in purchasing or using the products/services it offers? [More]
Homework Question - How can your brand narrow down the steps involved in purchasing or using the products/services it offers? [More]
