Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values.
Homework Question - If you were to launch a collaborative collection, which brand would you partner with and what would motivate that choice? [More]
Homework Question - If you were to launch a collaborative collection, which brand would you partner with and what would motivate that choice? [More]
