Fashion Trends

Trend - Brands that produce bras and intimate apparel are exploring ways to make the supportive garment more comfortable and beneficial for people with breasts. As a result, bras that offer health benefits to support posture, blood circulation, and cancer detection are becoming more commonplace to aid health-conscious consumers.

Insight - Consumers are looking for ways to maximize function and comfort in all aspects of their life, including intimate apparel. People with breasts often run into health concerns ranging from poor blood circulation and back problems to breast cancer. Individuals with a history of breast-related health concerns are the most interested in health-conscious bras, as the technology used in these products helps make their lives easier.