Skincare masks are created for on-the-go indulgence
Implications - As an expression of elevated convenience culture, brands are releasing skin care masks that have been adapted in format and formulation to be used on-the-go, and on top of makeup. Extending beyond portability, these masks are meant to serve as a skincare indulgence that fit seamlessly into one's daily routine, without requiring that the user starts with a clean face. The prevalence of products like dry face masks speaks to the increased expectation many consumers have for brands to fulfill their highly specific needs throughout the day, coupled with a desire for hyper-convenient products.
Homework Question - What out-of-home opportunity could your brand tap into to deliver a heightened level of convenience for your consumer? [More]
Homework Question - What out-of-home opportunity could your brand tap into to deliver a heightened level of convenience for your consumer? [More]
