Brands are offering gender-neutral clothing and décor for teens and children
Implications - Emerging consumers in the form of parents with rearranged priorities are seeking gender-neutral clothing and accessory options. These consumers are being met by brands that are addressing this growing demographic. As more parents recognize the potential harms of enforcing strict gender binaries on children, this shift works to provide children with some autonomy in regards to how they shape their own gender identity, and sets an example for brands to adopt more holistic approaches to marketing. [More]
