Fabric innovations allow designers to create reinvent staples with denim
Implications - Given that consumers are more likely than ever to self-educate on topics such as fabric origin before making a fashion purchase, brands are designing creative takes on conventional pieces made from the versatile contemporary denim available today. Similar to how athleisure designers are moving toward designing apparel that resembles regular clothes while boasting the breathability and comfort of workout attire, this shift highlights the willingness of consumers to reimagine fashion norms in favor of simplicity and functionality. [More]
