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Fashion

- Constantly evolving through designer inspirations and consumer input, modern fashion continues to reinvent itself through innovations and designs that break traditional boundaries. Highlighting developments in beauty products, DIY clothing and futuristic apparel, Trend Hunter’s fashion category has all the latest on what’s hot at the moment when it comes to fashion developments.

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Trend Hunter Top 20

Commuter Dress Shirts

Week Month 2 Mo.

Commuter Dress Shirts

Rhone is expanding upon its Commuter Collection with a luxurious new addition called the Commuter Dress Shirt, which features high-quality fabric from Italy that’s handcrafted in Portugal and...

Rugged Ballistic Nylon Boots - The Clarks x Haven GORE-TEX Wallabee Boot is Inclement Weather-Ready

Rugged Ballistic Nylon Boots The Clarks x Haven GORE-TEX Wallabee Boot is Inclement Weather-Ready

Active consumer lifestyles require clothing, shoes and accessories that are impervious to inclement weather, so brands are responding with new products like the Clarks x Haven GORE-TEX Wallabee Boot.... [More]

Vegan Nanotech Sneakers - The 'V-TEX' Waterproof High-Top Shoes Keep Feet Warm and Dry

Vegan Nanotech Sneakers The 'V-TEX' Waterproof High-Top Shoes Keep Feet Warm and Dry

The ‘V-TEX’ waterproof high-top shoes are a rugged footwear option that aims to provide unparalleled protection for wearers when braving rugged outdoor terrain. The shoes are crafted... [More]

Color Tinted Dry Shampoos - Lafe's Dry Shampoo is Developed with Non-GMO Cornstarch Products

Color Tinted Dry Shampoos Lafe's Dry Shampoo is Developed with Non-GMO Cornstarch Products

Lafe’s dry shampoo is made if four different colored tints in order to cater to those who have black, red, brunette, or blonde hair. The product is centric to personal care, ensuring that the... [More]

Cica-Powered Sleep Pastes - YourGoodSkin's Cica Repair Sleep Paste Aids the Skin's Natural Barrier

Cica-Powered Sleep Pastes YourGoodSkin's Cica Repair Sleep Paste Aids the Skin's Natural Barrier

YourGoodSkin’s Cica Repair Sleep Paste is an innovative, hybrid product powered by cutting-edge technology that is described as offering the instant benefits of a sleep mask and the long-term... [More]

Modular K-Beauty Cosmetics - Stonebrick Targets Millennials with Customizable, LEGO-Like Packaging

Modular K-Beauty Cosmetics Stonebrick Targets Millennials with Customizable, LEGO-Like Packaging

Stonebrick is a colorful new Korean makeup brand that targets young consumers and empowers them to build their own makeup systems. The brand offers more than 200 products that can be mixed and match... [More]

Tween-Created Kidswear - Loeffler Randall's Young Daughter Designed a J.Crew Collab

Tween-Created Kidswear Loeffler Randall's Young Daughter Designed a J.Crew Collab

Shoe brand Loeffler Randall created a fun kids collection as part of a J.Crew collab, and Jesse Randall’s own 11-year-old daughter Clementine played an active role in creating the designs.... [More]

Tie-Dye Hair Straighteners - ghd's Festival Collection Styler Comes in Kaleidoscopic Colors

Tie-Dye Hair Straighteners ghd's Festival Collection Styler Comes in Kaleidoscopic Colors

Those who enjoy taking the time to put together the perfect festival outfit, accessories and hairstyle will appreciate ghd’s new Festival Collection, which includes the platinum+ and gold... [More]

Coconut Dry Shampoo Wipes - The Yes to Coconut Wipes Gently Cleanses Hair Without Water

Coconut Dry Shampoo Wipes The Yes to Coconut Wipes Gently Cleanses Hair Without Water

The new Yes to Coconut wipes are ultra-hydring shampoo wipes that are created to suit blonde hair. It delivers refreshing elements and cleans hair without the need of any water. The wipes gently... [More]

Aggressive Angular Sneaker Outsoles - The 'Beton' Custom Shoe Sole Adds Visual Depth and Style

Aggressive Angular Sneaker Outsoles The 'Beton' Custom Shoe Sole Adds Visual Depth and Style

The ‘Beton’ custom shoe soles have been created by Ilyas Darakchiev as an aftermarket outsole for the Adidas TR7 sneakers that provide an angular styling for the otherwise simply footwear.... [More]

Single-Use Shampoo Cubes - Beauty Kubes Creates Convenient, Easy-to-Use Plastic-Free Shampoo

Single-Use Shampoo Cubes Beauty Kubes Creates Convenient, Easy-to-Use Plastic-Free Shampoo

For many years, environmentally minded consumers have been using plastic-free shampoo bars and the fight against plastic is only stirring up even more interest in waste-reducing personal care... [More]

Fragrant Foam Dry Shampoos - WATERLESS' 'Whipped Clean' Adds Instant & Long-Term Freshness

Fragrant Foam Dry Shampoos WATERLESS' 'Whipped Clean' Adds Instant & Long-Term Freshness

‘WATERLESS’ is a new Procter & Gamble brand that offers a range of haircare products that cater to women without any water. Its innovative range has all-waterless haircare solutions,... [More]

Inclusively Formulated Foundations - UOMA Beauty's Makeup Caters to All Skin Types with "Skin Kins"

Inclusively Formulated Foundations UOMA Beauty's Makeup Caters to All Skin Types with "Skin Kins"

UOMA Beauty is set to make its debut as an inclusive beauty brand that’s set on sharing barrier-breaking products for all consumers. While many cosmetic brands are now committing to creating... [More]

Dry Shampoo Pump Powders - Hairstory's Pow(der) On! Dry Shampoo Gives the Hair a Full Body

Dry Shampoo Pump Powders Hairstory's Pow(der) On! Dry Shampoo Gives the Hair a Full Body

Hairstory’s special Pow(d)er On!product is a dry shampoo that highlights traditional hair cleanliness before liquid shampoos when crushed herbs were used for hygienic purposes. The Pow(d)er On!... [More]

Leave-On Body Exfoliants - The Skin Revealing Body Lotion 10% AHA Smoothes from the Neck Down

Leave-On Body Exfoliants The Skin Revealing Body Lotion 10% AHA Smoothes from the Neck Down

Body exfoliants often take the form of manual scrubs with granules that buff away built-up layers of dead skin but the Skin Revealing Body Lotion 10% AHA by Paula’s Choice is a body care... [More]

Affordable Wedding Guest Apparel - & Other Stories Launched a Capsule of Dresses for Wedding Guests

Affordable Wedding Guest Apparel & Other Stories Launched a Capsule of Dresses for Wedding Guests

When it comes to weddings, there’s an immense amount of attention that goes into the attire for the bridal party and family but & Other Stories (H&M’s sister brand) recently... [More]

Palm Oil-Free Bronzers - Fluff's Bronzing Powder Appeals to Gen Z with a Unique Formula & Packaging

Palm Oil-Free Bronzers Fluff's Bronzing Powder Appeals to Gen Z with a Unique Formula & Packaging

Fluff is an Australian makeup brand that’s quickly been called “Glossier for Gen-Z,” as it offers a casual yet aesthetically pleasing and ethical approach to cosmetics like its... [More]

Stylish Motorsport Sneakers - The Porsche Design HYBRID evoKNIT Sneakers are Ready for Running

Stylish Motorsport Sneakers The Porsche Design HYBRID evoKNIT Sneakers are Ready for Running

The Porsche Design HYBRID evoKNIT sneakers are the latest footwear creation from the brand that puts a focus on motorsport style and performance to provide wearers with a balanced final product.... [More]

Masculine Anti-Aging Cosmetics - Patrick's Skincare FS1 Face Scrub and FW1 Face Wash are 100% vegan

Masculine Anti-Aging Cosmetics Patrick's Skincare FS1 Face Scrub and FW1 Face Wash are 100% vegan

Cosmetics for men have transitioned from niche to essential for many male consumers thanks to options like the Patrick’s Skincare FS1 Face Scrub and FW1 Face Wash. 100% vegan and produced in... [More]

Hydrating Faux-Blonde Haircare - Kerastase's 'Blond Absolu Masque Ultra Violet' Has Hyaluronic Acid

Hydrating Faux-Blonde Haircare Kerastase's 'Blond Absolu Masque Ultra Violet' Has Hyaluronic Acid

Sadly, color-treated hair can be damaged fairly quickly, which calls for using special shampoos, conditioners and other treatments like Kerastase Blond Absolu Masque Ultra Violet treatment for those... [More]

Temporary Hair Mascaras - Schwarzkopf's 'Hair Mascara' Precisely Covers Light or Gray Roots

Temporary Hair Mascaras Schwarzkopf's 'Hair Mascara' Precisely Covers Light or Gray Roots

In the same way that mascara is useful for instantly—and temporarily—darkening eyelashes, Schwarzkopf’s ‘Hair Mascara’ lets consumers swipe color across the roots of their hair... [More]

Whimsical Sportswear Collaborations - The Champion x Susan Alexandra Collab Features Bright Styles

Whimsical Sportswear Collaborations The Champion x Susan Alexandra Collab Features Bright Styles

Champion has created many sportswear collaborations and its newest one features the work of a well-known designer on Instagram—across social media, many influencers and fashion fans can be seen... [More]

Charitable Sun Safety Kits - This Sephora Set Supports the Memorial Sloan Kettering Cancer Center

Charitable Sun Safety Kits This Sephora Set Supports the Memorial Sloan Kettering Cancer Center

Ahead of summer this year, Sephora is introducing a 12-piece Sun Safety Kit for 2019 that helps to support the Memorial Sloan Kettering Cancer Center—$25 from each purchase goes towards supporting... [More]

Brunette Rosemary Dry Shampoos - The Acure Dry Shampoo is Made for Brunette to Dark Hair

Brunette Rosemary Dry Shampoos The Acure Dry Shampoo is Made for Brunette to Dark Hair

The Acure Dry Shampoo is entirely vegan, free of paraben, sulfate, and mineral oils. It is also petrolatum free, cruelty free, and silicone free. It is made to suit brunettes to darker hair,... [More]

Anti-Aging Dry Body Oils The Chemistry Brand's RETIN-OIL Shares Skincare Benefits for the Body

Retinol and retinoids—Vitamin A derivatives—are commonly included in anti-aging facial skincare solutions and now they are beginning to appear in body care products like The Chemistry Brand’... [More]

Functional Undergarment

Modern underwear products incorporate secondary uses to boost value

Implications - Responding to the heightened expectations consumers have today, emerging brands in the undergarment space are designing and popularizing underwear products that serve a secondary purpose. Whether doubling as menstrual protection or incontinence, the highly functional and innovative designs of these products are moving the fashion space forward.

Homework Question - What's a secondary function your offering could provide? [More]

SCORE 6.3

Popularity

Activity

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Megatrends

Patterns

5 Featured, 32 Examples: 75,733 Total Clicks

Date Range: Jul 17 - Aug 18

Trending: This Year and Warm

Leakproof Mens Undergarments

Phone-Storing Underwear

Stylish Incontinence Underwear

Reusable Menstrual Underwear

Consumer Insight Topics: Fashion Lifestyle Health Underwear