Reduction
Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Cold-pressing is no longer exclusive to beverages and natural skincare products
Implications - Cold-pressing, a production process that allows natural products to retain their nutrients, has typically only been associated with natural oils and beverages--however some brands are using the process in the production of their snack products. This allows companies to create automatic associations with health when branding their products, for consumers already aware of the benefits of cold-pressing,

Homework Question - How could your brand adopt trends within adjacent industries? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
26,887 Total Clicks
Mar 17 - Mar 19
New and Mild
LifestyleHealth
Candy and treats that celebrate Easter target older demographics
Implications - The Easter holiday is typically marketed to children and parents, but some brands are choosing to also prioritize adults that are looking to indulge. Using more refined flavors and branding than their child-targeted counterparts, this shift in branding in these products allows for greater diversity in the consumers being marketed to this time of year.

Homework Question - How could your brand shift its prioritizes to market to a new consumer group? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
10,713 Total Clicks
Nov 18 - Mar 19
Recent and Average
LifestyleFood
Pet subscription services expand outside food deliveries
Implications - Pet subscription services are expanding to suit a variety of pet owners’ needs, whether those are for general care products or for affordable veterinarian services. Such subscriptions cater to the desire for personalization that prioritizes accessibility, both in cost and in function.

Homework Question - Conceptualize a subscription service that’s affordable for your brand’s average customer. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
61,986 Total Clicks
Aug 17 - Mar 19
This Week and Warm
Lifestyle
Brands promote science & education through creative outlets
Implications - The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to educatiion. Incorporating consumers into ads and pop-up events will allow them to feel more involved, and therefore more willing to learn about adverse topics.

Homework Question - How can your brand play a role in educating consumers, without overwhelming them? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
72,648 Total Clicks
Jul 17 - Mar 19
This Week and Mild
Tech
The 6 Patterns of Opportunity & Top 18 Megatrends
Large fashion retailers adopt plant-based dyes in their collections
Implications - With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have. This shift comes as consumers are increasingly aware of the wider implications of their purchase habits, and seek to align with brands that allow them to slow down potential consequences of those habits.

Homework Question - How could your brand make small but significant changes to lessen its ecological impact? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
64,969 Total Clicks
May 17 - Mar 19
This Week and Warm
FashionEco
The popularity of subscriptions leads to to specialized iterations
Implications - Having gained a huge amount of subscribers and believers since its fairly recent inception, the subscription service model is now entering in some highly specialized industries, and catering to highly specific demographics. By catering to "super fans" of specific products or experiences, services that fall into this category are able to expand their reach in terms of what can be offered via this format.

Homework Question - Conceptualize a subscription service that your company could offer its customers. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
73,142 Total Clicks
Apr 18 - Mar 19
This Week and Warm
Raising young children is made easier through specialized subscriptions
Implications - Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in an automated way. By combining modern parents' desire to not only excel at parenting, but live more efficient, convenient lives as well, this approach to the subscription business model has great potential to expand into a wide variety of different categories.

Homework Question - How can you provide your consumers with a more convenient way for them to reach their goals? [More]

SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
37,166 Total Clicks
Mar 18 - Mar 19
This Month and Warm
Trend Hunter Services
Pop-up spaces are curated around one specific product or theme
Implications - Pop-up spaces curated around single themes are on the rise, with brands in everything from the food to the health industry creating single-subject spaces that inform and entertain visitors. The use of temporary spaces to focus on one particular subject allows for a deeper understanding of the brands in question, without them overwhelming customers with all their offerings at once.

Homework Question - Conceptualize a curated pop-up space that's centered around one of your brand's offerings. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
41,274 Total Clicks
Oct 16 - Mar 19
This Month and Warm
MarketingBusiness
Beer brands aim to target health-conscious consumers
Implications - Brands in the beer industry are looking to the health-conscious consumer to inspire new products, offering everything from beers with more nutritious ingredients, to those with limited calories. Such items cater to these brands' existing customers, while also opening them up to an entirely different consumer base.

Homework Question - How could your brand bring in a new customer base with some tweaks to its offerings? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,238 Total Clicks
Feb 18 - Mar 19
This Month and Mild
LifestyleDrinking
Brands infuse CBD into their various condiment offerings
Implications - The incorporation of CBD into condiments, ranging from olive oil to salsa, is on the rise as cannabis brands seek to permeate all markets that can be amalgamated with their emerging industry. This shift furthers the "normalization" of cannabis for consumers previously reluctant to enjoy its benefits.

Homework Question - How could your brand collaborate with the growing cannabis industry? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
10,416 Total Clicks
Mar 19 - Mar 19
This Month and Warm
LifestyleHealth