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Reduction

Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Pump Sunscreen
Skincare brands are launching sunscreen products with convenient pump nozzles
Trend - Brands in the skincare industry are launching sunscreen products that opt for pump designs over sprays or squeeze bottles. The pump design reduces the amount of clogging in the nozzle itself, prevents sunscreen from spilling, and ensures a consistent amount of sunscreen is distributed with each use.

Insight - With the increased attention given to the personal care and skin care industries from younger generations, consumer demands are evolving with a priority on convenience and sustainability. These consumers are more likely to integrate less conventional skincare products, such as facial sunscreen, into their daily routines. In order to appeal to these young, frequent consumers, brands are evolving their packaging designs with a meticulous focus on convenience and low-maintenance operation.
Workshop Question - How could your brand ensure its products integrate as seamlessly as possible into consumers' lives?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Single-Dose Cleanse
"Dosed" eco-friendly cleansers offer convenience and faster repurchase rates
Trend - As solid cleansers become more popular for their sustainability, the industry is seeing a rise in "single-dose" solid cleansing products, ranging from oil spheres to cleansing tablets. These items offer precise doses per use, diverging from other solid cleansers like bars and powdered soap.

Insight - People are increasingly looking to reduce their environmental impact--whether it's through using less, or buying from sustainable brands. Single-use items are typically not aligned with eco standards, but in the skincare industry factors such as convenience, travel, and product preservation are also crucial considerations. Skincare brands that merge convenience with sustainability in single-use products are increasingly appealing to busy customers, while also hastening the rate of repurchase.
Workshop Question - How could your brand prioritize convenience in its products, while ensuring their sustainability?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retinol Patch
Retinol-infused skincare patches target acne and signs of aging
Trend - Skincare brands are increasingly offering targeted, retinol-infused patches that are formulated to reduce acne, fine lines, or both. These targeted products help reduce the negative side effects of retinol by preventing overuse and only addressing problem areas.

Insight - The modern consumer has a greater understanding of their own health and medical needs, and is experiencing various environmental stressors that aggravate medical concerns like adult acne. As a result, more people are thinking about how to prevent signs of aging, while simultaneously addressing breakouts they're experiencing. These consumers are drawn to skincare products that target multiple concerns, or offer a more targeted approach so they can customize their own routines.
Workshop Question - How could your brand better cater to its' customers varying needs in one product?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hobbyist Printing
Free public and online 3D printing courses reduce barrier-to-entry for hobbyists
Trend - Low-cost or free 3D printing courses are being hosted by libraries, universities, and independent websites. These courses lower the barriers of cost and education for 3D printer use to draw more adults to the field, whether as a creative outlet or for CAD (Computer-Assisted Design)-related jobs.

Insight - While many individuals find a balance between work and personal lives, such as hobbies and social connections, others find themselves unfulfilled, either in the workplace or in keeping occupied. This leads to these groups searching for new avenues for enjoyment, such as new employment or a new hobby. As a result of these combined desires, hobbies with the potential to generate income are preferred. Fields that reduce the barriers via free and public services can draw in these individuals.
Workshop Question - What could your brand or industry do to lower consumer barriers related to cost or education?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Peel
Medical-grade chemical peels are being adapted to treatments safe for home use
Trend - Skincare brands are creating over-the-counter chemical peels for private home treatment. These are rinse-free, prescriptionless treatments that focus on convenience and accessibility. Body peels have been shown to be more effective at reducing blemishes and acne than traditional serums.

Insight - One of the impacts of the prevalence of social media in modern lifestyles is the desire for consumers to maximize their appearance, from fashion to skin health. These beauty-conscious consumers prioritize convenience when seeking out cosmetics and skincare treatments, leading to a clear preference for OTC solutions over prescription-based alternatives. Skincare brands that offer at-home products with results equal-to medical-grade solutions can effectively draw the attention of these consumers.
Workshop Question - How could your brand adapt its products or services with convenience and accessibility in mind?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Standalone VR
Developers are creating VR headsets that do not rely on external computing
Trend - Brands are launching standalone spatial computing headsets that have processing power built into the device. These devices are small, portable, and do not require the user to be tethered to a computer. This makes the headsets quicker to use while reducing the barrier to entry for new customers.

Insight - For the average adult consumer, two of the main barriers that prevent the adoption of spatial computing and VR headsets are related to cost and complexity, in part due to headsets often requiring several high-priced devices to function, effectively placing VR experiences behind paywalls that outweigh the value proposition. Hardware brands in the VR space are addressing these concerns by creating lower-cost, lower-power VR headsets that function entirely on their own.
Workshop Question - How could your brand ensure its products or services have minimal barriers to entry?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI News
Brands are launching AI tools that aggregate and deliver curated news feeds
Trend - Companies are using artificial intelligence to enhance news delivery through AI-powered applications and services. These tools curate news delivery to ensure only relevant information is delivered clearly and concisely. The AI tools are intended to reduce redundancy in news feeds significantly.

Insight - Time constraints are one of the largest factors that inhibit regular citizens' abilities to stay up to date on news stories. Most people do not have time to check several news outlets to sift through swathes of information, leading to most simply using social media feeds. Brands are identifying the challenges related to time and effort for news, and are creating easy-to-use, AI-powered news aggregators to draw in busier users.
Workshop Question - How could your brand incorporate artificial intelligence to make seemingly daunting tasks more approachable?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Grape
Distilleries are launching new products made from upcycled grape and grape pomace
Trend - Distilleries are using grapes and grape pomace intended to be discarded to make new drinks. These drinks include Wines and Piquettes, and are new collections marketed as eco-forward additions to the wine industry. These drinks reduce and in some cases eliminate waste from wine production systems.

Insight - Younger millenial and Gen Z consumers are becoming more aware of their passive environmental impact each year, with many looking to adopt more sustainable lifestyles, provided these do not come with significant compromises. One such area that consumers are prioritizing sustainability in is food and drink, increasingly opting for products that avoid single-use plastics and damaging ingredients. Alcohol brands are recognizing these priorities and are looking into more sustainable practices.
Workshop Question - How could your brand incorporate more sustainable materials or practices into its day-to-day operations?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Productivity
Inclusive management and productivity apps combat ageism in the workplace
Trend - Workplace management platforms are adapting to the varying needs of a multigenerational workforce--with UX, resources and tools that account for tech gaps between generations. These platforms ease processes and foster communication with the aim of achieving age-inclusive hiring and working environments.

Insight - The modern digital age has created disparities in opportunities for older generations with less exposure to the platforms and tools that are second nature for others--particularly Millennials and Gen Z. As high costs of living have pushed more people to work past retirement age, differences between generational workplace habits can create inefficiencies. As multigenerational and diverse workplace environments become more common, businesses that prioritize accessibility for employees create more productive and cohesive office cultures.
Workshop Question - How could your brand better adapt to a multigenerational workforce with different strengths?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.

Insight - In the era of remote and hybrid work environments, works are tasked with more distractions than ever that prevent them from completing work effectively. These consumers often have constricted schedules, leading them to gravitate towards easily-accessible products and services that help improve the efficiency of their work environments. Brands are responding to these desires with low-cost, readily-available virtual services for workers with ADHD.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends