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Search our database of 389,264 cutting edge ideas.

Reduction

Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Beginner Skincare
Brands prioritize those who are new to the skincare space
Trend - Brands are releasing products, collections or entire business models that center around introducing beginners to the skincare space. With the industry being full of products, services, information and resources, some brands are aiming to cut through the noise to help those who are new to skincare.

Insight - The skincare industry has become increasingly complex as people grow more interested in it, and as new brands and voices emerge in this space regularly. For consumers who want the results but don't know where to begin, skincare can be relatively intimidating. These consumers turn to brands that make the process more accessible and simple than them.
Workshop Question - How could your brand better prioritize accessibility?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Date
Dating apps eliminate or streamline communication features for better connections
Trend - As dating apps gain more criticism for issues like facilitating shallow interactions between users, brands are aiming to streamline these apps even further by eliminating certain communication features in favor of ones that aim to foster a deeper connection.

Insight - Social media has opened people up to both romantic and platonic relationships in easily accessible ways, but with the sheer number of people using these apps for various reasons, consumers can find it difficult to create meaningful connections. Brands that are prioritizing mutual respect and shared values between users on social media are increasingly popular.
Workshop Question - How is your brand prioritizing meaningful connections for its customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Sneaker
Brands are launching sneakers designed to accommodate people with disabilities
Trend - Mainstream brands are launching new footwear options designed to improve the lives of people with disabilities. These include sneakers with a hands-free design for those with limited dexterity as well as unique design details that focus on the senses of touch, sight, and sound for those who require sensory-focused accommodations.

Insight - Thanks to the activist work done by people with disabilities and their allies, there is now a greater awareness of the need to break institutional and physical barriers that prevent people with disabilities from living their lives like other citizens. As a result, consumers are demanding brands work towards inclusivity at all levels–from the products they manufacture to the employees they hire.
Workshop Question - How can your brand be more inclusive in the products or services you offer?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Low-Waste Cooking
Consumers prioritize waste-reduction while cooking at home
Trend - Brands are helping consumers who are trying to limit the amount of food and packaging waste they use with products and services that empower them to reduce waste while they're cooking at home. Everything from cooking shows to cooking planner apps are helping consumers do this.

Insight - As the ecological consequences of waste, pollution and climate change are increasingly known by the average consumer, there is a growing demand for brands to help people reduce their personal impact. People are more likely to adjust their lifestyles with protecting the environment in mind, and brands are having to adapt to meet to this growing demand.
Workshop Question - How is your brand empowering its customers to be more eco-friendly?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Shaving
The traditional shaving cream is transformed with innovative formulas
Trend - Shaving creams, popular among both men and women to protect their skin and make hair-removal easier, are now being reformulated into new formats that change how these products are used and applied. Everything from solid shaving cream sticks to shaving soaps are now being used as alternatives to traditional shaving creams.

Insight - When it comes to the personal care space, consumers have become increasingly open to experimenting and moving away from historically used formulas in the industry. The many choices consumers now have in this space has resulted in them trying out different options to see what best suits them and their needs.
Workshop Question - How could your brand modernize some of the more traditional aspects of its product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Waste Cosmetic
The cosmetic industry is now producing zero-waste packaging and products
Trend - Brands in the cosmetic industry are increasingly prioritizing zero-waste products, packaging and/or production in response to the growing demand for businesses to reduce their environmental impact.

Insight - Consumers are increasingly aware of how their lifestyles are impacting the environment, and how businesses across industries are accelerating issues like climate change and pollution. Now, more are demanding that brands accept accountability for their impact on the environment and change their ways in order to help consumers reduce their personal impact.
Workshop Question - How is your brand looking into long-term environmental harm-reduction?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frozen Keto
Brands launch prepared, frozen keto dishes to offer more convenience to consumers
Trend - To appeal to ketogenic consumers seeking convenience, brands in the food space are launching prepared, frozen ketogenic dishes. These range from frozen pizzas, pasta dishes, and lasagnas–all crafted to follow the 2:1 ratio of fats to protein plus carbohydrates, meeting the needs of keto diets.

Insight - Low-carb and high-protein diets are continuing to gain popularity among consumers, however, finding convenient options that satisfying these requirements can be challenging for many. Individuals will flock to brands that conveniently meet these dietary needs, without having to carry out the complicated task of calculating the micronutrient ratios themselves. Brands that offer products that seamlessly meet these needs will win consumer loyalty.
Workshop Question - How can your brand enhance convenience for your target demographic?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sour Seltzers
Alcohol brands are releasing seltzer beverages in sour flavors
Trend - Brands in the alcohol space are launching new sour seltzer beverages to appeal to consumers looking for novel flavors. These ready-made cocktails are convenient for at-home and on-the-go consumption.

Insight - The popularity of spiked sparkling water continues to grow as consumers seek low-carb, low-sugar, and low-calorie beverages. Knowing that the hard seltzer market is a competitive one, brands are trying to set themselves apart in an increasingly crowded market with novel offerings that focus on flavor. As a result, many consumers are eager to experiment with these unconventional products that still meet their lifestyle needs.
Workshop Question - What novelty flavor or ingredient can your brand use for its next offering?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vaccination Apparel
Brands are launching fashion pieces designed to be worn while being vaccinated
Trend - As the COVID-19 vaccine becomes more accessible across North America, brands are launching commemorative pieces that users can wear to celebrate their vaccination. These range from shirts to dresses.

Insight - The COVID-19 pandemic has dramatically altered the way of life for most individuals. As hope for a return to "normal" comes into the horizon, consumers are looking to celebrate with specialized products that serve as a visual reminder of this anticipation. Brands that help commemorate these special moments will win consumer loyalty.
Workshop Question - How can your brand help commemorate special moments for consumers?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.

Insight - Contemporary consumers are increasingly sensitive to challenging issues that are having long-term negative effects on the planet and on society at large. Conscious about resource depletion and inaccessibility, as well as pollution, individuals are channeling their empathy by looking into ways to consume products and services more ethically. This, in turn, gives them some peace of mind about their purchases.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends