Reduction
Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
44,640 Total Clicks
Jun 17 - Aug 18
New and Warm
Coffee and tea brands offer clear beverages to add intriguing value
Implications - With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,839 Total Clicks
Apr 17 - Aug 18
New and Average
MarketingLifestyleDrinking
Chocolate products contain various energy enhancing ingredients
Implications - Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,516 Total Clicks
Jan 16 - Aug 18
Recent and Mild
LifestyleFoodHealth
Cannabis becomes a formalized part of festival culture
Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
119,217 Total Clicks
Mar 17 - Aug 18
This Week and Warm
Pop CultureArt & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
Savory snacks adopt the flavors of various alcoholic beverages
Implications - Chip brands are trying to stand out by offering their products with unique flavors that replicate different types of alcohol. These products cater to foodie consumers who prioritize experimentation in consumption, while giving still alcohol connoisseurs a sense of familiarity by combining a relatively common pairing. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,714 Total Clicks
Nov 16 - Aug 18
This Week and Mild
LifestyleFood
Nut-based butters come in transformable powdered form
Implications - Individuals who want the flavor benefits of various nut butters, but without the fat content they usually contain, are now able to purchase nut “butters” in powdered form. Perfect as additions to healthy smoothies and other butter-based recipes, these products cater to consumers who prioritize “clean eating.” [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,322 Total Clicks
Oct 16 - Aug 18
This Week and Mild
LifestyleFoodHealth
Large and small-scale event planning is made simpler through digital platforms
Implications - Brands are offering virtual event planning platforms that allow for individuals and companies alike to simply access and organize the resources they require to plan events. Such platforms come as consumers look to more conveniently juggle all their responsibilities, while giving those within the event planning profession the ability to better streamline their processes. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
32,450 Total Clicks
Aug 17 - Aug 18
This Week and Mild
TechArt & DesignMobile
Trend Hunter Services
Social media platforms offer interactive, direct-purchase features
Implications - Social media platforms kept afloat by ad revenue are now creating direct-purchase functions, whether interactive or still in traditional picture or video forms. These functions create additional sources of revenue for the brands and the social media platforms themselves, while offering consumers simplified, convenience-minded methods of purchase. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,506 Total Clicks
Jul 17 - Aug 18
This Month and Warm
Pop CultureMarketing
Brands that specialize in shaving products prioritize eco-friendly formulations
Implications - With the oversaturation of the hair-grooming products on the market has come brands’ moving towards eco and skin-friendly formulations that allow them to differentiate their products. The use of environmental concern and organic formulations enables these brands to cater to consumers who prioritize eco consciousness into their everyday routines. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
17,824 Total Clicks
Jan 17 - Aug 18
This Month and Untested
FashionEcoCosmetics
The popularity of the microhome has brought on an extension of their designs — “pods”
Implications - Brands are creating “pods,” unique microhome-like structures that are usually designed to be ecologically integrated. These structures rise in popularity as consumers seek out self-sustaining forms of living that allow them to consumer with both function and ethicality in mind, perfectly aligning both their values and their needs or preferences. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
143,530 Total Clicks
Aug 16 - Aug 18
This Month and Warm
Art & Design