Reduction
Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Breakfast dishes adapt to better cater to those with restrictive diets
Implications - As consumers become increasingly more aware of the foods and ingredients they consume, particularly as they start the day, brands are taking note, and are moving toward more restrictive formats to appease those concerned about their diet. Taking more of a free-from approach, brands are proactively speaking to consumer concerns over allergens and dietary restrictions by offering products that explicitly lack certain ingredients. This not only showcases a commitment to consumers, but also a move toward more personalized food and beverage options. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
21,970 Total Clicks
Jan 18 - Apr 18
Recent and Average
LifestyleFood
Stuffed breakfast options receive a slight twist with uniquely flavored fillings
Implications - Moving beyond the traditional breakfast fillings, brands are adapting classic offerings with flavorful twists to surprise and delight their consumers. Swapping regular cream cheese for spicy alternatives and over-the-top combinations, brands are adapting their morning fares with options that add more kick to the morning routine. Utilizing unconventional spices and fillings, these products not only offer more cultural variety but they also showcase a more convenient way to enjoy complex meals, on-the-go. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
20,459 Total Clicks
Aug 17 - Apr 18
Recent and Average
LifestyleFood
To-go breakfast bowls increasingly come in savory options
Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,253 Total Clicks
Jan 16 - Apr 18
This Week and Average
LifestyleFood
Cannabis is increasingly incorporated into luxury skincare and cosmetic items
Implications - High-end cosmetic items that infuse the various beneficial properties of cannabis are increasingly common. This shift comes as privileged consumers become emboldened in their adoption of cannabis as a "lifestyle," and speaks to the substance's increased perceived value for such consumers. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
49,258 Total Clicks
Sep 16 - Apr 18
This Week and Warm
FashionLifestyleHealthCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
The infusion of volcanic ash in skincare is on the rise
Implications - The use of volcanic ash in skin cleansing and care products is on the rise, with brands citing benefits such as acne-prevention, anti-aging properties, exfoliation, and more. These benefits, combined with volcanic ash's natural sourcing and the interest the ingredient's name automatically piques, makes the product an easily marketable addition to skincare brands' product lines. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
57,419 Total Clicks
Feb 17 - Apr 18
This Week and Mild
FashionCosmetics
Baked indulgent products now come in Paleo offerings
Implications - Paleo dishes are no longer something that consumers must make at home from scratch, with brands like those in the baking industry offering sweet, packaged Paleo snacks and dishes. This shift speaks to the curation and niche targeting that consumers now expect brands to cater to, with brands responding by prioritizing individual preferences that they can still monetize. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,386 Total Clicks
May 17 - Apr 18
This Month and Mild
LifestyleHealthDrinking
Low-carb baking mixes rise in popularity
Implications - Consumers are no longer limited to a few unhealthy baking mix options at the grocery store now, as baking brands increasingly prioritize products that cater to dietary restrictions like carb limitations. Low-carb alternatives to traditional baking mixes cater to health-conscious consumers who are still looking to indulge – prioritizing both their needs and their preferences. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
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17,872 Total Clicks
Mar 17 - Apr 18
This Month and Warm
LifestyleFoodHealth
Trend Hunter Services
Brands curate kits for the creation of nutritious, alcohol-free beverages
Implications - With the rise of DIY craft cocktails has also come a renewed interest in DIY craft juice and tea products, and brands are catering to this shift by offering kits that allow consumers to easily put together alcohol-free beverages. These products cater to the experiential and DIY preferences of consumers, without sacrificing on the convenience that ready-to-eat products offer. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,906 Total Clicks
Jul 17 - Apr 18
This Month and Warm
LifestyleHealthDrinking
Individuals with dietary restrictions can turn to subscriptions for help
Implications - Individuals with necessary or self-enforced dietary restrictions are increasingly able to turn to subscription services to cater to their specialized nutritional preferences. This shift comes as consumers increasingly demand and prioritize products and services that suit their niche interests and needs, rather than trying to cater to as many people as possible. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,285 Total Clicks
Sep 16 - Apr 18
This Month and Warm
BusinessLifestyleFoodHealthDrinking
Cannabis subscriptions are becoming increasingly common
Implications - Whether purchasing cannabis itself or the tools and products that the lifestyle requires, subscriptions based in the subject and use of marijuana are becoming increasingly common. These curated services allow for the cannabis industry to enter the home of the average consumer in a way that appeals to their convenience-minded sensibilities. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
62,090 Total Clicks
May 16 - Apr 18
This Month and Average
BusinessLifestyleHealth