Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Reduction

Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Anti-Age Snacking
Snackable products boast anti-aging ingredients
Trend—The food industry continues to take cues from the skincare space by adapting snack items with known anti-aging ingredients. These snackable foods give consumers the option to approach their beauty routines from an “inside-out” perspective.

Insight—For those consumers who align themselves with wellness trends, convenience hasn’t always been a factor in their purchases. Many consumers in this space are approaching their health and beauty in all-encompassing ways now that they have a greater understanding that prevention is more effective than reactive care. However, focusing on both topical products and altering their diets to enhance their appearance can be time-consuming. Pre-packaged items that consumers can trust are part of their all-encompassing approach to health function as a simple addition to their daily routines.
Workshop Question — How could your brand prioritize convenience for its customers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Socialized Dating
Dating apps integrate friend-based features to boost matches
Trend—Brands in the business of creating dating apps are aiming to establish trustworthy connections by using friendship as a basis for matchmaking. Whether facilitating friendships first between potential matches, or using existing friends to vouch for users of the apps, these brands are prioritizing authentic connections.

Insight—Prior to the ubiquity of dating apps, most people met their partners through their immediate networks—particularly through friends. The fatigue that’s now associated with sifting through hundreds of potential partners on various apps has resulted in a reversal where consumers seek out the more trustworthy, authentic connections that were once made by meeting people in-person first. With dating apps developing algorithms to better align with these views, consumers are able to benefit from the convenience of online dating, while believing in its ability to create strong connections.
Workshop Question — How could your brand align longstanding values with technological changes in its space?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Self-Clean
Self-cleaning products ease day-to-day routines
Trend–Everyday products that range from litter boxes to pillows are being adapted with "self-cleaning" functions–in the form of advanced antibacterial properties or automated systems.

Insight–Today, consumers are more concerned than ever before about making plans and purchases based on convenience–something they've grown accustomed to since the advent of digital advances, and now expect in all aspects of their lives. Though self-cleaning products would still require upkeep, their longer "shelf life" ensures that consumers are able to make purchase decisions based on long-term convenience.
Workshop Question — How could your brand prioritize convenience in its product experience?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mental Health Activation
Brands facilitate pop-ups that focus on mental health
Trend—Brands are increasingly focused on enhancing the mental health and wellness of their customers, and they’re now doing this through pop-up spaces. Whether charitable or business-focused, these activations prioritize mental wellbeing and aim to give consumers the awareness and tools to take care of themselves and others.

Insight—With global stress levels rising due to a variety of economic, social and political issues, mental health is increasingly in the spotlight—particularly in North America. Consumers’ are increasingly looking to reduce the mental toll that both everyday and large stressors can take on their wellbeing, and brands are responding with a more targeted approach to mental health.
Workshop Question — How could your brand better prioritize the mental health of its customers and/or employees?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Hair
Customized hair care products allow for more targeted care
Trend–Brands in the hair care industry are increasingly offering personalized options, whether those are for topical hair-enhancing products or ingestible ones.

Insight–As consumers become accustomed to market oversaturation in the self-care space, brands are increasingly turning to personalization to set themselves apart. The preference for personalization comes with consumers' desire for purchasing items based on how exclusive they are, even in cases where they're affordable. Having products that are customized for the individual enhances their perceived luxury in the eyes of the consumer.
Workshop Question — How could your brand adopt personalization into its product/service?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Menstrual Supplement
Targeted supplements aim to reduce period symptoms
Trend–With the supplement industry growing, targeted supplements are increasingly popular. Brands in this space are now offering menstrual-specific supplements–containing ingredients that ease common menstruation symptoms like bloating or pain.

Insight–As consumers focus more on "wellness," they increasingly expect targeted products that can be taken or adjusted to suit their exact needs. The growth of the wellness industry to become healthier comes with consumers' experimentation of experiences and products outside of diet and fitness alone, and what's come out of that is more customizable products that enhance their perceived health.
Workshop Question — How could your brand focus on more targeted forms of wellness for its customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Keto
Keto diets are accommodated in everyday food and beverage products
Trend–The growing popularity of keto diets–which involve high-fat, low-carb consumption–has resulted in their adoption into food items that are considered part of people's everyday routines. Common products like cereals and creamers are being adapted to suit both keto diets, and the diets of those who are looking to eat healthier in general.

Insight–Pre-social media, branding around health was laser-focused on calorie restriction and weight loss. Now, social media functions as a catalyst for consumers to brand their lifestyles in the ways they choose–and food consumption rather than restriction is a large part of this space. Millennials and Gen Z are now trying to amplify their everyday routines in a way that's inspiring to their peers, and food products that offer both nutrition and easy adaption allow them to prioritize "wellness" rather than prescribed body ideals.
Workshop Question — How could your brand promote wellness in a way that's healthy for consumers both physically and mentally?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portable Pressure
Portable massagers alleviate tension while consumers are on-the-go
Trend–Small, portable massagers are on the rise as consumers look for ways to alleviate the tension that accumulates throughout the day. Typically focused on reducing pain in the neck and shoulder area, these products allow consumers added comfort that's easy to take with them as they go about their routines.

Implication–With global self-reported stress levels rising, consumers are increasingly experiencing both the mental and physical strains that things like workplace stress, economic strain, and social and political issues can have on individuals. This shift is partially responsible for the growth of the "wellness" space in North America–and small portable massagers belong to that transition. Being both functional and convenient, these items are able to provide supplemental stress-relief without impeding on the routines that consumers are accustomed to.
Workshop Question — How could your brand alleviate stress in its customers or employees?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pretzel Popularity
The German baked bread is revamped in various forms
Implications - A recent revamp of the humble pretzel is seen in both sweet and savoury forms, across varying types of -- and industries related to -- food and snacking. Products that feature this ingredient benefit from its perceived rusticness as well as its familiarity.

Insight - Many familiar food items -- from turmeric to coconut -- have been revamped and repositioned as star ingredients in recent years. Those that do well in North American markets tend to have origins in other continents, invoking a sense of authenticity separate from the over-processed perception of, namely, American cuisine. This is why the pretzel, with its German origins, is such a popular choice among packaged foods and within CPG, where authenticity is most needed.
Workshop Question — What is one familiar, yet exotic ingredient you can use in your brand or product?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voice-Activated Office
Workplace functionalities are enhanced via voice assistant technologies
Trend–The ubiquity of voice assistant tech has resulted in its inevitable infusion into workplace settings and procedures. Everything from job application submissions to printing are increasingly being combined with smart voice technologies that ease processes.

Insight–North American consumers are now accustomed to voice assistant technologies guiding them through their days, and their incorporation into the workplace is an extension of that. The growing popularity of this tech comes as consumers aim to create streamlined routines that leave them more time to enjoy their social lives and take care of their personal and professional responsibilities. Whether working remotely or in-office, this manifestation of voice-activated tech speaks to the growing desire for ease and accessibility in all aspects of consumers' lives.
Workshop Question — How could your brand incorporate voice assistant tech to ease processes in the workplace?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends