Reduction
Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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The incorporation of moss into skincare products appeals via novelty
Implications - Skincare brands are taking notes on the long-established healing properties of moss by incorporating it into their products. These items are able to appeal for their unlikely incorporated ingredient, while also appealing to consumers who prioritize natural living in their purchase decisions.

Homework Question - What's an unexpected but effective addition your brand could incorporate into its product/service? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,294 Total Clicks
Jan 17 - Dec 18
New and Mild
FashionCosmetics
Brands develop eco-conscious rituals and environments for seniors
Implications - Brands are empowering seniors to live more eco-conscious lives by putting in place programs, products and services directed to this goal. Such spaces and services approach environmentally conscious living from a comprehensive point of view, broadening the impact and putting less pressure on younger generations to take on the burden of ultra-conscious living on their own.

Homework Question - How could your brand better empower consumers to live eco-conscious lives? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,023 Total Clicks
Feb 17 - Dec 18
New and Average
Eco
Skin-exfoliating products come in solidified forms to enhance convenience
Implications - The incorporation of exfoliant products into the growing trend of solidified cleansers is on the rise, elevating the function of these products. Such items cater to consumers looking for more convenient skincare routines, while enhancing user experience via the unfamiliar format through which the product is offered.

Homework Question - How could your brand provide a familiar product in a new formulation/platform? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,322 Total Clicks
Jan 17 - Dec 18
New and Warm
FashionCosmetics
Standard products are transformed into powder form for eco purposes
Implications - Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from waterless shampoo to new forms of protein. These products come as brands try to appeal to consumers' growing preference for eco-consumption, all while also prioritizing convenience.

Homework Question - How could your brand prioritize both eco-conscious production/consumption, and convenience? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,198 Total Clicks
Nov 18 - Dec 18
New and Mild
LifestyleHealthEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Air purification products are designed with home aesthetics in mind
Implications - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking aesthetic beauty alongside function. These designs cater to urban professionals who tend to opt for minimalist aesthetics due to limited space in their homes.

Homework Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,954 Total Clicks
May 18 - Dec 18
Recent and Hot
Art & DesignLifestyleHealth
Wearable tech products incorporate voice assistant technology
Implications - Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a wide range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.

Homework Question - Where could your brand add an element of voice assistance into its product/service or purchase journey. [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
69,424 Total Clicks
Dec 17 - Dec 18
This Month and Warm
TechGadgets
The ritual of fasting is enhanced via products and kits that ensure health
Implications - The process of fasting, whether done for religious purposes or as a "biohacking" tool, is now aided with specialty kits, apps, and food items that aim to ensure consumers' health while taking part in this ritual. These products cater to a highly specific consumer need and as a result, appeal to consumers for their personalized nature.

Homework Question - How could your brand personalize a product/service to cater to various consumer rituals? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
36,826 Total Clicks
Aug 16 - Dec 18
This Month and Mild
LifestyleHealth
Trend Hunter Services
ECG devices are made accessible with noninvasive, wearable designs
Implications - ECG devices that are wearable and unobtrusive are on the rise, allowing users to track the electrical activity of their hearts for purposes that range from fitness-tracking to security enhancement. The incorporation of such technology into wearable items like shirts or patches, caters to those with the medical need for it, as well as those who have an all-encompassing focus on health and wellness.

Homework Question - How could your brand make its product/service more accessible for ease of use, or daily use? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,596 Total Clicks
Jul 17 - Dec 18
This Month and Average
TechLifestyleHealth
Single-serve, limited-prep products market to vegan consumers
Implications - The vegan industry is now focusing its efforts on portion-control, which it previously left untouched due to the inherently healthy associations that vegan food products already had from the average consumer's perspective. The shift to single-serve, no-prep products allows for vegan brands to market their products as both health and convenience-minded, as veganism was once perceived as being more time-consuming for consumers for all its preparations and restrictions.

Homework Question - How could your brand re-market its product to prioritize accessibility and convenience? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
33,673 Total Clicks
May 18 - Dec 18
This Month and Warm
LifestyleFood
Restaurants and eateries adopt minimalist interiors
Implications - Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. Such spaces enhance the perception of luxury or exclusivity, while allowing consumers to focus on their experience eating rather than the distractions around them.

Homework Question - How could your brand adopt minimalist design to enhance its product experience? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,758 Total Clicks
Aug 17 - Dec 18
This Month and Average
Art & DesignLifestyle