Reduction
Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Newly Added
Category List
Full Index


Stores leverages technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,835 Total Clicks
Sep 17 - Jun 18
This Week and Untested
TechBusinessRetail
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
23,723 Total Clicks
Jun 15 - Jun 18
This Week and Untested
Snack brands offer "chips" that come in the form of various crispy meats
Implications - Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,507 Total Clicks
Mar 17 - Jun 18
This Week and Warm
LifestyleFood
Food subscription services focus on children and infants
Implications - Subscription services based on offering children and infants their meals and snacks for the day are increasingly common. This shift comes as Millennial parents seek to balance work, families, and personal lives – offering them a way to simplify and streamline at least one important aspect of their daily routine. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,759 Total Clicks
Apr 17 - Jun 18
This Week and Average
BusinessLifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Minimalism in offices takes hold as a means to enhance atmosphere
Implications - Many modern office spaces are adapting to the principles of minimalism in design, with limited statement pieces and uncluttered workspaces now becoming the norm. More than offering a contemporary space to work in, this shift indicates a desire to use design to create an environment that is more conducive to streamlined, productive work habits. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
85,330 Total Clicks
Jul 17 - Jun 18
This Week and Warm
Art & Design
Desserts that are traditionally sweet are transformed with savory ingredients
Implications - Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,085 Total Clicks
Apr 17 - Jun 18
This Week and Mild
LifestyleFood
Cannabis is incorporated into menstrual relief products
Implications - The incorporation of cannabis into products that offer relief from menstruation-related symptoms is becoming increasingly common. These products indicate a rise in the acceptance of cannabis as a supplementary medicine, and caters to individuals seeking alternative treatments to mild menstrual symptoms. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,713 Total Clicks
Jan 16 - Jun 18
This Month and Warm
LifestyleHealth
Trend Hunter Services
Mobile health initiatives take on mindfulness and fitness programs
Implications - Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,842 Total Clicks
Jan 17 - Jun 18
This Month and Warm
MarketingBusinessLifestyleHealth
Traditionally large desserts are transformed into bite-sized portions
Implications - Brands that specialize in desserts are paring down dishes that have traditionally been offered in larger formats, so that they can be consumed in one bite. These smaller items cater to the rise of food-portioning among health or weight-conscious consumers, allowing them to indulge in a way that doesn't counteract the effort they put into their diets or nutrition plans. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
12,694 Total Clicks
Oct 17 - Jun 18
This Month and Average
LifestyleFood
Services aim to help new moms be more efficient with their day-to-day
Implications - Subscriptions and platforms are aiming to offer moms, or parents in general, easily accessible options to meet their shopping needs and alleviate the need to spend copious amounts of time shopping. Such services showcase the demand for convenience from time-strapped consumers, and how brands are adapting to meet the needs of more niche markets. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
25,905 Total Clicks
Mar 18 - Jun 18
This Month and Warm
Lifestyle