Reduction
Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Squid ink goes mainstream as consumers are enticed by its healthful benefits
Implications - Having slowly worked its way into grocery store products and North American menu items in the last decade, squid ink-infused foods offer consumers a dramatic dining experience that also boasts unique health benefits. This shift speaks to the new customer expectations of food presentation in the social media era, as well as the interest in adding nutritional value to traditional dishes whenever possible. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
18,741 Total Clicks
Jan 17 - Jul 17
New and Untested
LifestyleFood
Cannabis products focusing on relief of specific ailments begin to emerge
Implications - As consumers pursue alternative treatment methods for common ailments, many are looking to cannabis in various formats as an all-natural solution. In addition to highlighting one particular effect of the wellness obsession, this progression speaks to the overall reevaluation of modern "norms" that is taking place in the era of legalization and amid turbulent political times. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
44,398 Total Clicks
Jan 16 - Jul 17
Recent and Average
LifestyleFoodHealthLife
Path to purchase is simplified through credit-connected loyalty cards
Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
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12,542 Total Clicks
Oct 16 - Jul 17
This Week and Mild
TechMobileBusinessLifestyleRetail
Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,969 Total Clicks
Feb 17 - Jul 17
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
THC and CBD-infused beverages expand the new categories accessibility
Implications - Brands are emerging with discreet cannabis-infused beverages that emphasize convenient consumption in formats that consumers are already familiar with. This progression highlights the experience of products such as cannabis and coffee in being a blank canvas onto which more of-the-moment fads are projected. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,423 Total Clicks
Aug 16 - Jul 17
This Week and Mild
LifestyleFoodDrinking
Smart planters make room for nature in the digital era
Implications - While IoT is generally seen throughout home appliances, smart technology is being integrated into home gardens as well, making it more intuitive for the connected consumer to grow their plants, even if they don’t have the greenest thumb. As consumers become reliant on their digital devices, they run the risk of getting out of touch with nature, which leads to the counter-trend of incorporating more natural elements within the home environment. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
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217,675 Total Clicks
Jan 16 - Jul 17
This Week and Warm
TechArt & DesignHomeGadgets
Indoor gardens take a more space-conscious approach for smaller homes
Implications - With a higher rate of consumers living in city buildings that don’t usually allow for outdoor gardens, those who are looking for a way to integrate gardening into their home are turning to space-conscious planter kits. Giving consumers a chance to grow their own herbs and foliage even without access to a yard, stackable and mountable solutions make indoor gardening a possibility for smaller homes. The shift towards smaller spaces creates opportunity for brands to provide solutions for city dwellers looking for ways to stay in touch with nature. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
108,582 Total Clicks
Feb 16 - Jul 17
This Week and V. Hot
Art & DesignDesignHome
Trend Hunter Services
Soothing toys attract both adults and kids
Implications - An under-discussed side effect of play is relaxation. This is boosting the adult desire for mindless enjoyment by way of small, tactical toys, while also boosting mindfulness components in toys targeted toward children. Stress is high in the digital age due to the frequency and volume of content consumption, making incremental relaxation more necessary than ever. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
85,955 Total Clicks
Mar 16 - Jul 17
This Week and Warm
TechArt & DesignToysLife-Stages
Busy consumers seek anti-aging products for hard-to-tone body parts
Implications - With the rise of the healthy physique in fashion, consumers are looking for easy ways to tighten and tone their bodies without investing too much time at the gym. Turning to topical treatments, consumers are enticed by the dual-function of anti-aging products for age-revealing body parts that also firm the skin for an overall healthy appearance. This growing market indicates a preference for simple, multi-tasking solutions within skincare. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
35,949 Total Clicks
Apr 16 - Jul 17
This Week and Mild
FashionCosmetics
Men acquire a taste for self-care via anti-aging skincare rituals
Implications - Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
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10,184 Total Clicks
May 17 - Jul 17
This Week and Average