Ideas
Explore the world's #1 largest database of ideas and innovations, with 484,809 inspiring examples.
Trend Reports
Discover why 1,306 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,057 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,306 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 102,057 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,235 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 484,809 cutting edge ideas.

Reduction

Reduction supposes that less is more by employing exclusion as a tool to hone in on the most effective parts of an idea.
Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Nostalgic Nourishment
Brands release nostalgic snack products with healthier ingredients
Trend - Brands are catering to nostalgia-driven consumers by introducing functional, health-conscious versions of classic childhood snacks. These snacks allow consumers to enjoy their favorite treats from youth, but in a way that aligns better with modern dietary preferences and a focus on health.

Insight - The pressures of modern life are pushing consumers to seek comfort in the familiar, yet many avoid nostalgic foods due to concerns about high sugar content and overall nutrition. In response, brands are reimagining age-old snacks with healthier, more functional ingredients, allowing consumers to indulge in childhood favorites without compromising their well-being. By blending nostalgia with wellness, these brands cater to a growing demand for nostalgia-driven joy and enhanced nutrition.
Workshop Question - How can your brand tap into consumers' emotional connection with products from their childhoods?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dietary Pet
Pet care brands are launching web-based resources for pet dietary inquiries
Trend - Pet care brands are creating dedicated websites for pet dietary questions. These resources are designed to ensure that pet owners do not feed something to their pets that may seem unassuming, but is in fact dangerous to the pet's health. As such, the websites are streamlined for fast results.

Insight - Pet owners, particularly cat and dog owners, occasionally feed their pets food originally designed for humans. Whether as a treat during a holiday, or because they do not want to eat the food themselves, or any other reason, it is important for the owner to confirm that the food is in fact safe for their pet to consume. Particularly when the alternative is causing a health concern for their pet. Brands are aiming to improve pet dietary safety with dedicated easy-to-access resources.
Workshop Question - How can we leverage digital platforms to provide fast and reliable resources that address specific consumer needs relative to our industry?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seasoned Bite
Cheese brands are releasing ready-to-eat seasoned bite-sized snacks
Trend - Cheese brands are releasing bite-sized seasoned CPGs for convenient snacking. These are designed to provide both the flavor palate of rich cheeses with benefit of quick ready-to-eat seasoned snacks. These bite-sized snacks can be eaten as a side dish, or as a regular snacking product.

Insight - Consumers who partake in snacking are becoming increasingly drawn to more balanced, nutritious, or higher-quality snacks. This is due to the functional benefits of spending a small amount more on snacks that are more than simple carbs and salts. As a result, more unique snack formats with more complex ingredients are gaining popularity. Brands are responding to this shift in consumer desires with seasoned ready-to-eat snacks made with rich ingredients.
Workshop Question - How can your brand alter its products to meet the growing consumer desire for convenient yet high-quality, flavorful snacking options?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar QSR
Restaurants powered by solar energy are improving sustainability efforts
Trend - Popular restaurant chains are investing in solar power grids to reduce emissions across consumer-facing locations. By reducing reliance on the local power grid, and in some cases provided power to said grid, these restaurants improve their public perception by reducing environmental footprints.

Insight - Restaurants often receive criticism from environmental groups, and while the majority of these criticism target restaurant supply chains when food shipping is involved rather than local suppliers, others point out the high power draws associated with large freezers and kitchens in fast-food restaurants. In order to reduce the emissions from the power draw and appease eco-conscious consumers, restaurant corporations are investing in solar energy grids to power individual locations.
Workshop Question - How could your brand invest in renewable energies to reduce emissions across various points of its operations?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile SSD
Clip-on mobile storage drives are gaining popularity as storage demands rise
Trend - Tech brands are creating compact solid-state drives (SSDs) designed to clip-on to mobile phones, adding increased storage capacities. The clip-on mechanism is designed to be convenient, preventing users from needing to remember to bring the device with them.

Insight - Each year, mobile storage becomes a greater concern for the average consumer. This is due to mobile games increasing in size and quality, cameras increasing in quality leading to larger photo and video files, and the improved utility of mobile phones causing far more files to be stored on them than ever before. While online file back-up solutions may be solutions for some, others may not want to pay fees to store data, leading to brands creating compact mobile storage drives.
Workshop Question - How can we innovate to meet the growing consumer demands for convenient and compact storage solutions in an increasingly data-centric world?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dating Collaboration
Dating apps are partnering with common date locations to enhance experiences
Trend - Dating apps are partnering with brick and mortar installations to enhance user bonding over shared experiences. These collabs include coffee shops, gyms, and other entertainment venues. These collaborations provide jumping-off points for dates, leading to more success stories.

Insight - The process of online dating is one that becomes tiring for many users. Users grow tired of dates that go nowhere, users that ghost others, or dates that are uninspired and generic. This causes some users to get dating fatigue, and not want to use the apps anymore without changes made to the process. In response, dating app brands are trying to address some of these concerns by partnering with retail establishments to offer recommended first date locations and dating-related promotions.
Workshop Question - How might your brand collaborate with physical venues to create meaningful and engaging user experiences?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Copycat Brand
Private label brands are creating copycat products inspired by QSR and name brands
Trend - Brands are launching copycat private label products that mimic the design elements or product names of branded goods or quick-service restaurant (QSR) items. Developed in-house by the retail chain, these products provide consumers with a more affordable and comparable experience to premium brands.

Insight - With the rising cost of living, many consumers are exploring alternative sources for their food and beverage needs, aiming to maximize value with every purchase. In response, private labels increasingly position themselves as "just like the brand" but often at a lower price or with better ingredients, attracting frequent buyers of popular name brands. Companies that align their offerings with these expectations can build loyalty by leveraging familiar design cues that reassure consumers of the desired quality.
Workshop Question - How can your brand stand out and compete with leading names in their categories?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microbiome Meal
Dietary health companies are launching gut microbiome-specific meal plans
Trend - Dietary health brands are increasingly focusing on gut microbiome health. As research in this field continues to showcase the importance of balanced microbiomes, these brands are releasing personalized meal plans for consumers looking to prioritize gut health.

Insight - Health-conscious consumers are becoming increasingly aware of the importance of a balanced gut microbiome. These consumers now note that, not only are diet and exercise crucial to healthy living, but also that even minor imbalances in the gut can cause problems throughout the body, such as weight gain, headaches, and more. These consumers desire dietary solutions that lead to solve gut imbalances, with a preference for those that integrate seamlessly into their lifestyle.
Workshop Question - How can your brand create solutions that address the growing consumer focus on ultra-personalized products in the food and health spaces?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Kit
Custom meal kit companies are using science-backed methods to enhance curation
Trend - Brands in the custom meal space are using science and consumer-provided data to curate diets specifically for each customer. Through simple surveys, these brands create a diet that suits the nutritional needs and dietary preferences with healthy ingredients.

Insight - Consumers often find eating balanced diets to be a difficult task. Particularly when life obligations stack up, such as work, school, or other challenges, finding time to carefully plan a diet is often out of reach. However, many busy consumers would eat healthily if given the opportunity, leading to a desire for more simplified ways of acquiring balanced diets. Brands are responding to these consumers with science-backed, customized meal kits that suit their busy lifestyles.
Workshop Question - How can we leverage scientific data and customer insights to personalize our offerings and improve consumer experience?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Productivity Processor
Typewriters adopt minimalist designs to enhance writer productivity
Trend - Brands are designing typewriters with minimalist features to help writers focus on their writing. These units foster deeper thinking and creativity by eliminating common distractions in traditional word processors or connected digital environments, assisting writers to improve overall productivity.

Insight - In today's digital age, many consumers are realizing that not all devices designed to streamline daily life truly deliver on that promise. In response, these individuals seek products that help them concentrate and combat the negative effects of multitasking and digital fatigue, allowing them to focus on the task at hand. Businesses that align with the demand for distraction-free products can resonate with consumers who value focus and intentionality over an abundance of digital features.
Workshop Question - How can your brand differentiate itself in an oversaturated and highly technical market?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends