Simplicity
There is power in ommission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
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Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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Smartphones are re-positioned as portals to action instead of consumption
Implications - In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
19,237 Total Clicks
Nov 16 - Sep 17
New and Untested
Social GoodSocial Media
Art borrows from the sciences to emphasize accuracy in design
Implications - The relationship between art and math is being put front and center in modern design as a way to emphasize accuracy. The mathematic approach to design is an offshoot of minimalism in that it highlights deliberate aesthetic choices. This concept is especially appealing in the midst of the information age, which is crowded with content, but also ushers in chaotic design (for example, crowded Instagram feeds or the Internet-fueled Vaporwave aesthetic). [More]
SCORE 7
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Activity
Freshness
Megatrends
Patterns
158,366 Total Clicks
May 17 - Sep 17
New and Warm
Art & Design
Beauty elixirs are marketed as products to integrate into daily beverages
Implications - Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
21,502 Total Clicks
Dec 16 - Sep 17
New and Mild
FashionLifestyleDrinkingCosmetics
Vending machines are offering fresh meats to consumers
Vending machines are beginning to stray from the common practice of offering non-perishable food items to now include products like fresh meat. As consumers increasingly value accessibility and convenience, this emerging shift reveals the creative ways in which brands are seeking to accommodate these values. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,808 Total Clicks
Mar 16 - Sep 17
This Week and Mild
TechLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Industries converge on the sharing economy to engender hyper-convenience
Implications - One of the key appeals of the sharing economy is the heightened convenience that its services offer over traditional competitors. As consumers grow more accustomed to these conveniences, extraneous brands are further amplifying the handiness of ride-sharing services by harmonizing with them. With consumers coming to expect previously unheard of on-demand services in all aspects of their lives, the logical next paradigm requires hyper-convenient offerings that hybridize multiple convenience-based industries. [More]
SCORE 6.4
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Activity
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Megatrends
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18,352 Total Clicks
Nov 16 - Sep 17
This Month and Average
BusinessAutosNew Ventures
Male beauty products offer multiple functions in one item
The cosmetic items targeted towards men are increasingly offering multiple functions in one simple product. This shift comes as brands recognize men's desire for cosmetic items, but their simultaneous desire to ensure their self-care routines remain short and simple. The multiple functionalities of these cosmetic items speaks to the need for brands to combine traditional practices with changing modern lifestyles, in order to properly transition into the promotion of more inclusive consumption habits. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,013 Total Clicks
Mar 16 - Sep 17
This Month and Average
FashionBusinessCosmetics
Young consumers seek low-cost commodities that emulate maturity
Implications - Targeting low-wage earners, brands are creating budget-friendly products that boast practical, familiar characteristics at significantly reduced prices. This speaks to younger consumers, like Millennials and members of Gen Z, who are eager to enjoy the luxuries of adulthood, but have yet to achieve financial independence. New product developments showcase different avenues for brands to cultivate ongoing loyalty with consumers, as they progress into more independent and prosperous life stages. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
179,058 Total Clicks
Mar 17 - Sep 17
This Month and Mild
Trend Hunter Services
Comfort-focused cooking tools boost productivity with time-saving functionality
Implications - As ergonomics become a focus within health and wellness culture, the kitchen is becoming a center for innovation around products that save consumers effort as well as time. By doubling the functionality of tools to not only be more comfortable to use physically but also cut prep time considerably, brands are resonating with the busy, everyday cook who doesn’t want to clutter up their home with a multitude of gadgets. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
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119,202 Total Clicks
Mar 17 - Sep 17
This Month and Warm
Art & DesignLifestyleFoodKitchen
Airplane storage space is maximized via intentional design
As airlines look to fit more people into planes while maintaining the same level of comfort for passengers, they are turning to new storage solutions in order to mitigate some of the consequences associated with overcrowding. Whether storage is fit into seats or planes have overhanging service carts, these revamped spaces ensure there is room for passengers and their belongings. This shift comes as a result of the the travel industry's desire to cut costs, yet maximize experience. [More]
SCORE 7.4
Popularity
Activity
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Megatrends
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56,392 Total Clicks
Mar 16 - Aug 17
This Month and Warm
Art & DesignBusiness
Travel brands employ the psychological impacts of design
Brands are accommodating growing populations with reinvented designs that maximize space in travel-related services. Reformatting seating through design features like staggering and "standing seats" offers the illusion of enhanced space, while seating more people in the same capacity. This mutually beneficial reframing speaks to the impact of design, as it goes further than physically impacting space by psychologically impacting those within it. [More]
SCORE 7.3
Popularity
Activity
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Megatrends
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99,934 Total Clicks
Sep 16 - Aug 17
This Month and Warm
Art & DesignBusiness