Simplicity
There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Newly Added
Category List
Full Index


Brands promote science & education through creative outlets
Implications - The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to educatiion. Incorporating consumers into ads and pop-up events will allow them to feel more involved, and therefore more willing to learn about adverse topics.

Homework Question - How can your brand play a role in educating consumers, without overwhelming them? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
72,435 Total Clicks
Jul 17 - Mar 19
This Week and Mild
Tech
The popularity of subscriptions leads to to specialized iterations
Implications - Having gained a huge amount of subscribers and believers since its fairly recent inception, the subscription service model is now entering in some highly specialized industries, and catering to highly specific demographics. By catering to "super fans" of specific products or experiences, services that fall into this category are able to expand their reach in terms of what can be offered via this format.

Homework Question - Conceptualize a subscription service that your company could offer its customers. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
72,707 Total Clicks
Apr 18 - Mar 19
This Week and Warm
Raising young children is made easier through specialized subscriptions
Implications - Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in an automated way. By combining modern parents' desire to not only excel at parenting, but live more efficient, convenient lives as well, this approach to the subscription business model has great potential to expand into a wide variety of different categories.

Homework Question - How can you provide your consumers with a more convenient way for them to reach their goals? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
36,958 Total Clicks
Mar 18 - Mar 19
This Week and Warm
Pop-up spaces are curated around one specific product or theme
Implications - Pop-up spaces curated around single themes are on the rise, with brands in everything from the food to the health industry creating single-subject spaces that inform and entertain visitors. The use of temporary spaces to focus on one particular subject allows for a deeper understanding of the brands in question, without them overwhelming customers with all their offerings at once.

Homework Question - Conceptualize a curated pop-up space that's centered around one of your brand's offerings. [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,883 Total Clicks
Oct 16 - Mar 19
This Week and Warm
MarketingBusiness
The 6 Patterns of Opportunity & Top 18 Megatrends
Beer brands aim to target health-conscious consumers
Implications - Brands in the beer industry are looking to the health-conscious consumer to inspire new products, offering everything from beers with more nutritious ingredients, to those with limited calories. Such items cater to these brands' existing customers, while also opening them up to an entirely different consumer base.

Homework Question - How could your brand bring in a new customer base with some tweaks to its offerings? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
19,198 Total Clicks
Feb 18 - Mar 19
This Week and Mild
LifestyleDrinking
Brands infuse CBD into their various condiment offerings
Implications - The incorporation of CBD into condiments, ranging from olive oil to salsa, is on the rise as cannabis brands seek to permeate all markets that can be amalgamated with their emerging industry. This shift furthers the "normalization" of cannabis for consumers previously reluctant to enjoy its benefits.

Homework Question - How could your brand collaborate with the growing cannabis industry? [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
10,333 Total Clicks
Mar 19 - Mar 19
This Week and Warm
LifestyleHealth
Men's workwear is embraced for its quiet sensibilities and functionality
Implications - Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. Inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim, this adoption of workwear speaks to an interest in building a wardrobe around timeless pieces not tied to any particular era, and which channel the quiet, stoic sensibility of normcore ideals.

Homework Question - What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,348 Total Clicks
Jun 18 - Mar 19
This Week and Average
FashionHip FashionFashion for Men
Trend Hunter Services
Personal care brands push a minimalist brand identity for millennial appeal
Implications - Helping to establish a more trustworthy, transparent relationship with consumers, newcomer brands in the personal care space are increasingly focusing on minimalist, straightforward branding. Appealing to skeptical consumers and standing out in a market known for overblown claims, this approach is perfect for the millennial consumer.

Homework Question - What would the most pared-down version of your brand look like? Who would it appeal to? [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,946 Total Clicks
Nov 17 - Mar 19
This Month and Warm
Plant-derived squalane becomes increasingly popular in skincare
Implications - The rise of squalane in skincare comes as it's pulled from plants rather than shark liver, and the ingredient has been shown to be more stable than the squalene it's derived from. The growing popularity of this "buzzy" ingredient comes as consumers increasingly turn to skincare ingredients with scientific value that they can research themselves.

Homework Question - How could your brand enhance the perceived value of its product or service? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,720 Total Clicks
Sep 18 - Mar 19
This Month and Untested
FashionCosmetics
Microbial elements are incorporated into everyday design and materials
Implications - For the most part, people try to avoid bacteria , but today an increasing number of artists and product designers are incorporating microbial life into the design of everyday objects. This speaks to an increase in perceived accessibility to the science of biology and a growing interest in the 'biohacking' movement.

Homework Question - What role could biohacking play in your industry? [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
61,654 Total Clicks
Dec 17 - Mar 19
This Month and Hot