Simplicity
There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
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Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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Icelandic-style yogurt gains momentum with North American consumers
Implications - Where once Greek yogurt served as the zeitgeist of the yogurt world, today, Icelandic-style skyr has captured the attention of novelty-seeking yogurt fans. With recreational travel to Iceland having boomed in recent years, it comes as no surprise that a desire for Icelandic cuisine would follow. Yogurt is a fast-moving, trend-susceptible category and skyr-inspired products serve as a natural progression that satisfies the consumer desire for simple, natural and unique products. [More]
SCORE 7
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Megatrends
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34,805 Total Clicks
Jul 16 - Oct 18
This Week and Warm
LifestyleFood
Millennials cope with an uncertain future by embracing house plants
Implications - Often noted for their inclination toward plants and succulents as an affordable and easily transferable mode of home decor, millennials are electing to invest in design-driven plant stands and pottery that serves as a display of personal style, while also inviting the calming affect of nature. This progression speaks to the simple desire of a much-maligned generation to make smaller commitments that offer a certain sense of stability when facing an uncertain future, such as inhabiting short-term rentals. [More]
SCORE 7.5
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Megatrends
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72,223 Total Clicks
Sep 17 - Oct 18
This Week and Warm
Art & DesignHomeFurniture
Tools applied to the face adopt efficient self-cleaning functions
Implications - The adoption of automated and electric self-cleaning functions into various tools that touch the face is simplifying the sanitation process for consumers. This shift is able to balance consumers’ penchant for self-care, with their inability or unwillingness to prioritize constant upkeep for the products that offer that self-care. [More]
SCORE 6.1
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Activity
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Megatrends
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29,282 Total Clicks
Jun 17 - Oct 18
This Month and Mild
TechLifestyleHealth
Performance-enhancing features are adopted into unlikely products
Implications - The idea of performance-enhancement is widely valued as it gives consumers the impression that there are quick-fixes to some of their problems and goals, and the incorporation of performance-enhancing functions in less likely items – everything from underwear to chairs – is on the rise. Such items appeal to consumers because they seamlessly integrate into their lifestyles. [More]
SCORE 7
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Activity
Freshness
Megatrends
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74,766 Total Clicks
May 16 - Oct 18
This Month and Warm
Lifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Home furniture and decor pieces adopt UV-reflective qualities
Implications - The damage the sun can have on furniture is now being prevented by brands through the use of materials and additional coatings that aim to mitigate UV ray-related harm to such items. This effect enhances the value of the items for their ability to retain their good form and coloring for longer, while catering to consumers seeking long-term home investments. [More]
SCORE 7
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Activity
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Megatrends
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56,463 Total Clicks
Dec 17 - Oct 18
This Month and Warm
Art & DesignHome
Indoor planters are incorporated into decor and furniture pieces
Implications - The rise of indoor gardens in urban environments has brought on small-space solutions like furniture and functional decor pieces that are integrated with plants, or space for plants. The merging of these items caters to consumers seeking greenery based escapism in highly populated concrete jungles, as well as their desire for simple contemporary decor. [More]
SCORE 7.9
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Activity
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Megatrends
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107,073 Total Clicks
Mar 18 - Oct 18
This Month and Hot
Art & DesignHome
Food delivery services shift gears to focus more on worker safety
Implications - Seeking to prioritize more than just their customers, food delivery services are working toward more initiatives and building in business practices that highlight the safety and care of their own workers. Whether it be allocating funds to ensuring the quality of the vehicles they're using or simply creating experiences that allow employees to interact and socialize, these examples speak to businesses, both big and small, making more of an effort to make their workers feel heard, engaged and taken care of. [More]
SCORE 6.4
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Activity
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Megatrends
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51,422 Total Clicks
May 17 - Oct 18
This Month and Mild
TechBusinessNew Ventures
Trend Hunter Services
The use of volcanic materials within contemporary decor pieces is on the rise
Implications - The design and decor-related industries, particularly brands within them that produce contemporary products, are increasingly using volcanic rock in the formation of their products. The use of this material has the dual benefit of being structurally sound, and piquing consumer interest for its grand origins. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
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73,316 Total Clicks
Feb 17 - Oct 18
This Month and Warm
Art & DesignDesign
Food brands turn to food delivery for increasingly niche items
Implications - With subscription and delivery services abound, brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms. These niche delivered items are either offered as part of marketing campaigns, or as a way to establish loyalty via perceived personalization within the company-customer relationship. [More]
SCORE 6.1
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Megatrends
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38,832 Total Clicks
Jan 18 - Oct 18
This Month and Mild
BusinessLifestyle
Affordable sous vide appliances make the gourmet technique more accessible
Implications - At the same time as dishes prepared via the sous vide method begins to appear on QSR menus, affordable versions of the gourmet technology are being released that appeal to a wider market. This shift speaks to the rapid proliferation of the technique and its potential staying power given its ability to produce a large amount of food quickly and safely, and now more affordably. [More]
SCORE 7.3
Popularity
Activity
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Megatrends
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54,636 Total Clicks
Apr 17 - Sep 18
This Month and Warm
TechLifestyleFoodGadgets