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Simplicity

There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Niche Spa
Modern spas are designed around specific specialty services
Trend - Spas that specialize in specific treatments or areas of interest rather than being a one-stop-shop for all types of treatments are increasingly common. These include monthly facial subscription spas and microtreatment bars.

Insight - When it comes to cosmetic treatments, Millennial consumers tend to prioritize affordability and efficacy more than they do experience. This generation prioritizes self-care, which includes cosmetic enhancements, but they seek it out in a way that offers immediate results that allow them to resume their daily activities with ease. Though they value customer experience, specialty spaces and treatments allow them to really hone in on areas of interest.
Workshop Question - How could your brand provide specialty offerings for its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Packaging
Brands are opting-in for packaging that can be eaten alongside the main product
Trend - Brands are providing a seamless consumer experience by launching food and beverage products that employ edible packaging. Engineered with sustainability and convenience in mind, these innovations either don't influence the taste of the product or contribute to it in a fundamental way.

Insight - The contemporary consumer is increasingly conscious about environmental waste and many allocate the blame for climate change to big entities such as the CPG industry. Individuals are aware that their buying power can direct business decisions and as a result, many have heightened expectations, emphasizing the need for sustainable alternatives that leave no trace after consumption, rather than traditional solutions like recyclability. When faced with a decision, consumers tend to opt-in for products that allow them to carry the least amount of guilt.
Workshop Question - How can your brand enhance its sustainability goals in a way that caters to consumer expectations for convenience?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Sharing
Brands in the tech space are making it easy to share subscription passwords
Trend - Brands in the technology space are creating platforms to help users easily share subscription passwords in a safe and controlled way. These range from web extensions to password-managing apps and enable users to share content on streaming profiles.

Insight - As consumers spend more time consuming content on a plethora of streaming services, many view these streaming services as a shared commodity rather than a proprietary resource. Specifically, Millennial and Gen Z consumers that have grown up with unprecedented access to free streaming and mass file-sharing. As a result, brands are jumping into this sharing economy with platforms that serve the consumer's desire to safely share access to digital goods.
Workshop Question - How can your brand leverage the sharing economy to entice consumers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Integrated Voice
Wearable voice assistant tech adapts with fashion-forward aesthetics
Trend - Voice assistant wearables are being adapted with modern designs that are easily integrated into users' personal style. These functional products can come in the form of rings, glasses and watches.

Insight - For tech innovations to be consistently used by consumers, the first priority is that that they're easily integrated into consumers' lives. Products that function as an extension of consumers' day-to-day, rather than additional chore to manage, are appeal to consumers who look to ease their routines with the help of technology.
Workshop Question - How is your brand prioritizing easy integration of its product/service?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Design Distancing
Design-forward distancing accessories ensure public health amidst reopenings
Trend - Design-focused accessories that are created to keep physical distancing measures in place amidst post-COVID reopenings are increasingly common as brands and businesses look to restart pre-COVID operations. These fashionable accessories are aesthetically pleasing in order to raise the likelihood of use among consumers.

Insight - Now that many parts of the world are beginning to see declining numbers of COVID cases, staggered reopenings can be observed and consumers' lives are slowly returning to a modified "normal." Safety and public health are still a concern for individuals and institutions alike, and so people seek out ways to protect their personal health while resuming their day-to-day.
Workshop Question - How is your brand balancing safety with resuming day-to-day operations?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sun Serum
Serums with SPF protection are incorporated into daily routines
Trend - Sunscreens that come in lightweight, serum formulations are more common as people look to incorporate sun protection into their daily routines. These more fluid formulas offer an innovative alternative to the creamy or oily sunscreens people are accustomed to.

Insight - As consumers become more knowledgeable in taking care of their skin, sun protection has become the primary concern for most. People are increasingly turning to the advice of specialists and doctors who promote prevention more than they do treatment, and better understand both the health and aesthetic risks of not protecting their skin. Thus, they look for formulas that they can remain committed to wearing everyday without it impeding on their routines.
Workshop Question - How is your brand prioritizing prevention over treatment?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-commerce Support
E-commerce businesses are supporting the sellers they work with due to COVID-19
Trend - E-commerce companies are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19. The support comes in a number of different forms including cash advances, transition programs, offering discounts, and reducing storage fees.

Insight - E-commerce platforms are experiencing a drastic uptick in demand as many consumers are unable to, or unwilling, to shop in-store due to health and safety cocerns. Many of these e-commerce companies are facing pressure to capitalize on increases in demand, while ensuring the financial stability of the companies that supply products to e-commerce platforms. By supporting those they work with, these companies are able to create a mutually beneficial relationship with clients and sellers.
Workshop Question - In what ways can your organization benefit from helping other groups?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Weighted Option
Weighted products are designed specifically for children and infants
Trend - The popularity of weighted blankets among adults is now being translated to their children, with everything from kids' blankets to baby swaddles offering additional weight and comfort for those who use them.

Insight - Children generally require help when it comes to being soothed, as they're not yet developed enough to understand self-soothing techniques. Children with developmental disorders may require additional assistance when compared to those without these disorders, and stress-reduction is often crucial in this process. Products that assist young kids in feeling a sense of comfort are beneficial to both them and the process of parenting.
Workshop Question - How is your brand prioritizing consumer comfort and well-being?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resurgent Puzzles
Brands are launching new puzzle products amid COVID-19 boredom
Trend - Amid the COVID-19 lockdown, brands in various industries—ranging from QSR to the music industry—have launched new puzzles. These games feature distinctive features such as monochromatic coloring, branded imagery, and meditation-specific concepts.

Insight - Homebound boredom in the face of COVID-19 has prompted many consumers to focus on traditional methods of occupation to help pass the time. As consumers are restricted from entertaining themselves with their usual activities, many have turned to traditional forms of recreation that occupy both their hands and minds. Moreover, activities that provide a social media-friendly aesthetic have soared, as they allow consumers to share their quarantine-appropriate behaviors with their peer groups.
Workshop Question - How can your brand support consumers through the "new normal"?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Family Time Redefined
Spending time with loved ones is prioritized during and post-pandemic
Trend - During the pandemic, consumers are either quarantined with their families and loved ones, or quarantined without them and seeking ways to connect with them. The former group reports increased closeness, while the latter reports planning ways to treat family time like more of an occasion when quarantine is lifted.

Insight - The idea of family as a key part of the modern life -- chosen family or otherwise -- has been on the rise in recent years as consumers think more deeply about their identity and personal brand. Additionally, times of volatility have consumers prioritizing a sense of togetherness. This re-prioritization of family time will crystalize during times of chaos, giving way to a more family-focused approach moving forward, and creating a demand for more creative methods of familial bonding.
Workshop Question - How does your brand foster a sense of togetherness and community?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends