Simplicity
There is power in ommission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
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Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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The flatpack boom expands into travel-friendly products
Implications - Micro-living has seen the rise of flatpack furniture, and now flatpack items are being produced for the nomadic or on-the-go lifestyles that consumers are increasingly living. This shift sees the flatpack trend go from a product of necessity, to one of convenience – ensuring its reach to a wider range of consumers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
182,086 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & Design
Various properties of cannabis are broken down in powdered form
Implications - As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption. These products' fast delivery and lack of frills speaks to the increased recognition of cannabis as a medicine, and gives more credibility to the drug for reluctant consumers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,212 Total Clicks
Jul 16 - Feb 18
This Week and Mild
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
102,118 Total Clicks
Jun 17 - Feb 18
This Week and Warm
High-functioning portable showers cater to the modern day nomad
Implications - Portable showers are being created for contemporary nomads as the number of people traveling indefinitely, or living without permanent homes by choice, increases. While for now the marketing of such products is limited to individuals who have the financial means to purchase them, the accessibility of their designs could have important implications for enhancing the quality of life for homeless individuals. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
132,788 Total Clicks
Mar 16 - Feb 18
This Week and Warm
Art & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Home fire detection products adopt streamlined functions and designs
Implications - Home fire detection appliances are now taking on compact designs and streamlined, targeted functions that ensure their reliability, along with ease of use. With connected tech simultaneously simplifying some home functions and making others more complex, this shift offers consumers the accessibility of compact design, with the benefits of IoT. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
7,388 Total Clicks
Feb 18 - Feb 18
This Week and Untested
Tech
Brands & retailers reward moms and dads with curated products and experiences
Implications - Acknowledging the everyday stresses of parenthood, brands are offering curated products, services and rewards as a way to showcase appreciation. From kits to workshop sessions that allow parents to enjoy everything from food to beer, these examples highlight how brands are making an effort to connect with consumers by recognizing everyday struggles. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
119,866 Total Clicks
Apr 16 - Feb 18
This Month and Average
MarketingBranding
Economy class is made more enticing with enhanced designs and services
Implications - With economy class on airplanes now having increasingly limited space, airlines are offering alternate solutions to the discomfort people face on long economy flights by repositioning the stated benefits of the economy seats they offer. Despite being more showy than functional, the services make the idea of economy class more palatable for the average consumer–giving a glimpse of the exclusivity of first class without the costs associated, from both the airline's and the customer's perspective. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
69,669 Total Clicks
Jan 16 - Feb 18
This Month and Warm
Art & DesignMarketingBusiness
Trend Hunter Services
Sleepwear becomes a fashion statement within and outside the home
Implications - Sleepwear is now helping consumers make fashion statements outside the home, as it's now being used as inspiration for the designs of everything from wedding dresses to celebrity streetwear collaborations. This shift speaks to the changing face of the fashion world, which went from prioritizing conspicuous luxury to a more subtle form of exclusivity that better caters to younger demographics. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
140,518 Total Clicks
Aug 17 - Feb 18
This Month and Warm
Fashion
Eco and tech functions allow for affordable construction processes
Implications - Where once new tech and eco production processes in construction added significantly to business costs, the opposite is now true. Innovations in tech and in how designers are ideating construction have led to significantly lower costs, allowing for brands to leverage the immersive reach of brick and mortar without having to establish enormous budgets for it. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
84,347 Total Clicks
Mar 16 - Feb 18
This Month and V. Hot
Art & DesignBusinessEco
Brands turn to vending machines as marketing tools
Implications - Brands are increasingly using vending machines as means to market their products for their accessible format, and for the novelty factor they embody. This form of immersive marketing is less disruptive than its pop-up counterpart, and allows consumers to view or experience the items at hand without the pressure of being "sold" a product or idea. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
42,407 Total Clicks
Jun 16 - Feb 18
This Month and Hot
MarketingBusiness