Simplicity
There is power in ommission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
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Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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Brands offer individual sachets packed with nutritious ingredients
Implications - Whether as additives to meals, or formulated as powders that make different beverages, sachets enriched with nutritious ingredients are working to convenience the food-related rituals of health-conscious consumers. This simple yet significant reformatting of the designs through which such nutritious products are offered serves consumers' preference for novelty in their purchase decisions. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,953 Total Clicks
Oct 16 - Nov 17
New and Average
Skincare brands are creating products specifically for underarms
Implications - The skincare industry's popularity has led to an unlikely development – people taking care of the skin on their armpits. Going further than odor neutralization, these products aim to protect and detoxify this delicate area. This shift indicates the continuation of long-term approaches to health and wellness, where consumers value self-care as a ritual rather than a luxury. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
17,295 Total Clicks
Feb 16 - Nov 17
New and Warm
FashionLifestyleHealthCosmetics
Brands create toys with sense-focused functions for educational purposes
Implications - Brands that create toys are increasingly offering products that are focused on the use or enhancement of specific senses, creating an educational tool for young kids that is simplified in both its design and function. This more streamlined approach to play allows parents to adopt minimalist, step-by-step methods to teach kids basic skills -- all while offering the interactivity that consumers crave, and that young kids require for healthy development. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
114,900 Total Clicks
Feb 17 - Nov 17
Recent and Warm
Art & DesignToysLife-Stages
Retail channels that focus on strategic location satisfy OOH needs quickly
Implications - With subscription services and IOT enabling for home delivery of all products, products typically consumed out of home must adapt. Retail spaces integrated into spots associated with consumers' daily routines achieve this, while adding technology and automation to lend speed to the equation. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,295 Total Clicks
Feb 16 - Nov 17
This Month and Average
TechBusinessRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Food and beverage subscriptions integrate tech for hyper-convenience
Implications - Subscription services are now ubiquitous, especially within the world of food and beverage. Though these subscriptions typically automate the acquisition of ingredients, they don't necessarily impact the convenience of other parts of the consumption process, such as food prep or presentation. Integrating technology into the process enables a 360-degree smart service for food or drink prep. This speaks to a more holistic approach to convenience that suits today's busy consumer. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
234,645 Total Clicks
Apr 15 - Nov 17
This Month and Warm
TechLifestyleFood
Tap-to-pay technology is worked into common everyday items
Implications - As secure cashless payment technology has proliferated, brands have moved far beyond credit cards, debit cards, and even smartphones as payment hubs. Removing as many barriers to purchase as possible, brands have incorporated tap-to-pay tech into common everyday items like gloves, keys, and watches. Simplifying the process of purchase itself lets brands shift consumers' focus more wholly towards the benefits of their product or service (as opposed to the peripheral aspects of acquiring that offering). [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,567 Total Clicks
Apr 17 - Nov 17
This Month and Warm
TechBusinessRetail
Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
133,471 Total Clicks
Jan 16 - Nov 17
This Month and Average
Trend Hunter Services
Consumers seek dual purpose products for a more productive cleanse
Implications - As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
20,000 Total Clicks
Feb 17 - Nov 17
This Month and Mild
FashionMarketingCosmeticsBranding
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
16,508 Total Clicks
Aug 17 - Nov 17
This Month and Mild
Coconut cream is being used as a dairy free alternative
Implications - Though almond and soy milks have long been the go-to alternative to milk, coconut cream is now being introduced as an emerging dairy free option. The creamy consistency of this ingredient offers a much richer texture and flavor profile than its almond, soy, and coconut milk counterparts. The ingredient is now being adopted into food and beverage items alongside marketing terminology that emphasizes their lack of lactose – catering to consumers seeking to accommodate indulgence in their pursuit of healthy lifestyles. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
28,874 Total Clicks
Jan 17 - Nov 17
This Month and Average
MarketingLifestyleFoodHealthDrinking