Simplicity
There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
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Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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New services make it easier than ever to conceptualize, fund, launch and companies.
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Coffee and tea brands offer clear beverages to add intriguing value
Implications - With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,838 Total Clicks
Apr 17 - Aug 18
New and Average
MarketingLifestyleDrinking
Large and small-scale event planning is made simpler through digital platforms
Implications - Brands are offering virtual event planning platforms that allow for individuals and companies alike to simply access and organize the resources they require to plan events. Such platforms come as consumers look to more conveniently juggle all their responsibilities, while giving those within the event planning profession the ability to better streamline their processes. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
32,449 Total Clicks
Aug 17 - Aug 18
This Week and Mild
TechArt & DesignMobile
Brands that specialize in shaving products prioritize eco-friendly formulations
Implications - With the oversaturation of the hair-grooming products on the market has come brands’ moving towards eco and skin-friendly formulations that allow them to differentiate their products. The use of environmental concern and organic formulations enables these brands to cater to consumers who prioritize eco consciousness into their everyday routines. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
17,824 Total Clicks
Jan 17 - Aug 18
This Month and Untested
FashionEcoCosmetics
Tools designed for storing or creating food offer self-cleaning functions
Implications - Brands offering tools involved in drinking, cooking and eating are upping the value of such items by designing them with self-cleaning properties. These products cater to the urban professional looking to enhance the quality of what they consume, with the added benefit of low-maintenance care and commitment. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
233,213 Total Clicks
Mar 17 - Aug 18
This Month and V. Hot
LifestyleFoodHealthDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Lightweight and ultra-hydrating, watermelon extract becomes a skincare staple
Implications - Known for its high water content, watermelon extract is the latest wonder ingredient to crossover from the realm of food and beverage into skincare. In addition to its ultra-hydrating power, watermelon extract boasts anti-inflammatory and anti-aging qualities. This progression highlights the interest in lightweight beauty products with natural origins that target a wider variety of issues. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
31,712 Total Clicks
May 17 - Aug 18
This Month and Mild
FashionCosmetics
The popularity of the microhome has brought on an extension of their designs — “pods”
Implications - Brands are creating “pods,” unique microhome-like structures that are usually designed to be ecologically integrated. These structures rise in popularity as consumers seek out self-sustaining forms of living that allow them to consumer with both function and ethicality in mind, perfectly aligning both their values and their needs or preferences. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
143,530 Total Clicks
Aug 16 - Aug 18
This Month and Warm
Art & Design
Money management services explicitly cater to those with dependents
Implications - Having a family creates financial strain for the average consumer, especially members of Generation X. This generation finds themselves taking care of their families, while also trying to recover from post-recession debt. Money management services focused specifically on family care aid in this process, speaking to the nuanced priorities of the often-overlooked generation. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
38,666 Total Clicks
Dec 15 - Aug 18
This Month and Mild
LifestyleLife-Stages
Trend Hunter Services
Rice bran becomes a staple in various skincare products
Implications - Rich in antioxidants, vitamins and fatty acids, rice bran is increasingly being incorporated into skincare as a topical treatment for various minor ailments. The incorporation of this ingredient into the world of cosmetics further establishes it as a "superfood" from the perspective of the consumer. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
54,351 Total Clicks
Nov 17 - Aug 18
This Month and Untested
FashionCosmetics
Interfamilial living is becoming culturally accepted in North America
Implications - Though common practice in places like Asia, South America, and Europe, living in multigenerational households is not typically seen in North America. A combination of increased biculturality and financial savvy has brought this concept to the mainstream. An offshoot of the communal living boom single Millennials are flocking to, multigenerational living has the added advantage of being family-friendly. This is appealing to Millennials who, despite stereotypes, do want to engage in traditional milestones of marriage and child-rearing, but are not financially capable. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
73,278 Total Clicks
Dec 17 - Aug 18
This Month and Warm
LifestyleLife-Stages
Sauces and condiments are created with eco-friendly ingredients
Implications - Sauces, whether belonging to large chain restaurants or created by small businesses, are being made with environmentally friendly ingredients or packaged in eco-friendly materials. Such items speak to the ways in which brands are able to make small adjustments to suit the needs and preferences of environmentally and socially conscious consumers. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
20,882 Total Clicks
Jun 16 - Jul 18
This Month and Untested
LifestyleFoodHealthEco