Simplicity
There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
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Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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Activated charcoal is infused into tangible products
Implications - With there being plenty of edible and skin-applicable charcoal-infused items, there is now a rise in which inedible or applicable products are infused with activated charcoal. Whether in the form of bacteria-preventing towels or in the bristles of makeup brushes, such items offer the perception of enhanced value to wellness-minded consumers who have become familiar with the charcoal craze.

Homework Question - Consider a popular trend in an adjacent industry. How could your brand adapt and adopt it? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
105,960 Total Clicks
Apr 14 - Dec 18
New and Average
LifestyleHealth
Air purification products are designed with home aesthetics in mind
Implications - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking aesthetic beauty alongside function. These designs cater to urban professionals who tend to opt for minimalist aesthetics due to limited space in their homes.

Homework Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,447 Total Clicks
May 18 - Dec 18
New and Hot
Art & DesignLifestyleHealth
Wearable tech products incorporate voice assistant technology
Implications - Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a wide range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.

Homework Question - Where could your brand add an element of voice assistance into its product/service or purchase journey. [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
68,832 Total Clicks
Dec 17 - Dec 18
This Week and Warm
TechGadgets
ECG devices are made accessible with noninvasive, wearable designs
Implications - ECG devices that are wearable and unobtrusive are on the rise, allowing users to track the electrical activity of their hearts for purposes that range from fitness-tracking to security enhancement. The incorporation of such technology into wearable items like shirts or patches, caters to those with the medical need for it, as well as those who have an all-encompassing focus on health and wellness.

Homework Question - How could your brand make its product/service more accessible for ease of use, or daily use? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,535 Total Clicks
Jul 17 - Dec 18
This Month and Average
TechLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Restaurants and eateries adopt minimalist interiors
Implications - Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. Such spaces enhance the perception of luxury or exclusivity, while allowing consumers to focus on their experience eating rather than the distractions around them.

Homework Question - How could your brand adopt minimalist design to enhance its product experience? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,670 Total Clicks
Aug 17 - Dec 18
This Month and Average
Art & DesignLifestyle
Pop-up experiences are now including grooming activations
Implications - Pop-up spaces related to grooming are increasingly popular, showing that it's not just clothing or food retailers that are able to effectively market via activations. Consumers' willingness to make semi-permanent cosmetic purchases via temporary retail experiences reveals their continued prioritization of experience in their shopping journey.

Homework Question - Conceptualize a new pop-up space for your brand's product/service. [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
87,792 Total Clicks
Mar 18 - Dec 18
This Month and Warm
BusinessRetail
Online video streaming platforms for specific interests pop-up
Implications - The concept of online streaming has long been about making available as much video content as possible, but now brands are creating streaming platforms that are highly specific and curated in the interests they target. This shift comes as consumers increasingly seek personalization in their purchase decisions, with the expectation that brands cater to their niche preferences.

Homework Question - How could your brand create an ultra-curated or personalized offering? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
5,205 Total Clicks
Aug 18 - Nov 18
This Month and Untested
Art & DesignBusiness
Trend Hunter Services
The process of transferring money shifts to become radically simplified
Implications - Aligning with the culture of convenience consumers are so deeply immersed in today, financial institutions are creating and supporting features that create unprecedented levels of ease related to the transfer of money. Providing cross-app functionality and even voice control support to carry out such transactions, this shift toward simplicity speaks to the way in which the consumer desire for ease is increasing exponentially.

Homework Question - What step of your brand experience do consumers hate the most? How could you minimize or eliminate it? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
15,407 Total Clicks
Apr 17 - Nov 18
This Month and Untested
TechMobileLifestyleLife
Financial products take aim at global consumers with multi-currency offerings
Implications - As consumer expectations of products in general are heightened, even the most traditional industries such as banking are debuting innovative offerings to appeal to specific consumer segments. One of the ways this is playing out is in the form of multi-currency bank accounts, allowing consumers to move between countries with ease. This is reflective of today's consumer base -- who more than ever before -- expects and values frictionless service from providers.

Homework Question - What steps are getting in the way of your customer having the easiest possible experience with your brand? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
5,577 Total Clicks
Nov 18 - Nov 18
This Month and Untested
Protein bars are released in miniature formats
Implications - While for most, eating a protein bar is considered portioning in itself, brands are taking that a step further by offering miniature versions of their protein offerings. The items are more kid-friendly and allow consumers to better control their intake of these nutritious but often calorie and sugar-dense products, all while offering an added element of convenience.

Homework Question - Conceptualize a smaller or simpler form of your product or service. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
32,147 Total Clicks
Oct 17 - Nov 18
This Month and Warm
LifestyleHealth