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Simplicity

There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
In-Car Assistant
Auto brands partner with voice assistant tech or create their own
Trend - In-car voice assistants are becoming more popular as hands-free technology becomes more useful. Auto brands are either adopting existing voice technology or creating their own systems to help drivers with everything from navigation and car functions to entertainment.

Insight - As auto innovations progress and in-car systems increasingly run on smart and autonomous technology, consumers require operation systems that are easy to navigate in spite of their complex functions. As a result, consumers are turning to auto brands that they believe best optimize both function and user experience when it comes to in-car controls.
Workshop Question - How could your brand better prioritize user experience?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Art
Platforms are simplifying the detailed art-creation process for all users.
Trend - Companies have turned artificial intelligence algorithms toward the art industry with convenient platforms that generate detailed artwork based on a simple text prompt. These platforms can replicate specific art styles and are capable of depicting specific subjects in true-to-life detail.

Insight - Detailed artwork often takes long hours to produce, not counting the countless hours it takes to acquire the relevant skills. However, oftentimes individuals have ideas that would result in artistic creations, but do not have the skills to produce these works. This demand for personalized, relevant and detailed artwork (combined with ensured ownership of AI-created works) has resulted in several AI-powered platforms quickly gaining popularity across all major social media platforms.
Workshop Question - How could your brand streamline user experiences with artificial intelligence?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drought-Friendly
Food and beverage brands offer products based in water-conserving ingredients
Trend - As climate change worsens, eco-friendly food and beverage products become more popular. Now, natural ingredients that can be made with limited quantities of water are being touted as drought-friendly options in the food and beverage space.

Insight - The impact of climate change is increasingly visible to the average consumer, with droughts, pollution and the worsening of natural disasters causing eco-related anxiety. As consumers think about how their own lifestyles might contribute to these crises, they're turning to brands that help them mitigate their impact in both small and large ways.
Workshop Question - How could your brand make eco-friendly consumption simpler for its customers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Subscription
Sustainable F&B subscriptions are making eco-friendly consumption simpler
Trend - As consumers look for ways they can live more sustainably, they're turning to brands that curate eco-friendly subscription boxes for food and beverages. Products in this space include everything from sustainable meal kits to wines.

Insight - Sustainability is an increasingly important purchase motivator for consumers, particularly as the impact of climate change becomes more apparent to the average person. This developing sense of urgency is making consumers change some aspects of their lifestyles to prioritize sustainability--and they're turning to brands that help make this process simpler.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.

Insight - For consumers, the benefit of subscription services is in their convenience. This is especially true for people who deal with barriers to shopping in-person regularly--whether those are working and childcare, a disability, reduced mobility from age, or a lack of affordable options. Businesses that prioritize the specific needs of underserved demographics will appeal to consumers who appreciate (or need) more personalized services.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fiber Packaging
Fiber-based packaging solutions are being used for sustainability purposes
Trend - Sustainable-sourced, fiber-based packaging is a newer packaging solution that's being used in the food industry. Everything from produce to canned beverages are now being packaged with these more eco-friendly packaging options.

Insight - The food industry has an enormous impact on global pollution--from production processes and packaging to food waste. Climate change and pollution become greater concerns for consumers, more are trying to be mindful about their purchase decisions and turn to brands that help them make eco-conscious choices.
Workshop Question - How could your brand better prioritize sustainability?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authentic Sharing
Some demographics are turning to more authentic forms of social sharing
Trend - As large social media platforms prioritize filtered aesthetics and monetization, some consumers are turning to social platforms that focus on more authentic forms of P2P interaction. These platforms and forums help users share moments and opinions that are less curated and more honest.

Insight - Authenticity in communication is becoming more important to Gen Z and younger Millennials, who often have public social profiles, and then private ones they share with more trusted circles. Recognizing that the public, "aspirational" personas adopted on social media aren't always fulfilling, consumers are trying to balance those personas by sharing authentic moments on other platforms, with close friends and family who will do the same.
Workshop Question - How could your brand prioritize authenticity in its products, services or campaigns?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App Catering
App-based catering platforms help users remain organized
Trend - Some brands are making the process of catering food easier for both businesses and end users through the use of virtual platforms. App-based ordering systems help users plan and organize catered meals with minimal communication.

Insight - Convenience is extremely important to consumers, particularly when brands use consumers' existing habits (like smartphone use) in order to make consumers' purchase decisions simpler and quicker. As consumers juggle their professional, personal and social responsibilities, they turn to brands that are able to balance both quality and convenience in their offerings.
Workshop Question - How could your brand help streamline its customers' purchase journeys?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Serum Sprays
Serums are offered in spray formats for easy application
Trend - Brands are offering facial mists that they're touting as spray-on serums, and they include the same active ingredients that are typically included in more traditional serum formulas. These spray-on products offer a more convenient application process.

Insight - For many consumers, skincare is a necessary but time-consuming part of their daily routines. Those who don't want to spend too much time caring for their skin, but still want effective treatments and noticeable results, are turning to brands that prioritize both quality and convenience in their product offerings.
Workshop Question - How could your brand better cater to time-strapped consumers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.

Insight - As consumers become more conscious about the various social, environmental and political issues happening both locally and globally, they're also increasingly choosing to align with brands that are trying to reduce their impact, or make positive changes. This is particularly true of Millennials and Gen Z, who are more likely to shop and live in a way that aligns with their value systems.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends