Simplicity
There is power in ommission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
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Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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Breakfast dishes adapt to better cater to those with restrictive diets
Implications - As consumers become increasingly more aware of the foods and ingredients they consume, particularly as they start the day, brands are taking note, and are moving toward more restrictive formats to appease those concerned about their diet. Taking more of a free-from approach, brands are proactively speaking to consumer concerns over allergens and dietary restrictions by offering products that explicitly lack certain ingredients. This not only showcases a commitment to consumers, but also a move toward more personalized food and beverage options. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
21,970 Total Clicks
Jan 18 - Apr 18
Recent and Average
LifestyleFood
Stuffed breakfast options receive a slight twist with uniquely flavored fillings
Implications - Moving beyond the traditional breakfast fillings, brands are adapting classic offerings with flavorful twists to surprise and delight their consumers. Swapping regular cream cheese for spicy alternatives and over-the-top combinations, brands are adapting their morning fares with options that add more kick to the morning routine. Utilizing unconventional spices and fillings, these products not only offer more cultural variety but they also showcase a more convenient way to enjoy complex meals, on-the-go. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
20,459 Total Clicks
Aug 17 - Apr 18
Recent and Average
LifestyleFood
The B-vitamin biotin is transformed for topical applications
Implications - The beauty-related benefits that ingesting biotin offers are being taken advantage of by brands within haircare and cosmetics industries, as they incorporate topical applications of the B-vitamin. The infusion of biotin into self-care products creates automatic associations of health and "scientific" reliability in the eyes of the average consumer, limiting the amount of convincing required to sell the products through marketing campaigns. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,351 Total Clicks
May 17 - Apr 18
This Week and Mild
FashionLifestyleHealthCosmetics
Attachable monitoring devices take on excessive alcohol consumption
Implications - Borderline invasive alcohol-monitoring implantations are becoming more common as institutions and brands seek to empower consumers in reducing their intake of such beverages. The use of attachable monitoring chips ensures accountability on the part of consumers seeking to enhance their health or overcome alcoholism, while giving companies in-depth quantifiable information on consumer lifestyle habits as they relate to alcohol intake. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
41,043 Total Clicks
Aug 16 - Apr 18
This Week and Warm
TechLifestyleHealthDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Baked indulgent products now come in Paleo offerings
Implications - Paleo dishes are no longer something that consumers must make at home from scratch, with brands like those in the baking industry offering sweet, packaged Paleo snacks and dishes. This shift speaks to the curation and niche targeting that consumers now expect brands to cater to, with brands responding by prioritizing individual preferences that they can still monetize. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,386 Total Clicks
May 17 - Apr 18
This Month and Mild
LifestyleHealthDrinking
Moving drive-thrus enhance the convenience of this already simple model
Implications - The standard drive-thru already involves mobility on the part of the consumer, but its convenience is being elevated even further with a new model of drive-thru that in itself, is mobile. These designs not only enhance accessibility to the brands' food products, but offer a layer of customization in service that the fast food industry tends to lack. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
52,417 Total Clicks
Jun 17 - Apr 18
This Month and Warm
TechBusiness
The term "whipped" becomes a powerful marketing tool within skincare
Implications - The use of the term "whipped" in marketing skin care products automatically brings to mind associations with light, delicate moisture – usually elevated by the airy texture of said products. This rise of whipped moisturizers, masks and cleansers caters to consumers seeking simplified methods of self-care – with the associated terminology also implying high functionality. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
40,403 Total Clicks
Dec 16 - Apr 18
This Month and Mild
FashionCosmetics
Trend Hunter Services
Traditional dessert foods receive transformations for "clean" diets
Implications - The rise of the "clean eating" movement has resulted in brands' adoption of the movement's ideals into the desserts they offer. The use of whole, largely unprocessed ingredients in desserts is able to cater to consumers concerned with the balance of maintaining health, and permitting indulgence. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
47,161 Total Clicks
Jul 16 - Mar 18
This Month and Untested
LifestyleFoodHealth
The rise of mānuka honey use has evolved into beauty and skin care
Implications - Mānuka honey, unique to New Zealand and Southeastern Australia, has spread in prominence globally – and its influence in the beauty world has spread with it. The natural substance's ability to calm and heal skin, coupled with its nonnative novelty, explains its rise among wellness-conscious North American consumers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
38,968 Total Clicks
Nov 16 - Mar 18
This Month and Warm
FashionCosmetics
Goat's milk infant formulas serve as an alternative to cow's milk
Implications - For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,318 Total Clicks
Oct 16 - Mar 18
This Month and Mild