Simplicity
There is power in ommission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
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Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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Snack brands offer "chips" that come in the form of various crispy meats
Implications - Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,507 Total Clicks
Mar 17 - Jun 18
This Week and Warm
LifestyleFood
Minimalism in offices takes hold as a means to enhance atmosphere
Implications - Many modern office spaces are adapting to the principles of minimalism in design, with limited statement pieces and uncluttered workspaces now becoming the norm. More than offering a contemporary space to work in, this shift indicates a desire to use design to create an environment that is more conducive to streamlined, productive work habits. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
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85,330 Total Clicks
Jul 17 - Jun 18
This Week and Warm
Art & Design
Cannabis is incorporated into menstrual relief products
Implications - The incorporation of cannabis into products that offer relief from menstruation-related symptoms is becoming increasingly common. These products indicate a rise in the acceptance of cannabis as a supplementary medicine, and caters to individuals seeking alternative treatments to mild menstrual symptoms. [More]
SCORE 7.7
Popularity
Activity
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Megatrends
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38,713 Total Clicks
Jan 16 - Jun 18
This Month and Warm
LifestyleHealth
Traditionally large desserts are transformed into bite-sized portions
Implications - Brands that specialize in desserts are paring down dishes that have traditionally been offered in larger formats, so that they can be consumed in one bite. These smaller items cater to the rise of food-portioning among health or weight-conscious consumers, allowing them to indulge in a way that doesn't counteract the effort they put into their diets or nutrition plans. [More]
SCORE 7
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Activity
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Megatrends
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12,694 Total Clicks
Oct 17 - Jun 18
This Month and Average
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Services aim to help new moms be more efficient with their day-to-day
Implications - Subscriptions and platforms are aiming to offer moms, or parents in general, easily accessible options to meet their shopping needs and alleviate the need to spend copious amounts of time shopping. Such services showcase the demand for convenience from time-strapped consumers, and how brands are adapting to meet the needs of more niche markets. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
25,905 Total Clicks
Mar 18 - Jun 18
This Month and Warm
Lifestyle
Consumers' commitment to health is supported through subscription services
Implications - As consumers continue to invest in self-care and wellness, brands big and small are helping them integrate these habits more smoothly by offering subscription services that deliver products straight to their door. While convenience and wellness are often thought to be two competing desires at odds with each other, this shift proves that consumers are willing to seek out and pay more for creative ways to reach their goals. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,992 Total Clicks
Apr 17 - Jun 18
This Month and Average
BusinessLifestyleHealthLife
Skincare brands focus on cactus water as a nourishing star ingredient
Implications - Expanding on the array of plant-based cosmetic ingredients captivating consumer attention, forward-thinking brands are looking to cactus water for its restorative and hydrating benefits. The popularity of such ingredient-focused products speaks to the interest in exploring the benefits of organic resources to enhance the quality and effectiveness of skincare remedies naturally. [More]
SCORE 5.8
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Megatrends
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44,691 Total Clicks
Dec 16 - May 18
This Month and Mild
FashionLifestyleCosmetics
Trend Hunter Services
Lack of packaging conveys both literal transparency and eco-consciousness
Implications - The omnipresence of social media and shared opinion has placed a premium on transparency. This also creates consumers who expect brands to make a positive impact on the world in a way that is tangible. Minimized waste via unpackaged products achieves this while alleviating consumption guilt for consumers who are conscious of their carbon footprint. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
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44,294 Total Clicks
Feb 17 - May 18
This Month and Warm
BusinessLifestyle
Fashion brands curate pieces that boast aesthetics and practicality
Implications - Brands providing aquatic fashions take it a step further with the incorporation of details like heightened UV protection, waterproof pockets, and slip-resistance - all without sacrificing style. Simplifying preparation for outdoor activities by incorporating built-in protection features will ultimately save time for consumers. This shift in activewear designs appeals to athletes and families, allowing them more time to conveniently enjoy leisure activities while prioritizing health and safety. [More]
SCORE 8.3
Popularity
Activity
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Megatrends
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43,338 Total Clicks
May 18 - May 18
This Month and Hot
FashionLifestyle
Office meetings are streamlined via the amalgamation of design and tech
Implications - Meeting rooms spaces are being intentionally designed to foster a sense of urgency during discussions, in order to mitigate the reduced productivity that frequent meetings can often incur. This comes as businesses recognize the power of design in creating efficient systems, with this particular shift having the added benefit of boosting morale in the workplace. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
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77,565 Total Clicks
Aug 17 - May 18
This Month and Warm
Art & DesignBusiness