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Simplicity

There is power in omission for consumers who are overwhelmed by the constant connectivity of the information age. Thus they are drawn to streamlining and minimalism.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
In-Store Refill
In-store refill stations for personal care brands are becoming more popular
Trend - With more personal care businesses marketing their brands' "refillable product" business models, some brands are making the process of refilling products much easier with in-store refill stations that cut out the need to mail back empty packaging before receiving refills.

Insight - As sustainability becomes important to more consumers, they're turning to brands that make being sustainable easier. Businesses that are able to help consumers' reduce their environmental impact with minimal effort on their part will be increasingly in-demand as climate change worsens.
Workshop Question - How is your brand prioritizing sustainability?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Serums
Serums boast moisturizing ingredients, reducing steps in users' skincare routines
Trend - Serums are traditionally used before moisturizers in order to deliver potent, treatment-focused ingredients to the skin. Now, they're also incorporating moisturizing ingredients so that users can skip the extra step of applying an occlusive after they've cleaned and treated their skin.

Insight - Standard skincare routines have involved multiple steps in recent years, and now some consumers are aiming to pare down their routines in order to achieve maximum results with minimum effort. Hybrid products are becoming more popular as consumers seek out effective products that also prioritize convenience.
Workshop Question - How is your brand balancing efficacy with convenience for its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wide Beverage
Alcohol bottles and cans mimic glasses for easier consumption
Trend - Brands are offering wide-mouthed bottles and cans that help mimic the experience of drinking out of a glass, without actually needing one. On top of reducing the need to use extra dishes, these packaging solutions could also be beneficial for people with disabilities.

Insight - The alcohol industry has become increasingly diverse as consumers have recently shown a preference for options like canned cocktails, spritzers and low-alcohol beers. With this diversity has come the expectation that brands also meet consumers' packaging needs, particularly for waste-reduction purposes and outdoor drinking scenarios.
Workshop Question - How is your brand catering to consumers more niche needs and preferences?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Milk Powder
Non-dairy milk options are now offered in powdered formats
Trend - Alternative milks' popularity has resulted in brands offering these plant-based milks in powdered form. These powdered vegan milks are easier to travel with, and keep longer than their liquid counterparts.

Insight - As consumers experiment more with alternative ingredients in a range of categories, they're more open to new formats that these ingredients can be offered in as well. The "alternatives" market appeals not just to vegetarians or vegans, but to people looking to enhance their health, or simply "foodies" trying something new.
Workshop Question - How could your brand be more experimental with its products' formats?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Quick Care
Fast-acting hair care products offer both convenience and results
Trend - Hair care brands are releasing products that they proclaim to be fast-acting, with everything from hair dyes to hair repair systems promising rapid but significant results. These products make hair care more convenient.

Insight - As the self-care space expands, some consumers find the slow and multi-step process of self-care--that can involve anything from beauty, fitness, nutrition--to be inconvenient or time-consuming. Thus, brands that offer results without impeding too much on consumers' routines are increasingly appealing.
Workshop Question - How is your brand prioritizing convenience?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Wedding
Sustainable wedding products and services become more popular
Trend - Eco-friendly wedding products and services are on the rise, with everything from intentionally understocked wedding dress stores to repurposed wedding decor being used to reduce these events' overall impact.

Insight - The event planning industry has an enormous impact on the environment, with factors like travel emmissions, food waste and single-use decor contributing to environmental harm. With consumers being more eco-friendly now due to the work of scientists and activists, their lifestyles are slowly changing. For more people this includes more than just day-to-day purchases, but also larger investments.
Workshop Question - How is your brand authentically prioritizing sustainability?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Soap-Free
Soap-free cleansing products are gentler on the skin
Trend - Skin and haircare brands are increasingly offering soap-free cleansing bars, washes and shampoos. These products service people with sensitive skin, or hair that's prone to dryness and breakage.

Insight - As cosmetic industries expand their product ranges with new innovations, formulas and benefits, consumers are increasingly expecting products that align with their most specific needs. The more personalized a brand can get, the more loyal the consumers' it's targeting will be to its products.
Workshop Question - How is your brand prioritizing consumers' more niche needs and preferences?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rice Water Care
Haircare products are increasingly relying on rice water as a main ingredient
Trend - The use of rice water in haircare is a tradition that first originated in Asia and the ingredient's benefits extend to growth, improved texture, and durability. Today, the practice has gained traction as a DIY treatment and haircare brands are taking advantage of its popularity by launching products that center it.

Insight - The Internet provides consumers with access to various local and global practices across all sectors—from food and beverages to beauty and skincare. Whether out of curiosity or need, many are looking to blogs and other platforms to unearth new ingredients and ideas that they can test out and use in their daily lives. Those who live demanding lifestyles often prioritize convenience and, as a result, are turning to brands for ingredients that they've discovered, in order to save on time.
Workshop Question - Conceptualize a DIY remedy that your brand can recreate.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Transit
Large tech brands make it easier for consumers to seamlessly pay for transit
Trend - Large technology brands are now making it easier for consumers to pay for their fares while taking public transit. These new features include smartphone wallet payments and mobile map payment tools.

Insight - Modern consumers living in bustling cities often face a fast-paced environment and are looking for effective ways to balance their work and personal life. Many consider their time precious, seeking ways to optimize their daily activities to save time. As a result, these individuals expect efficiency to be prioritized in how they engage with brands, platforms, and services.
Workshop Question - How can your brand prioritize convenience?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced Cooking
Popular chefs create and collaborate with brands to prioritize waste-reduction
Trend - Celebrity and well-known chefs are becoming more eco-friendly with products and initiatives that aim to reduce food waste. With food waste contributing significantly to harmful greenhouse gas emissions, its reduction is becoming more of a priority among consumers and businesses alike.

Insight - As consumers gain a greater understanding of the current and impending consequences of climate change, more are looking at their own lifestyles and seeing where they can adjust to reduce their personal impact on the environment. Brands that cater to this growing sect of consumers will become increasingly popular over time.
Workshop Question - How is your brand targeting the eco-conscious consumer?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends