Acceleration

Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.

Insight - Despite significant milestones in the fight against COVID-19, consumers will likely remain hyper-vigilant when it comes to their personal health and safety for an indefinite amount of time, including post-pandemic. The extent to which the pandemic has disrupted their lives has had an impact on collective consumer psyche, and most people will expect that businesses take into account their health and safety as they frequent them.

Trend - Tech brands are launching scanning devices for the home, allowing consumers to complete chores in an efficient and informed manner. Deployed either as hand-held devices or as a built-in feature in appliances, these products deliver assistance and support to those using them.

Insight - Contemporary consumers in urban environments are faced with a technologically enhanced, fast-paced environment that demands the efficient and simultaneous balance of work and personal life. In this space, many are looking to lessen the workload in order to have more time for rest and relaxation. As a result, individuals are prioritizing convenience and efficiency when making purchasing decisions.

Trend - Deployed as solutions both for athletes and everyday consumers, companies are developing compact and portable smart devices that can assist individuals in training their breathing to improve lung capacity and enjoy a healthier life.

Insight - The renewed focus on health and wellness during the COVID-19 pandemic has motivated some consumers to look for ways to improve their lifestyle and the overall capacity of their systems. In this space, consumers are looking for solutions that will help them be prepared for the duration of the pandemic, as well as for the next health crisis. This, in turn, allows them to gain peace of mind while feeling more energized as a result of being proactively focused on wellness.

Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.

Insight - When making purchasing decisions—whether for a product or a service—contemporary consumers are aiming for ultimate satisfaction, which causes them to prioritize things like efficiency, convenience, delivery, and quality. This demand has only increased as many are aware of the benefits that technological tools offer and the plentitude of different options on the market that compete for consumer attention.

Trend - Childcare isn't just about watching over children and ensuring their safety, but about nurturing their abilities, keeping them entertained and teaching them. These forms of childcare are being accommodated with remote options amidst the ongoing pandemic--with everything from virtual storytelling to camps being options for kids.

Insight - The ongoing pandemic has brought on a unique set of challenges for parents of young children--crucial aspects of child-rearing like childcare, education, and entertainment have all been disrupted and have forced parents to adapt despite their circumstances. Products and services that ease this continued transition are therefore especially appealing to parents.

Trend - Designers and brands are working to expedite the COVID-19 vaccination delivery by proposing new formats. Concepts here range from drive-thru convenience to restaurants who are collaborating with health care officials to provide additional space.

Insight - The COVID-19 pandemic has vividly exposed to consumers the shortcomings of healthcare in their region, both in terms of resource availability and service delivery. Aware of the omnipresent importance of this industry, individuals are demanding better preparedness, as well as efficiency and convenience in everyday healthcare. This, in turn, will leave consumers feeling calmer, as well as better supported for the future.

Trend - Tulips are not only rich in amino acids that assist in collagen production, but also contain moisturizing, plumping humectants. In light of these benefits, skincare brands are increasingly embracing the flower in their product offerings.

Insight - Faced with many different innovations on the market, contemporary consumers are aware that they have the power of choice, which affords them the opportunity to experiment and find options that work best for them. In a bid to strengthen their self-care routines—an interest which is reinforced by the booming health and wellness movement—individuals are on the look-out for new products that will allow them to feel better supported and taken care of.

Trend - Sustainability as a key trend is actively breaking into the spaceflight industry, as designers and startups are deploying various eco-conscious and reusable innovations in a bid to minimize space waste or ensure self-sufficient space travel.

Insight - Contemporary consumers are uneasy with the visible consequences of climate change, as well as the knowledge of the enormous amounts of waste found in oceans, nature, and even space. Many are using this discomfort as motivation to advocate strongly for more sustainable practices from brands, governments, and industries. This allows individuals to find some sense of purpose and gain peace of mind in their willingness to take action.

Trend - While some startups are exploring the potential of cellular agriculture, envisioning the production of extinct or rare animal meats for the luxury market, others are deploying their research in this field as a way to advocate and bring awareness of industry practices.

Insight - Aware of innovation and constant expansion of the science and technology sector, contemporary consumers are showing strong interest in novelty, prioritizing unique and one-of-a-kind experiences at a premium. In this space, many allow their curiosity and adventurous spirit to guide their purchasing decisions, allowing them to not only feel satisfied that they are living to the fullest but also entertained.

Trend - A popular ingredient in DIY skincare remedies, baking soda is gaining popularity with brands who are recognizing its effectiveness in cleansing—from cleaning out pores to preventing future acne breakouts.

Insight - Historically, individuals have approached everything—from health problems to skincare concerns—with a combination of natural at-home remedies and professional consultations. In today's context, the Internet allows consumers to browse and learn about global wellness trends in both commercial and personal settings. As many are prioritizing convenience in this space, they turn to brands for desired natural remedies, in order to not spend time at home making them from scratch.