Consumer Insights>

Acceleration

Acceleration
A way of thinking rooted in moving upward and onward; Acceleration is the act of deliberate advancement.
Megatrends:
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Newly Added
Category List
Full Index


Aromatherapy features are cleverly combined with other products
Implications - Providing consumers with additional value and benefiting from an angle of self-care, brands are launching typically single-purpose products and bolstering them with aromatherapy diffusion functionality as well. As consumers become increasingly interested in reducing the amount of products they own, this hybridized approach to product design is well-aligned with the modern consumer.

Homework Question - How could you integrate an element of self-care to your existing offering? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
92,484 Total Clicks
Mar 18 - Apr 19
New and Warm
TechLifestyleGadgetsHealth
Vitamin products are reinvented in new, unexpected formats
Implications - As consumers become increasingly invested and self-directed when it comes to their wellness, supplements have grown in popularity. Catering to this growing interest in betterment as well as satisfying a craving for novelty, companies in the vitamin space are releasing supplement products in inventive new formats.

Homework Question - Think of a tried-and-true offering in your space. How could you completely reinvent the way that product is packaged? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
34,255 Total Clicks
Mar 19 - Apr 19
New and Average
LifestyleHealthLife
Coffee-brewing machines have adopted connected capabilities
Implications - Coffee brewers that use connected technology to operate are on the rise, with brands innovating in this space in order to better personalize their offerings. These items come as consumers increasingly expect a level of customization and convenience from even the smallest aspects of their daily rituals.

Homework Question - Consider how your brand could use, or better use, connected technology? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,972 Total Clicks
Jun 18 - Apr 19
This Week and Warm
TechLifestyleDrinking
New products featuring PHAs spotlight the newest skincare acid
Implications - A number of new skincare products have spotlighted the latest in chemical exfoliants: PHAs. An acid known for its gentler exfoliation and moisturizing benefits, PHAs are also ideal for those with sensitive skin or that boast darker skin tones compared to BHAs and AHAs. This progression speaks to the new direction of skincare super-ingredient products are being designed around, with many focusing on skin types that may not react as well with previously popular ingredients.

Homework Question - What new ingredient can you explore that serve consumers your current selection may not in order to stay ahead of competitors? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,103 Total Clicks
Mar 18 - Apr 19
This Week and Mild
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Insect-fueled or themed cocktails raise awareness for the future of culinary
Implications - The incorporation of elements of various insects in cocktails or packaged alcoholic beverages is on the rise, functioning as unique awareness-raising platforms for what the future of the culinary industry may look like. This shift appeals to consumers for its ability to pique interest due to its novel nature, while simultaneously creating a narrative around eco-friendly consumption.

Homework Question - How could your brand incorporate eco-friendly narratives into its product/service? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
41,544 Total Clicks
Jan 17 - Apr 19
This Week and Mild
LifestyleDrinking
Consumers turn to peer-to-peer networks for advice on various consumer categories
Implications - Looking beyond brand influence, consumers are seeking out input and advice from peer-to-peer networks for more approachable levels of engagement. Popping up not only in fashion but with cooking and the automobile space as well, P2P networks help create online communities allow people of various backgrounds and interests to connect and collaborate with others in real time. Whether it comes to finding the right outfit, picking a car or simply sharing recipes, these P2P examples not only speak to the growing power of the consumer, but the increased desire to connect with others in a more authentic way.

Homework Question - In what way can you adopt a P2P network into your product and service offerings? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,688 Total Clicks
Nov 17 - Apr 19
This Month and Mild
TechMobileSocial Media
Brands' mascots and their collaborations are revamped for new audiences
Implications - The modernization of well-known mascots is on the rise, as brands seek to better appeal to younger, contemporary consumers who are currently less likely to stay loyal to companies based on branded recognition alone. These modernized mascots and collaborations better fit into a world in which the personal interests and rituals of Millennials and Gen Z must be catered to before they consider loyalty to a brand.

Homework Question - How could your brand revamp to cater to Millennials and Gen Z? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
41,969 Total Clicks
Dec 18 - Apr 19
This Month and Warm
Marketing
Trend Hunter Services
Millennial introversion is embraced and celebrated across industries
Implications - Speaking to the social and financial realities of many millennials today, brands of all kinds are releasing products and content celebrating the virtues of living a more home-bound, introverted life. Many millennials today are opting out of traditional leisure experiences like going to nightclubs in favor of staying at home. By aligning themselves with the realities of this generation's preferences, brands are able to connect with consumers more deeply.

Homework Question - What's a facet of your target customer's personality that your brand could better recognize and strategize around? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
119,081 Total Clicks
Jan 16 - Apr 19
This Month and Warm
FashionLifestyleLife
K-Pop drives the post-demographic development of genderless beauty
Implications - Partnerships between K-Pop bands and beauty brands provide the opportunity and inspiration for today's youth to express themselves freely through beauty. By reflecting the post-demographic beauty aesthetic often present in K-Pop, these partnerships are bringing this cultural development to masses of youth while providing them with an opportunity for individual expression.

Homework Question - How has the development of culture and art impacted your business? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
41,933 Total Clicks
Sep 17 - Apr 19
This Month and Average
Community-building programs are enhanced through apps and design
Implications - The growing prioritization of community building is increasingly being facilitated in areas that include intentional architectural design and focused apps. This shift comes as consumers increasingly play a part in creating and enhancing spaces for the betterment of larger and more diverse groups of people.

Homework Question - How could your brand facilitate community-building programs? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
69,517 Total Clicks
Jul 18 - Apr 19
This Month and Warm
Art & DesignLifestyle