Consumer Insights>

Acceleration

Acceleration
A way of thinking rooted in moving upward and onward; Acceleration is the act of deliberate advancement.
Megatrends:
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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Media platforms focus on niche interests to target specific consumer groups
Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to hyper-specific interests to connect with certain consumer groups. From platforms that target pop culture phenomenons to those that focus on hobbies and cultural interests, these examples showcase a desire for not only curated content, but media that is more in line with diverse consumer sentiments. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,857 Total Clicks
Apr 16 - Feb 18
Recent and Untested
Pop CultureSocial Media
Pods that are normally limited to coffee and tea options expand to other beverages
Implications - Brands are creating juice and flavored water pods activated by machines, much like the coffee and tea pods that have become so popular in North America. More than simply being functions of convenience, these products offer novelty for consumers easily influenced by distinct, fleeting trends. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,385 Total Clicks
Feb 16 - Feb 18
Recent and Average
MarketingLifestyleDrinking
Brands merge online and in-person dating to create unique experiences
Implications - Brands that facilitate online gamified communication in various forms, particularly those that specialize in dating, are creating branded in-person events that blur the lines between online interactions and in-person ones. The increased focus on blending the digital sphere with real-world experiences in this realm caters to not only those who enjoy virtual dating, but those who have become disillusioned by it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
14,596 Total Clicks
Aug 16 - Feb 18
Recent and Warm
TechMarketing
Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,622 Total Clicks
Mar 16 - Feb 18
This Week and Mild
Art & DesignBusinessYouthLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Mundane, everyday objects are given a design-conscious makeover
Implications - Consumers, especially young people today, are more aware of how important it is to have a strong personal brand, which includes the products that they purchase. Though apparel and accessories have long been ways for consumers to express their personalities and taste, consumers are now seeking out design-conscious products for even the most mundane aspects of their lives, like home cleaning products. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
32,913 Total Clicks
Feb 18 - Feb 18
This Week and Hot
Dating apps expand their reach into other aspects of consumers' lives
Implications - With the popularity of dating apps at a peak, and more competitors on the market than ever before, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' openness to meeting new people online, big players in the space are rolling out features to help consumers make friends, network professionally, and more. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
12,169 Total Clicks
Oct 17 - Feb 18
This Week and Average
TechMobileLifestyleLife
The PB&J sandwich is celebrated as a classic Americana flavor
Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are willing to see nostalgic favorites such as the peanut butter and jelly sandwich elevated to inform new food experiences. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences in order to inspire veritable product ranges. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
69,579 Total Clicks
Apr 17 - Feb 18
This Week and Average
LifestyleFoodDrinking
Trend Hunter Services
Businesses facilitate home-swapping via websites and apps
Implications - Home and apartment-swapping platforms are becoming increasingly accessible with new web and app designs that offer everything from rentals on Tinder-like match services, to vacation home-swapping business models. These large-scale forms of P2P swapping interactions are increasingly common as online platforms become more secure, offering consumers peace of mind alongside accessibility. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,749 Total Clicks
Mar 15 - Feb 18
This Week and Mild
TechArt & DesignMobileBusiness
The classic candy shop takes on new designs and specialties
Implications - The classic candy shop concept has been reformatted to become more inclusive, and to adapt to the design and specialty-related proclivities of modern day consumers. These revamped designs indicate a shift in how nostalgia now plays out in various industries, with classic rituals being of most interest when adapted to contemporary platforms. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
80,486 Total Clicks
Jul 16 - Feb 18
This Week and Warm
Art & DesignBusinessLifestyleFood
Music festivals have created a market for festival-specific self-care
Implications - With the music festival industry booming, brands are recognizing the need to fill a gap in self-care during these experiences, in order for festival goers to maintain their physical and mental well-being. Offering everything from festival-specific workouts to survival kits, this shift serves two functions–filling a clear, emerging consumer need, and working as an immersive marketing tool for the brands offering the products and services. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
31,279 Total Clicks
Jun 17 - Feb 18
This Week and Warm
Art & DesignMarketingLifestyleHealth