Consumer Insights>

Acceleration

Acceleration
A way of thinking rooted in moving upward and onward; Acceleration is the act of deliberate advancement.
Megatrends:
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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Delivery vehicles incorporate electric and autonomous features
Implications - The inclusion of autonomous and electric features into vehicles used for delivery purposes is on the rise. This shift serves multiple benefits -- positioning brands that employ these technologies as "ahead of the curve", streamlining costs, and enhancing the functionality of delivery services to best serve consumers. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
97,287 Total Clicks
Aug 17 - Nov 17
Recent and Warm
TechBusinessAutos
Packaged foods integrate social good by way of ingredients, not marketing
Implications - Consumers in the modern age are acutely aware of their impact on the world. In their active search for better methods of consumption, most options highlight charitable branding as a brand effort of corporate social responsibility. A new movement can be seen with food and beverage brands whose products are inherently impactful, highlighting authenticity and enabling an experience that doesn't just feel good for consumers, but makes them feel good about themselves. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,400 Total Clicks
Mar 17 - Nov 17
This Week and Warm
LifestyleSocial Good
Retail channels that focus on strategic location satisfy OOH needs quickly
Implications - With subscription services and IOT enabling for home delivery of all products, products typically consumed out of home must adapt. Retail spaces integrated into spots associated with consumers' daily routines achieve this, while adding technology and automation to lend speed to the equation. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,295 Total Clicks
Feb 16 - Nov 17
This Month and Average
TechBusinessRetail
Charities streamline the donation process to enhance incentives to donate
Implications - Charitable donations are becoming increasingly efficient with brands and non-profits creating streamlined, contactless payment systems to simplify donating processes. This serves to give consumers more incentive to stop and learn about the charity in question, while also offering accessibility in terms of the physical process of donating. This shift caters to the convenience required for brands to remain relevant in consumers' fast-paced lifestyles, while giving consumers a more visceral understanding of where their charitable donations are going. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
73,206 Total Clicks
Jan 15 - Nov 17
This Month and Average
TechSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital personae, but also increase the brands' own social presences. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
41,898 Total Clicks
May 17 - Nov 17
This Month and Hot
LifestyleSocial Media
Footwear industries adopt 3D-printing production processes
Implications - The tangible benefits of 3D-printing has led to the footwear industry adopting this production process. This shift offers a two-way benefit – for brands, it allows them to streamline production and positions them as innovative in their field, while for consumers it provides them with items that are suited to their exact needs – enhancing quality even further by adding an element of personalization. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
90,821 Total Clicks
Apr 16 - Nov 17
This Month and Warm
Face cleansing routines are enhanced with powerful accessories
Implications - Always seeking a more effective way to enhance their daily skincare routines, many beauty focused consumers are turning to tools and accessories that help them recreate spa-like facial treatments at home. As visual mediums like Instagram and YouTube encourage more sophisticated beauty routines, consumers are increasingly prioritizing skincare as part of their self-care rituals, investing more money in tools that promise a deeper cleanse and a smoother canvass for the next day's makeup routine. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,215 Total Clicks
Jun 16 - Nov 17
This Month and Warm
TechFashionGadgetsCosmetics
Trend Hunter Services
Consumers seek dual purpose products for a more productive cleanse
Implications - As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
20,000 Total Clicks
Feb 17 - Nov 17
This Month and Mild
FashionMarketingCosmeticsBranding
Car accessories allow for complete customization of the driving experience
Implications - As cars are increasingly seen investment pieces rather than necessities, trend-setting consumers are seeking to ensure their cars fit their lifestyle and personal branding as much as their next generation cell phone does. Accessories in particular are a cost-effective way for consumers to personalize the interiors of their vehicles, creating an environment that is both comfortable to inhabit, while also feeling luxurious and aspirational. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
86,837 Total Clicks
Sep 16 - Nov 17
This Month and Warm
Art & DesignAutos
Vacuum cleaners are being designed with anti-bacterial features
Implications - Vacuums cleaners are no longer simply sucking up dirt and dust in the home, they are now actively eliminating bacteria and the odors and allergens it can cause. These evolved designs eliminate the need for consumers to purchase separate devices that serve these same purposes. The compounding of these functions serves to cater two consumer desires – for quality over quantity in their purchase decisions, and for the convenience of dual-functions. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
53,875 Total Clicks
Oct 16 - Nov 17
This Month and Warm
TechLifestyleHealth