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Acceleration

Acceleration
A way of thinking rooted in moving upward and onward; Acceleration is the act of deliberate advancement.
Megatrends:
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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Tradtional forms of gambling are being revamped for younger demographics
Implications - It has been shown that Millennials do not have the same propensity for traditional gambling spaces as their predecessors did, so brands within the industry are responding by updating the process with everything from apps to new technologies like blockchain. With Millennials having grown up in a world in which gratification is instant as opposed to something that requires patience, this new form of gambling is able to cater to their shortened attention spans and discerning tastes. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,907 Total Clicks
Jan 17 - Apr 18
Recent and Average
TechArt & Design
Blockchain technology inspires gaming and entertainment industries
Implications - Encrypted transactions via Blockchain can now be observed in interactive, play-based experiences – whether those are concert viewings or board games. The incorporation of such technologies into traditional forms of entertainment enhances their accessibility for consumers who are less aware of the uses or systems behind Blockchain. [More]
SCORE 5.7
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Activity
Freshness
Megatrends
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14,526 Total Clicks
Dec 17 - Apr 18
This Week and Untested
TechArt & Design
Attachable monitoring devices take on excessive alcohol consumption
Implications - Borderline invasive alcohol-monitoring implantations are becoming more common as institutions and brands seek to empower consumers in reducing their intake of such beverages. The use of attachable monitoring chips ensures accountability on the part of consumers seeking to enhance their health or overcome alcoholism, while giving companies in-depth quantifiable information on consumer lifestyle habits as they relate to alcohol intake. [More]
SCORE 7.3
Popularity
Activity
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Megatrends
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40,950 Total Clicks
Aug 16 - Apr 18
This Week and Average
TechLifestyleHealthDrinking
Emerging blockchain platforms offer increased transparency for consumers
Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity. [More]
SCORE 6.7
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Activity
Freshness
Megatrends
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72,990 Total Clicks
Oct 17 - Apr 18
This Week and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Cosmetics products are designed and marketed to boost consumers' online image
Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves, [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,710 Total Clicks
Jul 17 - Apr 18
This Month and Warm
Millennial pink aesthetic crosses over into architecture
Implications - As a color, Millennial pink has transcended the aesthetic appeal for more than just its named generation and crossed over into architecture. While pink architecture may not necessarily be new (one simply has to look to the history of pink architecture in areas like the Carribean and Latin America to see this), recent submissions speak to the prioritization of social shareability even in seemingly unlikely industries. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
44,974 Total Clicks
May 17 - Apr 18
This Month and Average
New tower designs experiment with the use of wood
Implications - Increasingly, architects and engineers are turning to wood for the construction of eco-skyscrapers and towers. Timber is a largely unexplored building material for structures with more than three stories, but has enjoyed a recent surge in popularity due to its status as a sustainable building material. This preference is reflective of the increased emphasis and awareness that both designers and consumers have placed on sustainable products, in the face of climate change and its consequences. [More]
SCORE 5.5
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Activity
Freshness
Megatrends
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58,084 Total Clicks
May 17 - Apr 18
This Month and Average
Trend Hunter Services
Team-based video games invite collaboration on a singular piece
Implications - The popularity of online gaming has increased as technology has improved. The appeal of online gaming is largely due to the teamwork aspect it creates. This is taken a step further with online team-based gaming that has players collaborate on the construction of a specific piece. This enhances the sense of community and speaks to the larger societal acceptance of friendships forged through digital means. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,729 Total Clicks
Jun 17 - Apr 18
This Month and Warm
TechGames
Fast Food becomes even more convenient will the help of mobile tech
Implications - While typical QSR and fast food establishments already prioritize convenience and accessibility, brands are taking things a step further with the use of apps and other digital solutions on-site. Adding mobile payment and ordering to experiences like drive-thrus, brands are tapping into the growing need for more on-demand food service options. Not only eliminating wait times and payment processes, these streamlined features showcases a desire for hyper-convenience in every single aspect of a consumer’s daily journey. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
36,071 Total Clicks
Feb 16 - Apr 18
This Month and Warm
MarketingBusinessLifestyleFood
Fragrance products take on a portable format to suit on-the-go consumers
Implications - Catering to those who travel often, fragrance brands are coming out with innovative fragrance formats well-suited to those who are on-the-go. Speaking to the way in which consumers are coming to expect that products be reformatted and designed to suit their specific lifestyle needs, this shift is reflective of heightened expectations across categories. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
34,430 Total Clicks
Jun 17 - Apr 18
This Month and Hot
FashionLifestyleCosmetics