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Acceleration

Acceleration
A way of thinking rooted in moving upward and onward; Acceleration is the act of deliberate advancement.
Megatrends:
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
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This technology has implications in finance outside of cryptocurrency
Implications - Discussions around blockchain technology and its applications in finance tend to focus on cryptocurrency. Another increasingly popular application, however, can be seen in blockchain's use as a mode of asset protection. This is especially popular among younger consumers who have a more inherent understanding of new technologies, and highly value transparency across the board. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
14,935 Total Clicks
Apr 18 - Jun 18
Recent and Mild
TechLifestyle
Local crowdsourcing enhances community involvement and inter-connectivity
Implications - Community-based crowdsourcing apps are helping locals connect with those in close proximity to them, over a variety of shared values and purposes. Whether empowering locals or creating spaces in which they can help one another, these crowdsourced tools leverage tech to cater to the consumer desire for community-building and cooperation, countering widely held notions that such technology furthers divides between people. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
18,559 Total Clicks
Oct 17 - Jun 18
Recent and Mild
TechMobileLifestyle
Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
76,533 Total Clicks
Mar 17 - Jun 18
This Week and Warm
TechMarketingBranding
Use of smart tech becomes more about lifestyle than function
Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
54,141 Total Clicks
Jul 17 - Jun 18
This Week and Warm
TechMarketingBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
New innovations empower consumers to ensure they receive quality products
Implications - Busineses are creating tools that protect small brands and individuals against counterfeit production and purchasing. These tools work to protect artists and creators from the theft of their designs, while empowering consumers and providing them with some autonomy throughout the purchase journey. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
71,486 Total Clicks
Jun 17 - Jun 18
This Week and Mild
Tech
Brands create pop-up installations to celebrate Pride Month
Implications - Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
18,748 Total Clicks
Jun 17 - Jun 18
This Week and Warm
Art & DesignMarketingBusiness
Stores leverages technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
68,078 Total Clicks
Sep 17 - Jun 18
This Week and Untested
TechBusinessRetail
Trend Hunter Services
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,789 Total Clicks
Jun 15 - Jun 18
This Week and Untested
Smart projection technology is adopted for use in the home
Implications - Consumers are now able to project touchscreen interfaces at home, on everything from kitchen counters to their own arms. These technologies come as smart tech offers all-encompassing approaches to convenience and connectivity in the home, catering to consumers who require multitasking in order to enhance and arrange their families' work and play-related routines. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,191 Total Clicks
Feb 17 - Jun 18
This Week and Mild
Tech
Bars adopt mechanizes forms of bartending to enhance customer experience
Implications - Brands are utilizing robots and artificial intelligence in order to curate automated bartending experiences for consumers. These robots and environments cater to the experimental drinking culture that has become so popular among consumers, and has the added benefit of offering efficient personalization. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
46,170 Total Clicks
Nov 16 - Jun 18
This Month and Mild
TechLifestyleDrinking