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Curation

Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
Related Megatrends:
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Probiotic Fragrance
Brands are offering skincare fragrances with probiotics to promote skin health
Trend - Skincare brands are launching fragrances with probiotic ingredients to benefit skin microbiomes. These fragrances integrate into daily skincare rituals and aim to differentiate themselves from competitors as multifunctional products. Probiotic skincare products can reduce TEWL and improve hydration.

Insight - Younger consumers, particularly Gen Z and Gen Alpha, are highly influenced by social media personalities and trends, particularly in the beauty and self-care spaces. Recent trends have focused on the importance of ensuring products used in daily routines have a positive impact on the user, both in terms of health and appearance. As a result, brands are releasing fragrances and skincare products infused with probiotics to improve effects, and subsequently, brand image with younger consumers.
Workshop Question - How might your brand better increase its appeal to younger consumers by focusing on relevant social media trends?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pump Sunscreen
Skincare brands are launching sunscreen products with convenient pump nozzles
Trend - Brands in the skincare industry are launching sunscreen products that opt for pump designs over sprays or squeeze bottles. The pump design reduces the amount of clogging in the nozzle itself, prevents sunscreen from spilling, and ensures a consistent amount of sunscreen is distributed with each use.

Insight - With the increased attention given to the personal care and skin care industries from younger generations, consumer demands are evolving with a priority on convenience and sustainability. These consumers are more likely to integrate less conventional skincare products, such as facial sunscreen, into their daily routines. In order to appeal to these young, frequent consumers, brands are evolving their packaging designs with a meticulous focus on convenience and low-maintenance operation.
Workshop Question - How could your brand ensure its products integrate as seamlessly as possible into consumers' lives?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Electrolyte Coffee
Brands are creating RTD and ready-to-mix coffees infused with electrolytes
Trend - Coffee brands are infusing their convenience-focused coffee products with electrolytes. These drinks are positioned as healthier alternatives to regular coffees while being served in a time-saving format. The infusion of electrolytes has been shown to improve hydration and reduce jitters.

Insight - Athletic consumers often adhere to specific diets and lifestyles, and find it difficult to incorporate their favorite products without betraying their diet or busy lifestyle. For example, many of these consumers still prefer to wake up with a coffee or tea, despite the lack of functional ingredients and prevalence of sugar in typical products in this space. Brands in this space are acknowledging these desires and are crafting convenient products that address both dietary and time constraints.
Workshop Question - How could your brand expand its consumer base with alternative versions of its products or services?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI News
Brands are launching AI tools that aggregate and deliver curated news feeds
Trend - Companies are using artificial intelligence to enhance news delivery through AI-powered applications and services. These tools curate news delivery to ensure only relevant information is delivered clearly and concisely. The AI tools are intended to reduce redundancy in news feeds significantly.

Insight - Time constraints are one of the largest factors that inhibit regular citizens' abilities to stay up to date on news stories. Most people do not have time to check several news outlets to sift through swathes of information, leading to most simply using social media feeds. Brands are identifying the challenges related to time and effort for news, and are creating easy-to-use, AI-powered news aggregators to draw in busier users.
Workshop Question - How could your brand incorporate artificial intelligence to make seemingly daunting tasks more approachable?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sensory Apparel
Brands design clothes to be skin-friendly for children with sensitivities
Trend - Brands are designing children's garments with special fabrics that address the child's individual needs. Frequently promoted for infants and babies with sensitive skin, these garments claim to provide comfort in intimate areas by minimizing the risk of allergic reactions or irritation.

Insight - Parents are increasingly becoming aware of the materials and substances their kids are exposed to, especially when dealing with conditions like eczema and dermatitis. More brands are designing their products to be mindful of adverse reactions, relying on soft and gentle materials to deliver a comfortable experience to little ones. Businesses that align with a consumer desire for holistic health can resonate with individuals who value a comprehensive approach to their child's health.
Workshop Question - How can your brand proactively prevent negative reactions to its product/service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Aluminum Beverage
Unlikely brands are using aluminum to package their beverage products
Trend - Kombucha, wine, and bubble tea brands that rely on glass or plastic packaging are increasingly opting for aluminum bottles as a sustainable alternative. Aluminum packaging offers several advantages to preserving the quality of a beverage while being recyclable indefinitely.

Insight - Eco-conscious consumers often look for ways to reduce their environmental impact and incorporate sustainability into their everyday routines. Aluminum packaging's near-infinite recyclability and accessibility appeal to consumers who want their purchases to align with sustainable practices. Businesses offering adaptable and accessible consumption methods appeal to individuals looking to make lifestyle changes that support the environment.
Workshop Question - How can your brand align with modern sustainability values?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.

Insight - In the era of remote and hybrid work environments, works are tasked with more distractions than ever that prevent them from completing work effectively. These consumers often have constricted schedules, leading them to gravitate towards easily-accessible products and services that help improve the efficiency of their work environments. Brands are responding to these desires with low-cost, readily-available virtual services for workers with ADHD.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Computer
Hardware brands are launching products that simplify PC building tasks
Trend - Computer component manufacturers are designing component ecosystems around organizing and hiding cables and connectors. These components reduce the distance between the cable connectors from the PSU to the motherboard, as well as hide these cables behind the motherboard, improving airflow.

Insight - Given the necessity of computers to nearly every aspect of individuals' lives in the working world, general interest in computers grows over time, with many users wanting to build their own computers to save money and curate the product to their exact needs. However, building a first PC can be a daunting task, leading to many consumers ordering prebuilt computers instead. PC component makers have identified this and are launching products that make this process less difficult.
Workshop Question - How could your brand introduce accessible products or services that draw more consumers into your ecosystem?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edible Retinol
Retinol serums are adapted to be ingested orally for inside-out benefits
Trend - Retinol, commonly used for acne and anti-aging benefits, is shifting to oral consumption to benefit the skin from the inside out. Traditionally associated with topical applications, this shift is gaining traction due to claims that it minimizes potential side effects from disrupting the skin barrier.

Insight - Wellness-minded consumers, particularly Millenials and Gen Z, often seek holistic solutions that help address common health concerns before they arise. As a result, skincare brands are modifying their products to prioritize preventive care rather than addressing pre-existing skin issues. Businesses catering to the demand for preventative skin solutions gain appeal among consumers seeking a holistic approach to health.
Workshop Question - How can your brand prioritize holistic health approaches?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Chip
Brands are launching gut health-supporting chips for everyday snacking
Trend - With a focus on healthy snacking, brands are launching potato chips with probiotic recipes to provide better-for-you alternatives to common snacks. These chips support gut health and are designed to be consumed on a more frequent basis than regular potato chips, helping appease cravings.

Insight - Most consumers stray away from diets that involve purely restricting food quantity, and rather gravitate toward opting for better-for-you replacements in each meal and snack. These consumers place more importance on natural ingredients and those with health benefits, than they do on calorie counts. This consumer pressure enables businesses to create products that swap empty calories for nutrient-dense recipes, promoting healthy lifestyles without compromising on flavor or quality.
Workshop Question - How could your brand incorporate better-for-you ingredients into its existing products for health-conscious consumers?
7.3
Score
Popularity
Activity
Freshness
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Megatrends