Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
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New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Brands offer individual sachets packed with nutritious ingredients
Implications - Whether as additives to meals, or formulated as powders that make different beverages, sachets enriched with nutritious ingredients are working to convenience the food-related rituals of health-conscious consumers. This simple yet significant reformatting of the designs through which such nutritious products are offered serves consumers' preference for novelty in their purchase decisions. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,953 Total Clicks
Oct 16 - Nov 17
New and Average
Wealth management is adopted into tech platforms
Implications - Though apps have streamlined the process of financing for younger generations, they are now being developed to organize and amplify more significant wealth, as well as new forms of wealth. This shift comes as traditions surrounding wealth management give way for consumers' desire to convenience the solely functional aspects of their lives -- as they seek to build lifestyles that revolve less around business and more around experience. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
17,797 Total Clicks
Aug 17 - Nov 17
Recent and Average
Business
Retail channels that focus on strategic location satisfy OOH needs quickly
Implications - With subscription services and IOT enabling for home delivery of all products, products typically consumed out of home must adapt. Retail spaces integrated into spots associated with consumers' daily routines achieve this, while adding technology and automation to lend speed to the equation. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,295 Total Clicks
Feb 16 - Nov 17
This Month and Average
TechBusinessRetail
Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,495 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFoodLifeDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Products that mitigate PMS symptoms are coming in new, unique forms
Implications - The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
81,984 Total Clicks
Apr 16 - Nov 17
This Month and Hot
TechBusinessLifestyleHealth
Prenatal health products are no longer only packaged as supplements
Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This broadens the market, offering a two-way benefit where brands have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being essential for specific groups of people – in this case, pregnant women. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,627 Total Clicks
Nov 15 - Nov 17
This Month and Mild
Food products become easier to choose and enjoy with interactive choosing
Implications - Analysis paralysis is more prevalent in the digital age, as there is an overload of information and choices consumers can make. This has increased the popularity of curation, however the process of curation can be daunting in and of itself. Gamified curation combines ease of choice with interactivity and enjoyment to satisfy the modern consumer. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
24,409 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFood
Trend Hunter Services
Food and beverage subscriptions integrate tech for hyper-convenience
Implications - Subscription services are now ubiquitous, especially within the world of food and beverage. Though these subscriptions typically automate the acquisition of ingredients, they don't necessarily impact the convenience of other parts of the consumption process, such as food prep or presentation. Integrating technology into the process enables a 360-degree smart service for food or drink prep. This speaks to a more holistic approach to convenience that suits today's busy consumer. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
234,645 Total Clicks
Apr 15 - Nov 17
This Month and Warm
TechLifestyleFood
Facial cleansers are coming in more convenient, solid forms
Implications - Though traditional bar soaps for facial cleansing have been avoided in the past few years due to their drying properties, facial cleansers are now coming in reformatted, solid forms that avoid this issue. These products are able to combine both novelty and convenience in one compact form, offering a distinct selling point for consumers seeking both. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
78,378 Total Clicks
Aug 15 - Nov 17
This Month and Average
FashionCosmetics
Restaurants harness technology to create personalized menus
Implications - Any consumer would prefer a personally cooked meal over stock menu items. While restaurants are well aware of that axiom, diner-specific dishes haven't previously been scalable beyond the confines of ultra-luxury eating. However, savvy restaurateurs have now found a solution, using AI and big data analysis to efficiently curate meals for each new patron. Likewise, businesses that use the power of AI can increase loyalty and enjoyment through directly personal experiences and products. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,883 Total Clicks
Jul 17 - Nov 17
This Month and Warm
LifestyleFood