Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
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Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Tracking apps and services expand outside of health or financial goals
Implications - The popularity of lifestyle-tracking apps is expanding to habits outside of fitness and finance, including everything from relationship-building to keeping up with daily schedules. Such services come as consumers increasingly prioritize the ongoing development of all aspects of their lives–whether that's in daily rituals, socializing, or productivity.

Homework Question - Conceptualize a tracking app that would benefit your customer. [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
11,529 Total Clicks
Aug 18 - Mar 19
Fresh and Untested
TechLifestyle
Skincare brands employ the benefits of strawberries in their products
Implications - Where once the use of strawberries in skincare was primarily for their scent, brands in this industry are now increasingly incorporating the functional benefits of the ingredient into their products. This shift has two benefits – it caters to naturality minded consumers, while also allowing for a clear branding strategy based on the theme of the highlighted product.

Homework Question - How could your brand shift how a traditional element within your industry is used or interpreted? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
11,867 Total Clicks
Jan 18 - Mar 19
New and Warm
FashionCosmetics
Inclusive design is prioritized for kids in school
Implications - Inclusionary design in the school system is not only exclusive to those with physical disabilities, and brands are focusing on creating spaces for children that accommodate a wide range of mental and physical health-related needs. These spaces come in response to the growing discourse surrounding the importance of comfortable and empowering environments in the process of obtaining an education.

Homework Question - How could your brand take a holistic approach to inclusive design? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
76,040 Total Clicks
Dec 18 - Mar 19
This Week and Warm
Art & DesignLifestyleHealth
Subscription services market to men with items traditionally targeted to women
Implications - Brands looking to overthrow gendered marketing are offering subscription services targeted to men, with products that were once almost entirely marketed towards women. Avoiding the pitfalls of gendered selling, these brands are contributing to a growing narrative that’s pushing for brands to be more inclusive and less divisive in how they associate “genders” with specific products or rituals.

Homework Question - In what areas could your brand be more inclusive? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,463 Total Clicks
Oct 17 - Mar 19
This Week and Warm
FashionMarketing
The 6 Patterns of Opportunity & Top 18 Megatrends
Pet subscription services expand outside food deliveries
Implications - Pet subscription services are expanding to suit a variety of pet owners’ needs, whether those are for general care products or for affordable veterinarian services. Such subscriptions cater to the desire for personalization that prioritizes accessibility, both in cost and in function.

Homework Question - Conceptualize a subscription service that’s affordable for your brand’s average customer. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
61,214 Total Clicks
Aug 17 - Mar 19
This Week and Warm
Lifestyle
Large fashion retailers adopt plant-based dyes in their collections
Implications - With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have. This shift comes as consumers are increasingly aware of the wider implications of their purchase habits, and seek to align with brands that allow them to slow down potential consequences of those habits.

Homework Question - How could your brand make small but significant changes to lessen its ecological impact? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
64,270 Total Clicks
May 17 - Mar 19
This Week and Warm
FashionEco
The popularity of subscriptions leads to to specialized iterations
Implications - Having gained a huge amount of subscribers and believers since its fairly recent inception, the subscription service model is now entering in some highly specialized industries, and catering to highly specific demographics. By catering to "super fans" of specific products or experiences, services that fall into this category are able to expand their reach in terms of what can be offered via this format.

Homework Question - Conceptualize a subscription service that your company could offer its customers. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
72,706 Total Clicks
Apr 18 - Mar 19
This Week and Warm
Trend Hunter Services
Raising young children is made easier through specialized subscriptions
Implications - Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in an automated way. By combining modern parents' desire to not only excel at parenting, but live more efficient, convenient lives as well, this approach to the subscription business model has great potential to expand into a wide variety of different categories.

Homework Question - How can you provide your consumers with a more convenient way for them to reach their goals? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
36,958 Total Clicks
Mar 18 - Mar 19
This Week and Warm
Pop-up spaces are curated around one specific product or theme
Implications - Pop-up spaces curated around single themes are on the rise, with brands in everything from the food to the health industry creating single-subject spaces that inform and entertain visitors. The use of temporary spaces to focus on one particular subject allows for a deeper understanding of the brands in question, without them overwhelming customers with all their offerings at once.

Homework Question - Conceptualize a curated pop-up space that's centered around one of your brand's offerings. [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,881 Total Clicks
Oct 16 - Mar 19
This Week and Warm
MarketingBusiness
Beer brands aim to target health-conscious consumers
Implications - Brands in the beer industry are looking to the health-conscious consumer to inspire new products, offering everything from beers with more nutritious ingredients, to those with limited calories. Such items cater to these brands' existing customers, while also opening them up to an entirely different consumer base.

Homework Question - How could your brand bring in a new customer base with some tweaks to its offerings? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
19,198 Total Clicks
Feb 18 - Mar 19
This Week and Mild
LifestyleDrinking