Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
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New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
44,639 Total Clicks
Jun 17 - Aug 18
New and Warm
Coffee and tea brands offer clear beverages to add intriguing value
Implications - With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,838 Total Clicks
Apr 17 - Aug 18
New and Average
MarketingLifestyleDrinking
Cica becomes the latest, buzzworthy ingredient in the skincare industry
Implications - The Centella asiatica plant, better known as "cica" in the skincare world, is on the rise as a "super" skincare ingredient. Rising in prominence for its antioxidant-rich and moisturizing properties, this ingredient appeals to consumers for its historic significance, as well as the new platforms through which it is used. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
11,814 Total Clicks
Sep 17 - Aug 18
New and Mild
FashionCosmetics
Healthy beverage products contain high-fat ingredients
Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,584 Total Clicks
Mar 17 - Aug 18
Recent and Warm
LifestyleHealthDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Chocolate products contain various energy enhancing ingredients
Implications - Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,515 Total Clicks
Jan 16 - Aug 18
Recent and Mild
LifestyleFoodHealth
Cannabis becomes a formalized part of festival culture
Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
119,211 Total Clicks
Mar 17 - Aug 18
This Week and Warm
Pop CultureArt & Design
Savory snacks adopt the flavors of various alcoholic beverages
Implications - Chip brands are trying to stand out by offering their products with unique flavors that replicate different types of alcohol. These products cater to foodie consumers who prioritize experimentation in consumption, while giving still alcohol connoisseurs a sense of familiarity by combining a relatively common pairing. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,713 Total Clicks
Nov 16 - Aug 18
This Week and Mild
LifestyleFood
Trend Hunter Services
Nut-based butters come in transformable powdered form
Implications - Individuals who want the flavor benefits of various nut butters, but without the fat content they usually contain, are now able to purchase nut “butters” in powdered form. Perfect as additions to healthy smoothies and other butter-based recipes, these products cater to consumers who prioritize “clean eating.” [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,320 Total Clicks
Oct 16 - Aug 18
This Week and Mild
LifestyleFoodHealth
Large and small-scale event planning is made simpler through digital platforms
Implications - Brands are offering virtual event planning platforms that allow for individuals and companies alike to simply access and organize the resources they require to plan events. Such platforms come as consumers look to more conveniently juggle all their responsibilities, while giving those within the event planning profession the ability to better streamline their processes. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
32,449 Total Clicks
Aug 17 - Aug 18
This Week and Mild
TechArt & DesignMobile
Social media platforms offer interactive, direct-purchase features
Implications - Social media platforms kept afloat by ad revenue are now creating direct-purchase functions, whether interactive or still in traditional picture or video forms. These functions create additional sources of revenue for the brands and the social media platforms themselves, while offering consumers simplified, convenience-minded methods of purchase. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,432 Total Clicks
Jul 17 - Aug 18
This Week and Warm
Pop CultureMarketing