Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
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To-go breakfast bowls increasingly come in savory options
Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,225 Total Clicks
Jan 16 - Apr 18
Recent and Average
LifestyleFood
Cannabis is increasingly incorporated into luxury skincare and cosmetic items
Implications - High-end cosmetic items that infuse the various beneficial properties of cannabis are increasingly common. This shift comes as privileged consumers become emboldened in their adoption of cannabis as a "lifestyle," and speaks to the substance's increased perceived value for such consumers. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
49,063 Total Clicks
Sep 16 - Apr 18
This Week and Warm
FashionLifestyleHealthCosmetics
The infusion of volcanic ash in skincare is on the rise
Implications - The use of volcanic ash in skin cleansing and care products is on the rise, with brands citing benefits such as acne-prevention, anti-aging properties, exfoliation, and more. These benefits, combined with volcanic ash's natural sourcing and the interest the ingredient's name automatically piques, makes the product an easily marketable addition to skincare brands' product lines. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
57,397 Total Clicks
Feb 17 - Apr 18
This Week and Mild
FashionCosmetics
Low-carb baking mixes rise in popularity
Implications - Consumers are no longer limited to a few unhealthy baking mix options at the grocery store now, as baking brands increasingly prioritize products that cater to dietary restrictions like carb limitations. Low-carb alternatives to traditional baking mixes cater to health-conscious consumers who are still looking to indulge – prioritizing both their needs and their preferences. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,858 Total Clicks
Mar 17 - Apr 18
This Month and Warm
LifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands curate kits for the creation of nutritious, alcohol-free beverages
Implications - With the rise of DIY craft cocktails has also come a renewed interest in DIY craft juice and tea products, and brands are catering to this shift by offering kits that allow consumers to easily put together alcohol-free beverages. These products cater to the experiential and DIY preferences of consumers, without sacrificing on the convenience that ready-to-eat products offer. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,875 Total Clicks
Jul 17 - Apr 18
This Month and Warm
LifestyleHealthDrinking
Individuals with dietary restrictions can turn to subscriptions for help
Implications - Individuals with necessary or self-enforced dietary restrictions are increasingly able to turn to subscription services to cater to their specialized nutritional preferences. This shift comes as consumers increasingly demand and prioritize products and services that suit their niche interests and needs, rather than trying to cater to as many people as possible. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,262 Total Clicks
Sep 16 - Apr 18
This Month and Warm
BusinessLifestyleFoodHealthDrinking
Cosmetic brands release products and kits specific to genitalia care
Implications - Cosmetic brands are offering products that specialize in care for intimate areas, with entire collections designed to hydrate and groom the genital region. Such products indicate the continued evolution of targeted care in the cosmetic industry, with consumers seeking out customizable items rather than blanket solutions. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
59,254 Total Clicks
Apr 16 - Apr 18
This Month and Average
FashionCosmetics
Trend Hunter Services
Cannabis subscriptions are becoming increasingly common
Implications - Whether purchasing cannabis itself or the tools and products that the lifestyle requires, subscriptions based in the subject and use of marijuana are becoming increasingly common. These curated services allow for the cannabis industry to enter the home of the average consumer in a way that appeals to their convenience-minded sensibilities. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
61,880 Total Clicks
May 16 - Apr 18
This Month and Average
BusinessLifestyleHealth
The subscription food model is adapting to the lifestyle switch to organic
Implications - As more consumers turn to organic products, food subscription services are doing the same. This shift speaks to the fast-adapting nature of the subscription industry, along with the base consumer desire to leverage customization to obtain maximum benefits – in this case, in health and wellness. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
32,589 Total Clicks
Apr 17 - Apr 18
This Month and Average
BusinessLifestyleFoodHealthDrinking
Popsicles infused with superfoods offer adult-friendly indulgence
Implications - Superfoods infused into popsicles are giving health-conscious consumers the chance to indulge in a guilt-free way. These products leverage the automatic positive associations that the term "superfood" brings about, while also offering the social shareability that benefits consumers and brands alike. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
49,526 Total Clicks
Aug 15 - Mar 18
This Month and Warm
MarketingLifestyleFoodHealthBranding