Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
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Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Travel services and programs cater specifically to LGBTQ+ people
Implications - Focusing on both safety and empowerment, brands are offering travel services and tips for the LGBTQ+ community. These programs and services aim to enhance the lives of people in this community by offering them accessible forms of travel, prioritizing the safe spaces that LGBTQ+ people often require in order to live and enrich their lives. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
22,378 Total Clicks
Feb 18 - Oct 18
New and Untested
WorldTravel
Marshmallow products are elevated into new products to entice adults
Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,131 Total Clicks
Mar 18 - Oct 18
Recent and Mild
LifestyleFood
Consumers enjoy the flavors of globally-inspired street food at home
Implications - With the rise of food service options like food trucks, consumers have become more familiar with the flavors of street food from around the world and are now seeking similar products to enjoy at home. These products enable consumers to enjoy the globally-influenced flavors of street food-inspired products with the convenience of doing so at home. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
11,787 Total Clicks
Jul 18 - Oct 18
This Week and Warm
LifestyleFood
Sleep-tracking devices become directly integrated into bed accessories
Implications - The rise of sleep-tracking apps and tools has led to the incorporation of such tools directly into the various products consumers sleep on or with. This shift caters to individuals who prioritize health-tracking as part of their lifestyle, allowing for a seamless and more effective integration of the product. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
50,943 Total Clicks
May 17 - Oct 18
This Month and Untested
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Pet owners now enjoy specialized bonding activities with their pets
Implications - Brands are cementing more positive relationships between pet owners and their beloved pets by creating products, services and benefits that are strictly made to help them bond. These products and spaces come as busy consumers not only seek to alleviate guilt associated with not being at home, but at a time in which the lifestyle benefits of such facilitated bonding become increasingly prioritized. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
67,739 Total Clicks
Jul 17 - Oct 18
This Month and Average
LifestylePets
In-home brand events allow adults to entertain more seamlessly
Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
54,537 Total Clicks
May 17 - Oct 18
This Month and Average
BusinessLifestyleNew Ventures
Restaurants and cafés cater to smaller consumer segments via diet-specific themes
Implications - Restaurants and cafés are increasingly specializing in specific diets, whether those are related to weight loss, veganism, or ketogenic diets. The move from broad-to-niche in this category is an adaptation to the changing consumer landscape, in which curated interests are more appealing than wide-spanning attempts at catering to everyone. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
52,388 Total Clicks
Sep 17 - Oct 18
This Month and Warm
LifestyleDrinking
Trend Hunter Services
Products aimed to enhance sexual pleasure incorporate cannabis
Implications - It's been shown that cannabis consumption enhances sexual pleasure, and cannabis brands are taking advantage of that fact by creating products that are specifically marketed with that purpose in mind. These emerging products are able to cater to niche consumer interests, appealing to their preference for personalization. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
38,887 Total Clicks
Feb 17 - Oct 18
This Month and Warm
LifestyleHealth
Brands typically unrelated to print media turn to magazines
Implications - Brands associated with everything from digital media to car share services are making moves to enter the print media space via curated magazines. These magazines offer a tangible form of interaction with the content, ideas and business models associated with the brands in question, serving consumers and clients who prefer traditional and/or artistic means of engaging with brands. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
21,228 Total Clicks
Apr 18 - Oct 18
This Month and Warm
Art & DesignMarketingBusinessPrint
Soft chews adopt nutritious, health-enhancing ingredients
Implications - Brands are offering edible self-care products in chewable form, with products that range from performance-enhancement to those that claim to enhance the appearance and strength of skin. This simple form of ingesting nutritious ingredients provides a taste and experience-led motivation for health-minded consumers to purchase. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
28,088 Total Clicks
Sep 16 - Sep 18
This Month and Mild
LifestyleHealth