Ideas
Explore the world's #1 largest database of ideas and innovations, with 422,480 inspiring examples.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,042 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,042 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 296,044 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,135 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 422,480 cutting edge ideas.

Curation

Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
Related Megatrends:
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Eco Subscription
Sustainable F&B subscriptions are making eco-friendly consumption simpler
Trend - As consumers look for ways they can live more sustainably, they're turning to brands that curate eco-friendly subscription boxes for food and beverages. Products in this space include everything from sustainable meal kits to wines.

Insight - Sustainability is an increasingly important purchase motivator for consumers, particularly as the impact of climate change becomes more apparent to the average person. This developing sense of urgency is making consumers change some aspects of their lifestyles to prioritize sustainability--and they're turning to brands that help make this process simpler.
Workshop Question - How could your brand make sustainable consumption easier for its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.

Insight - For consumers, the benefit of subscription services is in their convenience. This is especially true for people who deal with barriers to shopping in-person regularly--whether those are working and childcare, a disability, reduced mobility from age, or a lack of affordable options. Businesses that prioritize the specific needs of underserved demographics will appeal to consumers who appreciate (or need) more personalized services.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Advanced Baking
Baking kits are being offered with more upscale designs and ingredients
Trend - Elevated baking kits are giving consumers the opportunity to make the more sophisticated baked goods they see in stores or on social media, at home. The advanced flavors and designs of these kits make them suitable for everything from hosting to shared experiences with family.

Insight - During pandemic-related lockdowns and restrictions, it became the norm for consumers to experiment with different activities at home--with cooking and baking being especially impactful hobbies that people took on. For some consumers, these time-passers (or coping mechanisms) turned into passions worth exploring--and brands that make these hobbies more convenient for consumers to partake in are still highly appealing.
Workshop Question - Which changing consumer behaviors or lifestyles could your brand better appeal to?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.

Insight - As consumers become more conscious about the various social, environmental and political issues happening both locally and globally, they're also increasingly choosing to align with brands that are trying to reduce their impact, or make positive changes. This is particularly true of Millennials and Gen Z, who are more likely to shop and live in a way that aligns with their value systems.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gen Z Neobanking
Fintech responds to new financial needs with neobanking solutions
Trend - As Gen Z seeks financial independence, fintech companies are creating new banking-alternative solutions to meet the young generation's tech-based needs. The neobanking platforms are app-based and allow users greater access to their financial services with fewer limitations.

Insight - Traditional banking services no longer resonate as strongly for the younger generations as they once did with Millennials, Gen X, and Baby Boomers. Known as the tech natives, Gen Z consumers have grown up with instant access to information and seek the same level of convenience to manage their finances. Therefore, neobanks are creating intuitive apps for instantaneous banking experiences in response to Gen Z habits.
Workshop Question - How can your company cater to the new generation of consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Premium Kit
Premium meats are offered in at-home meal kits
Trend - Premium meats are typically offered in delis and restaurants, but brands are now curating specialty at-home kits that are based around high-end meats. Everything from sushi to Korean BBQ meats are now offered in these premium kits.

Insight - With the diverse range of cuisines that North American consumers now have available to them, high-quality ingredients are no longer something they want to sacrifice in the name of convenience. Now, consumers expect that high-quality foods are offered to them in formats that also prioritize their time.
Workshop Question - How could your brand prioritize luxury and convenience simultaneously?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bottled Margarita
Pre-made bottled margaritas promise the quality of freshly made cocktails
Trend - Margaritas are particularly popular cocktails in the summer months thanks to their fresh lime flavors. In order to cater to the demand for ready-to-drink cocktails, brands are bottling high-quality margaritas to make the beverage more accessible for those who don't want to make it at home.

Insight - While drinking alcohol outdoors has always been a popular summer pastime, it was made even more popular when pandemic restrictions limited where consumers around the world could socialize. This has fueled demand for ready-made beverages that replicate the quality of beverages made in restaurants and bars.
Workshop Question - How is your brand catering to pandemic-influenced consumer behaviors that have extended beyond the pandemic?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Demystified Pregnancy
Brands are dispelling pregnancy myths with new products and services
Trend - Companies across various industries are establishing new services and creating products that cater to women's changing needs throughout their pregnancies. These efforts shed light on women's true experiences and provide them with the support they require while they're expecting.

Insight - Expecting mothers in North America have more access to support systems and information than previous generations due to the Internet's widespread reach. To counter a long history of pregnancy being stigmatized or affecting women's wellness and careers, pregnant women now expect brands to offer specialized products and services that enrich their journey leading up to motherhood.
Workshop Question - How can your company innovate its services and products to better serve the educated consumer?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Breakfast Kits
Food brands are offering curated breakfast kits
Trend - Meal kits have become increasingly popular, especially over the pandemic, and brands in the food industry are now curating breakfast meal kits that are curated for either their convenience, or for special occasions.

Insight - The process of making food for family or special events can be costly and time-consuming, and consumers often seek out convenience-based solutions in this space as a result. Brands that are able to help cut down time spent on essential routines are increasingly appealing to busy consumers.
Workshop Question - How is your brand prioritizing customers' convenience?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microgreen Menu
Restaurants curate meals that feature microgreens
Trend - Microgreens have become more popular, with many consumers now growing them at home. In response to this popularity boost, restaurant brands are curating menu items that feature microgreens for a nutritious boost.

Insight - Consumers now have a greater understanding of the ingredients that go into their food, as well as what they need in order to enhance their health. As more consumers prioritize nutrition over dieting, food brands are responding by highlighting key ingredients.
Workshop Question - How is your brand catering to consumers' enhanced knowledge in its industry?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends