Curation

Trend - Brands are making portable espresso makers designed for camping and travel applications. These are durable with long-lasting batteries, often including secondary features such as lights or app connectivity. Portable espresso makers target the traveling on-the-go or outdoorsy adult demographic.

Insight - Many adults today live with busy schedules and only a select amount of free time. As a result, these consumers look to save time and effort in their day wherever possible. For some, this means meal planning and scheduling, while others turn to smart apps and digital solutions to save time and money. Appliance brands and startups are appealing to these consumers, often through crowdfunding, by launching a compact espresso makers designed for portability and reliability,

Trend - Brands across the personal care industry are creating both edible and applied supplements with Nicotinamide Adenine Dinucleotide (NAD) or Nicotinamide Riboside (NR), which is a precursor to the coenzyme. These chemicals fight cellular decline, promote cell health, and increase metabolism.

Insight - In the health and beauty industry, anti-aging claims and metabolism-boosting claims appear on everything from daily supplements to haircare products. However, with so many products claiming these benefits, it is difficult for consumers to find those that definitively offer these benefits. As a result, many brands across the beauty and personal care industries are turning to chemistry to show that the chemicals in their products are backed by science and demonstrably effective.

Trend - Hardware brands in the audio industry are releasing convenient, modern devices designed to reinvigorate retro forms of media. These devices add modern features to CD players, cassette tape players, or record players, removing much of the hassle from listening to these forms of media.

Insight - While many consumers in the modern era turn to subscription-based streaming services for all of their music needs, audiophiles and collectors still amass large collections of physical media. These consumers gravitate toward physical media whether for novelty or quality. However, many do not use their collections due to the hassle associated with outdated media players, such as requiring direct power and wired speakers. Brands are releasing convenient devices to target these consumers.

Trend - Outdoor gadget brands are integrating mosquito-repelling features into less traditional devices. These multifunctional devices, such as lights, speakers, or air purifiers, repel unwanted insects from camping areas, ensuring consumers can enjoy their outdoor activities uninhibited.

Insight - Consumers who spend a lot of time outside, such as those who frequently enjoy camping, barbecues, or even simply spending time on their patio, know the struggles associated with unwanted insects, such as mosquitos or bees. However, many of these consumers are not willing to invest in a device specifically to repel the insects, as this may not fit in their budgets. In response to this, brands are integrating mosquito-repelling technologies into outdoor gadgets that would be purchased regardless.

Trend - Hardware manufacturers are creating laptops with two built-in screens. The added screen enhances productivity when needed, which is valuable for remote or hybrid workers. The second built-in screen also subverts the need for additional displays or accessories, adding convenience and portability.

Insight - Remote and hybrid workers often turn to laptops as their primary devices. Often for simplicity and portability, such as the ability to work in coffee shops, laptops are preferred over desktops for these workers, despite the relative loss to productivity. Brands are now aiming to blend the productivity of desktops with the portability and convenience of laptops in order to better market to these consumers, leading to the creation of laptops with built-in secondary displays.

Trend - As GLP-1 weight management drugs gain popularity, food companies are responding by adjusting the ingredients and portions in their products. Particularly in the CPG market, retailers are offering smaller products richer in proteins and fibers, as there are more in-line with consumer needs.

Insight - GLP-1 weight management drugs in North America are causing dramatic shifts in the food and beverage industry. As the percentage of adults using these drugs continues to rise, consumers across North America are adjusting their consumption habits in turn. These consumers are becoming less likely to purchase unhealthy dessert foods, and are becoming more drawn to smaller meals with densely packed nutrients. As a result, CPG brands and restaurants are adjusting recipes to appeal to these consumers.

Trend - Child-centric and medical-grade personal care brands are launching foam toothpastes. Available with and without flavors, these toothpastes are less abrasive, which is more comfortable for many children with sensory-related challenges, while not having to sacrifice any cleaning effectiveness.

Insight - Parents raising children with conditions that require extra care, whether physical, mental, or otherwise, quickly learn how difficult it is to find the proper product for their children's needs. These parents are used to shopping online, whether from large marketplaces or individual brands, as many big box stores do not carry special needs items, such as special diet foods or clothes without certain fabrics or dyes. Brands knowledgable of this space are launching sensory toothpastes for kids.

Trend - Animal protein brands with CPGs are more heavily emphasizing ethical farming practices on product packaging. In addition to organic or cruelty-free labels, the ethically sourced label denotes a higher level of care given to the farmed animals, ensuring consumers of the brand's priorities and values.

Insight - When buying animal products consumers are increasingly considering factors related to health and morality, in addition to price. These consumers are more likely to purchase organic or 'clean' meats when all else is equal, showing the efficacy of these labels. This is due to consumers becoming aware of the living conditions of livestock and the health effects of processed or overly-treated meats. In order to better connect with these consumers, brands are showcasing ethical farming practices.

Trend - Home electronics manufacturers are creating speakers with colored lighting effects. These lighting effects are designed to replicate times of day, such as bright orange colors in the morning, or soft gray colors at night, which is shown to improve sleep quality, morning comfort, and happiness.

Insight - Many consumers fall into repetitive habits in their daily lives, with not every habit being beneficial to ones health. Long work hours make it difficult for individuals to find time for social lives while still maintaining healthy sleep habits, causing insomnia or seasonal depression. These consumers are willing to invest in natural products that make sleeping easier, leading to brands releasing speakers with ambient lighting effects designed to replicate the sun and restore circadian rhythm.

Trend - Computer peripheral brands are launching new products with ortholinear key layouts. As opposed to traditional QWERTY keyboards with angled key layouts, ortholinear keyboards have an even grid-like key pattern. These keyboards appeal to those looking for a more ergonomic typing experience.

Insight - Nearly every adult, and most teens, interact with a computer on a daily basis in the modern world, whether for work, school, or entertainment. The frequency that consumers interface with computers leads to users developing strong preferences for devices, whether it be specific keyboard layouts, monitor sizes, or other peripherals. In order to meet the needs of consumers with more unique preferences, brands are investing in developing premium peripherals for more popular niches.