Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
Related Megatrends:
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Newly Added
Category List
Full Index


Iced coffee continues to ascend to gourmet status through a focus on texture
Implications - The rise of coffee culture has mimicked that of wine or craft beer, and so a natural next step in coffee's ascent to gourmet status is a focus on texture. Experimenting with the texture of iced coffee provides a multisensory experience that speaks to the experience-obsessed modern foodie. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
24,105 Total Clicks
Apr 16 - Jul 17
This Week and Mild
LifestyleDrinking
Parents favor adaptable furniture that grows with their kids
Implications - Modular furnishings have become a favorite as homes get smaller and the need for customization gains prominence. When it comes to raising kids in these homes, savvy parents are opting for pieces that accommodate the different stages of childhood. Designs that adapt to user’s changing needs are seen as investments that will last and grow with the family, indicating a desire for smarter purchases. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
237,565 Total Clicks
Oct 15 - Jul 17
This Month and Warm
Powdered wheatgrass is seen added to a variety of portable formats
Implications - An asset for those with limited access to fresh produce, wheatgrass in powder form can now be found in a variety of greens supplements and on-the-go products that make the superfood all the more accessible. This progression speaks to consumers still learning about the health and wellness movement and their predisposition toward products that allow for a slow integration of such superfoods into their regular diet. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,199 Total Clicks
Apr 16 - Jul 17
This Month and Average
MarketingLifestyleFoodHealthDrinking
Fitness trends are nichefying to offer variety to aspirational consumers
Implications - Looking to ease their way into the fitness craze, many consumers are looking for more accessible workout classes that promise physical benefits with a side of fun. Through niche exercises that are more interest-based, consumers -- from those that would never dream of entering a gym to those who find regular fitness classes too repetitive -- are finding a happy medium that suits their particular lifestyle and interests. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
120,504 Total Clicks
Apr 16 - Jul 17
This Month and Average
BusinessLifestyleHealthNew Ventures
The 6 Patterns of Opportunity & Top 18 Megatrends
Cafes and hotels cater to the modern consumer’s realistic lifestyle habits
Implications - Productivity guilt is slowly giving way to more intuitive relaxation methods that offer the freedom for consumers to be themselves and feel at home. With free time becoming an increasingly precious commodity and personal wellness gaining precedence in consumers' minds, modern consumers are faced with the consistent struggle of trying to make time to do what they love best – lounging. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
82,026 Total Clicks
Oct 16 - Jul 17
This Month and V. Hot
BusinessLifestyleNew Ventures
Consumers buy less, but more intelligently to reduce consumption
Implications - Tying into the desire to consume consciously, consumers are beginning to buy less, but better. Consumption is more about quality than quantity by way of apps and services that curate only the best and most necessary offerings. This small tweak to consumption is an incremental, easy-to-implement way for consumers to make a global difference. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
108,510 Total Clicks
Apr 15 - Jul 17
This Month and Warm
BusinessSocial Good
The kit model is applied to those looking to start their own business
Implications - In the digital age, turning great ideas into profitable businesses is much easier than ever before; however, this accessibility of resources is moving beyond digital means through subscription boxes and programs. These kits provide step-by-step instructions for hopeful entrepreneurs, with tangible items to aid in the entrepreneurial process. This speaks to the democratization of resources. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,832 Total Clicks
Feb 17 - Jul 17
This Month and Warm
Business
Trend Hunter Services
Meyer lemon emerges dominant as a gourmet citrus flavor
Implications - Revered for their sweetness, versatility and the more complex fragrance experience of its rind that borders on that of a herb or spice, Meyer lemons are emerging as a favorite ingredient, even in raw form. This shift highlights the continued emphasis placed on seasonal ingredients that boast expanded functionality and which speak to more complex consumer palates. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,034 Total Clicks
Jan 16 - Jul 17
This Month and Mild
LifestyleFoodHealthDrinking
The fine Italian cheese becomes a ubiquitous menu staple
Implications - Noted for its culinary versatility, its simple three-ingredient recipe and the fact that it is produced by hand, burrata has quickly become a staple in gourmet cooking and beyond, appearing in all manner of menu items. This shift highlights the cultural currency of incorporating of-the-moment ingredients into familiar dishes in order to satiate the curiosity of the modern foodie. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
9,895 Total Clicks
Feb 17 - Jul 17
This Month and Mild
LifestyleFood
Italian ingredients are given fresh energy through innovative formatting
Implications - Reformatting classic ingredients to appeal to a more modern landscape, traditional Italian food is being completely restyled in excitingly surprising ways. It can be tough to stay competitive in the minds of foodies while staying true to traditional roots and flavors. However, through taking familiar ingredients and presenting them as interactive elements to a dish or offering customization through modern technology, Italian food is seeing a revolution from comfort to excitement, much to the delight of flavor-seekers. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
86,628 Total Clicks
May 16 - Jun 17
This Month and Average