Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
Related Megatrends:
Instant Entrepreneurship
New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Newly Added
Category List
Full Index


CBD-based products take on branding similar to vitamins and supplements
Implications - Products that include the cannabis compound CBD are now being packaged and marketed in forms similar to those of the contemporary vitamin and supplement industry. This shift in representation is allowed as more consumers perceive cannabis consumption as medically beneficial, and its familiar and health-oriented branding is able to enhance trust in its efficacy and quality.

Homework Question - Which adjacent industry or business could your brand look to for inspiration on branding and/or marketing? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
11,256 Total Clicks
Nov 18 - Dec 18
New and Warm
MarketingLifestyleFoodHealth
Augmented reality is incorporated into travel-related apps to enhance experience
Implications - The incorporation of augmented reality into travel-based apps is enhancing travelers' experiences in everything from airport navigation to city exploration. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value.

Homework Question - Conceptualize how your brand could incorporate AR into its product, service or purchase journey. [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,016 Total Clicks
May 17 - Dec 18
Recent and Warm
Tech
Cosmetic products are frequently based in shea butter
Implications - Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. This shift comes as consumers increasingly seek and expect multiple benefits from the products they purchase – in this case being able to both enhance consumers' beauty and the health of their skin.

Homework Question - Consider an additional added benefit that your brand could add to one of its products/services. [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,748 Total Clicks
Oct 17 - Dec 18
This Week and Mild
FashionCosmetics
The ritual of fasting is enhanced via products and kits that ensure health
Implications - The process of fasting, whether done for religious purposes or as a "biohacking" tool, is now aided with specialty kits, apps, and food items that aim to ensure consumers' health while taking part in this ritual. These products cater to a highly specific consumer need and as a result, appeal to consumers for their personalized nature.

Homework Question - How could your brand personalize a product/service to cater to various consumer rituals? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
36,815 Total Clicks
Aug 16 - Dec 18
This Week and Mild
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands create cosmetic products specific to post-workout upkeep
Implications - Brands in the cosmetic industry are now prioritizing a specific but common ritual – post-workout care. By offering shower and skincare products that purport benefits like muscle relaxation or electrolyte replenishment, these brands are able to enhance the personalized nature of their products, while still appealing to a broad range of consumers.

Homework Question - Consider an added element to your product/service that would enhance the perception of it being personalized. [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
27,723 Total Clicks
May 17 - Dec 18
This Month and Mild
FashionLifestyleHealthCosmetics
Single-serve, limited-prep products market to vegan consumers
Implications - The vegan industry is now focusing its efforts on portion-control, which it previously left untouched due to the inherently healthy associations that vegan food products already had from the average consumer's perspective. The shift to single-serve, no-prep products allows for vegan brands to market their products as both health and convenience-minded, as veganism was once perceived as being more time-consuming for consumers for all its preparations and restrictions.

Homework Question - How could your brand re-market its product to prioritize accessibility and convenience? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
33,585 Total Clicks
May 18 - Dec 18
This Month and Warm
LifestyleFood
Restaurants and eateries adopt minimalist interiors
Implications - Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. Such spaces enhance the perception of luxury or exclusivity, while allowing consumers to focus on their experience eating rather than the distractions around them.

Homework Question - How could your brand adopt minimalist design to enhance its product experience? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,670 Total Clicks
Aug 17 - Dec 18
This Month and Average
Art & DesignLifestyle
Trend Hunter Services
Pop-up experiences are now including grooming activations
Implications - Pop-up spaces related to grooming are increasingly popular, showing that it's not just clothing or food retailers that are able to effectively market via activations. Consumers' willingness to make semi-permanent cosmetic purchases via temporary retail experiences reveals their continued prioritization of experience in their shopping journey.

Homework Question - Conceptualize a new pop-up space for your brand's product/service. [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
87,791 Total Clicks
Mar 18 - Dec 18
This Month and Warm
BusinessRetail
Online video streaming platforms for specific interests pop-up
Implications - The concept of online streaming has long been about making available as much video content as possible, but now brands are creating streaming platforms that are highly specific and curated in the interests they target. This shift comes as consumers increasingly seek personalization in their purchase decisions, with the expectation that brands cater to their niche preferences.

Homework Question - How could your brand create an ultra-curated or personalized offering? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
5,205 Total Clicks
Aug 18 - Nov 18
This Month and Untested
Art & DesignBusiness
Brands offer kits to curate the process cannabis consumption
Implications - The curation of cannabis kits is allowing individuals to consume marijuana, either medically or recreationally, in a way that's portable and/or efficiently organized. These products allow consumers an enhanced experience in the process of cannabis consumption, while being diverse enough in format that brands are able to curate a variety of products.

Homework Question - Conceptualize what a kit that curates your brand's products/services would look like. [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
50,265 Total Clicks
Aug 17 - Nov 18
This Month and Warm
Art & DesignLifestyleHealth