Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
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New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Beauty elixirs are marketed as products to integrate into daily beverages
Implications - Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
21,502 Total Clicks
Dec 16 - Sep 17
New and Mild
FashionLifestyleDrinkingCosmetics
Vending machines are offering fresh meats to consumers
Vending machines are beginning to stray from the common practice of offering non-perishable food items to now include products like fresh meat. As consumers increasingly value accessibility and convenience, this emerging shift reveals the creative ways in which brands are seeking to accommodate these values. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,808 Total Clicks
Mar 16 - Sep 17
This Week and Mild
TechLifestyleFood
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
45,952 Total Clicks
Mar 16 - Sep 17
This Month and Mild
Male beauty products offer multiple functions in one item
The cosmetic items targeted towards men are increasingly offering multiple functions in one simple product. This shift comes as brands recognize men's desire for cosmetic items, but their simultaneous desire to ensure their self-care routines remain short and simple. The multiple functionalities of these cosmetic items speaks to the need for brands to combine traditional practices with changing modern lifestyles, in order to properly transition into the promotion of more inclusive consumption habits. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,013 Total Clicks
Mar 16 - Sep 17
This Month and Average
FashionBusinessCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,403 Total Clicks
Jan 17 - Sep 17
This Month and Warm
Airplane storage space is maximized via intentional design
As airlines look to fit more people into planes while maintaining the same level of comfort for passengers, they are turning to new storage solutions in order to mitigate some of the consequences associated with overcrowding. Whether storage is fit into seats or planes have overhanging service carts, these revamped spaces ensure there is room for passengers and their belongings. This shift comes as a result of the the travel industry's desire to cut costs, yet maximize experience. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
56,392 Total Clicks
Mar 16 - Aug 17
This Month and Warm
Art & DesignBusiness
Travel brands employ the psychological impacts of design
Brands are accommodating growing populations with reinvented designs that maximize space in travel-related services. Reformatting seating through design features like staggering and "standing seats" offers the illusion of enhanced space, while seating more people in the same capacity. This mutually beneficial reframing speaks to the impact of design, as it goes further than physically impacting space by psychologically impacting those within it. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
99,934 Total Clicks
Sep 16 - Aug 17
This Month and Warm
Art & DesignBusiness
Trend Hunter Services
Meal kits are being enhanced to offer more artisanal and sophisticated experiences
Though the concept of meal kits is not new, they are now being offered in elevated formats that focus on quality and aesthetics – a shift that can be observed in tandem with the rise of both DIY culture and aesthetics-based social content. From a brand perspective, these enhanced meal kits transform a traditionally "lowbrow" item into the opposite, and this shifted perspective works to better engage consumers. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
35,786 Total Clicks
May 16 - Aug 17
This Month and Average
Human emotion becomes the forefront of technological interactivity
Implications - As consumers have increasingly come to expect hyper-personalized products and services, the tech industry is integrating mood-sensing as an integral part of product interface. This new direction serves to create a much more intuitive and curated experience for consumers who are constantly inundated with choice. As consumption options become limitless and technology grows ever more complex, products that streamline engagement through personable interaction are becoming integral to the modern consumer. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
68,018 Total Clicks
Oct 16 - Aug 17
This Month and Warm
TechLifestyleGadgetsLife
Brands open mega flagship stores to entice consumers to stay longer
Implications - As emerging trends in ecommerce have major impacts on brick and mortar retail spaces, retail brands are launching massive flagship stores in order to reposition themselves and create spaces for consumers to spend more time in. Creating a carefully curated environment that is engaging and awe-inspiring, physical retail is moving away from a purely transactional function towards a more inviting strategy that encourages shoppers to hang out and explore. This shift in consumer experience is especially targeted towards younger demographics who respond to more immersive engagement. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
127,586 Total Clicks
Mar 17 - Aug 17
This Month and Hot
BusinessNew VenturesRetail