Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
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New services make it easier than ever to conceptualize, fund, launch and companies.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
23,723 Total Clicks
Jun 15 - Jun 18
This Week and Untested
Snack brands offer "chips" that come in the form of various crispy meats
Implications - Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,512 Total Clicks
Mar 17 - Jun 18
This Week and Warm
LifestyleFood
Food subscription services focus on children and infants
Implications - Subscription services based on offering children and infants their meals and snacks for the day are increasingly common. This shift comes as Millennial parents seek to balance work, families, and personal lives – offering them a way to simplify and streamline at least one important aspect of their daily routine. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,763 Total Clicks
Apr 17 - Jun 18
This Week and Average
BusinessLifestyleFoodHealth
Apps that reduce and ease daily commutes are increasingly popular
Implications - With human populations in urban areas constantly on the rise, brands are releasing apps that reduce the time and enhance the ease of a banal but common aspect of city-living – commuting. By giving commuters optimized routes and enhanced navigation tools, the rise of such apps indicates a desire for streamlined lifestyle habits for busy professionals. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,543 Total Clicks
Feb 18 - Jun 18
This Week and Untested
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Minimalism in offices takes hold as a means to enhance atmosphere
Implications - Many modern office spaces are adapting to the principles of minimalism in design, with limited statement pieces and uncluttered workspaces now becoming the norm. More than offering a contemporary space to work in, this shift indicates a desire to use design to create an environment that is more conducive to streamlined, productive work habits. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
85,334 Total Clicks
Jul 17 - Jun 18
This Week and Warm
Art & Design
Desserts that are traditionally sweet are transformed with savory ingredients
Implications - Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,087 Total Clicks
Apr 17 - Jun 18
This Week and Mild
LifestyleFood
Hummus is now being consumed as a dessert
Implications - Varying hummus recipes are quite common, and brands are taking advantage of that fact by transforming the normally savory recipes into confectionary items. This shift caters to foodie consumers who enjoy experimenting with flavors, while having a strong enough link to a popular and familiar food product that they simultaneously cater to more general demographics. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,106 Total Clicks
Feb 17 - Jun 18
This Week and Average
LifestyleFood
Trend Hunter Services
Mobile health initiatives take on mindfulness and fitness programs
Implications - Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,852 Total Clicks
Jan 17 - Jun 18
This Month and Warm
MarketingBusinessLifestyleHealth
Traditionally large desserts are transformed into bite-sized portions
Implications - Brands that specialize in desserts are paring down dishes that have traditionally been offered in larger formats, so that they can be consumed in one bite. These smaller items cater to the rise of food-portioning among health or weight-conscious consumers, allowing them to indulge in a way that doesn't counteract the effort they put into their diets or nutrition plans. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
12,705 Total Clicks
Oct 17 - Jun 18
This Month and Average
LifestyleFood
Services aim to help new moms be more efficient with their day-to-day
Implications - Subscriptions and platforms are aiming to offer moms, or parents in general, easily accessible options to meet their shopping needs and alleviate the need to spend copious amounts of time shopping. Such services showcase the demand for convenience from time-strapped consumers, and how brands are adapting to meet the needs of more niche markets. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
25,918 Total Clicks
Mar 18 - Jun 18
This Month and Warm
Lifestyle