Curation
Not what is needed, but what is most targeted to a specific type of person. Consumers are sick of doing the guesswork, and are willing to provide enough information to be told exactly what they should buy.
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Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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The flatpack boom expands into travel-friendly products
Implications - Micro-living has seen the rise of flatpack furniture, and now flatpack items are being produced for the nomadic or on-the-go lifestyles that consumers are increasingly living. This shift sees the flatpack trend go from a product of necessity, to one of convenience – ensuring its reach to a wider range of consumers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
182,086 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & Design
Cafes market themselves as having one prominent specialty
Implications - Where once cafes known for specializing in certain foods gained awareness through word of mouth, they are now pronouncing their specialties and designing entire business models around them. This shift is a result of changing consumer behavior, where brand awareness is more likely to spread via social media platforms–resulting in a need for businesses to create a unique point of distinction to enhance engagement. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
46,412 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & DesignMarketingLifestyleFood
Runway shows magnify their focus on gender inclusion
Implications - Though the fashion world has been inclusive in its ability to allow people of all genders to express themselves, inclusive representation of varying genders within the industry has remained limited. This fact is beginning to shift, as brands feature gender fluid clothing on their runways, as well as people that identify with a myriad of genders. The bottom-up approach to challenging societal norms by activists in these communities has taken hold, and in the case of the fashion industry–long-marginalized groups are slowly beginning to set the standards, rather than having brands decide what those standards should be. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
145,252 Total Clicks
Feb 16 - Feb 18
This Week and Warm
Fashion
Dads seek to maintain their individuality with unique, personalized goods
Implications - While parenthood often requires a sacrifice of a certain type of lifestyle, modern parents are pushing towards instilling a greater balance, where DIY projects and personalized products help maintain a sense of individuality. From customized grooming kits to eccentric outfit designs, these examples highlight the growing need for parents to preserve their own lifestyle and habits amid caring for their own kids. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
120,274 Total Clicks
Jan 16 - Feb 18
This Month and Warm
MarketingLifestyleLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands use customer genetics to personalize and market their products
Implications - Brands' adoption of gene analysis is taking personalization to the next level, while functioning as a clear point of distinction for those who offer it. By creating products that have more evidentiary backing, these brands are able to cater to customers' specific needs within their area of expertise, rather than the customers' stated needs–a fact which functions as a key marketing tool for the products themselves. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
68,048 Total Clicks
Nov 16 - Feb 18
This Month and Average
MarketingBusinessLifestyle
Brands turn to vending machines as marketing tools
Implications - Brands are increasingly using vending machines as means to market their products for their accessible format, and for the novelty factor they embody. This form of immersive marketing is less disruptive than its pop-up counterpart, and allows consumers to view or experience the items at hand without the pressure of being "sold" a product or idea. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
42,407 Total Clicks
Jun 16 - Feb 18
This Month and Hot
MarketingBusiness
Nightclubs and bars streamline processes with the help of tech
Implications - Nightclub and bar experiences are aiming to attract convenience and novelty-minded consumers by incorporating app and tech-based processes and payment options into their offerings. These traditional spaces are shifting gears in order to better accommodate Millennials' decreased desire to spend money on a night out, and are doing so by including the streamlined tech services that this generation has grown so accustomed to outside of this industry. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
49,777 Total Clicks
Dec 16 - Jan 18
This Month and Average
TechLifestyleDrinking
Trend Hunter Services
Desk products include discreet storage space to maintain minimalist home designs
Implications - Discreet storage space within commonly used desktop items serve to streamline users' homes in a way that accommodates both design and functionality. With increasingly compact living environments coupling with the Millennial preference for minimalist living, these products allow for the curation of necessary items in a way that is non-disruptive to targeted consumers' lifestyles. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
105,709 Total Clicks
Nov 17 - Jan 18
This Month and Warm
Art & Design
Home furnishing collections are being designed specifically for small spaces
Implications - Home furnishing brands are releasing collections that were made to suit the compact living spaces that many consumers, particularly Millennials, are now turning to. These furnishings are streamlined in function and small in design, allowing these brands to position themselves as go-to's for consumers, and providing an alternative for consumers who have been forced to hunt for items that meet their needs across different brands. These space-saving solutions come as urbanization and the cost-effectiveness of tiny living rises in prominence globally. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
82,006 Total Clicks
Jan 17 - Jan 18
This Month and Warm
Art & Design
Brands curate easily portable self-care products in kit form
Implications - On-the-go self care products include everything from detox grooming to medical marijuana kits. This shift comes as consumers require flexibility in the products they are able to use throughout the day – with the balance of work schedules and self-curated health and wellness-related lifestyles being of increasing importance to North American consumers. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
50,461 Total Clicks
Aug 17 - Jan 18
This Month and Warm
Art & DesignBusiness