Category
Lifestyle
Assisted Choices
Trend cluster
Category
Soft
Breakfast
Brands are releasing nutrient-rich breakfast bars designed for young children.
4.5
Trend score
Trend
What is the Soft Breakfast trend?
Soft Breakfast: CPG brands are releasing flavored breakfast bars designed for children. These breakfast bars are made soft and easy-to-chew, while also being rich in nutrients. These are designed to replace occasional breakfasts for children during busy days.
Insight
The consumer insight behind the Soft Breakfast trend
Parents with busy schedules may not always have time to prepare full balanced breakfasts for their children. However, most parents do not want to give their kids non-nutritious breakfasts, such as fast-food meals or microwave meals, when busy. As a result, these parents seek out solutions that are quick and easy to serve, but do not compromise on health or nutritional value. Brands are responding to these pressures with convenient breakfast bars designed specifically for younger children.
Trend themes
Themes within the Soft Breakfast trend
Three behaviours holding the trend together01
Child-Focused Nutrition
Brands increasingly design nutrient-rich snacks and breakfast options to cater specifically to children's health needs, embedding vitamins and organic ingredients.
02
Convenient Breakfast Solutions
Innovative on-the-go breakfast formats like soft-baked bars and puffs offer quick and nutritious solutions for busy families, streamlining morning routines.
03
Flavorful Health Food
Combining appealing flavors with healthy ingredients, these products ensure kids enjoy nutritious meals without compromising on taste, facilitating healthier eating habits.
Industry implications
What the Soft Breakfast trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods (CPG)
The CPG industry sees substantial growth with new, convenient breakfast options designed to meet the evolving nutritional needs and time constraints of modern families.
For
Health And Wellness
Health and wellness industries capitalize on the demand for nutrient-rich, child-friendly snack options that cater to specific dietary requirements and support overall wellness.
For
Childcare Products
The childcare products sector adapts by integrating wholesome, easy-to-serve meal options, ensuring both nutritional value and convenience for parents and young children.
Workshop question
How can we create convenient and nutritious solutions to support busy parents and their children's dietary needs?
Trend signals
Trend signals for Soft Breakfast
Trend score 4.5 out of 10, from popularity 57%, activity 48%, freshness 31%.
Popularity57%
Activity48%
Freshness31%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Soft Breakfast trend
4 featured examples from Jan 13, 2023 to Nov 19, 2024CategoryLifestyle
Kid-Friendly Soft-Baked Bars
Kind Snacks Has Added a New Kind Kids Range in Two Tasty Flavors
The health food industry is continuously evolving with innovations that cater to specific dietary needs and preferences, especially for children.
CategoryLifestyle
Convenient Kids Breakfast Items
Kodiak Cakes Launches a Broad Range of New Breakfast Products
The expansion of Kodiak Cubs Adventure Flapjacks and Flapjack Puffs creates a disruptive innovation opportunity for the frozen snack industry to develop innovative products that c…
CategoryLifestyle
Gourmet Organic Breakfast Bars
Little Gourmet Released a Set of Child-Friendly Breakfast Bars
The health food industry is expanding to include more options for young children, particularly through nutrient-packed snack bars.
CategoryLifestyle
Chocolaty Banana Breakfast Bars
The Lenny & Larry Complete Kickstar Bar Launched in a New Flavor
Incorporating functional ingredients and new flavors in breakfast bars can help stand out in the competitive food and beverage industry.
