Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

Social Good Consumer Insights

DEI Revamped
Employer inclusivity strategies must reach higher standards post-pandemic
Trend - As consumers continue re-prioritizing their lives post-pandemic, they crave a more clear sense of purpose in their work. One way to achieve this in the workplace is by offering a more comprehensive DEI strategy. Diversity, equity, and inclusion have become all the more important to consumers seeking ways to make the world a better place on a daily basis.

Insight - The past couple of years of the pandemic have also ushered in a political reckoning, where consumers are more reflective of their place in a society that is often unjust. This creates a sense of responsibility to try to positively impact society in as many ways as possible. Short of working in the actual social good space, integrating these beliefs into the workplace can be difficult; employers would do well to build DEI strategies that ensure the workplace remains inclusive and equitable, while also helping employees do right in their daily lives.
Workshop Question - What is your current DEI strategy, and how can it improve?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brand Activist
Influencers are replaced by representatives of social change in online campaigns
Trend - The pandemic ushered in varying degrees of change, including a political reckoning wherein the idea of activism became more mainstream and social media-friendly. Brands looking to participate in these conversations in a way that goes beyond lip service are doing so by replacing influencers with known activists.

Insight - Replacing influencers with activists is a way brands can use resources to shine a light on an issue of relevance to them and their customers. This humanizes the brand, and hypothetically, brings positive exposure to the cause in question. That said, today's consumer is much more discerning when it comes to corporate social responsibility. Though partnering with an activist is comparatively more socially conscious than partnering with an influencer, these partnerships will be best received if tangible results related to the cause are tracked and shared.
Workshop Question - What is a cause that is important to your brand, and how can you become more vocal and active about it?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Charitable NFTs
Brands are launching NFTs with profits being donated to non-profits
Trend - Blockchain-based non-fungible tokens (NFTs) have become a viral phenomenon since hitting the market and brands are now leveraging the digital tokens for social good. Brands in various spaces, ranging from alcohol to streetwear, are auctioning off NFTs and donating the profits to charities and non-profits.

Insight - After a year of financial and emotional hardship for many, consumers are more aware of the need for philanthropic initiatives that support their communities. People expect more responsibility, action, and accountability from brands and no longer accept lip service, requiring tangible actions and business initiatives. Brands that can demonstrate social responsibility by offering accessible ways for consumers to give to the causes they care about will win long-term consumer loyalty.
Workshop Question - What pathways to philanthropy can your brand provide to consumers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refugee Fintech
Refugees and NGOs are increasingly relying on fintech for money distribution
Trend - Fintech companies are working to build services and platforms that support the financial and access needs of refugees around the world. These products rely on blockchain technology and are catered to address various things, including anonymity, non-smartphone compatibility, and more.

Insight - Unlike regular consumers, displaced individuals are often facing specific access barriers, especially when it comes to necessities like finance, housing, and so on. Aware of the levels of convenience, adaptability, and efficiency that modern technology can offer, many are looking to tech services for solutions. When these needs are met, displaced communities feel better supported and integrated into their host country, while their chances for stabilization increase.
Workshop Question - How can your brand better support the unique needs of refugee communities?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modified Worship
Religious communities are adapting virtually & in-person to COVID restrictions
Trend - Religious services are being delivered both through online platforms, as well as in-person, physically distant events. This presents individuals with a choice for what is most comfortable and safe for them as they practice their fate.

Insight - When faced with difficult and devastating times, individuals often try to focus on experiences or objects in their routines that help them feel grounded. The closures of non-essential businesses and services, as well as the need for physical distancing, have caused some of these comfort-inducing experiences to be inaccessible. As a result, individuals are looking for close alternatives that are modified as per government-imposed safety measures.
Workshop Question - How can your brand comfort consumers during difficult times?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Therapy
Healthcare is being tailored to better serve non-binary, trans and queer consumers
Trend - LGBTQ+ consumers have been underserved by the traditional healthcare industry and as a result, designers and organizations are working to introduce training, products, and services that will center the needs of this community— in terms of gender dysphoria therapy, clinical consultations, and more.

Insight - Members of the LGBTQ+ community have needs and experiences that conventional clinicians have difficulty addressing. This has the potential of resulting in an uncomfortable environment where the patient does not receive the support they require. A demand is created for spaces that are better equipped and specialized to take care of and give aid to LGBTQ+ consumers in respectful and adequate ways. This, in turn, allows individuals to feel comfortable and better supported as they work through and resolve what is troubling them.
Workshop Question - How can your brand better support the LGBTQ+ community?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gender Wellness
Wellness and self-care initiatives for transgender people are on the rise
Trend - The wellness industry and its many facets are expanding to better accommodate the specific needs of trans people with specialty peer and professional support products and services. Individuals and brands alike are increasingly focusing on how they can better empower people within trans and non-binary communities.

Insight - Trans and non-binary folk have a range of both common and distinct life experiences, and many in these communities deal with marginalization, discrimination and violence. Prioritizing wellness for these communities can mean everything from advocating for their legal rights and physical safety to their personal wellbeing and mental health--both macro and micro solutions that trans people and their allies have been fighting for for decades in North America.
Workshop Question - How is your brand authentically showing itself to be an ally for trans people and other marginalized communities?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Unbiased Hair
Brands are supporting groups that are fighting against Black hair discrimination
Trend - Brands are supporting local Black-led organizations that are fighting against Afro hair discrimination that exists in workplaces and schools. This includes funding, workshops, and support to help put policies in place to end this form of racial discrimination.

Insight - Visible acts of racial injustice and police brutality have led to a global awakening to the experiences that the Black community has faced for centuries. This includes the systemic racial aggressions that exist in corporate workplaces and schools surrounding beauty and appearances. Local Black-led organizations and activists have been fighting these unfair standards for decades and the movement has also extended to corporations looking to change their discriminatory policies. These brands can no longer simply pay lip service as consumers demand action be taken against these forms of discrimination.
Workshop Question - How can your brand help address forms of racial discrimination both internally and systemically?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Female-Focused Recovery
Brands are supporting female economic recovery in light of COVID-19
Trend - The COVID-19 crisis has disproportionately affected women economically as many traditionally female-oriented jobs–like retail and childcare–were forced to close. To support this demographic, brands are launching funding, courses, and platforms to help women more easily re-enter the workforce.

Insight - Women, and in particular women of color, have been disproportionate discriminated in the workplace and unequal opportunities in the workplace. Now, women are also more likely to be responsible for child care duties as society continues to physical distance, limiting their scope of work. Informed consumers are increasingly dissatisfied with the failing systems that have long promoted gender inequalities and are pressuring brands and institutions to better support vulnerable people.
Workshop Question - How can your brand prioritize its diversity and inclusion efforts to support women and people of color?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mutual Aid Network
During the COVID-19, organizations are supporting & launching mutual aid
Trend - Emphasizing the growing food insecurity and the crisis of homelessness, not-for-profits are facilitating special tools that help bring the community together in sharing resources. Mutual aid networks throughout the world are rapidly increasing and these initiatives are often maintained exclusively by volunteers.

Insight - As the COVID-19 pandemic continues and many countries around the world are going into their second or third lockdown, individuals are recognizing that members of their community need support for survival. Aware of the financial toll of the virus outbreak, many are looking for ways to contribute and support those who cannot afford certain necessities like food or a home. Doing so through mutual aid enables action without the help of corporations, which many see as a hindrance to true community support due to big-brand skepticism.
Workshop Question - How can your organization bring people together?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends