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Diverse events offer support to LGBTQ+ communities
Implications - While consumers are most familiar with Pride parades, events that support LGBTQ+ serve a variety of purposes. From protests, to supporting those most on the sidelines, the LGBTQ+ community is increasingly accommodating intersectional activism into its different methods of advocacy. This increasingly nuanced approach indicates an improved understanding of the various social and political experiences underlying the motivations of different groups within the LGBTQ+ community. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
19,633 Total Clicks
Jun 16 - Aug 17
This Month and Mild
Art & DesignSocial Good
The growing number of single Millennial parents calls for assistance
Implications - Stereotypes of Millennial parents create a focus on influencer marketing and eco-friendliness, however, statistics show that American Millennial parents are often from low-income areas and had children out of wedlock. This creates a space for brands to not only create positive recognition by providing support, but to make better use of resources. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,537 Total Clicks
Sep 15 - Aug 17
This Month and Untested
Social GoodLife-Stages
Consumers buy less, but more intelligently to reduce consumption
Implications - Tying into the desire to consume consciously, consumers are beginning to buy less, but better. Consumption is more about quality than quantity by way of apps and services that curate only the best and most necessary offerings. This small tweak to consumption is an incremental, easy-to-implement way for consumers to make a global difference. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
110,256 Total Clicks
Apr 15 - Jul 17
This Quarter and Warm
BusinessEcoSocial Good
DTC retail brands strengthen the community element through social good
Implications - One of the benefits of the new DTC retail model -- brands that sell their products direct to the consumer as opposed to using a third-party retail site or space -- is that it highlights a sense of community, as well as authenticity. This is being highlighted through connection to social causes. The connection is a natural progression as entrepreneurial businesses inherently seem more trustworthy to consumers, making DTC involvement in social good seem less like a marketing ploy, and more like genuine activism. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
82,860 Total Clicks
Nov 16 - Jun 17
This Quarter and Warm
BusinessSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Gen Z wins fair representation by going behind the camera
Implications - The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
42,048 Total Clicks
Mar 16 - Jun 17
This Quarter and Untested
Halal and kosher cosmetic brands use organic ingredients to appease consumers
Implications - As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,393 Total Clicks
Jul 16 - May 17
This Year and Average
Brand activations promote inclusivity by decentralizing ableism in toys
Implications - Showcasing a number ways to decentralize ableist portrayals of everyday life, toy brands are promoting accessibility to help provide an expansive and more realistic portrayal of the varied nature of lived experience. This integration denotes another evolution in brand authenticity as consumers demand to see an expansion in the kinds of lived experiences represented in children's toys and beyond. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
120,532 Total Clicks
Oct 15 - Mar 17
This Year and Mild
MarketingSocial GoodBranding
Trend Hunter Services
Philanthropic construction adopts an accessible approach
Implications - As consumer demand for corporate social good increases with the rise of Millennial and Gen Z power, construction companies are leveraging their ingenuity to create much needed refuge in developing countries. Architectural projects in these zones demonstrate creativity and adaptability from companies that challenge themselves to build fast, safe and low-cost buildings that, in turn, go a long way towards bringing awareness as well as relief to communities globally. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
728,638 Total Clicks
Jul 15 - Feb 17
This Year and Hot
Public spaces prioritize inclusive well-being through increased accessibility
Implications - As inclusivity and social justice continue to dominate social consciousness, public accessibility increasingly involves more leisurely and interactive activities as communities take pride in taking care of and nurturing the differently abled. Making recreational pastimes more readily available takes priority, particularly as the mental health movement generates awareness to the direct link between happiness and personal well-being. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
65,087 Total Clicks
Jun 16 - Jan 17
This Year and Mild
Kid-focused fashion brands prioritize demographic neutrality and inclusion
Implications - Recognizing the need for more inclusive fashion pieces, kid-oriented brands are expanding their reach to include unisex options, clothing for those with physical disabilities and more, de-stigmatizing traditionally taboo topics. Inclusivity not only humanizes a brand, but shows corporate social responsibility for a youth demographic more concerned with empowerment and equality than any other. This transition in clothing and accessories reflects the consumer need to express one's cause in a visible way. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
391,746 Total Clicks
Jun 15 - Dec 16
This Year and Warm
FashionMarketingLifestyleSocial Good