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Packaged foods integrate social good by way of ingredients, not marketing
Implications - Consumers in the modern age are acutely aware of their impact on the world. In their active search for better methods of consumption, most options highlight charitable branding as a brand effort of corporate social responsibility. A new movement can be seen with food and beverage brands whose products are inherently impactful, highlighting authenticity and enabling an experience that doesn't just feel good for consumers, but makes them feel good about themselves. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,440 Total Clicks
Mar 17 - Nov 17
This Week and Warm
LifestyleSocial Good
Charities streamline the donation process to enhance incentives to donate
Implications - Charitable donations are becoming increasingly efficient with brands and non-profits creating streamlined, contactless payment systems to simplify donating processes. This serves to give consumers more incentive to stop and learn about the charity in question, while also offering accessibility in terms of the physical process of donating. This shift caters to the convenience required for brands to remain relevant in consumers' fast-paced lifestyles, while giving consumers a more visceral understanding of where their charitable donations are going. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
73,208 Total Clicks
Jan 15 - Nov 17
This Month and Average
TechSocial Good
Clothing brands expand lines to accommodate people with disabilities
Implications - The fashion industry has slowly begun to accept the importance of creating clothing for people with body types outside traditional beauty norms, and the most proactive brands are taking that logic a step farther. Conscious fashion brands have begun designing clothing with disabled people as the target wearers, recognizing the specific needs of broader swaths of people. Brands that consider accessibility not only increase their base of consumers, but also demonstrate their thoughtfulness as a whole. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,956 Total Clicks
May 17 - Nov 17
This Month and Warm
FashionSocial Good
Innovations in tech help to better understand individuals with autism
Implications - Tech focused on accessibility for those with disabilities is now creating gadgets that either replicate how people with autism experience sensory stimulation, or that aid in their ability to speak to others. Both of these tools serve to enhance communication between people with autism, and those without it – either through increasing empathy, or through accelerating skills. This emerging shift contributes to a new system in which it is not simply those with autism having to adapt to a world that isn't built for them – since those without the developmental disorder are now able to better understand those who have it. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
36,316 Total Clicks
Jun 16 - Nov 17
This Month and Warm
TechLifestyleHealthSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands are creating more serene environments for people with autism
Implications - It is largely recognized that the man-made world is specifically designed for people without mental and physical disabilities, but some brands are beginning to change this fact. This can be observed in the fact that a select few companies are hiring, training or creating environments that cater to the needs of children and adults with autism. This shift comes as brands increasingly recognize the fact that consumers do not have one monolithic identity that can be catered to, but that they have diverse needs and preferences. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
26,063 Total Clicks
Apr 16 - Nov 17
This Month and Warm
BusinessLifestyleHealthSocial Good
Technology is being utilized to create spaces to accommodate all
Implications - In the past, improving accessibility in spaces for those with disabilities focused on small changes to individual locations. Technology is enabling a shift toward more wide-spanning accommodation within large spaces. Leveraging geo-location, touchless monitoring, and 3D printing for these purposes speaks to a new era of AI that is all-encompassing. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,126 Total Clicks
Aug 16 - Oct 17
This Quarter and Untested
TechLifestyleSocial Good
Brands raise awareness for disabilities by simulating the experience
Implications - It can be difficult for someone without a disability to relate to the daily experience of someone with one, prompting brands and artists to create tech-laden experiences that simulate aspects of being disabled. Such experiences not only raise awareness for the disability in question, but also help consumers to connect in a truly empathetic way. Brands that harness technology to mimic a given experience stand to provide consumers with a more authentic connection to their offering. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
52,600 Total Clicks
Jun 16 - Oct 17
This Quarter and Average
TechMultimediaSocial Good
Trend Hunter Services
The disabled community comes together to fill gaps in systemic support
Implications - Though ADA has ensured North American society improves accessibility and mindfulness for the disabled community, there is still progress to be made. This community is making that progress themselves by coming together through digital means to provide easy-access support. This approach is not dissimilar to that of other marginalized groups -- i.e, the rise of diversity in online influencers as a reaction to the Media Gap -- demonstrating the application of Instant Entrepreurship within social issues. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
31,842 Total Clicks
Jul 16 - Oct 17
This Quarter and Untested
LifestyleSocial Good
Enabling those with disabilities to enjoy modern frivolity
Implications - Discussions around inclusion of the disabled community tend to employ a more pragmatic approach, focusing on accessibility, the medical industry, and injustices. These topics are important, however living with a disability also encompasses how to approach life's small pleasures given the circumstances. Brands are stepping forward to lead the charge, enabling those with disabilities to indulge. This shows that in discussions surrounding inclusivity, even small, seemingly frivolous activities associated with modern living must be called into question. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
34,403 Total Clicks
Jul 16 - Oct 17
This Quarter and Mild
LifestyleSocial Good
Brands in the food industry create immersive pop-ups for social causes
Implications - Food brands seeking to contribute to positive change in various areas are using pop-up marketing in order to do this. More than simply contributing to enhanced awareness, these spaces offer an interactive method of directly or indirectly engaging with these issues. This shift combines consumers' love for experiential marketing with their desire to interact with causes that align with their values, working to provide a well-rounded conscious consumption experience, without the lifestyle disruptions that being committed to these movements can sometimes cause. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
135,609 Total Clicks
May 15 - Oct 17
This Quarter and Warm