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DTC retail brands strengthen the community element through social good
Implications - One of the benefits of the new DTC retail model -- brands that sell their products direct to the consumer as opposed to using a third-party retail site or space -- is that it highlights a sense of community, as well as authenticity. This is being highlighted through connection to social causes. The connection is a natural progression as entrepreneurial businesses inherently seem more trustworthy to consumers, making DTC involvement in social good seem less like a marketing ploy, and more like genuine activism. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
71,944 Total Clicks
Nov 16 - Jun 17
New and Warm
BusinessSocial Good
The fight for more fair representation in media goes behind the camera
Implications - The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
39,564 Total Clicks
Mar 16 - Jun 17
This Month and Untested
Halal and kosher cosmetic brands use organic ingredients to appease consumers
Implications - As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,803 Total Clicks
Jul 16 - May 17
This Quarter and Average
Brand activations promote inclusivity by decentralizing ableism in toys
Implications - Showcasing a number ways to decentralize ableist portrayals of everyday life, toy brands are promoting accessibility to help provide an expansive and more realistic portrayal of the varied nature of lived experience. This integration denotes another evolution in brand authenticity as consumers demand to see an expansion in the kinds of lived experiences represented in children's toys and beyond. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
119,747 Total Clicks
Oct 15 - Mar 17
This Year and Mild
MarketingSocial GoodBranding
Philanthropic construction adopts an accessible approach
Implications - As consumer demand for corporate social good increases with the rise of Millennial and Gen Z power, construction companies are leveraging their ingenuity to create much needed refuge in developing countries. Architectural projects in these zones demonstrate creativity and adaptability from companies that challenge themselves to build fast, safe and low-cost buildings that, in turn, go a long way towards bringing awareness as well as relief to communities globally. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
720,051 Total Clicks
Jul 15 - Feb 17
This Year and Hot
Public spaces prioritize inclusive well-being through increased accessibility
Implications - As inclusivity and social justice continue to dominate social consciousness, public accessibility increasingly involves more leisurely and interactive activities as communities take pride in taking care of and nurturing the differently abled. Making recreational pastimes more readily available takes priority, particularly as the mental health movement generates awareness to the direct link between happiness and personal well-being. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
62,531 Total Clicks
Jun 16 - Jan 17
This Year and Mild
Kid-focused fashion brands prioritize demographic neutrality and inclusion
Implications - Recognizing the need for more inclusive fashion pieces, kid-oriented brands are expanding their reach to include unisex options, clothing for those with physical disabilities and more, de-stigmatizing traditionally taboo topics. Inclusivity not only humanizes a brand, but shows corporate social responsibility for a youth demographic more concerned with empowerment and equality than any other. This transition in clothing and accessories reflects the consumer need to express one's cause in a visible way. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
389,071 Total Clicks
Jun 15 - Dec 16
This Year and Warm
FashionMarketingLifestyleSocial Good
Trend Hunter Services
Online platforms allow influencers to challenge traditional beauty standards
Implications - Prosumers continue to grow mass followings using over-the-top content. Specifically in cosmetics, younger demographics are drawing to influencers who portray beauty in less conventional, more artistic ways. This shift in beauty influencers highlights a new outlet for consumers to comfortably embrace their authentic self. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
86,765 Total Clicks
Mar 16 - Dec 16
This Year and Warm
FashionMarketingLifestyleSocial Good
Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensure a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
144,511 Total Clicks
Feb 16 - Nov 16
This Year and Average
Brands, artists and organizations imbue apparel with powerful charged messages
Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
156,196 Total Clicks
Jun 16 - Nov 16
This Year and Warm