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Brands in the food industry create immersive pop-ups for social causes
Implications - Food brands seeking to contribute to positive change in various areas are using pop-up marketing in order to do this. More than simply contributing to enhanced awareness, these spaces offer an interactive method of directly or indirectly engaging with these issues. This shift combines consumers' love for experiential marketing with their desire to interact with causes that align with their values, working to provide a well-rounded conscious consumption experience, without the lifestyle disruptions that being committed to these movements can sometimes cause. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
103,546 Total Clicks
May 15 - Oct 17
This Week and Average
Beauty brands are supporting causes associated with mental health
Implications - As mental health permeates discussions on increasingly mainstream platforms, beauty brands are beginning to do their part in supporting initiatives that seek to enhance awareness around mental health, and that help those with mental health issues. Used in moderation, makeup can be a powerful tool in combating issues related to self-esteem and self-worth, and the connection brands are making to mental health initiatives is a reaction to the empowering rituals beauty-loving consumers are already partaking in. Though slow-moving, this shift speaks to the growing responsibility that brands have to use their influence to help issues that are clouded in stigma, to parallel the grassroots initiatives that are working tirelessly to do this. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
78,731 Total Clicks
Mar 16 - Oct 17
This Month and Mild
FashionCosmeticsSocial Good
Cosmetic brands seek to empower individuals with cancer
Implications - Makeup has long been an effective tool in helping cancer patients through some of the self-esteem issues that arise from the treatments associated with their illnesses, and cosmetic brands are taking hold of that fact to offer products and services that specifically cater to these individuals. This shift is particularly important – as services outside of those in the medical field that cater to cancer patients tend to be limited – and functions as a continuation of brands' desire to personalize their offerings. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
40,166 Total Clicks
Oct 16 - Oct 17
This Month and Average
Smartphones are re-positioned as portals to action instead of consumption
Implications - In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
20,394 Total Clicks
Nov 16 - Sep 17
This Quarter and Untested
Social GoodSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands are promoting back to school with nonchalance
Implications - Recognizing the strain of back-to-school-blues, brands are combating feelings of stress through more lighthearted marketing. In the age of social media and constant connection, consumers are more receptive to strategies that ease anxiety caused by intense social situations. Humanization and simplicity will result in consumers enjoying a welcome reprieve from daily stress. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,764 Total Clicks
Aug 17 - Aug 17
This Quarter and Mild
Diverse events offer support to LGBTQ+ communities
Implications - While consumers are most familiar with Pride parades, events that support LGBTQ+ serve a variety of purposes. From protests, to supporting those most on the sidelines, the LGBTQ+ community is increasingly accommodating intersectional activism into its different methods of advocacy. This increasingly nuanced approach indicates an improved understanding of the various social and political experiences underlying the motivations of different groups within the LGBTQ+ community. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
22,194 Total Clicks
Jun 16 - Aug 17
This Quarter and Mild
Art & DesignSocial Good
The growing number of single Millennial parents calls for assistance
Implications - Stereotypes of Millennial parents create a focus on influencer marketing and eco-friendliness, however, statistics show that American Millennial parents are often from low-income areas and had children out of wedlock. This creates a space for brands to not only create positive recognition by providing support, but to make better use of resources. [More]
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
47,206 Total Clicks
Sep 15 - Aug 17
This Quarter and Untested
Social GoodLife-Stages
Trend Hunter Services
Consumers buy less, but more intelligently to reduce consumption
Implications - Tying into the desire to consume consciously, consumers are beginning to buy less, but better. Consumption is more about quality than quantity by way of apps and services that curate only the best and most necessary offerings. This small tweak to consumption is an incremental, easy-to-implement way for consumers to make a global difference. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
149,900 Total Clicks
Apr 15 - Aug 17
This Quarter and Warm
BusinessEcoSocial Good
DTC retail brands strengthen the community element through social good
Implications - One of the benefits of the new DTC retail model -- brands that sell their products direct to the consumer as opposed to using a third-party retail site or space -- is that it highlights a sense of community, as well as authenticity. This is being highlighted through connection to social causes. The connection is a natural progression as entrepreneurial businesses inherently seem more trustworthy to consumers, making DTC involvement in social good seem less like a marketing ploy, and more like genuine activism. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
89,403 Total Clicks
Nov 16 - Jun 17
This Year and Warm
BusinessSocial Good
Gen Z wins fair representation by going behind the camera
Implications - The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
43,727 Total Clicks
Mar 16 - Jun 17
This Year and Untested