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Charities are leveraging streaming platforms to raise awareness
Implications - In recent years there has been a surge in viewership on gaming platforms, and charities are tapping into the fanbases of popular gamers and gaming franchises to raise awareness of their causes among Millennial and Gen Z audiences. The shift from traditional forms of outreach in the social good space, reveals how brands should better adapt to the engagement that younger consumers view as authentic.

Homework Question - Consider how your brand could leverage the content consumption habits of younger consumers. [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,162 Total Clicks
Mar 19 - Apr 19
This Month and Mild
TechGamesCharitySocial Good
Waste from the seafood industry is re-introduced into the consumption cycle
Implications - As much of the world looks to prioritize efforts towards living in a more sustainable way, organic waste from the fishing industry is being reused and recycled for consumption. From turning lobster shells into bioplastics to making chips out of discarded fish skins, these offering speak the the growing consumer expectation and appetite for sustainability in all facets of their lives.

Homework Question - How have growing consumer expectations related to sustainability impacted your business? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,952 Total Clicks
Aug 18 - Mar 19
This Quarter and Mild
Cash economies go digital with merchant-centric benefits
Implications - The lack of digital payment infrastructure that extends to small and micro businesses is a significant challenge for businesses operating in primarily cash economies. In an effort to combat this, an increasing number of payment technology providers are establishing merchant-centric benefits ranging from loyalty programs to cost-free implementation processes. These offerings help move businesses out of a cash economy and away from potential risk.

Homework Question - How has a move toward more digitized payment processes impacted your organization? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
7,318 Total Clicks
Mar 19 - Mar 19
This Quarter and Average
The new matchmaking model is being applied to altruistic causes
Implications - The popularity of algorithm-based matchmaking services has bled into industries related to social and environmental good, with the digital model now being used for everything from livestock breeding purposes, to those that support responsible forestry. These platforms speak to the many applications for the swipe model that Tinder has popularized, and as such they're able to pique consumers' curiosity due to their distinct method of delivery.

Homework Question - Conceptualize an app for your product/service that plays off the popular "swiping" model. [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
21,098 Total Clicks
Oct 18 - Feb 19
This Quarter and Average
MarketingSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands invest in schooling to boost educational awareness
Implications - As brands become more conscientious of what causes they adhere to, a shift toward more educational endeavors are on the rise. Focusing on offering scholarships and educational support, brands in completely nontraditional spaces like gaming and auto are getting involved to help support those in need of financial aid. Not only building educational awareness, these brands are showcasing a dedication and commitment to causes that help younger consumers and their overall growth and development.

Homework Question - How can your brand better invest in the development and growth of younger consumers? [More]

SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
43,365 Total Clicks
Jul 18 - Jan 19
This Quarter and Untested
MarketingCharitySocial GoodEducation
Sneaker brands use their product to raise awareness for important causes
Implications - In recent times there has been an increase in the number of brands taking stances on various issues and leveraging their platform to increase awareness of the causes and campaigns they stand behind -- and the footwear industry is no exception. With the resurgence of sneakerhead culture in recent years, brands are combining that passion with a focus on activism. Such products highlight the progression of brands’ corporate social responsibility initiatives, which better align with the rising shift of activism among younger consumers.

Homework Question - If your brand were to launch a product or campaign to raise awareness of a cause, what cause would your brand select? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
52,728 Total Clicks
May 18 - Jan 19
This Year and Warm
Cannabis companies differentiate from competitors on the basis of social good
Implications - In a competitive and rapidly growing market, emerging cannabis brands are angling their products and business models around social or ecological good. Helping to lessen the stigma associated with the product and speaking to issues that many care about today, this approach is a strategic positioning that aligns with today's wellness-focused and socially conscious consumer.

Homework Question - What causes do your consumers care most about? How could you position your brand as an authentic supporter of those causes? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
70,104 Total Clicks
Feb 15 - Jan 19
This Year and Warm
Trend Hunter Services
Artistic industries enhance their focus on the immigrant experience
Implications - When much of mainstream discourse is in the business of promoting reductive beliefs about immigration, artistic industries can be seen painting nuanced and more accurate depictions of the immigrant experience. The inherent "counter-culture" functions of art allow for this space to be the perfect medium to amplify the voices of those less heard via other platforms.

Homework Question - How could your brand positively impact local, national, or global causes via art? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
61,895 Total Clicks
Jun 17 - Nov 18
This Year and Warm
Art & DesignFashionSocial Good
Boomers turn to more lifestyle-integrated forms of charitable donations
Implications - Boomers are increasingly seeking forms of charitable contributions that they are able to seamlessly integrate into their lifestyles and daily routines. These passive forms of social good are ideal for individuals in retirement who are prioritizing leisure over labor, allowing them to positively impact various causes without taking away from their primary interests.

Homework Question - How could your brand seamlessly integrate a charitable element into its product/service? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
41,402 Total Clicks
Jun 17 - Aug 18
This Year and Mild
LifestyleSocial Good
Activities diversify and evolve into more inclusive spaces and experiences
Implications - As consumers continue to demand more diversity and inclusion in their day-to-day experiences, various businesses, particularly those related to leisure, are making an effort to expand their product offerings and in-person experiences to be much more open and accepting of different genders, physical disabilities and more. From theme parks become certified to aid those with autism to fitness facilities that cater to those who are blind, these examples showcase a move by businesses to not only become more inclusive but also adapt business models to meet those diversity needs.

Homework Question - How can you make inclusivity and diversity a more integral part of your business? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
54,843 Total Clicks
Mar 18 - Aug 18
This Year and Untested
BusinessSocial Good