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Boomers turn to more lifestyle-integrated forms of charitable donations
Implications - Boomers are increasingly seeking forms of charitable contributions that they are able to seamlessly integrate into their lifestyles and daily routines. These passive forms of social good are ideal for individuals in retirement who are prioritizing leisure over labor, allowing them to positively impact various causes without taking away from their primary interests. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
36,289 Total Clicks
Jun 17 - Aug 18
This Quarter and Mild
LifestyleSocial Good
Activities diversify and evolve into more inclusive spaces and experiences
Implications - As consumers continue to demand more diversity and inclusion in their day-to-day experiences, various businesses, particularly those related to leisure, are making an effort to expand their product offerings and in-person experiences to be much more open and accepting of different genders, physical disabilities and more. From theme parks become certified to aid those with autism to fitness facilities that cater to those who are blind, these examples showcase a move by businesses to not only become more inclusive but also adapt business models to meet those diversity needs. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
33,766 Total Clicks
Mar 18 - Aug 18
This Quarter and Untested
BusinessSocial Good
Brands raise awareness for the 'Pink Tax' in the fight for gender equality
Implications - Brands are bringing awareness to the issue of the Pink Tax, where products targeted towards women and girls tend to be more expensive than those targeted towards men and boys. This discrepancy further entrenches economic inequality as it reduces women's buying power, a fact which is now slowly seeing both legislative and corporate changes. The readjustment of this subtle but hugely impactful form of discrimination speaks to the increased consumer awareness of how inequality impacts even minute, day-to-day decisions. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
37,334 Total Clicks
Oct 16 - Jul 18
This Quarter and Mild
BusinessSocial Good
Streaming brands tackle social, political and environmental causes
Implications - The ever-broadening platform streaming services have has resulted in these companies' willingness to raise awareness for various social, political and environmental causes in unique ways. Collaborating with charities and celebrities alike, these campaigns are able to engage consumers with these causes in a way that is seamless and suits their preferred daily routines. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
15,916 Total Clicks
Nov 17 - Jul 18
This Year and Untested
Pop CultureSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands reuse waste material to create sustainable furniture pieces
Implications - In efforts to reduce waste polluting the ocean and other negative impacts that excess consumption can have on the environment, companies are coming up with innovative ways to empower consumers looking to make ethical purchase decisions. Brands reducing harm against wildlife and ecosystems is fundamental in preserving the earth's climate and habitats, and gives consumers more choices in their approach to consuming consciously. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
80,378 Total Clicks
Jan 18 - Jul 18
This Year and Warm
Alcohol brands turn their products into catalysts for fundraising
Implications - Liquor companies are utilizing the products their customers regularly purchase to build awareness for the causes that the companies support. Not only does this increase awareness of the specific charities and causes that the brands work in support of, it also raises awareness among consumers about the companies' pursuit of corporate social responsibility programs, enhancing brand perception as a result. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,022 Total Clicks
Dec 17 - Jun 18
This Year and Average
MarketingSocial Good
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,000 Total Clicks
Jul 16 - Apr 18
This Year and Untested
Trend Hunter Services
Activism among youth is more prevalent and impactful than ever before
Implications - The intersection of youth engagement, their social media savvy, and pressing political and social issues in North America has resulted in this generation being more empowered, both internally and from external forces, than youth who have advocated for change in preceding generations. Though not immune to the exclusionary biases that exist in many different facets of North American systems, the diversity and magnified platform of this generation has resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
117,946 Total Clicks
Apr 16 - Aug 18
This Quarter and Average
Social Good
The Time's Up and #MeToo Movements Become Brands in Themselves
Implications - The topical Time's Up and #MeToo movements that recently rose from the wave of women and men in Hollywood, and many other industries, outing sexual predators and inequality, have resulted in the movements becoming brands in their own right. This shift speaks to how consumers can entrench social movements in capitalist societies to further their goals, and reveals to brands how to better cater to those looking to align their purchase decisions with the representation and inclusion that consumers crave. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
71,864 Total Clicks
Jan 18 - Mar 18
This Year and Average
MarketingBusinessSocial Good
Brands showcase dedication to social causes through unexpected integration
Implications - Moving beyond charitable proceeds and donations, brands are turning to more personalized methods when it comes to showcasing their dedication to social and environmental causes. Seeking to create more of an impact, brands as well as artists, are tapping into what they know best and creating adaptations of their products and services that better reflect their commitment to social and environmental awareness. Seeking to participate more, brands are taking a prominent role in social causes while still creatively staying on brand. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
90,324 Total Clicks
Jun 17 - Mar 18
This Year and Average
MarketingSocial GoodBranding