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Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
11,448 Total Clicks
Jul 16 - Apr 18
This Quarter and Untested
Activism among youth is more prevalent and impactful than ever before
Implications - The intersection of youth engagement, their social media savvy, and pressing political and social issues in North America has resulted in this generation being more empowered, both internally and from external forces, than youth who have advocated for change in preceding generations. Though not immune to the exclusionary biases that exist in many different facets of North American systems, the diversity and magnified platform of this generation has resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
99,970 Total Clicks
Apr 16 - Mar 18
This Quarter and Warm
Social Good
The Time's Up and #MeToo Movements Become Brands in Themselves
Implications - The topical Time's Up and #MeToo movements that recently rose from the wave of women and men in Hollywood, and many other industries, outing sexual predators and inequality, have resulted in the movements becoming brands in their own right. This shift speaks to how consumers can entrench social movements in capitalist societies to further their goals, and reveals to brands how to better cater to those looking to align their purchase decisions with the representation and inclusion that consumers crave. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
61,972 Total Clicks
Jan 18 - Mar 18
This Quarter and Average
MarketingBusinessSocial Good
Brands showcase dedication to social causes through unexpected integration
Implications - Moving beyond charitable proceeds and donations, brands are turning to more personalized methods when it comes to showcasing their dedication to social and environmental causes. Seeking to create more of an impact, brands as well as artists, are tapping into what they know best and creating adaptations of their products and services that better reflect their commitment to social and environmental awareness. Seeking to participate more, brands are taking a prominent role in social causes while still creatively staying on brand. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
83,579 Total Clicks
Jun 17 - Mar 18
This Quarter and Average
MarketingSocial GoodBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands temporarily shift their visual identities to promote good causes
Implications - As a brand, significantly altering a recognizable visual identity would normally be a risky change, however there are some exceptions that come in the form of the promotion of positive social causes. This shift is most evidenced by brands’ increased willingness to diverge from their identities when it comes to bringing awareness to endangered species — offering morality-driven consumers the brand and value alignment they seek in their purchase decisions. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
40,330 Total Clicks
Jul 16 - Mar 18
This Quarter and Average
MarketingSocial Good
Skin that was once seen as imperfect is now being celebrated
Implications - Recent movements towards a more inclusive and body positive society have shown a marked shift in mainstream perception of "imperfect" skin. Beauty campaigns and photography that lets one's natural, unadulterated skin shine through signals a shift in attitude toward a more accepting view of self, that aligns with the body-positive and diversity-celebrating movements magnified by social media. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
64,744 Total Clicks
Dec 16 - Feb 18
This Quarter and Warm
VR teaches empathy to better the customer-provider relationship
Implications - Though VR has long been a platform used to enhance empathy for various human experiences, it is now able to transform that empathy beyond simply understanding others, and into informative tools. Used to improve everything from doctor-patient interactions to accessible design, this use of empathy-evoking VR takes the relatively shallow benefit of simply recognizing another's perspective, and turns it into a functional tool to enhance user experience – offering a new perspective on VR's potential in market research. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,698 Total Clicks
Jun 16 - Feb 18
This Year and Mild
TechSocial Good
Trend Hunter Services
Small businesses are being built on the premise of charity and purpose
Implications - Whereas big brands tend to be reactive in their charitable campaigns, an increasing number of small businesses are being built for the very purpose of raising awareness and contributing to various social, environmental and political causes. This shift has produced an unusual dichotomy, in which large companies are having to rectify the problems they are partially responsible for contributing to globally, while small brands are able to take the moral high ground while still preserving "charity" as a primary selling point. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
308,112 Total Clicks
Dec 15 - Jan 18
This Year and Mild
BusinessSocial Good
Tech offers short and long-term solutions for the homelessness epidemic
Implications - Brands, non profits and governments are employing the benefits of technology to help resolve the persistent issue of homelessness. Whether streamlining processes or looking for long-term data collection that will inform new solutions, the use of technology in this realm focuses on diverse information and positive impact, while enhancing the efficiency of consumer, brand, or government altruism. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
90,288 Total Clicks
May 17 - Dec 17
This Year and Average
TechArt & DesignSocial Good
Micro housing developments are being designed to combat homelessness
Implications - Cities are mulling over their options when it comes to housing their homeless communities, and some of the most viable proposals include the development of micro housing areas that offer affordable homing options. With a focus on aesthetic, functionality and creating a positive social impact, these communities could be effective solutions to the ever-increasing income inequality and population growth in urban centers. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
82,120 Total Clicks
May 17 - Dec 17
This Year and Hot
Art & DesignEcoSocial Good