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Artistic industries enhance their focus on the immigrant experience
Implications - When much of mainstream discourse is in the business of promoting reductive beliefs about immigration, artistic industries can be seen painting nuanced and more accurate depictions of the immigrant experience. The inherent "counter-culture" functions of art allow for this space to be the perfect medium to amplify the voices of those less heard via other platforms.

Homework Question - How could your brand positively impact local, national, or global causes via art? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
49,449 Total Clicks
Jun 17 - Nov 18
This Quarter and Warm
Art & DesignFashionSocial Good
Boomers turn to more lifestyle-integrated forms of charitable donations
Implications - Boomers are increasingly seeking forms of charitable contributions that they are able to seamlessly integrate into their lifestyles and daily routines. These passive forms of social good are ideal for individuals in retirement who are prioritizing leisure over labor, allowing them to positively impact various causes without taking away from their primary interests.

Homework Question - How could your brand seamlessly integrate a charitable element into its product/service? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,903 Total Clicks
Jun 17 - Aug 18
This Year and Mild
LifestyleSocial Good
Activities diversify and evolve into more inclusive spaces and experiences
Implications - As consumers continue to demand more diversity and inclusion in their day-to-day experiences, various businesses, particularly those related to leisure, are making an effort to expand their product offerings and in-person experiences to be much more open and accepting of different genders, physical disabilities and more. From theme parks become certified to aid those with autism to fitness facilities that cater to those who are blind, these examples showcase a move by businesses to not only become more inclusive but also adapt business models to meet those diversity needs.

Homework Question - How can you make inclusivity and diversity a more integral part of your business? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
39,587 Total Clicks
Mar 18 - Aug 18
This Year and Untested
BusinessSocial Good
Brands raise awareness for the 'Pink Tax' in the fight for gender equality
Implications - Brands are bringing awareness to the issue of the Pink Tax, where products targeted towards women and girls tend to be more expensive than those targeted towards men and boys. This discrepancy further entrenches economic inequality as it reduces women's buying power, a fact which is now slowly seeing both legislative and corporate changes. The readjustment of this subtle but hugely impactful form of discrimination speaks to the increased consumer awareness of how inequality impacts even minute, day-to-day decisions.

Homework Question - How could your brand fight the Pink Tax? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,945 Total Clicks
Oct 16 - Jul 18
This Year and Mild
BusinessSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Streaming brands tackle social, political and environmental causes
Implications - The ever-broadening platform streaming services have has resulted in these companies' willingness to raise awareness for various social, political and environmental causes in unique ways. Collaborating with charities and celebrities alike, these campaigns are able to engage consumers with these causes in a way that is seamless and suits their preferred daily routines.

Homework Question - How could your brand raise awareness for important causes in ways that are seamlessly integrated into its product/service? [More]

SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
17,241 Total Clicks
Nov 17 - Jul 18
This Year and Untested
Pop CultureSocial Good
Brands reuse waste material to create sustainable furniture pieces
Implications - In efforts to reduce waste polluting the ocean and other negative impacts that excess consumption can have on the environment, companies are coming up with innovative ways to empower consumers looking to make ethical purchase decisions. Brands reducing harm against wildlife and ecosystems is fundamental in preserving the earth's climate and habitats, and gives consumers more choices in their approach to consuming consciously.

Homework Question - How can your brand make environmentally conscious decisions to positively influence the behavior of consumers? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
87,025 Total Clicks
Jan 18 - Jul 18
This Year and Warm
Alcohol brands turn their products into catalysts for fundraising
Implications - Liquor companies are utilizing the products their customers regularly purchase to build awareness for the causes that the companies support. Not only does this increase awareness of the specific charities and causes that the brands work in support of, it also raises awareness among consumers about the companies' pursuit of corporate social responsibility programs, enhancing brand perception as a result.

Homework Question - How does your brand raise awareness of its CSR program? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
26,378 Total Clicks
Dec 17 - Jun 18
This Year and Average
MarketingSocial Good
Trend Hunter Services
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes.

Homework Question - How might the guaranteed security of blockchain technology impact your industry? [More]

SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
13,767 Total Clicks
Jul 16 - Apr 18
This Year and Untested
Activism among youth is more prevalent and impactful than ever before
Implications - The intersection of youth engagement, their social media savvy, and pressing political and social issues in North America has resulted in this generation being more empowered than youth who have advocated for change in preceding generations. The diversity and magnified platform of this generation have resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance.

Homework Question - How can your brand empower individuals and groups seeking to make positive change? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
122,044 Total Clicks
Apr 16 - Aug 18
This Year and Average
Social Good
The Time's Up and #MeToo Movements Become Brands in Themselves
Implications - ‘Time's Up’ and ‘#MeToo’ are examples of movements highlighting gender inequalities and harassment in the workplace. The popularity of these movements has resulted in the movements becoming brands in their own right, with applications in the business world. This speaks to how social movements can align to consumers’ personal and professional goals. Furthermore, this represents an opportunity for brands to align their products and services with messages of representation and inclusion.

Homework Question - How can your brand better accommodate social causes that consumers are increasingly concerned with? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
78,280 Total Clicks
Jan 18 - Mar 18
This Year and Average
MarketingBusinessSocial Good