Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Serums and moisturizers come in sprayable forms
Implications - Once specific to cosmetic items like moisturizers and serums, potent skincare ingredients that actually deliver benefits to the skin are now coming in spray form. Where once skincare sprays were simply used to refresh, they are now used to deliver the moisturizers, collagen-builders and antioxidants that can be found in less convenient forms of skincare, catering to consumers who appreciate their wellness-related rituals being both simple and effective.

Homework Question - Consider a new platform through which your brand could offer its product/service. [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
13,362 Total Clicks
Oct 17 - Dec 18
New and Untested
FashionLifestyleHealthCosmetics
Brands incorporate shoppable VR campaigns into their marketing tactics
Implications - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality, all the while catering to consumers seeking the trial and error elements of in-person shopping, with the convenience associated with online shopping.

Homework Question - Conceptualize a shoppable VR platform that your customers could use in their homes. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
57,031 Total Clicks
Apr 17 - Dec 18
New and Warm
TechBusinessRetail
The fashion industry incorporates livestreamed content into its campaigns
Implications - In an attempt to counter the exclusivity that high fashion is typically associated with, brands within this industry are increasingly giving consumers "windows" into their world via livestreaming. These campaigns have a dual-benefit in that they give the average consumer the perception of inclusion, while allowing brands in the fashion industry to become more outwardly "accessible" without having to alter their business models.

Homework Question - Conceptualize how your brand could incorporate livestreaming into its products/services. [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,421 Total Clicks
Sep 17 - Dec 18
Recent and Warm
MarketingBusiness
Physical forms or methods of storing cryptocurrencies are on the rise
Implications - The use of tactile representations of cryptocurrencies are on the rise as more consumers learn about and turn to this form of digital currency. Cryptocurrencies' representation in the format of wearables, wallets and coins caters to consumers who are more comfortable using this currency in more familiar items, enhancing the perception of security.

Homework Question - How could your brand leverage cryptocurrencies? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,662 Total Clicks
Apr 15 - Dec 18
This Week and Average
TechBusiness
The 6 Patterns of Opportunity & Top 18 Megatrends
Rather than simply offering flavored waters, seltzers incorporate real juice
Implications - The fusion of seltzer water and real juice is on the rise, with brands now recognizing that artificially flavoring their seltzers limits the range of potential customers that would purchase them. By using real juice, these brands are able to tout these products as healthier and appeal to pickier nutrition-focused consumers.

Homework Question - What element could your brand add to broaden the range of consumers your product/service appeals to? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,189 Total Clicks
Jun 17 - Dec 18
This Month and Warm
LifestyleDrinking
Skincare brands incorporate probiotics into their products
Implications - With probiotic branding in food being extremely prevalent over the past several years, skincare brands are taking advantage of the immediate positive associations that consumers make when hearing the term "probiotic." Thus, the incorporation of probiotics into skincare products is familiar to most consumers, but evokes curiosity for its unusual format.

Homework Question - What is a commonly used element in an adjacent industry that your brand could adopt? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,942 Total Clicks
Oct 17 - Nov 18
This Month and Mild
FashionCosmetics
Brands in a range of industries release ultra-specific monitoring tools
Implications - With the popularity of self-monitoring products related to everything from fitness to sleep quality has come a shift towards ultra-niche monitoring products. Tracking specific rituals that consumers partake in on a regular basis, these products are seamlessly integrated into consumers' lives, all with the promise of also enhancing them.

Homework Question - Conceptualize, within your brand's area of expertise, a monitoring tool that would empower your consumer and enhance their product experience. [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
94,076 Total Clicks
Jun 17 - Nov 18
This Month and Hot
FashionHair
Trend Hunter Services
Pet products now benefit owners just as much as they do their pets
Implications - Pet brands are creating products that have multiple functions – both for owners and their pets – as a way to streamline efficiency in the home. These multi-benefit products are able to cater to homeowners concerned with convenience and saving time, while also better integrating the pet's role in the family.

Homework Question - How could your brand more seamlessly integrate its product/service into its customer's life? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
47,247 Total Clicks
Nov 18 - Nov 18
This Month and Warm
Art & DesignLifestylePets
Food brands allow consumers to test their products through scented labeling
Implications - Food brands are allowing consumers to do a quick quality check before purchasing their products, and are doing so by offering scented labeling that smells like the food the brand is offering. This interactive packaging allows for brands to draw consumers in via trust and credibility, in a way that is still playful.

Homework Question - Consider how your brand could better engage consumers' senses in the purchase journey. [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
24,199 Total Clicks
Feb 18 - Nov 18
This Month and Warm
Art & DesignLifestyleFood
Cosmetic brands tout the mood-enhancing benefits of their products
Implications - In an effort to market their products as multi-functional, cosmetic brands are emphasizing the mood-enhancing benefits of their cosmetic items. With self-care being a natural extension of cosmetic upkeep, this emphasis speaks to the consumers who are preoccupied with simple but holistic forms of achieving wellness.

Homework Question - Consider an added benefit that your brand could emphasize in its products/services. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,908 Total Clicks
Aug 16 - Nov 18
This Month and Warm
FashionCosmetics