Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Augmented reality impacts the automotive industry
Implications - A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires. [More]
SCORE 6.3
Popularity
Activity
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Megatrends
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33,958 Total Clicks
May 17 - Sep 17
New and Mild
TechAutos
Consumer co-creation ensures a truly personalized product experience
Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level. [More]
SCORE 9
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Megatrends
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176,271 Total Clicks
Aug 17 - Sep 17
This Month and Hot
Desserts are being designed with architectural inspirations in mind
The worlds of design and cooking are merging further, with chefs increasingly creating desserts with sculptural or architectural inspirations behind them. This focus in the culinary world goes further than the attractive presentation chefs are known for highlighting, and instead makes artistic design the focal point of dishes, rather than the flavors of the desserts being the focus. This shift is indicative of a larger market theme, where industries and individuals across them collaborate in order to enhance what they offer in a time where consumers are overwhelmed with choice. [More]
SCORE 8.8
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Activity
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Megatrends
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42,705 Total Clicks
Sep 16 - Sep 17
This Month and V. Hot
Art & DesignLifestyleFood
Gender neutrality has entered the cosmetic industry
Rather than offering cosmetic items that are targeted at either women or men, brands are increasingly taking gender neutral approaches to the branding of their beauty related items. Brands are recognizing the benefits of this type of marketing due to its ability to target a wider range of consumers. As consumers become more specific in their preferences and brands try to personalize their offerings to cater to this shift, companies are realizing that limiting target audiences even further by something as arbitrary as gender is counterproductive. [More]
SCORE 6.7
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Activity
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Megatrends
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42,757 Total Clicks
Sep 15 - Sep 17
This Month and Warm
FashionMarketingBusinessCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
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36,403 Total Clicks
Jan 17 - Sep 17
This Month and Warm
Brands seek to win back consumers through cross-industry pollination
Implications - As individuals' interests change, brands extend their reach into adjacent markets to show consumers that they can grow together. Offering consumers a chance to see recognizable brands in contiguous industries increases visibility and brand devotion. Moving towards a point where brands focus more on awareness than engagement, sees a shift in marketing tactics that strive to regain indifferent consumers. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
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54,220 Total Clicks
Jun 17 - Sep 17
This Month and Warm
MarketingBusinessNew Ventures
Consumers seek accessibility when it comes to audio entertainment
Implications - The popularization of podcasts provides a new market for brands to ease consumption and distribution to reach a larger audience. Celebrities and content creators alike are producing diverse podcasts on everything from fun facts to feminism, increasing the need for sharable platforms and streamlined access. This shift in desire for verbal enlightenment highlights new outlets for co-creation between consumers who want to share content and brands that can offer a place to do so. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
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3,155 Total Clicks
Jun 17 - Aug 17
This Month and Untested
Pop CultureTechBusiness
Trend Hunter Services
Art and design-related tools are becoming increasingly accessible
While high-tech tools like 3D printing devices and laser-engravers were once left to experts, these products are now being made accessible in smaller and simpler forms for personal use. These tools are giving artists and designers more flexibility in what they are capable of creating in their own homes and studios. This increased autonomy in the realms of art, design, and innovation works to give small brands and individuals a chance to enter markets that large brands tend to monopolize due to their vast resources. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
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47,857 Total Clicks
Jan 17 - Aug 17
This Month and Warm
TechArt & Design
Toys incorporate the sensorial and interactive nature of music
Digital toys are incorporating musical features into their functions in order to enhance user experience. The infusion of music into toys with varying digital functions enhances engagement with them on a multi-skilled level. This shift speaks to the cultivation of both intellectual and creative skills on parents' end, especially as Millennial parents reveal a focus on wanting to raise well-rounded children who have the flexibility to experiment. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
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89,940 Total Clicks
Sep 15 - Aug 17
This Month and Warm
TechArt & DesignToysLife-Stages
Reformatted gelatin-based desserts offer ethereal aesthetics
Gelatin has long been associated with sweets and desserts, and it is now being reformatted in a way that emphasizes appearance and luxury as much as it does texture and flavor. These aesthetic-focused desserts can now be sold in a new way by redirecting consumers' expectations. This new direction speaks to the influence of design-focused consumers and creators in transforming even the most basic of products, in order to elevate consumer experience and engagement with them. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
112,707 Total Clicks
Apr 16 - Aug 17
This Month and Warm