Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Travel accessories move from pure necessity to exclusive statement pieces
Implications - Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
82,076 Total Clicks
Jun 17 - Feb 18
Recent and Average
WorldMarketingTravelBranding
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
79,980 Total Clicks
May 16 - Feb 18
This Week and Warm
TechBusinessRetail
Rituals steeped in tradition are adopted into augmented reality platforms
Implications - Practices that were once heavy in tradition, myth or personal ritual are being integrated into AR formats. This shift reveals the importance of tech in not only representing history and traditions, but in transforming them into platforms that are more relevant to the needs of today's consumers, who have long experienced waning engagement with these concepts. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,552 Total Clicks
Aug 16 - Feb 18
This Week and Warm
TechArt & DesignLifestyle
High-functioning portable showers cater to the modern day nomad
Implications - Portable showers are being created for contemporary nomads as the number of people traveling indefinitely, or living without permanent homes by choice, increases. While for now the marketing of such products is limited to individuals who have the financial means to purchase them, the accessibility of their designs could have important implications for enhancing the quality of life for homeless individuals. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
132,788 Total Clicks
Mar 16 - Feb 18
This Week and Warm
Art & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Architects build on old bunkers, or conceptualize contemporary ones
Implications - Bunkers are being revamped, or recreated, to better suit the design and function preferences of the modern day. Once products of conflict and fear, the re-purposing of such architecture connects to consumer desire for the integration history and modernity in the experiences and products they purchase. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
109,634 Total Clicks
Nov 16 - Feb 18
This Week and Hot
Art & Design
Brands protest net neutrality repeals in the United States in various ways
Implications - Brands are taking more passionate stances by opting to speak out against the repeal of net neutrality laws in the United States, which have caused backlash across the political spectrum. This shift serves to educate and rally the average consumer who will be affected by these repeals, and indicates a shift in which brand neutrality in the face of political and social issues is being overtaken by the need to better cater to consumers–who increasingly tend to align their personal values with their purchase decisions. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
7,222 Total Clicks
Jan 18 - Feb 18
This Week and Untested
MarketingBusiness
Documentaries are being viewed in, and designed for, new distinct formats
Implications - Filmmakers and businesses are opting to design documentaries around formats that include augmented and virtual reality, and gamified elements. The integration of documentaries into connected, immersive platforms serves consumers seeking more thrill from their interactions with once-traditional mediums. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,804 Total Clicks
Sep 17 - Feb 18
This Week and Average
TechArt & Design
Trend Hunter Services
Brands cater to city-central consumers craving personalized plant decor
Implications - Young professionals living in urban areas continue to be enthralled by personalized, indoor gardens and decorative foliage. More than simply desiring that their homes be a place for personal expression, young, urban consumers seek commodities that bring nature and greenery into their everyday spaces as a form of escapism from the bustling metropolis' they live in. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
98,228 Total Clicks
Dec 17 - Feb 18
This Week and Warm
Brands confront negative consumer perceptions to change the narrative
Implications - Businesses are taking on the more negative aspects of consumers' perception of their brands in commercials that confront the various issues they are perceived as having. This shift follows the rise of more authentic marketing via online platforms, and channels that same authenticity in a way that allows them to take control of the narrative in question--rather than making transparent attempts to cover up or ignore their perceived faults. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
16,146 Total Clicks
Aug 16 - Feb 18
This Month and Untested
MarketingBusiness
VR teaches empathy to better the customer-provider relationship
Implications - Though VR has long been a platform used to enhance empathy for various human experiences, it is now able to transform that empathy beyond simply understanding others, and into informative tools. Used to improve everything from doctor-patient interactions to accessible design, this use of empathy-evoking VR takes the relatively shallow benefit of simply recognizing another's perspective, and turns it into a functional tool to enhance user experience – offering a new perspective on VR's potential in market research. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,620 Total Clicks
Jun 16 - Feb 18
This Month and Mild
TechSocial Good