Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Individuals on ketogenic diets can now turn to pre-made or packaged desserts
Implications - The keto diet's low-carb, high-fat nature is inherently restrictive, giving brands the opportunity to serve those on the diet by offering them specialty dessert options. The emergence of such products reveal how brands can look to consumer restrictions or selectiveness as opportunities as opposed to barriers. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,082 Total Clicks
Sep 16 - Apr 18
Recent and Mild
LifestyleFoodHealthDrinking
Traditional condiments are being offered in entirely new formats
Implications - The addition of various sauces to recipes has been revamped by brands choosing to experiment with the format in which these condiments are offered. From sprays to slices, these reformatted condiments offer the unique distinction of being appealing for both niche experimental consumption, and mass market production. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
24,542 Total Clicks
Aug 17 - Apr 18
Recent and Average
MarketingLifestyleFood
Food brands collaborate and co-sign on various products
Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,054 Total Clicks
Jun 16 - Apr 18
Recent and Average
MarketingLifestyleFood
Brands temporarily transform their logos into recognizable but statement designs
Implications - Long-established brands are using their logos as tools to re-frame how consumers physically see, and conceptually perceive, their brands and what they stand for. By using temporarily re-designed logos as means to attract or engage, these brands appeal to growing groups of consumers who are enticed by unexpected brand experiences over comfortable familiarity. [More]
SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,612 Total Clicks
Apr 16 - Apr 18
This Week and V. Hot
Art & DesignMarketing
The 6 Patterns of Opportunity & Top 18 Megatrends
Galactic aesthetics take over in various creative dishes and snacks
Implications - Cosmic aesthetics are being highlighted in various food items as brands seek to distinguish their aesthetics from similar artisan crafts. With a rise in fascination for visually appealing edible items – in both watching their construction or in sharing the final results – these products are of particular interest to social media-minded consumers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
71,696 Total Clicks
Jun 16 - Apr 18
This Week and Warm
Art & DesignLifestyleFood
Teas and coffees retain their flavors and structures, but feature altered colors
Implications - Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
43,770 Total Clicks
Jul 17 - Apr 18
This Week and Warm
Art & DesignLifestyleHealthDrinking
Mixed reality is adopted into traditionally passive entertainment formats
Implications - Cinematic and artistic viewings are becoming increasingly engaging with the inclusion of mixed reality into these normally passive experiences. By incorporating elements of MR into these forms of entertainment, brands are able to better interact with consumers who are increasingly opting for at-home viewing options. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,617 Total Clicks
Jun 17 - Apr 18
This Month and Average
TechArt & Design
Trend Hunter Services
Movie theatres incorporate multiple experieneces to enhance socialization
Implications - Cinema experiences are enhancing the social aspects of going to the movie theater by offering dual-experiences that visitors are directly involved in creating. These revamped business models, or individual events, come in response to the rise of affordable on-demand streaming – with theatre experiences now required to think outside the box in order to appeal to convenience and cost-minded consumers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
41,061 Total Clicks
Jul 17 - Apr 18
This Month and Warm
Art & DesignBusiness
The worlds of fashion and food merge into same-store experiences
Implications - Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
65,449 Total Clicks
Apr 16 - Apr 18
This Month and Hot
FashionBusinessLifestyleFoodDrinking
Urban highrise buildings are lower in cost without sacrificing design
Implications - Though still rare, designers are conceptualizing ways that urban highrise buildings can combine functionality, modern design, and low costs. This shift comes as gentrification continues to push out low-income families from their communities, with some consumers beginning to understand the importance of elevating culture in design, rather than transforming it in a way that is highly exclusionary to most. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
71,044 Total Clicks
Oct 17 - Apr 18
This Month and Hot
Art & Design