Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Path to purchase is simplified through credit-connected loyalty cards
Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
12,542 Total Clicks
Oct 16 - Jul 17
This Week and Mild
TechMobileBusinessLifestyleRetail
Children are empowered to be co-creators of their own experiences
Implications - With their penchant for self-taught skills and digital prowess, kids are savvier than ever, empowering them to take center stage at their own festivals and events where they can gain new knowledge and show off their creativity. Modern parents increasingly want their children to have an entrepreneurial mindset from a young age, resulting in a huge shift from play-focused family activities towards educational and empowering activities that encourage personal growth. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
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20,236 Total Clicks
Aug 16 - Jul 17
This Week and Untested
Tech sciences are recognized as a necessity, making easier education necessary
Implications - Skills like coding and engineering are more in-demand in the digital age. Parents are preparing their children for this through educational toys, but education on STEM practices is useful for those of all ages. Subscription kits that teach STEM open education up to all ages while also enabling streamlined learning. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
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26,039 Total Clicks
Aug 16 - Jul 17
This Week and Warm
TechToysYouthLife-Stages
Self-serve cafes place customization entirely in the hands of consumers
Implications - Taking the cafe concept to a much more curated level, brands are flipping the tables and turning consumers into hands-on baristas. The self-serve model not only increases brand-consumer engagement, it also appeals to discerning coffee drinkers who are very particular about the customization of their java. By giving consumers a chance to craft their version of a perfect beverage, these cafes allow for a truly personalized experience without any interference or potential misinterpretation by staff. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
80,418 Total Clicks
Apr 16 - Jun 17
This Quarter and Warm
LifestyleFoodDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Branded photography courses encourage social sharing of product
Implications - As brands look to play up organic buzz online, many are moving to launch branded photography courses optimized for Instagram with the interest of encouraging social sharing of the product or service offering at hand. This shift speaks to the ways in which brands can leverage the prosumerist tendencies of contemporary consumers of all ages. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
49,145 Total Clicks
Jan 17 - Jun 17
This Quarter and Hot
Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
103,759 Total Clicks
Oct 16 - Jun 17
This Quarter and Warm
Parenting becomes a style statement for Millennial Fathers
Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world. [More]
SCORE 8
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Activity
Freshness
Megatrends
Patterns
75,738 Total Clicks
Nov 16 - Jun 17
This Quarter and Warm
Trend Hunter Services
The thriving peer sharing economy creates opportunity for B2B startups
Implications - As the share economy continues to expand and evolve, a new breed of employee is emerging along with a wave of opportunity for new businesses to adopt a share-conscious B2B model. Particularly with the omnipotence of services like Airbnb and Uber, startup businesses are starting to cater to the needs of workers in these emerging areas, whether it be insurance for ride-share vehicles or home prep services for short-term renters. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
49,022 Total Clicks
Aug 16 - Jun 17
This Quarter and Mild
BusinessNew Ventures
Brands host unique fitness events that cater to niche interests
Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
134,812 Total Clicks
Jan 16 - Jun 17
This Quarter and Average
New menu items in fast food are enhanced with heritage brand partnerships
Implications - As fast food and QSR brands look to entice customers with buzz worthy launches that resonate on visual social platforms such as Snapchat and Instagram for ultimate reach, many are partnering with heritage confection brands to create limited edition menu items that simultaneously cater to the new cross-generational view of such indulgences as a special occasion. This progression reinforces that the proliferation of marketing efforts for new products launches heavily relies on the "word of mouth" enabled by social media and highlights the opportunity for brands to elevate consumer perceptions with esteemed collaborations that can also lead to the cross-polination of adjacent yet previously unreached new customers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
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24,781 Total Clicks
Jun 16 - Jun 17
This Month and Warm
Pop CultureLifestyleFood