Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Toy brands are marketing their products via pop-ups
Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
69,031 Total Clicks
Nov 14 - Nov 17
New and Warm
MarketingToysLife-Stages
Delivery vehicles incorporate electric and autonomous features
Implications - The inclusion of autonomous and electric features into vehicles used for delivery purposes is on the rise. This shift serves multiple benefits -- positioning brands that employ these technologies as "ahead of the curve", streamlining costs, and enhancing the functionality of delivery services to best serve consumers. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
97,287 Total Clicks
Aug 17 - Nov 17
Recent and Warm
TechBusinessAutos
Wealth management is adopted into tech platforms
Implications - Though apps have streamlined the process of financing for younger generations, they are now being developed to organize and amplify more significant wealth, as well as new forms of wealth. This shift comes as traditions surrounding wealth management give way for consumers' desire to convenience the solely functional aspects of their lives -- as they seek to build lifestyles that revolve less around business and more around experience. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
17,797 Total Clicks
Aug 17 - Nov 17
Recent and Average
Business
Campers are coming in increasingly distinct designs
Implications - With campers seeing a burst in popularity in the last few years, brands are becoming much more creative in the way these small living spaces are designed, and the purposes they are intended to serve. Whether floating on water or hanging from trees, the restructuring of these outdoor items is an enhanced extension of the already experience-driven motivations that consumers' have had for renewing their interest in outdoor living and travel. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
273,398 Total Clicks
Oct 16 - Nov 17
This Month and V. Hot
Art & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
Holiday installations are employing playful, interactive features
Implications - The common nature of Christmas displays has led to brands and artists using interactive features in the installations or campaigns that they feature. Whether through the integration of tech or through playful events, brands are looking to create more authentic relationships with their consumers. This shift also serves the purpose of streamlining consumers' approach to holiday shopping, by giving them more incentive to shop in the areas the interactive displays are directed. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
69,073 Total Clicks
Nov 16 - Nov 17
This Month and Warm
TechArt & DesignMarketingBusiness
Streaming services are being designed to induce sleep and relaxation
Implications - Streaming services and brands are pushing out videos and audio that is designed specifically to induce sleep in those who use them, offering a convenient and affordable way for consumers to enhance this aspect of their health. As the interaction with digital content has an enormous impact on consumers' daily rituals, it is the logical next step that brands would also extend this dependent relationship into matters of self-care. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
53,143 Total Clicks
Dec 15 - Nov 17
This Month and Mild
Art & DesignBusinessLifestyleHealth
Greenhouses are interacting with urban environments in new and dynamic ways
Implications - New greenhouses in urban spaces are increasingly designed with interactive, digital, and urban life-enhancing functions. These installations, whether performative, functional or both, offer escapist spaces in environments that have become disconnected from the benefits of nature. As consumers increasingly understand the physical and mental benefits of environmental engagement, these interactive urban oases serve to cater to this shift. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
163,352 Total Clicks
Jul 16 - Nov 17
This Month and Hot
TechArt & DesignEcoEco Architecture
Trend Hunter Services
Magazines are being redesigned for highly specialized purposes
Implications - Magazines have had to shift away from their standard print and ad-filled designs to incorporate their major competitor – the Internet. As a result, magazines with specialized, rare, or reformatted content are becoming increasingly common, as brands seek to fuse the benefits of both the online media consumption world, and the tangible one. As social media is now a primary source of entertainment and engagement, this shift serves to draw consumers back into this form of media consumption in a way that avoids traditional banalities. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
96,795 Total Clicks
Mar 16 - Nov 17
This Month and Warm
Food and beverage pairings are being offered in increasingly diverse forms
Implications - The art of pairing food and beverages was once confined to dinner parties and restaurants, but brands are increasingly diversifying and transforming the traditional aspects of this practice. These reformed pairings, or the new mediums through which they're accessed or offered, takes the practice out of the simple "foodie" realm, and into one that caters to the shift towards experientialism, which is increasingly driving purchasing decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,233 Total Clicks
Jan 17 - Nov 17
This Month and Warm
BusinessLifestyleFoodHealthDrinking
Voice recognition technology is enhancing consumers' sense of home
Implications - As voice recognition tech becomes increasingly functional, it is also increasingly accommodating the sense of comfort that consumers associate with home and play. This serves as a reactionary response to a common criticism of the dominance of tech in every aspect of consumers' lives – that it forces feelings of isolation and inauthenticity. The incorporation of "home comforts" into voice recognition tech caters to consumers seeking to adapt to modern rituals, while simultaneously having those rituals grounded in well-rounded, authentic experiences. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
71,798 Total Clicks
Feb 16 - Oct 17
This Month and Average
TechArt & Design