Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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NBA collaborations with lifestyle brands reflects the evolution of streetwear
Implications - As limited-edition streetwear collaborations have become more sought after by consumers, other brands, like the NBA, have tapped into these collaborations to create statement pieces. Such collaborations have transformed NBA-related apparel from fans supporting their team, to consumers wearing apparel that represents both their favorite team (or player), and their personal brand. [More]
SCORE 7.1
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34,561 Total Clicks
Mar 18 - Oct 18
This Week and Warm
FashionHip Fashion
Booze brands are using waste food materials to create their products
Implications - Innovations in the alcohol industry are leading to products that are made using repurposed scrap foods, with everything from beer and wine to hard liquors adopting these sustainable practices. This shift is cost-effective and highly marketable for the brands in question, while appealing to consumers' wish for sustainable consumption that doesn't impact or alter their daily rituals. [More]
SCORE 7.2
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31,826 Total Clicks
Jan 18 - Oct 18
This Week and Average
LifestyleEcoDrinking
NASA expands on its image with unique lifestyle branding partnerships
Implications - Looking to seize the opportunity provided by their cultural status, NASA is branching out with a number of lifestyle partnerships that see the creation of coveted co-branded streetwear and sneakers. This progression highlights the youthful fascination with utilitarian brands and the new pattern of crossover collections between such institutions and cult style collectives. [More]
SCORE 7.6
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Megatrends
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61,025 Total Clicks
May 17 - Oct 18
This Week and Warm
Pop CultureFashion
Upscale designers court sports fans with sophisticated team gear
Implications - Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. This expansion on sports franchise merchandise speaks to the new understanding that consumers are more easily categorized by overlapping interests than traditional demographic categories, and are therefore keen to self-identify with unique co-branded items that depict their multifaceted interests. [More]
SCORE 6.2
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46,912 Total Clicks
May 18 - Oct 18
New and Average
FashionHip FashionLifestyleSports
The 6 Patterns of Opportunity & Top 18 Megatrends
The process of nursing is streamlined via business and design
Implications - Businesses are designing and creating products that ease the process of nursing for mothers. Whether created for public nursing, to ease breast milk pumping or for mothers who don't nurse, such businesses and products reveal a more serious focus on women's health in the public sphere. [More]
SCORE 8.3
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Megatrends
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119,796 Total Clicks
Sep 17 - Oct 18
This Week and Warm
LifestyleHealth
Modular clothing enhances the flexibility of consumers’ wardrobes
Implications - Modular clothing items or wardrobes are becoming increasingly popular as consumers look to make long-term fashion purchases over pieces that are considered to be “on-trend.” These pieces offer consumers the flexibility to change up their style without the costs associated with constantly purchasing new items. [More]
SCORE 7.4
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Megatrends
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51,350 Total Clicks
Jun 17 - Oct 18
This Month and Warm
Fashion
Tools applied to the face adopt efficient self-cleaning functions
Implications - The adoption of automated and electric self-cleaning functions into various tools that touch the face is simplifying the sanitation process for consumers. This shift is able to balance consumers’ penchant for self-care, with their inability or unwillingness to prioritize constant upkeep for the products that offer that self-care. [More]
SCORE 6.1
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29,282 Total Clicks
Jun 17 - Oct 18
This Month and Mild
TechLifestyleHealth
Trend Hunter Services
Performance-enhancing features are adopted into unlikely products
Implications - The idea of performance-enhancement is widely valued as it gives consumers the impression that there are quick-fixes to some of their problems and goals, and the incorporation of performance-enhancing functions in less likely items – everything from underwear to chairs – is on the rise. Such items appeal to consumers because they seamlessly integrate into their lifestyles. [More]
SCORE 7
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74,766 Total Clicks
May 16 - Oct 18
This Month and Warm
Lifestyle
Home furniture and decor pieces adopt UV-reflective qualities
Implications - The damage the sun can have on furniture is now being prevented by brands through the use of materials and additional coatings that aim to mitigate UV ray-related harm to such items. This effect enhances the value of the items for their ability to retain their good form and coloring for longer, while catering to consumers seeking long-term home investments. [More]
SCORE 7
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56,462 Total Clicks
Dec 17 - Oct 18
This Month and Warm
Art & DesignHome
Brands leverage sarcasm to convey a deeper meaning to consumers
Implications - Taking a bolder stance on social and environmental issues, brands are creating products and launching campaigns that symbolize a deeper meaning in order to speak global concerns. The use of sarcasm adds a humorous touch that slightly cushions the underlying message -- establishing a connection with advocates or consumers that feel strongly about such issues. This approach targets younger generations, drawing them in and then encouraging them to look beyond the surface and become well-versed on how their consumption impacts the world around them. [More]
SCORE 7.4
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25,080 Total Clicks
Sep 17 - Oct 18
This Month and Average
FashionCosmetics