Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Sleep-enhancing products come in new and unfamiliar forms
Implications - Brands are extending outside of simple white noise apps or supplements to aid in the process of enhancing sleep, and are instead helping consumers enhance their nighttime ritual in unlikely formats. Whether in the form of platforms that find the potential in alternative sleep cycles that cater to the individual, or in desserts that induce sleep, such products and services cater to consumers’ desire for personalization and experimentation in their day-to-day rituals.

Homework Question - How can your brand find unique alternative solutions to the traditional problems it’s looking to resolve? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,989 Total Clicks
Dec 18 - Mar 19
This Week and Average
LifestyleHealth
Vitamins and supplements are packaged in snack forms
Implications - Health conscious consumers are no longer only turning to vitamins and supplements in pill or beverage form, and now expect health brands to provide such ingredients in the snacks they produce. On-the-go snacks that contain concentrated levels of the vitamins and supplements consumers seek cater to urban professionals looking to balance their day-to-day lives with their wellness rituals.

Homework Question - How coul your brand reformat the platform through which one of its products/services is offered? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
48,233 Total Clicks
Jul 17 - Mar 19
This Week and Warm
LifestyleHealth
Technology-driven construction products aim to improve quality, safety & efficiency
Implications - As urban environments continue to grow, there is an increased demand for fast and reliable construction to happen at any time; as a result, brands are creating high-tech products to aid current human capabilities. Drones, robotics, and AI are all playing a key role in the progression of the construction industry. This new shift within infrastructure development will allow humans to work alongside technology to create cities of the future in safer environments.

Homework Question - How can your brand adapt more technologies to increase safety and efficiency? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,115 Total Clicks
Oct 18 - Mar 19
This Month and Warm
Topical or wearable items aim to boost users' energy
Implications - No longer confined to items one would ingest, energy boosting products offered by brands are coming in the form of items like shoes and perfume. This shift comes as consumers seek out holistic health solutions that prioritize the enhancement of regular day-to-day rituals, without added effort on their end.

Homework Question - How could your brand enhance an existing product/service without changing how it's used by consumers? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
74,349 Total Clicks
Apr 17 - Mar 19
This Month and Mild
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Extended tools target the curation of aesthetics and function on social media
Implications - Social media-focused tools are prioritizing customers who are looking to create and curate feeds that are personalized, aesthetically pleasing, and/or streamlined. Such tools come as more consumers, particularly Millennials and Gen Z, are focused on having a social media presence that allows them to present themselves as a personal brand.

Homework Question - How could your brand better involve itself in the social media habits of younger consumers? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,661 Total Clicks
Apr 17 - Mar 19
This Month and Mild
Social Media
Bone broth is incorporated into meals and other alternative formats
Implications - Bone broth, typically offered in soup and beverage form, is now being adopted into a variety of other formats ranging from smoothies to snack bars. These items provide an alternative for individuals seeking out holistic health trends that balance health and wellness with the day-to-day rituals they are accustomed to.

Homework Question - How could your brand provide alternative formats of its product/service to suit the needs of more consumers? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
14,025 Total Clicks
May 18 - Mar 19
This Month and Untested
LifestyleHealth
Facial and hair care mists adopt milky ingredients to avoid dehydration
Implications - Despite the immediate refreshment most hydration mists offer, without the incorporation of specialty ingredients the moisture they provide can be temporary. Brands in the skincare industry are countering this fact by offering hydration mists based in milk or milky ingredients, catering to consumers seeking quick-fixes with long-term impacts in the process of self-care.

Homework Question - How could your brand create solutions that provide both immediate and long-term benefits? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
23,410 Total Clicks
Jun 17 - Mar 19
This Month and Untested
FashionCosmetics
Trend Hunter Services
Showrooms and showing experiences adopt mixed-reality designs
Implications - Brands showing their products are turning to mixed-reality technologies in order to elevate the experiences their customer has at the events they curate. These technologies allow for more immersive visitor experiences, and create more interactive forms of engagement at showings when compared to the relatively passive act of simply viewing products.

Homework Question - Conceptualize a showing experience for your product/service that incorporates mixed-reality technology. [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
62,379 Total Clicks
Aug 17 - Mar 19
This Month and Average
TechMarketing
Brands are using music as inspiration for their product lines
Implications - Brands are turning to the music industry for inspiration for their various ventures, with unlikely industries ranging from makeup to food taking cues from the different genres, organizations or themes that the music industry represents. This shift comes as brands increasingly seek to branch out into adjacent spaces in the process of product ideation in order to better present to their customer.

Homework Question - Consider an unlikely industry that your brand could draw inspiration from. [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
70,735 Total Clicks
Jan 17 - Feb 19
This Month and Average
Tech
Maternity clothing is enhanced to prioritize both style and function
Implications - Expecting mothers have long had to sacrifice style for function and comfort when it comes to maternity wear, but this is changing as brands begin balancing both in the collections they offer to pregnant women. This shift comes as more women demand and expect that their style-based clothing choices suit their lifestyles.

Homework Question - Consider an aspect of your business that implicitly has consequences for specific groups. How could your brand prevent such concerns? [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,175 Total Clicks
Mar 18 - Feb 19
This Month and Warm
FashionLifestyle