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Co-creation

Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Decentralized Distribution
Creatives are using blockchain to fund and distribute their projects
Trend - A new wave of startups are utilizing blockchain technology and smart contracts to offer filmmakers and musicians an alternative artist-centric solution for connecting with fans, acquiring funds, and distributing their projects.

Insight - Filmmakers and musicians operate within a highly centralized industry and, as a result, find themselves routinely faced with creative compromise and lowly compensation. Meanwhile, fans are seeking new ways to support these artists in more direct and personal ways. Accordingly, new blockchain-based platforms are aiming to empower creators by cutting out the middleman, enabling them to connect directly with fans and financiers so they can independently distribute their work.
Workshop Question - How could your brand utilize new technology, like blockchain, to disrupt traditonal industry practices?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Sleep
Personalized pillows and bedding allow for a fully tailored sleep experience
Trend - As sleep hygiene becomes an increasingly discussed topic, more products and services are required to help individuals customize, and subsequently maximize, their rest. Custom pillows and bedding achieve this by offering options to regulate size, temperature, position, and beyond. This is seen as an integral part of a holistic approach to health.

Insight - Consumers are further prioritizing a sense of holistic health, encompassing mental wellness, physical fitness, and sleep hygiene, among others. This is especially prevalent post-Pandemic. While COVID-enforced lockdowns were in place, people came to reprioritize a sense of personal peace as a way to retain control during such volatile times. This prioritization of serenity and peacefulness will remain post-pandemic, but will also require more customization and convenience-focused features as society returns to a faster pace.
Workshop Question - How could you offer further customization in your offering?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anime Collab
As anime grows in popularity, brands collaborate to create original content
Trend - Japanese anime has grown in popularity thanks to streaming services making this programming more accessible around the world. To ride on this popularity, businesses are now collaborating with anime brands in order to create content in the form of movies, shows and videos games.

Insight - Streaming services have made it easier for consumers around the world to access content that would have otherwise been unavailable to them, and this has caused greater interest in content across cultures. The constant demand for new content has caused brands to re-think their approach to creating work--whether that's in producing content faster, or in exploring new collaborations.
Workshop Question - What's a collaboration that your brand could initiate to promote its product/service?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Auto-Fashion
Fashion and auto brands are collaborating on upcycled clothing collections
Trend - While auto brands have certainly engaged in informing the design of objects and clothing in the past, they are increasingly donating various auto parts to clothing collaborations. With an emphasis on sustainability, these lines include discarded materials such as airbags, fabric, and more.

Insight - The emphasis that contemporary consumers are placing on sustainability is understandably increasing as more and more individuals feel a strong responsibility to counter the advance of climate change and often experience a sense of guilt about their lifestyle choices. Combined with a desire for uniqueness, which informs consumer confidence and allows them to feel special, many are looking for more creative repurposing of goods, with a focus on materials that are often overlooked.
Workshop Question - Conceptualize a product or line that takes advantage of 'overlooked' materials..
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Apparel Home
Clothing brands expand their portfolio with the addition of home good products
Trend - Popular brands in the fashion space are expanding their portfolios to include home goods. These range from decor, bedding, dishware, and furniture that are available at accessible price points.

Insight - Consumers are increasingly working from home, resulting in a desire to upgrade their living space. These individuals are looking for affordable ways to invest in the decor and functionality of their home. Thus, there is a greater need for cost-accessible options for those who can't afford home redesigns and renovations.
Workshop Question - How can your brand expand its products or services to meet consumer needs?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Camping Collab
Unlikely brands are collaborating with those in the outdoor/adventure space
Trend - Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base. Everything from K-pop camping gear collaborations to home furnishing chains offering adventure-friendly products and decor can now be found in this space.

Insight - Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure. More consumers are turning to recreational hobbies like hiking and camping as an alternative, and brands unrelated to this space are jumping in on the trend as a result.
Workshop Question - What is an unlilkely brand that your business could collaborate with?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dating Collab
Popular dating apps are partnering with brands for new product experiences
Trend - The ubiquity of dating apps has created an opportunity for brands to get involved and start working with these companies to create new products and experiences for users. These include everything from first date kits to tongue-in-cheek moving company campaign collaborations.

Insight - Since dating apps emerged in easy, swipable formats, they've become extremely popular among singles around the world. The ease with which dating apps connect people has resulted in these brands having enormous reach, and people who are familiar with them are more likely to engage with brands they associate with.
Workshop Question - What kind of partnership would expand the reach of your brand?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Purposeful Streaming
Streamed content is starting to prioritize education alongside entertainment
Trend - Purposeful content on streaming platforms is increasingly common, particularly as these platforms have seen an enormous boost in engagement in the last year. Increasing accessibility to everything from language-learning to STEM education through streaming platforms appeals to people of all ages and gives these platforms new avenues to explore.

Insight - The popularity of streaming platforms has resulted in a boost in demand for content--everything from educational to interactive content is seeing more interest among customers. Stay-at-home orders have resulted in more people spending time at home and engaging with streaming platforms to stay educated, entertained or in-shape.
Workshop Question - How could your brand diversify its offerings to cater to changing consumer behaviors?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streetwear Furniture
Designers are inventing new ways of fusing furniture and streetwear fashion
Trend - Designers are experimenting with the hybridization of contemporary furniture and streetwear. In this space, creatives are not only investigating material use but are also pushing the boundaries of aesthetic form and functionality by taking cues directly from the fashion industry.

Insight - Contemporary interest in novelty products is a direct result of industry acceleration and the power of choice in purchasing. This demand is strengthened by a consumer desire for indulgence and social recognition. In this space, many are embracing their curiosity to explore products and services that allow for better self-expression, as well as a way to communicate one's status to others. This, in turn, enables individuals to feel more confident.
Workshop Question - Conceptualize a hybrid product, inspired by an adjacent industry.
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Co-Created Influencer
Popular influencers on social media are co-creating collections with brands
Trend - Brands are reaching out to influencers with significant followings on various social media platforms in order to collaborate with them on new products and collections. Co-created products in this space include everything from skincare sets to wellness journals.

Insight - The amount of reach social media influencers have, particularly in appealing to Millennial and Gen Z demographics, is vast. This form of celebrity is more intimate and authentic-seeming to consumers, and they're thus more likely to trust products coming from influencers over other types of celebrities.
Workshop Question - How could your brand better tap into the influencer market?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends