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Co-creation

Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
AI Naming
Tech Startups are Launching Services that Suggest Baby Names using AI Algorithms
Trend - Companies are launching artificial intelligence (AI)-powered baby naming services. These services suggest baby names based on the user's preferences, such as gender or language. The tools use conversational AI to further limit these pools, enabling the user to state more niche name preferences.

Insight - Soon-to-be parents often struggle with preparation in all forms, being tasked with planning entire months or years ahead to ensure a smooth upbringing for the upcoming baby. These parents aim to reduce stress in each part of the parenthood process, and they turn to countless resources to help, such as parenting books or blogs. In recognition of this stressful life period, companies are launching AI-powered tools and services to help alleviate stress from the parenthood process.
Workshop Question - How can your brand leverage AI technology to provide personalized tools or services that alleviate stressful aspects of consumers' lives?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Scribe
AI tools are used in healthcare to automatically record patient information
Trend - Companies are launching Artificial Intelligence (AI)-powered scribes for the healthcare industry. These AI scribes automate the process of recording verbalized information from the patient and the charting, organizing, and preserving of important details—saving time for healthcare professionals.

Insight - Even in the post-covid world in North America, there is a persistent shortage of healthcare professionals leading to many being overworked. These working conditions reduce the amount of time allotted to each patient, and could potentially lead to some more menial tasks not receiving adequate attention. In recognition of these challenges, companies are launching AI tools and assistants specifically designed to perform documentation-related tasks, such as notetaking and charting patient data.
Workshop Question - How could your business utilize AI assistants to streamline its day-to-day workflow?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
No-Code Site
AI tools are used to create fully-functional websites without coding requirements
Trend - Specialty artificial intelligence (AI) companies are launching generative AI tools that simplify website creation. With no coding required by the end user, these tools use an intuitive prompt system which significantly lowers the barrier to entry for website building for businesses and freelancers.

Insight - In the modern era, online presences play pivotal roles in determining the success of a new startup or a freelancer's career. However, these demographics often struggle with the technical skills or financial freedom required to build an online presence. As a direct result of these challenges, services that reduce the barrier to entry for website and online presence creation are gaining popularity. New startups are addressing this demand by leveraging AI to create intuitive web-building tools.
Workshop Question - How could your brand use artificial intelligence to reduce the barrier to entry for its products or services?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Croissant Cookie
New 'Crookies' blend flaky croissant shells with baked cookie dough interiors
Trend - Since their inception in France in 2022, croissants filled with baked cookie dough, or 'Crookies,' have grown in popularity in restaurants and bakeries. Crookies are versatile and offer consumers a mix of the light flakiness of a croissant and the densely flavored dough of a cookie.

Insight - Foodie consumers and influencers continually seek foods with new ingredients, flavors, or cooking methods. These consumers try new products as soon as they are available, with social media bringing attention to more popular selections. Brands recognize that these consumers heavily prioritize more creative and diverse foods. In order to better capture the foodie consumer base, bakeries and restaurants are crafting hybrid pastries that blend different textures and flavors.
Workshop Question - How could your brand create new products and experiences by combining two separate ideas?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bamboo Bike
Brands are crafting electric bicycles with bamboo frames to further sustainability
Trend - Electric bicycle manufacturers are using bamboo in place of aluminum for frames to improve sustainability. Bamboo is lightweight and malleable for bike frames, while also being biodegradable. By using bamboo, brands are aiming to reduce their carbon footprints and appeal to eco-conscious consumers.

Insight - Each year, more consumers turn to electric micro-mobility solutions rather than gas-powered vehicles. This is often due to rising costs of gas, dense traffic, and environmental concerns. This has led to an increased amount of micromobility repair stores, as well as increased development of public charging infrastructure to mitigate battery constraints. In recognition of this environmental trend, bike brands are furthering their sustainability by turning to materials such as wood and bamboo.
Workshop Question - How could your brand further reduce its carbon footprint by incorporating renewable energy or sustainable materials in its operations?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Breakfast Bite
Balanced breakfast meals are made into bite-sized format for convenience
Trend - CPG brands are offering more balanced versions of bite-sized breakfast foods. These breakfast bites replicate the nutritional value of full breakfasts through complex ingredient lists. These are intended to save time for consumers without compromising on health or flavor.

Insight - Most health-conscious consumers recognize the importance of a healthy breakfast in contributing to day-to-day energy levels. However, not all individuals have the luxury of time to prepare these balanced meals, leading to many defaulting to purchasing quick fast food breakfasts, or simply skipping breakfast altogether. CPG brands are recognizing the demand for time-efficient alternatives to breakfast meals, and are in turn downsizing traditional breakfasts into ready-to-eat bite-sized portions.
Workshop Question - How could your brand ensure its products or services integrate seamlessly into consumers' daily lives?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
RTD Honey
Honey is being used in canned alcoholic beverages as a primary ingredient for flavoring
Trend - New startups are launching alcoholic RTD drinks with honey as the primary ingredient or sweetener. Honey is used due to its unique flavor profile and health benefits over processed sweeteners. These canned drinks boast the convenience of canned drinks and the natural, organic flavors of honey.

Insight - Health-conscious consumers are less likely to purchase canned alcoholic beverages due to high-calorie content, unexciting flavor profiles, and the inclusion of processed ingredients. As such, these consumers are drawn to canned drinks with healthy alternative ingredients and unique flavors that cannot be found in a local bar. Brands are adhering to these desires by taking flavor inspiration from non-alcoholic drinks to use in healthy alcohol-based RTDs.
Workshop Question - How could your brand create products or services that differentiate from competitors by targeting health-conscious consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Head-Mounted Display
High-definition displays are built into lightweight wearable eyewear
Trend - Tech brands are developing head-mounted wearables with built-in high-definition screens. These devices do not have onboard processors for VR, and serve primarily as large, private, simulated screens. This enables brands to reduce prices and appeal to consumers who require on-the-go displays.

Insight - Many remote workers choose to work in environments different from their home desks, such as coffee shops, for a change of environment and mindset. These workers prioritize remote productivity solutions to optimize workflow on the go, and are drawn to low-cost solutions to these desires. Tech brands are recognizing the need for remote productivity solutions and are creating lower-cost wearables with privacy features to address these consumers.
Workshop Question - How could your brand create products or services that bolster productivity in remote scenarios?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Fragrance
Brands are offering skincare fragrances with probiotics to promote skin health
Trend - Skincare brands are launching fragrances with probiotic ingredients to benefit skin microbiomes. These fragrances integrate into daily skincare rituals and aim to differentiate themselves from competitors as multifunctional products. Probiotic skincare products can reduce TEWL and improve hydration.

Insight - Younger consumers, particularly Gen Z and Gen Alpha, are highly influenced by social media personalities and trends, particularly in the beauty and self-care spaces. Recent trends have focused on the importance of ensuring products used in daily routines have a positive impact on the user, both in terms of health and appearance. As a result, brands are releasing fragrances and skincare products infused with probiotics to improve effects, and subsequently, brand image with younger consumers.
Workshop Question - How might your brand better increase its appeal to younger consumers by focusing on relevant social media trends?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Absorbent Package
Businesses are using moisture-reducing packaging without desiccant packets
Trend - Businesses are using custom packaging that reduces moisture levels with custom materials that do not require desiccant packets. These packaging materials are more sustainable and cost-effective than traditional plastic packages while having active moisture-reducing qualities that protect contents.

Insight - Brands that sell moisture-sensitive products, such as textiles, F&B, or electronics, are tasked with ensuring their products are sufficiently protected while maintaining low packaging costs and adhering to sustainability goals. These complex desires are leading to material science companies creating new solutions that aim to replace traditional packaging methods. Brands that partner with these material manufacturers can differentiate themselves from competitors and more quickly achieve goals.
Workshop Question - How could your brand improve its operations' sustainability by focusing on packaging innovations?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends