Co-creation
Consumers are more interested in a lifestyle than they are in material goods; the alignment of various brands and services to others -- or even to the consumer, inviting collaboration -- into one will satisfy this.
Related Megatrends:
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
44,639 Total Clicks
Jun 17 - Aug 18
New and Warm
Color-changing properties in skincare items enhance their value
Implications - Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,030 Total Clicks
May 17 - Aug 18
New and Warm
FashionCosmetics
Sweet and spicy dessert options rise in popularity
Implications - With the rise of experimental food consumption has come the popularity of spicy desserts. These products are able to pique the interest of those entrenched in foodie culture, while also retaining a sense of familiarity for consumers who are less curious or experimental in their consumption choices. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
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25,901 Total Clicks
Aug 17 - Aug 18
New and Average
LifestyleFood
Cooling ingredients are incorporated into various hair products
Implications - Whether used to cleanse, condition, or mask the hair, brands are releasing hair products that contain physically cooling properties. The incorporation of such ingredients serves two benefits – it enhances the customer experience with the product itself, while also boosting its perceived effectiveness due to the fact that it can be "felt" working. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,046 Total Clicks
May 17 - Aug 18
Recent and Mild
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Savory snacks adopt the flavors of various alcoholic beverages
Implications - Chip brands are trying to stand out by offering their products with unique flavors that replicate different types of alcohol. These products cater to foodie consumers who prioritize experimentation in consumption, while giving still alcohol connoisseurs a sense of familiarity by combining a relatively common pairing. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,713 Total Clicks
Nov 16 - Aug 18
This Week and Mild
LifestyleFood
Alcohol brands experiment with drinks in vapor form
Implications - The reformatting of traditional alcohol experiences now includes brands transforming their beverages into edible mist forms. By changing the way these products are typically ingested, these brands give consumers the experimental experiences they desire, while also ensuring safety by limiting the amount of alcohol visitors consume. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
68,163 Total Clicks
Jul 15 - Aug 18
This Week and Warm
LifestyleDrinking
Companies that specialize in entertainment use pranks as marketing tools
Implications - Brands within the entertainment sphere are more frequently using humorous pranks in order to market their services or products. Such campaigns align perfectly with the entertainment industry's inherent purpose, and give consumers incentive to establish authentic connections with the brands in question. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,915 Total Clicks
Jan 17 - Aug 18
This Week and Mild
Marketing
Trend Hunter Services
Social media platforms offer interactive, direct-purchase features
Implications - Social media platforms kept afloat by ad revenue are now creating direct-purchase functions, whether interactive or still in traditional picture or video forms. These functions create additional sources of revenue for the brands and the social media platforms themselves, while offering consumers simplified, convenience-minded methods of purchase. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,432 Total Clicks
Jul 17 - Aug 18
This Week and Warm
Pop CultureMarketing
Museums court streetwear collectors with commemorative fashion pieces
Implications - Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This progression highlights the need for older institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections, therefore expanding on the experience of the art in a way that makes it feel accessible to all. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,358 Total Clicks
Jan 18 - Aug 18
This Week and Warm
Cosmetic and fashion retailers incorporate branded workshops into their locations
Implications - Brands in the fashion and beauty industry are aiming to better customer experiences by offering informative workshops in-stores. The interactive nature of these workshops enables stronger and more authentic relationships between the brands in question and their consumers, enhancing loyalty as a result. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
49,881 Total Clicks
May 18 - Aug 18
This Month and Hot
MarketingBusiness