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Cyclicality

Cyclicality
The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Traditional sleep aid valerian is adapted for simpler consumption
Implications - Long praised as a natural remedy for sleeplessness and anxiety, herbal superfood valerian root is being newly incorporated into a range of snack and drink formats for easier, more enjoyable consumption. This shift speaks to the influx of adaptogenic "edibles," in which holistic ingredients are adapted into enjoyable formats as an alternative to oral capsules or tablets, hinting at the evolving expectations of consumers around the experience of their herbal remedies. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
46,650 Total Clicks
Nov 17 - Oct 18
Recent and Warm
LifestyleHealth
Indoor planters are incorporated into decor and furniture pieces
Implications - The rise of indoor gardens in urban environments has brought on small-space solutions like furniture and functional decor pieces that are integrated with plants, or space for plants. The merging of these items caters to consumers seeking greenery based escapism in highly populated concrete jungles, as well as their desire for simple contemporary decor. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
105,961 Total Clicks
Mar 18 - Oct 18
This Month and Hot
Art & DesignHome
Products aimed to enhance sexual pleasure incorporate cannabis
Implications - It's been shown that cannabis consumption enhances sexual pleasure, and cannabis brands are taking advantage of that fact by creating products that are specifically marketed with that purpose in mind. These emerging products are able to cater to niche consumer interests, appealing to their preference for personalization. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
38,460 Total Clicks
Feb 17 - Oct 18
This Month and Warm
LifestyleHealth
Consumer spaces incorporate real-time recycling initiatives and programs
Implications - Brands are curating spaces or creating products that offer "live" recycling over the course of the purchase journey. These products and experiences give consumers the opportunity to actually engage in consumption habits that lessen their ecological footprint, allowing for more interaction and less sermonizing around the subject of environmental change and betterment. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
50,979 Total Clicks
Jan 18 - Oct 18
This Month and Average
TechBusinessEco
The 6 Patterns of Opportunity & Top 18 Megatrends
The use of bamboo extract in luxury skincare items is on the rise
Implications - Bamboo extract is an increasingly prominent ingredient in luxury skincare items, as it's known for its antioxidant-rich, skin-protecting qualities. The incorporation of this ingredient into such products has the added benefit of enhancing trust via naturality, catering to consumers looking to make what they perceive as healthier purchase decisions. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
18,365 Total Clicks
Apr 18 - Oct 18
This Month and Mild
FashionCosmetics
CBD-infused products center their branding around mental and physical benefits
Implications - As the laws surrounding cannabis shift in key markets in North America, a distinct shift has occurred in the way related goods are marketed. CBD in particular is a key piece of the puzzle when it comes to integrating cannabis products into consumers' everyday lives, and has given way to aspirational, beautifully designed goods. One distinct way these products are standing out is by placing the mental and physical impact of CBD at the forefront of the branding and marketing of products in this space. This not only follows suit with shifts happening in personal care and food and beverage in general, but may even seek to generate more interest from those who are less familiar and typically uncomfortable with cannabis as a substance. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
18,976 Total Clicks
May 18 - Oct 18
This Month and Warm
LifestyleHealth
The use of volcanic materials within contemporary decor pieces is on the rise
Implications - The design and decor-related industries, particularly brands within them that produce contemporary products, are increasingly using volcanic rock in the formation of their products. The use of this material has the dual benefit of being structurally sound, and piquing consumer interest for its grand origins. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
71,639 Total Clicks
Feb 17 - Oct 18
This Month and Warm
Art & DesignDesign
Trend Hunter Services
Established brands enter the cannabis space in an authentic way
Implications - As cannabis culture works to entrench itself into the mainstream consciousness of North American consumer culture, established brands submit their contribution by identifying their key value offering as a brand and naturally extending that to this emerging industry. By leveraging their strengths and established brand identity, these companies are able to reap the benefits of being a first-player in cannabis lifestyle. For other brands looking to enter the cannabis space, these examples highlight the value of shedding conservative principles, and the now-changing standards that consumers once held for bigger brands. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
35,471 Total Clicks
Aug 17 - Oct 18
This Month and Warm
MarketingLifestyleBranding
Brands reinvent digestive aids for a broader audience appeal
Implications - Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health. From juice-infused seltzers to botanical seltzer cocktails, this new development shows a way for companies to rebrand a classic bodily aid. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
13,776 Total Clicks
Mar 18 - Oct 18
This Month and Mild
LifestyleDrinking
Daycare designs and programs focus more on niche health-related functions
Implications - The adoption of health-focused designs and programs in daycare facilities is on the rise, with specialized areas and nutritional items that adapt to the health preferences that some parents like to ensure their children are aligned with. The rise of such spaces comes in reaction to global childhood obesity rates, which fluctuate from country to country but remain on a generally upward trajectory. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
61,434 Total Clicks
May 16 - Oct 18
This Month and Warm
Art & DesignYouthLife-Stages