Consumer Insights>

Cyclicality

Cyclicality
The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Consumers form meaningful connections around local cannabis culture
Implications - Given the nature of consumers in congregating around local brands, many cannabis-focused businesses are becoming community centers as customers naturally form around emerging institutions. This shift speaks to the desire for experiences that lend themselves to the cultivation of offline connections in order to offset the effects of the majority of individuals spending so much time online, as well as specifically highlighting the implications of something like cannabis legislation in disrupting behavioral norms. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
26,414 Total Clicks
Jan 17 - Jul 17
Recent and Average
LifestyleHealthLifeSocial Media
THC-infused ingredients allow consumers to cultivate custom edibles at-home
Implications - As consumers become more familiar with legal cannabis products in the age of legalization, many are developing their own taste and dosage preferences that are accommodated by pre-packaged ingredients ready for at-home culinary pursuits. This progression highlights the consumer knowledge of the new product category as it diversifies rapidly and the role an individual's experience level will play in purchasing decisions. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,376 Total Clicks
Feb 16 - Jul 17
This Week and Mild
LifestyleFoodHealth
Indoor gardens take a more space-conscious approach for smaller homes
Implications - With a higher rate of consumers living in city buildings that don’t usually allow for outdoor gardens, those who are looking for a way to integrate gardening into their home are turning to space-conscious planter kits. Giving consumers a chance to grow their own herbs and foliage even without access to a yard, stackable and mountable solutions make indoor gardening a possibility for smaller homes. The shift towards smaller spaces creates opportunity for brands to provide solutions for city dwellers looking for ways to stay in touch with nature. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
108,582 Total Clicks
Feb 16 - Jul 17
This Week and V. Hot
Art & DesignDesignHome
Busy consumers seek anti-aging products for hard-to-tone body parts
Implications - With the rise of the healthy physique in fashion, consumers are looking for easy ways to tighten and tone their bodies without investing too much time at the gym. Turning to topical treatments, consumers are enticed by the dual-function of anti-aging products for age-revealing body parts that also firm the skin for an overall healthy appearance. This growing market indicates a preference for simple, multi-tasking solutions within skincare. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
35,949 Total Clicks
Apr 16 - Jul 17
This Week and Mild
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Skincare brands are positioning anti-aging products to target younger markets
Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,752 Total Clicks
Jul 16 - Jul 17
This Week and Average
FashionMarketingCosmeticsBranding
Consumers integrate technology into their anti-aging skincare regimen
Implications - Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,997 Total Clicks
Dec 16 - Jul 17
This Week and Warm
TechFashionGadgetsCosmetics
Men acquire a taste for self-care via anti-aging skincare rituals
Implications - Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
10,184 Total Clicks
May 17 - Jul 17
This Week and Average
Trend Hunter Services
Parents favor adaptable furniture that grows with their kids
Implications - Modular furnishings have become a favorite as homes get smaller and the need for customization gains prominence. When it comes to raising kids in these homes, savvy parents are opting for pieces that accommodate the different stages of childhood. Designs that adapt to user’s changing needs are seen as investments that will last and grow with the family, indicating a desire for smarter purchases. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
237,565 Total Clicks
Oct 15 - Jul 17
This Month and Warm
Kids’ home furnishings emphasize wellness-focused play
Implications - Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
76,885 Total Clicks
Apr 16 - Jul 17
This Month and Mild
The traditional espresso drink is reinvented with superfood infusions
Implications - As both coffee culture and the world of supplements continues to expand rapidly thanks to a competitive environment of innovation, consumers are embracing superfood-infused lattes as a way of offsetting the negative effects of caffeine. This progression demonstrates the all-encompassing nature of the health and wellness movement, and more specifically, the pursuit of balance in terms of food and beverage consumption. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,476 Total Clicks
Jan 17 - Jul 17
This Month and Warm
LifestyleFoodHealthDrinking