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Cyclicality

The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
Revived Analog
Audio hardware brands are releasing nostalgia-inspired CD players
Trend - Audio hardware brands are now looking to the 90s and 2000s for tech inspiration, rather than the 70s-inspired record players, leading to the revived popularity of both desktop and portable CD players. These devices blend 90s nostalgia with modern features.

Insight - Nostalgia is an evergreen motivator for consumers making purchase decisions. This is due to many consumers seeking comfort, familiarity, and safety rather than taking risks. Combining this motivator with the fact that millennials and Gen Z consumers are now reaching their 30s and 40s, there is a growing market for nostalgic products that harken to the 90s and 200s. In order to market to and appease this subset of consumers, brands are releasing retro-inspired CD players with modernized features.
Workshop Question - How can we incorporate nostalgia into our products with a specific respect to the generations currently seeking nostalgia the most?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Healthspan Plans
Consumers are making proactively looking to extend their healthy years
Trend - The focus on wellness has evolved from short-term fixes to long-term health optimization, with consumers actively seeking evidence-backed solutions that support healthy aging. From cognitive enhancement supplements to personalized preventative care programs, brands are responding with products and services that promise to extend not just lifespan, but "healthspan" - the period of life spent in good health.

Insight - Contemporary consumers' relationship with health has shifted from reactive to proactive as they gain a deeper understanding of how lifestyle choices impact long-term wellbeing. This shift is driven by increased access to health data, longevity research, and a desire to maintain quality of life as they age. Rather than accepting decline as inevitable, consumers are viewing aging as malleable and seeking ways to optimize their biological age through evidence-based interventions.
Workshop Question - How could your brand help consumers invest in their future health outcomes?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pizza Inspired
CPG and QSR Brands are Developing Snacks and Quick-Eats with Pizza-Inspired Flavors
Trend - QSR and CPG brands are tapping into the popular flavors and ingredients pizza to create unique and exciting snack offerings. These pizza-inspired snacks are designed to capture the essence of everyone's favorite comfort food while providing convenient, on-the-go options.

Insight - Contemporary consumers seek novel and nostalgic flavors, leading to trends such as experiential dining and flavor experimentation, placing pressure on businesses. To meet these desires, QSRs and CPG brands are introducing snacks with unique flavor profiles and formats that appeal to a wide audience. These snacks cater to cravings for fun, familiar tastes and provide a fresh twist on traditional options. Convenient, easy-to-eat snacks fit busy lifestyles, keeping brands competitive.

Workshop Question - How can we incorporate nostalgic and novel flavor profiles into our products to create convenient, exciting offerings for busy, modern consumers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Broth
Food manufacturers are repurposing excess waste food into usable broths
Trend - Brands in the CPG space are partnering with farms and factories to launch upcycled vegetable and bone broths. These broths take excess food byproducts that would typically be wasted, and instead turn them into consumable, usable broths to focus efforts on sustainable practices.

Insight - It is not only the consumer that prioritizes sustainability in the modern era, as increased pressure from governments, NGOs, and from policies have led to brands themselves finding it near unavoidable to employ sustainable practices. As such, brands across CPG and other product-focused spaces are looking to their supply chains to find ways to reduce their carbon footprints. For CPG brands, this has led to launching upcycled products and reducing food waste.
Workshop Question - How could your brand reformat aspects of its supply chain to improve overall sustainability efforts?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alt Red
Startups are launching alternative food coloring in light of FDA's ban of Red Dye No. 3
Trend - The FDA's ban on Red Dye No. 3 is accelerating innovation in natural and fermentation-based food colorants, as manufacturers face a 2027 deadline to reformulate products containing the synthetic dye. As a result, startups with biotechnology and sustainable production methods are capturing market share in this evolving space.

Insight - Recent regulatory changes around synthetic food additives reflect growing consumer awareness and demand for clean-label products. While food manufacturers have historically prioritized cost and stability in colorant selection, they are now being forced to consider alternative solutions that align with both regulatory requirements and changing consumer preferences.
Workshop Question - How could your brand leverage the shift toward natural ingredients to drive innovation?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar QSR
Restaurants powered by solar energy are improving sustainability efforts
Trend - Popular restaurant chains are investing in solar power grids to reduce emissions across consumer-facing locations. By reducing reliance on the local power grid, and in some cases provided power to said grid, these restaurants improve their public perception by reducing environmental footprints.

Insight - Restaurants often receive criticism from environmental groups, and while the majority of these criticism target restaurant supply chains when food shipping is involved rather than local suppliers, others point out the high power draws associated with large freezers and kitchens in fast-food restaurants. In order to reduce the emissions from the power draw and appease eco-conscious consumers, restaurant corporations are investing in solar energy grids to power individual locations.
Workshop Question - How could your brand invest in renewable energies to reduce emissions across various points of its operations?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experimental Flavor
Grocers are using private label brands to test market response to flavors
Trend - Higher-end grocery stores in North America are using private label brands to test the market's response to less-traditional, eastern-inspired flavors. These flavors are sold in various formats, such as spices, sauces, or even frozen ready-to-cook meals.

Insight - The diverse nature of most cities across North America leads to consumers with a wide range of preferences. The foods that some consumers may eat on a daily basis may be entirely unbeknownst to another consumer. However, these consumers may enjoy the flavors, despite not having tried them. In order to boost the availability of less traditional foods for consumers that may be interested, but have yet to try them, grocers are using their private label brands to test a wide array of flavors.
Workshop Question - How could your brand effectively market lesser-known products or services to a wider consumer base?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vibe Marketing
Brands shift from demographic targeting to emotional resonance
Trend - Brands are shifting away from traditional demographic targeting and trend forecasting toward emotion-led "vibe marketing" that emphasizes mood, feeling and cultural resonance. This approach spans multiple sensory touchpoints, from visual aesthetics to music, and prioritizes creating an emotional atmosphere over direct product messaging.

Insight - As consumers grow increasingly resistant to traditional marketing tactics, they're gravitating toward brands that can authentically tap into and cultivate specific emotional frequencies. This shift reflects a broader cultural move away from fact-based decision making toward intuitive, feeling-based choices. While previous generations of marketing relied on clear demographic targeting and concrete benefits, today's consumers seek brands that understand and reflect their emotional wavelength.
Workshop Question - How can your brand create an authentic emotional resonance beyond traditional marketing tactics?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tactile Hedonism
Brands embrace multisensory comfort in marketing and design
Trend - Brands are increasingly incorporating multisensory comfort elements into their marketing and product development, from shaggy textures in design to food-inspired beauty products. This approach extends beyond visual appeal to engage multiple senses, with particular emphasis on touch, smell, and sound.

Insight - In response to heightened collective anxiety and digital fatigue, consumers are gravitating toward products and experiences that provide tangible comfort and sensorial escape. While previous generations sought luxury through minimalism and sleek design, today's consumers associate premium experiences with tactile pleasure and multisensory indulgence. This shift reflects a deeper psychological need for physical comfort in an increasingly virtual world, driving consumers to seek products that offer both emotional and sensorial satisfaction.
Workshop Question - How can your brand incorporate multisensory comfort elements into its product experience?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Trinket
Gen Z consumers are investing in mini toys to decorate their personal items
Trend - Plush keychains and "blind box"-style collectibles are gaining traction among Gen Z consumers. Often attached to purses, backpacks, and other accessories, these toys infuse individuality into everyday items, allowing consumers to tap into their inner child through cartoon aesthetics and characters.

Insight - Gen Z consumers often seek comfort in the "cutesy" aesthetics and characters reminiscent of their childhood, using them as a grounding force in times of change and uncertainty. These consumers turn to plush toys and collectibles, which offer a sense of community and a way to express their unique personalities while navigating everyday life. Businesses that align with this desire for personal expression and nostalgia are well-positioned to attract and engage younger consumers.
Workshop Question - How can your brand tap into Gen Z's passion for personalization?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends