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Cyclicality

Cyclicality
The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Health and wellness take inspiration from music festivals
Implications - Brands focused on health-related products and services are adopting the festival model to create large, festival-like events for consumers to experience. These events tap into the loyalty of their more passionate customers, and appeals due to its acceleration of the wellness craze that social media fuels.

Homework Question - Conceptualize a festival that centers around your business' brand, products and/or services. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
59,090 Total Clicks
May 17 - Dec 18
Recent and Warm
Lifestyle
Brands that facilitate social rituals use metrics to determine their products
Implications - Brands based in social rituals are using the power of social media analytics to create products that come as a direct result of what's popular on social media. These creations adopt the aesthetics that Millennial and Gen Z consumers are more likely to engage with on socials, allowing these brands the perfect formula to draw them in.

Homework Question - How could your brand use social analytics to directly impact the aesthetics of its product/service? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
6,857 Total Clicks
Oct 18 - Dec 18
This Week and Warm
Art & Design
The incorporation of moss into skincare products appeals via novelty
Implications - Skincare brands are taking notes on the long-established healing properties of moss by incorporating it into their products. These items are able to appeal for their unlikely incorporated ingredient, while also appealing to consumers who prioritize natural living in their purchase decisions.

Homework Question - What's an unexpected but effective addition your brand could incorporate into its product/service? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,535 Total Clicks
Jan 17 - Dec 18
This Week and Mild
FashionCosmetics
Brands develop eco-conscious rituals and environments for seniors
Implications - Brands are empowering seniors to live more eco-conscious lives by putting in place programs, products and services directed to this goal. Such spaces and services approach environmentally conscious living from a comprehensive point of view, broadening the impact and putting less pressure on younger generations to take on the burden of ultra-conscious living on their own.

Homework Question - How could your brand better empower consumers to live eco-conscious lives? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
35,558 Total Clicks
Feb 17 - Dec 18
This Week and Average
Eco
The 6 Patterns of Opportunity & Top 18 Megatrends
Skin-exfoliating products come in solidified forms to enhance convenience
Implications - The incorporation of exfoliant products into the growing trend of solidified cleansers is on the rise, elevating the function of these products. Such items cater to consumers looking for more convenient skincare routines, while enhancing user experience via the unfamiliar format through which the product is offered.

Homework Question - How could your brand provide a familiar product in a new formulation/platform? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,465 Total Clicks
Jan 17 - Dec 18
This Week and Warm
FashionCosmetics
Classic gaming products and services are revamped for generational preferences
Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,137 Total Clicks
Mar 18 - Dec 18
This Week and Warm
TechArt & DesignToysLife-Stages
Serums and moisturizers come in sprayable forms
Implications - Once specific to cosmetic items like moisturizers and serums, potent skincare ingredients that actually deliver benefits to the skin are now coming in spray form. Where once skincare sprays were simply used to refresh, they are now used to deliver the moisturizers, collagen-builders and antioxidants that can be found in less convenient forms of skincare, catering to consumers who appreciate their wellness-related rituals being both simple and effective.

Homework Question - Consider a new platform through which your brand could offer its product/service. [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
13,664 Total Clicks
Oct 17 - Dec 18
This Week and Untested
FashionLifestyleHealthCosmetics
Trend Hunter Services
CBD-based products take on branding similar to vitamins and supplements
Implications - Products that include the cannabis compound CBD are now being packaged and marketed in forms similar to those of the contemporary vitamin and supplement industry. This shift in representation is allowed as more consumers perceive cannabis consumption as medically beneficial, and its familiar and health-oriented branding is able to enhance trust in its efficacy and quality.

Homework Question - Which adjacent industry or business could your brand look to for inspiration on branding and/or marketing? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
11,567 Total Clicks
Nov 18 - Dec 18
This Week and Warm
MarketingLifestyleFoodHealth
Activated charcoal is infused into tangible products
Implications - With there being plenty of edible and skin-applicable charcoal-infused items, there is now a rise in which inedible or applicable products are infused with activated charcoal. Whether in the form of bacteria-preventing towels or in the bristles of makeup brushes, such items offer the perception of enhanced value to wellness-minded consumers who have become familiar with the charcoal craze.

Homework Question - Consider a popular trend in an adjacent industry. How could your brand adapt and adopt it? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
106,191 Total Clicks
Apr 14 - Dec 18
This Week and Average
LifestyleHealth
Sleep-related brands pivot their marketing to emphasize wellness
Implications - Brands within the sleep industry are pivoting their marketing tactics from deals and discounts, to centering themselves within the growing "wellness" industry. With campaigns that cater to busy professionals and offer relaxation-focused escapist experiences, this shift in tactics allows for the sleep industry to remain relevant to the contemporary values and branding that draw in modern consumers.

Homework Question - How could your business better rebrand to suit the expectations of the modern consumer? [More]

SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
116,304 Total Clicks
May 17 - Dec 18
This Week and Hot
MarketingBusinessLifestyleHealth