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Cyclicality

Cyclicality
The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Pumpkin is an emerging ingredient in skincare items
Implications - The enzyme-rich nature of pumpkins has resulted in the incorporation of this fruit into various luxurious skincare items. Containing antioxidants and vitamins, the use of this ingredient in skin care allows for its branding as both an “on-trend” or seasonal item, and now, as a luxury product. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
7,724 Total Clicks
Apr 18 - Aug 18
Fresh and Mild
FashionCosmetics
Brands touting veganism directly appeal to children via design and familiarity
Implications - With veganism not typically being a diet that children choose to subscribe to themselves, brands are aiming to cater to younger demographics via playful designs and offering foods that have historically appealed to kids. This shift offers vegan or ultra health-conscious parents some more effective strategies for introducing their children to vegan eating. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
17,230 Total Clicks
Jul 17 - Aug 18
New and Mild
MarketingLifestyleFoodHealth
Supplements based in cannabis and its associated compounds boost health
Implications - The cannabis industry is further establishing itself in the health and wellness space by offering cannabis products in supplement form. By marketing themselves as similar to the billion-dollar vitamin industry, these brands are able to enhance trust between themselves and consumers who may be more wary of products associated with cannabis. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
19,997 Total Clicks
Sep 17 - Aug 18
New and Mild
Lifestyle
Brands that offer indoor planters enhance their purpose, and therefore value
Implications - Indoor planters are being designed with alternative or added purposes that go beyond simply growing herbs. Whether specially curated cocktail herbs or designed to boost the mood of users, the incorporation of added value to such products offers a point of distinction in an oversaturated market. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
70,059 Total Clicks
Jul 17 - Aug 18
Recent and Warm
Art & DesignEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Prebiotic skincare products become more popular for those seeking healthier skin
Implications - Prebiotics are increasingly common as the primary highlighted benefit of various skincare products, as this food source for probiotics can be highly effective in maintaining strong and youthful skin. The benefit of incorporating prebiotics into skincare from a marketing standpoint is that it invokes curiosity, not only for its distinct nature but for the familiarity consumers already have with more commonly marketed term "probiotic". [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
35,110 Total Clicks
Oct 17 - Aug 18
Recent and Mild
FashionCosmetics
Consumers seek out more gentle alternatives to retinol
Implications - The vitamin A derivative retinol's highly effective qualities make it popular, however some consumers are seeking out more gentle alternatives in order to preserve the same effects of the compound, but without applying harsh chemicals to the skin. Skincare brands are meeting this demand by offering retinol-free products, or those that include retinol-like substances, catering to consumers concerned with natural-minded self-care. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
18,008 Total Clicks
Oct 17 - Aug 18
Recent and Mild
FashionCosmetics
Color-changing properties in skincare items enhance their value
Implications - Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
45,484 Total Clicks
May 17 - Aug 18
Recent and Warm
FashionCosmetics
Trend Hunter Services
Cica becomes the latest, buzzworthy ingredient in the skincare industry
Implications - The Centella asiatica plant, better known as "cica" in the skincare world, is on the rise as a "super" skincare ingredient. Rising in prominence for its antioxidant-rich and moisturizing properties, this ingredient appeals to consumers for its historic significance, as well as the new platforms through which it is used. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
11,888 Total Clicks
Sep 17 - Aug 18
This Week and Mild
FashionCosmetics
Healthy beverage products contain high-fat ingredients
Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,701 Total Clicks
Mar 17 - Aug 18
This Week and Warm
LifestyleHealthDrinking
Chocolate products contain various energy enhancing ingredients
Implications - Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,709 Total Clicks
Jan 16 - Aug 18
This Week and Mild
LifestyleFoodHealth