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Cyclicality

The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
Supplement Beauty
Health brands create beauty supplements targeted at men's needs
Trend - The beauty supplement space is typically targeted at women, but brands are recognizing that men often desire the same results that women do from their health products. Beauty products like hair-growth supplements and skin-enhancing collagen supplements are increasingly being made for men, rather than only being targeted at women.

Insight - Gender disparities in the way products and services are marketed have often been limiting to people of all genders. With consumers now being more open about their needs and preferences regardless of their gender, and demanding that brands market to them with less rigidity, a wide range of industries are adapting to this more progressive shift.
Workshop Question - How is your brand prioritizing more progressive approaches to marketing?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Male Probiotic
Probiotic supplements are being offered for men's specific needs
Trend - Supplements that are designed for men and women's specific health and hormone-related needs have long been popular, and now these supplements are prioritizing men's gut health with probiotic ingredients.

Insight - When it comes to self-care, whether it's related to food, skincare or supplements, consumers are increasingly prioritizing natural ingredients. The oversaturation of the health and wellness industry has resulted in a refocus on products, ingredients and services that are familiar and therefore more trustworthy to consumers.
Workshop Question - How is your brand building trust with its customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biodegradable Tech
Tech products and accessories are built with environmentally friendly materials
Trend - Companies are launching technology and tech accessories with biodegradable capabilities. While some companies are embarking on very ambitious projects like biodegradable desktop concepts, others are starting out with compostable cases or experimenting with more eco-conscious materials.

Insight - Contemporary consumers are aware of the consequences of climate change and as a result, many are looking for ways to reduce their carbon footprint and pivot to a more planet-friendly lifestyle. This, in turn, is creating a demand for fully sustainable products and better waste management processes across industries. This interest is only intensifying as individuals are becoming increasingly worried about climate change.
Workshop Question - How can your brand pivot to biodegradable materials?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carbon Negative
Brands committed to the environment aim for carbon-negative production
Trend - Carbon-negative production is on the rise as brands look to stand out in a sea of others claiming that they're friendly to the environment. These brands aim to actually contribute more to carbon-offsetting than they produce, rather than simply aiming for carbon-neutrality.

Insight - Now that consumers are more educated on climate change and what's causing it, there's an underlying understanding of which businesses are committed to the cause, and which ones are simply paying lip service to it. Brands that make significant contributions are more likely to gain consumer trust have have those consumers remain loyal to them.
Workshop Question - How is your brand shownig its commitment to environmental and/or social issues?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refillable Hygiene
Refillable deodorant products cater to eco-friendly consumers
Trend - Refillable deodorants are becoming increasingly popular as consumers look for ways to be more environmentally-friendly in their day-to-day habits. These products avoid excess packaging waste and include natural ingredients.

Insight - As consumers continue to become more educated on the negative consequences of climate change, they're looking for both micro and macro ways to change their habits in order to reduce their personal impact on the environment. Some consumers are willing to sacrifice convenience in order to reduce their harm.
Workshop Question - How is your brand offering customers the opportunity to be more environmentally friendly?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nature Novice
Adventure tourism brands offer slower-paced novice trips for a new wave of travelers
Trend - When vacationing during COVID-19, North Americans are opting for trips that focus on the outdoors. Many of these consumers aren't experienced with outdoor activities like hiking, climbing, or kayaking and want to learn. In response, adventure tourism brands are offering slower-paced trips to accommodate the new surge of travelers.

Insight - The traveling industry has been drastically altered in light of the COVID-19 pandemic. The shelter-in-place restrictions and the increased time spent indoors have given many consumers time to reflect on what they want to experience in life–with many finding a preference for outdoor experiences. As "well-being" takes on a new meaning in the era of COVID-19, priorities have shifted with many consumers and they now looking to unplug and reconnect with the natural world.
Workshop Question - How can your brand accommodate shifting consumer priorities amid COVID-19?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Lung Training
Tech brands are developing products to help consumers improve their lung capacity
Trend - Deployed as solutions both for athletes and everyday consumers, companies are developing compact and portable smart devices that can assist individuals in training their breathing to improve lung capacity and enjoy a healthier life.

Insight - The renewed focus on health and wellness during the COVID-19 pandemic has motivated some consumers to look for ways to improve their lifestyle and the overall capacity of their systems. In this space, consumers are looking for solutions that will help them be prepared for the duration of the pandemic, as well as for the next health crisis. This, in turn, allows them to gain peace of mind while feeling more energized as a result of being proactively focused on wellness.
Workshop Question - How can your brand contribute to health and wellness in the post-COVID age?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Witch Hazel Cosmetic
Makeup products are infused with the ingredient witch hazel
Trend - Brands in the cosmetic space are enhancing the benefits of their makeup products by including beneficial ingredients in them--with a newer one being witch hazel. Known for its use in skincare, the ingredient is said to be beneficial for people with acne-prone skin.

Insight - When it comes to personal care, consumers are increasingly wary of the ingredients that go into the products they put on their skin. The knowledge people now have on various ingredients--good or bad--has resulted in consumers being more discerning about what's in the products they choose to purchase, whether those are skincare or makeup.
Workshop Question - How is your brand catering to educated consumers looking for beneficial ingredients?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Witch Hazel Serum
Witch hazel is being incorporated into facial serums
Trend - Many consumers are familiar with the use of witch hazel in toners, and the natural ingredient is now increasingly being adapted into facial serums. The calming and astringent properties of witch hazel help individuals with inflammed, acne-prone skin.

Insight - The skincare industry is full of ingredients, products and innovations that tend to overwhelm consumers who are new to this space. Ingredients that are well-known and natural are able to draw in consumers who are skincare "beginners", or those who are simply more likely to trust what they consider to be healthy, natural ingredients.
Workshop Question - How could your brand reformat a traditional product, service or ingredient?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Process Visualization
Designers are launching products to help consumers with difficult processes
Trend - Designers are thinking about the correlation between mental health and objects/visual imagery. With this in mind, many are harnessing the potential of visualization and interactivity to assist consumers in processes of healing and grief.

Insight - Throughout their life, consumers and their loved ones might find themselves in difficult situations, pertaining to anything from rehabilitation and mental health to loss. In times like these, the wish for overcoming the hardship, physically or emotionally, is strong. In most cases, however, these processes can be lengthy and difficult. As a result, individuals are looking for support and ways to express themselves throughout their experience, which allows them to feel comforted and motivated to keep going.
Workshop Question - How can your brand assist individuals during personal hardships?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends