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Cyclicality

Cyclicality
The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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North American brands topically tackle inequality in the school system
Implications - Inequality in the United States schooling system is rampant in a number of ways, and brands are aiming to address some of these issues in small but impactful ways. This shift has a two-way benefit in that it enhances inclusivity and accessibility for students who face barriers such as cost in the process of learning, while establishing the brands in question as being ones that prioritize the accommodation and betterment of all students, rather than simply privileged ones. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
11,733 Total Clicks
Feb 18 - Jun 18
New and Untested
FashionBusinessLifestyle
Brands are marketing their desserts and sweet treats as non-GMO
Implications - Dessert brands are highlighting the fact that the ingredients in the products they release are non-GMO. More than simply catering to health-conscious consumers, these products offer brands with non-organic desserts a different way to establish their nutritious value, while strengthening the perceived health of the organic desserts that they also tout as being non-GMO. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,946 Total Clicks
Oct 17 - Jun 18
Recent and Average
LifestyleFoodHealth
Brands release fragrances based in natural ingredients
Implications - Brands are increasingly offering fragrances that are based in natural and vegan ingredients. This eco-friendly shift comes as a response to the rise of global essential oil purchases, with the assumption that more consumers are replacing classic perfumes with natural alternatives. These products also have the added benefit of catering to consumers concerned with adopting environmentally friendly habits in all aspects of their lives. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,709 Total Clicks
Jun 17 - Jun 18
Recent and Average
FashionEcoCosmetics
Artisan and high-end foods are being created with leftovers
Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
30,273 Total Clicks
Mar 16 - Jun 18
This Week and Mild
LifestyleFoodEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Egg whites are highlighted in healthy on-the-go snacks
Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,585 Total Clicks
Oct 17 - Jun 18
This Week and Warm
LifestyleFoodHealth
Urban planning evolves to accommodate and grow local wildlife
Implications - Urban planning initiatives are slowly beginning to focus on bringing back some of the wildlife that the construction and expansion of cities has inevitably turned out. This shift comes with the acceleration of research and widespread understanding on the effects of human intervention on the environment, and reveals the significance of brands and governments working together to mitigate such concerns. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
115,933 Total Clicks
Nov 16 - Jun 18
This Month and Warm
BusinessEco
Cannabis is incorporated into menstrual relief products
Implications - The incorporation of cannabis into products that offer relief from menstruation-related symptoms is becoming increasingly common. These products indicate a rise in the acceptance of cannabis as a supplementary medicine, and caters to individuals seeking alternative treatments to mild menstrual symptoms. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
38,821 Total Clicks
Jan 16 - Jun 18
This Month and Warm
LifestyleHealth
Trend Hunter Services
Women's health products get more restrictive with free-from ingredients
Implications - As consumer desire for free-form foods expands, brands across other industries like women’s health are adopting such tactics to appeal to consumers with more restrictive wellness needs. Catering to women seeking a more natural experience during specific life stages like pregnancy or motherhood, brands are offering GMO-free and non-artificial flavored items to appeal to those who are more restrictive in their diets. This not only speaks to the growing desire for natural and organic products but also the growing desire for more lifestyle-targeted goods. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
21,759 Total Clicks
Feb 17 - Jun 18
This Month and Mild
LifestyleHealth
Chefs recreate eggs with entirely vegan ingredients
Implications - Though many food products are now touted as being egg-free, chefs are taking this concept a step further by creating eggs that are free of the protein they're named after. Looking and tasting like real eggs, these artificial food products provide vegan consumers alternatives to the oft-consumed item, and also cater to foodie consumers seeking novelty. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
16,488 Total Clicks
Apr 17 - Jun 18
This Month and Mild
LifestyleFoodHealth
Products that enhance the health of moms, or expecting moms come in snack form
Implications - Pre or postnatal products that contain vitamins and minerals that enhance mothers', or expecting mothers' health are now coming in the form of snacks and drinks. These products offer healthy and less medicinal-seeming options for mothers who are looking for seamless ways to integrate pregnancy-related nutritional products into their lives. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
23,065 Total Clicks
Jun 16 - Jun 18
This Month and Mild
LifestyleFoodHealth