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Cyclicality

The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
Sustainable Interior
Auto brands use sustainable materials in their car interiors
Trend - The automotive industry has been prioritizing sustainability with electric vehicles in recent years, and they're now taking this a step further with car interiors that feature eco-friendly materials.

Insight - As climate change worsens, consumers are increasingly using sustainability as an important factor to consider in their purchase decisions. Eco-friendliness is a factor that more consumers are considering for small everyday purchases, as well as larger lifestyle decisions.
Workshop Question - How could your brand better empower customers to make eco-friendly purchase decisions?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cannabis Immunity
Cannabis-featuring products claim to boost users' immune systems
Trend - Cannabis brands are releasing products that they claim help boost consumers' immune system health, with everything from gummy based supplements to sparkling waters that feature cannabis now incorporating these immunity boosting claims.

Insight - In North America, the cannabis industry is increasingly viewed as one that contributes to the overall health and wellbeing of consumers. Outdated notions of cannabis being indulgent or bad for one's health have been pushed aside with the help of accessible information, and formulations that more people feel safer consuming-- including edibles, beverages and extracts.
Workshop Question - How is your brand ensuring its potential customers' trust?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Mattress
More mattress brands prioritize eco-friendly production
Trend - Mattress brands are starting to prioritize sustainability alongside other industries, with brands in this space now offering everything from mattresses made from upcycled ocean plastic to organic, non-toxic mattresses for infants.

Insight - Sustainability is a growing priority for the average North American consumer as climate change and its consequences become more apparent. Now, consumers are increasingly seeking out brands that prioritize eco-friendliness in an authentic way--through materials and production that are actually safe, or even beneficial, for the environment.
Workshop Question - How is your brand authentically prioritizing sustainability?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Chlorophyll Skincare
Chlorophyll is being used as a highlighted ingredient in skincare products
Trend - Chlorophyll--the green compound that's found in plants and algae--is often consumed for its various health benefits, and it's now being incorporated into skincare products to promote their natural benefits.

Insight - Consumers are increasingly drawn to "natural" skincare ingredients, particularly as the many choices in the cosmetics industry can be overwhelming. Products that contain ingredients that people consume and therefore know are healthy will pique the interest of those who are seeking out straightforward, effective cosmetics.
Workshop Question - How could your brand be more straightforward in its marketing attempts?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Luxury
Designer brands try their hand at upcycling products and materials
Trend - Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products.

Insight - Making sustainable purchase decisions is increasingly important to North American consumers of all incomes. With eco-friendly consumption being more accessible to consumers with more wealth, there is a growing responsibility within this demographic to make sustainability a priority.
Workshop Question - How is your brand making sustainability more accessible?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morning CBD
Cannabis brands release CBD products intended for morning use
Trend - Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning.

Insight - The North American cannabis industry continues to grow, and consumers are increasingly using the medicinal and recreational substance to enhance their routines. Whether it's enhancing physical performance or helping users relax, cannabis is quickly becoming a lifestyle product for customers.
Workshop Question - How is your brand expanding its product lines to better integrate into customers' routines?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Breakfast
Common pre-packaged breakfast foods are made with upcycled ingredients
Trend - The food industry is a major contributor to global waste, and small brands in this space are aiming to cut down on this waste by incorporating upcycled ingredients into common at-home breakfast products, including everything from pancake mixes to cereals.

Insight - As more consumers prioritize sustainability in their consumption choices, they're turning to brands who are authentic in their eco-friendly production choices. These consumers are seeking out brands that allow them to integrate sustainability principles into their daily habits and routines.
Workshop Question - How is your brand making sustainable consumption easier to achieve for its customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compostable Beauty
Beauty brands are reducing their impact with compostable packaging
Trend - Compostable packaging solutions in the beauty space are becoming more popular as brands in the cosmetic industry look to reduce their environmental impact. Everything from brands selling luxury goods to ones selling inexpensive beauty items are now adopting such packaging.

Insight - The average North America consumer's climate anxiety is worsening as the impact of climate change becomes visible for people to see in the form of pollution, natural disasters, and warmer weather. Now, more people are turning to eco-friendly options to reduce some of their consumption guilt, and this shift in consumer values will only strengthen over time.
Workshop Question - How is your brand prioritizing environmental protection?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biodegradable Fragrance
Fragrance brands offer perfumes with biodegradable ingredients
Trend - Fragrance brands have been focusing on sustainability in recent years, and they're now doing so by creating perfumes with biodegradable (or partially biodegradable) ingredients that reduce the perfumes' impact on the environment.

Insight - Sustainability will be a growing priority for North American consumers as climate change-related anxiety becomes stronger, and alternatives to once-harmful products and services become more common. Eco-conscious consumerism will soon become the norm, and brands that lead the way will be setting precedents for the future of consumption.
Workshop Question - How is your brand prioritizing authentic sustainability?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pet Food Recycling
Pet food and care brands prioritize eco-friendly packaging solutions
Trend - The pet care industry is increasingly prioritizing sustainability, and this can now be observed in packaging solutions that are either recyclable or reusable. This include everything from the use of reusable aluminum packaging, to nationally recyclable packaging.

Insight - The average consumer is taking more time assessing where their lifestyles don't align with their emerging eco-based priorities. With climate change causing more anxiety among consumers, people are searching for ways they can reduce their own impact.
Workshop Question - How is your brand prioritizing sustainability?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends