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Cyclicality

Cyclicality
The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Relaxation-focused beverages are condensed into shot-sized formats
Implications - Capitalizing on the popularity of small-format beverages, brands within the wellness space are producing shooters that offer consumers stress-relief. Inspired by the energy-boosting wellness shots that consumers have long been accustomed to, this reversal within the relaxation space offers a novel product in a familiar format.

Homework Question - Consider unique product presentations in adjacent spaces that your brand could take inspiration from. [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
18,159 Total Clicks
Jan 19 - Apr 19
Recent and Mild
LifestyleHealthDrinking
Cannabis strains adopt dessert-themed flavors and aromas
Implications - The enhanced focus on the flavor and aromas of cannabis strains comes as the plant continues to be legalized across North America, and one of the observable shifts in this space is the prioritization of "dessert-like" cannabis strains. With everything from cake to ice cream being used as inspiration, these items come as consumers become increasingly comfortable with experimenting with recreational cannabis.

Homework Question - How could your brand experiment with playful flavors or branding in its products/services? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,114 Total Clicks
Feb 19 - Apr 19
Recent and Untested
LifestyleHealth
Silk protein is incorporated into moisturizing skincare products
Implications - The incorporation of silk protein into skincare products is on the rise, where once the ingredient was limited to hair care serums. Known for its sheen-enhancing qualities, the use of silk protein in the world of skincare allows for consumers seeking both immediate and long-term results in their self-care routines.

Homework Question - How could your brand offer both short and long-term solutions for its customers? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
36,899 Total Clicks
Jun 17 - Apr 19
Recent and Average
FashionCosmetics
Iconic '90s toys serve as inspiration for nostalgic cosmetics collections
Implications - With millennials and gen z currently serving as the principles drivers of the beauty industry, it should be no surprise that cosmetics brands are looking to iconic 1990s toys for packaging and branding inspiration. This development highlights the persistent interest of these younger generations in reclaiming comforting aspects of their childhood in everyday life, as well as the success of niche themed launches that appeal to a very specific time, place and feeling.

Homework Question - What iconic product experiences of the 1990s can you use to inspire nostalgia-driven customers? [More]

SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
90,986 Total Clicks
Sep 17 - Apr 19
This Week and Warm
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Standard exfoliating products are re-positioned as "polishes"
Implications - The skincare industry's oversaturation has led to brands becoming more creative in how they present products that already have a long history in the skincare space, with one of the items being the traditional exfoliator. Transitioning language associated with exfoliators to "polishing," brands are able to re-package and present to curious consumers looking for something new.

Homework Question - How could your brand re-position one of its traditional products/services? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
36,630 Total Clicks
Sep 17 - Apr 19
This Week and Average
FashionCosmetics
Spirulina is increasingly seen in various confectionery items
Implications - Spirulina, algae now known for its many health benefits and potent color, is being incorporated into confectionary items. The inclusion of this nutritious ingredient serves two functions–an automatic association of health in items that are typically not considered to be so, as well as natural intense coloring that avoids the pitfalls of artificial labeling.

Homework Question - How could your brand better incorporate natural elements into its products/services? [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,602 Total Clicks
Oct 17 - Apr 19
This Month and Warm
LifestyleFoodHealth
Plant fertilizers use non-toxic ingredients to deepen natural escapism
Implications - An increasing number of plant and lawn care brands have released non-toxic fertilizer solutions to support healthy plant growth without the use of harsh chemicals. As more Millennials and Gen Z take up gardening or plant care as a hobby, they're bringing their values towards environmental consciousness into the plant care chemical space.

Homework Question - What kind of impact might the elimination of harsh chemicals from the production process have on your overall consumer experience? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
15,201 Total Clicks
Apr 19 - Apr 19
This Month and Mild
Art & DesignEco
Trend Hunter Services
Brands tap into the consumers’ obsession with raising houseplants
Implications - The younger Millennial demographic is known for having a lower appetite to start families of their own, but have shown extreme interest in raising alternative “children” such as pets, or, more notably, houseplants. The consumer hobby of obtaining and growing plants within the home showcases the desire consumers have for taking their hobbies to extreme heights; brands respond with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”

Homework Question - How can you leverage the niche interests of your consumers to build better connections? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
86,975 Total Clicks
Mar 18 - Apr 19
This Month and Warm
TechEco
Skincare brands incorporate mood-boosting benefits to topical products
Implications - Brands in the skincare industry are elevating their products by offering various mood-boosting benefits in them, whether that's in the ingredients delivered, or in the process of application. Such items cater to the all-encompassing approach that consumers now extend into their self-care rituals.

Homework Question - In what ways could your brand prioritize mental health or wellness? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,765 Total Clicks
Jun 18 - Apr 19
This Month and Average
FashionCosmetics
Skincare brands prioritized typically overlooked parts of the body
Implications - Brands in the world of skincare are moving past face and neck-targeting products alone, and are increasingly prioritizing the care and enhancement of parts of the body that are traditionally overlooked. Whether as specific as underarm masking or expansive as full body serums, such products come as consumers' increasingly turn to all-encompassing self-care rituals.

Homework Question - How could your brand provide more holistic solutions to its customers' problems? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
21,982 Total Clicks
Dec 18 - Apr 19
This Month and Mild
FashionCosmetics