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Cyclicality

Cyclicality
The foundation of Cyclicality is in the old adage, "history repeats itself." It is the act of channeling revisitation to spark a sentimental response.
Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,720 Total Clicks
Jan 17 - Feb 18
Recent and Mild
Broccoli is being positioned as the newest superfood in skincare
Implications - Broccoli is now more commonly being infused into skincare products as a way to enhance their health-related benefits, or their appearance of such. With most consumers being raised with this particular superfood as the symbolic representation of all things nutritious, its infusion into skincare functions as a low-effort branding tool for those in the skincare industry that adopt it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,924 Total Clicks
Aug 16 - Feb 18
This Week and Average
FashionMarketingCosmetics
Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,622 Total Clicks
Mar 16 - Feb 18
This Week and Mild
Art & DesignBusinessYouthLife-Stages
Various properties of cannabis are broken down in powdered form
Implications - As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption. These products' fast delivery and lack of frills speaks to the increased recognition of cannabis as a medicine, and gives more credibility to the drug for reluctant consumers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,212 Total Clicks
Jul 16 - Feb 18
This Week and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,927 Total Clicks
Feb 17 - Feb 18
This Week and Warm
Art & DesignFashionHip Fashion
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,919 Total Clicks
Oct 17 - Feb 18
This Week and Hot
Pop CultureFashionHip Fashion
The PB&J sandwich is celebrated as a classic Americana flavor
Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are willing to see nostalgic favorites such as the peanut butter and jelly sandwich elevated to inform new food experiences. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences in order to inspire veritable product ranges. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
69,579 Total Clicks
Apr 17 - Feb 18
This Week and Average
LifestyleFoodDrinking
Trend Hunter Services
Brands cater to city-central consumers craving personalized plant decor
Implications - Young professionals living in urban areas continue to be enthralled by personalized, indoor gardens and decorative foliage. More than simply desiring that their homes be a place for personal expression, young, urban consumers seek commodities that bring nature and greenery into their everyday spaces as a form of escapism from the bustling metropolis' they live in. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
98,228 Total Clicks
Dec 17 - Feb 18
This Week and Warm
Connected kitchenware integrates long-standing traditions
Implications - To the modern mainstream consumer, technology is simply a means to a more convenient experience. Kitchen technology is surpassing these expectations by combining technological features with traditional practices. This convergence of ideas repositions connected kitchen appliances as a necessity, as opposed to a novelty, by plugging into consumers' emotional needs. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
109,392 Total Clicks
Jun 17 - Feb 18
This Week and Warm
TechLifestyleFood
Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
70,126 Total Clicks
May 17 - Feb 18
This Month and Warm