Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Digital brands seek to enhance user privacy
Implications - With large brands like Facebook profiting off of user data and being constantly critiqued for it, there is now a growing trend in the opposite direction – where brands are ensuring user privacy and in some cases, even allowing customers to control their personal data themselves. This reactionary shift comes as privacy breaches and consumer exploitation is accelerated, in an age where a large portion of financial and personal interactions take place online.

Homework Question - How could your brand better ensure privacy for its customers? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
16,068 Total Clicks
Apr 18 - Dec 18
This Month and Untested
TechBusiness
Puffed water lily and lotus seeds serve as a healthy yet indulgent snack
Implications - As more consumers are drawn to restriction diets, emerging brands are filling a void in the snack space with popped seed snacks made from puffed lotus and water lily seeds. Appearing in a variety of flavors, these snacks serve as a high-fiber, high-protein alternative to traditional savory snacks. This speaks to an increased occurrence of consumers looking for allergen-free snacks without compromising on indulgence or flavor.

Homework Question - What geographies does your brand look to when seeking inspiration? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
21,362 Total Clicks
Sep 17 - Nov 18
This Month and Average
LifestyleFoodHealth
Snacks with coconut are targeted to those on a ketogenic diet
Implications - Snack brands are increasingly recognizing the benefits that snacks containing coconut hold for those following a ketogenic diet, and are responding by targeting their products specifically to this group. By creating snacks that not only fit the restrictions of a keto diet, these brands are aligning with a core value and establishing a strong sense of loyalty with these consumers.

Homework Question - What components of your product hold dual functionalities? Is there a way to accelerate this so these functions are of a higher value to the consumer? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
20,315 Total Clicks
Jul 17 - Nov 18
This Month and Mild
LifestyleFoodHealth
Brands give consumers healthier outlets to channel their anger
Implications - Some brands are choosing to take advantage of the divisiveness that current social and political movements are feeding by giving consumers outlets for the negative emotions that this time in history has brought to the surface. By channeling the various frustrations today's consumers have via relatively harmless products and services, these brands are aiming to bridge gaps and make those emotions productive – even if they're only for entertainment purposes.

Homework Question - How could your brand better satiate the frustrated or jaded consumer? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
52,868 Total Clicks
Feb 17 - Nov 18
This Quarter and Average
MarketingSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Products associated with female hygiene are marketed with empowerment in mind
Implications - With body positivity and women’s health being increasingly magnified, brands are turning to the strategy of marketing “empowerment” in the female hygiene products they offer. These campaigns and products give women and girls more options in an industry that can be saturated with more traditional, and sometimes restricting alternatives.

Homework Question - How could your brand better empower women in its products, services, campaigns, or the causes it supports? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
64,654 Total Clicks
Aug 17 - Oct 18
This Quarter and Average
Lifestyle
Popularized social media aesthetics serve inspiration for brands’ products
Implications - The high level of engagement on platforms like Instagram has led to brands finally taking design-related cues from popular aesthetics on social media, and creating products, collections or branding that reflect those aesthetics. This shift comes as brands increasingly turn to consumer habits and preferences to see where they could fit into their lifestyles, rather than trying to form or shape those habits and preferences, as was once so popular in marketing.

Homework Question - What inspiration could your brand draw from the viral trends and aesthetics on social media platforms? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
32,008 Total Clicks
Jun 16 - Dec 18
This Week and Warm
Art & DesignMarketingSocial Media
Products are designed to combat cellular deterioration due to technology exposure
Implications - Most forms of technology like cell phones and computers emit a blue light that's harmful to the vision of consumers; brands are combating this ailment with protective eyewear, light bulbs, and other commodities that reduce eye strain and increase overall consumer health. This new market for health-focused products showcases a way for brands to play an active role in a consumer’s overall health and wellness.

Homework Question - How can your brand encourage its consumer to adopt a more health-focused lifestyle? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
22,304 Total Clicks
Mar 18 - Oct 18
This Quarter and Average
TechLifestyle
Trend Hunter Services
Travel services offer programs to better accommodate people with disabilities
Implications - As activists with disabilities and their allies continue to push for all-encompassing accessibility related products and services, travel brands are responding by offering services and trips that are focused on accessibility for people with disabilities. These emerging programs speak to the need for brands to view accommodation and inclusivity as not simply a necessity, but as a means to enhance the consumer’s lifestyle.

Homework Question - How could your brand more actively prioritize inclusivity in the products or services it offers? [More]

SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
20,182 Total Clicks
Oct 17 - Oct 18
This Quarter and Untested
WorldBusinessTravel
In-home brand events allow adults to entertain more seamlessly
Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched.

Homework Question - How has your brand been impacted by recent shifts in how individuals prefer to socialize? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,777 Total Clicks
May 17 - Oct 18
This Quarter and Average
BusinessLifestyleNew Ventures
Brands leverage sarcasm to convey a deeper meaning to consumers
Implications - Taking a bolder stance on social and environmental issues, brands are creating products and launching campaigns that symbolize a deeper meaning in order to speak global concerns. The use of sarcasm adds a humorous touch that slightly cushions the underlying message -- establishing a connection with advocates or consumers that feel strongly about such issues. This approach targets younger generations, drawing them in and then encouraging them to look beyond the surface and become well-versed on how their consumption impacts the world around them.

Homework Question - How could your brand educate its customers on global issues it's concerned with? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,249 Total Clicks
Sep 17 - Oct 18
This Quarter and Average
FashionCosmetics