Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Travel services offer programs to better accommodate people with disabilities
Implications - As activists with disabilities and their allies continue to push for all-encompassing accessibility related products and services, travel brands are responding by offering services and trips that are focused on accessibility for people with disabilities. These emerging programs speak to the need for brands to view accommodation and inclusivity as not simply a necessity, but as a means to enhance the consumer’s lifestyle. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
18,646 Total Clicks
Oct 17 - Oct 18
This Month and Untested
WorldBusinessTravel
In-home brand events allow adults to entertain more seamlessly
Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
54,537 Total Clicks
May 17 - Oct 18
This Month and Average
BusinessLifestyleNew Ventures
Brands leverage sarcasm to convey a deeper meaning to consumers
Implications - Taking a bolder stance on social and environmental issues, brands are creating products and launching campaigns that symbolize a deeper meaning in order to speak global concerns. The use of sarcasm adds a humorous touch that slightly cushions the underlying message -- establishing a connection with advocates or consumers that feel strongly about such issues. This approach targets younger generations, drawing them in and then encouraging them to look beyond the surface and become well-versed on how their consumption impacts the world around them. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,080 Total Clicks
Sep 17 - Oct 18
This Month and Average
FashionCosmetics
Insurance and security platforms protect consumer's investment in e-bikes
Implications - Where once, the major risks associated with mobility stemmed from automobiles, today a rise in popularity of transportation alternatives like e-bikes have necessitated new forms of insurance coverage. By providing coverage or support for loss and damages or injury for electronic bikes, these companies are aligning with the values and transportation preferences of consumers, while more importantly, driving forward the economic and social progression of the future of mobility. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,937 Total Clicks
Jun 18 - Oct 18
This Month and Untested
TechWorldBusinessEcoTransportation
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers self-administer formerly spa-specific skincare treatments
Implications - There's been an uptick in products related to maker culture across industries. One particular industry that's been impacted is skincare, as more and more consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment. This speaks not only consumers' willingness to spend on products like this, but their openness to learning new skills in all sorts of categories as well. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
51,277 Total Clicks
Jan 17 - Sep 18
This Quarter and Warm
FashionLifestyleHealthLifeCosmetics
Prosumer-inspired decor lets renters easily update their space
Implications - Many consumers, renters in particular, want to be able to easily change and adapt their space, but are intimidated by the thought of an expensive, messy and time-consuming renovation. Additionally, permanent or expensive decor can often be at odds with the preference for customization and the "nomadic" lifestyle many Millennials live today. With homeware brands inventing speedy installation solutions, renters are able to make small but impactful adjustments to their homes, while retaining the time required for their personal and professional development. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,839 Total Clicks
May 17 - Sep 18
This Quarter and Hot
TechArt & DesignHomeDIYCustomization
Science overtakes aesthetic in the cosmetics industry
Implications - The rise of at-home DNA testing has impacted many industries, with skincare as the most recent addition. Companies within this space that aren't offering genetically personalized products are still leveraging DNA and bioscience to increase effectiveness. Additionally, this approach taps into the needs of the modern cosmetics consumer, who are educating themselves on the science of the industry and is seeking both education and effective products. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
28,515 Total Clicks
Dec 17 - Sep 18
This Quarter and Mild
FashionCosmetics
Trend Hunter Services
Gender-specific platforms create safe spaces for people to connect & socialize
Implications - As consumers turn to social media and online platforms for places to connect, more inclusive alternatives are arising to provide a greater sense of community and empowerment. Whether it be female-centric apps focusing on encouraging women to online platforms that provide a motivational outlet and guide for men, these digital communities are showcasing a desire for consumers to not only stay connected, but a desire for more inclusive, hyper-targeted mediums for expression. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
11,601 Total Clicks
Jul 16 - Sep 18
This Quarter and Average
TechMobileSocial Media
Consumer turn to AI and high-tech solutions for mental illness
Implications - With increased awareness and acceptance of mental illnesses, brands create high-tech and artificial intelligent remedies. While consumers are still a bit wary to speak openly about their illnesses, a tech solution can help to reduce public exposure, while still providing treatment. As AI continues to progress in new markets, consumers are more willing to accept non-human services. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
31,689 Total Clicks
Jul 18 - Sep 18
This Quarter and Mild
TechLifestyle
Pet food mimics the diet animals would have in their natural environments
Implications - Mirroring the paleo diet, wild pet foods are meant to provide pets with diets that they would traditionally experience in the wild. With human food trends often translating into the pet food space, it comes as no surprise that we would see this adaptation appear, especially when you take into account the alleviation of guilt that serving pets with an elevated diet provides busy owners. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,595 Total Clicks
Nov 17 - Sep 18
This Quarter and Mild
LifestylePets