Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Movie theatres incorporate multiple experieneces to enhance socialization
Implications - Cinema experiences are enhancing the social aspects of going to the movie theater by offering dual-experiences that visitors are directly involved in creating. These revamped business models, or individual events, come in response to the rise of affordable on-demand streaming – with theatre experiences now required to think outside the box in order to appeal to convenience and cost-minded consumers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
41,109 Total Clicks
Jul 17 - Apr 18
This Month and Warm
Art & DesignBusiness
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
10,787 Total Clicks
Jul 16 - Apr 18
This Month and Untested
Urban highrise buildings are lower in cost without sacrificing design
Implications - Though still rare, designers are conceptualizing ways that urban highrise buildings can combine functionality, modern design, and low costs. This shift comes as gentrification continues to push out low-income families from their communities, with some consumers beginning to understand the importance of elevating culture in design, rather than transforming it in a way that is highly exclusionary to most. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
71,295 Total Clicks
Oct 17 - Apr 18
This Month and Hot
Art & Design
Activism among youth is more prevalent and impactful than ever before
Implications - The intersection of youth engagement, their social media savvy, and pressing political and social issues in North America has resulted in this generation being more empowered, both internally and from external forces, than youth who have advocated for change in preceding generations. Though not immune to the exclusionary biases that exist in many different facets of North American systems, the diversity and magnified platform of this generation has resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
99,268 Total Clicks
Apr 16 - Mar 18
This Month and Warm
Social Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Toothbrushes incorporate technology to inform consumers about oral health
Implications - Toothbrushes are integrating various types of technology to better inform consumers about their oral care habits and needs. This tech is serves a key role in enabling consumers to track their progress and keep them informed about their health, which especially appeals to consumers who take more proactive and preventative approaches to their health and wellness. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,571 Total Clicks
Feb 17 - Mar 18
This Quarter and Average
TechLifestyleHealth
The Time's Up and #MeToo Movements Become Brands in Themselves
Implications - The topical Time's Up and #MeToo movements that recently rose from the wave of women and men in Hollywood, and many other industries, outing sexual predators and inequality, have resulted in the movements becoming brands in their own right. This shift speaks to how consumers can entrench social movements in capitalist societies to further their goals, and reveals to brands how to better cater to those looking to align their purchase decisions with the representation and inclusion that consumers crave. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
58,022 Total Clicks
Jan 18 - Mar 18
This Quarter and Average
MarketingBusinessSocial Good
Consumers turn to AI to enhance their social media presence
Implications - Relying more on the accuracy of technology, consumers are turning to AI solutions to edit, alter and enhance their photos and online accounts. Offering more than simply aesthetic enhancements, AI technology gives consumers the chance to utilize data and learnings to optimize their online presence. An efficient solution for maintaining and monitoring, these examples speak to the need for tools that not only enhance content, but also for automated solutions when it comes to online user experiences. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
31,322 Total Clicks
Sep 17 - Mar 18
This Quarter and Untested
TechSocial Media
Trend Hunter Services
Parking is becoming a business in its own right
Implications - Coneccted tech has in many ways made people more trusting of one another and their ability to share, and the parking industry has not been left untouched by this attitude shift. Innovations in this unlikely area reveal entirely new spaces built around parking, including everything from ridesharing lots to assistant license plates. This shift indicates the ways in which the share economy and accessible tech have been able to transform industries, both entertaining and mundane, for connected consumers. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
63,802 Total Clicks
Jan 18 - Mar 18
This Quarter and Mild
TechBusiness
Beauty products cater to reactive skin through the power of omission
Implications - Building off the clean beauty movement, cosmetics and skincare companies choose to limit the number of ingredients in their products to service those with allergy-prone and sensitive skin. By specifically claiming status as hypoallergenic, these products directly service a traditionally under-served demographic, while maintaining mass appeal for those that prioritize purity in skincare. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
23,865 Total Clicks
May 17 - Mar 18
This Quarter and Untested
FashionBusinessEcoCosmeticsRetail
Brands optimize nutritional intake through gamification
Implications - Brands specializing in enhancing consumer health via nutrition are creating gamified products and services that aim to optimize nutritional goals. The use of gamification in this realm enhances engagement between the brand and the consumer, while giving less committed consumers more incentive to be loyal to the brand and its offerings. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
44,779 Total Clicks
Jan 16 - Mar 18
This Quarter and Average
LifestyleFoodHealthDrinking