Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Newly Added
Category List
Full Index


Manufacturers of consumer goods adopt zero-waste production processes
Implications - As technological advancements have allowed for more creative and impactful reuse and recycling methods, some manufacturers of consumer goods are following suit by committing to waste-free manufacturing processes. For many consumers, zero-waste manufacturing serves the added benefit of providing a distinct value proposition that extends beyond claims of sustainability. Millennial and Gen Z consumers continue to expect the brands they engage with to reflect their own values and this slow shift in production practices highlights the growing purchasing power of today's youth. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
51,208 Total Clicks
Jul 17 - Aug 18
This Month and Warm
MarketingBusinessLifestyleEco
Employee outsourcing becomes prioritized to enhance efficiency
Implications - Companies are increasingly accessing online platforms through which they're able to outsource tasks and roles that they traditionally kept within internal teams. Such efforts have the benefit of being more cost and time-efficient, opening up space for brands to work with a more diverse range of professionals, while also broadening opportunities for freelancers. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,557 Total Clicks
Dec 17 - Jul 18
This Month and Mild
Business
"Dry" nights out increase in availability due to Millennial demand
Implications - Where once, an alcohol-free night-out might have seemed unappealing to some, the promotion of sobriety in a social setting today acts as a key value proposition for many party purveyors. By providing party-goers with a safe, fun and stigma-free space to let loose, brands are able to capitalize on a growing market. While motivations to abstain from drinking varies, two of the key drivers here include the heightened financial and health contentiousness of Millennial consumers. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
18,008 Total Clicks
Jun 18 - Jul 18
This Month and Mild
Essential items have limited maintenance-related costs and efforts
Implications - Brands are increasingly prioritizing design that avoids the costs and exertion related to maintaining essential items – with everything from homes and cars to food growers now adopting designs that are relatively maintenance-free. This shift caters to the consumer desire for purchasing long-lasting items, a slow but important reversal of the "use and discard" model of consumption that brands have long been pushing for maximum profit. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
74,185 Total Clicks
Mar 17 - Jul 18
This Month and Warm
TechArt & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
Millennials turn to different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
16,287 Total Clicks
Apr 18 - Jul 18
This Quarter and Mild
TechBusinessLifestyle
Augmented reality is incorporated into various children's toys
Implications - Augmented reality is increasingly being used in children's toys, both for outdoor and indoor use. The incorporation of this emerging technology into kids' products speaks to the desire for tech to fuel play, while still offering enough variety and flexibility to please parents who are more old-fashioned in their approach to establishing how their children interact with games. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
74,952 Total Clicks
Sep 17 - Jul 18
This Quarter and Warm
TechToysLife-Stages
Emu oil's beneficial properties regain public interest
Implications - The beneficial properties of emu oil are receiving new interest in an age where natural self-care remedies are on the rise, leading to a rise of emu farming as a result. The oil is being incorporated into various skin care items, catering to consumers who value ingredients that have been used historically, rather than those purported to be "on-trend." [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
23,469 Total Clicks
Apr 17 - Jul 18
This Quarter and Average
FashionLifestyleHealthCosmetics
Trend Hunter Services
Hacking communities put a positive twist on the act of hacking
Implications - Despite what it’s traditionally used for, the act of hacking has some arguably positive impacts — namely in furthering the educational development of those who practice it in non-harmful ways. The development of hacking communities, or communities with programs that include education on the subject, allows for more open-minded, subversive spaces in which consumers can develop their skills. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
11,093 Total Clicks
Oct 16 - Jul 18
This Quarter and Mild
Tech
Musical apps enhance education and interaction in the music community
Implications - Brands are putting out informative musical apps that allow users to engage with content, better understand the music they listen to, and engage with others in the music industry. These online spaces are able to cater to consumers’ need for community among their preferred interests, while also offering platforms for interactive education. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
7,840 Total Clicks
Jun 18 - Jul 18
This Quarter and Untested
TechArt & Design
Pop-up spaces adopt educational food-related models
Implications - Brands are utilizing the interactivity of educational sessions with the experiential qualities of pop-up spaces, and are creating short-term food-related activations as a result. This shift is able to create deep connections between the brand and the consumer, in its ability to inform rather than just market the products or brands in question. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
19,614 Total Clicks
Apr 18 - Jun 18
This Quarter and Warm
BusinessLifestyleFood