Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Media platforms focus on niche interests to target specific consumer groups
Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to hyper-specific interests to connect with certain consumer groups. From platforms that target pop culture phenomenons to those that focus on hobbies and cultural interests, these examples showcase a desire for not only curated content, but media that is more in line with diverse consumer sentiments. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,857 Total Clicks
Apr 16 - Feb 18
Recent and Untested
Pop CultureSocial Media
Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,622 Total Clicks
Mar 16 - Feb 18
This Week and Mild
Art & DesignBusinessYouthLife-Stages
Businesses facilitate home-swapping via websites and apps
Implications - Home and apartment-swapping platforms are becoming increasingly accessible with new web and app designs that offer everything from rentals on Tinder-like match services, to vacation home-swapping business models. These large-scale forms of P2P swapping interactions are increasingly common as online platforms become more secure, offering consumers peace of mind alongside accessibility. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,749 Total Clicks
Mar 15 - Feb 18
This Week and Mild
TechArt & DesignMobileBusiness
Apps use micro payments to invest and pay down debts
Implications - Brands are offering financial apps that allow users to invest, save or reduce debts with small sums of money. This shift comes as consumer debt in the U.S. remains higher than it has ever been, and the majority of Americans fear stock markets–in part due to past experiences with financial crises, and a lack of education in the subject. The use of micro investment, debt reduction and saving apps resolves the intimidating nature of growing financial portfolios by removing reluctance-evoking barriers, including high risks and steadfast commitment. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,195 Total Clicks
Apr 17 - Feb 18
This Week and Untested
TechMobileBusiness
The 6 Patterns of Opportunity & Top 18 Megatrends
Game and competition-based innovations feature open-source software
Implications - Brands that specialize in gaming tech, in everything from sports to analog and electronic games, are increasingly offering open-source software that allows users to personalize their games at whim. The result is a multi-benefit research tool in which brands are able to better learn the preferences of their customers, while customers enjoy customized gamification with the added advantage of personal skill development. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,351 Total Clicks
Nov 16 - Feb 18
This Month and Warm
TechArt & Design
Influencers enter more traditional artistic realms
Implications - Though social media has become an artistic platform in itself, influencers who dominate these realms are increasingly entering more traditional artistic spaces. The infusion of film, digital, fashion, and social media allows these influencers to transform these spaces to suit their own needs and platforms, while making artistic messaging more palatable for young consumers more accustomed to social media platforms than traditional art forms. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,617 Total Clicks
Oct 17 - Feb 18
This Month and Warm
Art & DesignSocial Media
Refillable cosmetic packaging is no longer specific to makeup professionals
Implications - In an effort to appeal to the eco-conscious consumer, cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products. Once designated almost entirely for industry professionals, these more accessible offerings allow consumers to enjoy their purchases with each refill, without feeling like they’re contributing to unnecessary waste. The eco-conscious appeal of these products is particularly relevant to Millennials and Gen Z demographics, who may be more likely to sacrifice convenience for the purpose of making a positive contribution to the environment. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
56,960 Total Clicks
Jun 17 - Feb 18
This Month and Average
FashionEcoCosmetics
Trend Hunter Services
Virtual marketplaces increasingly offer intangible services
Implications - Virtual marketplaces are no longer only offering tangible products, but are increasingly focusing on providing various services, both functional and aesthetic-based, for consumers to barter, purchase and engage with. This shift indicates the ever-growing entrenchment of the Internet as an alternate world–in which the same cultures, hobbies and purchasing habits of consumers that exist in reality can exist in a less controlled, personalizable environment. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
53,579 Total Clicks
Sep 17 - Feb 18
This Month and Average
TechBusiness
Networking platforms adopt smart capabilities to enhance effectiveness
Implications - As networking remains an inevitable aspect of job and client searching, brands are easing the process by creating smart networking solutions that enhance the efficiency of time spent making business connections. Turning towards platforms that harness intelligent capabilities in a networking capacity serves professionals looking to make more genuine connections–striking the perfect balance between AI efficiency and productive human interactions. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
12,469 Total Clicks
Feb 17 - Jan 18
This Month and Mild
TechBusiness
Video games function as educational platforms for climate change awareness
Implications - Video game platforms are using their fundamentally immersive nature to teach players about the impacts of, and various solutions to, climate change. This emerging shift could have an impact on the mitigation of some of climate change's consequences, largely due to it being served on a platform that directly targets the age groups that will be most affected by this global issue. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
62,612 Total Clicks
Mar 16 - Jan 18
This Month and Average
Pop CultureEco