Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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New innovations empower consumers to ensure they receive quality products
Implications - Busineses are creating tools that protect small brands and individuals against counterfeit production and purchasing. These tools work to protect artists and creators from the theft of their designs, while empowering consumers and providing them with some autonomy throughout the purchase journey. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
71,034 Total Clicks
Jun 17 - Jun 18
This Week and Mild
Tech
Stores leverages technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,835 Total Clicks
Sep 17 - Jun 18
This Week and Untested
TechBusinessRetail
Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,653 Total Clicks
Aug 17 - Jun 18
This Month and Average
Pop CultureTechMediaGadgets
“Raw” cookie dough becomes a food in its own right
Implications - Taking note of consumers’ habit of eating raw cookie dough, brands are turning it into food that is consumable in its own right by offering safe, ready-to-eat cookie dough products. This shift directly responds to a long-established but uncatered-to consumer behaviour, while also coming on the heels of the Instagram-worthy food movement. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
21,419 Total Clicks
Jun 17 - May 18
This Month and Warm
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
In the Circular Economy, products are designed in closed loop systems
Implications - Within the Circular Economy, the use of virgin materials and material waste is removed from the use cycle, and existing materials are repurposed to close the use loop. From upcycled linen services to repurposed beer waste, these products and services reintroduce resources into the use cycle that would otherwise be considered waste. The increased popularity of such systems correlates with the rise of the informed consumer, and in this case caters to their propensity for contributing to a more sustainable and waste-free world. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
79,002 Total Clicks
May 17 - Apr 18
This Quarter and Average
The gaming industry makes attempts to become more gender inclusive
Implications - The video game industry has faced a lot of criticism for both its depiction of women, and for its lack of inclusivity for, and at times hostility towards, women and girls. It is slowly making attempts to change these perceptions by bringing women into the fold – most notably by creating female-only spaces in which they can thrive. This shift comes as women and their allies seek out all-encompassing strides towards gender equality. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,170 Total Clicks
Jun 16 - Apr 18
This Quarter and Untested
TechArt & Design
Movie theatres incorporate multiple experieneces to enhance socialization
Implications - Cinema experiences are enhancing the social aspects of going to the movie theater by offering dual-experiences that visitors are directly involved in creating. These revamped business models, or individual events, come in response to the rise of affordable on-demand streaming – with theatre experiences now required to think outside the box in order to appeal to convenience and cost-minded consumers. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,197 Total Clicks
Jul 17 - Apr 18
This Quarter and Warm
Art & DesignBusiness
Trend Hunter Services
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
11,831 Total Clicks
Jul 16 - Apr 18
This Quarter and Untested
Urban highrise buildings are lower in cost without sacrificing design
Implications - Though still rare, designers are conceptualizing ways that urban highrise buildings can combine functionality, modern design, and low costs. This shift comes as gentrification continues to push out low-income families from their communities, with some consumers beginning to understand the importance of elevating culture in design, rather than transforming it in a way that is highly exclusionary to most. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
81,644 Total Clicks
Oct 17 - Apr 18
This Quarter and Hot
Art & Design
Activism among youth is more prevalent and impactful than ever before
Implications - The intersection of youth engagement, their social media savvy, and pressing political and social issues in North America has resulted in this generation being more empowered, both internally and from external forces, than youth who have advocated for change in preceding generations. Though not immune to the exclusionary biases that exist in many different facets of North American systems, the diversity and magnified platform of this generation has resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
106,095 Total Clicks
Apr 16 - Apr 18
This Quarter and Warm
Social Good