Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Newly Added
Category List
Full Index


Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital personae, but also increase the brands' own social presences. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
41,898 Total Clicks
May 17 - Nov 17
This Month and Hot
LifestyleSocial Media
Brands demonstrate authenticity via unscripted marketing campaigns
Implications - In the age of authenticity, many brands are setting aside traditional forms of advertising, with carefully controlled presentations, in favor of completely candid reactionary videos. Contrary to many misconceptions about younger consumers being immune to marketing, Millennial and Gen Z consumers are looking to align themselves with brands who appear genuine, which then serve to enhance their own personal branding. Adopting a more conversational tone with the use of real people and authentic interactions, brands are beginning to speak to younger consumers on their level. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
124,535 Total Clicks
May 17 - Nov 17
This Month and Mild
MarketingBrandingCommercials
Avocado is being reformatted in reaction to its pop cultural significance
Implications - In recent years, the use of avocados has seen a shift from them being an oft-consumed food item, to something of a running joke among Millennials – and brands are changing how they offer the fruit to suit this narrative. Whether altering how avocados are grown, designing entire menu items around the fruit, or putting them in unexpected foods, brands have leveraged the fact that avocados have become an amusing pop-cultural joke and turned it into a purchase incentive. This shift offers a useful blueprint for how companies can leverage social media to transform or enhance consumers' rituals and purchasing habits. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,098 Total Clicks
Apr 17 - Nov 17
This Month and Warm
QSR apps are being designed with exclusivity in mind
Implications - The accessibility of quick service restaurants usually places them in the opposite category of "exclusivity," however these spaces are beginning to design apps that help them shift this image. By offering apps with features like invitation-only loyalty and unlimited rewards for money spent, QSRs are beginning to understand the need for making visitors feel "special" as a way to shift brand perception into a more exclusive category. This comes as consumers seek to balance cost with lifestyles that are perceived as "elite". [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,919 Total Clicks
Oct 16 - Nov 17
This Month and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Alcohol brands are promoting safe consumption as a marketing strategy
Implications - The safe consumption of alcohol was once spearheaded by activists and only mentioned by alcohol brands in a perfunctory manner, but brands are now enthusiastically adopting this movement. Endorsing the safe consumption of alcohol may appear to be counterproductive from the alcohol brand's perspective, but from the perspective of the consumer the brand becomes more trustworthy, and reveals itself as able to accommodate more than the industry's niche target demographics of the past. Subverting the "more is more" trope that is so predominant in the alcohol industry serves to authenticate and amplify the brand's image. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,464 Total Clicks
Dec 16 - Oct 17
This Quarter and Warm
MarketingLifestyleHealthDrinking
Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
55,261 Total Clicks
Apr 17 - Oct 17
This Quarter and Average
Cosmetic brands create cult followings through consumer collaboration
Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
49,778 Total Clicks
Jan 16 - Oct 17
This Quarter and Warm
Trend Hunter Services
Millennial parents encourage their kids to become more image-conscious
Implications - Creativity and self-expression are important to the socially minded Millennial. This does not change as the Millennial enters parenthood, and in fact is a value they're passing on to their own children. Brands are responding by developing products that are conducive to an aspirational, enviable childhood. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
64,265 Total Clicks
Dec 16 - Oct 17
This Quarter and Warm
YouthLife-StagesBabies
Companies use crowdsourcing to train neural networks for better AI
Implications - Rigorous testing of AI means gathering mass amounts of data that are difficult to accumulate in the lab. Instead, companies have begun to train their machines with crowdsourced online games through which users unwittingly improve the quality of the AI. Gamifying technical aspects of one's brand cleverly redirects the wealth of information embedded in the crowd toward product improvement. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
30,163 Total Clicks
Nov 16 - Oct 17
This Quarter and Average
TechScience
Millennial parents integrate personal brand into family with chic products
Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
75,470 Total Clicks
Jul 16 - Oct 17
This Quarter and Warm
LifestyleLifeLife-StagesBabies