Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Smartphones are re-positioned as portals to action instead of consumption
Implications - In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
19,237 Total Clicks
Nov 16 - Sep 17
New and Untested
Social GoodSocial Media
Brands and institutions are focusing on developing gaming and development skills
As eSports continues to grow in popularity and brands and institutions increasingly understand the implications it has in different fields, educational services and programs that cater to those interested in this industry are beginning to pop up. Where eSports was once understood as a subculture, the industry is now being built from the ground up in a way that establishes more comprehensive processes related to how it will impact business, entertainment, the legal system, and consumer behavior – all through various educational tools. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,570 Total Clicks
Aug 16 - Sep 17
This Week and Mild
TechMarketingBusiness
Consumers have moved beyond customized monograms to full printed images
Implications - Once, customization was as easy as letting consumers choose their own ingredients or have their name etched on a product. Today, customization is common, and brands need to reach extreme degrees to present their personalized products as unique propositions. Products and services that reference detailed aspects of consumers lives stand to resonate far more strongly for consumers who are oversaturated with choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
32,428 Total Clicks
Aug 17 - Sep 17
This Month and Warm
Art & DesignCustomization
Skin-related diseases are becoming easier to detect at home
Wearables and camera accessories are being designed to detect potentially dangerous skin abnormalities in those who use them. Innovations in this area are fast-emerging due to the rising awareness of the hazardous effects of the sun and toxic pollution. The accessibility of these devices outside of the doctor's office provides a window into an emerging industry of preventative products and initiatives – a consequence of expanding consumer autonomy. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
56,131 Total Clicks
Nov 15 - Aug 17
This Month and Warm
TechMobileLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers seek accessibility when it comes to audio entertainment
Implications - The popularization of podcasts provides a new market for brands to ease consumption and distribution to reach a larger audience. Celebrities and content creators alike are producing diverse podcasts on everything from fun facts to feminism, increasing the need for sharable platforms and streamlined access. This shift in desire for verbal enlightenment highlights new outlets for co-creation between consumers who want to share content and brands that can offer a place to do so. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
3,155 Total Clicks
Jun 17 - Aug 17
This Month and Untested
Pop CultureTechBusiness
Art and design-related tools are becoming increasingly accessible
While high-tech tools like 3D printing devices and laser-engravers were once left to experts, these products are now being made accessible in smaller and simpler forms for personal use. These tools are giving artists and designers more flexibility in what they are capable of creating in their own homes and studios. This increased autonomy in the realms of art, design, and innovation works to give small brands and individuals a chance to enter markets that large brands tend to monopolize due to their vast resources. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
47,857 Total Clicks
Jan 17 - Aug 17
This Month and Warm
TechArt & Design
Advertisements engage in dialogue with outspoken customers
Implications - With the majority of word of mouth and social engagement around a brand's image being spread by a handful of key individuals, marketing strategies are being refocused to speak directly to the consumers who have the loudest voices. By bringing everyone in on the dialogue with specific customers, brands can overcome strained relationships with past customers while strengthening ties with current and future consumers. Branching off from the growing influencer marketing campaigns that mostly feature online superstars, brands are adapting to the fact that even the most common consumer carries social influence. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
27,660 Total Clicks
Feb 17 - Aug 17
This Month and Mild
Trend Hunter Services
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
45,423 Total Clicks
Sep 15 - Aug 17
This Month and Average
The gamification of graphic design skills reflects the need for savvy imaging
Implications - It's no secret that elegant graphic design is essential for brands' survival in saturated industries. However, the demand for designers outweighs the supply of those naturally drawn to the field. Companies have gamified the process of training designers, which in turn reflects the massive potential of gamifying skills acquisition. Brands that position information about their products as niche skills or knowledge and provide gamified solutions stand to better engage consumers. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,389 Total Clicks
Jan 17 - Aug 17
This Month and Mild
Art & DesignDesign
Digital communication taps into VR and AR technology
Implications - Snapchat filters represent the first iteration of everyday consumers using AR to communicate; the next phase sees more technologically advanced, highbrow use of immersive tech. This represents a shift from VR and AR as a novelty, to something that becomes a part of consumers' everyday lives. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
60,704 Total Clicks
Mar 16 - Aug 17
This Month and Mild
Tech