Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Squid ink goes mainstream as consumers are enticed by its healthful benefits
Implications - Having slowly worked its way into grocery store products and North American menu items in the last decade, squid ink-infused foods offer consumers a dramatic dining experience that also boasts unique health benefits. This shift speaks to the new customer expectations of food presentation in the social media era, as well as the interest in adding nutritional value to traditional dishes whenever possible. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
18,741 Total Clicks
Jan 17 - Jul 17
New and Untested
LifestyleFood
Music is added to interactive packaging to tap into the customer lifestyle
Implications - In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,908 Total Clicks
Jun 16 - Jul 17
Recent and Average
TechMarketing
With its symbolism now preceding it, coffee becomes a canvas for viral fads
Implications - Highlighting the ubiquitous nature of coffee as a symbol of social interaction and much more, the experience of coffee consumption has become a space for innovation that also provides a unique view into the current cultural collective consciousness at any given moment. This progression demonstrates the new context of coffee as a gourmet food experience rather than a commodity, a transition that can be observed taking place currently in other adjacent categories such as cannabis. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
27,517 Total Clicks
Feb 17 - Jul 17
This Week and Warm
Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,801 Total Clicks
Nov 16 - Jul 17
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Campus ambassador programs and services skew toward career training
Implications - Creating a sense of positive brand recognition, brands that are looking to establish a presence on college campuses are doing so by offering career training and networking opportunities. This is especially poignant for members of Generation Z who are more career-focused and linear in their thinking than the Millennial generation. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,394 Total Clicks
Sep 16 - Jul 17
This Month and Mild
MarketingLifestyleYouthLife-Stages
Over-the-top rainbow desserts dominate consumer attention on and offline
Implications - Hyper-indulgent dessert items adorned with rainbow toppings are enticing social media-inclined consumers looking for experiences they can celebrate and relive online. This progression showcases the new secondary role of food and beverage experiences as shareable moments that emphasizes insider knowledge on of-the-moment menu items. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,535 Total Clicks
Jul 16 - Jul 17
This Month and Warm
Gin brands engage consumers with inspired events and activations
Implications - Gin brands are hosting creative activations and workshops that serve as both an opportunity for both brand awareness and product education. This progression highlights the importance of brand touchpoints in helping consumers bridge the gap between aspirational marketing and actual product adoption. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
68,897 Total Clicks
May 17 - Jul 17
This Month and Warm
Trend Hunter Services
The kit model is applied to those looking to start their own business
Implications - In the digital age, turning great ideas into profitable businesses is much easier than ever before; however, this accessibility of resources is moving beyond digital means through subscription boxes and programs. These kits provide step-by-step instructions for hopeful entrepreneurs, with tangible items to aid in the entrepreneurial process. This speaks to the democratization of resources. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,832 Total Clicks
Feb 17 - Jul 17
This Month and Warm
Business
Facial cleansing products break out of the traditional format
Implications - The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,911 Total Clicks
Oct 16 - Jun 17
This Month and Warm
FashionCosmetics
Charcoal desserts offer consumers a guilt-free indulgence
Implications - As consumers look to make balanced food and beverage choices, many are favoring the Instagram-friendly interpretations of charcoal in dessert form. Highlighting the fast proliferation of fad-like food experiences thanks to visual social media platforms, this progression suggests that consumers are open to adopting such flavors into their lifestyle, rather than being something they may try once. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,529 Total Clicks
Sep 15 - Jun 17
This Quarter and Warm
LifestyleFoodHealthSocial Media