Prosumerism
Every person is a media producer; social media and the attention economy (the high value of human attention as a resource) has consumers looking to master media and content themselves.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Newly Added
Category List
Full Index


Widespread pollution-mapping helps institutions and consumers enact change
Implications - Pollution-mapping is becoming more widespread as companies recognize the importance of resolving the poor air quality that most urban environments have today. By detecting and measuring air quality on various platforms, these companies are able to empower institutions to improve the systems that create pollution, while also enabling individuals looking to avoid such areas.

Homework Question - How could your brand enact effective solutions against climate change? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
65,161 Total Clicks
Aug 16 - Feb 19
This Month and Mild
LifestyleHealth
Brands target Gen Z's for their passion for food
Implications -The culinary world continues to boom as a result of a passion for food by generations like Gen Z. Social media channels enhance their knowledge about local and bucket-list destinations. Brands are revamping their products to appeal to Gen Z's as their interest in this space continues to grow. This shift caters to Gen Z's prioritization of social media-friendly experiences.

Homework Question - Can your product/service shift to target emerging demographics like Gen Z? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,172 Total Clicks
Feb 19 - Feb 19
This Month and Average
LifestyleFood
Brands accept wellness-minded rituals as a form of currency
Implications - As part of unique promotional campaigns, some brands are exchanging healthy habits and experiences for their services--seen in everything from step-exchanging pop-ups to travel memory point systems. These campaigns appeal to consumers by giving them more incentive to create and maintain healthy wellness-related habits.

Homework Question - Conceptualize an alternative form of currency your brand could incorporate into its next promotional campaign. [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
52,909 Total Clicks
Aug 18 - Feb 19
This Month and Average
WorldSocial Media
Companies use upbeat party themes to market health & self-care products
Implications - Brands attempting to connect with young, distracted consumers are honing in on their preferred hobbies such as raves and festivals in their branding tactics. New packaging and marketing campaigns that align with the fun nightlife scene appeal to consumers who participate in such events. This new shift in health and wellness marketing strategies opens new avenues for brands to build connections to younger audiences.

Homework Question - How can your brand use partying to connect with a new audience? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
57,155 Total Clicks
May 17 - Feb 19
This Quarter and Warm
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands offer products that allow content-creators to edit videos in real-time
Implications - Real-time editing apps are on the rise as the rise in demand for authentic video content also goes up. Such products allow for content creators to fulfill the expectations of their viewership by creating live videos, but with the production quality that rivals the post-creation editing processes.

Homework Question - How could your brand create live campaigns with the same production value as its scheduled content? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
24,829 Total Clicks
Oct 17 - Feb 19
This Quarter and Untested
TechSocial Media
Fashion's close relationship with social media integrates into apparel
Implications - The fashion world has shifted drastically since the emergence of social media. Much of the shift relies on (and is accommodating to) the requirement for clothing to be share-friendly on visual platforms like Instagram. This idea of shareable clothing is being taken further with garments integrating share-friendly features directly into clothing. The development of share-forward garb speaks to shifting priorities among the luxury consumer.

Homework Question - How can you make your product more easily shared on social media? [More]

SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
114,606 Total Clicks
Jul 18 - Jan 19
This Quarter and Hot
TechFashionSocial Media
Brands facilitate the mentorship process between people and professionals
Implications - The process of finding a mentor no longer involves as much networking as it did in years past, as brands are now offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in. The acceleration of the mentorship process touches on the consumer interest in expanding personal and professional circles.

Homework Question - Conceptualize what a mentorship program your brand could facilitate, either for its customers or its employees. [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,975 Total Clicks
Jul 17 - Jan 19
This Quarter and Mild
TechBusiness
Trend Hunter Services
The food industry leverages social media platforms to place orders
Implications - Social media platforms such as Instagram and Twitter are being leveraged by restaurants and small businesses, by allowing customers to order certain food products with the touch of a button. These campaigns appeal particularly to Gen Z and Millennials, because they involve engaging social media interactions, with the benefit of convenience.

Homework Question - How can your brand better target its audience with social media? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
24,693 Total Clicks
Apr 18 - Jan 19
This Quarter and Average
TechSocial Media
Health and accessibility-prioritizing products are increasingly crowdsourced
Implications - Relying on more than just in-house expertise, the worlds of health, medical care and accessibility are increasingly being crowdsourced in order to deliver the best product experience, or enhance consumers' quality of life. The use of crowdsourcing in this realm allows for researchers and scientists to better understand and incorporate the needs of consumers, and allows consumers the opportunity to both empower themselves, and affect change.

Homework Question - How could your brand incorporate crowdsourcing in the development of its new product/services? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,526 Total Clicks
May 17 - Jan 19
This Quarter and Mild
TechLifestyle
Businesses create innovation hubs to support emerging startups
Implications - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments for their own portfolio. Such innovation hubs offer businesses the opportunity to expand outside their traditional categories and build the influence of their own brand, while simultaneously giving startups access to the expertise and resources of a larger, established company.

Homework Question - Conceptualize what an innovation incubator would look like within your company. [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
84,484 Total Clicks
Jun 16 - Dec 18
This Year and Warm
Business