Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/englightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Packaged foods integrate social good by way of ingredients, not marketing
Implications - Consumers in the modern age are acutely aware of their impact on the world. In their active search for better methods of consumption, most options highlight charitable branding as a brand effort of corporate social responsibility. A new movement can be seen with food and beverage brands whose products are inherently impactful, highlighting authenticity and enabling an experience that doesn't just feel good for consumers, but makes them feel good about themselves. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,400 Total Clicks
Mar 17 - Nov 17
This Week and Warm
LifestyleSocial Good
Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital personae, but also increase the brands' own social presences. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
41,898 Total Clicks
May 17 - Nov 17
This Month and Hot
LifestyleSocial Media
Footwear industries adopt 3D-printing production processes
Implications - The tangible benefits of 3D-printing has led to the footwear industry adopting this production process. This shift offers a two-way benefit – for brands, it allows them to streamline production and positions them as innovative in their field, while for consumers it provides them with items that are suited to their exact needs – enhancing quality even further by adding an element of personalization. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
90,821 Total Clicks
Apr 16 - Nov 17
This Month and Warm
Face cleansing routines are enhanced with powerful accessories
Implications - Always seeking a more effective way to enhance their daily skincare routines, many beauty focused consumers are turning to tools and accessories that help them recreate spa-like facial treatments at home. As visual mediums like Instagram and YouTube encourage more sophisticated beauty routines, consumers are increasingly prioritizing skincare as part of their self-care rituals, investing more money in tools that promise a deeper cleanse and a smoother canvass for the next day's makeup routine. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,215 Total Clicks
Jun 16 - Nov 17
This Month and Warm
TechFashionGadgetsCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers seek dual purpose products for a more productive cleanse
Implications - As new products boasting innovative benefits flood the beauty and skincare market, consumers are looking to get more out of their daily routines, investing in dual-functioning cleansers that promise to help them accomplish more whilst they clean their faces. Partly saving effort for the consumer who aspires to a 10-step facial routine but can't commit the time or energy, and partly promising more bang for your buck, multi-purpose skincare has an appeal that is only growing among savvy skincare enthusiasts. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
20,000 Total Clicks
Feb 17 - Nov 17
This Month and Mild
FashionMarketingCosmeticsBranding
Car accessories allow for complete customization of the driving experience
Implications - As cars are increasingly seen investment pieces rather than necessities, trend-setting consumers are seeking to ensure their cars fit their lifestyle and personal branding as much as their next generation cell phone does. Accessories in particular are a cost-effective way for consumers to personalize the interiors of their vehicles, creating an environment that is both comfortable to inhabit, while also feeling luxurious and aspirational. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
86,837 Total Clicks
Sep 16 - Nov 17
This Month and Warm
Art & DesignAutos
Vacuum cleaners are being designed with anti-bacterial features
Implications - Vacuums cleaners are no longer simply sucking up dirt and dust in the home, they are now actively eliminating bacteria and the odors and allergens it can cause. These evolved designs eliminate the need for consumers to purchase separate devices that serve these same purposes. The compounding of these functions serves to cater two consumer desires – for quality over quantity in their purchase decisions, and for the convenience of dual-functions. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
53,875 Total Clicks
Oct 16 - Nov 17
This Month and Warm
TechLifestyleHealth
Trend Hunter Services
Brands demonstrate authenticity via unscripted marketing campaigns
Implications - In the age of authenticity, many brands are setting aside traditional forms of advertising, with carefully controlled presentations, in favor of completely candid reactionary videos. Contrary to many misconceptions about younger consumers being immune to marketing, Millennial and Gen Z consumers are looking to align themselves with brands who appear genuine, which then serve to enhance their own personal branding. Adopting a more conversational tone with the use of real people and authentic interactions, brands are beginning to speak to younger consumers on their level. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
124,535 Total Clicks
May 17 - Nov 17
This Month and Mild
MarketingBrandingCommercials
Networks help gaming fans connect with each other and find nearby events
Implications - As esports continue the transition into the mainstream, the droves of fans and followers who connect to the competitions need ways to connect with one another. Platforms and networks have thus arisen to satisfy this need, giving fans resources for finding nearby pro and amateur events, learning the ropes of competitive gaming, and connecting with one another. In this way, brands that find methods for serving a preexisting, passionate fan base can channel some of that passion towards their own cause. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,637 Total Clicks
Mar 17 - Nov 17
This Month and Untested
TechGames
Beautifying ingredients are being found in surprisingly sweet snacks
Implications - As consumer awareness around ingredient health increases, indulgent candies and chocolates are given an overhaul with beneficial ingredients that promote healthy complexions and glowing skin. Borrowing inspiration from the world of cosmetics, snack brands are looking for detoxifying, collagen-boosting, anti-aging edibles that can be infused into delicious treats consumers already love. This combination demonstrates the compromise many consumers make when choosing healthy options that suit their lifestyle habits. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
36,001 Total Clicks
Jul 16 - Nov 17
This Month and Hot