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Catalyzation

During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/enlightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Latinx Platform
Content-based platforms are creating Latinx-specific offerings and benefits
Trend - Content platforms are catering to Latinx consumers with additional features and products, or reduced costs, in order to elevate these demographics on their platforms. This shift coincides with the cultural push towards inclusion and more accurate representations of different demographics.

Insight - Social media has given people new perspective on what cultural representation could look like. These platforms have given creators the ability to represent themselves as individuals, while also representing their various cultural identities. Now, more brands are prioritizing diversity in order to maintain their relevance amidst changing consumer expectations--knowing they need to replicate the (imperfect but more authentic) inclusion that occurs more naturally on social media.
Workshop Question - How could your brand better cater to demographics it currently overlooks?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Nostalgia
Brands release retro NFTs to draw in specific demographics
Trend - Brands are using blockchain tech as a way to bring nostalgic products and aesthetics into consumers' contemporary tech habits. Everything from retro art to classic children's books are being adapted into NFT formats that balance both novelty and nostalgia.

Insight - North American consumers have been in a more reflective state as local and global issues became more visible— or worsened—over the pandemic. This offers a partial explanation for the current prevalence of 90s and 80s nostalgia. With the rapid changes that happened seemingly overnight over the pandemic, many consumers are finding themselves especially connected to the comforting and familiar habits of their childhoods.

Workshop Question - How could your brand use modern tech to channel nostalgia?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Empowerment
Organizations make Web3 more inclusive for Hispanic & Latin American populations
Trend - Organizations are launching new Web3 campaigns, tools, courses, and products that are specifically geared toward Hispanic and Latin American populations. The majority of these initiatives have been founded in an effort to make Web3 more accessible and inclusive for both these groups.

Insight - Hispanic communities, as well as Latin American populations more broadly, face difficult and uneven barriers when entering the world of Web3. In the US, challenges include a lack of community funding and unequal Internet access. In Latin America, interested parties are held back by weaker tech infrastructure and fewer educational opportunities. To lessen these barriers, organizations are introducing Web3 initiatives dedicated to supporting these groups.
Workshop Question - How could your brand make its products or services more accessible and inclusive for all racial and ethnic groups?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ancient Grain Alcohol
Alcohol brands are experimenting with novel grains such as millet and fonio
Trend - Indie alcohol brands have begun incorporating ancient grains into their formulas. In particular, most of these brands are leveraging West African grains due to their unique and novel flavor profiles. The most popular of these ingredients include teff, millet, fonio, and sorghum.

Insight - Consumers are increasingly searching for better-for-you alcohol options that do not have unhealthy ingredients like sugar, gluten, GMOs, artificial sweeteners, or preservatives. In addition, many of these same consumers are interested in purchasing products that are not harmful to the environment. As an ingredient, Ancient Grains satisfy both these desires. They are rich in phytochemicals, which have numerous health benefits, and they are low-maintenance crops that can be cultivated in harsh climates.
Workshop Question - How could your brand appeal to consumers' desire to protect their planet and lead healthier lives?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Gaming
Developers are creating games that represent LGBTQ+ communities and stories
Trend - Game developers are addressing the issue of inadequate LGBTQ+ representation in gaming. These communities often feel unrepresented by games that center around straight, cisgender characters. Development studios are addressing this blindspot by promoting LGBTQ+ characters and stories in video games.

Insight - Representation is key in the media as all consumers, from teens to adults, look for themselves in content that they consume. In gaming, members of the LGBQT+ community often feel unrepresented, turning to small-budget independent games that tell their stories. This has placed pressure on more prominent, mainstream game creators to incorporate more diverse stories, characters, and identities into video games. These titles also strive to educate gamers on LGBTQ+ issues.
Workshop Question - How does your brand ensure diversity and equality in its services or products?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Grocer
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis. These services typically provide access to more affordable and/or limited products.

Insight - For consumers, the benefit of subscription services is in their convenience. This is especially true for people who deal with barriers to shopping in-person regularly--whether those are working and childcare, a disability, reduced mobility from age, or a lack of affordable options. Businesses that prioritize the specific needs of underserved demographics will appeal to consumers who appreciate (or need) more personalized services.
Workshop Question - How could your brand prioritize accessibility in its product offerings?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wealth Accessibility
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.

Insight - After having lived through economic crises and seeing how they impacted Millennials' economic opportunities, Gen X is increasingly seeing the value in accessible financial literacy for younger generations. Whether it's established in education systems or at-home, the push for financially literacy comes from seeing economic instability and the resounding impact it can have--particularly for those who are just entering the workforce.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Entrepreneurship
Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.

Insight - Now that remote work is the norm, some consumers have more time for new hobbies or sources of income. Unlike the "hustle" mentality that was dominant pre-pandemic, these new avenues are related to consumers increasingly wanting more autonomy and adventure in their lives. This is especially true of Gen X, which hasn't been as impacted by workplace disillusionment as succeeding generations have amidst the 'Great Resignation,' but still craves a dynamic lifestyle in a post-pandemic world.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bendable Displays
Companies are creating non-glass monitors that can be reshaped in real-time.
Trend - Borrowing from technology originally used on billboards, mobile phones, and in-store installations, companies are now creating bendable displays that do not use glass. This display technology is now being used in televisions and monitors, resulting in uncrackable, malleable displays.

Insight - One of the largest trends in the television and computer monitor spaces is curved displays. These displays offer customers improved levels of immersion due to the ability to surround themselves with their monitors, increasing the amount of eye space taken up by the display. However, curved displays have downsides such as image distortion, leading to consumer demands for more accurate displays. This led to the creation of monitors that can either be used as flat panels or curved panels.
Workshop Question - How could your industry benefit from applying new technologies to existing products?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Retention
Brands aim appeal to the Millennial employee pool with specific benefits
Trend - As Millennials grow older and more confident in their skills and work experience, they're becoming more valuable to brands. In order to better retain employees in this demographic, brands are offering benefits that are specific to their needs--including debt repayment and family planning.

Insight - Amidst the "Great Resignation," Millennials have been shown to be the most likely to quit their jobs. Dealing with economic disillusionment, burnout and uncertain futures, this generation has now spent enough time in the workforce to know whether or not employers are holding up their end of the bargain. The push for Millennial retention in the workforce is a response to their shift in attitudes about corporate work, as well as their increasingly valuable experience and skillsets.
Workshop Question - How could your brand better prioritize employee retention?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends