Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/enlightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Campaigns and products specific to transgender people are rising in prominence
Implications - Large brands are increasingly highlighting the trials, triumphs and activism of transgender communities in their products, services and campaigns. Where once trans people were largely included in the mainstream under umbrella campaigns related to the LGBT+ community as a whole, brands are now realizing the importance of singling out the unique experiences of the individuals they are trying to cater to.

Homework Question - How could your brand take a more nuanced approach to inclusion both internally and in the demographics it is trying to reach? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
85,279 Total Clicks
Jan 17 - Dec 18
New and Average
Business
Fitness brands unrelated to clothing take cues from the latter's aesthetic focus
Implications - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs and formulations that are made to seamlessly integrate into the consumer's fitness ritual, and their designs are motivated by the consumer desire for lifestyles that are shareable online.

Homework Question - How could your brand make its product/service more shareable? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
84,718 Total Clicks
Oct 17 - Dec 18
New and Warm
Art & DesignLifestyle
Brands incorporate shoppable VR campaigns into their marketing tactics
Implications - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality, all the while catering to consumers seeking the trial and error elements of in-person shopping, with the convenience associated with online shopping.

Homework Question - Conceptualize a shoppable VR platform that your customers could use in their homes. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
57,031 Total Clicks
Apr 17 - Dec 18
New and Warm
TechBusinessRetail
Air purification products are designed with home aesthetics in mind
Implications - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking aesthetic beauty alongside function. These designs cater to urban professionals who tend to opt for minimalist aesthetics due to limited space in their homes.

Homework Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,369 Total Clicks
May 18 - Dec 18
New and Hot
Art & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands make a point about modern day technology addictions
Implications - Some tech-related consumption habits have been a rising concern globally – as the prevalent use of smartphones has many, including those in the industry, concerned about widespread tech addictions. Though apps that aim to limit excess smartphone use are prevalent, brands and institutions are now creating programs that aim to mitigate such addictions, or at least some of the consequences associated with them. These programs are more common as conversations around "self-care" increasingly include taking time away from the digital world.

Homework Question - How could your brand help its customers or employees "unplug" temporarily? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,238 Total Clicks
Jul 16 - Dec 18
This Week and Untested
Tech
Technology has allowed for the transformation of how we give and receive empathy
Implications - The use of tech in enhancing the way empathy is given or received–whether via robots, virtual reality, apps, or websites–is on the rise. In an age where mental illness and empathetic care is being prioritized more than ever, these technologies enhance human relationships and give people the tools they require to effectively give and/or receive empathy.

Homework Question - Where do you see the prioritization of empathy fitting into your brand's products, services, or processes? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,921 Total Clicks
Dec 17 - Dec 18
This Week and Mild
TechLifestyleHealth
Physical forms or methods of storing cryptocurrencies are on the rise
Implications - The use of tactile representations of cryptocurrencies are on the rise as more consumers learn about and turn to this form of digital currency. Cryptocurrencies' representation in the format of wearables, wallets and coins caters to consumers who are more comfortable using this currency in more familiar items, enhancing the perception of security.

Homework Question - How could your brand leverage cryptocurrencies? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,662 Total Clicks
Apr 15 - Dec 18
This Week and Average
TechBusiness
Trend Hunter Services
Fitness-focused wearables uplevel their capabilities to give feedback
Implications - Consumers have been using wearables to track their everyday and fitness activities for some time now, but more recently, the degree of involvement these products are capable of is increasing. Thanks to developments in technology, wearable products are able to give more meaningful feedback and tailored coaching on workouts, providing a more personalized experience.

Homework Question - How well does your brand leverage technology in order to help consumers reach their goals? [More]

SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
54,644 Total Clicks
May 18 - Dec 18
This Week and Hot
TechLifestyleGadgetsHealth
Fitness solutions focused around recovery are put in the spotlight
Implications - As consumers' interest in wellness continues to increase, more niche products, services and studios are emerging to keep up with demand. An aspect of fitness getting more attention than in the past is fitness recovery specifically, speaking to how diversified and deep consumers' interest in wellness has become.

Homework Question - What's an emerging aspect of your market space your brand could capitalize on? What would it look like if your brand were to "own" that space? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
103,942 Total Clicks
Mar 18 - Dec 18
This Week and Warm
LifestyleHealth
Wearable tech products incorporate voice assistant technology
Implications - Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a wide range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.

Homework Question - Where could your brand add an element of voice assistance into its product/service or purchase journey. [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
68,832 Total Clicks
Dec 17 - Dec 18
This Week and Warm
TechGadgets