Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/enlightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Newly Added
Category List
Full Index


Virtual reality now plays a larger role in online dating
Implications - With digital platforms now being one of the preferred methods of meeting potential partners, the incorporation of virtual reality into dating is now rising in popularity. This habit comes as cultural shifts in urban environments lead to social interactions that are simultaneously hyperconnected, and physically isolated. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,884 Total Clicks
Aug 16 - Aug 18
This Week and Mild
Pop CultureTech
Products and services make mindfulness a focus of the flying experience
Implications - Moving beyond fitness and wellness retreats, the shift toward mindfulness is making its way into the process of getting from place to place as well. Taking off thanks to both the increased interest in mindfulness as a practice as well as the portability of products that help facilitate it, this shift is reflective of more integration of mindfulness and meditation into consumers' day-to-day lives. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
62,899 Total Clicks
Nov 16 - Aug 18
This Month and Average
WorldLifestyleTravelHealthLife
Realistic vegetarian meat products hit the mass market via fast food chains
Implications - As consumers become more aware of and concerned with the origins of their food, a shift toward both more natural and plant-based foods has taken place. Though not previously widely available, meat alternatives that closely resemble meat have been gaining traction over the past few years and are now becoming widely available by way of fast food chains. Signifying an openness to more sustainable yet science-based food products, this shift could potentially popularize plant-based diets with an even wider audience. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
10,378 Total Clicks
Nov 17 - Aug 18
This Month and Mild
LifestyleFoodHealthEco
Brand use pop-ups as a way to conduct market research
Implications - Brands are using the interactive and immersive nature of pop-ups to test out how consumers experience the products and services they offer, before rolling them out. This emerging method of conducting market research has the benefit of reaching large groups of people, and allows for brands to test their products in more authentic environments. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,316 Total Clicks
Jan 17 - Aug 18
This Month and Warm
Art & DesignBusiness
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands create spaces that aim to enhance mental fitness alongside physical
Implications - Brands are aiming to create all-encompassing fitness spaces by incorporating programs designed to boost mental health. Creating fitness studios and programs centered around this area of expertise caters to a niche consumer base concerned with enhanced customization when it comes to their health and wellness. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
49,290 Total Clicks
Jun 18 - Aug 18
This Month and Hot
BusinessLifestyleHealth
Designers are creating lamps with distinct interactive features
Implications - Brands are designing lamps for the home with interactive features that enhance consumers' interactions with the pieces. Whether to perform additional functions or simply to use the lamps themselves, this new level of interactivity comes as brands seek to cater to consumers' growing preference for experience over function. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
84,707 Total Clicks
Sep 16 - Aug 18
This Month and Warm
TechArt & Design
Tools that track breath aim to enhance consumers' nutrition and fitness
Implications - Brands looking to enhance the health and fitness of consumers are using accessible breath-tracking tools in order to do so. The adoption of breath-tracking, whether used to determine its steadiness or its properties, prioritizes customized health for consumers while also enhancing trust with the perception of it having "scientific value." [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,051 Total Clicks
Feb 18 - Aug 18
This Month and Warm
TechLifestyleHealth
Trend Hunter Services
Companies invest in mindfulness to support a more effective workforce
Implications - As consumers' interest and investment in the wellness movement rages on, employers are taking note of the benefits of practices like mindfulness and facilitating employees' growth toward a more present life. By integrating employee programs related to mindfulness and investing in spaces where employees can meditate, employers not only reap the benefits related to the optics of such a switch, but gain a more engaged, effective workforce as well. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
57,333 Total Clicks
Jun 17 - Aug 18
This Month and Warm
BusinessLifestyleHealth
Big brands shift their marketing to be more inclusive in their messaging
Implications - Brand authenticity continues to be a priority among consumers, and with that, a desire for more inclusive initiatives are on the rise. Showcasing a bolder commitment to inclusivity across various categories, big name brands are adapting their marketing campaigns, packaging and even brand messaging to better reflect people of different genders, backgrounds, and physical ability. These shifts in marketing approaches speak to the growing number of brands working toward not only being more inclusive but also being more transparent and open about it as well. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
63,666 Total Clicks
Apr 18 - Aug 18
This Month and Untested
Marketing
Social media giants respond to amplified criticism of the dangers of their services
Implications - Social media giants have come under scrutiny for some years now as they increasingly become vessels for the spread of false information, the incitement of violence, for tech addiction and for negatively impacting mental health. Such scrutiny has resulted in small changes in the way these companies operate, some of which can go so far as to affect their bottom line by reducing the amount of time spent on their own services, or by inciting consumer backlash. Such initiatives aim to reduce the negativity that social media giants have done little to address in the past, as more consumers demand change. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
8,550 Total Clicks
Feb 17 - Aug 18
This Month and Mild
TechSocial Media