Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/englightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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THC and CBD-infused beverages expand the new categories accessibility
Implications - Brands are emerging with discreet cannabis-infused beverages that emphasize convenient consumption in formats that consumers are already familiar with. This progression highlights the experience of products such as cannabis and coffee in being a blank canvas onto which more of-the-moment fads are projected. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,423 Total Clicks
Aug 16 - Jul 17
This Week and Mild
LifestyleFoodDrinking
Smart planters make room for nature in the digital era
Implications - While IoT is generally seen throughout home appliances, smart technology is being integrated into home gardens as well, making it more intuitive for the connected consumer to grow their plants, even if they don’t have the greenest thumb. As consumers become reliant on their digital devices, they run the risk of getting out of touch with nature, which leads to the counter-trend of incorporating more natural elements within the home environment. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
217,675 Total Clicks
Jan 16 - Jul 17
This Week and Warm
TechArt & DesignHomeGadgets
Toys that encourage physical play integrate a monitoring component for parents
Implications - The youth generation is more engaged with their devices than any generation before them. This creates concern among parents for their children's physical well being; as a response, toys that encourage physical play are integrating a monitoring component. The gamification component appeals to digital-age children, while tracking alleviates the concerns of parents. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
227,983 Total Clicks
May 16 - Jul 17
This Week and Hot
Art & DesignToysLife-Stages
Soothing toys attract both adults and kids
Implications - An under-discussed side effect of play is relaxation. This is boosting the adult desire for mindless enjoyment by way of small, tactical toys, while also boosting mindfulness components in toys targeted toward children. Stress is high in the digital age due to the frequency and volume of content consumption, making incremental relaxation more necessary than ever. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
85,955 Total Clicks
Mar 16 - Jul 17
This Week and Warm
TechArt & DesignToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Tech sciences are recognized as a necessity, making easier education necessary
Implications - Skills like coding and engineering are more in-demand in the digital age. Parents are preparing their children for this through educational toys, but education on STEM practices is useful for those of all ages. Subscription kits that teach STEM open education up to all ages while also enabling streamlined learning. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
26,039 Total Clicks
Aug 16 - Jul 17
This Week and Warm
TechToysYouthLife-Stages
Busy consumers seek anti-aging products for hard-to-tone body parts
Implications - With the rise of the healthy physique in fashion, consumers are looking for easy ways to tighten and tone their bodies without investing too much time at the gym. Turning to topical treatments, consumers are enticed by the dual-function of anti-aging products for age-revealing body parts that also firm the skin for an overall healthy appearance. This growing market indicates a preference for simple, multi-tasking solutions within skincare. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
35,949 Total Clicks
Apr 16 - Jul 17
This Week and Mild
FashionCosmetics
Consumers integrate technology into their anti-aging skincare regimen
Implications - Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,997 Total Clicks
Dec 16 - Jul 17
This Week and Warm
TechFashionGadgetsCosmetics
Trend Hunter Services
The process of curating and consuming music becomes more technical
Implications - Despite its association with fun and social settings, music is, in essence, a science. Integrating more of this into the listening process up-levels and adds the consumption of music. This shows more deliberate, quality-enhancing use of technology in regard to music (as opposed to more convenience-based applications) which appeals to consumers who seek more elite experiences. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,771 Total Clicks
May 17 - Jul 17
This Month and Mild
TechLifestyle
Campus ambassador programs and services skew toward career training
Implications - Creating a sense of positive brand recognition, brands that are looking to establish a presence on college campuses are doing so by offering career training and networking opportunities. This is especially poignant for members of Generation Z who are more career-focused and linear in their thinking than the Millennial generation. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,394 Total Clicks
Sep 16 - Jul 17
This Month and Mild
MarketingLifestyleYouthLife-Stages
Kids’ home furnishings emphasize wellness-focused play
Implications - Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
76,885 Total Clicks
Apr 16 - Jul 17
This Month and Mild