Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/englightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
74,606 Total Clicks
Mar 17 - Jun 18
This Week and Warm
TechMarketingBranding
New innovations empower consumers to ensure they receive quality products
Implications - Busineses are creating tools that protect small brands and individuals against counterfeit production and purchasing. These tools work to protect artists and creators from the theft of their designs, while empowering consumers and providing them with some autonomy throughout the purchase journey. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
71,034 Total Clicks
Jun 17 - Jun 18
This Week and Mild
Tech
Brands create pop-up installations to celebrate Pride Month
Implications - Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
18,402 Total Clicks
Jun 17 - Jun 18
This Week and Warm
Art & DesignMarketingBusiness
Artisan and high-end foods are being created with leftovers
Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
30,182 Total Clicks
Mar 16 - Jun 18
This Week and Mild
LifestyleFoodEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
23,723 Total Clicks
Jun 15 - Jun 18
This Week and Untested
Smart projection technology is adopted for use in the home
Implications - Consumers are now able to project touchscreen interfaces at home, on everything from kitchen counters to their own arms. These technologies come as smart tech offers all-encompassing approaches to convenience and connectivity in the home, catering to consumers who require multitasking in order to enhance and arrange their families' work and play-related routines. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,053 Total Clicks
Feb 17 - Jun 18
This Week and Mild
Tech
Apps that reduce and ease daily commutes are increasingly popular
Implications - With human populations in urban areas constantly on the rise, brands are releasing apps that reduce the time and enhance the ease of a banal but common aspect of city-living – commuting. By giving commuters optimized routes and enhanced navigation tools, the rise of such apps indicates a desire for streamlined lifestyle habits for busy professionals. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,542 Total Clicks
Feb 18 - Jun 18
This Week and Untested
TechLifestyle
Trend Hunter Services
Bars adopt mechanizes forms of bartending to enhance customer experience
Implications - Brands are utilizing robots and artificial intelligence in order to curate automated bartending experiences for consumers. These robots and environments cater to the experimental drinking culture that has become so popular among consumers, and has the added benefit of offering efficient personalization. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
45,908 Total Clicks
Nov 16 - Jun 18
This Week and Mild
TechLifestyleDrinking
Urban planning evolves to accommodate and grow local wildlife
Implications - Urban planning initiatives are slowly beginning to focus on bringing back some of the wildlife that the construction and expansion of cities has inevitably turned out. This shift comes with the acceleration of research and widespread understanding on the effects of human intervention on the environment, and reveals the significance of brands and governments working together to mitigate such concerns. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
115,797 Total Clicks
Nov 16 - Jun 18
This Week and Warm
BusinessEco
Broccoli is infused and transformed in various dishes
Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,202 Total Clicks
Sep 17 - Jun 18
This Week and Average
LifestyleFoodHealth