Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Catalyzation

During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/enlightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Mood Cosmetic
Mainstream cosmetic brands tap into the power of aromatherapy
Trend - With smaller artisanal brands known for their focus on aromatherapy becoming more popular, corporations with more mainstream audiences are taking notes. These brands are now offering cosmetic items with mood-boosting benefits.

Insight - As consumers turn to beauty and self-care rituals that prioritize function as much as they do overall experience, they're more likely to seek out smaller brands that have the capacity to innovate in the wellness space. With large traditional organizations typically lagging when it comes to experimentation and experience over function and branding alone, consumers seek out brands that prioritize their more modern preferences.
Workshop Question - How is your brand appealing to more unique tastes and preferences?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vegan Online
Online vegan shops offer realistic cheese alternatives
Trend - The rising popularity of vegan cheeses has brought on virtual stores where people can purchase from a number of dairy-free cheese options. These products cater to people who are vegan, have dietary restrictions, or those who just believe going dairy-free is healthier.

Insight - As the "alternative" food industry becomes more vast, consumers with dietary restrictions have become accustomed to having many choices when it comes to what they eat. No longer having to settle for the only options out there, they're looking to experiment with the many different formats and ingredients that meat or dairy-free food and beverage items now come in.
Workshop Question - How is your brand accommodating its customers' restrictions?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scooter Safety
The growing popularity of e-scooters has resulted in enhanced safety precautions
Trend - The convenience and eco-friendly nature of electric scooters has resulted in the growth of this space, particularly in urban areas where getting by via car can be inconvenient. The popularity of e-bikes has resulted in brands offering additional functions and features that prioritize safety.

Insight - As consumers increasingly demand environmentally friendly transportation and architecture in urban areas, they also require safety measures that adapt to the changing habits within these regions. Looking to reduce their carbon footprint has resulted in consumers expecting that brands appeal to these emerging habits in a way that's convenient and effective.
Workshop Question - How is your brand adapting to the eco-friendly routines of its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based AI
Vegan brands are elevating their products with the help of artificial intelligence
Trend - Brands in the plant-based category are developing their own technology or partnering up with a specialized company in order to bring the integrity of their vegan products to a new level. In this space, artificial intelligence is used to determine the best ingredients and recipe ratios for optimal consumer experience, especially when it comes to texture and health benefits.

Insight - Through a combination of wanting to be healthier in their lifestyle choices and determined to lessen their carbon footprint in light of climate change, many contemporary consumers are limiting their intake of animal-based products or switching to a vegan diet altogether. As this proves to be a challenge for some, individuals look for a seamless introduction into the plant-based experience as they attempt to embrace more sustainable alternatives. In this space, many emphasize the need for flavor and texture since it is an important part in their ability to enjoy their meal.
Workshop Question - How might you elevate the integrity of your vegan product?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reusable Loyalty
Brands are launching reusable container programs with perks for consumers
Trend - Brands and restaurants are partnering to offer specialized reusable container programs that help curb the waste produced by single-use plastics in takeout orders. Some of these initiatives carry promising perks, ultimately driving consumer loyalty—from special discounts at favorite restaurants to a seamless experience of the return process.

Insight - Increasingly aware of the immediacy of climate change, consumers look for substantial ways to curb waste in their day-to-day, especially when they are on-the-go. As a result, individuals in this space prioritize eco-conscious solutions that are seamless and convenient. A new responsibility in their already busy lifestyles, consumers strive to keep motivated by looking for beneficial incentives, which come as an addition to their peace of mind.
Workshop Question - How might you enhance your loyalty program in a way that benefits the planet?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
High-Tech Frozen
Brands are tapping tech to elevate user experience in the frozen food sector
Trend - Food brands are launching frozen goods in packaging with enhanced functionality. Either geared toward measuring possible food spoilage or elevating the cooking process, these innovations work toward producing more convenience-focused solutions for the modern consumer.

Insight - Convenience is incredibly important to contemporary consumers with busy lifestyles as they often find themselves in hectic environments where prioritization of tasks is required. Drawn to products that are flexible and accommodating to momentous needs, individuals seek out solutions that streamline daily experiences—particularly with respect to cooking and storing. This allows consumers to gain peace of mind by alleviating the need to always be vigilant.
Workshop Question - How might your brand enhance the convenience aspect of your product/service to accommodate the needs of consumers with busy lifestyles?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Infrastructure
Designers & developers are making spaces friendlier for older demographics
Trend - City infrastructure is being adapted to accommodate the senior community through design-forward features that motivate activity, preserve health and safety, or simply allow for intermittent rest. These developments show a commitment to making spaces more accessible.

Insight - Many senior citizens are emphasizing their desire for independence, both in public and private spaces, and this prompts a demand that advocates for more accessible designs within the city environment. When this is taken into consideration and the accessibility needs of an older demographic met, consumers become increasingly confident and comfortable to be active outdoors, ultimately allowing them to combat feelings of loneliness which tend to be common for the senior community.
Workshop Question - How might your brand accommodate the older consumer's need for independence?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Brainy Beauty
Scientists are emerging as a new sector of micro-influencers in the beauty industry
Trend - A new type of influencer is emerging, one with a smaller reach but more engaged listeners: 'beauty science' influencers. These podcasters—who are trained cosmetics chemists with experience in the industry—are helping consumers sort fact from fiction and fighting misinformation in the beauty industry.

Insight - Since the expansion of the internet and the ease at which information can be shared, consumers no longer trust the vague claims household brand names make about skin improvement at face value. This demographic is doing its own research and are looking to experts in the field to give them reliable skincare recommendations. Not only are these experts more credible due to their education, but are deemed as trustworthy since they aren't affiliated with a certain brand.
Workshop Question - How can your brand leverage the scientific community's reach when targeting your consumers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Crowd
Companies are creating solutions to allow fans to attend live virtual events
Trend - Companies are creating technologically-integrated solutions that allow the public to attend live events, including professional sporting events, and live concerts. This was made possible through the use of video conference technology that can place people in the crowd, as well as virtual reality technology.

Insight - With ongoing uncertainties around what the future will look like when it comes to health and safety, many people are looking for escapist activities to engage in as a coping mechanism. Escapist content can be more effective if it mimics what viewers are used to watching, and it can bring viewers a degree of normalcy into their lives.
Workshop Question - How can your company leverage escapism?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waste Design
Fashion and design materials are created using food waste
Trend - The upcycling of food scraps that would typically have gone to waste is increasingly being used in materials for design-forward products and accessories. Everything from shoes to tableware are now being created using these innovative materials.

Insight - In recent years, consumers' purchase decisions have increasingly been motivated by factors like innovation and eco-friendliness. The former offers them distinct talking points for the products they choose to buy, while the latter alleviates the purchase guilt they feel in light of the environmental issues that are currently plaguing the world. People seek out interesting and eco-conscious products so they can have peace of mind when it comes to their chosen lifestyles.
Workshop Question - How could your brand better prioritize innovation and eco-friendliness simultaneously?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends