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Catalyzation

During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/enlightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Elevated Outdoors
Brands are elevating the aesthetic and functionality of camping products
Trend - In an attempt to capture the attention of the contemporary camping connoisseur, outdoor brands are increasingly placing emphasis on luxury aesthetics and experiences in their camping ranges. This might come in the form of a slick appearance or an elevated function that would be hard to replicate with traditional equipment.

Insight - Due to the COVID-19 pandemic, consumers were forced to rethink the ways in which they travel and, in this space, many have prioritized safety when making vacation choices. This has resulted in individuals reconsidering outdoor camping as a dominant option for rest, relaxation, a way to reconnect with loved ones, and spend time in nature. As interest in outdoor adventures reaches a peak among contemporary consumers, the demand for high-quality and long-lasting equipment is also on the rise.
Workshop Question - How can your reimagine the camping experience for consumers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Exercise
At-home exercise takes on gamified elements to boost motivation
Trend - As home exercise has become a viable alternative to using gyms and public spaces, gamified exercise experiences for those working out at home are becoming more popular. These fitness-based games make the prospect of working out more enticing.

Insight - The COVID-19 pandemic inevitably changed consumers' lifestyles, with some people making permanent changes as they found what worked for them. This includes fitness and wellness habits--with consumers adapting to better fit into their new, at-home lifestyles--and some enjoying that so much that they decided to keep it as part of their routines post-pandemic.
Workshop Question - How is your brand responding to long-term changes brought on by the pandemic?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Marketing
Brands are embracing non-fungible tokens in their outreach and marketing strategy
Trend - At the beginning of COVID-19, brands quickly pivoted their marketing strategy to digital out of necessity. Now, many companies are embracing the virtual world in its entirety. Recognizing the promise of NFTs (non-fungible tokens), brands across sectors are taking advantage of its popularity to connect with consumers.

Insight - Over the last year and a half, many consumers have developed a keen interest in technology and the virtual world. This pivot, however, is not only driven by the conditions of government-imposed pandemic restrictions but is also a result of a deeply entrepreneurial spirit and sense of curiosity that drives individuals to explore their options—whether that is in terms of entertainment, financial gain, or simply shopping.
Workshop Question - Conceptualize a marketing campaign that embraces NFTs.
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bike Camping
Bike-friendly camping shelters and equipment is becoming increasingly prevalent
Trend - Brands are launching bikes and bike accessories that accommodate contemporary outdoor enthusiasts. Deployed as camping transport solutions, features like comfort, packability, and weight are strongly emphasized in this category of product.

Insight - As a result of the COVID-19 pandemic and the government-imposed restrictions which forced many to remain at home, consumers continue to look for ways to spend time outdoors and satisfy their spirit for adventure in a manner that is safe and respectable. This has not only caused a surge in the demand for accessible outdoor travel, but it has also led consumers to prioritize their fitness and push their limits in more ways than one, leaving them satisfied with their progress and discipline.
Workshop Question - Conceptualize a way for your brand to tap into consumers' spirit for adventure.
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
STEM Subscriptions
Subscription boxes for kids are based on building STEM skills
Trend - As STEM skills are introduced to children at earlier ages, brands are offering subscription boxes with educational toys, visuals and activities that help build and improve children's STEM skills over time.

Insight - Millennial parents are particularly focused on fostering skills that will one day help their kids adapt to the world, whether that's in work, recreation, or creative outlets. Millennial parents want to get their children accustomed to these necessary skills at a young age, so they come easier to them as they grow older.
Workshop Question - How is your brand prioritizing the development of its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sterile Bathroom
Innovations that keep bathroom products sterile are more popular
Trend - In order to reduce the time that consumers need to spend cleaning their bathrooms, and to help maintain health standards at home, brands are offering special sterilization tools that enhance the cleanliness of bathrooms.

Insight - With the pandemic still being an issue around the world, people are still maintaining high health and safety standards both outside the home, and within it. These habits will likely remain post-pandemic, and brands that accommodate them are likely to appeal to consumers who feel particular stress when it comes to their personal hygiene.
Workshop Question - How is your brand continuing to accommodate pandemic-influenced behavioral changes among customers?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Printed Supplement
Vitamins and supplements are personalized with 3d-printing technology
Trend - Health brands are experimenting with new production processes to create vitamins and supplements, using 3d-printing technology to create products that are customized to suit individual consumer needs.

Insight - When it comes to wellness, health-conscious consumers are choosing increasingly personalized habits, products and routines in order to achieve their personal goals. These more committed individuals are drawn to brands that are both personalized and innovative in their approach to helping customers.
Workshop Question - How is your brand prioritizing customization for its customers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Slow Skincare
Slow-release skincare formulations help prevent damage and prioritize longevity
Trend - Skincare brands are becoming more creative with their formulas with slow-release technologies that ensure that active ingredients are delivered to the skin gradually--ultimately preventing any harsh changes or damages to the skin.

Insight - As the skincare industry continues its expansion and influence on consumers' lives, the market has become saturated with products from numerous brands. Overwhelmed with these choices, consumers are turning to the most innovative and standout formulas that grab their attention, while promising the most effective results.
Workshop Question - How could your brand innovate its products' formula or format?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cultivated Restaurant
More restaurants are experimenting with cultivated meat-based dishes
Trend - Lab-grown meat and seafood are being developed as sustainable alternatives to traditional farming. Now that there have been significant innovations in this space, some restaurants are already developing dishes or entire business models around cultivated meats and/or seafoods.

Insight - Reducing their personal environmental impact will be more of a priority for consumers as climate change worsens, and this won't only apply to small daily rituals, but also to activities considered to be recreational. Even luxuries like eating out will be reconsidered as consumers become more eco-conscious, and brands that prioritize sustainability will be the preferred options.
Workshop Question - How can your brand authentically prioritize sustainability?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Comfort Commercial
Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.

Insight - Consumer stress has been at an all time high in recent months, with everything from social restrictions to financial upheavals having an impact on most people in North America. As people slowly grow accustomed to life going back to "normal," they seek out brands that help that process along--whether it's emotionally, financially, or recreationally.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends