Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/englightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Tradtional forms of gambling are being revamped for younger demographics
Implications - It has been shown that Millennials do not have the same propensity for traditional gambling spaces as their predecessors did, so brands within the industry are responding by updating the process with everything from apps to new technologies like blockchain. With Millennials having grown up in a world in which gratification is instant as opposed to something that requires patience, this new form of gambling is able to cater to their shortened attention spans and discerning tastes. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,934 Total Clicks
Jan 17 - Apr 18
Recent and Average
TechArt & Design
The classic diner is revamped with contemporary elements
Implications - The traditional diner space is being updated with modern design standards, merging both old and new to create spaces that are equal parts nostalgic and relevant. These spaces cater to the familiarity nostalgia offers for consumers, along with the experiential nature of updating existing norms in the retail space. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,033 Total Clicks
Feb 16 - Apr 18
This Week and Warm
Art & DesignBusinessLifestyleFood
Brands temporarily transform their logos into recognizable but statement designs
Implications - Long-established brands are using their logos as tools to re-frame how consumers physically see, and conceptually perceive, their brands and what they stand for. By using temporarily re-designed logos as means to attract or engage, these brands appeal to growing groups of consumers who are enticed by unexpected brand experiences over comfortable familiarity. [More]
SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,775 Total Clicks
Apr 16 - Apr 18
This Week and V. Hot
Art & DesignMarketing
Cannabis is increasingly incorporated into luxury skincare and cosmetic items
Implications - High-end cosmetic items that infuse the various beneficial properties of cannabis are increasingly common. This shift comes as privileged consumers become emboldened in their adoption of cannabis as a "lifestyle," and speaks to the substance's increased perceived value for such consumers. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
49,258 Total Clicks
Sep 16 - Apr 18
This Week and Warm
FashionLifestyleHealthCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Attachable monitoring devices take on excessive alcohol consumption
Implications - Borderline invasive alcohol-monitoring implantations are becoming more common as institutions and brands seek to empower consumers in reducing their intake of such beverages. The use of attachable monitoring chips ensures accountability on the part of consumers seeking to enhance their health or overcome alcoholism, while giving companies in-depth quantifiable information on consumer lifestyle habits as they relate to alcohol intake. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
41,043 Total Clicks
Aug 16 - Apr 18
This Week and Warm
TechLifestyleHealthDrinking
Emerging blockchain platforms offer increased transparency for consumers
Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
73,006 Total Clicks
Oct 17 - Apr 18
This Week and Mild
Cosmetics products are designed and marketed to boost consumers' online image
Implications - Tapping into selfie culture, beauty brands are incorporating flashy, funny and unique elements into their products, and positioning them as a means to improve one's image online. Moving beyond the promise of simply enhancing customers' looks, this shift is distinctive to those in the Millenial and Gen Z cohorts, who are invested -- and willing to invest in -- their online selves, [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,717 Total Clicks
Jul 17 - Apr 18
This Month and Warm
Trend Hunter Services
Mixed reality is adopted into traditionally passive entertainment formats
Implications - Cinematic and artistic viewings are becoming increasingly engaging with the inclusion of mixed reality into these normally passive experiences. By incorporating elements of MR into these forms of entertainment, brands are able to better interact with consumers who are increasingly opting for at-home viewing options. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
19,634 Total Clicks
Jun 17 - Apr 18
This Month and Average
TechArt & Design
Epidermal growth factor becomes more common in skincare
Implications - Epidermal growth factor (EGF) is increasingly common in skincare as the collagen-stimulating benefit of this ingredient is highlighted by the brands that offer it. The rising popularity of this ingredient speaks to a shift in consumer priorities, as they increasingly value scientific marketing that properly backs up the claims that brands make about their products. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
28,067 Total Clicks
Jan 16 - Apr 18
This Month and Average
FashionCosmetics
Fragrance products take on a portable format to suit on-the-go consumers
Implications - Catering to those who travel often, fragrance brands are coming out with innovative fragrance formats well-suited to those who are on-the-go. Speaking to the way in which consumers are coming to expect that products be reformatted and designed to suit their specific lifestyle needs, this shift is reflective of heightened expectations across categories. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
34,911 Total Clicks
Jun 17 - Apr 18
This Month and Hot
FashionLifestyleCosmetics