Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/englightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Pods that are normally limited to coffee and tea options expand to other beverages
Implications - Brands are creating juice and flavored water pods activated by machines, much like the coffee and tea pods that have become so popular in North America. More than simply being functions of convenience, these products offer novelty for consumers easily influenced by distinct, fleeting trends. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,385 Total Clicks
Feb 16 - Feb 18
Recent and Average
MarketingLifestyleDrinking
Brands merge online and in-person dating to create unique experiences
Implications - Brands that facilitate online gamified communication in various forms, particularly those that specialize in dating, are creating branded in-person events that blur the lines between online interactions and in-person ones. The increased focus on blending the digital sphere with real-world experiences in this realm caters to not only those who enjoy virtual dating, but those who have become disillusioned by it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
14,596 Total Clicks
Aug 16 - Feb 18
Recent and Warm
TechMarketing
The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,720 Total Clicks
Jan 17 - Feb 18
Recent and Mild
Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,622 Total Clicks
Mar 16 - Feb 18
This Week and Mild
Art & DesignBusinessYouthLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Businesses facilitate home-swapping via websites and apps
Implications - Home and apartment-swapping platforms are becoming increasingly accessible with new web and app designs that offer everything from rentals on Tinder-like match services, to vacation home-swapping business models. These large-scale forms of P2P swapping interactions are increasingly common as online platforms become more secure, offering consumers peace of mind alongside accessibility. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,749 Total Clicks
Mar 15 - Feb 18
This Week and Mild
TechArt & DesignMobileBusiness
The classic candy shop takes on new designs and specialties
Implications - The classic candy shop concept has been reformatted to become more inclusive, and to adapt to the design and specialty-related proclivities of modern day consumers. These revamped designs indicate a shift in how nostalgia now plays out in various industries, with classic rituals being of most interest when adapted to contemporary platforms. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
80,486 Total Clicks
Jul 16 - Feb 18
This Week and Warm
Art & DesignBusinessLifestyleFood
Music festivals have created a market for festival-specific self-care
Implications - With the music festival industry booming, brands are recognizing the need to fill a gap in self-care during these experiences, in order for festival goers to maintain their physical and mental well-being. Offering everything from festival-specific workouts to survival kits, this shift serves two functions–filling a clear, emerging consumer need, and working as an immersive marketing tool for the brands offering the products and services. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
31,279 Total Clicks
Jun 17 - Feb 18
This Week and Warm
Art & DesignMarketingLifestyleHealth
Trend Hunter Services
Architects build on old bunkers, or conceptualize contemporary ones
Implications - Bunkers are being revamped, or recreated, to better suit the design and function preferences of the modern day. Once products of conflict and fear, the re-purposing of such architecture connects to consumer desire for the integration history and modernity in the experiences and products they purchase. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
109,634 Total Clicks
Nov 16 - Feb 18
This Week and Hot
Art & Design
Museums adopt the experiential preferences of social media users
Implications - Museums centered around the subject of food are offering immersive and even edible displays that cater to the attention spans of the modern day consumer. This shift comes as social media changes and drives consumers' behavior, with the "experiential" and "Instagrammable" nature of in-person interactions increasingly prioritized to enhance engagement. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
87,718 Total Clicks
Jul 16 - Feb 18
This Week and Warm
Art & DesignLifestyleFood
Apps use micro payments to invest and pay down debts
Implications - Brands are offering financial apps that allow users to invest, save or reduce debts with small sums of money. This shift comes as consumer debt in the U.S. remains higher than it has ever been, and the majority of Americans fear stock markets–in part due to past experiences with financial crises, and a lack of education in the subject. The use of micro investment, debt reduction and saving apps resolves the intimidating nature of growing financial portfolios by removing reluctance-evoking barriers, including high risks and steadfast commitment. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,195 Total Clicks
Apr 17 - Feb 18
This Week and Untested
TechMobileBusiness