Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/englightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Consumers are reminded to reach their goals through encouraging technology
Implications - Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,226 Total Clicks
Nov 16 - Sep 17
New and Average
TechLifestyleGadgetsLife
Smartphones are re-positioned as portals to action instead of consumption
Implications - In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
19,237 Total Clicks
Nov 16 - Sep 17
New and Untested
Social GoodSocial Media
Water is rejuvenated with beauty-enhancing additives
Implications - Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,490 Total Clicks
Jul 17 - Sep 17
Recent and Average
Spirulina is incorporated as a star ingredient for skincare products
Implications - As consumers become more familiar with alternative protein sources in food and beverage, popular superfoods such as spirulina can be seen incorporated into beauty and skincare products that target a variety of aesthetic concerns. This shift highlights the symbiotic relationship between the skincare and food and beverage worlds in the era of health and wellness, and the influence this relationship has on marketing of such ingredients outside of the industry in which they first appeared to consumers. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
30,664 Total Clicks
May 16 - Sep 17
This Week and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands and institutions are focusing on developing gaming and development skills
As eSports continues to grow in popularity and brands and institutions increasingly understand the implications it has in different fields, educational services and programs that cater to those interested in this industry are beginning to pop up. Where eSports was once understood as a subculture, the industry is now being built from the ground up in a way that establishes more comprehensive processes related to how it will impact business, entertainment, the legal system, and consumer behavior – all through various educational tools. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,570 Total Clicks
Aug 16 - Sep 17
This Week and Mild
TechMarketingBusiness
Consumers express their individuality through reactive clothing
Implications - With the proliferation of unique personas and avatars at consumers' disposal in the digital sphere, brands offering physical products need to find way to match that degree of individuality. Clothing retailers have managed to do so by creating items that react to the wearers' bodies and surroundings, ensuring that, though fashioned through same process, each piece is unique. Brands accessing reactivity stand a better chance of appealing to consumers' individualistic self-perceptions. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
90,284 Total Clicks
Jul 16 - Sep 17
This Week and Warm
Art & DesignFashion
Industries converge on the sharing economy to engender hyper-convenience
Implications - One of the key appeals of the sharing economy is the heightened convenience that its services offer over traditional competitors. As consumers grow more accustomed to these conveniences, extraneous brands are further amplifying the handiness of ride-sharing services by harmonizing with them. With consumers coming to expect previously unheard of on-demand services in all aspects of their lives, the logical next paradigm requires hyper-convenient offerings that hybridize multiple convenience-based industries. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
18,352 Total Clicks
Nov 16 - Sep 17
This Month and Average
BusinessAutosNew Ventures
Trend Hunter Services
Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,340 Total Clicks
Jan 16 - Sep 17
This Month and Warm
Exoskeletons are being designed to enhance people's quality of life
Exoskeletons are being designed to support individuals with various physical disabilities. While these innovations were once largely inaccessible to most, they are increasingly becoming more affordable and able to service more disabilities – although they still have a long way to go. Tech has long been used to convenience consumers' lives, however its growing ability to improve the quality of life for people with disabilities speaks to the more comprehensive approach to accessibility that these individuals and their allies are advocating for. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
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58,425 Total Clicks
Feb 16 - Sep 17
This Month and Average
TechLifestyleHealth
Exoskeletons are helping workers across a variety of industries
Exoskeletons are being used to protect laborers and simultaneously make them more productive. This emerging technology is being employed by companies seeking to improve the quality of work their employees do, while ensuring they are also taken care of. As technology continues to replace people in the workforce for cost and productivity purposes, these protective exoskeletons work to merge the two to find a more advantageous middle ground. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
71,989 Total Clicks
Mar 16 - Sep 17
This Month and Warm
TechBusiness