Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/enlightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Specialty screens blend into their surrounding environment
Implications - With screens both large and small now being an essential part of consumers' lives, whether those are for work or entertainment purposes, some brands are focusing on screens that are much more design and mind-friendly. These products help align consumers' need and desire for using their respective devices, while prioritizing the integration of such devices in a way that appeals to consumers' more escapist desires. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
123,479 Total Clicks
Dec 16 - Oct 18
New and Hot
MarketingBusiness
Emerging travel brands increasingly prioritize people of color
Implications - Between discriminatory Airbnb hosts and prejudicial airline practices, the travel industry hasn't always been as accommodating as it should be for people of color – a fact that is slowly changing via travel brands led by and prioritizing people of color. By creating such specific spaces, these brands are showcasing the importance of grassroots and self-led empowerment in the process of creating large-scale change. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
20,422 Total Clicks
Oct 18 - Oct 18
New and Mild
WorldTravel
As mindfulness becomes a priority, meditation-specific products take off
Implications - Nutrition and fitness have arguably been the leading pieces of the wellness movement over the last few years, but as mindfulness and mental health begin to become more of a priority, products to facilitate activities like meditation are becoming more and more popular. Beyond apps and studios that facilitate mindfulness activities, accessories that are a part of meditation practices are becoming particularly desired by today's wellness-focused consumer, speaking to a willingness to spend on inessential products and services perceived as catalysts to personal growth. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
201,453 Total Clicks
May 17 - Oct 18
This Week and Warm
LifestyleHealthLife
Wellness-focused travel experiences are rebranded to reach a new generation
Implications - Millennials today are known for their preference to spend on experiences rather than products, and this has impacted and contributed to the popularity of travel among this generation. Layering onto this interest in exploring the world is millennials' interest in self-improvement, which has led to the creation of tailored travel experiences focused around providing a path to wellness as well as a chance to explore the world. This shift speaks to the ways in which wellness has the capacity to impact a huge variety of segments, and the ways in which companies can leverage that interest to create something more appealing to today's young adult consumer. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,276 Total Clicks
Feb 17 - Oct 18
This Week and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Vitamins and supplements are rebranded as upscale lifestyle products
Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
27,750 Total Clicks
Oct 17 - Oct 18
This Week and Average
MarketingLifestyleHealthLifeBranding
Millennials cope with an uncertain future by embracing house plants
Implications - Often noted for their inclination toward plants and succulents as an affordable and easily transferable mode of home decor, millennials are electing to invest in design-driven plant stands and pottery that serves as a display of personal style, while also inviting the calming affect of nature. This progression speaks to the simple desire of a much-maligned generation to make smaller commitments that offer a certain sense of stability when facing an uncertain future, such as inhabiting short-term rentals. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
72,223 Total Clicks
Sep 17 - Oct 18
This Week and Warm
Art & DesignHomeFurniture
Fast food brands incorporate new avocado toast-inspired menu items
Implications - As the popularity of avocado toast has helped it become almost shorthand for a generation of brunch enthusiasts, QSR brands are looking to take advantage of its ubiquitous nature by using it as inspiration for new menu items. This shift speaks to the interest in fast food menus elevated with ingredients associated with fresh artisanal dishes and the opportunity of these menu expansions to win over discerning millennial consumers. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
16,729 Total Clicks
Mar 18 - Oct 18
This Month and Untested
LifestyleFoodHealth
Trend Hunter Services
Traditional sleep aid valerian is adapted for simpler consumption
Implications - Long praised as a natural remedy for sleeplessness and anxiety, herbal superfood valerian root is being newly incorporated into a range of snack and drink formats for easier, more enjoyable consumption. This shift speaks to the influx of adaptogenic "edibles," in which holistic ingredients are adapted into enjoyable formats as an alternative to oral capsules or tablets, hinting at the evolving expectations of consumers around the experience of their herbal remedies. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
47,327 Total Clicks
Nov 17 - Oct 18
This Month and Warm
LifestyleHealth
Food brands incorporate the colors associated with charitable and social causes
Implications - There are many well-known causes that are associated with specific colors, and food brands are adopting those colors into the actual foods and beverages they offer, rather than in packaging alone. This shift allows these brands to align themselves with a higher purpose, in a way that works as a more intimate, thought-provoking interaction with consumers. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,196 Total Clicks
Jun 17 - Oct 18
This Month and Warm
LifestyleHealth
Stores that fully integrate smart features are increasingly common
Implications - Brands have been incorporating smart elements into their retail spaces, or toying with the idea, for some time now, but some are taking it to the next level with stores that fully integrate smart functions, much like many homes now do. The full integration of smart features into brick-and-mortar spaces speaks to the rising value that consumers place on both omnichannel and highly personalized purchase journeys. [More]
SCORE 9.3
Popularity
Activity
Freshness
Megatrends
Patterns
54,965 Total Clicks
Mar 18 - Oct 18
This Month and V. Hot
TechArt & DesignBusinessRetail