Catalyzation
During this age of decadence, consumers want to feel better about their consumption habits, and so they want everything they consume to contribute to their betterment/enlightenment.
Related Megatrends:
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
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Tracking apps and services expand outside of health or financial goals
Implications - The popularity of lifestyle-tracking apps is expanding to habits outside of fitness and finance, including everything from relationship-building to keeping up with daily schedules. Such services come as consumers increasingly prioritize the ongoing development of all aspects of their lives–whether that's in daily rituals, socializing, or productivity.

Homework Question - Conceptualize a tracking app that would benefit your customer. [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
11,529 Total Clicks
Aug 18 - Mar 19
Just New and Untested
TechLifestyle
Dating apps take inspiration from female empowerment movements
Implications - Inspired by leading brands like Bumble, dating apps are adopting women-friendly features so that their safety and comfort is enhanced while they're virtually dating. These services come in reaction to the harassment women often face online, along with the advancements pushed by the women's movement.

Homework Question - How could your brand ensure safe spaces for individuals or groups who are marginalized or face discrimination? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
16,695 Total Clicks
Mar 17 - Mar 19
This Week and Mild
Lifestyle
Elements of meditation and relaxation are instilled in kids and young consumers
Implications - With health and wellness continuing to be top of mind for many consumers, we’re seeing this mentality being educated to much younger audiences like kids and teens. From school programs that prioritize meditation and personal well-being to games and activities that encourage mindfulness and relaxation, these examples seek to not only showcase the importance of educating youth on how to maintain elements of wellness, but they also provide outlets earlier on in life that will help youth deal with their everyday stresses in a more accessible, independent way.

Homework Question - In what ways can your brand educate younger consumers in a more mindful way? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,039 Total Clicks
Feb 17 - Mar 19
This Week and Untested
LifestyleHealth
Inclusive design is prioritized for kids in school
Implications - Inclusionary design in the school system is not only exclusive to those with physical disabilities, and brands are focusing on creating spaces for children that accommodate a wide range of mental and physical health-related needs. These spaces come in response to the growing discourse surrounding the importance of comfortable and empowering environments in the process of obtaining an education.

Homework Question - How could your brand take a holistic approach to inclusive design? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
76,040 Total Clicks
Dec 18 - Mar 19
This Week and Warm
Art & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Virtual caregivers support individuals with various medical needs
Implications - Brands in the healthcare space are creating virtual or tech-connected caregivers to offer support for individuals with either serious health concerns, or those with minor ones. Though not a replacement for medical care, such services cater to consumers looking to support their health and wellness in a holistic manner.

Homework Question - How could your brand take a more holistic approach to the solutions it offers its customers? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,130 Total Clicks
Jan 18 - Mar 19
This Week and Average
TechLifestyle
Subscription services market to men with items traditionally targeted to women
Implications - Brands looking to overthrow gendered marketing are offering subscription services targeted to men, with products that were once almost entirely marketed towards women. Avoiding the pitfalls of gendered selling, these brands are contributing to a growing narrative that’s pushing for brands to be more inclusive and less divisive in how they associate “genders” with specific products or rituals.

Homework Question - In what areas could your brand be more inclusive? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,463 Total Clicks
Oct 17 - Mar 19
This Week and Warm
FashionMarketing
The online dating industry touts smart tech to enhance accuracy
Implications - The popularity of online dating has resulted in brands’ prioritization of artificial intelligence functions and features that claim to analyze or enhance the effectiveness of people’s virtual dating habits. The use of AI in this realm enhances trust in these services’ ability to perform.

Homework Question - In what areas could AI enhance your brand’s products/services? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
37,313 Total Clicks
Jan 17 - Mar 19
This Week and Average
LifestyleRomance
Trend Hunter Services
Raising young children is made easier through specialized subscriptions
Implications - Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in an automated way. By combining modern parents' desire to not only excel at parenting, but live more efficient, convenient lives as well, this approach to the subscription business model has great potential to expand into a wide variety of different categories.

Homework Question - How can you provide your consumers with a more convenient way for them to reach their goals? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
36,958 Total Clicks
Mar 18 - Mar 19
This Week and Warm
Child-targeted snacks incorporate "superfood" ingredients and branding
Implications - The immediate health associations that come from "superfood" branding are now being incorporated into children's snacks. This shift appeals particularly to Millennial parents who trust such branding due to the extensive research they've done into their own food choices, and allows them to raise their children with the same consumption habits.

Homework Question - How could your brand appeal to the preferences of Millennials, or Millennial parents in particular? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,275 Total Clicks
Mar 17 - Mar 19
This Week and Average
LifestyleHealth
Brands ease the process of seniors interacting with tech in the home
Implications - As senior demographics enter retirement and move towards independence, new innovations are being integrated into products that seniors can easily interact with and use. This shift comes as consumers gravitate towards brands that provide simple solutions to their day-to-day struggles.

Homework Question - How can your brand ease its customer's day-to-day struggles? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
51,542 Total Clicks
Sep 18 - Mar 19
This Month and Average
TechGadgets