Consumer Insights>

Convergence

Convergence
To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Aromatherapy features are cleverly combined with other products
Implications - Providing consumers with additional value and benefiting from an angle of self-care, brands are launching typically single-purpose products and bolstering them with aromatherapy diffusion functionality as well. As consumers become increasingly interested in reducing the amount of products they own, this hybridized approach to product design is well-aligned with the modern consumer.

Homework Question - How could you integrate an element of self-care to your existing offering? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
92,484 Total Clicks
Mar 18 - Apr 19
New and Warm
TechLifestyleGadgetsHealth
The process of supplement-taking is integrated into daily rituals
Implications - The process of consuming supplements is being made easier by health brands, with the integration of beneficial ingredients into consumers' daily rituals. With supplement-taking now being as simple as having a morning coffee or drinking water, brands are directly appealing to the consumer desire for simplicity and convenience.

Homework Question - How could your brand integrate its product/service into consumers' daily rituals? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
18,216 Total Clicks
Aug 18 - Apr 19
Recent and Warm
LifestyleHealth
Brands within the skincare space offer at-home hydrogel facials
Implications - Hydrogel-based masks that better infuse various moisturizing and antioxidant ingredients into the skin are on the rise. Aside from boosting the efficacy of the ingredients being delivered, these hydrogel-based items also provide a more relaxing and memorable experience for those who use them.

Homework Question - How could your brand enhance a traditional product with the addition of a new or updated element? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
41,685 Total Clicks
Apr 17 - Apr 19
Recent and Mild
FashionCosmetics
Cannabis strains adopt dessert-themed flavors and aromas
Implications - The enhanced focus on the flavor and aromas of cannabis strains comes as the plant continues to be legalized across North America, and one of the observable shifts in this space is the prioritization of "dessert-like" cannabis strains. With everything from cake to ice cream being used as inspiration, these items come as consumers become increasingly comfortable with experimenting with recreational cannabis.

Homework Question - How could your brand experiment with playful flavors or branding in its products/services? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,114 Total Clicks
Feb 19 - Apr 19
Recent and Untested
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Silk protein is incorporated into moisturizing skincare products
Implications - The incorporation of silk protein into skincare products is on the rise, where once the ingredient was limited to hair care serums. Known for its sheen-enhancing qualities, the use of silk protein in the world of skincare allows for consumers seeking both immediate and long-term results in their self-care routines.

Homework Question - How could your brand offer both short and long-term solutions for its customers? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
36,899 Total Clicks
Jun 17 - Apr 19
Recent and Average
FashionCosmetics
Beauty brands look to familiar indulgent dishes for collection inspiration
Implications - Proving that nostalgic branding continues to drive innovation across consumer goods categories, cosmetics brands are creating playful new collections inspired by universal comfort foods and the collective experience of enjoying them with others. This evolution highlights the pervasiveness of food as emblematic of broader shared cultural experiences and the opportunities to play up the inherent sentimentality of such symbolism outside of the food and beverage industry alone.

Homework Question - What cultural experience can you play up in order to satisfy the need for nostalgia-based consumer purchases? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
28,462 Total Clicks
Sep 18 - Apr 19
This Week and Warm
FashionCosmetics
Standard exfoliating products are re-positioned as "polishes"
Implications - The skincare industry's oversaturation has led to brands becoming more creative in how they present products that already have a long history in the skincare space, with one of the items being the traditional exfoliator. Transitioning language associated with exfoliators to "polishing," brands are able to re-package and present to curious consumers looking for something new.

Homework Question - How could your brand re-position one of its traditional products/services? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
36,630 Total Clicks
Sep 17 - Apr 19
This Week and Average
FashionCosmetics
Trend Hunter Services
New products featuring PHAs spotlight the newest skincare acid
Implications - A number of new skincare products have spotlighted the latest in chemical exfoliants: PHAs. An acid known for its gentler exfoliation and moisturizing benefits, PHAs are also ideal for those with sensitive skin or that boast darker skin tones compared to BHAs and AHAs. This progression speaks to the new direction of skincare super-ingredient products are being designed around, with many focusing on skin types that may not react as well with previously popular ingredients.

Homework Question - What new ingredient can you explore that serve consumers your current selection may not in order to stay ahead of competitors? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,103 Total Clicks
Mar 18 - Apr 19
This Week and Mild
FashionCosmetics
The fashion industry collaborates with or is inspired by eSports
Implications - Whether being inspired by eSports-related aesthetics or designing to enhance function and ability while gaming, apparel made specifically for those who partake in eSports is on the rise. As eSports continues its influence across categories, its emergence in the fashion industry is a natural progression.

Homework Question - How could your brand collaborate in the eSports space? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
51,535 Total Clicks
Feb 18 - Apr 19
This Month and Warm
TechMarketing
Healthy confectionery items are reimagined with quinoa
Implications - The continued popularity of quinoa has resulted in brands releasing confectionery products infused with the seed, items that include everything from waffles to baking mixes. This shift comes as the health and wellness space continues to emerge in unlikely areas due to the high consumer demand for natural living.

Homework Question - How could your brand cater to demand in the wellness space. [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
21,638 Total Clicks
Oct 18 - Apr 19
This Month and Average
LifestyleHealth