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Convergence

Convergence
To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Pumpkin is an emerging ingredient in skincare items
Implications - The enzyme-rich nature of pumpkins has resulted in the incorporation of this fruit into various luxurious skincare items. Containing antioxidants and vitamins, the use of this ingredient in skin care allows for its branding as both an “on-trend” or seasonal item, and now, as a luxury product. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
7,724 Total Clicks
Apr 18 - Aug 18
Fresh and Mild
FashionCosmetics
Schooling children and teens becomes more flexible in various ways
Implications - Though innovations in school systems around the world still tend to be slow to change, brands are aiming to accommodate the needs of students in ways that combine creativity and flexibility. Whether appearing in the form of "co-learning" spaces or as gamified studying tech, such innovations come in response to research that suggests that education should be personalized, diverse and open-minded in order for it to be most effective. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,920 Total Clicks
Feb 17 - Aug 18
New and Average
TechArt & DesignBusiness
Tea consumption is streamlined through automated at-home machines
Implications - Brands are offering automated tea-brewing devices that speed up the process of producing quality teas. Such items remove the ritualistic aspects of brewing and drinking tea, and cater to consumers who are more concerned with convenience, and consuming the beverage as a means to an end. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
101,277 Total Clicks
Nov 16 - Aug 18
New and Warm
TechLifestyleHealthDrinking
Products designed for left-handed individuals come in various forms
Implications - The more known inconveniences of being left-handed in a right-handed world include elements of creativity like writing or using scissors, however there are many other ways in which lefties are slightly inconvenienced by everyday tools – a fact which some brands are trying to address. Such items cater to a relatively underserved group of individuals and appeal to them via customization. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
53,774 Total Clicks
Aug 17 - Aug 18
New and Average
Art & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
The traditional churro is transformed into a variety of snackable formats
Implications - The rising popularity of churros in North America has brought on the transformation of these traditional desserts into various snackable forms. Sometimes simply for the sake of novelty and other times for their portability, these emerging products indicate a shift in the marketing of the traditional churro, with the dessert once simply being considered a "treat," to now being considered an everyday snack. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
33,311 Total Clicks
Jul 17 - Aug 18
New and Warm
LifestyleFood
Brands that offer indoor planters enhance their purpose, and therefore value
Implications - Indoor planters are being designed with alternative or added purposes that go beyond simply growing herbs. Whether specially curated cocktail herbs or designed to boost the mood of users, the incorporation of added value to such products offers a point of distinction in an oversaturated market. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
70,059 Total Clicks
Jul 17 - Aug 18
Recent and Warm
Art & DesignEco
Prebiotic skincare products become more popular for those seeking healthier skin
Implications - Prebiotics are increasingly common as the primary highlighted benefit of various skincare products, as this food source for probiotics can be highly effective in maintaining strong and youthful skin. The benefit of incorporating prebiotics into skincare from a marketing standpoint is that it invokes curiosity, not only for its distinct nature but for the familiarity consumers already have with more commonly marketed term "probiotic". [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
35,110 Total Clicks
Oct 17 - Aug 18
Recent and Mild
FashionCosmetics
Trend Hunter Services
Retail spaces prioritize the empowerment of small entrepreneurs
Implications - Businesses are using their physical and digital retail spaces to empower small entrepreneurs, offering various platforms for them to both create and sell their products and services. Such interactive spaces benefit small business owners for their ability to foster collaboration, bringing down the costs associated with marketing and retail space ownership. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,431 Total Clicks
Jul 18 - Aug 18
Recent and Hot
Business
Brands on the extreme ends of either fast or luxe fashion embrace pop-up shops
Implications - The ubiquitous nature of pop-up marketing is now apparent in the fact that retailers on extreme ends of the mass-market and luxury scale are embracing it. Where once the former's strong global presence and the latter's aim at exclusivity offered associated brands justification for upholding the status quo, there now exists a role reversal in which mass-market retailers seek to strengthen loyalty via the perceived exclusivity of pop-ups, and luxury retailers seek to broaden their reach and accessibility through this marketing tactic. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
70,482 Total Clicks
Jun 17 - Aug 18
Recent and V. Hot
MarketingBusiness
Brands create products and services for children interested in the culinary industry
Implications - With interactive products and services related to play or STEM-learning for kids saturating the market, smaller brands are introducing a relatively overlooked art among children – cooking. The empowerment of "kid chefs" through various tools, subscriptions and services allows for the existence of both independent learning and interpersonal bonding within families – based in the preferences of Millennial parents prioritizing individual growth in their children. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
45,987 Total Clicks
Jun 17 - Aug 18
This Week and Warm