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Convergence

Convergence
To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Self-serve kiosks offer fresh goods and produce for easy access
Implications - Offering more than just off-the-shelf goods and pre-packaged items, kiosks and vending machines are diving into fresh food territory to add healthy options to the mix. From stations that offer consumers the chance to re-fill their milk bottles to those where you can purchase fresh salads and vegetables , these examples not only speak to the growth of convenience culture, but also the desire to maintain a sense of health and wellness along the way.

Homework Question - How can your brand balance the desire for convenience and healthy living? What elements of your products or services would you adapt? [More]

SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
64,850 Total Clicks
Jun 17 - Dec 18
Recent and Hot
The mead industry's growth has led to a shift in branding
Implications - The rise of mead consumption among consumers has led to brands prioritizing its image in an age where contemporary branding is key to relating to younger demographics. Through campaigning and design, brands are using the growing popularity of mead to sell it as a contemporary product, taking cues from the growth of wine and beer brands that specifically target Millennials.

Homework Question - Consider how your brand could prioritize Millennial engagement via design? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
18,152 Total Clicks
May 17 - Dec 18
Recent and Mild
LifestyleFood
Health and wellness take inspiration from music festivals
Implications - Brands focused on health-related products and services are adopting the festival model to create large, festival-like events for consumers to experience. These events tap into the loyalty of their more passionate customers, and appeals due to its acceleration of the wellness craze that social media fuels.

Homework Question - Conceptualize a festival that centers around your business' brand, products and/or services. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
59,090 Total Clicks
May 17 - Dec 18
Recent and Warm
Lifestyle
Standard products are transformed into powder form for eco purposes
Implications - Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from waterless shampoo to new forms of protein. These products come as brands try to appeal to consumers' growing preference for eco-consumption, all while also prioritizing convenience.

Homework Question - How could your brand prioritize both eco-conscious production/consumption, and convenience? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,365 Total Clicks
Nov 18 - Dec 18
This Week and Mild
LifestyleHealthEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Social media-incorporated polling has emerging implications in market research
Implications - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions based on the popularity of specific products/services they offer.

Homework Question - Conceptualize a simple social media polling campaign that your brand could use to its advantage. [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
14,883 Total Clicks
Oct 17 - Dec 18
This Week and Untested
TechSocial Media
Serums and moisturizers come in sprayable forms
Implications - Once specific to cosmetic items like moisturizers and serums, potent skincare ingredients that actually deliver benefits to the skin are now coming in spray form. Where once skincare sprays were simply used to refresh, they are now used to deliver the moisturizers, collagen-builders and antioxidants that can be found in less convenient forms of skincare, catering to consumers who appreciate their wellness-related rituals being both simple and effective.

Homework Question - Consider a new platform through which your brand could offer its product/service. [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
13,664 Total Clicks
Oct 17 - Dec 18
This Week and Untested
FashionLifestyleHealthCosmetics
CBD-based products take on branding similar to vitamins and supplements
Implications - Products that include the cannabis compound CBD are now being packaged and marketed in forms similar to those of the contemporary vitamin and supplement industry. This shift in representation is allowed as more consumers perceive cannabis consumption as medically beneficial, and its familiar and health-oriented branding is able to enhance trust in its efficacy and quality.

Homework Question - Which adjacent industry or business could your brand look to for inspiration on branding and/or marketing? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
11,567 Total Clicks
Nov 18 - Dec 18
This Week and Warm
MarketingLifestyleFoodHealth
Trend Hunter Services
Activated charcoal is infused into tangible products
Implications - With there being plenty of edible and skin-applicable charcoal-infused items, there is now a rise in which inedible or applicable products are infused with activated charcoal. Whether in the form of bacteria-preventing towels or in the bristles of makeup brushes, such items offer the perception of enhanced value to wellness-minded consumers who have become familiar with the charcoal craze.

Homework Question - Consider a popular trend in an adjacent industry. How could your brand adapt and adopt it? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
106,191 Total Clicks
Apr 14 - Dec 18
This Week and Average
LifestyleHealth
Brands incorporate shoppable VR campaigns into their marketing tactics
Implications - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality, all the while catering to consumers seeking the trial and error elements of in-person shopping, with the convenience associated with online shopping.

Homework Question - Conceptualize a shoppable VR platform that your customers could use in their homes. [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
57,220 Total Clicks
Apr 17 - Dec 18
This Week and Warm
TechBusinessRetail
Air purification products are designed with home aesthetics in mind
Implications - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking aesthetic beauty alongside function. These designs cater to urban professionals who tend to opt for minimalist aesthetics due to limited space in their homes.

Homework Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers? [More]

SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
23,087 Total Clicks
May 18 - Dec 18
This Week and Hot
Art & DesignLifestyleHealth