Consumer Insights>

Convergence

Convergence
To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Hybrid retail is taking to the next level with co-branded locations
Implications - Bringing co-branded ventures into the real world, brands are partnering together to create unique retail experiences that expand the way in which consumers think about the companies involved. Oftentimes, the companies involved in this approach will be very different from one another, adding in an element of surprise to the retail experience. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
66,433 Total Clicks
Aug 17 - Apr 18
New and Hot
Individuals on ketogenic diets can now turn to pre-made or packaged desserts
Implications - The keto diet's low-carb, high-fat nature is inherently restrictive, giving brands the opportunity to serve those on the diet by offering them specialty dessert options. The emergence of such products reveal how brands can look to consumer restrictions or selectiveness as opportunities as opposed to barriers. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,082 Total Clicks
Sep 16 - Apr 18
Recent and Mild
LifestyleFoodHealthDrinking
Traditional condiments are being offered in entirely new formats
Implications - The addition of various sauces to recipes has been revamped by brands choosing to experiment with the format in which these condiments are offered. From sprays to slices, these reformatted condiments offer the unique distinction of being appealing for both niche experimental consumption, and mass market production. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
24,542 Total Clicks
Aug 17 - Apr 18
Recent and Average
MarketingLifestyleFood
Food brands collaborate and co-sign on various products
Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,054 Total Clicks
Jun 16 - Apr 18
Recent and Average
MarketingLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Temporary nightclub experiences are designed with specific purposes in mind
Implications - The traditional nightclub environment has been metamorphosed by non-nightclub related brands to suit their marketing or purpose-based needs. The use of nightclubs as spaces that are simultaneously engaging and educational gives consumers interactive brand experiences that strengthen loyalty. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
55,304 Total Clicks
Sep 16 - Apr 18
Recent and Warm
Art & DesignBusiness
Brands temporarily transform their logos into recognizable but statement designs
Implications - Long-established brands are using their logos as tools to re-frame how consumers physically see, and conceptually perceive, their brands and what they stand for. By using temporarily re-designed logos as means to attract or engage, these brands appeal to growing groups of consumers who are enticed by unexpected brand experiences over comfortable familiarity. [More]
SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,612 Total Clicks
Apr 16 - Apr 18
This Week and V. Hot
Art & DesignMarketing
Galactic aesthetics take over in various creative dishes and snacks
Implications - Cosmic aesthetics are being highlighted in various food items as brands seek to distinguish their aesthetics from similar artisan crafts. With a rise in fascination for visually appealing edible items – in both watching their construction or in sharing the final results – these products are of particular interest to social media-minded consumers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
71,696 Total Clicks
Jun 16 - Apr 18
This Week and Warm
Art & DesignLifestyleFood
Trend Hunter Services
Teas and coffees retain their flavors and structures, but feature altered colors
Implications - Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
43,770 Total Clicks
Jul 17 - Apr 18
This Week and Warm
Art & DesignLifestyleHealthDrinking
Millennial pink aesthetic crosses over into architecture
Implications - As a color, Millennial pink has transcended the aesthetic appeal for more than just its named generation and crossed over into architecture. While pink architecture may not necessarily be new (one simply has to look to the history of pink architecture in areas like the Carribean and Latin America to see this), recent submissions speak to the prioritization of social shareability even in seemingly unlikely industries. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
44,974 Total Clicks
May 17 - Apr 18
This Month and Average
Mixed reality is adopted into traditionally passive entertainment formats
Implications - Cinematic and artistic viewings are becoming increasingly engaging with the inclusion of mixed reality into these normally passive experiences. By incorporating elements of MR into these forms of entertainment, brands are able to better interact with consumers who are increasingly opting for at-home viewing options. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,617 Total Clicks
Jun 17 - Apr 18
This Month and Average
TechArt & Design