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Convergence

Convergence
To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 7.6
Popularity
Activity
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Megatrends
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34,893 Total Clicks
Oct 16 - Sep 17
New and Warm
TechMobileGadgets
Augmented reality impacts the automotive industry
Implications - A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires. [More]
SCORE 6.3
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Activity
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Megatrends
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33,958 Total Clicks
May 17 - Sep 17
New and Mild
TechAutos
Beauty elixirs are marketed as products to integrate into daily beverages
Implications - Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity. [More]
SCORE 5.5
Popularity
Activity
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Megatrends
Patterns
21,502 Total Clicks
Dec 16 - Sep 17
New and Mild
FashionLifestyleDrinkingCosmetics
Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines. [More]
SCORE 7.3
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Activity
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Megatrends
Patterns
42,900 Total Clicks
Oct 16 - Sep 17
Recent and Warm
TechLifestyleSportsGadgets
The 6 Patterns of Opportunity & Top 18 Megatrends
Vending machines are offering fresh meats to consumers
Vending machines are beginning to stray from the common practice of offering non-perishable food items to now include products like fresh meat. As consumers increasingly value accessibility and convenience, this emerging shift reveals the creative ways in which brands are seeking to accommodate these values. [More]
SCORE 5.5
Popularity
Activity
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Megatrends
Patterns
58,808 Total Clicks
Mar 16 - Sep 17
This Week and Mild
TechLifestyleFood
Spirulina is incorporated as a star ingredient for skincare products
Implications - As consumers become more familiar with alternative protein sources in food and beverage, popular superfoods such as spirulina can be seen incorporated into beauty and skincare products that target a variety of aesthetic concerns. This shift highlights the symbiotic relationship between the skincare and food and beverage worlds in the era of health and wellness, and the influence this relationship has on marketing of such ingredients outside of the industry in which they first appeared to consumers. [More]
SCORE 6.8
Popularity
Activity
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Megatrends
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30,664 Total Clicks
May 16 - Sep 17
This Week and Average
Cold brew coffee makers serve multiple functions for cost-conscious consumers
Brands are now offering cold brew coffee makers with multiple functions. Whether those beverages are hot or cold, coffee or tea, consumers have the option of purchasing multipurpose tools that still give them the sophisticated version of this coffee beverage, without having to waste money on an excessively niche item. These appliances offer the benefit of catering to consumers' habit of presenting their lifestyles as "upscale," without having to deal with the costs associated with those lifestyles. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
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39,564 Total Clicks
Mar 17 - Sep 17
This Week and Warm
TechBusinessLifestyleDrinking
Trend Hunter Services
The coffee-making ritual is taken a step further by appealing to many senses
Implications - The early phases of coffee culture relied heavily on attention to flavor, but as the culture expands, more emphasis is being placed on the ritual. Combining this need for ritual with the increasing consumer demand for experience has ushered in an era of multisensory coffee makers. Appealing to all senses solidifies the coffee-making experience as an unforgettable moment of luxury in the consumer's mind; this speaks to the power of multisensory experiences across all categories. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,558 Total Clicks
Jul 17 - Sep 17
This Week and Warm
LifestyleFoodDrinking
Novel dining experiences incorporate traditionally disgusting ingredients
Implications - In the food industry, the gourmet category has long represented the avant-garde edge, pushing boundaries wherever possible. But as foodie-ism has exploded among consumers, the average eater has been exposed to far more cuisines, delicacies, and flavors than in years past. To surmount those jaded tastes, brands have crafted delicious gourmet dishes out of traditionally disgusting, unappetizing ingredients and features. As consumers use social media and the internet to gain access to broader swaths of a given industry, brands need to subvert norms to remain interesting and appealing. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
21,455 Total Clicks
May 17 - Sep 17
This Week and Average
LifestyleFood
Industries converge on the sharing economy to engender hyper-convenience
Implications - One of the key appeals of the sharing economy is the heightened convenience that its services offer over traditional competitors. As consumers grow more accustomed to these conveniences, extraneous brands are further amplifying the handiness of ride-sharing services by harmonizing with them. With consumers coming to expect previously unheard of on-demand services in all aspects of their lives, the logical next paradigm requires hyper-convenient offerings that hybridize multiple convenience-based industries. [More]
SCORE 6.4
Popularity
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Megatrends
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18,352 Total Clicks
Nov 16 - Sep 17
This Month and Average
BusinessAutosNew Ventures