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Convergence

Convergence
To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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The process of nursing is streamlined via business and design
Implications - Businesses are designing and creating products that ease the process of nursing for mothers. Whether created for public nursing, to ease breast milk pumping or for mothers who don't nurse, such businesses and products reveal a more serious focus on women's health in the public sphere. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
119,095 Total Clicks
Sep 17 - Oct 18
Recent and Warm
LifestyleHealth
Modular clothing enhances the flexibility of consumers’ wardrobes
Implications - Modular clothing items or wardrobes are becoming increasingly popular as consumers look to make long-term fashion purchases over pieces that are considered to be “on-trend.” These pieces offer consumers the flexibility to change up their style without the costs associated with constantly purchasing new items. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
48,128 Total Clicks
Jun 17 - Oct 18
Recent and Warm
Fashion
Tools applied to the face adopt efficient self-cleaning functions
Implications - The adoption of automated and electric self-cleaning functions into various tools that touch the face is simplifying the sanitation process for consumers. This shift is able to balance consumers’ penchant for self-care, with their inability or unwillingness to prioritize constant upkeep for the products that offer that self-care. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
28,676 Total Clicks
Jun 17 - Oct 18
Recent and Mild
TechLifestyleHealth
Sleep-tracking devices become directly integrated into bed accessories
Implications - The rise of sleep-tracking apps and tools has led to the incorporation of such tools directly into the various products consumers sleep on or with. This shift caters to individuals who prioritize health-tracking as part of their lifestyle, allowing for a seamless and more effective integration of the product. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,257 Total Clicks
May 17 - Oct 18
Recent and Untested
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Home furniture and decor pieces adopt UV-reflective qualities
Implications - The damage the sun can have on furniture is now being prevented by brands through the use of materials and additional coatings that aim to mitigate UV ray-related harm to such items. This effect enhances the value of the items for their ability to retain their good form and coloring for longer, while catering to consumers seeking long-term home investments. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
55,741 Total Clicks
Dec 17 - Oct 18
This Month and Warm
Art & DesignHome
The ritual of unboxing evolves with the use of tech and online media
Implications - A common online ritual, fans of various products and services have been filming their unboxing experiences for a while now. With the proliferation of new technology and online engagement, we’re seeing a shift in this realm with more immersive, high-tech unboxing experiences. From the use of AR technology to voice-activated features, consumers and brands are getting in on the action to create more interactive, multisensory versions of traditional unboxing activities. This speaks to the familiarity around socializing products but in a way that is much more interactive in nature. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
48,300 Total Clicks
Nov 17 - Oct 18
This Month and Average
TechMarketingSocial Media
Brands leverage sarcasm to convey a deeper meaning to consumers
Implications - Taking a bolder stance on social and environmental issues, brands are creating products and launching campaigns that symbolize a deeper meaning in order to speak global concerns. The use of sarcasm adds a humorous touch that slightly cushions the underlying message -- establishing a connection with advocates or consumers that feel strongly about such issues. This approach targets younger generations, drawing them in and then encouraging them to look beyond the surface and become well-versed on how their consumption impacts the world around them. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
24,834 Total Clicks
Sep 17 - Oct 18
This Month and Average
FashionCosmetics
Trend Hunter Services
Food brands highlight the varying textures of their snack products
Implications - Whether or not their snacks are divergent from typical items of the same kind on the topic of texture, food brands are nonetheless highlighting the textures of their products, and creating products that are specifically made to enhance sensorial experiences outside of taste alone. This shift speaks to the importance of perspective in framing mass-market items as being made for quality-prioritizing consumers. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,181 Total Clicks
Mar 18 - Oct 18
This Month and Mild
LifestyleFood
Fungi is adapted into sculptural and architectural designs
Implications - The incorporation of fungi-based materials into various architectural and sculptural designs has implications for a variety of industries, particularly those specializing in art and design, architecture, and eco-friendly production and consumption. The experimentation of fungi-based materials in building items that are typically "wasteful," in a way that actually reduces waste, serves a future in which consumers and brands alike are able to live and produce in a way that lessens their environmental impact. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
48,102 Total Clicks
Sep 17 - Oct 18
This Month and Hot
TechArt & DesignEco
Products aimed to enhance sexual pleasure incorporate cannabis
Implications - It's been shown that cannabis consumption enhances sexual pleasure, and cannabis brands are taking advantage of that fact by creating products that are specifically marketed with that purpose in mind. These emerging products are able to cater to niche consumer interests, appealing to their preference for personalization. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
38,460 Total Clicks
Feb 17 - Oct 18
This Month and Warm
LifestyleHealth