Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

Convergence

To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
Keto Pizzas
Pizza brands and related products are prioritizing keto ingredients
Trend - Pizza brands are now prioritizing certain dietary restrictions, with brands in this space offering healthier, low-carb pizzas that align with the eating habits of people who follow ketogenic diets.

Insight - Some of the newer dietary restrictions that are now popular among consumers don't just come from a desire to lose weight, but to be able to maintain their overall health. Everything from using milk alternatives to going keto are ways that many consumers can filter out products that don't align with their health goals, while still giving consumers the flexibility to indulge.
Workshop Question - How could your brand better balance health with indulgence?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Exfoliating Wash
Body washes are now incorporating chemical exfoliants
Trend - Brands in the skincare industry are releasing body washes that contain chemical exfoliants--including salicylic acid and AHAs like glycolic acid. These products offer gentle exfoliation and treat everything from dryness to body acne.

Insight - As consumers' interest in skincare grows, so does their knowledge about the exact ingredients that they need for their particular skin types. This more scientific approach to choosing skincare products has resulted in brands prioritizing the ingredients that consumers are increasingly drawn to.
Workshop Question - How is your brand adapting with consumers' growing industry knowledge?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Barrier Wash
Face and body washes now tout their ability to protect the skin's barrier
Trend - Skin barrier protection is becoming a greater priority, particularly for people with dry and/or sensitive skin. Now, everything from face to body washes are now touting their ability to cleanse the skin without disrupting or harming the skin's barrier.

Insight - As consumers continue to prioritize skincare as part of their daily wellness rituals, they're increasingly expecting that brands cater to their individual needs. The many choices in this space means that those who are passionate about skincare are constantly expeirmenting, pushing brands to be more innovative in developing their formulas and more impactful in their branding.
Workshop Question - How is your brand adapting to consumers' changing expectations?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Silicone-Free
Skincare brands tout that their products are free of silicones
Trend - Silicones are now being avoided by some skincare brands that are following in the footsteps of what's popular in hair care. Now, brands are touting that their serums, moisturizers and suncreens are free of this film-forming ingredient.

Insight - The skincare space has a significant customer base that prioritizes "clean" ingredients and products that are free-from various substances. More brands are catering to this growing demand by removing ingredients that are considered to be unnecessary or harmful by some consumers.
Workshop Question - How is your brand catering to the demand for "clean" products?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tranexamic Skincare
Tranexamic acid is now being used as a topical brightening ingredient
Trend - Tranexamic acid applied topically is the latest popular ingredient in skincare that's purported to brighten skin tone and reduce hyperpigmentation. Everything from melasma to post-acne discoloration is being targeted by products that incorporate this ingredient.

Insight - The skincare industry's growth has come on the tails of more consumers being informed about what products, services and ingredients in this space work best for their needs. Thanks to social media and the growing accessibility of information, consumers are more knowledgable and therefore more likely to turn to brands that offer scientifically effective ingredients.
Workshop Question - How is your brand catering to its more informed customers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Protective SPF
Sunscreens are adapted with ingredients that also offer protection from blue light
Trend - It's been shown that blue light, which emits from screens, can have an impact on the health of consumers' skin. Now, SPF products that protect users from UV radiation are also incorporating ingredients that tackle blue light exposure.

Insight - Consumers' digital habits now encompass professional, social and recreational spheres. This shift over the past few years has had a number of unintended consequences on consumers' lifestyles that range from physical to mental. While the move to virtual is unlikely to change in the next several years, more consumers will turn to brands that help them counter some of the negative affects of constantly being online.
Workshop Question - How is your brand accommodating customers' lifestyles?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morning CBD
Cannabis brands release CBD products intended for morning use
Trend - Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning.

Insight - The North American cannabis industry continues to grow, and consumers are increasingly using the medicinal and recreational substance to enhance their routines. Whether it's enhancing physical performance or helping users relax, cannabis is quickly becoming a lifestyle product for customers.
Workshop Question - How is your brand expanding its product lines to better integrate into customers' routines?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beneficial Indulgence
Foods that are typically considered indulgent offer brain-boosting benefits
Trend - Nootropics and adaptogens have become popular for their ability to enhance mental altertness and performance, and brands are now putting these ingredients in items that were once only seen as indulgent. Everything from soda to chocolate, once considered unhealthy, are being enhanced with these ingredients.

Insight - Diet culture has shifted to focus more on overall wellbeing and less on weight-loss, which has made consumers who are trying to maintain their health less restricted in their food and beverage options. Now, consumers turn to brands that prioritize a healthy balance of indulgence and nutrition so they can consume guilt-free.
Workshop Question - How is your brand prioritizing balanced indulgence for its customers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Bottles
Connected water bottles help users track their water intake
Trend - In an oversaturated market, water bottle brands are trying to stand out by offering bottles that are enhanced with tech. These connected bottles help consumers stay motivated to hydrate during the day, as well as track their intake over time.

Insight - Consumers who prioritize "wellness" are no longer only tracking fitness levels with smart technology, but different facets of their lives that all contribute to their mental and physical health. The use of connected tech to motivate and track performance in a range of areas helps consumers stay committed to their personal goals.
Workshop Question - How is your brand helping to motivate its customers?
9.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Poultry Chips
Brands use chicken as a primary flavor or ingredient in packaged chips
Trend - No matter the brand, packaged chips tend to have a diverse range of flavors for customers to enjoy. Now, brands in this space are releasing chips that are made from chicken skin, or flavored like various familiar chicken dishes.

Insight - The CPG space's diversity is a huge draw for consumers, particularly when it comes to novelty products. Most consumers are likely to have their interest piqued when brands offer familiar ingredients, products or services in formats that they find unexpected.
Workshop Question - How could your brand better prioritize novelty?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends