Consumer Insights>

Convergence

Convergence
To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Hair enhancement brands offer hair dry-speeding formulas instead of tools
Implications - Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
9,826 Total Clicks
Dec 17 - Jun 18
New and Mild
FashionHairCosmetics
Brands release fragrances based in natural ingredients
Implications - Brands are increasingly offering fragrances that are based in natural and vegan ingredients. This eco-friendly shift comes as a response to the rise of global essential oil purchases, with the assumption that more consumers are replacing classic perfumes with natural alternatives. These products also have the added benefit of catering to consumers concerned with adopting environmentally friendly habits in all aspects of their lives. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,709 Total Clicks
Jun 17 - Jun 18
Recent and Average
FashionEcoCosmetics
Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
76,533 Total Clicks
Mar 17 - Jun 18
This Week and Warm
TechMarketingBranding
Brands adopt edible marketing campaigns to engage consumers
Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
66,155 Total Clicks
Jan 16 - Jun 18
This Week and Warm
MarketingLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Egg whites are highlighted in healthy on-the-go snacks
Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,585 Total Clicks
Oct 17 - Jun 18
This Week and Warm
LifestyleFoodHealth
Coffee's antioxidant properties are elevated and highlighted
Implications - Brands that offer coffee are highlighting the natural antioxidant properties of the beverages, or are actually enhancing them by infusing them with extra antioxidants. Where once coffee was perceived as being unhealthy because of the sugary and calorie-rich additives that consumers became accustomed to, the rise of craft coffee culture has extended to include this deliberate shift in marketing that appeals to consumers' nutrition-related preferences. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
29,863 Total Clicks
May 17 - Jun 18
This Month and Average
LifestyleHealthDrinking
Brands employ illusions in the layout of their retail spaces
Implications - Brands are employing illusory designs in their brick-and-mortar spaces in order to enhance the overall customer experience. This shift caters to the consumer preference for experiential retail spaces, while giving brands some flexibility in cost due to the fact that these illusory designs can be constructed without the addition of tech, or entirely new services within stores. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
111,682 Total Clicks
Jul 16 - Jun 18
This Month and Warm
Trend Hunter Services
Brands offer more sophisticated versions of pizza desserts
Implications - Pizza desserts have long been catered to children, however brands are now creating and marketing luxury pizza desserts to appeal to older demographics. As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, these products are able to cater to that shift, while simultaneously giving consumers a unique way to indulge. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
40,028 Total Clicks
Oct 15 - Jun 18
This Month and Average
LifestyleFood
Desserts that are traditionally sweet are transformed with savory ingredients
Implications - Confectionary items like ice cream and cakes are now being made with entirely savory flavors. This shift comes as consumers increasingly seek out experimental consumption experiences, with the added benefit that many of these transformed items are social media-friendly both due to their aesthetic, and in their novelty factor. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,150 Total Clicks
Apr 17 - Jun 18
This Month and Mild
LifestyleFood
Broccoli is infused and transformed in various dishes
Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,309 Total Clicks
Sep 17 - Jun 18
This Month and Average
LifestyleFoodHealth