Consumer Insights>

Convergence

Convergence
To converge ideas is to channel the power of multiple ideas into one. This casts a wider net in terms of your idea's appeal.
Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Multisensation
Tech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food.
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Travel accessories move from pure necessity to exclusive statement pieces
Implications - Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
82,076 Total Clicks
Jun 17 - Feb 18
Recent and Average
WorldMarketingTravelBranding
Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,069 Total Clicks
Sep 16 - Feb 18
Recent and Warm
MarketingBusinessLifestyleFoodHealth
Broccoli is being positioned as the newest superfood in skincare
Implications - Broccoli is now more commonly being infused into skincare products as a way to enhance their health-related benefits, or their appearance of such. With most consumers being raised with this particular superfood as the symbolic representation of all things nutritious, its infusion into skincare functions as a low-effort branding tool for those in the skincare industry that adopt it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,923 Total Clicks
Aug 16 - Feb 18
This Week and Average
FashionMarketingCosmetics
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
29,257 Total Clicks
Nov 17 - Feb 18
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
79,980 Total Clicks
May 16 - Feb 18
This Week and Warm
TechBusinessRetail
Rituals steeped in tradition are adopted into augmented reality platforms
Implications - Practices that were once heavy in tradition, myth or personal ritual are being integrated into AR formats. This shift reveals the importance of tech in not only representing history and traditions, but in transforming them into platforms that are more relevant to the needs of today's consumers, who have long experienced waning engagement with these concepts. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,552 Total Clicks
Aug 16 - Feb 18
This Week and Warm
TechArt & DesignLifestyle
Architects build on old bunkers, or conceptualize contemporary ones
Implications - Bunkers are being revamped, or recreated, to better suit the design and function preferences of the modern day. Once products of conflict and fear, the re-purposing of such architecture connects to consumer desire for the integration history and modernity in the experiences and products they purchase. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
109,634 Total Clicks
Nov 16 - Feb 18
This Week and Hot
Art & Design
Trend Hunter Services
Brands protest net neutrality repeals in the United States in various ways
Implications - Brands are taking more passionate stances by opting to speak out against the repeal of net neutrality laws in the United States, which have caused backlash across the political spectrum. This shift serves to educate and rally the average consumer who will be affected by these repeals, and indicates a shift in which brand neutrality in the face of political and social issues is being overtaken by the need to better cater to consumers–who increasingly tend to align their personal values with their purchase decisions. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
7,222 Total Clicks
Jan 18 - Feb 18
This Week and Untested
MarketingBusiness
Documentaries are being viewed in, and designed for, new distinct formats
Implications - Filmmakers and businesses are opting to design documentaries around formats that include augmented and virtual reality, and gamified elements. The integration of documentaries into connected, immersive platforms serves consumers seeking more thrill from their interactions with once-traditional mediums. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,804 Total Clicks
Sep 17 - Feb 18
This Week and Average
TechArt & Design
Connected kitchenware integrates long-standing traditions
Implications - To the modern mainstream consumer, technology is simply a means to a more convenient experience. Kitchen technology is surpassing these expectations by combining technological features with traditional practices. This convergence of ideas repositions connected kitchen appliances as a necessity, as opposed to a novelty, by plugging into consumers' emotional needs. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
109,392 Total Clicks
Jun 17 - Feb 18
This Week and Warm
TechLifestyleFood