Business Trends

Trend - Brick-and-mortar retailers are implementing smart retail shelf displays to market to consumers at the point of sale. These displays are eye-catching and provide helpful information or video advertisements–enhancing in-store immersion for nearby consumers.

Insight - Even in the post-pandemic world, in-store shopping has struggled to recover to its pre-covid numbers, as customers have become far more comfortable shopping exclusively online. As a result, retailers are consistently seeking new features for in-store shopping that online services cannot provide. These retailers desire ways to demonstrate the core value of in-store shopping, and are increasingly investing in immersive experiences to draw customers into their stores.