Business Trends

Trend - Brands in the CPG space are turning to chia seeds to create better-for-you alternatives to on-the-go breakfast offerings. Coming in the form of bars, bowls, and snackables, these packaged products offer healthy breakfast options for consumers with busy lives and limited time.

Insight - As individuals age, they typically take on more and more responsibilities ranging from advanced schooling to full-time employment and personal obligations, such as families and friends. This often leads to periods with very limited free time, leading to these consumers turning to time-saving options when possible, preferably without compromising on their lifestyle preferences. In order to appeal to such consumers, CPG brands are creating healthy on-the-go breakfast options with chia proteins.