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Shaped and influenced by economic developments as well as consumer incentives, the world of business is constantly evolving. Showcasing the most up-to-date information on emerging entrepreneurs, business ventures and retail technology, Trend Hunter’s business category will certainly have you re-thinking how enterprises innovate and where the future of business is heading.
Marketing in the Pandemic
Marketing in the Pandemic
With COVID-19 Continuing to Impact Brands, Virtual Marketing is Key
With the COVID-19 pandemic continuing to impact businesses globally, brands are seeking new ways to engage consumers through virtual marketing—a result of social distancing measures and... MORE
Social Media Postcard Services
Social Media Postcard Services
The GramGram Service Now Lets Users Send Instagram Postcards
The GramGram service was first introduced a few years ago as a way to help make social media accessible for older generations who aren’t on it and has now been expanded to include additional... MORE
Spotlighting Speaker Jeremy Gutsche
Spotlighting Speaker Jeremy Gutsche
Jeremy Gutsche is a New York Times Best-Selling Author
Top keynote speaker Jeremy Gutsche is Trend Hunter’s CEO, a New York Time best-selling author and a renowned innovation expert. One of the world’s leading experts on chaos and change,... MORE
Spotlighting Futurist Ady Floyd
Spotlighting Futurist Ady Floyd
Trend Hunter's Ady Floyd is an Expert in Retail Innovation
As Trend Hunter’s Director of Client Success, Ady Floyd has worked with over 40 brands to offer curated and customized research while helping to fuel and inspire innovation. With past... MORE
Drive-In Film Festivals
Drive-In Film Festivals
The RBC Lakeside Drive-In is Hosting this Year's TIFF Festivities
The RBC Lakeside Drive-In at Ontario Place allows Torontonians to experience the live performances and film premieres they’ve likely come to miss over the past few months, all in a safe,... MORE
Beer-Branded Dream Job Contests
Beer-Branded Dream Job Contests
Photographers Can Apply to Be the Michelob ULTRA Pure Gold "CEO"
In partnership with the National Park Foundation, Michelob ULTRA Pure Gold is looking for the ideal applicant to fill a new role that entails living in a state-of-the-art van with a plus one,... MORE
QSR Loyalty Program Expansions
QSR Loyalty Program Expansions
Starbucks Rewards is Now Compatible with Cash & Card
Starbucks Canada, the brand leading the way with customer-centric loyalty programs, recently expanded its Rewards program to allow members to scan their app and pay with cash, credit/debit cards, or... MORE
Self-Sanitizing Textiles
Self-Sanitizing Textiles
Muse Nanobots Develops an Innovative Coating for Textiles
The demand for self-sanitizing textiles and materials is growing as consumers internalize the threat of the ongoing pandemic. As a result, many scientists and tech companies are working together to... MORE
Live E-Commerce
Live shopping experiences allow consumers to view as their items are selected
Trend - Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity.
Workshop Question - How could your brand enhance its e-commerce experience for customers?
Spotlighting Futurist Jaime Neely
Spotlighting Futurist Jaime Neely
Trend Hunter's Jaime Neely is a Work Culture Expert
As Trend Hunter’s Chief Culture Officer and Project Lead for the Innovation assessment, Jaime Neely has not only managed the company’s team growth but has taken her expertise further by &#... MORE
Spotlighting Futurist Shelby Walsh
Spotlighting Futurist Shelby Walsh
Trend Hunter's Shelby Walsh is a Consumer Behavior Expert
As President at Trend Hunter, Shelby Walsh has participated in the company’s evolution and growth since 2009. She has also been awarded Top 30 Under 30 and WXN’s Top 100 Most Powerful... MORE
Branded Virtual Holiday Backgrounds
Branded Virtual Holiday Backgrounds
Cracker Barrel Made Virtual Decorations to Ring in the Season
There are less than 100 days until Christmas and Cracker Barrel is introducing holiday décor items and a series of virtual holiday backgrounds to get people in the celebrating spirit. There are... MORE
play_circle_filled Subscription-Only Running Sneakers
Subscription-Only Running Sneakers
Swiss Brand On Launches the Cyclon Model as a Subscription
Running sneakers can get a fair bit of wear and tear, especially when one exercises often. It is believed that you need to switch out your footwear approximately every 500 km because features like... MORE
Voter-Encouraging Shoe Shops
Voter-Encouraging Shoe Shops
Foot Locker & Rock the Vote are Creating Voter Registration Sites
National Voter Registration Day is coming up on September 22nd and Foot Locker is partnering with Rock the Vote to leverage retail locations as voter registration sites to speak specifically to Gen... MORE
Furniture Store Vegan Menu Expansions
Furniture Store Vegan Menu Expansions
IKEA Japan Recently Added Several Vegan Items to Its Menu
IKEA Japan recently expanded its menu to offer a series of vegan items including gan cabbage rolls, plant-based lasagne, kebab salads and wraps, and vegan hot dogs. For its consumers looking for a... MORE
Seller-Approving E-commerce Extensions
Seller-Approving E-commerce Extensions
Fakespot Launched the ‘Seller Rating’ Feature for Walmart+
As consumers continue to purchase goods online, there is always a risk of items being misrepresented or inauthentic, and to combat this rising issue, Fakespot debuted a new feature, dubbed ‘... MORE
Pizza Subscription Services
Pizza Subscription Services
Toronto's General Assembly Launches Worlds First Pizza Subscription
The subscription-based model has become so popular, it should come as no surprise that every industry is adopting it—General Assembly Pizza in Toronto is the latest example as it has now... MORE
play_circle_filled Fictional Fish Holiday Ads
Fictional Fish Holiday Ads
Seafood from Iceland Wishes a Happy Fishmas in This Charming Ad Spot
In an attempt to market Icelandic Fish as a premium product, Seafood from Iceland partnered with creative agency Brandenburg for a quirky and charming ad that wishes the viewer a Happy Fishmas.... MORE
Gaming-Specific Eyewear Collections
Gaming-Specific Eyewear Collections
OAKLEY Unveiled Its First Optical Solution Designed for Gaming
Oakley recently unveiled its new optical solution developed specifically for gaming, the Prizm Gaming Lens Technology. The brand partnered with EA Madden NFL to launch the collection with a weekly... MORE
Contactless Mask Vending Machines
Contactless Mask Vending Machines
Keen Launched Its First Face Mask Vending Machines
KEEN, the independently owned outdoor footwear brand beloved for its value, recently launched its first contactless vending machine program for face masks in Portland Oregon, London, and Tokyo. Each... MORE
All-in-One Tech Subscription Services
All-in-One Tech Subscription Services
The Apple One Service Bundle Includes Up to Six Services
The Apple One service bundle is an upcoming subscription option for consumers that will enable them to combine their favorite services to enjoy some cost savings and a more intuitive user experience.... MORE
Short-Form Video Expansions
Short-Form Video Expansions
YouTube Shorts Allow Users to Film and Edit Clips Via Mobile
With platforms like TikTok generating more appeal among younger consumers, it seems YouTube is also looking to integrate more short-form content with the addition of YouTube Shorts. The new video... MORE
Clothes-Sharing Platforms
Clothes-Sharing Platforms
Wardrobe Helps People Rent Out Clothes from Their Closet
Wardrobe is a new clothes-sharing platform that helps people refresh their look by borrowing clothes from other peoples’ closets. Wardrobe is starting with women’s clothing in response... MORE
Rewarding No-Fee Finance Accounts
Rewarding No-Fee Finance Accounts
PC Financial is Introducing the New PC Money Account
The PC Money Account has been unveiled by PC Financial as a new financial product for consumers in the Canadian market that will enable them to enjoy a no-hassle experience and rewards to boot. The... MORE
In-Restaurant Chicken Shacks
In-Restaurant Chicken Shacks
Lucille’s Smokehouse Bar-B-Que Now Includes Another Hidden Restaurant
Lucille’s Smokehouse Bar-B-Que, a California-based restaurant chain, has now expanded its offerings with the inclusion of a hidden Chicken Shack, which is located inside of its locations... MORE