Marketing Trends

Trend - Craft breweries and snack brands are launching co-branded products for mutual benefit. By aligning with brands in adjacent industries, particularly those with overlap in consumer bases, awareness for each brand increases, leading to heightened sales and brand recognition.

Insight - Brand recognition is an evergreen motivator when it comes to consumer purchasing decisions. Some consumers prioritize consistency and are unlikely to take risks with their purchases. These individuals gravitate toward products with recognizable names, as well-known names are associated with consistency and quality. In recognition of this desire, craft brands are working together to boost name recognition and better address risk-averse consumers.