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Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.
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Collegiate-Style Cafe Merch Collections
Collegiate-Style Cafe Merch Collections
The Tim Hortons Coffee Crews Merch is Limited-Edition
The Tim Hortons Coffee Crews merch collection is a series of limited-edition clothing styles created with the fall season in mind to offer avid fans with a way to represent the icons cafe brand.... MORE
Top 30 Interactive Ads in September
Top 30 Interactive Ads in September
From Branded Departure Boards to Cologne Refund Programs
From pop-up dog parks to metaverse hubs for K-pop fans, the most notable September 2023 interactive ads take marketing to a whole new level, focusing on engaging and authentic experiences. One... MORE
Halloween QSR Drinkware
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
As the spooky season approaches, Starbucks is enhancing the Halloween spirit with its newly launched collection of Halloween-inspired drinkware. This exciting range is perfect for those who enjoy... MORE
Beer-Paired Noodle Cups
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
For Oktoberfest, Cup Noodles developed a Noodle Bar experience that promotes Cup Noodles and beer pairings. Specifically, products from the Cup Noodles Stir Fry and Cup Noodles Stir Fry Rice with... MORE
Lollipop-Branded Boba Drinks
Lollipop-Branded Boba Drinks
Chupa Chups and Chatime Launch the Lollipop-Inspired Boba Drinks
Chatime is partnering with candy brand Chupa Chups to launch a drink duo inspired by the latter’s most iconic lollipop flavors: ‘Grape’ and ‘Strawberry & Cream.’... MORE
Sandwich-Inspired 70s Decor
Sandwich-Inspired 70s Decor
The Retro Schlotzsky's Sandwich Studio Line Honors an Iconic Menu Item
For a limited time, Schlotzsky’s is offering the Schlotzsky’s Sandwich Studio Line to pay tribute to The Original sandwich that guests have been eating since 1971. Fittingly, this home... MORE
Caviar-Paired Crisps
Caviar-Paired Crisps
The Pringles x The Caviar Co. Crisps and Caviar Collection Elevates Snacking
Pringles teamed up with The Caviar Co. to create the Crisps and Caviar Collection, which elevates an everyday snack into a chic snack combo. The collaboration includes snack options priced at... MORE
play_circle_filled Animated Football Games
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Sunday holds special significance as it is the ultimate football day for NFL fans and those who love animation will soon be able to tune into a special real-time alternative presentation thanks to... MORE
Automated Reachout
AI-powered companies offer tools that automate email and mobile outreach
Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.

Insight - Digital marketing continues to grow in competitiveness each year, with more businesses, channels, and voices reaching out to customers each day. In this competitive sector, businesses continually search for a tool that can give them an advantage over competitors. Businesses prioritize freeing up worker time for more intricate tasks, automation of simpler tasks, and reduction of expenses. These businesses are gravitating towards AI platforms to automate a large range of marketing tasks.
Workshop Question - How could your brand leverage AI-powered marketing to free workers' time for more complex tasks?
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Megatrends
Top 100 Branding Trends in September
Top 100 Branding Trends in September
From Bottled Organic Tahini Sauces to Premium Mooncake Boxes
The September 2023 branding round-up exhibits some incredibly playful and eye-catching designs. Staff, a cool brand that is reimagining the aesthetic of household essentials, for instance, recently... MORE
Sitcom-Inspired Coffeehouses
Sitcom-Inspired Coffeehouses
The Central Perk Coffee Co. is Opening in Boston
The Central Perk Coffeehouse is a real life version of the iconic Friends cafe from the Central Perk Coffee Co. that promises to provide avid fans and caffeine fanatics alike with a cozy experience.... MORE
Ad-Focused Reaction Tools
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Wunderman Thompson has introduced a novel artificial intelligence testing tool called ‘Reveal.’ ‘Reveal’ is dedicated to gauging audience attention and emotional reactions to... MORE
Optimized Eco Postal Packaging
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
The Kite Packaging large letter postal boxes now come in a range of eight sizes that are each crafted with a high-quality construction and durability in mind to support the needs of today’s... MORE
Customizable Glass Packaging Services
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
O-I has achieved a significant milestone by becoming the first glass manufacturer to produce decorated glass bottles utilizing variable data printing through its ‘O-I: Expressions Signature.&#... MORE
Seasonal Halloween-Themed Donuts
Seasonal Halloween-Themed Donuts
Krispy Kreme Debuts a Halloween Doughnut Collection for October
Krispy Kreme is welcoming spooky season with a new collection of donuts. Featuring four unique flavors, this limited time release is expected to delight consumers between the 16th and 31st of October.... MORE
Health-Conscious Toilet Product Packaging
Health-Conscious Toilet Product Packaging
ALDI UK Toilet Wipe Packs List Bowel Cancer Symptoms
The ALDI UK toilet wipe packs are showing off an updated packaging as part of a partnership with Bowel Cancer UK in support of its #GetOneARoll campaign. The updated packaging will feature signs and... MORE
Student-Focused Foodie Tours
Student-Focused Foodie Tours
Deliveroo The Grub Crawl Offers Free Foodie Tours to Freshers
Deliveroo The Grub Crawl is a new take on the classic pub crawl being launched by the food delivery brand in the UK to provide freshers with a way to explore some of the best foods in different... MORE
Shapewear Empowering Giveaways
Shapewear Empowering Giveaways
Shapellx Celebrates 4th Anniversary with #XpressYourself Campaign
Leading shapewear brand, Shapellx, is celebrating its 4th anniversary with the launch of the #XpressYourself campaign, offering customers a chance to win an all-expenses-paid trip for two to... MORE
Halloween Candy Promotions
Halloween Candy Promotions
The HARIBO and MAOAM Halloween Range is Arriving with a Special Offer
The HARIBO and MAOAM Halloween range is making its way to store shelves now in the UK alongside a special promotion to help consumers take advantage of some sweet savings. The product range... MORE
Convenience Store Coffee Promotions
Convenience Store Coffee Promotions
The Circle K Free Coffee Week Promotion Takes Place This Month
The Circle K Free Coffee Week promotion is taking place in celebration of National and International Coffee Day at the brand’s US locations to reward avid fans with a caffeine boost on their... MORE
Tattoo Cover-Up Collaborations
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Tinder is helping singles cover up their embarrassing ex-couples tattoos thanks to a new collaboration with Sixty Ink shop in London. As a part of the campaign, artists at Sixty Ink will work on... MORE
TV-Inspired Parisian Trips
TV-Inspired Parisian Trips
DHARMA Curated a Trip to Paris Inspired by Netflix's Emily in Paris
Emily in Paris is a hit Netflix series that mesmerizes viewers and leaves them yearning to book a flight and embark on their own adventure to experience the city’s magic firsthand—and travel... MORE
Experiential Kimchi Pop-Ups
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
For a limited time in September, Korea’s top kimchi brand, Jongga, will be welcoming people in London into the pop-up Jongga Flavourverse to share an immersive, experiential journey with kimchi.... MORE
Top 100 Marketing Trends in September
Top 100 Marketing Trends in September
From Mullet Haircut Giveaways to Co-Branded Cat Podcasts
September 2023 Marketing Trends showcased a dynamic landscape where creativity and innovation intersected to redefine consumer engagement strategies. Among the captivating innovations were Judgment-... MORE
Snacker Recruitment Campaigns
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
While the average person is understandably wary of pyramid schemes, plant-based brand Daiya created a first-of-its-kind Pizza Pyramid Scheme that pizza lovers can genuinely trust. Pyramid schemes... MORE