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Marketing

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.
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Rapper-Backed Energy Drinks
Rapper-Backed Energy Drinks
Joyburst Launches the 'Vanilla Ice Party Seltzer' with Vanilla Ice
Joyburst CEO Brad Woodgate is tapping rapper Vanilla Ice for a new Joyburst flavor called the ‘Vanilla Ice Party Seltzer.’ The energy drink is crafted with natural energy, and natural... MORE
Oral Health-Improving Chewing Gums
Oral Health-Improving Chewing Gums
Liquid Core SMILE Gum Strengthens Tooth Enamel and More
The Liquid Core SMILE Gum is an oral health support product for consumers looking to enjoy a just-brushed feeling when they don’t the time or the ability to brush their teeth. The gum is... MORE
Coffee Brand-Themed Beach Products
Coffee Brand-Themed Beach Products
The Tim Hortons Summer Road Trip Collection is Patriotic
The Tim Hortons Summer Road Trip Collection is a lineup of products themed after the recognizable Canadian coffeehouse for avid fans to pick up for a day at the beach. The products include the... MORE
Water Zodiac Sign Ads
Water Zodiac Sign Ads
Essentia Water Has Unveiled a Limited-Edition Zodiac-Inspired Collection
Just in time for water signs’ season—including Scorpios, Pisces and Cancer signs—Essentia Water recently created the limited-edition ‘Water for Water Signs’ collection... MORE
Cafe-Themed Technology Accessories
Cafe-Themed Technology Accessories
The Samsung x Starbucks Collection is for Avid Coffee Drinkers
The Samsung x Starbucks collection is a new collaboration between the brands in South Korea to offer avid coffee drinkers with a way to show off their cafe-themed pride. The collection includes... MORE
Pizza Crust Ice Cream Cones
Pizza Crust Ice Cream Cones
DiGiorno Recently Introduced Delicious New Ice Cream Cones
Popular frozen pizza brand DiGiorno recently expanded into an unexpected market with the introduction of a new pizza crust ice cream cone. The new launch—dubbed ‘Croissant Crust’&#... MORE
Tortilla Chip-Shaped Pool Floats
Tortilla Chip-Shaped Pool Floats
Moe’s Southwest Grill Debuted a Queso-Holding Pool Float
Just in time for summer weather, Moe’s Southwest Grill is helping fans enjoy the water with the launch of a tortilla chip-shaped pool float. The chain is paying homage to one of its most popular... MORE
Paint Tube-Inspired Packaging
Paint Tube-Inspired Packaging
The Byredo Hand Creams Have an Eye-Catching New Look
Summer is here and the Byredo hand creams are getting a fresh new look for the season. Byredo has taken signature 30ml scented hand creams and opted for some new paint tube-inspired packaging... MORE
NFT Marketing
Brands are embracing non-fungible tokens in their outreach and marketing strategy
Trend - At the beginning of COVID-19, brands quickly pivoted their marketing strategy to digital out of necessity. Now, many companies are embracing the virtual world in its entirety. Recognizing the promise of NFTs (non-fungible tokens), brands across sectors are taking advantage of its popularity to connect with consumers.
Workshop Question - Conceptualize a marketing campaign that embraces NFTs.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
International Flavor Gin Cocktails
International Flavor Gin Cocktails
Bobby’s Dry Gin Cocktails are Arriving in Two Flavors
These Bobby’s Dry Gin cocktails are arriving from the Dutch-Indonesian gin and jenever brand as a series of ready-to-drink refreshments perfect for summertime enjoyment. Featuring a 9% ABV, the... MORE
Dessert-Inspired Low-Sugar Ice Creams
Dessert-Inspired Low-Sugar Ice Creams
The Enlightened Ice Cream Range Now Includes Two New Flavors
The Enlightened ice cream range has been expanded by Beyond Better Foods to offer consumers a way to enjoy a frozen treat in a decidedly more permissibly indulgent manner. The ice cream range now... MORE
Savory Snack Biscuit Products
Savory Snack Biscuit Products
These New Jacob’s Biscuits are Being Launched in the UK
These new Jacob’s biscuits flavors are being launched in the UK by brand owner pladis as a series of savory snacks perfect for enhancing any charcuterie board. The products include the new Jacob&#... MORE
Creamy Plant-Based Snack Dips
Creamy Plant-Based Snack Dips
The Simple Root Dips Will Arrive in the US This Fall
The Simple Root dips are set to launch in the US market as a product for consumers to enjoy when looking for a creamy yet plant-based way to snack. The dips feature a refrigerated profile with... MORE
Rapper-Backed Energy Drinks
Rapper-Backed Energy Drinks
The Joyburst Vanilla Ice Energy Drink is Naturally Caffeinated
The Joyburst Vanilla Ice energy drink is a new refreshment created by the sister company of the No Sugar Company in collaboration with rapper Vanilla Ice. The drink will join the brand’s... MORE
Botanical Booze-Free Beverages
Botanical Booze-Free Beverages
Bax Botanics Non-Alcoholic Cocktails Come in Two Flavors
The Bax Botanics non-alcoholic cocktails are launching as a ready-to-drink canned refreshment for consumers to try out when looking for an alternative to boozy beverages on the market. The drinks... MORE
Citrus-Flavored Collagen Supplements
Citrus-Flavored Collagen Supplements
Vital Proteins Lemon Collagen Peptides Has Zero Sugar
The Vital Proteins Lemon Collagen Peptides supplement is the latest flavor being added to the brand’s product roster to help consumers enjoy a lighter flavor experience. The collagen... MORE
Summertime Grocer Meal Deals
Summertime Grocer Meal Deals
The Latest Nisa Big Deal Offers Summer Savings
The latest Nisa Big Deal is being launched in the UK for consumers to pick up this summer as a way to enjoy a familiar meal with friends or family alike. The promotion includes two Co-op pizzas... MORE
Bartender-Supporting Whiskeys
Bartender-Supporting Whiskeys
Four Walls Whiskey Benefits Those in the Industry
Four Walls whiskey has been launched by Charlie Day, Glenn Howerton and Rob McElhenney of It’s Always Sunny in Philadelphia fame as a range of spirits to support bars and bartenders in need.... MORE
Exclusive Patriotic Donuts
Exclusive Patriotic Donuts
Krispy Kreme Unveils Its New 'I Heart America' Donut Collection
Krispy Kreme is once again gearing up to celebrate the Fourth of July, this time announcing the launch of its new ‘I Heart America’ collection. The new pastry collection will feature... MORE
Ultimate Playcation Destinations
Ultimate Playcation Destinations
Chuck E. Cheese is Remodeling All Locations with Summer Décor
Beginning June 6th, Chuck E. Cheese will remodel all its locations in hopes of creating the ‘ultimate Playcation Destination.’ The company used the lockdown to reevaluate its business model... MORE
Esports TV Show Crossovers
Esports TV Show Crossovers
FaZe Clan is Partnering with Solar Opposites for the 'Faze Elite Cup'
Esports organization FaZe Clan will host a tournament in partnership with Hulu series Solar Opposites dubbed the ‘Solar Opposites FaZe Elite Cup.’ The tournament is targeted toward players from... MORE
Instantly Hydrating Conditioning Mists
Instantly Hydrating Conditioning Mists
Jvn's Conditioning Mist is Vegan, Effective & Cruelty-Free
JVN, the haircare brand. by beloved TV personality Jonathan Van Ness, just launched the Complete Conditioning Mist. The leave-in product promises to instantly hydrate, remove frizz, and detangle one&#... MORE
Fantasy Prequel Wines
Fantasy Prequel Wines
The Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz is Fiery
The Wolf Blass House of the Dragon Fire & Blood Cabernet Shiraz is arriving as part of a new partnership with Warner Bros. Consumer Products to celebrate the Game of Thrones prequel, House of... MORE
Plant-Based Snack Experiences
Plant-Based Snack Experiences
Real Food From The Ground Up Launches Pop-Up Across the Nation
Real Food From The Ground Up is a plant-based snack brand. The company has taken its snacks to the road since March to bring consumers across the country its selection of snacks through interactive... MORE
Plant-Based Rice Protein Products
Plant-Based Rice Protein Products
The Nutralys Rice Protein Range from Roquette Has Two Options
The Nutralys rice protein range from Roquette is a new lineup of solutions created to help meet the growing demand for plant-based products. The range includes a rice protein concentrate and a rice... MORE