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As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.
Top 100 Marketing Trends in July
Top 100 Marketing Trends in July
From Virtual Whisky Boutiques to CBD Vapor Pod Tinctures
While some of the July 2020 marketing examples are business as usual—experiences that bet on immersive features and aesthetic-forward compositions—others, take cues from the current political... MORE
play_circle_filled Age Diversity Underwear Ads
Age Diversity Underwear Ads
The Knix 'Age Doesn't Matter' Campaign Celebrates Beauty at Any Age
The Knix ‘Age Doesn’t Matter’ campaign celebrates beauty at every age and features a diverse cast of models who are captured embracing the skin they’re in. Addressing age... MORE
Top 100 Drinking Trends in July
Top 100 Drinking Trends in July
From Hormone-Balancing Drink Mixes to All-Canadian Beer Packaging
As the summer season continues to thrive, the July 2020 drinking trends explore different ways that consumers can enjoy a beverage. As COVID-19 limited interaction and going to bars, this summer... MORE
play_circle_filled Female-Empowering Swimwear Ads
Female-Empowering Swimwear Ads
The adidas 'Our Bodies. Our Swim' Ad Celebrates Body Positivity
The adidas ‘Our Body. Our Swim’ ad is a female-empowering campaign that celebrates body positivity and the beauty of individuality. The ad stays true to adidas’ inclusive brand... MORE
Male Preconception Supplements
Male Preconception Supplements
The HeNatal Preconception Vitamin for Men Supports Sperm Health
The HeNatal Preconception Vitamin for Men is a specialized health supplement for male consumers that will enable them to support their fertility. The supplement is packed with ingredients including... MORE
All-Natural Hard Refreshments
All-Natural Hard Refreshments
This Range of Bold Rock Drinks Includes Three Tasty Options
A new range of Bold Rock drinks have been unveiled by the brand to offer consumers an alternative hard refreshment option to enjoy in the warm weather. The drinks include the Hard Tea and Hard... MORE
Vegan-Friendly Dessert Protein Snacks
Vegan-Friendly Dessert Protein Snacks
The New Barebells Vegan Protein Bars Come in Two Flavors
The new Barebells vegan protein bars have been unveiled by the functional food brand as an option for vegan and vegetarian consumers that will help them to satisfy hunger between meals. The bars... MORE
Crispy Beef Snack Chips
Crispy Beef Snack Chips
The Kalahari Crisps Air Dried Beef Chips Come in Three Flavors
The Kalahari Crisps Air Dried Beef Chips are a new product from Kalahari Snacks that will offer consumers a crunchy alternative to conventional meat snacks. The snacks are achieved using sliced top... MORE
Animated Editorial
Fashion brands are debuting their collections in fully digitized lookbooks
Trend - Fashion brands are changing the ways they present their new seasonal capsules to their consumers. Striving to find a medium different than photography, these brands tap pop cultural phenomena such as video games, anime series and virtual models to diversify their approach to product display.
Workshop Question - How can your brand tap pop culture for marketing opportunities?
Top 100 Branding Trends in July
Top 100 Branding Trends in July
From QSR Gaming Consoles to CPG Self-Service Ad platforms
A number of July 2020 branding strategies emerged that can help consumers connect with companies in new and different ways. One of the major July 2020 branding strategies comes from KFC, which... MORE
play_circle_filled Teen-Targeted Hygiene Products
Teen-Targeted Hygiene Products
The OMV! By Vagisil Products Meet the Needs of Young Women
The OMV! By Vagisil products have been unveiled by the Combe-owned brand as a range of vaginal health solutions that are targeted towards the needs of young women. The intimate care collection... MORE
Dairy-Free Feta Cheeses
Dairy-Free Feta Cheeses
The Follow Your Heart Dairy-Free Feta Crumbles Cheese Alternative is Tasty
The Follow Your Heart Dairy-Free Feta Crumbles Cheese Alternative is one of the latest products from the brand that will provide consumers with a tasty alternative to the tangy original. The cheese... MORE
Professional Vegan Bacon Tasters
Professional Vegan Bacon Tasters
Raging Pig Co. is Hiring a Remote Professional Vegan Bacon-ifer
Swedish food start-up Raging Pig Co. is opening up a remote position for a professional vegan bacon taster who will be paid $10,000 to put its vegan bacon seasoning on all of their meals for 30 days.... MORE
Egg-Free Chickpea Tortillas
Egg-Free Chickpea Tortillas
The Squeaky Bean Plant-Based Tortilla is Fluffy and Versatile
The Squeaky Bean plant-based tortilla is a new ready-to-eat product from the brand that will offer consumers an alternative to the egg-based original that is versatile, tasty and satisfying. The... MORE
Gingery Sugar-Free Canned Cocktails
Gingery Sugar-Free Canned Cocktails
The Reed’s Zero Sugar Classic Mule is Keto-Friendly
The Reed’s Zero Sugar Classic Mule has been unveiled as the brand’s first alcoholic offering created in partnership wit the Full Sail Brewing Co. out of Oregon that is sure to be a hit... MORE
Fruity Semi-Sparkling Wine Drinks
Fruity Semi-Sparkling Wine Drinks
These New La Fiesta Sparkling Wines are Fun and Fruity
Two new La Fiesta sparkling wines have been unveiled by UK-based Broadland Drinks to offer younger consumers with a libation that will meet their preferences for fun refreshments. The semi-... MORE
Competition-Created Candy Bars
Competition-Created Candy Bars
These New Cadbury Dairy Milk Chocolate Bars are Limited-Edition
A new range of limited-edition Cadbury Dairy Milk chocolate bars have been announced by Mondelēz International as part of the Cadbury Inventor competition that is being run for its second year in a... MORE
Probiotic-Rich Child Yogurts
Probiotic-Rich Child Yogurts
The Super Danimals Yogurts Come in Three Tasty Flavors
The Super Danimals yogurts have been announced by Danone North America as a new line of low-fat yogurts for children that will help to support their overall health and immune system. The yogurts... MORE
Citrus-Infused Prepackaged Smoothies
Citrus-Infused Prepackaged Smoothies
The Naked Zing Drinks from Naked Juice are Tartly Finished
The Naked Zing drinks are a new range of refreshments from PepsiCo-owned brand Naked Juice that will provide consumers with a delicious and convenient option to enjoy at breakfast time. Each of the... MORE
Conveniently Canned Gin Cocktails
Conveniently Canned Gin Cocktails
The Opihr Gin Ready-to-Drink Gin & Tonics will Launch in August
A new packaging format of the Opihr Gin ready-to-drink gin & tonics have been unveiled by the Quintessential Brands-owned label that will provide consumers with a convenient option to pick up.... MORE
play_circle_filled Branded Virtual Summer Camps
Branded Virtual Summer Camps
The North Face Summer Base Camp Targets Parents During COVID-19
The North Face Summer Base Camp is a free online camp experience marketed to parents during the COVID-19 pandemic. Teaching participants of all ages “how to find adventure at home,” the... MORE
play_circle_filled Empowering Diving Films
Empowering Diving Films
Patagonia's 'Lessons From Jeju' Film Stars Freediver Kimi Werner
Patagonia’s ‘Lessons from Jeju’ campaign is an inspiring short film starring freediver Kimi Werner who was seven months pregnant at the time it was made. Directed by Nicole Gormley,... MORE
Collective Insurance Providers
Collective Insurance Providers
Laka Caters to Cyclists, Boasting Both Bicycle & Recovery Insurance
As a collective insurance provider, Laka remains ahead of the curve in terms of accessibility. The brand does not charge a fixed sum every month but, instead, calculates the premium based on the... MORE
play_circle_filled Humorous Tech WFH Ads
Humorous Tech WFH Ads
This New Apple Working from Home Ad Highlights Shared Experiences
This new Apple working from home ad has been unveiled has been unveiled by the brand as a humorous take on the challenges that many professionals have been experiencing as of late as they work... MORE
Plant-Based Whole Nutrition Supplements
Plant-Based Whole Nutrition Supplements
These Purition Vegan Protein Powders are Plant-Powered
A new range of flavor options for the Purition vegan protein powders product lineup has been announced by the brand to offer consumers in the UK with a flavorful way to support their nutritional... MORE