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Marketing

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.
Ideas
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Two-in-One Flavor Candy Drops
Two-in-One Flavor Candy Drops
The Cavendish & Harvey Double Fruit Drops Come in Three Varieties
The Cavendish & Harvey Double Fruit Drops are one of the latest offerings from the Germany-based candy brand that will provide consumers with a dual-flavor experience to enjoy. The candies boast... MORE
Individuality-Promoting Brand Partnerships
Individuality-Promoting Brand Partnerships
Adwoa Aboah is Rimmel London's Newest Brand Activist
Rimmel London has announced that internationally renowned model and mental health advocate Adwoa Aboah will be joining on as its newest brand activist. To introduce the partnership, the makeup... MORE
Skin Cancer Awareness Campaigns
Skin Cancer Awareness Campaigns
Sun Bum Launches its 'We Are Not Bananas' Campaign
Suncare brand, Sun Bum, is dressing statues like bananas for its ‘We Are Not Bananas’ campaign. As of May 1st, statues will sport the funny customs across all 50 states of the U.S. to... MORE
Exclusive Pride-Themed Cookware
Exclusive Pride-Themed Cookware
The Le Creuset L'OVEn Features a Wave of Rainbow Hearts
The Le Creuset L’OVEn is a limited-edition pride-themed French oven carefully constructed in the signature Le Creuset style. The oven-safe heavyweight cookware has a cast-iron foundation with... MORE
Branded Cafe Instant Coffees
Branded Cafe Instant Coffees
The Starbucks Premium Instant Coffee Comes in Three Roasts
These new Starbucks Premium Instant Coffees have been unveiled by the brand in a bid to expand on its existing offerings on the market and provide consumers with an easy way to access high-quality... MORE
Free Beverage Companies
Free Beverage Companies
FreeWater is Paid for by the Ads Printed on Its Aluminum Bottles & Cartons
FreeWater makes eco-friendly, BPA-free products that double as a new kind of advertising medium, since advertisers have the option to distribute the water for free or sell the beverage for profit.... MORE
Buildable Alien Gummies
Buildable Alien Gummies
The Trolli Sour Gummi Creations Martian Mix Have Shapes That Stack
The Trolli Sour Gummi Creations Martian Mix introduces the brand’s first buildable gummies with seven alien-themed shapes that can be stacked one on top of the other. The gummies take the form... MORE
play_circle_filled Virtual T-Shirt Shops
Virtual T-Shirt Shops
UNIQLO's Animal Crossing Shop Stocks Real & In-Game Clothing
UNIQLO’s graphic T-shirt brand UT released a collection inspired by animals that champions connections with friends through clothing. The collection includes both real t-shirts and virtual... MORE
Quarantine Mockery
Advertising that pokes fun at the pandemic is controversial but cathartic
Trend - Though controversial, poking fun at elements of quarantine is an advertising tactic consumers seem to react positively to. Campaigns, special-edition products, and even charitable organizations are employing this humor-forward approach to communicate authenticity.
Workshop Question - What is one part of your business consumers don't like? How could you lean into it to communicate authenticity?
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Popularity
Activity
Freshness
Patterns
Megatrends
Industrial Plywood Shoe Displays
Industrial Plywood Shoe Displays
Vans New Seoul Store Pays Homage to a Modern Art Exhibition
The Van’s flagship store, established in Ryse Hotel in Seoul, features a cutting-edge contemporary look achieved through plywood shoe displays. The new store setup was designed by Andrew Caputo,... MORE
Celebratory Cracker Cakes
Celebratory Cracker Cakes
Cheez-It's Limited-Edition Cheez-Itennial Cake Celebrates 100 Years
To celebrate its 100th birthday this year, Cheez-It teamed up with superfan, TV personality and award-winning chef Stephanie Izard to create a fun cracker cake. The Cheez-It Cheez-Itennial Cake is... MORE
Cocktail-Inspired Ice Creams
Cocktail-Inspired Ice Creams
The Oddfellows 'Boozy Capsule' Includes Six Varieties
The Oddfellows ‘Boozy Capsule’ is a new collection of ice creams for consumers looking for an unexpected way to enjoy the flavor of their favorite cocktails. The ice creams come in six... MORE
play_circle_filled Realistic Lightsaber Toys
Realistic Lightsaber Toys
Disney Revealed its Latest Lightsaber which is Fully Retractable
In anticipation of the opening of the ‘Star Wars: Galactic Starcruiser’ luxury hotel, Disney revealed a new toy: a realistic lightsaber that lights up and fully retracts. The realistic... MORE
Sparkling Cannabis-Infused Refreshments
Sparkling Cannabis-Infused Refreshments
The Green Monké Cannabis Drink Has a 2:1 Emulsion
The Green Monké cannabis drink from St. Peter’s Spirits is arriving in California and Canada this July to offer consumers with an alternative way to enjoy THC and CBD. The drink features a... MORE
Digital Product Passports
Digital Product Passports
PANGAIA's Digital Passports Connect Customers to Product Journeys
PANGAIA is connecting consumers to transparency, traceability and circularity with its Digital Passports, which use QR codes and a cloud-hosted digital twin. With this resource, customers who want... MORE
Branded Workout Beer Giveaways
Branded Workout Beer Giveaways
Michelob ULTRA is Launching ULTRA Beer Run for Fitness Fans
As the nation begins to safely reopen, Michelob ULTRA is encouraging fans to get active together again with a new program that allows them to trade their miles for beer and enjoy a post-workout... MORE
Versatile Dairy Free Dips
Versatile Dairy Free Dips
These Squeaky Bean Vegan Dips Include Three New Varieties
These new Squeaky Bean vegan dips are being launched by the Winterbotham Darby owned brand in Co-op stores in the UK to provide consumers with an easy way to enhance some of their favorite recipes.... MORE
LGBT-Supporting Pet Product Branding
LGBT-Supporting Pet Product Branding
Dreamies Cat Treats Unveiled a New Pack Design
Dreamies cat treats have been revamped with new branding by Mars Petcare in an effort to show support for the LGBT+ community in a lead-up to Pride Month in the UK. The product features the Pride... MORE
Individually Wrapped Donut Snacks
Individually Wrapped Donut Snacks
The Donut Hole Launched a New Line of Convenient Donuts
The Donut Hole individually wrapped donuts have been launched by Baker Boy to offer consumers an easy, safety focused way to enjoy high-quality donuts whenever the mood strikes. The donuts come... MORE
play_circle_filled Livestreaming Bridal Channels
Livestreaming Bridal Channels
The David's Bridal YouTube Live Channel Shares Special Moments 24/7
David’s Bridal launched the David’s Bridal YouTube Live Channel as a streaming channel that offers around-the-clock content, inspiration and heartfelt moments. The channel showcases real... MORE
Luxury Fashion Puzzle Books
Luxury Fashion Puzzle Books
Gucci Sent Out Gucciquiz! Booklets in Place of Traditional Invitations
Over the last few years, fashion labels have had to change the way they release new collections and engage their target audiences, and Gucci adapted to the changing times by creating an interactive... MORE
play_circle_filled Sunscreen Talk Show Spoofs
Sunscreen Talk Show Spoofs
Good Morning Supergoop! Kicked Off for Skin Cancer Awareness Month
The launch of Good Morning Supergoop! coincided with the start of Skin Cancer Awareness Month and the first campaign spot officially kicked off on May 3rd, also known as Melanoma Monday. In the... MORE
Curbside Dining Experiences
Curbside Dining Experiences
NUGGS is Offering a Four-Course Al Fresco Dinner at Target
The start-up behind plant-based nugget brand NUGGS is hosting a contest that will give one lucky grand prize winner the chance to have an al fresco dinner for two outside of Target—and right on... MORE
Free-From Oat Chocolate Cookies
Free-From Oat Chocolate Cookies
Mrs Crimble’s Soft Oaty Bakes with Chocolate are Gluten-Free
The Mrs Crimble’s Soft Oaty Bakes with Chocolate have been added to the Ecotone UK-owned brand’s roster of vegan-friendly snacks for shoppers to pick up. The product is made with a blend of... MORE
Sound-Reactive LED Face Masks
Sound-Reactive LED Face Masks
The Mastercard Face Mask Was Created with CuteCircuit
The Mastercard face mask has been designed in partnership with CuteCircuit as a stylish, tech-infused accessory for younger consumers to use on a daily basis. The mask is a limited-edition accessory... MORE