Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Augmented reality impacts the automotive industry
Implications - A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
33,958 Total Clicks
May 17 - Sep 17
New and Mild
TechAutos
The coffee-making ritual is taken a step further by appealing to many senses
Implications - The early phases of coffee culture relied heavily on attention to flavor, but as the culture expands, more emphasis is being placed on the ritual. Combining this need for ritual with the increasing consumer demand for experience has ushered in an era of multisensory coffee makers. Appealing to all senses solidifies the coffee-making experience as an unforgettable moment of luxury in the consumer's mind; this speaks to the power of multisensory experiences across all categories. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
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23,558 Total Clicks
Jul 17 - Sep 17
This Week and Warm
LifestyleFoodDrinking
Novel dining experiences incorporate traditionally disgusting ingredients
Implications - In the food industry, the gourmet category has long represented the avant-garde edge, pushing boundaries wherever possible. But as foodie-ism has exploded among consumers, the average eater has been exposed to far more cuisines, delicacies, and flavors than in years past. To surmount those jaded tastes, brands have crafted delicious gourmet dishes out of traditionally disgusting, unappetizing ingredients and features. As consumers use social media and the internet to gain access to broader swaths of a given industry, brands need to subvert norms to remain interesting and appealing. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
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21,455 Total Clicks
May 17 - Sep 17
This Week and Average
LifestyleFood
Perfumes in non-traditional formats engage the imagination of consumers
Implications - Perfumes are being repackaged in convenient and intriguing ways to generate more excitement among younger consumers who generally prefer to purchase beauty products they can show off in a selfie. Without needing to be sprayed, scents can be played and experimented with a lot more, offering the wearer more control and creativity over how aromas are placed onto their body. By offering unexpected packaging that engages consumers in new ways, perfume brands are reigniting the imagination of consumers, making the category more accessible and intriguing for newbies. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
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25,350 Total Clicks
Mar 16 - Sep 17
This Month and Warm
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
The traditional tactical approach to playtime becomes interactive
Implications - Toys that are conducive to tactile building activities improve motor skills and spatial understanding. Updating these for the increasing necessity of digital skills means adding an interactive component. This increases the engagement of the toys, while also contributing to the development necessary in the digital age. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
109,660 Total Clicks
Jan 17 - Sep 17
This Month and Mild
TechToysLife-Stages
Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,667 Total Clicks
Jun 16 - Sep 17
This Month and Warm
Technology introduces dials and knobs to augment purely digital interfaces
Implications - No matter how elegant the interface, tactile elements add an intuitiveness that digital graphics can't replicate. Referencing the control systems of old-fashioned radios and televisions, technology incorporates dials and knobs with vastly updated functionality compatible with modern software. The introduction of tactile elements into brands' products and interfaces can activate consumers' innate ability to understand through touch. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
27,824 Total Clicks
Oct 16 - Aug 17
This Month and Mild
Tech
Trend Hunter Services
Playful color skews enhance the consumer's sensorial flavor experience
Implications - While traditionally, colors have a strong association with flavor, brands are purposefully blind-siding consumers visually, offering foods and snacks that make them guess at the true taste. By doing so, brands are encouraging consumers to be more mindful while enjoying their foods, dramatically enhancing their flavor experience and creating a more sensorial connection. Even if the flavors themselves are not drastically different, brands are leveraging the consumer's propensity for novelty to generate excitement and curiosity. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
23,836 Total Clicks
Jun 17 - Aug 17
This Month and Warm
LifestyleFood
Digital communication taps into VR and AR technology
Implications - Snapchat filters represent the first iteration of everyday consumers using AR to communicate; the next phase sees more technologically advanced, highbrow use of immersive tech. This represents a shift from VR and AR as a novelty, to something that becomes a part of consumers' everyday lives. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
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60,704 Total Clicks
Mar 16 - Aug 17
This Month and Mild
Tech
Young consumers seek out media that is engaging and mentally stimulating
Implications - Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
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57,696 Total Clicks
Sep 15 - Aug 17
This Month and Mild
Pop CultureTechMedia