Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Iced coffee continues to ascend to gourmet status through a focus on texture
Implications - The rise of coffee culture has mimicked that of wine or craft beer, and so a natural next step in coffee's ascent to gourmet status is a focus on texture. Experimenting with the texture of iced coffee provides a multisensory experience that speaks to the experience-obsessed modern foodie. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
24,105 Total Clicks
Apr 16 - Jul 17
This Week and Mild
LifestyleDrinking
A new teaching strategy for sciences and tech is coincidental
Implications - One barrier to learning the STEAM practices is the lack of tangible outcome or incentive. Alleviating this, educational toys that treat the learning process as a means to a tangible end, such as building a robot or conducting an experiment, both attach a tangible prize and boost playtime engagement. This shows a less literal approach to gamification that focuses on personal satisfaction. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,177 Total Clicks
Jan 17 - Jul 17
This Week and Average
TechToysLife-Stages
Lifestyle branding goes a step further in music with associated occasions
Implications - Music is closely tied to surrounding stimuli in that it represents an experience or specific occasion. Tapping into that, streaming platforms and music-related services are offering opportunities to enjoy music in a multitasking setting. This is especially attractive to Millennial consumers who would rather invest in an experience than a product. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
18,432 Total Clicks
Jun 17 - Jul 17
This Month and Warm
TechLifestyle
Over-the-top rainbow desserts dominate consumer attention on and offline
Implications - Hyper-indulgent dessert items adorned with rainbow toppings are enticing social media-inclined consumers looking for experiences they can celebrate and relive online. This progression showcases the new secondary role of food and beverage experiences as shareable moments that emphasizes insider knowledge on of-the-moment menu items. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,535 Total Clicks
Jul 16 - Jul 17
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Hybridized takes on kombucha may the beverage more accessible
Implications - As even consumers who may consider themselves adjacent to the new culture of wellness and self-care get familiar with the benefits of fermentation, experimental takes on kombucha are emerging in order to both explore new flavor combinations and expand on its healthful aspects. This shift demonstrates the interest in exploring new health-driven products hybridized with more familiar flavors and ingredients. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,224 Total Clicks
Mar 16 - Jul 17
This Month and Mild
LifestyleHealthDrinking
Cocktails and spirits are elevated with subtle smokey additives
Implications - As scent and aroma continue to push the boundaries of cocktail experience, spirits and cocktail-making tools are being created in order to lend themselves to smokey, enthralling experiential beverages. This shift speaks to the new expectation of multi-sensory elements in order to satiate the short-lived attention span of modern consumers. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
43,321 Total Clicks
Feb 16 - Jul 17
This Month and Average
LifestyleFoodDrinking
Cocktail pairings that think outside the box entice the adventurous
Implications - Highlighting the continued interest in unconventional flavor combinations, consumers are opting to participate in avant-garde experiences that see cocktails paired with unexpected multi-sensory elements or dishes. This shift speaks to the expectation that going out for drinks is now a multifaceted event with one-of-a-kind experiences built-in. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,347 Total Clicks
Jun 16 - Jul 17
This Month and Untested
Trend Hunter Services
Ice cream-infused cocktails offer a doubly indulgent experience
Implications - Ice cream and spirit brands alike are offering hybrid dessert-cocktail experiences that replicate nostalgic flavors. This shift highlights the modern view toward "cheat day culture" and the next level food and beverage experiences that speak to the spirit of nostalgic flavor indulgence. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
21,202 Total Clicks
Feb 16 - Jul 17
This Month and Warm
Imaginative gin flavors entice cocktail and spirit connoisseurs alike
Implications - Having moved past bourbon as the spirit of the moment, gin is experiencing a period of popularity that is leading to experimental craft varieties that incorporate new flavors and distilling techniques. This progression speaks to the desire of modern consumers to acquire expert-level knowledge in their preferred food and beverage experiences and the opportunity lying therein for brands. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
28,885 Total Clicks
Dec 16 - Jul 17
This Month and Mild
The health-concious opt for all-natural hydration with watermelon drinks
Implications - Consumers looking for an elevated hydration experience are opting for all-natural watermelon-based beverages that combine water and the fruit's pulp for the ultimate post-workout refreshment. This progression highlights the adaptability of certain superfoods and in turn, their use as a vehicle in marketing to connect with wellness-driven consumers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,288 Total Clicks
May 16 - Jul 17
This Month and Warm
LifestyleFoodHealthDrinking