Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Brick & Mortar stores adopt fun, playful experiences for kids and those young at heart
Implications - As the retail landscape continues to adapt, experiential in-store engagements are on the rise, and with that we’re seeing a move towards elevated aspects of play and interaction to engage much younger audiences. More than just being able to touch and interact with products, these retail experiences are creating hyper-immersive environments by tapping into nostalgic themes around aspects like camping, games and comfort foods. These playful environments help set the stage for more fun, nostalgic experiences for both kids and adults.

Homework Question - What elements of play could you adapt into your retail or product experiences to evoke elements of nostalgia? [More]

SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
93,476 Total Clicks
Mar 18 - Mar 19
Recent and V. Hot
BusinessRetail
Spicy CBD products resonate with consumers
Implications - As the cannabis industry continues to thrive, brands are elevating ingestible CBD products with spices to add a distinct flavor. These new flavor profiles will welcome adventurous consumers while showcasing the flexibility and versatility of cannabis commodities. This new shift displays even more opportunities for brands to get creative with their offerings.

Homework Question - How can you elevate a traditional product that you offer with a new flavor profile? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
27,863 Total Clicks
Apr 17 - Mar 19
This Week and Mild
LifestyleFood
New product experiences are designed around alleviating consumer anxiety
Implications - Moving beyond pseudo-medicinal treatments and meditation adjacent experiences, brands are now designing products and experiences with built-in features that take aim at the present culture of anxiety. In addition to highlighting the new expectation of a brand as a catalyst for positive change in a customer's life, this progression underscores the new state of mind amidst uncertain times politically, economically and environmentally.

Homework Question - With the current culture of anxiety future generations find themselves in, how can you offer a product experience that includes a built-in antidote to the concerns of today's consumer? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
61,737 Total Clicks
Aug 17 - Feb 19
This Month and Warm
Art & DesignDesignLifestyleHealth
New age safety and training manuals evolve into virtual experiences
Implications - Moving away from in-person training activations, employers are adopting AR and VR alternatives as a more efficient way to train their employees. Creating activities that allow team members to learn all about safety procedures, office protocol and even best practices, companies are relying on the immersive qualities of such technologies to make those training experiences much more memorable in nature. Combining sensory elements with a need to instill a sense of education, these augmented employee experiences speak to a desire to make introductory activities at an organization both meaningful and exciting at the same time.

Homework Question - In what ways could you integrate multi-sensory technology in your work environment? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
13,223 Total Clicks
Mar 18 - Feb 19
This Month and Mild
Tech
The 6 Patterns of Opportunity & Top 18 Megatrends
VR's many applications bleed into industries concerned with training and safety
Implications - The Virtual Reality industry is now being incorporated into safety programs that train and teach protocol in a range of industries–including everything from driving to simulated mail delivery experiences. These training and safety solutions offer a new and more enhanced path to becoming certified in the various protocols expected of the individuals who are taking part.

Homework Question - Where could your brand see the value in using VR for training and safety purposes? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,078 Total Clicks
Aug 17 - Feb 19
This Month and Mild
Tech
The adult entertainment industry adopts new technologies like AI, AR, and VR
Implications - Brands within the adult entertainment industry are adopting Artificial Intelligence, Augmented Reality and Virtual Reality in the products they produce. Pornographic content, though popular, can be impersonal, and these new innovations are able to bridge that gap and create more immersive experiences for consumers.

Homework Question - How could your brand create immersive experiences for its consumers? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
214,944 Total Clicks
Mar 16 - Feb 19
This Quarter and Warm
Tech
Virtual reality's use in physical therapy is on the rise
Implications - VR technology is now being adopted into physical therapy, with companies and health care providers creating personalized programs that those in need can take part in at home. This form of virtual therapy aims to enhance mobility and relieve pain like its in-person program counterparts do, with the added benefit of accessibility and the increased likelihood of commitment due to its entertainment-based methods.

Homework Question - Where do you see virtual reality impacting your brand or industry? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,624 Total Clicks
Apr 17 - Feb 19
This Quarter and Mild
TechMarketing
Trend Hunter Services
Retail shops are designed to encourage leisurely browing
Implications - The concept of quick-browsing and buying is becoming less of a focus, as brands seek to retain customers by creating relaxing shopping experiences that promote wandering and viewing. As brands seek to offer better experiences for their consumers, the concept of leisurely retail treats customers as guests to better establish brand loyalty.

Homework Question - Conceptualize a leisurely shopping experience that your brand could curate. [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
52,804 Total Clicks
Nov 17 - Feb 19
This Quarter and Hot
BusinessRetail
Fitness brands engage gym-goers with escapism themes
Implications - As a way to increase memberships and fitness levels among consumers, gyms are looking to brand themselves as a retreat-like experience where gym-goers can feel transported. As fitness centers adapt destination-inspired interiors, the travel-obsessed, experience-seeking Millennials are drawn into these new venues. Taking cues from the travel industry showcases how the fitness industry - along with many others - can play into adjacent categories.

Homework Question - What category or company can your brand gain inspiration from? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
55,179 Total Clicks
Mar 18 - Jan 19
This Quarter and Average
LifestyleHealth
The traditional igloo is revamped to suit contemporary urban spaces
Implications - The sturdiness–and for people in most regions, uniqueness–of the traditional igloo is being used to entice consumers, with brands creating contemporary igloo shapes with functions other than shelter from the cold. Particularly popular as semi-private lounge booths, the revamping of this traditional structure caters to consumers' preferences for familiarity and novelty alike.

Homework Question - How could your brand transform one of its more traditional products/services? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
204,402 Total Clicks
Mar 16 - Jan 19
This Quarter and Warm
Art & DesignBusiness