Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Virtual technologies are enhancing interactivity in the footwear industry
Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
147,470 Total Clicks
Aug 16 - Nov 17
This Month and Warm
TechArt & DesignFashionShoes
Video ads create dramatic narratives to engage consumers
Implications - Utilizing the drama, intrigue and plot techniques often associated with feature films and binge-worthy TV shows, commercials are ramping up production value to capture the hearts and minds of consumers. By engaging consumer's emotions and piquing their curiosity, advertisers are generating excitement around featured brands through association, keeping intrigued consumers coming back for more. Episodic style marketing also serves to present products and brands more organically to the consumer, mimicking the method of casual product placement. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,387 Total Clicks
Oct 17 - Nov 17
This Month and Mild
MarketingCommercials
Holiday installations are employing playful, interactive features
Implications - The common nature of Christmas displays has led to brands and artists using interactive features in the installations or campaigns that they feature. Whether through the integration of tech or through playful events, brands are looking to create more authentic relationships with their consumers. This shift also serves the purpose of streamlining consumers' approach to holiday shopping, by giving them more incentive to shop in the areas the interactive displays are directed. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
69,073 Total Clicks
Nov 16 - Nov 17
This Month and Warm
TechArt & DesignMarketingBusiness
Greenhouses are interacting with urban environments in new and dynamic ways
Implications - New greenhouses in urban spaces are increasingly designed with interactive, digital, and urban life-enhancing functions. These installations, whether performative, functional or both, offer escapist spaces in environments that have become disconnected from the benefits of nature. As consumers increasingly understand the physical and mental benefits of environmental engagement, these interactive urban oases serve to cater to this shift. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
163,352 Total Clicks
Jul 16 - Nov 17
This Month and Hot
TechArt & DesignEcoEco Architecture
The 6 Patterns of Opportunity & Top 18 Megatrends
Hispanic food becomes the next platform for aesthetic-obsessed foodies
Implications - In the social media age, the look of food is as important as the flavor. Those within the industry have become increasingly creative in this regard as foodie culture continues to grow. Hispanic food serves as the newest platform for aesthetic experimentation. This appeals to both the foodie desire for exoticism, and shareability. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,479 Total Clicks
Jun 17 - Oct 17
This Quarter and Warm
LifestyleFood
East Asian cuisines become increasingly design-focused
Implications - While presentation has always been an important factor in various cuisines around the world, specialty dishes in East Asian countries are putting a heavier focus on design as a selling point. Combining art, design and culinary skills, these dishes serve to offer interactive or experience-based benefits to those choosing to consume them. The use of design as a selling point doesn't take away from the fundamental focus these cuisines have on flavor, but instead serves to incentivize consumers to choose these particular items over competitors without this additional branding. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
129,475 Total Clicks
Dec 15 - Oct 17
This Quarter and Warm
Art & DesignLifestyleFood
Eastern comfort food sees a dramatic flair for imaginative indulgence
Implications - Traditionally served as classic comfort food, dumplings and wontons are seeing a reimagining within Japanese and Korean cuisine, sparking the imaginations of consumers far and wide with completely revitalized formats. Immersed in tradition and culture, Eastern cuisine is increasingly incorporating sensorial engagement through innovative formats and unique positioning that lends an air of exiting freshness and forces the diner to rethink their expectations. This shift speaks to the globalization of emerging consumer inclinations towards experiences. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
45,508 Total Clicks
Sep 16 - Oct 17
This Quarter and Average
Trend Hunter Services
Airlines offer immersive experiences available solely in the air
Implications - In the air travel industry, the primary service on offer — i.e. flying — is generally perceived by consumers as an unfortunate necessity tied to vacations and travel. To subvert that perception, airlines have made flights not only pleasant, but they've turned them into immersive and exclusive experiences that can't be found anywhere else. The brands that reframe their negative connotations offer consumers a delightful new way to experience their products and services. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,440 Total Clicks
May 17 - Oct 17
This Quarter and Average
WorldTravel
Airports reveal more exclusive offerings for travelers
Implications - While the concept of a first class lounge has always been around, airports are going a step further in the exclusive services and products they offer. With frequent travelers often requiring more distinct experiences to maintain brand loyalty in this industry, this shift reveals that even airports are being designed around this fact. By offering the promise of exclusivity and distinction, airports are catering to these consumers' desire for specialty services that enhance their travel experience. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
27,470 Total Clicks
Jul 17 - Sep 17
This Quarter and Warm
Art & DesignWorldTravel
Jelly based cosmetic products enhance the experience of beauty rituals
Implications - Whether applied topically or consumed, gelatinous products have become increasingly popular as a means of enhancing consumers' beauty. While the ingredient itself can often have beautifying qualities, its real benefit is the way in which it elevates customer experience with the products it is placed in. This speaks to consumers' desire to not only purchase effective products or services, but to have distinct experiences or interactions with what they choose to spend their money on. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
66,932 Total Clicks
Jun 17 - Sep 17
This Quarter and Warm
FashionCosmetics