Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Products that contain food are transformed with functional or experiential add-ons
Implications - An oft-ignored but fundamental aspect of dining, which is the kitchenware required to eat, is being transformed with various artistic, functional, and experiential purposes in mind. Whether made to enhance accessibility or to encourage mindful eating habits, these products speak to the power of simple tweaks in traditional products in the process of re-engaging consumers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
79,182 Total Clicks
Aug 16 - Apr 18
Recent and Warm
Art & DesignLifestyleFood
Comedians become content creators through virtual, online apps
Implications - Swapping out live shows and in-person gigs for online alternatives, those in the entertainment industry are embracing streaming channels and VR technology to reach a wider audience. Featuring entire comedy segments and shows via live streams, apps and even through virtual reality, comedians are creating their own digital content to not only reach more viewers but also connect with their fans in more approachable, transparent way. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
25,571 Total Clicks
May 16 - Apr 18
This Month and Mild
Pop CultureTech
Fast Food becomes even more convenient will the help of mobile tech
Implications - While typical QSR and fast food establishments already prioritize convenience and accessibility, brands are taking things a step further with the use of apps and other digital solutions on-site. Adding mobile payment and ordering to experiences like drive-thrus, brands are tapping into the growing need for more on-demand food service options. Not only eliminating wait times and payment processes, these streamlined features showcases a desire for hyper-convenience in every single aspect of a consumer’s daily journey. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
36,071 Total Clicks
Feb 16 - Apr 18
This Month and Warm
MarketingBusinessLifestyleFood
The worlds of fashion and food merge into same-store experiences
Implications - Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
65,449 Total Clicks
Apr 16 - Apr 18
This Month and Hot
FashionBusinessLifestyleFoodDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
"Fizzing" cosmetic products enhance the perceived functionality of the items
Implications - The use of "fizzing" cosmetic items for the hair and face is on the rise, with these products elevating the perceived functionality of such products as they can physically be seen changing and transforming the skin. This shift caters to consumers seeking purchases that deliver optimum functionality with limited effort on their part. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
57,250 Total Clicks
Jul 16 - Apr 18
This Month and Warm
FashionCosmetics
Phone cases are enhanced as they are designed with various new functions
Implications - With phone cases being a part of consumers' daily lives, brands are taking advantage of this fact by offering cases designed with functions separate from protecting phones from damage. The streamlining of multiple functions in this condensed form gives brands the ability to be involved with an enormous aspect of consumers' lives, while giving consumers the convenience-based incentives they crave in their purchase decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
93,159 Total Clicks
Dec 17 - Mar 18
This Quarter and Warm
Art & DesignBusiness
Agricultural brands enlighten consumers to drive satisfaction and engagement
Implications - Similar to retailers offering educational, in-store classes, farms, orchards and the like, draw in local and traveling consumers with experiential learning events. Combining culinary, tourism and experience, brands are able to promote an understanding of the agriculture industry while simultaneously engaging consumers who ultimately purchase the end product. This participation-driven marketing tactic shines a light on the how consumers are increasingly enthusiastic about their role in the flourishing of locally grown and sourced sustenance, as their understanding of climate change and over-consumption grows. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
76,316 Total Clicks
Mar 17 - Mar 18
This Quarter and Mild
Trend Hunter Services
Brands increase engagement with consumers by integrating NFC tags into packaging
Implications - With brands across the board developing more visually interesting and appealing packaging, standing out on the shelf is more competitive than ever. To address this, brands are turning to NFC technology in order to engage consumers with interactive digital content. Moving beyond the practical security and inventory-related applications of NFC tags, this approach gives companies a chance to more deeply connect to consumers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
105,055 Total Clicks
Apr 17 - Feb 18
This Quarter and Warm
TechMarketingBranding
Specialized acupressure treatments alleviate specific symptoms
Implications - Targeted, tech-based acupressure treatments are allowing consumers with mild but persistent health issues to treat themselves effectively at home. These specialized devices come as consumers increasingly seek out personalized products and services that offer them more control in their health-related decisions, rather than always having to rely on professionals. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
75,618 Total Clicks
Jan 15 - Feb 18
This Quarter and Warm
TechLifestyleHealth
Floating venues become a new home for shops and eateries
Implications - Reinventing the brick-and-mortar experience, brands are creating a new way to consume commodities via floating venues. Channelling an element of escapism and adventure, these new arenas aim to add value to non-virtual shopping. Altering the real estate of traditional retailers forecasts a futuristic approach, which is to excite consumers into visiting a physical location – countering competition from online retailers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
69,526 Total Clicks
Aug 16 - Feb 18
This Quarter and Warm
MarketingBusinessLifestyleRetail