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Multisensation

Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Branded Game
Brands launch game-based experiences in the metaverse
Trend - The virtual interactivity that's possible in the metaverse has made it the perfect space for brands to create experiences that are based in or aligned with games. These branded metaverse-based games familiarize consumers with brands' products while prioritizing experience.

Insight - As the metaverse and its impact on a range of industries expands, consumers are increasingly engaging with the space. Just as social platforms opened up a new way for brands to interact with customers in their homes, the metaverse offers the opportunity for brands to engage customers in a way that's more experiential.
Workshop Question - What type of interactive gaming experience could your brand develop to better engage with its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychedelic Retreat
Assisted psychedelic experiences are growing in popularity
Trend - Companies in the wellness sphere are offering legal, guided psychedelic experiences to help consumers mitigate and overcome common mental health illnesses. These retreats serve as sanctuaries that facilitate a healing environment.

Insight - Throughout the pandemic, there has been an increased focus on well-being and mental health among various communities. Individuals felt isolated and disconnected from society during the lockdowns and are more aware of the importance of maintaining one's mental wellbeing. Companies are looking for alternative ways to treat mental illnesses as the educated consumer becomes more hyper-aware of what they consume and its relation to how they feel.
Workshop Question - How is your company focusing on the consumer's wellbeing and mental health?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Indulgent Hotel
Hotels are creating extravagant food and beverage experiences for guests
Trend - The hospitality industry sees the introduction of extravagant experiences surrounding food and beverages to provide hotel guests with over-the-top interactions. These offerings encourage visitors to indulge, combining luxury with playfulness.

Insight - The pandemic has made North Americans have to adhere to a calmer and more sedentary lifestyle. Now that travel has become more accessible due to the lift of travel restrictions, consumers are looking for exuberance and excitement during their vacations to make up for lost time. Hotels are responding to this resurgence by introducing highly indulgent and interactive experiences to satisfy these cravings.
Workshop Question - How is your company adjusting to a post-pandemic world?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experienes.

Insight - The post-pandemic world has brought on many changes, but more consumers are now looking ahead and forward to a world with lifted restrictions that they can explore. Brands can find opportunities in this renewed hope among consumers, curating unique experiences for customers to enjoy.
Workshop Question - What kind of customer-focused experiences can your brand create?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Dating
Dating apps are establishing themselves within the VR metaverse
Trend - Dating apps are transforming their platforms to accommodate virtual reality users in the metaverse. Companies are letting users attach their metaverse avatars to their profiles for a new VR-based iteration of dating.

Insight - The metaverse world is creating parallels with the physical world as brands increasingly adapt their services to Web3. As consumers become more invested in the digital space, they seek to fulfill aspects of their real lives through their virtual personas. Based on these consumer demands, companies are transforming their platforms to accommodate VR interactions.
Workshop Question - How is your company adapting to the metaverse?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.

Insight - Companies are opting for interactive introductions to their launches to provide product transparency. Consumers are searching for brands that offer detailed information about their products to ensure they understand all aspects of the items they purchase before making informed choices. As a result, companies are hosting events to increase accessibility to product and brand knowledge.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.

Insight - Amidst the ongoing pandemic, consumers are wary of high-touch zones due to the health risks they pose. While in-person restrictions are lifting in public spaces, consumers are looking for new ways to interact with retail and entertainment products that mimic the safety of a virtual setting. By digitizing brick-and-mortar spaces with touchless technology, consumers are more likely to feel safe throughout their shopping experiences.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sweet Potato Beverage
Brands are using sweet potatoes as a key ingredient in beverages
Trend - Brands in the beverage space are using the unlikely ingredient sweet potato to add nutritional value and natural sweetness to various beverages. Products in this space include sweet potato-based teas and and coffee drinks.

Insight - When looking to experiment with flavors, foodie consumers turn to ingredients that are unexpected or rare. The added benefit of nutritional value is an added draw for people who are looking to try new food and beverage items.
Workshop Question - How is your brand prioritizing novelty in its product/service?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cloud Controller
Brands are launching new controllers that allow users to play a variety of games
Trend - Brands are launching cloud controllers designed to accommodate a range of needs—from smartphone-equipped controllers to interchangeable controllers—that enable users to play a multitude of games. These controllers allow consumers to view and play video games without specialized gaming devices, ensuring players won't need to upgrade or replace their devices to play new games.

Insight - Thanks to the rapid advancement of technology, consumers expect a greater range of flexibility in the media they enjoy. These individuals are demanding higher levels of accommodations from brands, especially as it relates to their entertainment habits. Consumers will flock to brand that offer adaptable products and services that still prioritize experience.
Workshop Question - How can your brand offer greater flexibility for consumers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resurgent Gamer
Cloud gaming technology helps veteran and returning players to play games
Trend - Cloud gaming technology is helping "veteran" and returning players start to play again. The de-emphasize of physical devices (such as specific gaming boxes and consoles) allows these players to return to the hobby without needing to upgrade their technology.

Insight - In response to the COVID-19 pandemic and subsequent lockdown, many consumers regained interest in old hobbies that were suitable for indoor entertainment. These hobbies often offer a nostalgic element in a new format that is both comforting and refreshing. Moreover, these activities tend to be tied intimately to social relationships, helping individuals feel less alone. Consumers are craving opportunities to find comfort and will flock to brands that provide accessible outlets to do so.
Workshop Question - How can your brand use cloud technology to reach more consumers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends