Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Modular building concepts are on the rise
Implications - Architects are creating modular building design concepts that are able to accommodate the needs of the people they're building for, as well as the landscapes that surround them. These concepts have risen out of a need for building cities that are as architecturally functional as they are beautiful, coming on the tails of growing urban populations and the increased need for adaptability as a result.

Homework Question - Where could your brand fit modular design into its product/service or office space? [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
77,648 Total Clicks
May 18 - Dec 18
Recent and Hot
Art & DesignArchitecture
Art exhibitions allow viewers to manipulate the art themselves
Implications - Going farther than interactivity in the art exhibition world, curators and artists are now creating works that allow visitors and viewers to directly manipulate the art they're engaging with, to alter or create pieces. Where general interactivity relates to the senses, the ability to manipulate art and impact its conclusion adds an element of customization for today's easily distracted consumer.

Homework Question - Conceptualize a campaign that would more directly engage consumers via interactivity/manipulation. [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
46,076 Total Clicks
Aug 17 - Nov 18
This Month and Warm
TechArt & Design
Fragrances are marketed through unexpected and unconventional means
Implications - Due to the nature of the product, fragrances have long been a difficult product for marketers to accurately portray in advertising. Closing this gap between product experience and marketing, however, are highly experimental approaches to marketing fragrance, which focus on the senses by using any means necessary. Ranging from high-tech in-person experiences to scented stickers, this approach speaks to the ways in which consumers today appreciate and expect more sensorial experiences in general.

Homework Question - What would a hyper-sensorial approach look like when it comes to the marketing around your offering? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
71,771 Total Clicks
Jul 18 - Nov 18
This Month and Warm
MarketingLifestyleInteractive
Compact projectors emerge for consumers’ leisure convenience
Implications - Miniature projectors are emerging in various markets to provide consumers with a portable option for viewing and sharing content; these devices allow consumers to share TV shows, movies, pictures and much more. The small size of these products showcases how brands are catering more inherently to the consumer need for convenience and functionality - while playing into the nostalgia associated with old-school projectors.

Homework Question - How can your brand leverage nostalgia to present modern products and services? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
33,398 Total Clicks
Feb 18 - Nov 18
This Month and Warm
TechGadgets
The 6 Patterns of Opportunity & Top 18 Megatrends
Fitting rooms in retail spaces offer virtual and augmented functions
Implications - Some brick-and-mortar retail spaces no longer require that customers test out clothes before they purchase, as mirrors, VR and AR tech are allowing for shoppers to see what the items would look like on them without having to actually try them on. Such tools allow for brands to offer enhance the purchase journey via novelty and personalization.

Homework Question - Conceptualize an AR/VR tool that your brand could use in an app, in-store, or in its product/service. [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
108,403 Total Clicks
Nov 15 - Nov 18
This Month and Warm
BusinessRetail
Dry shampoo diversifies in format due to market saturation
Implications - For those with dry hair that benefits from infrequent washing or are conscious of water consumption, dry shampoo serves as a convenient alternative to traditional cleansing methods. Today, the popularity of dry shampoo has resulted in some brands differentiating their offering by altering the texture and format of their offering. This shift suggests a heightened prioritization of novelty and differentiation for convenience-minded consumers

Homework Question - How important a priority is novelty in your industry? Has a prioritization of novelty ever initiated a disruption in your industry? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
91,201 Total Clicks
Aug 15 - Nov 18
This Quarter and Average
FashionHairCosmetics
Brands create innovations related to death for both function and art
Implications - The prioritization of enhancing function within the process of death, as well as after it, is on the rise – whether that's for artistic, empathetic, or security purposes. These innovations come as companies aim to capitalize on the fascination and ethics-related questions that have long surrounded this subject.

Homework Question - How could your brand tackle concerns or innovation in an uncomfortable or controversial subject, within its area of expertise? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
79,231 Total Clicks
Dec 17 - Nov 18
This Quarter and Warm
TechLifestyle
Trend Hunter Services
Brands create custom overnight experiences for their consumers
Implications - In line with the ever-growing experience economy, brands are consistently looking for ways to engage and immerse their consumers in new ways. That’s where hotels come in. Brands are not simply collaborating with those in the hospitality industry, but rather, they’re creating completely branded overnight experiences of their own. More of an all-encompassing experience than pop-up, these branded hotel experiences allow retailers to not only showcase their products and services, but create environments where consumers can interact, relax and engage with the brand, turning a standard product experience into an interactive social gathering.

Homework Question - How could you create a story or social experience around your products and services? How can you make it more of an event than merely point of purchase? [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
64,398 Total Clicks
Oct 17 - Oct 18
This Quarter and Hot
WorldMarketingHip Hotels
Virtual reality offers consumers access to travel experiences around the globe
Implications - Virtual reality is becoming a conduit for accessibility, particularly as it relates travel. The use of virtual reality as a means of exploring the world particularly appeals to consumers with limited mobility, whether for financial or medical reasons. This use of virtual reality highlights how technology is being used to keep consumers connected to the larger world.

Homework Question - What are the changes that virtual reality is having on your industry and/or brand? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
66,708 Total Clicks
Jul 17 - Oct 18
This Quarter and Mild
TechWorldMarketingTravel
Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods.

Homework Question - If your brand were to create a consumer experience representative of itself, what would that look like? [More]

SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
80,349 Total Clicks
Nov 17 - Oct 18
This Quarter and Hot