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Multisensation

Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Savory Bubble
Brands are creating bubble waffles infused with savory recipes for convenience
Trend - Restaurants and CPG brands are creating bubble waffles and mixes made with meal-like ingredients. Bubble waffles are versatile, allowing for nearly any type of filling while maintaining a bite-sized and shareable shape. These are easy to prepare and offer new ways of experiencing well-known flavors.

Insight - Foodie consumers continually desire novelty food experiences; whether it pertains to the recipes, preparation method, or food format, these consumers are willing to experiment to see what works for them. The rise of cross-dish experimentation, spurred on by more adventurous customers, has led to the creation of hybrid dishes such as curry hamburgers. In aiming to address the needs of these consumers, brands are turning to savory bubble waffles for their versatility and convenience in preparation.
Workshop Question - How could your brand draw inspiration from cultural flavors and dishes to create new or unique offerings for its customers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Gaming
Entertainment brands are creating consoles designed for use with wireless AR headsets
Trend - Hardware manufacturers are creating new gaming consoles designed to be used with wireless Augmented Reality (AR) headsets. These unique handheld devices use head-mounted displays rather than traditional screens, but function like traditional game consoles instead of VR headsets.

Insight - The rapid advancement of metaverse-adjacent technologies, such as VR headsets, has made these devices far more sophisticated and cost-effective. This has led to an increased interest in these technologies from tech-enthusiast consumers looking to try new technologies as early as possible. As a result of these factors, brands in adjacent industries, such as gaming, are repurposing these new technologies to diversify product offerings in their spaces.
Workshop Question - How can your brand leverage the advancements in AR and metaverse-adjacent technologies to create innovative experiences or products for your target audience?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Head-Mounted Display
High-definition displays are built into lightweight wearable eyewear
Trend - Tech brands are developing head-mounted wearables with built-in high-definition screens. These devices do not have onboard processors for VR, and serve primarily as large, private, simulated screens. This enables brands to reduce prices and appeal to consumers who require on-the-go displays.

Insight - Many remote workers choose to work in environments different from their home desks, such as coffee shops, for a change of environment and mindset. These workers prioritize remote productivity solutions to optimize workflow on the go, and are drawn to low-cost solutions to these desires. Tech brands are recognizing the need for remote productivity solutions and are creating lower-cost wearables with privacy features to address these consumers.
Workshop Question - How could your brand create products or services that bolster productivity in remote scenarios?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.

Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rollable Phone
Smartphones are being made with rollable OLED screens for productivity
Trend - Smartphone manufacturers are creating luxury phones with displays that expand horizontally by rolling. These displays function similarly to folding phones but do not leave any visible crease or visible bezel. The larger expandable screen is designed to improve both productivity and entertainment.

Insight - While smartphones have had the same design for over a decade, the recent popularity of foldable phones has led to an increase in experimentation. Consumers interested in future-facing technologies are curious about major innovations in consumer electronics, particularly smartphones, given their necessity in modern life, and are willing to pay more for unique products, especially those with added practical value. As a result, brands are improving on long-stagnated designs to offer new features.
Workshop Question - How could your brand leverage newer technologies to improve the productivity of its products or services for modern consumers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Standalone VR
Developers are creating VR headsets that do not rely on external computing
Trend - Brands are launching standalone spatial computing headsets that have processing power built into the device. These devices are small, portable, and do not require the user to be tethered to a computer. This makes the headsets quicker to use while reducing the barrier to entry for new customers.

Insight - For the average adult consumer, two of the main barriers that prevent the adoption of spatial computing and VR headsets are related to cost and complexity, in part due to headsets often requiring several high-priced devices to function, effectively placing VR experiences behind paywalls that outweigh the value proposition. Hardware brands in the VR space are addressing these concerns by creating lower-cost, lower-power VR headsets that function entirely on their own.
Workshop Question - How could your brand ensure its products or services have minimal barriers to entry?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spatial Shopping
Retailers are launching VR shopping applications for spatial computing headsets
Trend - Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.

Insight - Tech-forward consumers have begun adopting spacial computing at accelerated rates while citing limitations of traditional human-machine interface (HMI) devices. In recognizing that consumer-grade spatial computing is in its early stages, brands are racing to ensure their services are available on these modern platforms. Brands that take advantage of the interactive HMI features native to these devices can more effectively market to both long-time users and new consumers entering this space.
Workshop Question - How could your brand modify its services to capitalize on the recent popularity of spatial computing?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Movement
New immersive accessories translate physical movements into actions in VR
Trend - Brands are launching accessories, such as treadmills, shoes, and sensors, designed to enable physical movement in VR worlds. These devices allow users to simply walk in real life to move in digital spaces—aiming to improve immersion and streamline the process of learning VR.

Insight - Despite the continued advancement of VR and AR technologies, using these tools still feels alienating to many consumers. These consumers find the separation of their physical actions with the animations they see in VR jarring, and thus gravitate towards VR products that feel more natural and seamless. VR technology companies are acknowledging this desire and are creating accessories designed to be intuitive, effective, and easy to learn.
Workshop Question - How could your company make its products or services more accessible and intuitive for new users?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Display
Brands are crafting clear screens for workplaces and higher-income consumers
Trend - Televisions and displays with fully-transparent frames are now being manufactured for consumers. These displays improve workplace installations, video calling, and aesthetics for homes, as they can be fully hidden when powered off. These are high-cost products for more luxury consumers.

Insight - For higher-income consumers, aesthetics are a large factor when considering investing in new products. This is similar for future-facing workplaces looking to augment their buildings with the latest technologies. These two markets align on priorities; products must be innovative with clear value-adds without negatively impacting aesthetics. These desires are leading to brands crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Workshop Question - How could your brand create unique products designed to meet the needs of higher-income consumers?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Audio
Audio peripherals are being augmented with AI to improve quality and convenience
Trend - Audio brands are launching devices with artificial intelligence (AI)-powered features. These features include AI audio clarity improvements, integrated smart assistants, background noise reduction, and more. The AI audio devices offer built-in convenience and improved quality.

Insight - Audio technology is integrated into the daily lives of many consumers. Whether it be on the commute to work or relaxing at home, consumers interact with audio devices on a daily basis. For many, features such as hands-free calling for headphones have become necessities, leading to an evergreen desire for more convenience-focused enhancements to audio devices. Brands in this space are looking to generative AI to improve peripherals and address these consumer pressures.
Workshop Question - How can your brand leverage AI to enhance audio device convenience and quality for consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends