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Multisensation

Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Pizza Inspired
CPG and QSR Brands are Developing Snacks and Quick-Eats with Pizza-Inspired Flavors
Trend - QSR and CPG brands are tapping into the popular flavors and ingredients pizza to create unique and exciting snack offerings. These pizza-inspired snacks are designed to capture the essence of everyone's favorite comfort food while providing convenient, on-the-go options.

Insight - Contemporary consumers seek novel and nostalgic flavors, leading to trends such as experiential dining and flavor experimentation, placing pressure on businesses. To meet these desires, QSRs and CPG brands are introducing snacks with unique flavor profiles and formats that appeal to a wide audience. These snacks cater to cravings for fun, familiar tastes and provide a fresh twist on traditional options. Convenient, easy-to-eat snacks fit busy lifestyles, keeping brands competitive.

Workshop Question - How can we incorporate nostalgic and novel flavor profiles into our products to create convenient, exciting offerings for busy, modern consumers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Card
Trading card game companies are adapting their properties for mobile devices
Trend - Popular trading card game companies are releasing dedicated mobile applications designed to provide satisfying card collecting mechanics without the high costs, space requirements, or complexities involved in collecting real trading cards.

Insight - Once getting into the hobby, trading card game players and collectors quickly realize that there are several challenges associated with collecting physical cards. These involve storage concerns, with boxes quickly being required to store the less-rare cards, as well as cost concerns and availability concerns, with rarer cards often either being very expensive or sold out. In order to satiate these consumers' desires to collect rare cards, the TCG companies are releasing accessible mobile apps.
Workshop Question - How can we leverage digital platforms to enhance the accessibility and affordability of our products while maintaining the same engagement and satisfaction as physical experiences?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Indoor Smoker
Grill brands are releasing compact indoor smokers for year-round enjoyment
Trend - Barbecue and grilling brands are releasing indoor smoker grills with air filters for safe use. These grills are designed to offer the benefits of smoker grills, but with year-round accessibility, as they do not require outdoor ventilation. These grills are often compact countertop varieties.

Insight - Consumers with outdoor grills or barbecues often use these devices not only for the flavor of meat they produce, but also for the community-drive, social aspects of barbecues. Amongst these consumers, preferences vary greatly between charcoal grills, electric grills, and more. However, one common complaint amongst all users is the seasonality of grills, with them only being usable during warmer months. Brands are adhering to these desires with safe indoor smoker grills.
Workshop Question - How can we innovate our product line to address consumers' desire for accessibility and convenience?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nitro Expansion
Beverage brands experiment with nitrogen infusion beyond the coffee category
Trend - While nitrogen-infused coffee has become mainstream through major coffee chains and ready-to-drink products, beverage manufacturers are now expanding nitrogen infusion into new categories including tea, juice, and non-alcoholic craft beverages. This technique creates a uniquely smooth, creamy mouthfeel and visual appeal without adding calories or dairy.

Insight - Contemporary consumers are increasingly seeking novel sensory experiences in their everyday products, particularly in the beverage space where innovation has become a key differentiator. This desire for experimentation aligns with growing health consciousness, as consumers look for ways to enhance their beverages without adding sugar or artificial ingredients.
Workshop Question - How could your brand leverage texture innovation to enhance consumer experience?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cartoon Care
Personal care brands are partnering with cartoons to boost product adoption
Trend - Self-care brands are partnering with popular cartoon properties to increase the appeal of their products with younger consumers. The collaboration also functions as advertising for the cartoon brand, leading to a mutually-beneficial partnership.

Insight - Young children are often disinterested by personal care. Certain children do not enjoy bath time, and do not yet understand the importance of brushing their teeth or washing their face. Parents of these children seek ways to make personal care more engaging and fun for their kids in order to build good habits early. One such method these parents seek out is co-branding, searching for products with branding familiar to their kids, leading to personal care brands partnering with cartoons.
Workshop Question - How can we leverage popular cultural elements to make our products more appealing to younger audiences?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Umami Libation
Umami flavors become increasingly dominant in modern cocktail and alcohol formulas
Trend - Alcohol brands are positioning themselves to align with the savory cocktail trend by experimenting with ingredients that deliver strong umami flavors. From MSG to seaweed, the inclusion of these ingredients imparts a unique flavor combination that caters to the palates of adventurous drinkers.

Insight - Consumers are increasingly searching for alternatives to traditional cocktails, usually characterized by high sugar content and familiar, sweet flavors. In response, brands are exploring fermented and saline ingredients, such as mushrooms and broths, to create cocktails with savory flavor profiles. These companies recognize that consumers are increasingly conscious of the health benefits of their purchases and value brands that offer something different from the typical cocktail experience.
Workshop Question - How can your brand subvert the expectations of its target consumers?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Caffeinated Cheese
Cheese is increasingly infused with espresso and coffee to achieve new flavors
Trend - Brands are experimenting with coffee rubs and blends to enhance the flavor profiles of their cheese products. Often used for charcuterie boards or sweet-savory foods, the fusion of these ingredients imparts earthy and chocolatey undertones to contrast the savory and creamy flavors of the cheese.

Insight - Consumers who value novelty often seek unconventional products with unique flavor combinations, especially when hosting gatherings. Cheesemakers are now experimenting with innovative infusions to cater to this demand, creating flavors that stand out from traditional dairy offerings and their use cases. These experimental products appeal to adventurous consumers who prioritize distinctive culinary experiences, allowing businesses to attract an audience seeking unexpected food innovations.
Workshop Question - How can your brand experiment with unconventional components to surprise its target consumer?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
PDF-to-Brainrot
Study tools merge education with TikTok-style entertainment
Trend - Study tools are adopting social media aesthetics by combining educational content with "oddly satisfying" background videos and ASMR elements. These tools convert traditional study materials into more engaging formats that align with Gen Z's content consumption preferences.

Insight - Today's students have grown up in an environment of constant digital stimulation, leading to evolving expectations around how they consume and process information. The rise of "brainrot" content - videos that are simple yet oddly engaging - points to a broader shift in how younger generations maintain focus and absorb information. Rather than viewing multitasking as a distraction, many now see it as a tool for enhanced engagement. This behavioral adaptation reflects a larger tension between traditional educational methods and the reality of modern attention spans shaped by social media algorithms.
Workshop Question - How could your brand integrate passive entertainment elements to make complex information more digestible?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Botox Serum
Skincare brands launch serums designed to mimic Botox effects without injection
Trend - As consumers seek more accessible anti-aging solutions, skincare brands are launching serums that promise Botox-like results without injections. These products typically contain peptides like Argireline that aim to minimize muscle movements associated with wrinkle formation.

Insight - Contemporary consumers are increasingly seeking alternatives to expensive or invasive beauty treatments, driven by both financial considerations and a desire for more control over their beauty routines. While many are interested in the results associated with procedures like Botox, barriers such as cost and medical anxiety have created demand for accessible alternatives. This shift reflects a broader movement toward democratizing professional beauty treatments, with consumers expecting clinical results through familiar, less intimidating formats they can use at home.
Workshop Question - How could your brand make professional beauty treatments more accessible to everyday consumers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Storefront
Brands are gamifying brick and mortar stores for the retailtainment trend
Trend - Brick-and-mortar storefronts are adding elements of gamification and entertainment to improve the in-store shopping experience. These 'retailtainment' initiatives add immersive experiences and interactive elements to increase consumer engagement and pull the focus away from simply spending money.

Insight - It is undeniable that the convenience and accessibility of online shopping leads to more consumers opting to simply shop online each year. While some who prefer in-store shopping value being able to physically touch, or try, an item before purchasing it, others are attracted to the social aspect of in-store retail. These features alone do not add enough value to pull online shoppers back to physical stores. This is leading to 'retailtainment,' brands debuting immersive in-store experiences.
Workshop Question - How can we integrate gamification and entertainment into our physical spaces to create a more engaging and immersive experience for our customers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends