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Multisensation

Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
Hygiene Support
Brands adapt hygiene projects with educational and motivational support
Implications - Seeking to encourage rituals around proper hygiene, brands are offering additional features, support and guidance alongside traditional hygiene products for easy consumer integration. From AI-enhanced dental devices that provide feedback on usage to those with virtual enhancements that help gamify the process, these examples not only speak to how general hygiene practices are evolving, but also the importance of guidance, simplification and encouragement that consumers are looking for.
Workshop Question — How might you enhance your current product offerings with tools, technology or assistance that simplifies the process?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Edutainment
Educational resources for kids adapt into more entertainment-focused options
Implications - Seeking to connect with kids through more engaging content, educational resources are evolving with the use of modern media outlets and platforms to better balance education with entertainment. Creating YouTube videos, TV shows and even pop-up experiences that blend elements of learning with storytelling, creativity and technology, brands are not only looking for ways to make learning more fun, but they're changing the way education is consumed, allowing for less formal, more interactive alternatives.
Workshop Question — How might you better connect with younger consumers through more content-specific strategies?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Theatrical Retail
Retailers take cues from the entertainment space
Implications - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theater space to inspire their brick-and-mortar strategies. Taking stores to the next level of interactivity with products, services, and bands themselves gives the company a greater opportunity to make a lasting impression, and allow the consumer to be part of the offerings before even purchasing them.
Workshop Question — How can you create a more theatrical purchasing experience for your consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Discreetly Augmented
Augmented reality is inconspicuously integrated into eyewear
Implications - With many consumers associating virtual reality technology with bulky headsets, augmented reality is instead being incorporated into glasses in understated ways. This shift enables consumers to continuously and unobtrusively interact with AR technologies throughout the day. These products highlight the consumer interest in such technology being more seamlessly integrated into their lifestyle.
Workshop Question — Consider how your brand could be more seamlessly integrated into the daily life of your customers.
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beyond-Insta Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups
Implications - Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase. Brands who curate their retail experience to provide knowledge and storytelling in a simple, efficient way have a better chance of gaining the support of today’s consumer.
Workshop Question — How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Artistic QR
Artists employ QR codes to enhance engagement with their exhibitions
Implications - The use of QR codes by artists in their exhibitions and individual pieces allow for more interactive forms of engagement for those viewing the art in question. These pieces perfectly merge traditional forms of artistic consumption with the digital platforms that modern consumers are accustomed to engaging with on a regular basis.
Workshop Question — How could your brand more creatively employ QR codes?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Adventure
Brands adopt interactive gaming experiences to entice consumers
Implications - Seeking to add more engaging moments to the retail experience, brands are adopting interactive gaming elements as means to prompt excitement. Creating intrigue even prior to being on-site, these branded games and online adventures go beyond simply offering loyalty points or promotions, rather, they help create playful moments, interactions and instill brand presence among consumers who might not necessarily be as engaged. These examples not only speak to the rise of branded engagements, but the importance to convey brand voice and presence at various points in the consumer purchasing journey.
Workshop Question — If you were to create a mobile game with your brand as the focus, what would that look like?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Greenhouse Hospitality
Social urban spaces are transformed to bring elements of nature indoors
Implications - Responding to a lack of greenery within urban areas, architects are infusing communal hospitality spaces with outdoorsy design elements. Consumers' growing desire for green spaces within busy cities makes these greenhouse-themed activations a meeting point for those seeking to be closer to nature.
Workshop Question — How can you look to nature to make communal spaces within your organization more welcoming?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Therapeutic Eyewear
Light therapy in eyewear helps alleviate stress by boosting moods
Implications - In order to alleviate stress and increase energy levels, light therapy technology is being integrated into eyewear to reinvigorate consumers, allowing them to keep up with their busy lives. Instead of drinking coffee or energy-boosting drinks, consumers who suffer from anxiety, sleep deprivation or exhaustion are often looking for healthy ways to enhance their mood and energy. By relying on light instead of drugs like caffeine, which can often trigger stress, consumers are able to increase their energy levels organically through the use of light therapy in wearable technology.
Workshop Question — How can your product or service look to reduce stress in your consumer's life?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hovering Security
Drone technology in modern security systems simplifies home monitoring
Implications - Looking to protect their property and families, consumers are enhancing their home security systems with autonomous drones. Taking the onus away from homeowners, these unmanned aerial vehicles are patrolling the property and homes of consumers to ensure their land is safe from intruders, simplifying their security processes. Drone technology is being integrated into modern security systems to make monitoring the home easier and to appease growing safety concerns.
Workshop Question — How can you look to integrate drone technology to improve your customer's experience with your product or service?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends