Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
74,613 Total Clicks
Mar 17 - Jun 18
This Week and Warm
TechMarketingBranding
Gesture control integration provides a new tech-based interaction
Implications - Motion control technology is being incorporated into home entertainment products, either on its own or in conjunction with popular voice-integration technologies. The amalgamation of motion control and voice-integration shows the progression of technology within the home, and highlights how the widespread adaption of technology in the home allows for more convenient daily routines for consumers. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,242 Total Clicks
Mar 18 - Jun 18
This Month and Untested
Tech
Iconic food smells are transferred into candle form to strengthen familiarity
Implications - Food-scented candles help brands connect with consumers within the home by transporting them to the last time they enjoyed that brand's food item. The integration of branded scents into the home enables companies to authentically build familiarity as a means of strengthening customer loyalty, with the added benefit of catering to consumers' preference for novelty for the items being outside of the brands' traditional spaces. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,291 Total Clicks
Dec 16 - May 18
This Month and Mild
MarketingLifestyleBranding
Vending machines evolve to sell bigger ticket items
Implications - No longer sticking to convenient, on-the-go items, brands are taking the vending machine experience to another level by offering more luxurious, big-ticket items. From car dispensing machines to those that offer pieces of art, these examples speak to the growing desire for not only convenient product experiences but also more streamlined ways to access items of greater value. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
64,560 Total Clicks
May 17 - May 18
This Month and Warm
MarketingInteractiveBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Alcohol brands expand into the realm of lifestyle aspiration with intimate dining
Implications - Narrative dining events are being design to help consumers imagine the brand's offering as having a place in their own lives through hands-on product education in an imaginative setting. In addition to highlighting the new role of brand's as cultural gatekeepers and educators, this progression speaks to the consumer interest in "insider" experiences that invite them to feel part of the lifestyle branding of a product. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
130,925 Total Clicks
Dec 16 - May 18
This Quarter and Warm
The vibrational qualities of speakers become functional on their own
Implications - Tech brands are channeling the vibrational power of speakers by offering products that use such vibrations to elevate the audio experience, or to work as producers in themselves. These products cater to individuals seeking cost-effective, multisensory or multipurpose experiences from their purchase decisions. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
58,791 Total Clicks
Jun 17 - May 18
This Quarter and Warm
TechArt & Design
Whisky brands look to gain favor with millennials with memorable campaigns
Implications - By incorporating technological innovations and serving as gatekeepers to one-of-a-kind experiences, whisky brands are looking to resonate with young consumers by making a lasting impression that buoys the product to cult status. This shift speaks to the ability of brands to connect with new groups of consumers by providing access to experiences in order to power the perception of a product with social currency. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
80,659 Total Clicks
Mar 17 - May 18
This Quarter and Warm
Trend Hunter Services
Molecular gastronomy becomes accessible to the average consumer
Implications - Once almost entirely limited to a high-end, exclusive market, molecular gastronomy is now more accessible to the average consumer. Whether combined with comforting foods or used in the home, the application of chemical food transformations in a more approachable format caters to the experiential foodie, while also broadening the consumer base that is able to appreciate such food practices. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
39,084 Total Clicks
Aug 15 - May 18
This Quarter and Untested
BusinessLifestyleFood
Large brands create "labs" that strengthen customer experiences
Implications - The concept of a branded lab or hub is becoming increasingly common as businesses seek to facilitate authentic interactions between themselves and their customers. These spaces have the added benefit of seeing how consumers respond to the products/services they feature, allowing for organic concept-testing that simultaneously offers consumers the experience-based brand interactions they prefer. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,378 Total Clicks
Oct 17 - May 18
This Quarter and Warm
TechMarketingBusiness
Brands make a splash by adopting fragrance experiences into advertising efforts
Implications - As the bar for experiential brand interactions is heightened by the shift toward immersive campaigns, brands are including unexpected elements into their advertising efforts, like scent experiences. Being adopted both as a part of in-person experiences and beyond, the integration of fragrance helps bring a branded experience to life, and becomes more memorable to the consumer. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
38,409 Total Clicks
Jan 18 - Apr 18
This Quarter and Warm
MarketingPrintInteractive