Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
53,616 Total Clicks
Nov 17 - Oct 18
This Week and Hot
Familiar food and beverage is enriched with the addition of cinnamon
Implications - Consumers interested in enhancing familiar snacks with subtle sweet-spicy notes are embracing food and beverage products infused with cinnamon. This evolution speaks to the desire for new, enhanced versions of their favorite snack products that mimic their cooking habits at home, such as with seasoning. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
21,937 Total Clicks
Oct 17 - Oct 18
This Week and Mild
LifestyleFood
Bourbon-infused grooming products are created to appease connoisseurs
Implications - As an increasingly wide range of ingredients are being highlighted in beauty and grooming products, both men and women are opting to incorporate bourbon into their skincare routine for its anti-inflammatory and astringent benefits. This evolution speaks to the interest of consumers in seeing external interests referenced in daily products in order to elevating the everyday. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,261 Total Clicks
May 17 - Oct 18
This Month and Warm
FashionCosmetics
The ritual of unboxing evolves with the use of tech and online media
Implications - A common online ritual, fans of various products and services have been filming their unboxing experiences for a while now. With the proliferation of new technology and online engagement, we’re seeing a shift in this realm with more immersive, high-tech unboxing experiences. From the use of AR technology to voice-activated features, consumers and brands are getting in on the action to create more interactive, multisensory versions of traditional unboxing activities. This speaks to the familiarity around socializing products but in a way that is much more interactive in nature. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
48,811 Total Clicks
Nov 17 - Oct 18
This Month and Average
TechMarketingSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
References to fantasy movies make their way into unexpected, mainstream markets
Implications - No longer just niche elements of pop culture fandom, cult movies and character references are making their way into mainstream categories like household goods and furnishings for consumer appeal. More than merely movie memorabilia, brands in categories like home décor are integrating design references from popular fantasy franchises as a means to not only connect with younger demographics, but also reinvent themselves in a way not typically associated with more high-end goods. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
50,509 Total Clicks
Sep 17 - Sep 18
This Quarter and Warm
Dining furniture prioritizes aesthetics over functional features
Implications - In an act of self-expression, first-time homeowners opt for less functional dining room pieces and instead choose more creative and artistic furniture. Since many young consumers prefer to dine out anyways, brands are helping them harness their personal brands by designing offbeat tables and houseware pieces. This shift in furniture design showcases a new opportunity for brands to build long-term relationships with the Millennial demographic. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
71,596 Total Clicks
Aug 17 - Sep 18
This Quarter and Warm
Art & DesignFurniture
Restaurants tap interactive, sensory elements to creative immersive settings
Implications - Keeping in line with the experience economy, those in the restaurant industry are evolving their dining experiences to incorporate more immersive, multisensory elements. Not only looking to surprise and delight their consumers, restaurateurs are tapping into themed décor, eccentric settings, and mood lighting as a way to mimic places not typically associated with food. From forest-themed experiences to dinners held in libraries, these examples speak to the need to engage consumers in a way that makes them feel immersed, engaged and completely detached from their day-to-day environments. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
87,914 Total Clicks
Feb 17 - Aug 18
This Quarter and Warm
MarketingLifestyleFood
Trend Hunter Services
Museums, exhibitions, and artwork take on "touch" as a primary feature
Implications - The rare nature of quality art has long-resulted in overtly exclusive and sterile forms of display, however many are seeking to overturn the relatively uncompromising nature of the industry by incorporating tactile experiences into their displays and pieces. The use of touch in art caters to the experiential interactivity that consumers not only prefer, but now expect from brands. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
51,628 Total Clicks
Feb 16 - Aug 18
This Quarter and Mild
Art & Design
Alcohol brands appeal to adventurous travelers with unique accommodations and tours
Implications - Alcohol brands appeal to avid travelers by providing them with ways to experience beers, wines, and spirits through engaging, educational and physical activities. Veering from traditional brewery or distillery tours, offbeat activities like cannabis-winery tours and gin foraging vacations resonate with an experience-driven audience. This new form of tourism helps connect the brand to the consumer on a more intimate and educational level. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,833 Total Clicks
Mar 17 - Aug 18
This Quarter and Average
WorldLifestyleDrinking
Older Gen Z's conflicting needs are consolidated through retail tech
Implications - The older half of Generation Z -- dubbed 'Z-Tribe' through Trend Hunter's research -- has conflicting appreciations for both in-store shopping, and streamlined digital experiences. Omnichannel consolidates these needs. Some retail brands are taking this a step further by explicitly targeting this youth generation through store design, experience, and integration of their social media habits. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
144,753 Total Clicks
Jul 16 - Aug 18
This Quarter and V. Hot
BusinessRetail