Multisensation
Passive consumption that satisfies one of the senses at a time doesn't satisfy the modern consumer's short attention span; interactivity is a must.
Related Megatrends:
Co-creation
Brands, products, services and customers are increasingly co-creating an interdependent world.
Hybridization
Lines are blurring as business models, products and services merge to create unique concepts and experiences
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Documentaries are being viewed in, and designed for, new distinct formats
Implications - Filmmakers and businesses are opting to design documentaries around formats that include augmented and virtual reality, and gamified elements. The integration of documentaries into connected, immersive platforms serves consumers seeking more thrill from their interactions with once-traditional mediums. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,804 Total Clicks
Sep 17 - Feb 18
This Week and Average
TechArt & Design
Dessert presentation is elevated with participatory flavor injections
Implications - As consumers seek out one-of-a-kind experiences from the restaurants they patronize, establishments are raising the bar by creating over-the-top dessert dishes that prioritize presentation and active participation such as dramatic flavor injections. This progression speaks to the ever-evolving nature of dessert menus in particular and their relationship to the pursuit of experiential and inherently socially sharable moments in all aspects of everyday life. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,259 Total Clicks
Mar 16 - Jan 18
This Month and Warm
MarketingLifestyleFoodInteractive
The classic floral tea blend is elevated to flavor status
Implications - Consumers yearning for bold, floral flavors are turning to Earl Grey-infused cocktails and desserts that are elevating the iconic bergamot-tinged tea to become a flavor in its own right, expanding its influence outside of the world of tea. This shift highlights the experimental nature of individuals driven by exciting and unexpected flavor experiences and speaks to the ever-expanding demand to see time-tested tastes adapted into new contexts. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,909 Total Clicks
Jun 16 - Jan 18
This Month and Average
LifestyleFoodHealthDrinking
The increasingly immersive nature of technology permeates the workforce
Implications - The worlds of social media, gaming, entertainment and beyond have become immersive, and the workforce is the next frontier in this regard. Tools to create multisensory meetings, calls, and presentations add more interest to an otherwise straightforward element of the business world. This shift also adds to an increasingly humanized global work culture to accommodate youth generations entering the workforce. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
27,908 Total Clicks
Mar 16 - Dec 17
This Quarter and Warm
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Audio-only entertainment extends its reach by adding multisensory elements
Implications - Podcasts have grown in popularity recently, however their reach is still limited due to consumers' preference for multimedia entertainment. Immersive podcasts show progress in this regard. These visual, social, or even physical enhancements to the podcast-listening experience show an increased appetite for entertainment that focuses on storytelling. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
13,653 Total Clicks
Oct 16 - Dec 17
This Quarter and Mild
Pop CultureMediaInternet
Virtual technologies are enhancing interactivity in the footwear industry
Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
158,632 Total Clicks
Aug 16 - Nov 17
This Year and Warm
TechArt & DesignFashionShoes
Video ads create dramatic narratives to engage consumers
Implications - Utilizing the drama, intrigue and plot techniques often associated with feature films and binge-worthy TV shows, commercials are ramping up production value to capture the hearts and minds of consumers. By engaging consumer's emotions and piquing their curiosity, advertisers are generating excitement around featured brands through association, keeping intrigued consumers coming back for more. Episodic style marketing also serves to present products and brands more organically to the consumer, mimicking the method of casual product placement. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
26,540 Total Clicks
Oct 17 - Nov 17
This Year and Mild
MarketingCommercials
Trend Hunter Services
Holiday installations are employing playful, interactive features
Implications - The common nature of Christmas displays has led to brands and artists using interactive features in the installations or campaigns that they feature. Whether through the integration of tech or through playful events, brands are looking to create more authentic relationships with their consumers. This shift also serves the purpose of streamlining consumers' approach to holiday shopping, by giving them more incentive to shop in the areas the interactive displays are directed. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
78,620 Total Clicks
Nov 16 - Nov 17
This Year and Warm
TechArt & DesignMarketingBusiness
Greenhouses are interacting with urban environments in new and dynamic ways
Implications - New greenhouses in urban spaces are increasingly designed with interactive, digital, and urban life-enhancing functions. These installations, whether performative, functional or both, offer escapist spaces in environments that have become disconnected from the benefits of nature. As consumers increasingly understand the physical and mental benefits of environmental engagement, these interactive urban oases serve to cater to this shift. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
171,921 Total Clicks
Jul 16 - Nov 17
This Year and Warm
TechArt & DesignEcoEco Architecture
Hispanic food becomes the next platform for aesthetic-obsessed foodies
Implications - In the social media age, the look of food is as important as the flavor. Those within the industry have become increasingly creative in this regard as foodie culture continues to grow. Hispanic food serves as the newest platform for aesthetic experimentation. This appeals to both the foodie desire for exoticism, and shareability. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,698 Total Clicks
Jun 17 - Oct 17
This Year and Warm
LifestyleFood