In China, KFC is promoting its new Fing Fing Cajun Chips with an optical illusion billboard that has people literally shaking their heads. With "fing fing" meaning "shake" in Cantonese, the Fing Fing Cajun Chips refer to a sachet of spicy cajun seasoning that accompanies the fries.
KFC's newest out-of-home ad features billboards across Hong Kong that reveal a secret ingredient that mirrors the experience of shaking fries. Although augmented reality and other technologies were considered for this campaign, the simplicity of an optical illusion was chosen to convey the experience of this new menu item in an effective and intriguing way, inspiring curiosity and getting people in public to wonder if they're not seeing something they should be.
What's Driving This Trend
- Optical Illusion Marketing
- The use of optical illusions in marketing campaigns to effectively convey a brand's message and engage consumers.
- Interactive Out-of-home Advertising
- The implementation of interactive elements in out-of-home advertising to captivate and intrigue audiences.
- Sensory Branding
- The use of sensory experiences, such as visual illusions, to create a memorable and immersive brand identity.
Who This Affects Most
- Fast Food
- The fast food industry can leverage optical illusion marketing to create unique and engaging advertising campaigns.
- Advertising
- The advertising industry can explore interactive out-of-home advertising as a way to capture attention and enhance brand experiences.
- Food and Beverage
- The food and beverage industry can adopt sensory branding approaches to differentiate products and create memorable consumer experiences.
