Slumber, a Denver-based sleep wellness brand known for its Deep Zzzs and Pure Sleep product lines, has expanded its portfolio with the introduction of a Magnesium Glycinate supplement, an Extra Strength version of its flagship Deep Zzzs gummy, and a new THC-free Deep Zzzs formula. All of these new additions are developed in response to feedback from over 1,200 customer surveys.
Slumber's Magnesium Glycinate supplement delivers 350 milligrams of the key ingredient, along with a 50-milligram sucrosomial layer intended to enhance absorption while minimizing aftertaste and digestive discomfort. The Extra Strength Deep Zzzs increases the active compounds to 40 milligrams of CBD, 15 milligrams of CBN, and five milligrams of THC per serving, building upon a previous 500-person study where the original formulation improved sleep by an average of 72 minutes per night. For those who prefer or require THC-free options, the company also launched a version combining 40 milligrams of broad-spectrum CBD, 25 milligrams of CBN, and 250 milligrams of Maizinol, a clinically studied ingredient, alongside Slumber's proprietary TerpaCalm calming terpene blend.
Image Credit: Slumber
Why This Trend Is Growing
- Feedback-led Formulations
- Customer survey data is shaping supplement development, creating room for brands to personalize wellness products around verified consumer needs and unmet usage preferences.
- Thc-free Sleep Solutions
- Non-intoxicating cannabinoid blends are expanding access to sleep wellness, especially for consumers navigating workplace testing, legal restrictions, or personal sensitivity concerns.
- Enhanced Absorption Supplements
- Advanced delivery systems such as sucrosomial layering are differentiating mineral products by addressing common barriers like digestive discomfort, poor absorption, and unpleasant taste.
Industries Being Reshaped
- Sleep Wellness
- Evidence-backed sleep aids with targeted ingredient combinations are redefining nightly routines and opening opportunities for functional products positioned between supplements and therapeutic care.
- Cannabinoid Products
- CBD and CBN formulations are moving into more specialized wellness formats, with differentiated potency and THC-free options broadening mainstream consumer appeal.
- Nutraceuticals
- Clinically studied ingredients and consumer-informed product extensions are accelerating premium supplement innovation across stress, recovery, and sleep-support categories.
