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Branding Trends

First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.
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Tropical Gummy Flavors
Tropical Gummy Flavors
Haribo Tropifrutti Promises a Tropical Escape with Every Bite
The brand-new Haribo Tropifrutti gummies offer a delightful fusion of fruity flavors that evoke memories of sunshine and carefree enjoyment. Each indulgent piece features a soft center bursting with... MORE
Football Slot Game Partnerships
Football Slot Game Partnerships
Aristocrat Gaming Joins Forces with the Dallas Cowboys
Aristocrat Gaming has entered into a multi-year partnership with the Dallas Cowboys, making the company an official partner of the football team. This partnership will feature prominent Aristocrat... MORE
Designer Perfume Packaging Innovations
Designer Perfume Packaging Innovations
Miss Dior Perfume is Available in Stick Form
Christian Dior has introduced a new solid stick form for its Miss Dior perfume, expanding its luxury perfume line. The Miss Dior Blooming Bouquet and Miss Dior Eau de Parfum are now available in a... MORE
Dessert-Inspired Sandwich Cookies
Dessert-Inspired Sandwich Cookies
Fox's Favourites Crunch Creams Come in Two New Flavors
Fox’s Favourites Crunch Creams are making their way to retailers in the UK in two new flavors to provide consumers with a decidedly simple way to enjoy a familiar dessert flavor. The product... MORE
Bold Sauce Expansions
Bold Sauce Expansions
Pace's New Signature Sauces Have Been Released
Pace has recently launched its new signature sauces, which include three bold flavors: Pace Classic Taco Sauce, Pace Hot Honey Chipotle Sauce, and Pace Cilantro Jalapeno Lime Sauce. These versatile... MORE
Luxe Vehicle-Branded PC Cases
Luxe Vehicle-Branded PC Cases
Lian Li Announced a Special Edition Lamborghini Case
The O11D EVO RGB Automobili Lamborghini Edition is a limited edition PC case created through a collaboration between LIAN LI and Automobili Lamborghini. This product is designed to embody the spirit... MORE
Cinematic Superhero Frozen Pizzas
Cinematic Superhero Frozen Pizzas
DiGiorno and Marvel Studios Teamed Up for Themed Pizzas
DiGiorno and Marvel Studios have announced a partnership in celebration of the upcoming Deadpool & Wolverine movie to provide avid fans with the perfect way to satisfy their hunger this summer.... MORE
play_circle_filledDonut Inspired Ad Campaigns
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Dunkin’ Donuts released a summer ad campaign called Dunkin’Terns, featuring actor and comedian, Will Arnett, and Content Creator, Corporate Natalie. The campaign aims to promote Dunkin&#... MORE
Athlete-Backed Fashion Campaigns
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Dwyane Wade posed for the latest Versace underwear campaign. The photos were taken by Tim El Kaïmin, highlighting Dwyane Wade’s athletic physique. Versace, the Italian fashion house has... MORE
Pizza Brand-Initiated Fundraising Campaigns
Pizza Brand-Initiated Fundraising Campaigns
&pizza Partners with SMYAL for Pride Month
&pizza;, a distinctive pizza concept rooted in mission-driven values and community engagement, is marking Pride Month with a meaningful initiative in collaboration with SMYAL — also known as... MORE
Collaborative Brew
CPG brands are partnering with breweries on limited-edition products
Trend - Craft breweries and snack brands are launching co-branded products for mutual benefit. By aligning with brands in adjacent industries, particularly those with overlap in consumer bases, awareness for each brand increases, leading to heightened sales and brand recognition.

Insight - Brand recognition is an evergreen motivator when it comes to consumer purchasing decisions. Some consumers prioritize consistency and are unlikely to take risks with their purchases. These individuals gravitate toward products with recognizable names, as well-known names are associated with consistency and quality. In recognition of this desire, craft brands are working together to boost name recognition and better address risk-averse consumers.
Workshop Question - How can your brand partner with a complementary brand or industry to boost name recognition and attract risk-averse consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cheeky Father's Day Promotions
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Panera — a restaurant chain known for its unique and humorous marketing initiatives — marked this year’s Father’s Day in a unique way by accepting dad jokes as a form of payment.... MORE
Flavorful Compact All-in-One Vaporizers
Flavorful Compact All-in-One Vaporizers
Tempo Expands into the Vaporizer Market with Punch
Tempo, a California-based cannabis company renowned for its terpene-based savory edibles, recently launched an all-in-one vaporizer line. The offerings are powered by Punch Extracts. The new Tempo... MORE
Reduced Plastic Snack Packaging
Reduced Plastic Snack Packaging
ALDI Specially Selected Hand Cooked Chips Come in New Packets
ALDI Specially Selected Hand Cooked chips are showing off new packet packaging that incorporates recycled materials to help the brand reduce its use of virgin plastic in its private label products.... MORE
Modern Functional Kvass Lines
Modern Functional Kvass Lines
Biotic Ferments Offers a Comprehensive & Flavorful Kvass Range
Biotic Ferments offers a refreshing take on fermented beverages with its flavorful Kvass range. At its core, the brand focuses on producing products that will support holistic gut health through a... MORE
Scotch Bonnet-Infused Ginger Beers
Scotch Bonnet-Infused Ginger Beers
Uncle Waithley's Ginger Beer is a Caribbean-Inspired Beverage
Uncle Waithley’s “ginger beer with a scotch bonnet bite” offers a distinctive Caribbean-inspired beverage rooted in traditional mixology. This ginger beer combines bold flavors of... MORE
Organic Farm-Made Aromatherapy Lines
Organic Farm-Made Aromatherapy Lines
OrcaSong Farm Offers a Selection of Aromatherapy Products
OrcaSong Farm emphasizes organic farming and pure botanical ingredients in its selection of aromatherapy products. Situated on Orcas Island, the certified organic farm specializes in steam-distilled... MORE
Intriguing Seaweed-Infused Chocolate
Intriguing Seaweed-Infused Chocolate
Antidote Chocolate Boasts the Mermaid: Seaweed + Black Sesame
Antidote Chocolate presents its MERMAID: SEAWEED + BLACK SESAME MILK CHOCOLATE 56%. This offering presents an intriguing blend of ingredients that will certainly appeal to those seeking a unique and... MORE
Flavorful Pet Jerky Bundles
Flavorful Pet Jerky Bundles
Winnie Lou's Crisps & Jerky Bundle Features Clean Recipes
Winnie Lou’s Crisps & Jerky Bundle for dogs brings together the brand’s newest jerky treats into a single convenient package. The bundle includes Turkey Jerky, Wild Boar Jerky, Sweet... MORE
Coach-Supporting Wellness Platforms
Coach-Supporting Wellness Platforms
ABC Trainerize and Wrkout Launch TZ Storefront
ABC Trainerize’s new partnership with WRKOUT has resulted in the launch of TZ Storefront. This platform aims to help fitness professionals support their clients’ wellness goals while... MORE
AI-Created Luggage Campaigns
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
More and more luxury brands are embracing AI campaigns as a means to create dreamy and otherworldly imagery to spotlight their new collections while capturing consumer attention. LANCEL’s new... MORE
Sporty Smartphone Partnerhips
Sporty Smartphone Partnerhips
Vivo Unveiled Its V30 Series Smartphones at UEFA EURO 2024™
At the opening of UEFA EURO 2024™, vivo unveiled its V30 series smartphones and emphasized the tech’s advanced imaging capabilities which are designed to capture the excitement and key... MORE
Soccer-Inspired Mural Campaigns
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
Hisense once again calls attention to its partnership with UEFA EURO 2024™ with the debut of its Beyond Glory Mural Campaign. The campaign includes murals featuring renowned goalkeepers Iker... MORE
Top 100 Branding Trends in June
Top 100 Branding Trends in June
From Game-Themed Graphics Cards to Herb-Infused Honey Bundles
The June 2024 branding round-up features some exciting announcements, modern aesthetics, and interactive initiatives. Samsonite calls attention to itself in this list as the brand became the... MORE
Artistic Rum Series
Artistic Rum Series
The Kraken Rum Debuts the Artists of the Abyss Series with Oliver Barrett
The Kraken Rum is diving deep into creativity with its new ‘Artists of the Abyss’ collaboration series. The venture kicks of in partnership with award-winning illustrator and art... MORE
Fairytale-Inspired Beauty Collections
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Flower Knows’ Midsummer Fairytales Collection promises a journey into whimsy and charm thanks to its formulations and packaging aesthetic. This exclusive lineup encompasses a diverse range of... MORE