Brands use empowerment as a way to brand and market fitness initiatives
Implications - Fitness as an industry has, for much of its existence, been primarily targeted toward men and in ways that are understood to be stereotypically masculine. Today, however, a shift is occurring in the wellness space where companies and products in this space are being targeted and marketed to women in a way that''s consistent with what today's female consumers expect. Interestingly, these products and services are, in some cases, even being positioned as a catalyst to empowerment for women, reflecting the changing needs of consumers in search of wellness.
Homework Question - Do consumers feel empowered by the product or service you provide? [More]
Homework Question - Do consumers feel empowered by the product or service you provide? [More]
