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Branding

First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.
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Revamped Meat Snack Branding
Revamped Meat Snack Branding
Peperami is Rolling Out New Branding Across its Entire Portfolio
Meat snack brand Peperami is rolling out new branding in a bid to help expand its desirability amongst younger consumers and those seeking out a premium protein-rich snack alike. The branding will... MORE
Spiced Cocktail Salts
Spiced Cocktail Salts
The Tanteo Tequila Margarita Salts Come in Four Flavor Options
The Tanteo Tequila Margarita Salts are a new offering from the tequila distillery that will provide avid fans of the cocktail that will enable them to mix up the flavor experience of their freshly... MORE
Pouch-Style QSR Sauce Packets
Pouch-Style QSR Sauce Packets
This Ketchup Sachet Packaging Design Offers Easy Access
This ketchup sachet packaging design has been designed by Ameya Mistry as a new take on classic condiment packaging that would work to transform the user experience. The packaging makes use of a... MORE
Prepackaged Hybrid Donut Snacks
Prepackaged Hybrid Donut Snacks
McVitie’s Jaffa Jonuts are Focused on Shaking Up the Market
The McVitie’s Jaffa Jonuts are a hybrid snack offering from Pladis in the UK that are focused on shaking up the biscuit market and provide consumers with a flavorful new treat to enjoy. The snack... MORE
Cocktail-Inspired Ice Creams
Cocktail-Inspired Ice Creams
The Oddfellows 'Boozy Capsule' Includes Six Varieties
The Oddfellows ‘Boozy Capsule’ is a new collection of ice creams for consumers looking for an unexpected way to enjoy the flavor of their favorite cocktails. The ice creams come in six... MORE
Free-From Oat Chocolate Cookies
Free-From Oat Chocolate Cookies
Mrs Crimble’s Soft Oaty Bakes with Chocolate are Gluten-Free
The Mrs Crimble’s Soft Oaty Bakes with Chocolate have been added to the Ecotone UK-owned brand’s roster of vegan-friendly snacks for shoppers to pick up. The product is made with a blend of... MORE
Versatile Dairy Free Dips
Versatile Dairy Free Dips
These Squeaky Bean Vegan Dips Include Three New Varieties
These new Squeaky Bean vegan dips are being launched by the Winterbotham Darby owned brand in Co-op stores in the UK to provide consumers with an easy way to enhance some of their favorite recipes.... MORE
Free Beverage Companies
Free Beverage Companies
FreeWater is Paid for by the Ads Printed on Its Aluminum Bottles & Cartons
FreeWater makes eco-friendly, BPA-free products that double as a new kind of advertising medium, since advertisers have the option to distribute the water for free or sell the beverage for profit.... MORE
QSR Alcohol
Fast-food restaurants enter collaborations with breweries to tap novelty
Trend - Quick serve restaurants are partnering up with alcohol brands to entice adult consumers. Available both in restaurants and for takeout, these co-branded drinks are mostly offered as limited-time releases.
Workshop Question - How can your brand engage consumer curiosity through collaboration?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cleaning Product Sneaker Collabs
Cleaning Product Sneaker Collabs
Pine-Sol Created a Collectible Sneaker Called Pine-Sole
Pine-Sol recently dropped its first-ever footwear collection and it introduces a limited-edition collectible sneaker by the name of Pine-Sole. The collaborative sneaker created with fashion designer... MORE
Two-in-One Flavor Candy Drops
Two-in-One Flavor Candy Drops
The Cavendish & Harvey Double Fruit Drops Come in Three Varieties
The Cavendish & Harvey Double Fruit Drops are one of the latest offerings from the Germany-based candy brand that will provide consumers with a dual-flavor experience to enjoy. The candies boast... MORE
Easy-to-Prepare Iced Coffees
Easy-to-Prepare Iced Coffees
The Nescafé Gold Iced Coffee Range is Arriving in Time for Summer
The Nescafé Gold Iced coffee range is being launched by Nestlé just in time for the warm weather to offer consumers with an easier way to enjoy cold coffee beverages. The products come in two... MORE
Vegan-Friendly Milk Alternatives
Vegan-Friendly Milk Alternatives
Linda McCartney’s Milk Alternatives Come in Four Options
The Linda McCartney’s milk alternatives are a new range of offerings from the brand that marks its entrance to the dairy-free beverage aisle and provides consumers with a versatile way to enhance... MORE
Plant-Based Frozen Food Products
Plant-Based Frozen Food Products
Birds Eye Green Cuisine is Introducing Three New Products
The Birds Eye Green Cuisine range is being expanded by the Nomad Foods Europe-owned brand to provide consumers with a number of new meat-free options to pick up. The brand is introducing three new... MORE
Revamped Chicken Snack Ranges
Revamped Chicken Snack Ranges
Grabits Have a New Recipe and Branding Design
The Grabits chicken snacks have been relaunched by the brand to help make them more applicable to modern consumers with a new recipe and branding to boot. The products will now be known as Grab It,... MORE
Fruit Puree Gummy Candies
Fruit Puree Gummy Candies
The Fruit-tella Soft Gummies are a Better-for-You Treat
The Fruit-tella Soft Gummies are a new candy product from Perfetti Van Melle that will offer consumers with a better-for-you treat that’s made with real fruit puree as the first ingredient.... MORE
Eco-Friendly Bathroom Tissues
Eco-Friendly Bathroom Tissues
WEPA Feel Good Toilet Paper is Made with 100% Recycled Materials
The WEPA Feel Good toilet paper has been launched by the brand in the UK to provide consumers with a more eco-friendly option to pick up. The bathroom tissue comes in packs of nine rolls, which are... MORE
Plant-Based In-House Food Ranges
Plant-Based In-House Food Ranges
The Target Good & Gather Line is Being Expanded
The Target Good & Gather line is being expanded by the retailer to make the in-house brand more applicable to modern shoppers who are in search of alternative products. The range will now... MORE
Exclusive Pride-Themed Cookware
Exclusive Pride-Themed Cookware
The Le Creuset L'OVEn Features a Wave of Rainbow Hearts
The Le Creuset L’OVEn is a limited-edition pride-themed French oven carefully constructed in the signature Le Creuset style. The oven-safe heavyweight cookware has a cast-iron foundation with... MORE
Sparkling Cannabis-Infused Refreshments
Sparkling Cannabis-Infused Refreshments
The Green Monké Cannabis Drink Has a 2:1 Emulsion
The Green Monké cannabis drink from St. Peter’s Spirits is arriving in California and Canada this July to offer consumers with an alternative way to enjoy THC and CBD. The drink features a... MORE
LGBT-Supporting Pet Product Branding
LGBT-Supporting Pet Product Branding
Dreamies Cat Treats Unveiled a New Pack Design
Dreamies cat treats have been revamped with new branding by Mars Petcare in an effort to show support for the LGBT+ community in a lead-up to Pride Month in the UK. The product features the Pride... MORE
Individually Wrapped Donut Snacks
Individually Wrapped Donut Snacks
The Donut Hole Launched a New Line of Convenient Donuts
The Donut Hole individually wrapped donuts have been launched by Baker Boy to offer consumers an easy, safety focused way to enjoy high-quality donuts whenever the mood strikes. The donuts come... MORE
Craveable Fruit Bars
Craveable Fruit Bars
Pure Organic's Clean Fruit Bars Show Off a Playful New Brand Identity
Pure Organic’s clean fruit bars made with juices and purees promise to be even more irresistible than ever thanks to a refreshed look that includes a winking logo with a rainbow smile. The... MORE
Individuality-Promoting Brand Partnerships
Individuality-Promoting Brand Partnerships
Adwoa Aboah is Rimmel London's Newest Brand Activist
Rimmel London has announced that internationally renowned model and mental health advocate Adwoa Aboah will be joining on as its newest brand activist. To introduce the partnership, the makeup... MORE
Branded Cafe Instant Coffees
Branded Cafe Instant Coffees
The Starbucks Premium Instant Coffee Comes in Three Roasts
These new Starbucks Premium Instant Coffees have been unveiled by the brand in a bid to expand on its existing offerings on the market and provide consumers with an easy way to access high-quality... MORE