Branding

First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.

TOP 14 WEEKMONTH2 MONTHS

#14: Haute Couture Short Films

This Dior Film Was Presented During the Digital Paris Fashion Week FULL ARTICLE

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Adult-Branded Hand Sanitizers

The Pornhub Hand Sanitizer Bears the Company's Familiar Branding

The Pornhub Hand Sanitizer is just another attempt by the company to remain relevant during the COVID-19 pandemic and it is working. The adult entertainment website has been quite vocal about the... MORE

Haute Couture Short Films

This Dior Film Was Presented During the Digital Paris Fashion Week

A dreamy and mystical Dior film opened the luxury brand’s digital presentation during Paris Fashion Week. The piece was directed by Italian filmmaker Matteo Garrone and is titled ‘Le... MORE

25 Snack Packaging Innovations

From Single-Serve Tapioca Cups to Compact Fruit Snack Packs

These snack packaging innovations range from single-serve tapioca cups to compact fruit snack packs. Yalla’s range of single serve tapioca desserts are a standout that is offered in portable,... MORE

Sporty Highball-Inspired Ciders

The Shacksbury Lo-Ball Cider Contains Just Two Grams of Sugar

The Shacksbury Lo-Ball cider is a new libation from the brand that will provide drinkers with a premium option for summer that will help to quench their thirst and satisfy their preference for... MORE

Exclusive All-White Sneakers

Roger Federer and On Release a 1,000 Pairs of the Roger

Through a collaboration with contemporary brand On, famous tennis player Roger Federer is releasing his very own footwear silhouette—an all-white sneaker, with limited availability. On one hand,... MORE

Cafe-Branded Sunglasses

The goodr x Dunkin' Sunglasses Come in Two Hip Styles

The goodr x Dunkin’ sunglasses have been unveiled by the two brands as a collaboration product for consumers who are looking for a way to show off their prowess for the cafe brand and stay... MORE

Infectious Messaging Webinar

Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out

On July 14th, 2020, Trend Hunter CEO Jeremy Gutsche will be hosting a free Infectious Messaging webinar to help you develop a marketing strategy that cuts through the noise. As technology and... MORE

Fashionable Ice Cream Campaigns

The Don’t Hold Back Häagen-Dazs Campaign Celebrates Expression

Don’t Hold Back is the newest Häagen-Dazs campaign and it is unfolding in partnership with ABOUT YOU, one of the largest online fashion retailers in Germany. Rather than focusing on flavor, the... MORE

Virtual Launch

Brands are launching new products in creative ways during the health pandemic

Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.

Workshop Question - How might your brand debut a new product/service during a crisis?

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