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Branding

First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.
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Quality-Focused Disposable Vaping Products
Quality-Focused Disposable Vaping Products
These RELX Disposable Vapes Come in a Range of Flavors
These new RELX disposable vapes are set to hit the market in the UK this summer to provide consumers with access to high-quality products that don’t skimp on flavor or quality. The new... MORE
Microwaveable Plant-Based Meals
Microwaveable Plant-Based Meals
Ben's Original Plant Powered Meals are Ready in 90-Seconds
The Ben’s Original Plant Powered meals are a new lineup of products from the Mars-owned brand focused on delivering impressive flavor, quality and convenience for consumers to appreciate. The... MORE
Desert-Inspired Keto-Friendly Ice Creams
Desert-Inspired Keto-Friendly Ice Creams
The Halo Top Keto Range Now Includes Two New Options
The Halo Top Keto range has been expanded by the brand to offer consumers a dessert-inspired way to satisfy their craving for a frozen treat. The product range now includes Mint Chocolate Cookie and... MORE
Menstrual Pain Relief Creams
Menstrual Pain Relief Creams
CONTROL Cream Offers Fast Relief for Women of All Ages
The CONTROL Menstrual Pain Relief Cream is an over-the-counter topical analgesic for female consumers to use when experiencing cramps and discomfort related to menstruation. The product works by... MORE
Celebrity Alternative Meat Ambassadors
Celebrity Alternative Meat Ambassadors
Kim Kardashian Joined Beyond Meat as Chief Taste Consultant
Beyond Meat announced that the high-profile celebrity Kim Kardashian joined Beyond Meat as a Chief Taste Consultant. This role will see Kim Kardashian working in both the creative taste-making field... MORE
Crunchy Superfood-Infused Nut Snacks
Crunchy Superfood-Infused Nut Snacks
Daily Crunch Snacks are Vegan Alternatives for Snacking
The options for healthy and vegan alternatives for snacking have certainly increased during the last couple of years as more people prioritize their wellness while making lifestyle choices. ... MORE
All-in-One Natural Skincare Kits
All-in-One Natural Skincare Kits
The Jack Henry Face Kit is Free From Synthetic Ingredients
The Jack Henry Face Kit is an all-in-one skincare collection targeted towards men looking to keep their skin looking and feeling its best without having to opt for chemically based alternatives.... MORE
High-Protein Candy Bar Brownies
High-Protein Candy Bar Brownies
The Snickers Peanut Brownie Hi Protein Bar is Easy to Share
The Snickers Peanut Brownie Hi Protein bar is arriving in the UK as a protein-packed snack option for consumers to choose when seeking out a satiating, dessert-inspired snack. The brownie features... MORE
NFT Marketing
Brands are embracing non-fungible tokens in their outreach and marketing strategy
Trend - At the beginning of COVID-19, brands quickly pivoted their marketing strategy to digital out of necessity. Now, many companies are embracing the virtual world in its entirety. Recognizing the promise of NFTs (non-fungible tokens), brands across sectors are taking advantage of its popularity to connect with consumers.
Workshop Question - Conceptualize a marketing campaign that embraces NFTs.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blackberry-Flavored Sodas
Blackberry-Flavored Sodas
Dr Pepper is Bringing Back its Dark Berry Soda Flavor for a Limited Time
Dr Pepper announced that it is bringing its Dr Pepper Dark Berry soda back for a limited time. The soda was successful with fans when it originally launched in 2019, leading to a demand for the... MORE
Minimalist Slide Shoes
Minimalist Slide Shoes
Raf Simons Unveiled two Special Edition Astra Slide Shoes
Raf Simons unveiled two special editions of the adidas Astra Slide shoes, titled the Raf Simons Astra Slides. These slides are available in two colorways; black on black and red on black. The black-... MORE
Virtual Restaurant Partnerships
Virtual Restaurant Partnerships
Potbelly Signed a Delivery-Focused Licensing Deal with REEF
Potbelly announced the Potbelly x REEF partnership with the virtual restaurant operator. As part of this partnership, REEF will create a virtual Potbelly restaurant that serves a much wider consumer... MORE
Crispy Fiber-Rich Snack Slices
Crispy Fiber-Rich Snack Slices
Go Ahead Fruit Slices Now Have More Fiber and Less Sugar
The Go Ahead fruit slices have been reformulated by the brand in the UK to have them meet non-HFSS guidelines and make them more applicable for consumers seeking out a health-conscious snack. The... MORE
Oily Skin Moisturizers
Oily Skin Moisturizers
La Roche-Posey Toleriane Double Repair Matte Face Moisturizer is Light
The La Roche-Posey Toleriane Double Repair Matte Face Moisturizer is an optimized skincare product for those with oily, sensitive skin to help maintain a healthy skin barrier. The moisturizer... MORE
Tasty Date Syrups
Tasty Date Syrups
Joolies’ Organic Medjool Date Syrups are Playfully Packaged
Well-known for its delicious, organic Medjool dates that offer healthy on-the-go options for snacking, Joolies also has a line of delicious date syrups that will definitely “make life sweeter.”... MORE
Bubblegum-Flavoured Mouthwashes
Bubblegum-Flavoured Mouthwashes
Frost’s Bubblegum Burst Mouthwash is Delicious
Frost was launched in the second half of 2021 by leading teeth whitening company SNOW and the brand’s bubblegum-flavored mouthwash is already, unsurprisingly, a kid favorite. Parents in North... MORE
Spice-Forward Orange Wines
Spice-Forward Orange Wines
Winzer Krems O Orange Wine is Launching into the UK Market
The Winzer Krems O orange wine is being launched by Ehrmanns into the independent retail channel in the UK to satiate increasing demand for the lightly colored wine. The wine is vinified by Grüner... MORE
Juice-Infused Energy Drink Ranges
Juice-Infused Energy Drink Ranges
Boost Energy Juic’d Comes in Three Flavors
The Boost Energy Juic’d drinks are a new lineup of refreshments from the functional beverage brand focused on delivering impressive flavor with a boost of energy to boot. The drinks are formulated... MORE
Airy Caramel-Flavored Candy Bars
Airy Caramel-Flavored Candy Bars
Cadbury Caramel Twirl is Arriving for a Limited Time
The Cadbury Caramel Twirl candy bar is a new flavor of the classic treat arriving in the UK to provide consumers with an alternative option to try out in place of the original. The treat features... MORE
Candy Bar-Themed Dessert Sauces
Candy Bar-Themed Dessert Sauces
Snickers Dessert Sauce Offers a Touch of Familiar Flavor
The Snickers Dessert Sauce is the latest offering from Mars in the UK that promises to deliver the familiar flavor of the namesake candy bar in a simple way. The product is joining the brand’... MORE
Specialty Savory Pastry Products
Specialty Savory Pastry Products
These New Ginsters Products Come in Two Options
These new Ginsters savory pastry products are being launched by the UK-based brand as a series of options for consumers to pick up when seeking out a flavorful yet convenient food option. The... MORE
Beginner-Friendly Retinol Cosmetics
Beginner-Friendly Retinol Cosmetics
Fleur & Bee Youth Fairy Builds Up Skin's Tolerance
The Fleur & Bee Youth Fairy is a beginner-friendly cosmetic product for consumers looking to get started with using retinol in their skincare regime. The product is formulated with 0.03% retinol,... MORE
Family-Sized Beef Jerky Products
Family-Sized Beef Jerky Products
Old Trapper Beef Jerky Now Comes in an 18-Ounce Bag
The Old Trapper Beef Jerky is being launched in a larger serving size to meet consumer demand for bigger package options. The product is arriving in a new 18-ounce package that’s perfect for... MORE
Stylishly Colourful Retro Shorts
Stylishly Colourful Retro Shorts
Hammies Revives a Short Design from the 1970s
Hammies boasts a collection of colorful retro shorts that embrace a timeless silhouette. Inspired by surf and skate communities in Southern California in the late 1970s, Hammies reworks “an old... MORE
Skin Health-Supporting Sunscreens
Skin Health-Supporting Sunscreens
Eucerin Sun Comes in Seven Product Varieties
The Eucerin Sun collection is a lineup of skincare products for consumers to use on a daily basis when looking to support the heath of their skin, while also shielding it from the damaging effects... MORE