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First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.
Adult-Branded Hand Sanitizers
Adult-Branded Hand Sanitizers
The Pornhub Hand Sanitizer Bears the Company's Familiar Branding
The Pornhub Hand Sanitizer is just another attempt by the company to remain relevant during the COVID-19 pandemic and it is working. The adult entertainment website has been quite vocal about the... MORE
play_circle_filled Haute Couture Short Films
Haute Couture Short Films
This Dior Film Was Presented During the Digital Paris Fashion Week
A dreamy and mystical Dior film opened the luxury brand’s digital presentation during Paris Fashion Week. The piece was directed by Italian filmmaker Matteo Garrone and is titled ‘Le... MORE
25 Snack Packaging Innovations
25 Snack Packaging Innovations
From Single-Serve Tapioca Cups to Compact Fruit Snack Packs
These snack packaging innovations range from single-serve tapioca cups to compact fruit snack packs. Yalla’s range of single serve tapioca desserts are a standout that is offered in portable,... MORE
Sporty Highball-Inspired Ciders
Sporty Highball-Inspired Ciders
The Shacksbury Lo-Ball Cider Contains Just Two Grams of Sugar
The Shacksbury Lo-Ball cider is a new libation from the brand that will provide drinkers with a premium option for summer that will help to quench their thirst and satisfy their preference for... MORE
Exclusive All-White Sneakers
Exclusive All-White Sneakers
Roger Federer and On Release a 1,000 Pairs of the Roger
Through a collaboration with contemporary brand On, famous tennis player Roger Federer is releasing his very own footwear silhouette—an all-white sneaker, with limited availability. On one hand,... MORE
Cafe-Branded Sunglasses
Cafe-Branded Sunglasses
The goodr x Dunkin' Sunglasses Come in Two Hip Styles
The goodr x Dunkin’ sunglasses have been unveiled by the two brands as a collaboration product for consumers who are looking for a way to show off their prowess for the cafe brand and stay... MORE
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
On July 14th, 2020, Trend Hunter CEO Jeremy Gutsche will be hosting a free Infectious Messaging webinar to help you develop a marketing strategy that cuts through the noise. As technology and... MORE
Fashionable Ice Cream Campaigns
Fashionable Ice Cream Campaigns
The Don’t Hold Back Häagen-Dazs Campaign Celebrates Expression
Don’t Hold Back is the newest Häagen-Dazs campaign and it is unfolding in partnership with ABOUT YOU, one of the largest online fashion retailers in Germany. Rather than focusing on flavor, the... MORE
Virtual Launch
Brands are launching new products in creative ways during the health pandemic
Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.
Workshop Question - How might your brand debut a new product/service during a crisis?
Canned Sparkling Tequilas
Canned Sparkling Tequilas
Onda Mixes Tequila with Sparkling Water and Real Fruit Juice
Onda is on a mission to appeal to a new generation of drinkers with its premium sparkling tequila beverages, which are conveniently packed into cans. The beverages are made with blanco tequila from... MORE
play_circle_filled Heritage-Accenting Streetwear Shops
Heritage-Accenting Streetwear Shops
The Noah Store in Osaka Commemorates the Space's Origin
A new Noah store opened in Osaka, Japan amid the global pandemic. The popular New York City-based streetwear brand is nuzzled in a space that was previously the “home of a 100-year old family-... MORE
Holistic Mushroom Tinctures
Holistic Mushroom Tinctures
Üphoric Urth's Medicinal Mushroom Tinctures Address Different Problems
For those who prefer a more holistic approach to medicine, Üphoric Urth boasts a potent and effective range of mushroom tinctures, geared toward assisting with various health difficulties or... MORE
Top 100 Branding Trends in July
Top 100 Branding Trends in July
From QSR Gaming Consoles to CPG Self-Service Ad platforms
A number of July 2020 branding strategies emerged that can help consumers connect with companies in new and different ways. One of the major July 2020 branding strategies comes from KFC, which... MORE
Plastic-Free Tissue Packaging
Plastic-Free Tissue Packaging
Kleenex Tissue Packaging will No Longer Feature a Plastic Collar
Kleenex tissue packaging has been revamped by the brand to help make it a more eco-friendly option for consumers to feel good about when making a purchase. The packaging will no longer feature the... MORE
play_circle_filled Senior-Focused QSR Meals
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
The Happy Meal Senior—recently launched by McDonald’s Sweden—seeks to create a playful distraction from the health pandemic and the social distancing measures many governments have... MORE
Paper Bottle Packaging Concepts
Paper Bottle Packaging Concepts
The Absolut Company Joins Others in a Quest for Sustainability
The Absolut Company is identifying paper bottle packaging as a “promising opportunity” and is looking toward the material in order to build a “truly circular system.” The... MORE
play_circle_filled Soccer-Themed Branded Documentaries
Soccer-Themed Branded Documentaries
New Balance Launched a Docuseries Named 'Football's Next Wave'
New Balance recently released a docuseries on YouTube, which is titled ‘Football’s Next Wave.’ The series focuses on soccer players who were able to become accomplished athletes through... MORE
Variance-Embracing Whiskeys
Variance-Embracing Whiskeys
The Widow Jane Lucky Thirteen Bourbon Varies from Barrel to Barrel
The Widow Jane Lucky Thirteen Bourbon is a premium American spirit from the Brooklyn-based distillery that will provide connoisseurs with a product that embraces variance. The spirit is made using... MORE
Inaugural Inclusive Fashion Collections
Inaugural Inclusive Fashion Collections
OPEN/END Partnered with Sundae Kids for Its First Range
OPEN/END is an emerging brand based in Tokyo, Japan and for its first official launch, it debuted an inclusive fashion collection that advocates for diversity and a world where sexuality or race are... MORE
Citrusy Premixed Cocktail Drinks
Citrusy Premixed Cocktail Drinks
The WKD Lemon Drink Brings a Citrus Touch to the Lineup
The WKD Lemon drink is a new offering from the SHS Drinks-owned brand that will provide consumers with a citrusy refreshment option that’s perfect for summertime sipping. The drink will come... MORE
Mini Snacking Cheese Bites
Mini Snacking Cheese Bites
The New Cathedral City Minis Cheddar Snacks Come in Packs of Five
The Cathedral City Minis cheddar snacks have been unveiled by the brand to offer consumers with an easier way to incorporate cheese into their daily snacking endeavors. The cheese comes in five... MORE
Refreshing Functional CBD Drinks
Refreshing Functional CBD Drinks
The VYBES Blueberry Mint Hemp Extract Drink is Flavorful
The VYBES Blueberry Mint hemp extract drink is the latest flavor offering from the brand that is focused on delivering premium taste with a functional twist. The drink contains 25mg of CBD per... MORE
Powdered Cannabis Supplements
Powdered Cannabis Supplements
Ripple QuickSticks are Easy to Enjoy at Anytime
The Ripple QuickSticks have been launched by Stillwater Brands as a new option for consumers seeking out an alternative way to incorporate cannabis into their lifestyle. The product comes in three... MORE
Top 100 Branding Ideas in June
Top 100 Branding Ideas in June
From Distilled Non-Alcoholic Spirits to Eco Coffee Pod Packaging
The June 2020 branding trends incorporate the latest innovations in packaging, marketing campaigns, and more. One inclusion comes from Jeni’s Splendid Ice Creams, an artisan dessert company... MORE
Vegan-Friendly Chocolate Snack Bars
Vegan-Friendly Chocolate Snack Bars
The Huel Raspberry & White Chocolate Snack Bar is Tasty
The Huel Raspberry & White Chocolate snack bar is a new offering from the complete food brand that will offer consumers a vegan-friendly option to enjoy between meals or even as a satisfying... MORE