Branding

First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.

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Multi-National EV Reveals

The Porsche Taycan Will Be Simultaneously Unveiled in Three Locations

The new ‘Porsche Taycan’ will have a simultaneous world premiere on three different continents. The car will be revealed in North America, China, as well as Europe, all at the exact same... MORE

Top 100 Branding Trends in September

From Funky Taco Kit Rebrands to Waste-Conscious Beer Brands

The September 2019 branding list spotlights what companies are doing to stay relevant and a lot of it has to do with design-friendly sensibilities. Image is everything and businesses often harness... MORE

Tennis-Inspired Mural Campaigns

loyalkaspar Boasts Five Murals and an Ad Spot for the US Open

loyalkaspar — a contemporary creative branding agency, embraces artistic merits and expression in advertising through a vibrant mural campaign that adorns urban walls in New York City. The... MORE

Llama-Themed Canned Cocktails

The All Shook Up 'Llamartini' is Flavorful and Vibrantly Branded

The All Shook Up ‘Llamartini’ canned cocktail is a new ready-to-drink libation that takes the recent popularity of llamas into account for a premium themed drink. The cocktail comes as a... MORE

Low-Calorie Convenience Store Smoothies

These New F’real Smoothies Contain 270 Calories or Less

These new F’real smoothies have been introduced by the frozen beverage brand to offer consumers a healthier option to pick up when craving a refreshing, satisfying drink. The smoothies will join... MORE

eSports Jersey Partnerships

Nike Has Revealed Pro League Team Kits for 'League of Legends' Teams

Nike has recently revealed Pro League Team Kits for League of Legends players. The Pro League Team Kits are the result of a partnership between Nike and the League of Legends Pro League, or LPL. The... MORE

Vegan Malt Snack Bars

The Soreen Banana Loaf Bar Contains Less Sugar and Fat Than Other Snack Bars

The Soreen Banana Loaf Bar is the latest individually wrapped version of the brands snack that will offer consumers a way to stay fueled between meals without having to worry about unwanted... MORE

Vitamin-Enriched Coffee Shots

The VitaCup Coffee Lightning Shot Offers a Quick Energy Boost

The VitaCup Coffee Lightning Shots have been launched as a new alternative energy drink that will offer consumers a beneficial way to increase their alertness. The drinks are made with a cold brew... MORE

Merchandise Expansion

Brands release merchandise beyond just clothing and memorabilia

Implications - As branded merchandise becomes ever more popular among consumers looking to showcase their loyalty, the products themselves are evolving into more than just clothing and memorabilia pieces. Diversifying branded products into the home, holiday and even media space, brands are not only looking to create shareable moments, but rather expand their reach into categories not typically in their wheelhouse.

Workshop Question — How could your brand expand their reach through unexpected merchandise?

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