Branding

First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.

TOP 20 WEEKMONTH2 MONTHS

#20: Vegan-Friendly Milk Alternatives

Linda McCartney’s Milk Alternatives Come in Four Options FULL ARTICLE

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Revamped Meat Snack Branding

Peperami is Rolling Out New Branding Across its Entire Portfolio

Meat snack brand Peperami is rolling out new branding in a bid to help expand its desirability amongst younger consumers and those seeking out a premium protein-rich snack alike. The branding will... MORE

Spiced Cocktail Salts

The Tanteo Tequila Margarita Salts Come in Four Flavor Options

The Tanteo Tequila Margarita Salts are a new offering from the tequila distillery that will provide avid fans of the cocktail that will enable them to mix up the flavor experience of their freshly... MORE

Pouch-Style QSR Sauce Packets

This Ketchup Sachet Packaging Design Offers Easy Access

This ketchup sachet packaging design has been designed by Ameya Mistry as a new take on classic condiment packaging that would work to transform the user experience. The packaging makes use of a... MORE

Prepackaged Hybrid Donut Snacks

McVitie’s Jaffa Jonuts are Focused on Shaking Up the Market

The McVitie’s Jaffa Jonuts are a hybrid snack offering from Pladis in the UK that are focused on shaking up the biscuit market and provide consumers with a flavorful new treat to enjoy. The snack... MORE

Cocktail-Inspired Ice Creams

The Oddfellows 'Boozy Capsule' Includes Six Varieties

The Oddfellows ‘Boozy Capsule’ is a new collection of ice creams for consumers looking for an unexpected way to enjoy the flavor of their favorite cocktails. The ice creams come in six... MORE

Free-From Oat Chocolate Cookies

Mrs Crimble’s Soft Oaty Bakes with Chocolate are Gluten-Free

The Mrs Crimble’s Soft Oaty Bakes with Chocolate have been added to the Ecotone UK-owned brand’s roster of vegan-friendly snacks for shoppers to pick up. The product is made with a blend of... MORE

Versatile Dairy Free Dips

These Squeaky Bean Vegan Dips Include Three New Varieties

These new Squeaky Bean vegan dips are being launched by the Winterbotham Darby owned brand in Co-op stores in the UK to provide consumers with an easy way to enhance some of their favorite recipes.... MORE

Free Beverage Companies

FreeWater is Paid for by the Ads Printed on Its Aluminum Bottles & Cartons

FreeWater makes eco-friendly, BPA-free products that double as a new kind of advertising medium, since advertisers have the option to distribute the water for free or sell the beverage for profit.... MORE

QSR Alcohol

Fast-food restaurants enter collaborations with breweries to tap novelty

Trend - Quick serve restaurants are partnering up with alcohol brands to entice adult consumers. Available both in restaurants and for takeout, these co-branded drinks are mostly offered as limited-time releases.

Workshop Question - How can your brand engage consumer curiosity through collaboration?

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