Branding

First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.

TOP 20 WEEKMONTH2 MONTHS

#20: Spice-Forward Orange Wines

Winzer Krems O Orange Wine is Launching into the UK Market FULL ARTICLE

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Quality-Focused Disposable Vaping Products

These RELX Disposable Vapes Come in a Range of Flavors

These new RELX disposable vapes are set to hit the market in the UK this summer to provide consumers with access to high-quality products that don’t skimp on flavor or quality. The new... MORE

Microwaveable Plant-Based Meals

Ben's Original Plant Powered Meals are Ready in 90-Seconds

The Ben’s Original Plant Powered meals are a new lineup of products from the Mars-owned brand focused on delivering impressive flavor, quality and convenience for consumers to appreciate. The... MORE

Desert-Inspired Keto-Friendly Ice Creams

The Halo Top Keto Range Now Includes Two New Options

The Halo Top Keto range has been expanded by the brand to offer consumers a dessert-inspired way to satisfy their craving for a frozen treat. The product range now includes Mint Chocolate Cookie and... MORE

Menstrual Pain Relief Creams

CONTROL Cream Offers Fast Relief for Women of All Ages

The CONTROL Menstrual Pain Relief Cream is an over-the-counter topical analgesic for female consumers to use when experiencing cramps and discomfort related to menstruation. The product works by... MORE

Celebrity Alternative Meat Ambassadors

Kim Kardashian Joined Beyond Meat as Chief Taste Consultant

Beyond Meat announced that the high-profile celebrity Kim Kardashian joined Beyond Meat as a Chief Taste Consultant. This role will see Kim Kardashian working in both the creative taste-making field... MORE

Crunchy Superfood-Infused Nut Snacks

Daily Crunch Snacks are Vegan Alternatives for Snacking

The options for healthy and vegan alternatives for snacking have certainly increased during the last couple of years as more people prioritize their wellness while making lifestyle choices. ... MORE

All-in-One Natural Skincare Kits

The Jack Henry Face Kit is Free From Synthetic Ingredients

The Jack Henry Face Kit is an all-in-one skincare collection targeted towards men looking to keep their skin looking and feeling its best without having to opt for chemically based alternatives.... MORE

High-Protein Candy Bar Brownies

The Snickers Peanut Brownie Hi Protein Bar is Easy to Share

The Snickers Peanut Brownie Hi Protein bar is arriving in the UK as a protein-packed snack option for consumers to choose when seeking out a satiating, dessert-inspired snack. The brownie features... MORE

NFT Marketing

Brands are embracing non-fungible tokens in their outreach and marketing strategy

Trend - At the beginning of COVID-19, brands quickly pivoted their marketing strategy to digital out of necessity. Now, many companies are embracing the virtual world in its entirety. Recognizing the promise of NFTs (non-fungible tokens), brands across sectors are taking advantage of its popularity to connect with consumers.

Workshop Question - Conceptualize a marketing campaign that embraces NFTs.

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