Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
44,425 Total Clicks
Jan 17 - Apr 18
Recent and Warm
MarketingBusinessInteractiveRetail
Temporary nightclub experiences are designed with specific purposes in mind
Implications - The traditional nightclub environment has been metamorphosed by non-nightclub related brands to suit their marketing or purpose-based needs. The use of nightclubs as spaces that are simultaneously engaging and educational gives consumers interactive brand experiences that strengthen loyalty. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
55,373 Total Clicks
Sep 16 - Apr 18
This Week and Warm
Art & DesignBusiness
Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,530 Total Clicks
Nov 16 - Apr 18
This Month and Average
LifestyleLifeRomance
Millennial pink aesthetic crosses over into architecture
Implications - As a color, Millennial pink has transcended the aesthetic appeal for more than just its named generation and crossed over into architecture. While pink architecture may not necessarily be new (one simply has to look to the history of pink architecture in areas like the Carribean and Latin America to see this), recent submissions speak to the prioritization of social shareability even in seemingly unlikely industries. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,244 Total Clicks
May 17 - Apr 18
This Month and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Team-based video games invite collaboration on a singular piece
Implications - The popularity of online gaming has increased as technology has improved. The appeal of online gaming is largely due to the teamwork aspect it creates. This is taken a step further with online team-based gaming that has players collaborate on the construction of a specific piece. This enhances the sense of community and speaks to the larger societal acceptance of friendships forged through digital means. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,755 Total Clicks
Jun 17 - Apr 18
This Month and Warm
TechGames
Goat's milk infant formulas serve as an alternative to cow's milk
Implications - For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,318 Total Clicks
Oct 16 - Mar 18
This Month and Mild
Vegan and gluten-free Easter treats deliver guilt-free indulgence
Implications - As many consumers strive for a balance of healthy indulgence over the Easter season, brands are releasing gluten-free or vegan treats that allow for mindful satisfaction. These halfway-healthy confections help facilitate a guilt-free Easter season, and cater to a growing consumer base that has self-imposed or necessary dietary restrictions. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
12,018 Total Clicks
Mar 17 - Mar 18
This Month and Mild
LifestyleFoodHealthSpecialHoliday
Trend Hunter Services
Galleries and museums adopt Instagram-worthy exhibits for mass appeal
Implications - As the experience economy continues to grow, typically traditional businesses and destinations are adapting as a means to gain exposure and engagement. Museums, galleries and exhibits are participating in this shift by collaborating with artists and holding exhibits that speak more to bold, share-worthy designs and aesthetics as opposed to simply cultural or historic significance. Catering to an Instagram-obsessed generation, these curated exhibits are not only exposing art to new generations, but they’re also changing the way art, culture and educational activities are perceived and experienced. [More]
SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
92,299 Total Clicks
May 17 - Mar 18
This Month and V. Hot
Art & DesignWorldLifestyleTravel
Street artists collaborate with mainstream fashion designers
Implications - Once considered to be a defiant culture that was largely stigmatized, street art is now popping up in the mainstream in the form of collaborations between street artists and fashion designers. This shift comes as brands seek to overthrow tradition to better and more authentically appeal to younger generations, considering their vast online presence and general purchasing power. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
95,841 Total Clicks
Aug 16 - Mar 18
This Quarter and Warm
Art & DesignFashion
Permanent spaces allow for rotating pop-up stores and kiosks
Implications - With pop-up marketing becoming an industry in and of itself, permanent spaces that allow for rotating brand representation and pop-up locations are becoming increasingly common. This shift speaks to the enduring nature of experiential marketing, as consumer attention requires more focus in the face of choice-heavy in-person and online shopping experiences. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
121,953 Total Clicks
Aug 16 - Mar 18
This Quarter and Hot
Art & DesignMarketingBusiness