Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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Sleep-related brands pivot their marketing to emphasize wellness
Implications - Brands within the sleep industry are pivoting their marketing tactics from deals and discounts, to centering themselves within the growing "wellness" industry. With campaigns that cater to busy professionals and offer relaxation-focused escapist experiences, this shift in tactics allows for the sleep industry to remain relevant to the contemporary values and branding that draw in modern consumers.

Homework Question - How could your business better rebrand to suit the expectations of the modern consumer? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
115,086 Total Clicks
May 17 - Dec 18
Recent and Hot
MarketingBusinessLifestyleHealth
The fashion industry incorporates livestreamed content into its campaigns
Implications - In an attempt to counter the exclusivity that high fashion is typically associated with, brands within this industry are increasingly giving consumers "windows" into their world via livestreaming. These campaigns have a dual-benefit in that they give the average consumer the perception of inclusion, while allowing brands in the fashion industry to become more outwardly "accessible" without having to alter their business models.

Homework Question - Conceptualize how your brand could incorporate livestreaming into its products/services. [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,429 Total Clicks
Sep 17 - Dec 18
Recent and Warm
MarketingBusiness
Technology has allowed for the transformation of how we give and receive empathy
Implications - The use of tech in enhancing the way empathy is given or received–whether via robots, virtual reality, apps, or websites–is on the rise. In an age where mental illness and empathetic care is being prioritized more than ever, these technologies enhance human relationships and give people the tools they require to effectively give and/or receive empathy.

Homework Question - Where do you see the prioritization of empathy fitting into your brand's products, services, or processes? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,921 Total Clicks
Dec 17 - Dec 18
This Week and Mild
TechLifestyleHealth
Cannabis serves as a social lubricant for some in-home events
Implications - An increasing number of brands are responding to consumer curiosity and the desire to experiment with cannabis by producing products and services that facilitate its use at in-home social events. For many consumers, cannabis serves as an easy and natural substitution for alcohol during dinner parties and other in-home social gatherings. These offerings display the propensity consumers have for engaging with products that make for an easier transition into social cannabis consumption.

Homework Question - How is your industry adapting to the space consumers are making for the emerging cannabis industry? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,685 Total Clicks
Aug 18 - Dec 18
This Week and Average
LifestyleHealthLifeDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Fitness solutions focused around recovery are put in the spotlight
Implications - As consumers' interest in wellness continues to increase, more niche products, services and studios are emerging to keep up with demand. An aspect of fitness getting more attention than in the past is fitness recovery specifically, speaking to how diversified and deep consumers' interest in wellness has become.

Homework Question - What's an emerging aspect of your market space your brand could capitalize on? What would it look like if your brand were to "own" that space? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
104,059 Total Clicks
Mar 18 - Dec 18
This Week and Warm
LifestyleHealth
Smart home fitness systems accelerate the process of getting healthy
Implications - Individuals with home gyms are now enjoying the added benefits of workout systems that have smart capabilities. These accelerated systems are able to better detect and adapt to the needs and preferences of those who use them, and cater to consumers who prioritize personalized wellness rituals.

Homework Question - How could your brand personalize its product/service with smart capabilities? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
103,458 Total Clicks
Aug 18 - Dec 18
This Week and Warm
TechLifestyleHealth
The concept of "biohacking" becomes more accessible to the average consumer
Implications - The concept of "biohacking" popularized in large part by the various biohacking methods partaken by those in Silicon Valley, is now being introduced to the average consumer in a variety of formats – whether those are in pet foods or in skincare. These products reveal how brands can adapt niche trends to suit the needs and preferences of larger consumer groups.

Homework Question - Consider a niche but growing trend in your industry. How could your brand transform it and offer it to a wide range of consumers? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
36,909 Total Clicks
Apr 17 - Nov 18
This Month and Average
FashionLifestyle
Trend Hunter Services
eSports-specific gaming centers and stadiums are on the rise
Implications - The legitimacy of the eSports industry has been established in the last few years with everything from events to education in this space, and the next step brands are taking is creating centers and even stadiums specific to online gaming. These space reveal the importance of long-term investments into seemingly niche consumer interests, as these industry moves have turned what was once considered to be an at-home hobby into a multi-faceted and profitable industry.

Homework Question - Consider an untapped, niche consumer interest (within your brand's area of expertise) that you could invest in. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,694 Total Clicks
Mar 18 - Nov 18
This Month and Warm
Tech
Luxury goods adapt to cater to younger consumers like Millennials & Gen Z
Implications - Broadening audience appeal, luxury brands are switching gears to adopt aesthetics and designs better suited to the desires of younger consumers. Whether it be tapping influencers for marketing appeal or integrating designs more practical for younger audiences, brands are redefining how luxury goods are perceived, adding more flair, context and aesthetic appeal to the mix.

Homework Question - How could you pivot your most popular product or service to appeal to younger consumers like Gen Z? How could you adapt the messaging? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
26,029 Total Clicks
Oct 18 - Nov 18
This Month and Hot
FashionMarketingHip FashionBranding
Grocers debut more curated versions of their stores to redefine their brand
Implications - Allowing shoppers to have a more streamlined and occasionally up-leveled experience, grocers are turning to smaller format stores to allow them to experiment with a new focus on specific products or consumers. This more focused approach not only provides a more convenient experience for the shopper, but more importantly allows companies in this space to experiment with their brand experience as well.

Homework Question - Pick one specific demographic you already market to. What would it look like if you were to focus specifically on exactly what that consumer wants from your brand? [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
47,186 Total Clicks
Dec 17 - Nov 18
This Month and Hot
BusinessLifestyleFoodRetail