Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 289,964 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,813 cutting edge ideas.

Tribalism

Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Cannabis Safety
Brands launch new packaging designed to keep children away from cannabis
Trend - In light of state-sanctioned regulations that require companies to include child-resistant packaging, brands are emerging with functional and safety-focused cannabis packaging. These systems are easy for adults and challenging for kids, offering an ideal way to store cannabis products.

Insight - The cannabis industry is rapidly expanding across North America and like any other drug, children's access to it needs to be restricted in order to maintain their safety. Many consumers are demanding brands offer safety controls to keep cannabis out of children's hands, and governments that have legalized the substance have required safety packaging alongside other restrictions to limit their access. This perception of control offers a greater sense of safety, allowing adult consumers to feel more comfortable in purchasing cannabis products.
Workshop Question - How does the relationship between control and safety play into your product or service?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Convenient Camping
Brands launch apps making it easier for individuals to book campsites
Trend - Much like other travel and destination-focused apps, brands are now launching platforms that make it easy for people to book campsites. Rather than having to conduct a tedious search through individual campground websites, campers can use these apps to search thousands of campgrounds at once.

Insight - In light of the COVID-19 pandemic, non-essential travel has been heavily restricted, and many urban dwellers feel a desire to escape their homes. As a result, many consumers have shifted their views on vacation, opting to spend leisure time unplugged, reconnecting with the natural world in place of resort-based vacations. However, planning these outdoor adventures can be time-consuming, thus consumers will flock to brands that facilitate this process.
Workshop Question - How can your brand meet the shifted priorities of consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modernized Beverage
Brands are elevating the aesthetic and recipes of traditional Latin beverages
Trend - Contemporary brands are reimagining the packaging aesthetic and formulas of traditional Latin beverages such as agua frescas, horchata, and tepache. In doing so, these companies position themselves to better target Latinx Millennials.

Insight - When it comes to food and beverage choices, Millennial consumers are notorious for prioritizing modern aesthetics and elevated recipes that reflect both their identity and their sense of style. Since the North American market is identified as a “melting pot” of cultural expressions, young consumers of different ethnicities are creating a demand for options that they can indulge in, while feeling some connection and even nostalgia for their roots.
Workshop Question - Conceptualize a product that combines modern aesthetics with cultural tradition.
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adventurous Marketing
Brands are offering exclusive content to consumers through specialized apps
Trend - Brands are turning to content subscription services like OnlyFans to market their products during the stay-at-home era. While popular with creators and influencers, fashion brands, media publishers and others are just entering the game with exclusive behind-the-scenes footage and more.

Insight - Consumers are spending more time at home now more than ever due to the ongoing global pandemic and this is causing many to increase their online consumption. Turning to the Internet for anything from shopping and entertainment to socialization and work, many are becoming aware of the ubiquitous and accessible nature of digital platforms. Nostalgic for the exclusive experiences that they might have been privy to prior to the pandemic, consumers are looking to feel special by demanding limited content.
Workshop Question - How can your brand utilize a content subscription service?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modified Worship
Religious communities are adapting virtually & in-person to COVID restrictions
Trend - Religious services are being delivered both through online platforms, as well as in-person, physically distant events. This presents individuals with a choice for what is most comfortable and safe for them as they practice their fate.

Insight - When faced with difficult and devastating times, individuals often try to focus on experiences or objects in their routines that help them feel grounded. The closures of non-essential businesses and services, as well as the need for physical distancing, have caused some of these comfort-inducing experiences to be inaccessible. As a result, individuals are looking for close alternatives that are modified as per government-imposed safety measures.
Workshop Question - How can your brand comfort consumers during difficult times?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Y2K Beauty
Cosmetic brands are launching makeup collections inspired by the early 2000s
Trend - Cosmetic brands are launching makeup collections that pay homage to the early 2000s. While well-established brands are reviving classic products from the era, newer startups are finding collaboration partners to evoke the feeling of the time period.

Insight - Fashion cycles and aesthetic trends often take inspiration from looks that were popular 20-30 years ago. To make them more appealing to the contemporary consumer, mainly the Gen Z demographic, brands are updating past these looks with modern changes. This aesthetic is then popularized through social media, via influencers and celebrities, creating a new era that people want to emulate.
Workshop Question - How can your brand add elements of nostalgia into your products or marketing?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamer Connecting
Gamers are being connected with others and support services
Trend - Brands are fostering positive interactions between gamers with virtual communities that include everything from mental health support to matchmaking. These services help connect people based on interest, as well as ensure their social wellbeing.

Insight - The vast and evolving gaming industry is still known for some of its more negative features, including things like misogyny, racism and loneliness within certain gaming experiences. Because of these issues, there has been a greater focus on inclusion and community in recent years, and creating more positive interactions between those in this community.
Workshop Question - How is your brand prioritizing the social wellbeing of its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Distanced Pavilion
Architects are adapting their projects to serve during COVID and thereafter
Trend - The pavilion is a popular format for displaying studio projects during biennales, festivals, and expos, spotlighting global collaboration and achievement. Now, architects are entering competitions and launching public designs that emphasize social distancing for the COVID and post-COVID eras.

Insight - Although feeling fatigued by the government-imposed COVID-19 restrictions, many continue to regard public health and safety as a top priority and as a result, uphold rules that call for physical distancing and outdoor socializing. In this space, individuals are creating a demand for public infrastructure that will accommodate their needs—both for being outside, as well as maintaining distancing between themselves, their friends and family, and strangers.
Workshop Question - How can your brand answer the needs of individuals of the post-COVID era?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Unbiased Hair
Brands are supporting groups that are fighting against Black hair discrimination
Trend - Brands are supporting local Black-led organizations that are fighting against Afro hair discrimination that exists in workplaces and schools. This includes funding, workshops, and support to help put policies in place to end this form of racial discrimination.

Insight - Visible acts of racial injustice and police brutality have led to a global awakening to the experiences that the Black community has faced for centuries. This includes the systemic racial aggressions that exist in corporate workplaces and schools surrounding beauty and appearances. Local Black-led organizations and activists have been fighting these unfair standards for decades and the movement has also extended to corporations looking to change their discriminatory policies. These brands can no longer simply pay lip service as consumers demand action be taken against these forms of discrimination.
Workshop Question - How can your brand help address forms of racial discrimination both internally and systemically?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Footwear Cross-Over
Footwear design is being updated with tech from the home or auto industry
Trend - Footwear designers and brands are attempting to revolutionize their category by borrowing sensibilities from other industries—the home and auto sector, in particular. From borrowing distribution models to incorporating unexpected tech features, the designs are pushing the envelope both aesthetically and functionally.

Insight - Impressed and inspired by the state of human progress as impacted by the expansion of innovations in technology, consumers are increasingly investing interest and time in cutting-edge products and experiences. This is true especially for individuals who consider themselves enthusiasts in tech or other categories impacted by innovation. Rooted in a desire for novelty, contemporary consumers are looking for ways to satisfy their genuine curiosity.
Workshop Question - What technology/strategy can your brand effectively borrow from an adjacent industry?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends