Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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Media platforms focus on niche interests to target specific consumer groups
Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to hyper-specific interests to connect with certain consumer groups. From platforms that target pop culture phenomenons to those that focus on hobbies and cultural interests, these examples showcase a desire for not only curated content, but media that is more in line with diverse consumer sentiments. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,857 Total Clicks
Apr 16 - Feb 18
Recent and Untested
Pop CultureSocial Media
Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,927 Total Clicks
Feb 17 - Feb 18
This Week and Warm
Art & DesignFashionHip Fashion
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,919 Total Clicks
Oct 17 - Feb 18
This Week and Hot
Pop CultureFashionHip Fashion
Cafes market themselves as having one prominent specialty
Implications - Where once cafes known for specializing in certain foods gained awareness through word of mouth, they are now pronouncing their specialties and designing entire business models around them. This shift is a result of changing consumer behavior, where brand awareness is more likely to spread via social media platforms–resulting in a need for businesses to create a unique point of distinction to enhance engagement. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
46,412 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & DesignMarketingLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Rituals steeped in tradition are adopted into augmented reality platforms
Implications - Practices that were once heavy in tradition, myth or personal ritual are being integrated into AR formats. This shift reveals the importance of tech in not only representing history and traditions, but in transforming them into platforms that are more relevant to the needs of today's consumers, who have long experienced waning engagement with these concepts. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,552 Total Clicks
Aug 16 - Feb 18
This Week and Warm
TechArt & DesignLifestyle
Fine dining classics are reinterpreted for vegan eaters
Implications - While a three Michelin starred vegan restaurant remains elusive, food producers all over the world are contributing to the vegan movement by creating animal by-product-free equivalents of luxury food items. As the vegan food market continues to experience growth, these meat-free innovations challenge fine dining conventions. Initiatives like these signal the need for more creative and scientifically-backed vegan alternatives to push forward a more accommodating vision of the luxury dining industry. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,971 Total Clicks
Dec 17 - Feb 18
This Month and Mild
Art & DesignLifestyleFood
Stereotypical "dad" fashions are adopted as marketing and design tools
Implications - With the rise of "dad" memes online has come the adaptation of this pop cultural reference into the design influences and marketing of fashion brands–both exclusive and not. This shift indicates the ever-growing relevance of Internet culture in enhancing the relatability of real world initiatives–where once the opposite was true. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
111,923 Total Clicks
Jul 16 - Feb 18
This Week and Hot
Pop CultureFashionMarketing
Trend Hunter Services
Big chain restaurants provide exclusivity through secret menu items
Implications - The rise of foodie culture is fueled mostly by a youth generation of big-brand skeptics, which could put big-brand QSRs in a compromising position. Some of these brands have found a way to provide exclusivity to the modern foodie with secret menus. These menus replace fine dining experiences and exclusive ingredients with cultural capital through limited advertising and a call to those who are "in the know." [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,906 Total Clicks
Feb 16 - Feb 18
This Month and Warm
LifestyleFood
Consumers look to snacks infused with reishi mushroom for calming effects
Implications - As consumers become better acquainted with a wider assortment of mushroom varietals, many are showing a particular interest in products made with reishi mushroom, revered for it's calming effects and general immune system support. This shift suggests that interested consumers are keen to dive deeper into the subcategories of the wellness snack market, seeking to effectively "level up" from more generalized mushroom products as they develop specific preferences based on taste and benefits of a certain variety. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
25,164 Total Clicks
Apr 17 - Jan 18
This Month and Mild
LifestyleFoodHealthDrinking
The classic floral tea blend is elevated to flavor status
Implications - Consumers yearning for bold, floral flavors are turning to Earl Grey-infused cocktails and desserts that are elevating the iconic bergamot-tinged tea to become a flavor in its own right, expanding its influence outside of the world of tea. This shift highlights the experimental nature of individuals driven by exciting and unexpected flavor experiences and speaks to the ever-expanding demand to see time-tested tastes adapted into new contexts. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,909 Total Clicks
Jun 16 - Jan 18
This Month and Average
LifestyleFoodHealthDrinking