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Tribalism

Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Conscious Consumer
Mobile apps now help consumers gauge if companies align with their values
Trend - Ethical shopping apps are gaining popularity as consumers become more conscious of the brands they support with their purchases. These apps inform consumers about a company's social and political values, empowering shoppers to choose businesses that align with their morals.

Insight - In response to global conflicts, developers have begun designing applications that help consumers assess a company's alignment with their moral values. These scanner-style apps offer valuable insights into a company's sustainability efforts, fair trade certifications, and social responsibility projects, empowering consumers to make informed purchasing decisions. Businesses adhering to ethical principles are increasingly attractive to consumers who prioritize these values in their daily lives.
Workshop Question - How can your brand demonstrate an ethical approach to its operations?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Oil Pulling
Oil pulling is marketed as a new and beneficial solution for whitening teeth
Trend - Social media has inspired dental care brands to innovate by developing products focused on oil pulling. This ancient Ayurvedic practice entails swishing oil in the mouth for a set time before spitting it out. It claims to reduce plaque buildup, prevent gum disease, and freshen breath.

Insight - Health and beauty trends, especially on TikTok, are introducing a new era of self-care practices that redefine how people approach wellness and aesthetic routines. In response, brands are creating products that resonate with current social media trends, encouraging new consumers to share and experience their effectiveness firsthand. By integrating social media influences into product development strategies, brands can appeal to consumers who prioritize community and seek experiential products.
Workshop Question - What social media trends are transforming your industry?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automotive Peripheral
Automotive and computer brands are partnering on co-branded products
Trend - Automotive brands are becoming increasingly involved in the consumer technology industry by releasing co-branded smartphones, computers, components, and accessories. These products come with the established credibility of both respective brands, leading to rapid growth within the space.

Insight - Brand identity plays a key factor for most consumers when searching for new products. Brands commonly regarded as household names often get preferential treatment when two products are perceived to be equal. For many consumers, this is true even for products outside of the respective companies' typical industries. In order to capitalize off the preference for established brands, automotive companies are partnering with consumer electronics companies on co-branded offerings in both spaces.
Workshop Question - How could your brand leverage co-branding partnerships across industries to enhance its brand credibility and reach new consumer segments?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Running Clubs
Running clubs soar in popularity as individuals look to connect in real life
Trend - Running clubs are soaring in popularity and brands are brands are tapping these groups for sampling opportunities and sponsorships. These clubs provide a structured and social environment for runners of all levels, fostering a sense of community and camaraderie.

Insight - In an increasingly tech-focused world, people are experiencing heightened levels of loneliness and are seeking meaningful, real-life connections. The high cost of living has driven individuals to look for affordable and accessible ways to stay active and socialize. Many are opting for outdoor meet-ups in parks over traditional social settings like pubs. This shift is not just about cost savings; it’s about finding community and support in shared activities
Workshop Question - How can your brand leverage the growing desire for real-life connections and community-focused activities to foster stronger customer engagement?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Athletics
Brands are launching campaigns to support neurodivergent athletes in sports
Trend - Both athletics brands and those adjacent to the sports industry are launching campaigns to support the inclusion of neurodiverse athletes. These campaigns include community activations, fundraising for charities, and sporting programs, thus building trust and good will with the communities.

Insight - As consumers become more socially conscious, their purchasing decisions increasingly reflect their values, particularly regarding inclusion. This shift in consumer behavior is evident in the sports industry, where there is a growing demand for brands to favor inclusion and show clear support for social issues. This trend is pushing brands to initiate and sponsor events, products, and endorsements that highlight neurodiversity in sports, thereby fostering a culture of acceptance and recognition.
Workshop Question - How could your brand build trust with socially-conscious consumers by developing initiatives that support and include underrepresented communities?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smartphone Fashion
"Phonecore" features over-the-top accessories inspired by smartphones
Trend - Phonecore, the latest style trend, is taking social media by storm with nearly 130 million TikTok posts. This trend features over-the-top accessories inspired by smartphones such as HMD's Phonecore range, as well as smartphones adapting to become accessories themselves, like Hailey Bieber's lip gloss-holding phone case, blending tech and fashion in innovative ways.

Insight - The rise of the "smartphone as an aesthetic" reflects a growing consumer desire for fashion that integrates cutting-edge technology in visually impactful ways. In an era where personal devices are central to daily life, accessories inspired by smartphones, as well as smartphones functioning as accessories, resonate deeply with tech-savvy, fashion-forward individuals. This trend taps into the intersection of nostalgia and futurism, appealing to those who appreciate both retro design elements and modern innovation.
Workshop Question - How can your brand tap into the rise of "smartphone as an aesthetic" or other trending aesthetics?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sober Subscription
Brands launch curated subscription services with mocktails & non-alcoholic wine
Trend - Mocktail and sober beverage subscriptions are gaining popularity as more consumers seek alternatives to traditional alcoholic drinks. These subscription services offer curated selections of non-alcoholic beverages, from sophisticated mocktails to wellness-focused drinks, delivered directly to consumers' doors.

Insight - Fueled by a growing awareness of alcohol's health impacts and a desire for mindfulness, more consumers, particularly wellness-focused Millennials and Gen Z, are embracing the "sober curious" movement. Social media and wellness influencers are further contributing to this shift by normalizing sobriety and promoting the benefits of reducing alcohol intake. Furthermore, the increasing availability of high-quality, non-alcoholic beverages provides consumers with sophisticated and enjoyable alternatives, making it easier to embrace a sober curious lifestyle.
Workshop Question - How can your brand develop new offerings that cater to the growing trend of health-conscious consumers seeking sophisticated alternatives to traditional products?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Palm Beach Chic
Palm Beach Chic Emerges as the Newest Anti-Quiet Luxury Aesthetic
Trend - The Palm Beach style outfit embodies the quintessential blend of vibrant luxury and relaxed sophistication. Rooted in the playful yet plush aesthetics of Florida's upscale resort life, this fashion trend is marked by its bold colors, lush prints, and an emphasis on leisure and comfort.

Insight - The rising popularity of maximalist style in fashion underscores a broader consumer shift away from quiet luxury towards more expressive and vivid aesthetics. This trend reflects a desire among consumers to embrace fashion that combines bold personal expression with elements of fantasy and indulgence. As people increasingly seek ways to infuse their everyday lives with distinctiveness and a dash of escapism, maximalist outfits offer an accessible route. Brands can leverage this trend by providing products that not only offer comfort and glamour but also cater to the aspirational desires of consumers looking to stand out.
Workshop Question - How can your brand cater to the emerging maximalist aesthetic? In what ways can you appeal to consumers desiring statement pieces?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Third Space
Brands launch third spaces that allow neighbors to connect with each other
Trend - Brands are creating "third places," a concept championed by sociologist Ray Oldenburg, to offer social spaces distinct from home and work. These welcoming environments foster regular connections among people through shared interests or activities, responding to the consumer's quest for community and spontaneity.

Insight - The remote work boom and social shifts are fueling a consumer desire for "third places" – hubs beyond work and home for connection. Craving escape from car-dependent suburbs and planned social activities, consumers seek spaces for spontaneous interaction and emotional support. Brands that successfully tap into this trend do so by crafting casual, community-focused havens. These spaces cultivate a sense of belonging and unity, drawing people together over shared experiences and interests, thereby winning the hearts and loyalty of consumers.
Workshop Question - How can your brand create a third space that fosters community connections and provides a sense of belonging for consumers in today's increasingly isolated society?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Hair
Brands are pushing back against beauty standards with haircare campaigns
Trend - Beauty brands are encouraging self-expression through diverse hairstyles in new marketing campaigns. With a primary focus on textured hair, these campaigns challenge beauty standards and champion cultural roots and individuality. These campaigns leverage authenticity to capture new audiences.

Insight - Beauty brands often struggle with expansion beyond their established target audiences, with many only being popular among certain demographics or regions. However, despite offering products catering to diverse audiences, brand engagement does not always expand quickly, leading to these brands seeking partnerships with agencies or adjacent companies to launch campaigns. By targeting and authentically connecting with the target demographic, these brands can gain the trust of new consumers.
Workshop Question - How could your brand expand its market presence by fostering a positive connection with its audience through transparency?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends