Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Newly Added
Category List
Full Index


Beauty branding incorporates astrology in the creation of diverse collections
Implications - Given the inevitable crossover between beauty fans and astrology buffs, the incorporation of zodiac references into special edition collections seems like an obvious win for cosmetics brands. In addition to leveraging the current interest in ethereal visual branding in the beauty market, this progression offers consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology that is particularly attractive across categories in the current cultural climate. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,086 Total Clicks
Jun 17 - Aug 18
This Week and Warm
FashionMarketingCosmetics
Brands offer makeup and hair care collections themed around cities
Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,371 Total Clicks
Sep 16 - Aug 18
This Week and Warm
FashionHairCosmetics
Museums court streetwear collectors with commemorative fashion pieces
Implications - Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This progression highlights the need for older institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections, therefore expanding on the experience of the art in a way that makes it feel accessible to all. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,358 Total Clicks
Jan 18 - Aug 18
This Week and Warm
Mental health and finance combine to motivate younger consumers
Implications - Younger consumers who are just starting to consider their financial goals often find the money management process daunting and stressful. To alleviate this, the finance world is becoming more mindful of mental health and the need for holistic motivation. This shows a more sensitive, informed approach to a youth demographic who is delaying traditional milestones. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
12,079 Total Clicks
Jan 17 - Aug 18
This Month and Untested
LifestyleLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Manufacturers of consumer goods adopt zero-waste production processes
Implications - As technological advancements have allowed for more creative and impactful reuse and recycling methods, some manufacturers of consumer goods are following suit by committing to waste-free manufacturing processes. For many consumers, zero-waste manufacturing serves the added benefit of providing a distinct value proposition that extends beyond claims of sustainability. Millennial and Gen Z consumers continue to expect the brands they engage with to reflect their own values and this slow shift in production practices highlights the growing purchasing power of today's youth. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
51,202 Total Clicks
Jul 17 - Aug 18
This Month and Warm
MarketingBusinessLifestyleEco
"Dry" nights out increase in availability due to Millennial demand
Implications - Where once, an alcohol-free night-out might have seemed unappealing to some, the promotion of sobriety in a social setting today acts as a key value proposition for many party purveyors. By providing party-goers with a safe, fun and stigma-free space to let loose, brands are able to capitalize on a growing market. While motivations to abstain from drinking varies, two of the key drivers here include the heightened financial and health contentiousness of Millennial consumers. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
18,008 Total Clicks
Jun 18 - Jul 18
This Month and Mild
Brands increase consumers’ mood with happiness-evoking pop-ups
Implications - Consumers, especially Gen X and Y are focusing efforts of reaching wellness through holistic endeavors. Brands taking note of this consumer desire are aiding the process by creating pop-ups designed to elevate moods and create blissful experiences; focusing less on commodities and more on emotion, brands are making concrete consumer connections. This shift in brand marketing will be a direct reflection on the consumer’s brand loyalty. [More]
SCORE 9.3
Popularity
Activity
Freshness
Megatrends
Patterns
63,510 Total Clicks
Oct 17 - Jul 18
This Month and V. Hot
Art & DesignMarketingLife-Stages
Trend Hunter Services
Branded events and spaces help families bond through games
Implications - Taking the traditional “family game night” concept and adding their own spin to it, brands are choosing to offer branded, immersive game night experience for families to enjoy. These events and products take the interactive nature of their environments and use it to establish positive bonding experiences between family members, and as a result are able to create those same positive associations between the consumers and the brand itself. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
13,970 Total Clicks
Jun 18 - Jul 18
This Month and Mild
BusinessLifestyle
Hotel designs are inspired by whimsical journeys
Implications - Hotel designs are being inspired by journeys that have been abundant in pop culture and literature for years, namely shipwrecks and space travel. These environments are multi-faceted as they can be either luxurious or child-friendly, and offer niche hotel stays for individuals looking for more experiential travel options without any excess commitment. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
42,188 Total Clicks
Jun 17 - Jul 18
This Month and Hot
Art & DesignWorldTravel
"Secret recipes" are on the rise as a marketing tool
Implications - Brands in the food and beverage industry are increasingly offering items deemed as having "secret recipes" that are hidden from consumers. The use of such secretive marketing creates an air of mystery around the products themselves, and is able to perfectly integrate consumers' interest in both tradition and curiosity in their consumption habits. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
16,845 Total Clicks
Feb 18 - Jul 18
This Month and Mild
MarketingLifestyleFood