Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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Use of smart tech becomes more about lifestyle than function
Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,728 Total Clicks
Jul 17 - Jun 18
This Week and Warm
TechMarketingBranding
Brands are adapting their business models to incorporate escape rooms
Implications - Brands are adapting their business models and marketing campaigns to include escape rooms that enhance the consumer experience. These spaces offer experiential environments where brands are able to engage their consumers' sense of curiosity and play, while simultaneously strengthening consumer loyalty due to their interactive and distinct nature. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
22,817 Total Clicks
Oct 17 - Jun 18
This Week and Warm
Art & DesignBusiness
Ice Cream is used as a step towards experiencing global palette
Implications - By leveraging ice cream as an exploratory platform, brands are allowing consumers to experience new cultures via regional flavors, but with the security of the familiar dessert concept. This combination speaks to the consumer desire for experimental foodie experiences, coupled with a refusal to limit their palettes to their own geographic experiences. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
74,818 Total Clicks
Sep 16 - Jun 18
This Month and Mild
WorldLifestyleFoodRegional
Alcohol brands turn their products into catalysts for fundraising
Implications - Liquor companies are utilizing the products their customers regularly purchase to build awareness for the causes that the companies support. Not only does this increase awareness of the specific charities and causes that the brands work in support of, it also raises awareness among consumers about the companies' pursuit of corporate social responsibility programs, enhancing brand perception as a result. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
20,682 Total Clicks
Dec 17 - Jun 18
This Month and Average
MarketingSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands empower young consumers to co-create technology commodities
Implications - Brands are working directly with children to co-create futuristic products that combine imagination, reality, and technology. This approach to product development empowers children to embrace their inventiveness while inspiring brands to become visionaries of free-spirited ideas. Unlocking a sense of nostalgia, product creators are more likely see the world through a new, childish perspective; therefore pushing the boundaries of technology to create meaningful products that will resonate with young consumers. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
78,636 Total Clicks
Nov 16 - Jun 18
This Month and Mild
TechLifestyleLife-Stages
Iconic food smells are transferred into candle form to strengthen familiarity
Implications - Food-scented candles help brands connect with consumers within the home by transporting them to the last time they enjoyed that brand's food item. The integration of branded scents into the home enables companies to authentically build familiarity as a means of strengthening customer loyalty, with the added benefit of catering to consumers' preference for novelty for the items being outside of the brands' traditional spaces. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,286 Total Clicks
Dec 16 - May 18
This Month and Mild
MarketingLifestyleBranding
The fashion world provides commentary on mass tourism
Implications - Clever fashion brands allude to the shared experience of mass tourism with faux souvenirs and editorials characterized by social cues that denote sightseeing. This commentary on the ubiquitous nature of the travel experience may also be meant as subtle criticism of the state of the industry. In highlighting the mundane nature of these mass-produced cultural experiences, brands are able to connect with consumers through authentic dialogue on globalization and unsustainable lifestyles. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
73,690 Total Clicks
Dec 16 - May 18
This Month and Warm
FashionWorldHip FashionTravel
Trend Hunter Services
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury that may seem indulgent and thus evoke feelings of wealth-related guilt. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
117,211 Total Clicks
Mar 17 - May 18
This Month and Hot
Fashion-forward brands wield gaming nostalgia to appeal to mature consumers
Implications - Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
69,927 Total Clicks
May 17 - May 18
This Month and Warm
Pop CultureTechFashionGames
City-inspired product ranges cultivate personalities around destination
Implications - As consumers continue to be more naturally grouped by overlapping interests than traditional demographic markers, clever brands are designing collections that offer diversified experiences through personified metropolitan designations. This shift highlights the ability of brands to entice through the creation of unique "personalities" around product offerings that help consumers get excited about the new ways in which they are able to self-categorize themselves within collective experiences. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
45,224 Total Clicks
Jul 17 - May 18
This Quarter and Warm
MarketingLifestyle