Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
93,207 Total Clicks
Dec 15 - Nov 17
Recent and Mild
MarketingBusinessLuxury
Brands have been inspired by the viral Pokemon Go phenomenon
Implications - The Pokemon Go phenomenon has inspired brands to put out key enhancements to the game -- whether those are through conjoining the game with fitness initiatives or simplifying consumers' ability to play it. These extensions to the Pokemon Go brand have two benefits -- instant recognition that takes away the need to excessively market the products or services, and catering to the consumer desire for brands to take holistic approaches to enhancing their lifestyles -- even via the most unconventional platforms. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,404 Total Clicks
Jul 16 - Nov 17
Recent and Warm
Pop CultureTechArt & Design
Game brands leverage viral trends to promote positive change
Implications - Brands that offer games are either taking advantage of already-viral platforms, or are leveraging their products' ability to go viral – all for a greater cause. Whether charitable or political in nature, this shift reveals that for brands and nonprofits to best create positive change, leveraging top-of-mind subjects and playing on social media habits is one of the most meaningful ways to achieve this goal – motivating consumers who spend the majority of their time consuming viral content. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
25,040 Total Clicks
Sep 16 - Nov 17
Recent and Mild
Art & DesignMarketing
Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,495 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFoodLifeDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands are accommodating expecting mothers seeking to maintain their health
Implications - Expecting mothers in North America are becoming increasingly active to stay healthy during their pregnancies, and brands are accommodating this fact by offering apps and services that enhance the health and fitness of pregnant women. With more consumers seeking out well-rounded lifestyles, accommodating this shift in the women-specific health industry is an extension of the consumer desire for specialized experiences. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
23,559 Total Clicks
Mar 16 - Nov 17
This Month and Warm
TechBusinessLifestyleHealth
Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
133,471 Total Clicks
Jan 16 - Nov 17
This Month and Average
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,072 Total Clicks
Oct 17 - Nov 17
This Month and Mild
Trend Hunter Services
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
32,726 Total Clicks
Nov 17 - Nov 17
This Month and Warm
Networks help gaming fans connect with each other and find nearby events
Implications - As esports continue the transition into the mainstream, the droves of fans and followers who connect to the competitions need ways to connect with one another. Platforms and networks have thus arisen to satisfy this need, giving fans resources for finding nearby pro and amateur events, learning the ropes of competitive gaming, and connecting with one another. In this way, brands that find methods for serving a preexisting, passionate fan base can channel some of that passion towards their own cause. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,637 Total Clicks
Mar 17 - Nov 17
This Month and Untested
TechGames
Magazines are being redesigned for highly specialized purposes
Implications - Magazines have had to shift away from their standard print and ad-filled designs to incorporate their major competitor – the Internet. As a result, magazines with specialized, rare, or reformatted content are becoming increasingly common, as brands seek to fuse the benefits of both the online media consumption world, and the tangible one. As social media is now a primary source of entertainment and engagement, this shift serves to draw consumers back into this form of media consumption in a way that avoids traditional banalities. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
96,795 Total Clicks
Mar 16 - Nov 17
This Month and Warm