Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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Elements of meditation and relaxation are instilled in kids and young consumers
Implications - With health and wellness continuing to be top of mind for many consumers, we’re seeing this mentality being educated to much younger audiences like kids and teens. From school programs that prioritize meditation and personal well-being to games and activities that encourage mindfulness and relaxation, these examples seek to not only showcase the importance of educating youth on how to maintain elements of wellness, but they also provide outlets earlier on in life that will help youth deal with their everyday stresses in a more accessible, independent way.

Homework Question - In what ways can your brand educate younger consumers in a more mindful way? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,039 Total Clicks
Feb 17 - Mar 19
This Week and Untested
LifestyleHealth
The popularity of subscriptions leads to to specialized iterations
Implications - Having gained a huge amount of subscribers and believers since its fairly recent inception, the subscription service model is now entering in some highly specialized industries, and catering to highly specific demographics. By catering to "super fans" of specific products or experiences, services that fall into this category are able to expand their reach in terms of what can be offered via this format.

Homework Question - Conceptualize a subscription service that your company could offer its customers. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
72,707 Total Clicks
Apr 18 - Mar 19
This Week and Warm
Men's workwear is embraced for its quiet sensibilities and functionality
Implications - Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. Inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim, this adoption of workwear speaks to an interest in building a wardrobe around timeless pieces not tied to any particular era, and which channel the quiet, stoic sensibility of normcore ideals.

Homework Question - What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,348 Total Clicks
Jun 18 - Mar 19
This Week and Average
FashionHip FashionFashion for Men
Brands poke fun at their rivals in bolder, call-out strategies
Implications - While branded rivalries have been going on for as long as we know it, a once behind-the-scenes interaction is now coming into the limelight through bolder, in-your-face marketing tactics. Beyond social media battles and light-hearted exchanges, brands in QSR all the way to fashion are taking more risks through activations and real-world campaigns that call out their competitors in negative, albeit humorous, ways. From comparing value to straight-up insults, these examples speak to the evolution of brand identities and a growing willingness to take risks when it comes to consumer communication and messaging in the public space.

Homework Question - What risks are you willing to take to be more open and transparent with your consumers in terms of outlining your value proposition? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,185 Total Clicks
Mar 18 - Mar 19
This Month and Warm
MarketingPublicity StuntsBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Cafes and restaurants are designed around "Instagrammable" aesthetics
Implications - Restaurant and cafe brands are adapting to the rituals of Millennials and Gen Z with store designs that mimic the social media-friendly visuals that are so popular today. No longer relegated to pop-up campaigns alone, these spaces have a direct tie to the values of younger generation, and cater specifically to their desire for shareable experiences.

Homework Question - Conceptualize a social media-friendly space that your brand could offer its customers. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
79,600 Total Clicks
May 17 - Mar 19
This Month and Hot
LifestyleFood
Food-themed sneaker designs appeal to Gen Z consumers
Implications - Specialty sneaker designs inspired by food, whether in design alone or because of collaborations with brands in the food industry, are on the rise. These designs and collabs come as brands increasingly try to appeal to the Gen Z consumer base with playful items they can share on social media.

Homework Question - How could your brand appeal to Gen Z via social media-friendly designs? [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
68,945 Total Clicks
Mar 18 - Mar 19
This Month and Warm
FashionShoes
Campaigns reflect on raw motherhood experiences for authentic appeal
Implications - Choosing not to sugarcoat the real life experiences of what it means to be a mom, brands are shedding light on messy, tough, challenging aspects of raising a child. From referencing the physical impact of giving birth to the pains and headaches that come with taking care of newborns, these examples are showcasing everyday rituals and responsibilities of parents as a way to not only reflect what life is really life, but also create a narrative with consumers that showcases the brands' understanding of their everyday afflictions.

Homework Question - In what ways can your brand better tap into the rituals and challenges of your core consumer? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,317 Total Clicks
May 17 - Feb 19
This Month and Average
MarketingLifestyle
Trend Hunter Services
Brands are using music as inspiration for their product lines
Implications - Brands are turning to the music industry for inspiration for their various ventures, with unlikely industries ranging from makeup to food taking cues from the different genres, organizations or themes that the music industry represents. This shift comes as brands increasingly seek to branch out into adjacent spaces in the process of product ideation in order to better present to their customer.

Homework Question - Consider an unlikely industry that your brand could draw inspiration from. [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
70,735 Total Clicks
Jan 17 - Feb 19
This Month and Average
Tech
Brands target Gen Z's for their passion for food
Implications -The culinary world continues to boom as a result of a passion for food by generations like Gen Z. Social media channels enhance their knowledge about local and bucket-list destinations. Brands are revamping their products to appeal to Gen Z's as their interest in this space continues to grow. This shift caters to Gen Z's prioritization of social media-friendly experiences.

Homework Question - Can your product/service shift to target emerging demographics like Gen Z? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,172 Total Clicks
Feb 19 - Feb 19
This Month and Average
LifestyleFood
Fashion brands turn to unexpected mediums to communicate their story
Implications - With many of the leading brands in the fashion space being decades-old, staying relevant is an ongoing and highly competitive pursuit. Helping many companies in the fashion industry to that end is a new approach to branding that focuses on the adoption of unexpected mediums, like virtual maps or podcasts, to breathe new life into these brands and their stories. More broadly, this signals an openness to an unexpected marketing approach by even the most storied brands.

Homework Question - What's an unexpected medium your company could use to tell its brand story? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
81,124 Total Clicks
Jan 19 - Feb 19
This Month and Warm
TechFashionMarketingBranding