Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
52,175 Total Clicks
Feb 17 - Sep 17
New and Average
MarketingBusinessNew VenturesBranding
Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
133,539 Total Clicks
Apr 15 - Sep 17
This Week and Warm
The coffee-making ritual is taken a step further by appealing to many senses
Implications - The early phases of coffee culture relied heavily on attention to flavor, but as the culture expands, more emphasis is being placed on the ritual. Combining this need for ritual with the increasing consumer demand for experience has ushered in an era of multisensory coffee makers. Appealing to all senses solidifies the coffee-making experience as an unforgettable moment of luxury in the consumer's mind; this speaks to the power of multisensory experiences across all categories. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,558 Total Clicks
Jul 17 - Sep 17
This Week and Warm
LifestyleFoodDrinking
Brands and institutions are focusing on developing gaming and development skills
As eSports continues to grow in popularity and brands and institutions increasingly understand the implications it has in different fields, educational services and programs that cater to those interested in this industry are beginning to pop up. Where eSports was once understood as a subculture, the industry is now being built from the ground up in a way that establishes more comprehensive processes related to how it will impact business, entertainment, the legal system, and consumer behavior – all through various educational tools. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,570 Total Clicks
Aug 16 - Sep 17
This Week and Mild
TechMarketingBusiness
The 6 Patterns of Opportunity & Top 18 Megatrends
Novel dining experiences incorporate traditionally disgusting ingredients
Implications - In the food industry, the gourmet category has long represented the avant-garde edge, pushing boundaries wherever possible. But as foodie-ism has exploded among consumers, the average eater has been exposed to far more cuisines, delicacies, and flavors than in years past. To surmount those jaded tastes, brands have crafted delicious gourmet dishes out of traditionally disgusting, unappetizing ingredients and features. As consumers use social media and the internet to gain access to broader swaths of a given industry, brands need to subvert norms to remain interesting and appealing. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
21,455 Total Clicks
May 17 - Sep 17
This Week and Average
LifestyleFood
Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,619 Total Clicks
Sep 16 - Sep 17
This Month and Warm
Pop CultureLifestyleSportsHealth
Chocolates are being marketed specifically to Millennials and Gen Zs
Chocolate brands are beginning to target their products specifically to Millennial and Gen Z demographics by combining their offerings with the various fads and trends that these generations are drawn to. This shift serves to cater to the desire of these consumer groups to engage with brands on another level – whether that be through social channels, or simply an enhanced interest in their more dynamic products. As brands seek to create better connections with consumers, doing so by tapping into their niche interests takes their products and services to the next level. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
67,832 Total Clicks
Apr 16 - Sep 17
This Month and Warm
MarketingLifestyleFoodLife-Stages
Trend Hunter Services
Online platforms encourage dissent to amplify user engagement
Implications - Online tribes host engaged communities, but those communities can be insular, with little room for growth. Platforms designed for arguments still harness tribalism, but by pitting sides against one another, these crowdsourced debate sites cement impassioned beliefs and encourage new users to join the fray. Rather than pushing for a united consumer base, brands that encourage an argument between consumers can broaden their reach and create more dedicated fans of their products. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,149 Total Clicks
Aug 16 - Sep 17
This Month and Mild
Social Media
Programmers create human-like interfaces through intentionally erroneous tech
Implications - To err is human, but robots, AI, and technology in general are so incredibly advanced that mistakes rarely occur. Machines and software interfaces with minor, intentionally programmed slip-ups and errors can thus be more relatable than flawlessly precise and accurate tech. Along the same lines, brands can introduce humanizing mistakes into their efforts to better forge relationships with their consumers. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
94,230 Total Clicks
Dec 16 - Aug 17
This Month and Average
Tech
Designers and creators rethink national icons to align with modern style
Implications - National identities are steeped in centuries of tradition, but individualistic creators aren't content to be defined by regional personas. Rather than deferring to predetermined identities, modern designers and writers are rethinking their countries' icons and histories to fit the persona of the modern consumer. The willingness to rework deeply entrenched ideas illustrates the importance of individual identity-construction. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,199 Total Clicks
Aug 16 - Aug 17
This Month and Warm
Art & DesignWorldDesign