Tribalism
Individuality has been democratized, and consumers don't want to be categorized by age, gender, or other traditional demographics. They prefer allegiant tribes bonded by common interests or principles.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
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QSR retailers turn to pre-packaged goods to reach consumers on-shelf
Implications - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.This fast food expansion into grocery isles and shelves not only speaks to the growing desire for convenience in areas of consumption, but also a willingness from brands to expand their business models into adjacent categories. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,338 Total Clicks
Jun 17 - Oct 18
This Week and Average
LifestyleFood
Retirement-related spaces and services prioritize "youthful" activities
Implications - Battling stereotypes and beliefs about how people can and do age, retirement spaces and services are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,957 Total Clicks
Feb 17 - Oct 18
This Week and Warm
Lifestyle
Icelandic-style yogurt gains momentum with North American consumers
Implications - Where once Greek yogurt served as the zeitgeist of the yogurt world, today, Icelandic-style skyr has captured the attention of novelty-seeking yogurt fans. With recreational travel to Iceland having boomed in recent years, it comes as no surprise that a desire for Icelandic cuisine would follow. Yogurt is a fast-moving, trend-susceptible category and skyr-inspired products serve as a natural progression that satisfies the consumer desire for simple, natural and unique products. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
34,805 Total Clicks
Jul 16 - Oct 18
This Week and Warm
LifestyleFood
NBA collaborations with lifestyle brands reflects the evolution of streetwear
Implications - As limited-edition streetwear collaborations have become more sought after by consumers, other brands, like the NBA, have tapped into these collaborations to create statement pieces. Such collaborations have transformed NBA-related apparel from fans supporting their team, to consumers wearing apparel that represents both their favorite team (or player), and their personal brand. [More]
SCORE 7.1
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Activity
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Megatrends
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34,561 Total Clicks
Mar 18 - Oct 18
This Week and Warm
FashionHip Fashion
The 6 Patterns of Opportunity & Top 18 Megatrends
Wellness-focused travel experiences are rebranded to reach a new generation
Implications - Millennials today are known for their preference to spend on experiences rather than products, and this has impacted and contributed to the popularity of travel among this generation. Layering onto this interest in exploring the world is millennials' interest in self-improvement, which has led to the creation of tailored travel experiences focused around providing a path to wellness as well as a chance to explore the world. This shift speaks to the ways in which wellness has the capacity to impact a huge variety of segments, and the ways in which companies can leverage that interest to create something more appealing to today's young adult consumer. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,276 Total Clicks
Feb 17 - Oct 18
This Week and Mild
A cultural obsession with the red planet influences all manner of lifestyle products
Implications - Consumer obsession with recent developments regarding potential travel to Mars has lead to an influx of products and experiences that interpret the red planet is various ways. This progression is an example of the inspiration derived by tastemakers and designers from such cultural fascinations and the larger influence innovations in technology have on the zeitgeist. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
59,193 Total Clicks
Feb 18 - Oct 18
This Week and Warm
TechFashionScienceHip Fashion
NASA expands on its image with unique lifestyle branding partnerships
Implications - Looking to seize the opportunity provided by their cultural status, NASA is branching out with a number of lifestyle partnerships that see the creation of coveted co-branded streetwear and sneakers. This progression highlights the youthful fascination with utilitarian brands and the new pattern of crossover collections between such institutions and cult style collectives. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
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61,036 Total Clicks
May 17 - Oct 18
This Week and Warm
Pop CultureFashion
Trend Hunter Services
Upscale designers court sports fans with sophisticated team gear
Implications - Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. This expansion on sports franchise merchandise speaks to the new understanding that consumers are more easily categorized by overlapping interests than traditional demographic categories, and are therefore keen to self-identify with unique co-branded items that depict their multifaceted interests. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
46,919 Total Clicks
May 18 - Oct 18
New and Average
FashionHip FashionLifestyleSports
The fashion world's return to maximalism includes an animal print redux
Implications - Emerging primarily as an antidote to the cult of minimalism of recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward. In addition to serving as an example of the reemergence of 1980s fashion motifs, this shift speaks to the desire of many consumers to liberate themselves from the minimalist doctrine that includes a safe neutral palette. [More]
SCORE 6.4
Popularity
Activity
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Megatrends
Patterns
30,843 Total Clicks
Jan 18 - Oct 18
This Week and Warm
FashionHip Fashion
Fast food brands incorporate new avocado toast-inspired menu items
Implications - As the popularity of avocado toast has helped it become almost shorthand for a generation of brunch enthusiasts, QSR brands are looking to take advantage of its ubiquitous nature by using it as inspiration for new menu items. This shift speaks to the interest in fast food menus elevated with ingredients associated with fresh artisanal dishes and the opportunity of these menu expansions to win over discerning millennial consumers. [More]
SCORE 5
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Activity
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Megatrends
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16,729 Total Clicks
Mar 18 - Oct 18
This Month and Untested
LifestyleFoodHealth