Naturality
Social-minded consumers seek connections to experiences and products that connect them to bigger, more important things.
Related Megatrends:
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Brands offer individual sachets packed with nutritious ingredients
Implications - Whether as additives to meals, or formulated as powders that make different beverages, sachets enriched with nutritious ingredients are working to convenience the food-related rituals of health-conscious consumers. This simple yet significant reformatting of the designs through which such nutritious products are offered serves consumers' preference for novelty in their purchase decisions. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,953 Total Clicks
Oct 16 - Nov 17
New and Average
Body odor control now comes in solid, wipe form
Implications - Some brands are offering odor-neutralizing wipes, as opposed to the cream, gel or spray-on formulations that deodorants normally come in. These wipes provide the on-the-go treatment that many consumers now require as they speed through work and personal obligations – combining function with convenience. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,980 Total Clicks
Jun 16 - Nov 17
New and Average
MarketingLifestyleHealth
Skincare brands are creating products specifically for underarms
Implications - The skincare industry's popularity has led to an unlikely development – people taking care of the skin on their armpits. Going further than odor neutralization, these products aim to protect and detoxify this delicate area. This shift indicates the continuation of long-term approaches to health and wellness, where consumers value self-care as a ritual rather than a luxury. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
17,295 Total Clicks
Feb 16 - Nov 17
New and Warm
FashionLifestyleHealthCosmetics
Natural deoderants are able to incorporate antibacterial ingredients
Implications - Commonly-used chemical deoderants often cover up odors, but natural deodorants are becoming increasingly popular due in large part to their inherent antibacterial properties. Rather than simply covering up smells, these deodorants work to reduce the odor-causing bacteria on people's skin – catering to consumers' hygienic needs while also to their growing preference for preventative rather than stopgap solutions. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
48,663 Total Clicks
Oct 16 - Nov 17
New and Average
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands are infusing both vitamins and protein into their snack products
Implications - Brands are ensuring that their snack and beverage products are heavy in both protein and in vitamins – working to support consumer health while offering a distinct selling point. This combination serves consumers' desire for accessible health – offering a convenient two-in-one product that works to simplify their purchase decisions. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,632 Total Clicks
Oct 17 - Nov 17
New and Untested
Juice brands emphasize the protein content of their beverages
Implications - With protein always being a high seller in the health food industry, brands that offer fresh juices are now emphasizing protein content in their products.This shift highlights the ongoing necessity for brands to adopt marketable keywords into their products, catering to consumers' desire for a combination of novelty and familiarity in their purchase decisions. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
51,710 Total Clicks
Jul 16 - Nov 17
New and Warm
Urban design is accommodating bikes in new and innovative ways
Implications - The increasing necessity of bikes in urban areas -- both for economical and environmental reasons -- has led to cities going further than simply adding bike paths in their approaches to urban planning. Instead, architectural projects are accommodating bike usage in their designs in ways that are both creative and aesthetically attractive. These enhance the quality of life for bike users, and show an acceptance that these design shifts must occur in order for urban environments to keep up with the habits of rising populations -- working towards minimizing eco and traffic-related footprints. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
87,722 Total Clicks
May 17 - Nov 17
Recent and Warm
Trend Hunter Services
Prenatal health products are no longer only packaged as supplements
Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This broadens the market, offering a two-way benefit where brands have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being essential for specific groups of people – in this case, pregnant women. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,627 Total Clicks
Nov 15 - Nov 17
This Month and Mild
Clothing brands expand lines to accommodate people with disabilities
Implications - The fashion industry has slowly begun to accept the importance of creating clothing for people with body types outside traditional beauty norms, and the most proactive brands are taking that logic a step farther. Conscious fashion brands have begun designing clothing with disabled people as the target wearers, recognizing the specific needs of broader swaths of people. Brands that consider accessibility not only increase their base of consumers, but also demonstrate their thoughtfulness as a whole. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,945 Total Clicks
May 17 - Nov 17
This Month and Warm
FashionSocial Good
Vacuum cleaners are being designed with anti-bacterial features
Implications - Vacuums cleaners are no longer simply sucking up dirt and dust in the home, they are now actively eliminating bacteria and the odors and allergens it can cause. These evolved designs eliminate the need for consumers to purchase separate devices that serve these same purposes. The compounding of these functions serves to cater two consumer desires – for quality over quantity in their purchase decisions, and for the convenience of dual-functions. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
53,875 Total Clicks
Oct 16 - Nov 17
This Month and Warm
TechLifestyleHealth