Naturality
Social-minded consumers seek connections to experiences and products that connect them to bigger, more important things.
Related Megatrends:
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Breakfast dishes adapt to better cater to those with restrictive diets
Implications - As consumers become increasingly more aware of the foods and ingredients they consume, particularly as they start the day, brands are taking note, and are moving toward more restrictive formats to appease those concerned about their diet. Taking more of a free-from approach, brands are proactively speaking to consumer concerns over allergens and dietary restrictions by offering products that explicitly lack certain ingredients. This not only showcases a commitment to consumers, but also a move toward more personalized food and beverage options. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
21,877 Total Clicks
Jan 18 - Apr 18
New and Average
LifestyleFood
Individuals on ketogenic diets can now turn to pre-made or packaged desserts
Implications - The keto diet's low-carb, high-fat nature is inherently restrictive, giving brands the opportunity to serve those on the diet by offering them specialty dessert options. The emergence of such products reveal how brands can look to consumer restrictions or selectiveness as opportunities as opposed to barriers. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,082 Total Clicks
Sep 16 - Apr 18
Recent and Mild
LifestyleFoodHealthDrinking
The B-vitamin biotin is transformed for topical applications
Implications - The beauty-related benefits that ingesting biotin offers are being taken advantage of by brands within haircare and cosmetics industries, as they incorporate topical applications of the B-vitamin. The infusion of biotin into self-care products creates automatic associations of health and "scientific" reliability in the eyes of the average consumer, limiting the amount of convincing required to sell the products through marketing campaigns. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
32,254 Total Clicks
May 17 - Apr 18
Recent and Mild
FashionLifestyleHealthCosmetics
Cannabis is increasingly incorporated into luxury skincare and cosmetic items
Implications - High-end cosmetic items that infuse the various beneficial properties of cannabis are increasingly common. This shift comes as privileged consumers become emboldened in their adoption of cannabis as a "lifestyle," and speaks to the substance's increased perceived value for such consumers. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
49,063 Total Clicks
Sep 16 - Apr 18
This Week and Warm
FashionLifestyleHealthCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Teas and coffees retain their flavors and structures, but feature altered colors
Implications - Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
43,770 Total Clicks
Jul 17 - Apr 18
This Week and Warm
Art & DesignLifestyleHealthDrinking
Attachable monitoring devices take on excessive alcohol consumption
Implications - Borderline invasive alcohol-monitoring implantations are becoming more common as institutions and brands seek to empower consumers in reducing their intake of such beverages. The use of attachable monitoring chips ensures accountability on the part of consumers seeking to enhance their health or overcome alcoholism, while giving companies in-depth quantifiable information on consumer lifestyle habits as they relate to alcohol intake. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
40,950 Total Clicks
Aug 16 - Apr 18
This Week and Average
TechLifestyleHealthDrinking
The infusion of volcanic ash in skincare is on the rise
Implications - The use of volcanic ash in skin cleansing and care products is on the rise, with brands citing benefits such as acne-prevention, anti-aging properties, exfoliation, and more. These benefits, combined with volcanic ash's natural sourcing and the interest the ingredient's name automatically piques, makes the product an easily marketable addition to skincare brands' product lines. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
57,397 Total Clicks
Feb 17 - Apr 18
This Week and Mild
FashionCosmetics
Trend Hunter Services
Baked indulgent products now come in Paleo offerings
Implications - Paleo dishes are no longer something that consumers must make at home from scratch, with brands like those in the baking industry offering sweet, packaged Paleo snacks and dishes. This shift speaks to the curation and niche targeting that consumers now expect brands to cater to, with brands responding by prioritizing individual preferences that they can still monetize. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
22,342 Total Clicks
May 17 - Apr 18
This Month and Mild
LifestyleHealthDrinking
Low-carb baking mixes rise in popularity
Implications - Consumers are no longer limited to a few unhealthy baking mix options at the grocery store now, as baking brands increasingly prioritize products that cater to dietary restrictions like carb limitations. Low-carb alternatives to traditional baking mixes cater to health-conscious consumers who are still looking to indulge – prioritizing both their needs and their preferences. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,858 Total Clicks
Mar 17 - Apr 18
This Month and Warm
LifestyleFoodHealth
Brands curate kits for the creation of nutritious, alcohol-free beverages
Implications - With the rise of DIY craft cocktails has also come a renewed interest in DIY craft juice and tea products, and brands are catering to this shift by offering kits that allow consumers to easily put together alcohol-free beverages. These products cater to the experiential and DIY preferences of consumers, without sacrificing on the convenience that ready-to-eat products offer. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,875 Total Clicks
Jul 17 - Apr 18
This Month and Warm
LifestyleHealthDrinking