Naturality
Social-minded consumers seek connections to experiences and products that connect them to bigger, more important things.
Related Megatrends:
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Artisan and high-end foods are being created with leftovers
Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
30,187 Total Clicks
Mar 16 - Jun 18
This Week and Mild
LifestyleFoodEco
Egg whites are highlighted in healthy on-the-go snacks
Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,282 Total Clicks
Oct 17 - Jun 18
This Week and Warm
LifestyleFoodHealth
Urban planning evolves to accommodate and grow local wildlife
Implications - Urban planning initiatives are slowly beginning to focus on bringing back some of the wildlife that the construction and expansion of cities has inevitably turned out. This shift comes with the acceleration of research and widespread understanding on the effects of human intervention on the environment, and reveals the significance of brands and governments working together to mitigate such concerns. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
115,804 Total Clicks
Nov 16 - Jun 18
This Week and Warm
BusinessEco
Broccoli is infused and transformed in various dishes
Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,213 Total Clicks
Sep 17 - Jun 18
This Week and Average
LifestyleFoodHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Cannabis is incorporated into menstrual relief products
Implications - The incorporation of cannabis into products that offer relief from menstruation-related symptoms is becoming increasingly common. These products indicate a rise in the acceptance of cannabis as a supplementary medicine, and caters to individuals seeking alternative treatments to mild menstrual symptoms. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,716 Total Clicks
Jan 16 - Jun 18
This Month and Warm
LifestyleHealth
Women's health products get more restrictive with free-from ingredients
Implications - As consumer desire for free-form foods expands, brands across other industries like women’s health are adopting such tactics to appeal to consumers with more restrictive wellness needs. Catering to women seeking a more natural experience during specific life stages like pregnancy or motherhood, brands are offering GMO-free and non-artificial flavored items to appeal to those who are more restrictive in their diets. This not only speaks to the growing desire for natural and organic products but also the growing desire for more lifestyle-targeted goods. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,582 Total Clicks
Feb 17 - Jun 18
This Month and Mild
LifestyleHealth
Chefs recreate eggs with entirely vegan ingredients
Implications - Though many food products are now touted as being egg-free, chefs are taking this concept a step further by creating eggs that are free of the protein they're named after. Looking and tasting like real eggs, these artificial food products provide vegan consumers alternatives to the oft-consumed item, and also cater to foodie consumers seeking novelty. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
16,417 Total Clicks
Apr 17 - Jun 18
This Month and Mild
LifestyleFoodHealth
Trend Hunter Services
Products that enhance the health of moms, or expecting moms come in snack form
Implications - Pre or postnatal products that contain vitamins and minerals that enhance mothers', or expecting mothers' health are now coming in the form of snacks and drinks. These products offer healthy and less medicinal-seeming options for mothers who are looking for seamless ways to integrate pregnancy-related nutritional products into their lives. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,507 Total Clicks
Jun 16 - Jun 18
This Month and Mild
LifestyleFoodHealth
Savory food products highlight their sugar-free ingredients
Implications - Though the term "sugar-free" is commonly touted on traditionally sweet food and beverage products, the use of sugar in savory packaged dishes and condiments is just as common – a fact which brands are now aiming to reverse. This shift evokes the positive perceptions associated with the term "sugar-free," enhancing the perception of nutrition in the products for health-minded consumers. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,112 Total Clicks
Aug 17 - Jun 18
This Month and Untested
LifestyleFoodHealth
Healthier foods play upon consumer desire for unhealthy treats
Implications - Food brands are transforming traditional "junk foods" by incorporating nutritious ingredients to appeal to both the health-conscious and average consumer. This shift in both marketing and production has the benefit of broadening brands' reach by catering to a wider range of consumers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
20,104 Total Clicks
May 18 - May 18
This Month and Average
LifestyleFoodHealth