Naturality

Trend - Skincare brands are getting involved in sustainability not just in packaging, but in cosmetic formulas as well. Serums that incorporate sustainability-focused ingredients are allowing consumers to take care of their skincare needs in a way that's environmentally conscious.

Insight - Sustainability has become more important to consumers, and will be for years to come, as environmental consciousness becomes more crucial to the future of the planet. Right now, more consumers are making micro lifestyle changes in order to lessen their impact, and are turning to brands that help this process along.

Trend - Brands are launching bikes and bike accessories that accommodate contemporary outdoor enthusiasts. Deployed as camping transport solutions, features like comfort, packability, and weight are strongly emphasized in this category of product.

Insight - As a result of the COVID-19 pandemic and the government-imposed restrictions which forced many to remain at home, consumers continue to look for ways to spend time outdoors and satisfy their spirit for adventure in a manner that is safe and respectable. This has not only caused a surge in the demand for accessible outdoor travel, but it has also led consumers to prioritize their fitness and push their limits in more ways than one, leaving them satisfied with their progress and discipline.

Trend - Sustainability is now being adapted by brands that offer sleepwear, with clothing options that are made from environmentally friendly materials. These products cater to consumers who are adapting their overall lifestyles to be more eco-friendly.

Insight - Sustainability has come to the forefront as the future of fashion as environmental damage due to overconsumption has led to catastrophic damage around the world. Now, more consumers are just as concerned with how sustainable their clothing is as they are with how it looks aesthetically.

Trend - As alternative ingredients continue their rise in popularity, vegan mayo is now more easily found in stores. These plant-based mayonnaise options are based in ingredients like avocado oil, and come in different flavors.

Insight - Consumers' preference for alternative ingredients no longer just comes from subscribing to veganism, or due to medical issues. Now, the sophistication of alternative ingredients on the market has made consumers more willing to experiment with different flavors and versions of traditional items--particularly when they promise better health.

Trend - Soda brands are trying to lose the label of being unhealthy by incorporating prebiotics into varying soda flavors. These items enhance gut health while still catering to consumers' desire for indulgence.

Insight - Health consciousness in consumers now translates to balancing indulgence with nutrition, rather than cutting out loved foods and beverages entirely. Thus, consumers are increasingly gravitating to brands that represent the best of both--indulgent foods that still offer health benefits.

Trend - Sugarcane is being used as a more environmentally friendly alternative to plastic packaging, with brands that range from beauty and skincare, to food brands now adapting the eco-friendly material into their products.

Insight - As the consequences of climate change increasingly make themselves known, more consumers are being mindful of their consumption habits, and how they might contribute to environmental harm. Brands that help empower customers to be more eco-friendly are thus becoming increasingly important.

Trend - Sea moss is becoming the newest "natural" trend in the personal care space, with everything from skincare products to supplements incorporating the ingredient for its soothing and energizing benefits.

Insight - Consumers' trust in "natural" ingredients comes from the familiarity these ingredients offer them. Knowing that something is grown outdoors with limited processing makes them more comfortable with applying it topically, or ingesting it. Brands that use and market natural ingredients are therefore more trustworthy to these consumers.

Trend - Brands are increasingly offering individual cheese and meat products, or entire collections, designed for charcuterie boards that are completely plant-based--catering to people with restricted diets.

Insight - The variety that now exists in the alternative ingredients market is such that consumers are able to experiment with what they consume in this space, rather than taking what they can get. This includes taking part in food rituals and traditions that were once difficult to engage with as vegetarians or vegans.

Trend - Dandruff-fighting products are now including and highlighting their natural ingredients, functioning as less-harsh alternatives to common anti-dandruff ingredients like salicylic and zinc pyrithione.

Insight - When it comes to skin and hair care, more consumers are turning to ingredients they consider "natural"--often fruits, vegetables, and various plants. Due to their familiarity, these ingredient are considered more trustworthy for consumers who prefer gentle formulas.

Trend - With nuts and soy currently being the most common base ingredients in vegan cheeses, some brands are accommodating people with allergies by swapping nuts with seeds in the vegan cheeses they produce.

Insight - With the alternative ingredient market now offering something for everyone, consumers continue to expect more innovation in the ingredients and formulas offered in this space. Brands that keep accommodating new variations of dietary restrictions will create more loyal customers.