Naturality

Implications - Brands that offer artisan packaged foods, as well as higher-end dishes, are incorporating leftover ingredients into their products in order to reduce the amount of waste in the food industry. This shift caters to eco-conscious consumers, and offers an easily identifiable selling point for brands to leverage when marketing such products. [More]

Implications - With many health-conscious individuals assuming egg whites are the most nutritious and beneficial part of the egg and adding them to their diet plans, brands are taking advantage of these automatic healthy associations by offering on-the-go snacks that are centered around egg whites. These products are able to cater to consumers who prioritize health, without having to sacrifice convenience in the process. [More]

Implications - Urban planning initiatives are slowly beginning to focus on bringing back some of the wildlife that the construction and expansion of cities has inevitably turned out. This shift comes with the acceleration of research and widespread understanding on the effects of human intervention on the environment, and reveals the significance of brands and governments working together to mitigate such concerns. [More]

Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]

Implications - The incorporation of cannabis into products that offer relief from menstruation-related symptoms is becoming increasingly common. These products indicate a rise in the acceptance of cannabis as a supplementary medicine, and caters to individuals seeking alternative treatments to mild menstrual symptoms. [More]

Implications - As consumer desire for free-form foods expands, brands across other industries like women’s health are adopting such tactics to appeal to consumers with more restrictive wellness needs. Catering to women seeking a more natural experience during specific life stages like pregnancy or motherhood, brands are offering GMO-free and non-artificial flavored items to appeal to those who are more restrictive in their diets. This not only speaks to the growing desire for natural and organic products but also the growing desire for more lifestyle-targeted goods. [More]

Implications - Though many food products are now touted as being egg-free, chefs are taking this concept a step further by creating eggs that are free of the protein they're named after. Looking and tasting like real eggs, these artificial food products provide vegan consumers alternatives to the oft-consumed item, and also cater to foodie consumers seeking novelty. [More]

Implications - Pre or postnatal products that contain vitamins and minerals that enhance mothers', or expecting mothers' health are now coming in the form of snacks and drinks. These products offer healthy and less medicinal-seeming options for mothers who are looking for seamless ways to integrate pregnancy-related nutritional products into their lives. [More]

Implications - Though the term "sugar-free" is commonly touted on traditionally sweet food and beverage products, the use of sugar in savory packaged dishes and condiments is just as common – a fact which brands are now aiming to reverse. This shift evokes the positive perceptions associated with the term "sugar-free," enhancing the perception of nutrition in the products for health-minded consumers. [More]

Implications - Food brands are transforming traditional "junk foods" by incorporating nutritious ingredients to appeal to both the health-conscious and average consumer. This shift in both marketing and production has the benefit of broadening brands' reach by catering to a wider range of consumers. [More]