Naturality
Social-minded consumers seek connections to experiences and products that connect them to bigger, more important things.
Related Megatrends:
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Pods that are normally limited to coffee and tea options expand to other beverages
Implications - Brands are creating juice and flavored water pods activated by machines, much like the coffee and tea pods that have become so popular in North America. More than simply being functions of convenience, these products offer novelty for consumers easily influenced by distinct, fleeting trends. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,385 Total Clicks
Feb 16 - Feb 18
Recent and Average
MarketingLifestyleDrinking
The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,720 Total Clicks
Jan 17 - Feb 18
Recent and Mild
Broccoli is being positioned as the newest superfood in skincare
Implications - Broccoli is now more commonly being infused into skincare products as a way to enhance their health-related benefits, or their appearance of such. With most consumers being raised with this particular superfood as the symbolic representation of all things nutritious, its infusion into skincare functions as a low-effort branding tool for those in the skincare industry that adopt it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,924 Total Clicks
Aug 16 - Feb 18
This Week and Average
FashionMarketingCosmetics
Various properties of cannabis are broken down in powdered form
Implications - As the medical marijuana industry continues to grow in North America, cannabis in powdered form is being offered as a quick alternative to other forms of cannabis consumption. These products' fast delivery and lack of frills speaks to the increased recognition of cannabis as a medicine, and gives more credibility to the drug for reluctant consumers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,212 Total Clicks
Jul 16 - Feb 18
This Week and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands cater to city-central consumers craving personalized plant decor
Implications - Young professionals living in urban areas continue to be enthralled by personalized, indoor gardens and decorative foliage. More than simply desiring that their homes be a place for personal expression, young, urban consumers seek commodities that bring nature and greenery into their everyday spaces as a form of escapism from the bustling metropolis' they live in. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
98,228 Total Clicks
Dec 17 - Feb 18
This Week and Warm
Connected kitchenware integrates long-standing traditions
Implications - To the modern mainstream consumer, technology is simply a means to a more convenient experience. Kitchen technology is surpassing these expectations by combining technological features with traditional practices. This convergence of ideas repositions connected kitchen appliances as a necessity, as opposed to a novelty, by plugging into consumers' emotional needs. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
109,392 Total Clicks
Jun 17 - Feb 18
This Week and Warm
TechLifestyleFood
Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
70,126 Total Clicks
May 17 - Feb 18
This Month and Warm
Trend Hunter Services
Fine dining classics are reinterpreted for vegan eaters
Implications - While a three Michelin starred vegan restaurant remains elusive, food producers all over the world are contributing to the vegan movement by creating animal by-product-free equivalents of luxury food items. As the vegan food market continues to experience growth, these meat-free innovations challenge fine dining conventions. Initiatives like these signal the need for more creative and scientifically-backed vegan alternatives to push forward a more accommodating vision of the luxury dining industry. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,971 Total Clicks
Dec 17 - Feb 18
This Month and Mild
Art & DesignLifestyleFood
Refillable cosmetic packaging is no longer specific to makeup professionals
Implications - In an effort to appeal to the eco-conscious consumer, cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products. Once designated almost entirely for industry professionals, these more accessible offerings allow consumers to enjoy their purchases with each refill, without feeling like they’re contributing to unnecessary waste. The eco-conscious appeal of these products is particularly relevant to Millennials and Gen Z demographics, who may be more likely to sacrifice convenience for the purpose of making a positive contribution to the environment. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
56,960 Total Clicks
Jun 17 - Feb 18
This Month and Average
FashionEcoCosmetics
Sleepwear becomes a fashion statement within and outside the home
Implications - Sleepwear is now helping consumers make fashion statements outside the home, as it's now being used as inspiration for the designs of everything from wedding dresses to celebrity streetwear collaborations. This shift speaks to the changing face of the fashion world, which went from prioritizing conspicuous luxury to a more subtle form of exclusivity that better caters to younger demographics. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
140,518 Total Clicks
Aug 17 - Feb 18
This Month and Warm
Fashion