Naturality

Implications - Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency. [More]

In an effort to improve consumer health in a way that diverges from standard practice, designers are creating jungle gyms for adults seeking to enhance their fitness goals. This emerging shift benefits consumers as it not only enhances health, but provides more motivation due to its more playful interpretation of exercise. By providing more incentive for consumers to enhance their health through a system that is designed specifically to elevate experience, these jungle gyms cater to consumers' desire to gain the benefits of exercise, without the excessive discipline of having to do so in the traditional sense. [More]

Brands are elevating beauty products to incorporate functions and features that aim to activate the senses. This shift serves to give consumers both a product, and an experiential service in one purchase. As consumers continue to seek more immersive experiences when it comes to their purchasing habits, the progression towards sensory based beauty products offers that experiential interaction right in consumers' homes. [More]

Implications - As consumers become more familiar with alternative protein sources in food and beverage, popular superfoods such as spirulina can be seen incorporated into beauty and skincare products that target a variety of aesthetic concerns. This shift highlights the symbiotic relationship between the skincare and food and beverage worlds in the era of health and wellness, and the influence this relationship has on marketing of such ingredients outside of the industry in which they first appeared to consumers. [More]

Using floatation as a form of occupational therapy has been used to positively impact a variety of illnesses and ailments, but for the average consumer its definition is expanding to offer simple, but crucial anti-stress benefits. An added benefit is the accessibility of floatation therapy, however brands are enhancing its experience even further by offering products and services that optimize the practice. With consumers seeking new and unique ways to balance their work lives with their desire to remain healthy, floatation therapy is an advancement of these emerging habits. [More]

The snacks offered by companies that specialize in cannabis are now focusing specifically on stress-relief. Though edibles have long been used therapeutically, this method offers a more healthy way of reducing anxiety that forgoes overeating for focused relief via infused food products. The integration of THC or CBD into traditional snacks for anxiety relief reveals a shift in which these once-taboo cannabinoids are becoming staples in health and wellness industries, rather than alternative forms of treatment. [More]

Cocoa in its pure form is known to be a powerful antioxidant, and beauty brands are taking advantage of this fact by offering cocoa-infused products that claim to improve the appearance of skin. This shift comes as research in health-related industries continue to reveal the benefits of cocoa, which was once largely regarded as unhealthy since it was usually accompanied by dairy and sugar. As consumers continue to seek new ways to maintain their health, this shift speaks to the power of well-constructed and researched marketing to shift narratives around specific products. [More]

Rather than simply offering tracking devices and tools that allow consumers to drift off to a decent sleep, some brands are offering products with educational components that actually teach consumers habits and rituals to enhance their ability to rest at night. These tools offer assistance in a crucial aspect of life and health, while their educational components avoid technological dependency. As consumers look to technology to ease the stresses of modern life and responsibilities, educational tools are able to deliver solutions while empowering the user. [More]

Implications - Items that traditionally stack or collapse usually do so for ease of storage or transport. Creatively designed objects and products that garner functionality while both expanded and compressed help consumers and businesses alike to maximize their available resources. Brands can employ a function-forward stacking mindset to create multifaceted conduits that more deeply engaging consumers, piquing curiosity throughout the very experience of employing them. [More]

Implications - Brands offer remedies for next-day-recovery due to side effects from alcohol consumption. Seeking a balance between habitual, social drinking and restoration, Millennials learn from Gen Xers to embrace treatments that mitigate ailments such as dehydration, without completely ridding liquor from their lives. This shift sees brands providing new products targeting aging Millennials who look for cues from older generations, as a way to maintain health and permissiveness. [More]