Naturality
Social-minded consumers seek connections to experiences and products that connect them to bigger, more important things.
Related Megatrends:
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Youthfulness
The world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life.
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Cica becomes the latest, buzzworthy ingredient in the skincare industry
Implications - The Centella asiatica plant, better known as "cica" in the skincare world, is on the rise as a "super" skincare ingredient. Rising in prominence for its antioxidant-rich and moisturizing properties, this ingredient appeals to consumers for its historic significance, as well as the new platforms through which it is used. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
11,814 Total Clicks
Sep 17 - Aug 18
New and Mild
FashionCosmetics
Healthy beverage products contain high-fat ingredients
Implications - With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature. [More]
SCORE 7.7
Popularity
Activity
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Megatrends
Patterns
46,584 Total Clicks
Mar 17 - Aug 18
Recent and Warm
LifestyleHealthDrinking
Chocolate products contain various energy enhancing ingredients
Implications - Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs. [More]
SCORE 6.2
Popularity
Activity
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Megatrends
Patterns
22,515 Total Clicks
Jan 16 - Aug 18
Recent and Mild
LifestyleFoodHealth
Cannabis becomes a formalized part of festival culture
Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
119,211 Total Clicks
Mar 17 - Aug 18
This Week and Warm
Pop CultureArt & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands infuse various crystals into their skincare and cosmetic products
Implications - Though rose quartz remains a popular choice for crystal-infused skincare and cosmetic items, brands are incorporating various gems into such products in order to enhance their appeal. Such items caters to a niche set of consumers that is concerned with the overlap of spirituality and self-care. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,060 Total Clicks
Aug 17 - Aug 18
This Week and Mild
FashionCosmetics
Nut-based butters come in transformable powdered form
Implications - Individuals who want the flavor benefits of various nut butters, but without the fat content they usually contain, are now able to purchase nut “butters” in powdered form. Perfect as additions to healthy smoothies and other butter-based recipes, these products cater to consumers who prioritize “clean eating.” [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,320 Total Clicks
Oct 16 - Aug 18
This Week and Mild
LifestyleFoodHealth
Avocados are reformatted into portable, to-go food items
Implications - The nature of avocados is such that they're not the ideal to-go food item, but food brands are aiming to change that fact by incorporating the ingredient into formats that are portable. This comes as the popularity of avocados continues to rise, with that popularity projected to increase in the coming years – focusing on convenience for busy consumers. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,336 Total Clicks
Oct 17 - Aug 18
This Month and Mild
LifestyleFoodHealth
Trend Hunter Services
Products and services make mindfulness a focus of the flying experience
Implications - Moving beyond fitness and wellness retreats, the shift toward mindfulness is making its way into the process of getting from place to place as well. Taking off thanks to both the increased interest in mindfulness as a practice as well as the portability of products that help facilitate it, this shift is reflective of more integration of mindfulness and meditation into consumers' day-to-day lives. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
62,899 Total Clicks
Nov 16 - Aug 18
This Month and Average
WorldLifestyleTravelHealthLife
Brands that specialize in shaving products prioritize eco-friendly formulations
Implications - With the oversaturation of the hair-grooming products on the market has come brands’ moving towards eco and skin-friendly formulations that allow them to differentiate their products. The use of environmental concern and organic formulations enables these brands to cater to consumers who prioritize eco consciousness into their everyday routines. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
17,824 Total Clicks
Jan 17 - Aug 18
This Month and Untested
FashionEcoCosmetics
Tools designed for storing or creating food offer self-cleaning functions
Implications - Brands offering tools involved in drinking, cooking and eating are upping the value of such items by designing them with self-cleaning properties. These products cater to the urban professional looking to enhance the quality of what they consume, with the added benefit of low-maintenance care and commitment. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
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233,213 Total Clicks
Mar 17 - Aug 18
This Month and V. Hot
LifestyleFoodHealthDrinking