Naturality

Trend - Hair care brands are launching peptide-based serums and treatments that leverage amino acid technology traditionally found in skincare. These products promise enhanced hair health through molecular-level nourishment, targeting concerns like growth, strength, and damage repair.

Insight - Contemporary consumers are increasingly interested in understanding the science behind their beauty products, driven by education through social platforms like TikTok's beauty communities. This growing sophistication has led to a demand for products that offer more than surface-level solutions. As consumers become more knowledgeable about ingredients and cellular processes, they're seeking out treatments that work at a molecular level, reflecting a broader shift toward viewing beauty through a scientific lens rather than purely cosmetic one.

Trend - CPG brands are designing new spice and seasoning products containing therapeutic and complementary ingredients. These products are specifically formulated for flavor enhancement and health and wellness benefits, aiding consumers looking to boost flavor and stay aligned with their health journeys.

Insight - Consumers in tune with the wellness industry often desire products that allow them to enjoy the familiar flavors and foods they love while staying aligned with their health goals. These individuals prioritize products that enable them to maintain a balanced lifestyle without feeling deprived or sacrificing indulgence. Brands that cater to this demand appeal to consumers who seek products that seamlessly align with their habits, fostering loyalty and encouraging repeat purchases.

Trend - As climate change threatens traditional cacao farming and drives up chocolate prices, food science companies are developing lab-cultivated chocolate through cellular agriculture - replicating cocoa's exact molecular and genetic structure in controlled environments.

Insight - Rising environmental concerns have made consumers increasingly aware of how climate change threatens the future availability of everyday luxuries. This awareness has shifted consumer perception of bioengineered foods - particularly when the technology aims to preserve, rather than replace, beloved products. The promise of identical taste and texture through cellular agriculture represents a pivotal moment where consumers are beginning to view lab-grown alternatives not as synthetic substitutes, but as innovative solutions for preserving authentic experiences in a climate-challenged world.

Trend - Self-care brands are partnering with popular cartoon properties to increase the appeal of their products with younger consumers. The collaboration also functions as advertising for the cartoon brand, leading to a mutually-beneficial partnership.

Insight - Young children are often disinterested by personal care. Certain children do not enjoy bath time, and do not yet understand the importance of brushing their teeth or washing their face. Parents of these children seek ways to make personal care more engaging and fun for their kids in order to build good habits early. One such method these parents seek out is co-branding, searching for products with branding familiar to their kids, leading to personal care brands partnering with cartoons.

Trend - A traditional Japanese superfood is being reimagined as the next frontier in preventative heart care. Nattokinase, an enzyme extracted from fermented soybeans, has captured attention for its unique approach to cardiovascular health. While conventional heart supplements focus on cholesterol management, this emerging category promises more comprehensive benefits - from enhanced blood flow to reduced clotting risk.

Insight - The rise in heart-related health concerns among adults under 40 has created a new demographic of wellness consumers seeking preventative solutions. This shift is driven by increasing awareness of how sedentary lifestyles and dietary choices impact long-term cardiovascular health. Rather than waiting for traditional medical interventions, younger consumers are proactively incorporating supplements into their wellness routines, reflecting a larger cultural movement toward personalized preventative healthcare.

Trend - Alcohol brands are positioning themselves to align with the savory cocktail trend by experimenting with ingredients that deliver strong umami flavors. From MSG to seaweed, the inclusion of these ingredients imparts a unique flavor combination that caters to the palates of adventurous drinkers.

Insight - Consumers are increasingly searching for alternatives to traditional cocktails, usually characterized by high sugar content and familiar, sweet flavors. In response, brands are exploring fermented and saline ingredients, such as mushrooms and broths, to create cocktails with savory flavor profiles. These companies recognize that consumers are increasingly conscious of the health benefits of their purchases and value brands that offer something different from the typical cocktail experience.

Trend - Researchers from universities and construction-focused startups are developing new methods or materials for 3D printing in the architectural space. This is leading to brick, wood, and glass solutions for customizable, scalable home home construction with a reduced environmental impact.

Insight - While home construction companies have become quick and efficient at building homes at-scale, particularly when the homes share similar designs, these companies often receive backlash due to the environmental impact of the large gas-powered construction vehicles, the excess materials, and the damage caused to the surrounding area. This has caused companies to invest in solutions for more eco-friendly options that do not compromise on scalability or customization, leading to 3D printed solutions.

Trend - Plant-based brands are now using oats, often combined with oils, starches, and natural flavorings, to replicate the texture and taste of dairy cheese. These products appeal to consumers who are lactose intolerant, vegan, or those seeking sustainable options that align with their health goals.

Insight - Dietary preferences, coupled with the new attention placed on sustainability, have led consumers to swap out their traditional purchases for plant-based items and products that are better for the environment. In response, brands are offering solutions to align with these evolving sentiments, making sustainable shopping easier for those familiar with and new to the concept. Brands that invest in these markets often find it easier to connect with environmentally and socially conscious consumers.

Trend - Children's snacks are now incorporating vegetables in a way that makes them less noticeable to picky eaters. Typically in pureed or finely chopped forms, these products are designed to provide the nutritional benefits of vegetables without being visibly recognizable or having a strong taste.

Insight - Parents frequently face challenges in getting young, picky eaters to embrace nutrient-dense vegetables, often due to aversions related to taste, texture, or appearance. In response, children's nutrition brands are increasingly formulating their offerings to conceal vegetables and help growing kids meet their daily vegetable intake recommendations. These products encourage healthy development, ensuring children get essential vitamins, minerals, and fiber without the typical mealtime battles.

Trend - Consumers are increasingly adopting eco-friendly practices in their religious and traditional celebrations to reduce waste. From selecting sustainable gift wraps to repurposing leftover foods, these individuals are finding meaningful ways to align their festivities with modern environmental values.

Insight - Heightened awareness of holiday waste has led consumers to reexamine their sustainability efforts, inspiring a desire to revitalize traditional celebrations through an eco-conscious lens. These efforts are creating a shift in many cultures and regions as consumers adopt more sustainable celebration methods, acknowledging the importance of protecting the environment while honoring age-old customs. Brands in this space actively reinforce eco-conscious practices, shaping future holiday traditions.