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Instagram serves as inspiration for individuals’ travel plans
Implications - Consumers looking to travel are turning to Instagram and other image-focused app services in order to inspire or plan their trips. In the social media age, this shift allows consumers to prioritize the curation of the images they’d like to post, serving Millennial demographics that experience things just as much for peer-sharing, as they do for their personal enjoyment. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,243 Total Clicks
Jul 17 - Jun 18
Just New and Average
TechArt & DesignMobile
Challenges & dares evolve onto online platforms for digital engagement
Implications - Traditional face-to-face activities are adapting with the use of technology to better integrate into consumer’s day-to-day consumption habits. Tapping into mobile apps and social platforms, brands are revamping how typically analog activities like dares and lip-syncing battles are experienced. Allowing consumers to engage in such challenges at any time they want to, these digital alternatives continue to promote social engagement in a much more streamlined, connected manner. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
33,723 Total Clicks
Sep 17 - Jun 18
Recent and Untested
TechMobile
The practice of making high quality cocktails is increasingly attainable
Implications - The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. These apps indicate the continued rise of artisan food and beverage culture, and cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
29,355 Total Clicks
Mar 16 - Jun 18
This Week and Mild
TechMobileLifestyleDrinking
This technology has implications in finance outside of cryptocurrency
Implications - Discussions around blockchain technology and its applications in finance tend to focus on cryptocurrency. Another increasingly popular application, however, can be seen in blockchain's use as a mode of asset protection. This is especially popular among younger consumers who have a more inherent understanding of new technologies, and highly value transparency across the board. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
15,297 Total Clicks
Apr 18 - Jun 18
This Week and Mild
TechLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Local crowdsourcing enhances community involvement and inter-connectivity
Implications - Community-based crowdsourcing apps are helping locals connect with those in close proximity to them, over a variety of shared values and purposes. Whether empowering locals or creating spaces in which they can help one another, these crowdsourced tools leverage tech to cater to the consumer desire for community-building and cooperation, countering widely held notions that such technology furthers divides between people. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
18,757 Total Clicks
Oct 17 - Jun 18
This Week and Mild
TechMobileLifestyle
Storytelling mediums are being adapted with the use of VR and other tech
Implications - While visual art, cinematography and graphic design are all traditional modes of conveying a story and message, modern technology is adapting to these mediums by integrating AR and other digital tools into the mix. From comic books that offer a virtual 360 experience to books that utilize voice-control capabilities, these adaptations showcase how traditional storytelling mediums are adapting to be not only more high-tech but also experiential in nature. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,520 Total Clicks
Oct 17 - Jun 18
This Month and Average
TechMarketing
Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
77,006 Total Clicks
Mar 17 - Jun 18
This Month and Warm
TechMarketingBranding
Trend Hunter Services
Use of smart tech becomes more about lifestyle than function
Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,316 Total Clicks
Jul 17 - Jun 18
This Month and Warm
TechMarketingBranding
New innovations empower consumers to ensure they receive quality products
Implications - Busineses are creating tools that protect small brands and individuals against counterfeit production and purchasing. These tools work to protect artists and creators from the theft of their designs, while empowering consumers and providing them with some autonomy throughout the purchase journey. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
71,834 Total Clicks
Jun 17 - Jun 18
This Month and Mild
Tech
Stores leverages technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
68,340 Total Clicks
Sep 17 - Jun 18
This Month and Untested
TechBusinessRetail