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Tech Consumer Insights

Reflective Health
Connected mirrors focus on analyzing and aiding the health of users
Trend - Smart mirrors that have advanced capabilities are focusing on wellness with the incorporation of health-analyzing or enhancing functions–whether that's for the health of their skin or for their fitness goals.

Insight - As consumers become accustomed to the convenience and ease that connected technologies offer, they're now looking to take it a step further with smart tech that's integrated with their surroundings. Products that are able to seamlessly fit into consumers' lives from both a design and function perspective are particularly appealing to consumers who curate their surroundings to suit both their lifestyle and their aesthetic preferences.
Workshop Question - How could your brand more seamlessly integrate its product/service into its customers' lifestyles?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Diaper
Connected diapers for infants offer more easily manageable changings
Trend - Connected diapers (or diaper add-ons) that alert caregivers when newborns require a diaper change are on the rise, prompting easier organization of the child’s schedule, and a better understanding of the general health of the baby being taken care of.

Insight - New parents, particularly Millennial parents, tend to be more open to raising children in a way that’s more progressive than the relatively traditional methods of parenting they were raised on. This can be observed in a variety of areas, whether that’s having children be more in-tune emotionally, having less rigid standards for gender expression, or incorporating technology in the process of raising a child.
Workshop Question - How could your brand appeal to the new ways of thinking that come with generational differences?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Charity Skin
Developers are launching thematic skins to raise funds for philanthropic causes
Trend - In the gaming category, a 'skin' refers to the outfit of a character. It promotes a more customizable and immersive experience by placing emphasis on aesthetics. With the popularity of skins in mind, developers are creating outfits and characters that will raise awareness and funds for different charities.

Insight - Consumers look to give in accessible ways and are often much more receptive to initiatives that offer something small in return. The tie of shoppable objects to fundraising efforts allows individuals to feel justified about their purchase as they are able to get what they want, but are also assured that their money will go toward supporting a good cause.
Workshop Question - How could your brand appeal to the interests of consumers to raise awareness?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality 5G
Brands are experimenting with AI, VR & AR tech in the 5G platform
Trend - As artificial intelligence, virtual reality, and augmented reality are rapidly progressing, the 4G network struggles to meet bandwidth requirements. If VR and AR applications continue to evolve, developers will require a more substantial network that is faster, consistent and has lower latency. As 5G connectivity is expected to deliver these elements, companies are beginning to test the potential of mixed-reality tech in this environment.

Insight - Millenials and Gen Z are excited about the innovations that are ahead and mixed-reality tech has been a pivotal point for them as it has provided opportunities for new forms of entertainment through interactivity. As time progresses, users expect better service and new developments. The 4G platform, however, has limited processing capabilities and as more users flood the platform, that becomes an issue. Because of this, users are interested in what 5G connectivity has to offer to enable the next stages of VR, AI, and AR.
Workshop Question - How might you use 5G to enhance the experience of your product or service?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Epilepsy Tracking
Monitoring and predicting seizures is streamlined through wearable devices
Trend - The process of the day-to-day monitoring of epilepsy has now become streamlined through wearable devices that don't impede on individuals' daily routines, and that are able to accurately monitor and predict seizures in patients.

Insight - In an age where most consumers' routines are streamlined with the help of technology, wearable tech is at the forefront of aspects of these routines, particularly as it concerns consumer health. Whether they're tracking low or high-stakes health progress, consumers turn to this technology because of its seamlessness. By allowing for the simple integration of this technology into their day-to-day routines, consumers and patients are more likely to maintain schedules that ensure their overall wellness.

Workshop Question - How could your brand more seamlessly integrate its product/service into its customers' lives?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5G Preview
Brand activations showcase 5G connectivity, as companies begin to implement the network
Trend - Companies are implementing 5G connectivity on a smaller scale to exhibit its impressive features. The 5G network enables new possibilities for mixed-reality technology and the Internet of Things. Since it is expected to handle 1,000x more traffic than its predecessor and is 10x faster, the innovation carries implications for usability. As newer tech is expected to carry over to 5G, brands are trying to stay ahead of the curve.

Insight - Globally, consumers use the Internet for work, entertainment, socializing, and other daily activities. The influx of more users entails slower service, yet the demand for hyper-connectivity is growing as everything becomes digitized. The deployment of new networks for operation can be disorienting for consumers who are not intimately familiar with the tech world, hence, enabling the innovation on a smaller scale allows individuals to become gradually aware of the innovation and thus, more accepting of it.
Workshop Question - What will the implementation of the 5G network mean for your company?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morning AI
Brands introduce products with artificial intelligence to the morning routine
Trend - Brands optimize the morning routine for individuals through tech-forward products that take advantage of artificial intelligence. These can be anything from a smart mirror to a toothbrush. Each is geared toward introducing thoroughness and efficiency to morning rituals, assuring that users start their day right.

Insight - Starting the day out productively is incredibly important for consumers as it can motivate them throughout the day. Optimizing the morning ritual can lead to that. As a result, consumers look toward tech-forward products with smart features that provide assistance in daily activities. This can especially have positive implications for consumers who are not early risers, as well as those who have a busy day of work ahead.
Workshop Question - In what ways can AI help optimize the customer experience of your product/service?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Omni-Office
Brands launch office supplies that are convenience-focused and adaptable
Trend - Omni-compatible devices are entering the office space as brands seek to assist individuals in day-to-day tasks. These products are multi-functional and adaptable, often facilitating a bridge between the physical and the digital.

Insight - Convenience and adaptability are key factors for productivity levels. While consumers work, particular emphasis is put on optimizing time to complete a task as efficiently as possible. This is especially true of the Millennial demographic as they're inspired and influenced by the accelerating pace of the tech age, which enables a multitude of versatile and multi-functional products to optimize workflow. As Millennials are eager to advance in their careers, they favor solutions that will contribute to an efficient work strategy.
Workshop Question - In what ways can your product become omni-compatible?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secure Rideshare
Rideshare services adopt enhanced security features for the comfort of passengers
Trend - The popularity of rideshare services has resulted in a need for companies in this industry to ensure the security of passengers and drivers–which they're doing with features like trip-recording tech and female-only services.

Insight - Brands and institutions in North America have faced intensifying scrutiny for how they conduct their business as consumers become increasingly passionate about social issues like female empowerment and safety. With the ability to give voice to their concerns on social media, consumers have more power than ever before in dictating the direction brands are able to go in–and brands are now introducing both preventative and reactive measures to ensure that their customers' needs are met.
Workshop Question - How could your brand better prioritize accountability and/or customer safety?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Water Power
Brands and designers create products that are powered by water-derived properties
Trend - With water being one of the most versatile materials on the planet, brands and designers are manipulating its properties to use it as an energy resource. Not only does this have the potential to save on heating costs, but it also offers versatility in energy generation.

Insight - Consumers are aware that the advancements of science and technology create new pathways for generating energy. In light of the climate crisis and the fact that energy generation and use are some of the biggest contributors to the issue, individuals begin to look for products that opt-in for less traditional and more eco-conscious ways of operation. In addition to this, new modes of energy generation have implications for cost-effectiveness and resource retention.
Workshop Question - What energy alternatives can be implemented to suit your product or manufacturing processes?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends