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Tech Consumer Insights

AI Dietician
AI startups are launching food-tracking tools with data-driven feedback
Trend - New artificial intelligence (AI)-powered apps that track food intake and offer constructive feedback are launching. These tools simplify calorie tracking by using AI to determine the amount of calories in each meal. The simplicity of these tools is intended to reduce friction in fitness journies.

Insight - Fitness-conscious consumers often adhere to either strict or partially restricted diets. These consumers are aware of their activity levels and strive to balance their diets around their lifestyles. However, the complexity of modern dishes introduces friction in tracking nutrient intake. Brands are recognizing the challenges surrounding accurate diet tracking, and are responding with AI-powered tools that use complex datasets to reduce user effort required to monitor their consumption habits.
Workshop Question - How could your brand utilize artificial intelligence to simplify the usage process of its products or services?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Head-Mounted Display
High-definition displays are built into lightweight wearable eyewear
Trend - Tech brands are developing head-mounted wearables with built-in high-definition screens. These devices do not have onboard processors for VR, and serve primarily as large, private, simulated screens. This enables brands to reduce prices and appeal to consumers who require on-the-go displays.

Insight - Many remote workers choose to work in environments different from their home desks, such as coffee shops, for a change of environment and mindset. These workers prioritize remote productivity solutions to optimize workflow on the go, and are drawn to low-cost solutions to these desires. Tech brands are recognizing the need for remote productivity solutions and are creating lower-cost wearables with privacy features to address these consumers.
Workshop Question - How could your brand create products or services that bolster productivity in remote scenarios?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco-Digital Economy
Brands are leveraging technology for sustainability and economic growth
Trend - In the era of eco-digital advancement, brands are leveraging digital technologies that not only generate economic value but also prioritize environmental and social benefits. By leveraging tools like AI for efficiency, blockchain for transparency, and synthetic biology for sustainability, brands aim to reduce waste, improve supply chain sustainability, and drive business value.

Insight - Consumers are at a crossroads. While they embrace the exciting possibilities of digital innovation, they are increasingly concerned about the environmental impact of these advancements. This heightened awareness is driving a demand for "sustainable innovation": technology that progresses without compromising the environment. Brands that can bridge this gap by offering both innovation and sustainability are not just selling products, they are aligning themselves with consumer values. This allows them to capture the evolving market for technology that is mindful of its impact, and ultimately, contribute to a more sustainable future.
Workshop Question - How can your brand leverage technology to bridge the gap between cutting-edge innovation and meaningful sustainability practices, while aligning with the growing consumer demand for "innovation with a conscience"?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.

Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Sleep
Brands are releasing mattresses with AI features to improve sleep quality
Trend - Mattresses are being improved with network-connected AI features to automatically adjust conditions according to the user. These mattresses monitor the users' metrics and find optimal temperatures and alignments to foster healthy sleep. This is intended to improve sleep quality and consistency.

Insight - Products across nearly every industry are being altered with artificial intelligence to improve various features. Homeowners and renters look to AI to streamline aspects of their day, from meal prep to light and music control, and even sleep quality. These consumers are willing to pay more for products with AI over traditional smart products due to the value of automation. In recognition of the desire for AI products, brands are looking to improve previous smart products by using automated AI.
Workshop Question - How could your company use artificial intelligence to add further value to its products or services?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rollable Phone
Smartphones are being made with rollable OLED screens for productivity
Trend - Smartphone manufacturers are creating luxury phones with displays that expand horizontally by rolling. These displays function similarly to folding phones but do not leave any visible crease or visible bezel. The larger expandable screen is designed to improve both productivity and entertainment.

Insight - While smartphones have had the same design for over a decade, the recent popularity of foldable phones has led to an increase in experimentation. Consumers interested in future-facing technologies are curious about major innovations in consumer electronics, particularly smartphones, given their necessity in modern life, and are willing to pay more for unique products, especially those with added practical value. As a result, brands are improving on long-stagnated designs to offer new features.
Workshop Question - How could your brand leverage newer technologies to improve the productivity of its products or services for modern consumers?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Local Security
Home security systems with local options available offer customers privacy
Trend - Smart home companies are launching home security products with local-only options available. These products only store data locally, when requested, which enhances the privacy of the user. Avoiding network storage prevents sensitive information from leaking when servers are breached.

Insight - As modern homes become increasingly connected, with everything from doorbells to security cameras being always connected to the network, consumers are looking for ways to ensure that their data is kept private and safe from online threats. The prevalence of network attacks is leading to brands creating smart home products that subvert large storage databases in exchange for more grounded solutions. The transparency of these brands helps attract network-concerned, privacy-focused consumers.
Workshop Question - How could your brand differentiate itself from competitors by focusing more on the privacy and security of its customers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smartphone Gimbal
Camera gimbals are revamped for modern smartphone compatibility
Trend - Photography brands are designing smartphone-compatible stabilizing devices with motorized gimbal mechanisms. These devices physically support smartphones while capturing media, allowing for unique angles and steady footage devoid of jitters and harsh movements.

Insight - Social media has impacted consumer behavior, leading to a significant increase in individuals aspiring to pursue content creation and influencer status. These consumers are in search of products that help generate professional-grade media content using their current equipment. Businesses that recognize the demand for affordable and effective media production solutions can appeal to consumers who require these tools to further their creative pursuits.
Workshop Question - How can your brand cater to the needs of an expanding community of aspiring content creators?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hobbyist Printing
Free public and online 3D printing courses reduce barrier-to-entry for hobbyists
Trend - Low-cost or free 3D printing courses are being hosted by libraries, universities, and independent websites. These courses lower the barriers of cost and education for 3D printer use to draw more adults to the field, whether as a creative outlet or for CAD (Computer-Assisted Design)-related jobs.

Insight - While many individuals find a balance between work and personal lives, such as hobbies and social connections, others find themselves unfulfilled, either in the workplace or in keeping occupied. This leads to these groups searching for new avenues for enjoyment, such as new employment or a new hobby. As a result of these combined desires, hobbies with the potential to generate income are preferred. Fields that reduce the barriers via free and public services can draw in these individuals.
Workshop Question - What could your brand or industry do to lower consumer barriers related to cost or education?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Standalone VR
Developers are creating VR headsets that do not rely on external computing
Trend - Brands are launching standalone spatial computing headsets that have processing power built into the device. These devices are small, portable, and do not require the user to be tethered to a computer. This makes the headsets quicker to use while reducing the barrier to entry for new customers.

Insight - For the average adult consumer, two of the main barriers that prevent the adoption of spatial computing and VR headsets are related to cost and complexity, in part due to headsets often requiring several high-priced devices to function, effectively placing VR experiences behind paywalls that outweigh the value proposition. Hardware brands in the VR space are addressing these concerns by creating lower-cost, lower-power VR headsets that function entirely on their own.
Workshop Question - How could your brand ensure its products or services have minimal barriers to entry?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends