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Tech Consumer Insights

Tech Privacy
Mainstream technology brands are prioritizing consumer's data privacy
Trend - Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from.

Insight - Thanks to work by activists and whistleblowers, consumers are now more aware of how their personal data is being exploited. These individuals are beginning to understand that many corporations are subtly tracking their interactions, movements, and interest as a means of production. Many find this exploitative behavior an invasion of privacy and are demanding brands take steps to protect their personal data.
Workshop Question - How could your brand better ensure privacy for its customers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seamless Transit
Large tech brands make it easier for consumers to seamlessly pay for transit
Trend - Large technology brands are now making it easier for consumers to pay for their fares while taking public transit. These new features include smartphone wallet payments and mobile map payment tools.

Insight - Modern consumers living in bustling cities often face a fast-paced environment and are looking for effective ways to balance their work and personal life. Many consider their time precious, seeking ways to optimize their daily activities to save time. As a result, these individuals expect efficiency to be prioritized in how they engage with brands, platforms, and services.
Workshop Question - How can your brand prioritize convenience?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Camping
Brands launch apps to make it easier for individuals to easily book campsites
Trend - Much like other travel and destination-focused apps, brands are now launching platforms that make it easy for people to book campsites. Rather than having to conduct a tedious search through individual campground websites, campers can use these apps to search thousands of campgrounds at once.

Insight - In light of the COVID-19 pandemic, non-essential travel has been heavily restricted, and many urban dwellers feel a desire to escape their homes. As a result, many consumers have shifted their views on vacation, opting to spend leisure time unplugged, reconnecting with the natural world in place of resort-based vacations. However, planning these outdoor adventures can be time-consuming, thus consumers will flock to brands that facilitate this process.
Workshop Question - How can your brand meet the shifted priorities of consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Delivery
Artificial intelligence is used to make delivery processes more efficient
Trend - AI-enhanced delivery systems are on the rise as businesses look for tech to make operations cheaper and more efficient. Robotic delivery systems and AI-operated fulfillment centers all work to prioritize cost and time-based efficiency.

Insight - For businesses, the adoption of AI speaks to the growing usefulness of smart technology in helping to streamline operations. Whether for small or large-scale operations, artificial intelligence is taking some of the work out supply chain management.
Workshop Question - How could your brand better streamline its operations?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Charitable NFTs
Brands are launching NFTs with profits being donated to non-profits
Trend - Blockchain-based non-fungible tokens (NFTs) have become a viral phenomenon since hitting the market and brands are now leveraging the digital tokens for social good. Brands in various spaces, ranging from alcohol to streetwear, are auctioning off NFTs and donating the profits to charities and non-profits.

Insight - After a year of financial and emotional hardship for many, consumers are more aware of the need for philanthropic initiatives that support their communities. People expect more responsibility, action, and accountability from brands and no longer accept lip service, requiring tangible actions and business initiatives. Brands that can demonstrate social responsibility by offering accessible ways for consumers to give to the causes they care about will win long-term consumer loyalty.
Workshop Question - What pathways to philanthropy can your brand provide to consumers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Clothes
Smart connected clothing keeps consumers informed about their day-to-day
Trend - Smart, connected clothing options are becoming increasingly common as consumers look for more convenient ways to track everything from their personal biometrics to the physical movements of their babies.

Insight - Personal tracking exists in everything from the fitness space to how much time consumers spend on social media, and consumers are increasingly likely to use various metrics to figure out how they live their lives, and what changes they can make accordingly. Brands that make this process more convenient for them are highly appealing to these consumers.
Workshop Question - How could your brand prioritize convenience for its customers?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Changing
Virtual fitting rooms are growing in popularity amidst the pandemic
Trend - Virtual fitting rooms are becoming an increasingly popular alternative to in-person fitting rooms, particularly as the ongoing pandemic has put restrictions on in-person shopping. Now, consumers are able to see how clothing may look on them without having to worry about hygiene or being inconvenienced.

Insight - As the COVID-19 pandemic continues to impact people's lifestyles, a change in customer psyche has already occurred. Things like prioritizing hygiene and being weary in public spaces may take some time for consumers to let go of even post-pandemic, if they can let go of it at all, and so brands are having to look into long-term changes they can make to adapt to this shift.
Workshop Question - What long-term pandemic-related changes could your brand better adapt to?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Exhibition
NFT art galleries are becoming more popular both digitally and in real spaces
Trend - The growing popularity of non-fungible tokens as a way to create and sell art has resulted in art galleries being centered around only NFTs. These spaces exist both virtually and within in-person exhibitions, and allow creatives to showcase their work as digital assets.

Insight - The creative ownership that NFTs allow are appealing to artists who are looking to ensure independence in the process of selling and sharing their art. People who are choosing to sell their pieces as NFTs are allowing for more creative ways for people to invest in their work.
Workshop Question - In what ways could your brand explore getting involved in NFTs?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Vaccination
Branded offerings and features aim to make COVID-19 vaccines accessible
Trend - Vaccine hesitancy and inaccessibility have been issues in different parts of North America, and so some brands are making the process more accessible with offerings like appointment information, transportation, and work accommodations to encourage people to get vaccinated.

Insight - The COVID-19 vaccine rollout for has had some issues, particularly in regions where the vaccine is politicized or not widely available. This has impacted people's ability to receive the vaccine in a timely manner, and so people are turning to brands and institutions that makes this process more accessible.
Workshop Question - How is your brand prioritizing vaccine accessibility for its customers or employees?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Hygiene
Brands are designing personal care and hygiene items to be more inclusive
Trend - Mainstream brands in the personal care space are designing their products to be more accessible for those with disabilities. These include shampoos, deodorants, and toothbrushes designed to be used by individuals with different abilities or dexterities.

Insight - Thanks to activism efforts led by those living with disabilities and their allies, there is a greater awareness about the need for more infrastructure and products designed to accommodate people who have disabilities. This push for inclusion to historically under-served demographics has led some brands to create new products to help these individuals go about their daily life with greater ease and more independence.
Workshop Question - How can your brand increase your inclusivity and accessibility efforts?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends