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Vacuum functionality is integrated into unlikely products
Implications - Adding increased or brand new functionality to home and personal care products, brands are releasing a variety of products with the unexpected addition of vacuum integration. Whether a way to seal a storage product more effectively, or even dry hair, the fresh adoption of this functionality opens up a new world of possibilities when it comes to the world of tech.

Homework Question - What's a key functionality from another product category that you could integrate into your offering? [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
74,915 Total Clicks
Oct 18 - Apr 19
Recent and Warm
TechLifestyleGadgetsLife
AI crossovers into food to offer both streamlined and experiential alternatives
Implications - Already supporting consumers in all sorts of areas like shopping, entertainment and travel, AI is expanding into other consumer categories like food and beverage, providing tools for efficiency, assistance and all-around enjoyment. Whether it be playing a key role in the actual design and creation of a food product, or simply making the ordering process more succinct, AI is no longer something only attributed to robots and chat bots, rather, the integration into the food and beverage space speaks to the mainstream use and acceptance for smart and automated solutions in consumers’ day-to-day rituals.

Homework Question - In what way could you incorporate AI into your consumers' daily rituals and interactions with your business? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
17,914 Total Clicks
Dec 17 - Apr 19
This Week and Mild
TechMarketing
Educational platforms merge with the virtual reality space
Implications - Brands within the Virtual Reality space are taking advantage of the interactive nature of the technology by enhancing its ability to educate people in a variety of different fields. Whether related to training or skill-building, the adoption of VR in the educational space caters to contemporary lifestyles and routines.

Homework Question - In what areas could your brand employ educational VR? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
31,482 Total Clicks
Aug 18 - Apr 19
This Week and Warm
Tech
Aromatherapy features are cleverly combined with other products
Implications - Providing consumers with additional value and benefiting from an angle of self-care, brands are launching typically single-purpose products and bolstering them with aromatherapy diffusion functionality as well. As consumers become increasingly interested in reducing the amount of products they own, this hybridized approach to product design is well-aligned with the modern consumer.

Homework Question - How could you integrate an element of self-care to your existing offering? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
93,092 Total Clicks
Mar 18 - Apr 19
This Month and Warm
TechLifestyleGadgetsHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Coffee-brewing machines have adopted connected capabilities
Implications - Coffee brewers that use connected technology to operate are on the rise, with brands innovating in this space in order to better personalize their offerings. These items come as consumers increasingly expect a level of customization and convenience from even the smallest aspects of their daily rituals.

Homework Question - Consider how your brand could use, or better use, connected technology? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
65,300 Total Clicks
Jun 18 - Apr 19
This Month and Average
TechLifestyleDrinking
Consumers turn to peer-to-peer networks for advice on various consumer categories
Implications - Looking beyond brand influence, consumers are seeking out input and advice from peer-to-peer networks for more approachable levels of engagement. Popping up not only in fashion but with cooking and the automobile space as well, P2P networks help create online communities allow people of various backgrounds and interests to connect and collaborate with others in real time. Whether it comes to finding the right outfit, picking a car or simply sharing recipes, these P2P examples not only speak to the growing power of the consumer, but the increased desire to connect with others in a more authentic way.

Homework Question - In what way can you adopt a P2P network into your product and service offerings? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,260 Total Clicks
Nov 17 - Apr 19
This Month and Mild
TechMobileSocial Media
The fashion industry collaborates with or is inspired by eSports
Implications - Whether being inspired by eSports-related aesthetics or designing to enhance function and ability while gaming, apparel made specifically for those who partake in eSports is on the rise. As eSports continues its influence across categories, its emergence in the fashion industry is a natural progression.

Homework Question - How could your brand collaborate in the eSports space? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
52,460 Total Clicks
Feb 18 - Apr 19
This Month and Warm
TechMarketing
Trend Hunter Services
Brands tap into the consumers’ obsession with raising houseplants
Implications - The younger Millennial demographic is known for having a lower appetite to start families of their own, but have shown extreme interest in raising alternative “children” such as pets, or, more notably, houseplants. The consumer hobby of obtaining and growing plants within the home showcases the desire consumers have for taking their hobbies to extreme heights; brands respond with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”

Homework Question - How can you leverage the niche interests of your consumers to build better connections? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
87,603 Total Clicks
Mar 18 - Apr 19
This Month and Warm
TechEco
Micro-blogging platforms allow consumers and influencers more control over content
Implications - Streamlined blogging and social apps are on the rise, as influencers look to better control the content they're able to create and sell, and as consumers look for content that's more personalized to their interests. With social apps like Instagram currently dominating digital culture, particularly among Millennials and Gen Z, creating spaces for smaller communities appeals to those looking for direct and genuine connections with peers and influencers.

Homework Question - Conceptualize a micro-blogging app that your brand could use to reach its customers. [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
10,091 Total Clicks
Dec 18 - Apr 19
This Month and Untested
TechMarketingBusiness
Connected sneakers offer enhanced functionality for wearers
Implications - Sneakers with tech connectivity are on the rise, offering functions that include everything from performance-tracking to reward perks. These products come as fitness-related technology becomes increasingly seamless in the process of performance, enhancing both convenience and comfort as a result.

Homework Question - How could your brand create a more seamless experience with its product/service? [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
66,021 Total Clicks
Feb 17 - Apr 19
This Month and Warm
TechLifestyle