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Tech Consumer Insights

Scooter Safety
The growing popularity of e-scooters has resulted in enhanced safety precautions
Trend - The convenience and eco-friendly nature of electric scooters has resulted in the growth of this space, particularly in urban areas where getting by via car can be inconvenient. The popularity of e-bikes has resulted in brands offering additional functions and features that prioritize safety.

Insight - As consumers increasingly demand environmentally friendly transportation and architecture in urban areas, they also require safety measures that adapt to the changing habits within these regions. Looking to reduce their carbon footprint has resulted in consumers expecting that brands appeal to these emerging habits in a way that's convenient and effective.
Workshop Question - How is your brand adapting to the eco-friendly routines of its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant-Based AI
Vegan brands are elevating their products with the help of artificial intelligence
Trend - Brands in the plant-based category are developing their own technology or partnering up with a specialized company in order to bring the integrity of their vegan products to a new level. In this space, artificial intelligence is used to determine the best ingredients and recipe ratios for optimal consumer experience, especially when it comes to texture and health benefits.

Insight - Through a combination of wanting to be healthier in their lifestyle choices and determined to lessen their carbon footprint in light of climate change, many contemporary consumers are limiting their intake of animal-based products or switching to a vegan diet altogether. As this proves to be a challenge for some, individuals look for a seamless introduction into the plant-based experience as they attempt to embrace more sustainable alternatives. In this space, many emphasize the need for flavor and texture since it is an important part in their ability to enjoy their meal.
Workshop Question - How might you elevate the integrity of your vegan product?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Spa
Virtual reality is used to enhance spa experiences
Trend - The many contexts in which virtual reality can be used now applies to spas as well, with some of these businesses creating services that are coupled with virtual reality headsets the enhance the relaxation experience for customers.

Insight - When it comes to the modern "wellness" industry, consumers often expect well-rounded products, services and experiences. The costly nature of investing in wellness has made it so that if consumers seek out brands that offer them an above average, unique experience so that the expenses are worth it.
Workshop Question - How can your brand guarantee distinct virtual experiences, particularly as in-person consumption has become restricted?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Recommendation
Apps are connecting consumers by allowing them to share recommendations
Trend - Brands in the technology space are launching apps that allow close-knit social circles, comprised of family and friends, to share their recommendations on movies, restaurants, and more. These platforms aim to replace the anonymous review systems many may have relied on in the past.

Insight - In favor of the element of human touch, consumers are more likely to turn to traditional word of mouth recommendations over curated, artificial intelligent suggestions, or online reviews. Consumers are craving authentic, unbiased recommendations and are no longer naive to fake reviews and other marketing ploys. As a result, these consumers are looking for ways to easily rely on the advice of their social circles and are looking at brands to provided streamlined solutions.
Workshop Question - How can your brand leverage the influence of friends and family to reach consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fan From Home
Sports fan are preparing to enjoy the games at home with upgraded tech
Trend - Sports fans are now investing in larger screens, clearer picture quality, and upgraded audio as at-home sports viewings become the new "normal" for the foreseeable future. This enables them to host family and friends for a more immersive experience.

Insight - The entertainment patterns of society have been indefinitely disrupted in the wake of the ongoing pandemic. Not only are many consumers fearful or unable to attend events with large crowds, but many have adjusted to at-home entertainment, preferring to host rather than attend a financially-draining venue. While experience is still prioritized over material goods for many Millennial and Gen Z consumers, these demographics now understand that at-home experiences can be just as fulfilling.
Workshop Question - How can your brand accommodate changing entertainment preferences from consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Personalized Computers
As each family member is now expected to have a laptop, brands are adapting
Trend - Brands in the tech space are launching personalized laptops at various price points to meet the at-home needs of consumers. These range from portable gaming laptops to sturdy all-metal laptops.

Insight - The back to school season will look much different in 2020, as many students continue to learn from home alongside their remote working parents. As consumers adjust to a new routine this fall, the reality that each family member is in need of a computer or laptop is now apparent. Families cannot share their devices, and the bulk of their use will be work- or school-related. As a result, consumers are looking to brands to provide need-specific, affordable solutions, and technology that highlights its portability will appeal to consumers' new understanding of work-life balance.
Workshop Question - How can your brand support consumers as they adjust to everchanging routines?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Ambassador
Brands employ everyday people as ambassadors of their products and services
Trend - Brands are increasingly recruiting young ambassadors outside the realm of celebrities and influencers in order to have more accurate and relatable representation for their products and services.

Insight - The age of celebrity and influencer is being reassessed as young consumers become more critical of the role these individuals and institutions play in the social and economic issues that are becoming top-of-mind for many. The privilege and lack of accountability that's often flaunted by celebrity culture is being criticized more as people look to have representation in media, entertainment and marketing that's less aspirational. As consumers become more educated on regional and global issues, the role of the celebrity has come into question for its lack of accessibility.
Workshop Question - How could your brand offer more relatable and accurate representation in its campaigns?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Crowd
Companies are creating solutions to allow fans to attend live virtual events
Trend - Companies are creating technologically-integrated solutions that allow the public to attend live events, including professional sporting events, and live concerts. This was made possible through the use of video conference technology that can place people in the crowd, as well as virtual reality technology.

Insight - With ongoing uncertainties around what the future will look like when it comes to health and safety, many people are looking for escapist activities to engage in as a coping mechanism. Escapist content can be more effective if it mimics what viewers are used to watching, and it can bring viewers a degree of normalcy into their lives.
Workshop Question - How can your company leverage escapism?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subscription Sharing
Brands in the tech space are making it easy to share subscription passwords
Trend - Brands in the technology space are creating platforms to help users easily share subscription passwords in a safe and controlled way. These range from web extensions to password-managing apps and enable users to share content on streaming profiles.

Insight - As consumers spend more time consuming content on a plethora of streaming services, many view these streaming services as a shared commodity rather than a proprietary resource. Specifically, Millennial and Gen Z consumers that have grown up with unprecedented access to free streaming and mass file-sharing. As a result, brands are jumping into this sharing economy with platforms that serve the consumer's desire to safely share access to digital goods.
Workshop Question - How can your brand leverage the sharing economy to entice consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Content Creator Matchmaking
Platforms that match content creators and brands are on the rise
Trend - Brands and agencies are opting-in for specialized platforms when looking to connect with content creators for a partnership. In doing so, companies are able to streamline the search for the right collaborator, especially in a world where the number of content creators is rapidly growing.

Insight - Thanks to social media and other digital tools made available through IoT (the Internet of Things), more and more individuals are enjoying the liberty of being self-employed. On top of having to stay socially active and to produce tangible work, consumers with this occupation are often forced to look for opportunities themselves. In order to not feel overwhelmed when juggling all facets of their career, individuals are looking for streamlined services where they can network and gain access to jobs.
Workshop Question - How can your brand utilize content creators within your marketing strategy?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends