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Music is added to interactive packaging to tap into the customer lifestyle
Implications - In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,854 Total Clicks
Jun 16 - Jul 17
Recent and Average
TechMarketing
Path to purchase is simplified through credit-connected loyalty cards
Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
12,513 Total Clicks
Oct 16 - Jul 17
This Week and Mild
TechMobileBusinessLifestyleRetail
Brands create events for STEM novices to learn and play
Implications - Though STEM toys are increasing in popularity, the act of learning something new, even during playtime, can be intimidating. Brands are alleviating the intimidation factor by creating safe spaces and events for STEM novices to experiment and learn as a community. This adds an element of companionship to a notoriously technical topic. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
44,934 Total Clicks
Sep 16 - Jul 17
This Week and Untested
TechMarketing
Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,901 Total Clicks
Feb 17 - Jul 17
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Smart planters make room for nature in the digital era
Implications - While IoT is generally seen throughout home appliances, smart technology is being integrated into home gardens as well, making it more intuitive for the connected consumer to grow their plants, even if they don’t have the greenest thumb. As consumers become reliant on their digital devices, they run the risk of getting out of touch with nature, which leads to the counter-trend of incorporating more natural elements within the home environment. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
217,655 Total Clicks
Jan 16 - Jul 17
This Week and Warm
TechArt & DesignHomeGadgets
Film-branded toys use their familiarity to boost education within STEM
Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
65,769 Total Clicks
Sep 16 - Jul 17
This Week and Warm
TechMarketingToysLife-Stages
Soothing toys attract both adults and kids
Implications - An under-discussed side effect of play is relaxation. This is boosting the adult desire for mindless enjoyment by way of small, tactical toys, while also boosting mindfulness components in toys targeted toward children. Stress is high in the digital age due to the frequency and volume of content consumption, making incremental relaxation more necessary than ever. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
85,286 Total Clicks
Mar 16 - Jul 17
This Week and Warm
TechArt & DesignToysLife-Stages
Trend Hunter Services
A new teaching strategy for sciences and tech is coincidental
Implications - One barrier to learning the STEAM practices is the lack of tangible outcome or incentive. Alleviating this, educational toys that treat the learning process as a means to a tangible end, such as building a robot or conducting an experiment, both attach a tangible prize and boost playtime engagement. This shows a less literal approach to gamification that focuses on personal satisfaction. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,050 Total Clicks
Jan 17 - Jul 17
This Week and Average
TechToysLife-Stages
Toy companies use fun characters to educate on STEM practices
Implications - The biggest challenge with teaching kids and adults how to become involved in the STEM practices is the potential tediousness of learning such a technical skill. Implementing a personified character into the process adds more human interest to the process. The strategy simultaneously boosts memorability of the toy or learning system, while making it more impactful. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,638 Total Clicks
Jun 16 - Jul 17
This Week and Mild
TechToysLife-Stages
Tech sciences are recognized as a necessity, making easier education necessary
Implications - Skills like coding and engineering are more in-demand in the digital age. Parents are preparing their children for this through educational toys, but education on STEM practices is useful for those of all ages. Subscription kits that teach STEM open education up to all ages while also enabling streamlined learning. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
26,008 Total Clicks
Aug 16 - Jul 17
This Week and Warm
TechToysYouthLife-Stages