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Classic gaming products and services are revamped for generational preferences
Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,428 Total Clicks
Mar 18 - Dec 18
New and Warm
TechArt & DesignToysLife-Stages
Social media-incorporated polling has emerging implications in market research
Implications - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions based on the popularity of specific products/services they offer.

Homework Question - Conceptualize a simple social media polling campaign that your brand could use to its advantage. [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
14,797 Total Clicks
Oct 17 - Dec 18
New and Untested
TechSocial Media
Banking processes are made more secure through emerging biometric systems
Implications - Addressing consumer concerns around security and a need for convenience, financial institutions are rolling out and experimenting with emerging biometric security measures. Though somewhat unconventional, this more advanced approach to protection speaks to the way in which biometric technology will likely play a growing role in the future of security.

Homework Question - What is your customers' biggest concern when it comes to your brand? Brainstorm a concept solution that would perfectly solve that issue. [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
24,299 Total Clicks
Nov 17 - Dec 18
New and Mild
TechLifestyleLifeCredit Crunch
Brands incorporate shoppable VR campaigns into their marketing tactics
Implications - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality, all the while catering to consumers seeking the trial and error elements of in-person shopping, with the convenience associated with online shopping.

Homework Question - Conceptualize a shoppable VR platform that your customers could use in their homes. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
57,074 Total Clicks
Apr 17 - Dec 18
Recent and Warm
TechBusinessRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Augmented reality is incorporated into travel-related apps to enhance experience
Implications - The incorporation of augmented reality into travel-based apps is enhancing travelers' experiences in everything from airport navigation to city exploration. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value.

Homework Question - Conceptualize how your brand could incorporate AR into its product, service or purchase journey. [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
42,254 Total Clicks
May 17 - Dec 18
Recent and Warm
Tech
Brands make a point about modern day technology addictions
Implications - Some tech-related consumption habits have been a rising concern globally – as the prevalent use of smartphones has many, including those in the industry, concerned about widespread tech addictions. Though apps that aim to limit excess smartphone use are prevalent, brands and institutions are now creating programs that aim to mitigate such addictions, or at least some of the consequences associated with them. These programs are more common as conversations around "self-care" increasingly include taking time away from the digital world.

Homework Question - How could your brand help its customers or employees "unplug" temporarily? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
30,307 Total Clicks
Jul 16 - Dec 18
This Week and Untested
Tech
Technology has allowed for the transformation of how we give and receive empathy
Implications - The use of tech in enhancing the way empathy is given or received–whether via robots, virtual reality, apps, or websites–is on the rise. In an age where mental illness and empathetic care is being prioritized more than ever, these technologies enhance human relationships and give people the tools they require to effectively give and/or receive empathy.

Homework Question - Where do you see the prioritization of empathy fitting into your brand's products, services, or processes? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,038 Total Clicks
Dec 17 - Dec 18
This Week and Mild
TechLifestyleHealth
Trend Hunter Services
Retailers tap voice tech to supercharge their in-store experience
Implications - While some companies choose to leverage voice assistant technology to create a contactless path-to-purchase, others are tapping into the hesitation that some consumers have against actually purchasing products through voice technology and are instead working to leverage it to drive in-store sales. These examples show that for those who would prefer shopping in-store, voice technology can still contribute to a more seamless path-to-purchase.

Homework Question - How does your consumer feel about the way your brand is engaging with emerging technologies? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
15,003 Total Clicks
Nov 18 - Dec 18
This Week and Average
TechBusinessGadgetsRetail
Physical forms or methods of storing cryptocurrencies are on the rise
Implications - The use of tactile representations of cryptocurrencies are on the rise as more consumers learn about and turn to this form of digital currency. Cryptocurrencies' representation in the format of wearables, wallets and coins caters to consumers who are more comfortable using this currency in more familiar items, enhancing the perception of security.

Homework Question - How could your brand leverage cryptocurrencies? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,689 Total Clicks
Apr 15 - Dec 18
This Week and Average
TechBusiness
Fitness-focused wearables uplevel their capabilities to give feedback
Implications - Consumers have been using wearables to track their everyday and fitness activities for some time now, but more recently, the degree of involvement these products are capable of is increasing. Thanks to developments in technology, wearable products are able to give more meaningful feedback and tailored coaching on workouts, providing a more personalized experience.

Homework Question - How well does your brand leverage technology in order to help consumers reach their goals? [More]

SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
54,699 Total Clicks
May 18 - Dec 18
This Week and Hot
TechLifestyleGadgetsHealth