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Tech Consumer Insights

AI Fitness
Fitness apps and systems are using AI to help users' exercise and assess their health
Trend - As more people exercise at home, brands are releasing apps and fitness systems that are based in smart technology. These systems assess everything from an individual's health to their workouts, and guide them through personalized workouts that adjust based on needs, form and changing goals.

Insight - Fitness-conscious consumers are often willing to invest in their health, with a focus on customizing their routines to align with their personal goals. Smart technology is particularly helpful in this realm, as it makes tracking progress by various metrics much simpler for people who are passionate about their health.
Workshop Question - How could your brand use smart technology to help consumers progress in their personal goals?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Search
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.

Insight - As consumers become more conscious about the various social, environmental and political issues happening both locally and globally, they're also increasingly choosing to align with brands that are trying to reduce their impact, or make positive changes. This is particularly true of Millennials and Gen Z, who are more likely to shop and live in a way that aligns with their value systems.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Monetized Recreation
Gen Z consumers are turning their creative hobbies into job opportunities
Trend - Known as being highly creative and tech-savvy, Gen Z consumers are increasingly likely (and able) to monetize their creative and recreational hobbies. This generational quality is being made more accessible with platforms that help them learn about and ultimately monetize their passions.

Insight - Having been raised at a time when the Internet and social media became part of people's everyday lives, Gen Z is collectively more savvy and creative in the world of digital interactions than preceding generations. This fact, coupled with this generation's disillusionment about the state of the global economy and traditional workplace cultures, has resulted in them prioritizing the monetization of the very digital habits that they were raised to be so passionate about.
Workshop Question - How could your brand better cater to Gen Z's sense of creativity and/or tech-savviness?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Travel
AI-based travel-planning apps take some of the work out of traveling
Trend - Smart-planning apps for travelers are becoming more popular, particularly as pandemic-prompted travel restrictions have lifted. Now, consumers are able to create customized itineraries with the help of AI-based apps that give users a better idea of local offerings and geographies.

Insight - The use of smart technology to streamline aspects of consumers' lives has resulted in people being able to organize their time more effectively, and in a way that's personalized to their exact interests. The convenience that predictive technology offers consumers is a major draw, resulting in everything from daily rituals to infrequent events like travel being made easier with the help of AI.
Workshop Question - How could your brand better prioritize convenience for its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Therapy
Virtual reality-based therapy experiences offer immersive treatments
Trend - Virtual reality's purposes extend far beyond gaming and recreation--and the technology is now being used to create immersive therapy treatments. These treatments offer visual and other sensory immersions that help guide people through stress, phobias, or other mental health concerns.

Insight - The use of technology to aid in the physical and mental wellbeing of consumers has become increasingly popular. In-particular, the lack of accessibility of more traditional mental health services has made consumers more open to alternatives that they might find easier to integrate into their routines and budgets.
Workshop Question - How could your brand create more distinct experiences around its product/service?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Realism
Some brands are using hyperrealism to design their metaverses
Trend - Brands are using real-world images or hyperrealism graphics in the metaverse in order to create more functional uses for this emerging virtual space. This use of hyperrealism helps add credibility to the idea that the metaverse's potential in industries beyond recreation are vast.

Insight - Currently, consumers are interested in the metaverse for its ability to provide entertainment in the form of gaming and social interactions. As brands increasingly experiment with this space, they'll have to prioritize ease-of-use and credibility in order for consumers to engage with this digital world for alternative and/or more functional uses.
Workshop Question - How could your brand create more interest around its digital platforms?
9.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
SSD Coolers
Brands are creating dedicated cooling solutions for SSDs as temperatures increase
Trend - Brands in the PC components industry are now releasing both dedicated standalone SSD coolers and those bundled with SSDs. The fifth generation of SSD technology has been released with speeds of up to 13,000mb/s, which comes at the cost of raising temperatures and requiring dedicated cooling.

Insight - Consumers using PC computers for professional workspaces or recreational hobbies continually seek more powerful components to get the job done faster. Companies have responded by continually releasing more powerful components that push compute speeds and temperatures to the limit. As a result, PC enthusiasts have begun seeking new ways to reduce their computers' operating temperatures to prolong the components' life cycles and ensure reliability.
Workshop Question - How is your brand's industry adapting to new and emerging technologies?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Freelancing Finance
Banking apps for freelancers help streamline their personal finances
Trend - Freelancing requires a lot of organization, including being able to keep track of projects, payments, and contacts. In order to streamline freelancing work, some brands offering platforms to that help users' organize their work. This now includes banking and financing services.

Insight - With remote work and freelancing booming, consumers who work within the gig economy require consistent organization and project management in order to ensure that their income remains consistent. These individuals turn to platforms that help them streamline their work in order to get the most out of it.
Workshop Question - How could your brand better cater to its customers' lifestyles?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Esports NFTs
Esports organizations are using NFTs to drive consumer engagement
Trend - Established and emerging esports entertainment companies are using blockchain technology to better engage consumers and fans. The companies utilize NFT collections to offer exclusive experiences, such as invite-only parties, NFT-holder lounges, and conferences where the organizations listen to their most dedicated fans. This aims to increase engagement while rewarding dedicated communities.

Insight - Consumers in the realm of esports are often loyal to certain teams, companies, or brands. As a result of this, fans are seeking new ways to immerse themselves in the world of esports and support their favorite entities beyond viewing tournaments and wearing branded apparel. Leveraging blockchain technology provides these very opportunities to interested consumers.
Workshop Question - How could your brand utilize NFT technology to reward and engage consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Event
Corporate and work-related events are made easier with hybrid programs
Trend - Though corporate events are back to being in-person, virtual attendance is still popular as it offers flexibility, accessibility and comfort for people not willing to travel. To prioritize experience, brands are releasing technologies and platforms that help enhance hybrid event experiences.

Insight - The pandemic has tested consumers in a variety of ways--and also revealed the work preferences of many. The one-size-fits-all approach to workplace processes and organization no longer apply as professional workers increasingly prioritize flexibility in both their work styles and personal lives.
Workshop Question - How could your brand be more flexible in its offerings for employees or customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends