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Tech Consumer Insights

Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.

Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Sleep
Brands are releasing mattresses with AI features to improve sleep quality
Trend - Mattresses are being improved with network-connected AI features to automatically adjust conditions according to the user. These mattresses monitor the users' metrics and find optimal temperatures and alignments to foster healthy sleep. This is intended to improve sleep quality and consistency.

Insight - Products across nearly every industry are being altered with artificial intelligence to improve various features. Homeowners and renters look to AI to streamline aspects of their day, from meal prep to light and music control, and even sleep quality. These consumers are willing to pay more for products with AI over traditional smart products due to the value of automation. In recognition of the desire for AI products, brands are looking to improve previous smart products by using automated AI.
Workshop Question - How could your company use artificial intelligence to add further value to its products or services?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rollable Phone
Smartphones are being made with rollable OLED screens for productivity
Trend - Smartphone manufacturers are creating luxury phones with displays that expand horizontally by rolling. These displays function similarly to folding phones but do not leave any visible crease or visible bezel. The larger expandable screen is designed to improve both productivity and entertainment.

Insight - While smartphones have had the same design for over a decade, the recent popularity of foldable phones has led to an increase in experimentation. Consumers interested in future-facing technologies are curious about major innovations in consumer electronics, particularly smartphones, given their necessity in modern life, and are willing to pay more for unique products, especially those with added practical value. As a result, brands are improving on long-stagnated designs to offer new features.
Workshop Question - How could your brand leverage newer technologies to improve the productivity of its products or services for modern consumers?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Local Security
Home security systems with local options available offer customers privacy
Trend - Smart home companies are launching home security products with local-only options available. These products only store data locally, when requested, which enhances the privacy of the user. Avoiding network storage prevents sensitive information from leaking when servers are breached.

Insight - As modern homes become increasingly connected, with everything from doorbells to security cameras being always connected to the network, consumers are looking for ways to ensure that their data is kept private and safe from online threats. The prevalence of network attacks is leading to brands creating smart home products that subvert large storage databases in exchange for more grounded solutions. The transparency of these brands helps attract network-concerned, privacy-focused consumers.
Workshop Question - How could your brand differentiate itself from competitors by focusing more on the privacy and security of its customers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smartphone Gimbal
Camera gimbals are revamped for modern smartphone compatibility
Trend - Photography brands are designing smartphone-compatible stabilizing devices with motorized gimbal mechanisms. These devices physically support smartphones while capturing media, allowing for unique angles and steady footage devoid of jitters and harsh movements.

Insight - Social media has impacted consumer behavior, leading to a significant increase in individuals aspiring to pursue content creation and influencer status. These consumers are in search of products that help generate professional-grade media content using their current equipment. Businesses that recognize the demand for affordable and effective media production solutions can appeal to consumers who require these tools to further their creative pursuits.
Workshop Question - How can your brand cater to the needs of an expanding community of aspiring content creators?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hobbyist Printing
Free public and online 3D printing courses reduce barrier-to-entry for hobbyists
Trend - Low-cost or free 3D printing courses are being hosted by libraries, universities, and independent websites. These courses lower the barriers of cost and education for 3D printer use to draw more adults to the field, whether as a creative outlet or for CAD (Computer-Assisted Design)-related jobs.

Insight - While many individuals find a balance between work and personal lives, such as hobbies and social connections, others find themselves unfulfilled, either in the workplace or in keeping occupied. This leads to these groups searching for new avenues for enjoyment, such as new employment or a new hobby. As a result of these combined desires, hobbies with the potential to generate income are preferred. Fields that reduce the barriers via free and public services can draw in these individuals.
Workshop Question - What could your brand or industry do to lower consumer barriers related to cost or education?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Standalone VR
Developers are creating VR headsets that do not rely on external computing
Trend - Brands are launching standalone spatial computing headsets that have processing power built into the device. These devices are small, portable, and do not require the user to be tethered to a computer. This makes the headsets quicker to use while reducing the barrier to entry for new customers.

Insight - For the average adult consumer, two of the main barriers that prevent the adoption of spatial computing and VR headsets are related to cost and complexity, in part due to headsets often requiring several high-priced devices to function, effectively placing VR experiences behind paywalls that outweigh the value proposition. Hardware brands in the VR space are addressing these concerns by creating lower-cost, lower-power VR headsets that function entirely on their own.
Workshop Question - How could your brand ensure its products or services have minimal barriers to entry?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.

Insight - Partially onset by the pandemic, many consumers are now accustomed to shopping for nearly every type of product on a website or mobile app. However, the ease of these apps makes many consumers purchase products that are not optimal, leading to high return rates. To maintain the low-friction ordering system of mobile apps while aiming to reduce return rates, many retailers looking to AI to improve services. Brands that implement these AI updates can improve customer satisfaction and retention.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spatial Shopping
Retailers are launching VR shopping applications for spatial computing headsets
Trend - Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.

Insight - Tech-forward consumers have begun adopting spacial computing at accelerated rates while citing limitations of traditional human-machine interface (HMI) devices. In recognizing that consumer-grade spatial computing is in its early stages, brands are racing to ensure their services are available on these modern platforms. Brands that take advantage of the interactive HMI features native to these devices can more effectively market to both long-time users and new consumers entering this space.
Workshop Question - How could your brand modify its services to capitalize on the recent popularity of spatial computing?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI News
Brands are launching AI tools that aggregate and deliver curated news feeds
Trend - Companies are using artificial intelligence to enhance news delivery through AI-powered applications and services. These tools curate news delivery to ensure only relevant information is delivered clearly and concisely. The AI tools are intended to reduce redundancy in news feeds significantly.

Insight - Time constraints are one of the largest factors that inhibit regular citizens' abilities to stay up to date on news stories. Most people do not have time to check several news outlets to sift through swathes of information, leading to most simply using social media feeds. Brands are identifying the challenges related to time and effort for news, and are creating easy-to-use, AI-powered news aggregators to draw in busier users.
Workshop Question - How could your brand incorporate artificial intelligence to make seemingly daunting tasks more approachable?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends