Supplements made with Nicotinamide are gaining popularity for youth benefits
Trend - Brands across the personal care industry are creating both edible and applied supplements with Nicotinamide Adenine Dinucleotide (NAD) or Nicotinamide Riboside (NR), which is a precursor to the coenzyme. These chemicals fight cellular decline, promote cell health, and increase metabolism.
Insight - In the health and beauty industry, anti-aging claims and metabolism-boosting claims appear on everything from daily supplements to haircare products. However, with so many products claiming these benefits, it is difficult for consumers to find those that definitively offer these benefits. As a result, many brands across the beauty and personal care industries are turning to chemistry to show that the chemicals in their products are backed by science and demonstrably effective.
Insight - In the health and beauty industry, anti-aging claims and metabolism-boosting claims appear on everything from daily supplements to haircare products. However, with so many products claiming these benefits, it is difficult for consumers to find those that definitively offer these benefits. As a result, many brands across the beauty and personal care industries are turning to chemistry to show that the chemicals in their products are backed by science and demonstrably effective.
Workshop Question - How could your brand leverage relevant fields of science to strengthen its advertising and its efficacy claims?
Trend Themes
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Nad-infused Products — Products infused with Nicotinamide Adenine Dinucleotide (NAD) are becoming popular for their cellular health and anti-aging benefits.
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Functional Daily Supplements — Daily supplements are evolving to include scientifically-backed ingredients that claim to boost overall health and well-being.
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Innovative Delivery Systems — Supplement brands are developing new delivery methods like fast-dissolving wafers to enhance convenience and effectiveness.
Industry Implications
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Health and Wellness — This sector is rapidly introducing advanced nutraceuticals and supplements that target specific health concerns such as cellular health and anti-aging.
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Beauty and Personal Care — The industry is exploring new scientific ingredients and technologies to develop skincare products with proven anti-aging properties.
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Functional Beverages — Functional beverages are incorporating multi-benefit ingredients like botanicals and NAD to offer consumers more than just refreshment.
