Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Color-changing properties in skincare items enhance their value
Implications - Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
41,030 Total Clicks
May 17 - Aug 18
New and Warm
FashionCosmetics
Sweet and spicy dessert options rise in popularity
Implications - With the rise of experimental food consumption has come the popularity of spicy desserts. These products are able to pique the interest of those entrenched in foodie culture, while also retaining a sense of familiarity for consumers who are less curious or experimental in their consumption choices. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,901 Total Clicks
Aug 17 - Aug 18
New and Average
LifestyleFood
Brands infuse various crystals into their skincare and cosmetic products
Implications - Though rose quartz remains a popular choice for crystal-infused skincare and cosmetic items, brands are incorporating various gems into such products in order to enhance their appeal. Such items caters to a niche set of consumers that is concerned with the overlap of spirituality and self-care. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,060 Total Clicks
Aug 17 - Aug 18
This Week and Mild
FashionCosmetics
Brands offer makeup and hair care collections themed around cities
Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,371 Total Clicks
Sep 16 - Aug 18
This Week and Warm
FashionHairCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Jelly based makeup products rise in popularity
Implications - With the 90s fashion revival still in full effect, cosmetic brands are leveraging that fact by offering jelly makeup products in the form of highlighters and lipsticks. The gelatinous base of these products caters to Millennials seeking the nostalgic associations these products bring about, while catering to Gen Z’s sense of play and experimentation when it comes to beauty. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,940 Total Clicks
Jun 16 - Aug 18
This Week and Warm
FashionCosmetics
Companies that specialize in entertainment use pranks as marketing tools
Implications - Brands within the entertainment sphere are more frequently using humorous pranks in order to market their services or products. Such campaigns align perfectly with the entertainment industry's inherent purpose, and give consumers incentive to establish authentic connections with the brands in question. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,915 Total Clicks
Jan 17 - Aug 18
This Week and Mild
Marketing
Chia seed oil is increasingly incorporated into skincare products
Implications - Cosmetic brands are enhancing their skincare products by incorporating chia seeds, or chia seed oil, into these items. With chia seeds now established as a "superfood" in the food and beverage industry, cosmetic brands are able to ride on the consumer trust that this adjacent industry has already formed in order to cater to consumers who have been familiarized with the benefits of the ingredient. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,586 Total Clicks
Apr 17 - Jul 18
This Month and Warm
FashionCosmetics
Trend Hunter Services
Cosmetic brands prioritize the texture of their products
Implications - Cosmetic brands are looking to differentiate their products by focusing on their texture and ultimately, how that enhances the application process. Such formulations allow brands flexibility in their creative process, while enhancing product interactions for consumers who prioritize the experience of makeup application as much as they do the end result. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
38,123 Total Clicks
Jul 17 - Jul 18
This Month and Average
FashionCosmetics
Supplements are increasingly adapted into beverage form
Implications - Wellness brands are increasingly offering supplements in beverage form as opposed to the powders or pills that consumers have grown accustomed to. Such on-the-go products cater to busy professionals as they seek out ways to enhance their health and nutrition habits in a way that does not intrude upon their daily schedules. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
23,369 Total Clicks
Jun 18 - Jul 18
This Month and Average
LifestyleFoodHealth
A faction of popular athleisure prioritizes "ugly" aesthetics
Implications - "Ugly" aesthetics are rising in popularity within the athleticwear industry, with brands offering accessories that are intended to be disproportionately sized, kitschy, and over-the-top. Such trends increase in popularity for their inherent virality, with consumers aiming to mimic the attention such items draw on social media, and brands chasing that demand. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,582 Total Clicks
Jun 17 - Jul 18
This Month and Warm
Art & DesignFashion