Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Food subscription services focus on children and infants
Implications - Subscription services based on offering children and infants their meals and snacks for the day are increasingly common. This shift comes as Millennial parents seek to balance work, families, and personal lives – offering them a way to simplify and streamline at least one important aspect of their daily routine. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,759 Total Clicks
Apr 17 - Jun 18
This Week and Average
BusinessLifestyleFoodHealth
Brands offer pets fresh foods for on-the-go purchases, or for owners to make at home
Implications - Fresh pet foods are becoming more common as brick-and-mortar spaces offer dishes made specifically for dogs and cats, or brands offer food products that pet owners can make fresh at home. This shift reflects the increased importance of bonding with pets, becoming top of mind as urban consumers lead busier lives, allowing them to assuage some of the guilt associated with their absences. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
32,399 Total Clicks
May 17 - Jun 18
This Month and Warm
LifestyleFoodPets
Micro treatment products aim to treat highly specific skin issues
Implications - With skincare routines becoming increasingly lengthy and detailed, brands are offering micro-sized treatment products that deal with specific issues on specific parts of the skin. These products come as the "one size fits all" approach becomes irrelevant in a market where consumers are increasingly seeking personalized solutions, whether in the products' formulation or, as in this case, how they can be used. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,025 Total Clicks
Nov 17 - Jun 18
This Month and Mild
FashionCosmetics
"Cereal milk" becomes a flavor in itself in various sweet dishes
Implications - Cereal milk is becoming a flavor in dishes in its own right, offering a unique yet instantly relatable selling point. With most people who consume cereals having positive experiences with drinking the sweet milk it leaves behind, the use of cereal milk as a flavor is able to pique the interest of novelty-minded consumers, while simultaneously evoking a sense of nostalgia. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
23,916 Total Clicks
Aug 16 - May 18
This Month and Average
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Eggs are being transformed into a variety of different formats
Implications - The egg is being transformed into a concept rather than simply a product, with brands using the food item in a variety of new ways that change the banal nature of egg consumption. This shift speaks to the power of marketing and out-of-the-box thinking in reframing how consumers are able to perceive a product or service. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,380 Total Clicks
Mar 18 - May 18
This Month and Warm
MarketingLifestyleFood
Ingestible cosmetic products come in liquid "shot" forms
Implications - Ingestible products that claim to enhance beauty are more frequently coming in liquid "shot" forms that offer quick and simple forms of delivery. Apart from the convenience they offer, the branding and formula of such products offer a medicinal quality that enhances their perceived effectiveness, resulting in more trust between the brand and the consumer. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,508 Total Clicks
Oct 17 - May 18
This Month and Warm
Burger chains project youthfulness with viral-worthy publicity stunts
Implications - Following in the same vein as fast pizza chains, burger brands are pursuing viral status with campaigns that play up Millennial and Gen Z interests such as coveted sneaker releases and tech-enabled custom ordering. This shift highlights the youthful nature of successful QSR branding and the resonant power of connecting authentically with discerning Millennial and Gen Z consumers. [More]
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
46,441 Total Clicks
Sep 17 - May 18
This Month and Warm
Trend Hunter Services
Athletic equipment-inspired bags provide a narrative take on accessories
Implications - As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
57,991 Total Clicks
Jan 18 - May 18
This Quarter and Hot
Cosmetic products move beyond nourishment to alleviate other consumer pains
Implications - As consumers continue to prioritize health and wellness, product offerings are adapting to meet those growing needs for goods that offer additional functional benefits. Cosmetic brands are taking that into account and offering products that offer heightened reparative qualities that are more in line with consumer health concerns. From lip balms with medicated formulas to those that feature qualities that exfoliate the skin, these products showcase a growing desire for not only functional goods but products that speak to longer-term consumer concerns. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,842 Total Clicks
Nov 17 - May 18
This Quarter and Mild
FashionCosmetics
Garnishes become the focal point of dishes and beverages
Implications - Rather than simply complementing dishes and beverages, garnishes are being treated as the focal point of such items in both flavor and aesthetics. The use of garnishes as eye-catching centerpieces serves foodie consumers looking for distinct consumption experiences, while also offering the social media-friendly aesthetic that the average consumer is often motivated to purchase. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
48,306 Total Clicks
Mar 17 - May 18
This Quarter and Warm
Art & DesignLifestyleFood