Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Bamboo is highlighted as a staple ingredient in skin and haircare products
Implications - A newly “buzzy” ingredient emerging in the skin and hair care space is bamboo, with topical products infusing the natural ingredient for its antioxidant and youth-generating benefits. This shift comes as naturality minded consumers increasingly seek out ingredients with historical relevance in their self-care rituals.

Homework Question - Consider an emerging “buzzy” element or topic that your brand could incorporate into its own product/service. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
26,405 Total Clicks
Dec 18 - Mar 19
This Week and Warm
Fashion
Fermented ingredients in skincare are on the rise
Implications - With the process of fermentation now so popular in the food and beverage industry, brands in the skincare industry are taking note by incorporating various fermented ingredients into the products they develop. These items have the benefit of appealing to consumers via familiarity and novelty alike.

Homework Question - Which adjacent industry could your brand adapt trends from? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
14,261 Total Clicks
Apr 18 - Mar 19
This Month and Untested
FashionCosmetics
The ingredients in "buzzy" foods for adults are translated to infant food options
Implications - Food brands that specialize in meals for infants are taking cues from the food industry that targets adult consumers, and adapting the "buzzworthy" ingredients that appeal so much to adults into their own items. This shift caters to Millennial parents, who are just as committed to well-rounded diets for their children as they are for themselves.

Homework Question - How could your brand adopt emerging trends within adjacent industries (or companies)? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
36,805 Total Clicks
Feb 18 - Mar 19
This Month and Mild
LifestyleFood
Children's wearables adopt more than just safety features
Implications - Wearables for kids are no longer only marketing their safety based functions, but are also prioritizing the enhancement of routines these products can offer children. Focusing on everything from fitness to gaming, such products appeal to parents and their children alike due to the benefits they offer in a variety of realms.

Homework Question - How could your brand enhance the routines of its customer? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
44,304 Total Clicks
Mar 18 - Feb 19
This Month and Warm
TechLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Ethnic frozen food products target cost-conscious consumers
Implications - A cyclical pattern in the frozen food industry is taking over, where we see reduced costs on products that incorporate global spices and flavors. As a way to target cost-conscious consumers, ethnic food products are being offered at lower prices for a wider consumer reach. This shift in culinary commodities will result in a more broad consumer base, as well as having people consume more global products in their daily lives.

Homework Question - How can your brand offer diverse products to your non-affluent consumers? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
10,365 Total Clicks
Feb 19 - Feb 19
This Quarter and Mild
LifestyleFood
Willow bark has become a popular natural ingredient in skincare
Implications - Willow bark's natural astringent, exfoliating, and anti-inflammatory properties are more frequently being incorporated into the world of skincare. The ingredient's popularity comes as brands seek out more creative solutions to consumers' growing preference for natural living, whether that's in their skincare rituals or outside of them.

Homework Question - How could your brand better adapt to the ever-growing consumer preference of natural or wellness-minded living? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
33,579 Total Clicks
Aug 17 - Feb 19
This Quarter and Mild
FashionCosmetics
Interior design and architecture integrates kid-friendly aspects
Implications - Though there isn't a huge amount of affluence among Generation X, those who are well off spend a considerable amount of their income on their home and family. The psychology behind this lives within a desire to build the strong work-life balance and family-oriented lifestyle they did not have at home as kids. As a result, more elegant, yet kid-friendly design for the home can be seen.

Homework Question - How are you helping your Gen X customer maintain a healthy work-life balance? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
44,178 Total Clicks
Jun 17 - Jan 19
This Quarter and Average
Art & Design
Trend Hunter Services
Dairy brands set their sights on young consumers for a new core audience
Implications - After cornering the market for cheese board-obsessed Millennials, brands are taking a new approach in their product development to target a new, younger consumer. Brands looking to attract Gen Z and Gen Alpha start producing playful formats like spiraled cheese rolls and fruit-flavored products in order to engage their next core consumer. This new approach to culinary formats helps brands generate lifelong relationships by targeting their soon-to-be audience at much earlier stages in the buying lifecycle.

Homework Question - How can your brand start to engage younger consumers, in order to establish initial interactions? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
44,912 Total Clicks
Mar 17 - Jan 19
This Quarter and Warm
MarketingLifestyleFood
Block colors and quirky designs make up Millennial-minded luxury furniture
Implications - Millennials in a higher tax bracket looking for visual means to self-express are turning to luxury furniture items that mimic the distinct design schemes that reflect their more optimistic worldview. High-end furniture brands are responding in-kind by creating entire collections based on color schemes and designs that are more garish and flashy than their conservative histories have shown. This shift comes as the aesthetic-prioritizing lives of Millennials continues to impact and change the status quo in industries related to both mass-consumption and luxury consumption.

Homework Question - How could your brand better reflect the priorities of its Millennial customer? [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
168,192 Total Clicks
Dec 17 - Jan 19
This Quarter and V. Hot
Art & DesignDesign
Fashion goes beyond retro-kitsch, appealing to nostalgic Gen X insiders
Implications - With endless Instagram feeds and Tumblr accounts dedicated to retro fashion, throwback aesthetics are assumed to target Millennials. However a more nuanced approach to old-school revival is rising in popularity. Archival re-releases whose popularity hinges on the audience's ability to recognize references from the 90s and early 2000s. That said, this approach is more targeted to young Gen Xers who have that insider knowledge.

Homework Question - How can you help your consumer fulfill the aspirations of their youth? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
86,537 Total Clicks
Mar 18 - Jan 19
This Quarter and Warm
FashionHip Fashion