Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Fitness brands unrelated to clothing take cues from the latter's aesthetic focus
Implications - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs and formulations that are made to seamlessly integrate into the consumer's fitness ritual, and their designs are motivated by the consumer desire for lifestyles that are shareable online.

Homework Question - How could your brand make its product/service more shareable? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
84,718 Total Clicks
Oct 17 - Dec 18
New and Warm
Art & DesignLifestyle
Cannabis serves as a social lubricant for some in-home events
Implications - An increasing number of brands are responding to consumer curiosity and the desire to experiment with cannabis by producing products and services that facilitate its use at in-home social events. For many consumers, cannabis serves as an easy and natural substitution for alcohol during dinner parties and other in-home social gatherings. These offerings display the propensity consumers have for engaging with products that make for an easier transition into social cannabis consumption.

Homework Question - How is your industry adapting to the space consumers are making for the emerging cannabis industry? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,684 Total Clicks
Aug 18 - Dec 18
This Week and Average
LifestyleHealthLifeDrinking
Artificial digital influencers are on the rise and collaborating with brands
Implications - Computer-generated social media influencers are on the rise, and so now are their collaborations with big brands due to their enormous popularity online. These virtual models are put together with the popular aesthetics that can be observed on platforms like Instagram, and are unique in their ability to reach millions of young consumers while retaining an air of mystique and intrigue.

Homework Question - Conceptualize a campaign for younger consumers that would leverage the reach of a virtual influencer. [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
44,917 Total Clicks
Jun 18 - Nov 18
This Month and Warm
Pop CultureTechArt & DesignMarketing
Food brands allow consumers to test their products through scented labeling
Implications - Food brands are allowing consumers to do a quick quality check before purchasing their products, and are doing so by offering scented labeling that smells like the food the brand is offering. This interactive packaging allows for brands to draw consumers in via trust and credibility, in a way that is still playful.

Homework Question - Consider how your brand could better engage consumers' senses in the purchase journey. [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
24,199 Total Clicks
Feb 18 - Nov 18
This Month and Warm
Art & DesignLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
The beauty-related consequences of tech overuse are being targeted in skincare
Implications - Much like most things consumed in excess, the modern dependence on digital devices has led to various physical consequences, including even beauty-related ones. Aiming to tackle this fact, brands in the skincare industry are creating products that aim to reduce the negative impacts that things like "tech neck" and blue lights can have on the skin. This shift is highly reactive, unique in that it caters to a relatively niche concern that is widely prevalent in terms of whom it affects.

Homework Question - Consider a minor but widely-prevalent concern within your brand's area of expertise. How could you go about tackling it? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,987 Total Clicks
Jun 18 - Nov 18
This Month and Mild
FashionCosmetics
Mangosteen rises in popularity as its incorporated into skincare and food items
Implications - Mangosteen, a tropical fruit, is increasingly popular as a base or ingredient within various enhancement-focused skincare products or beverages. The incorporation of this antioxidant-rich fruit offers consumers the function they require from their skin and beverage products, while also piquing curiosity for being an unfamiliar fruit in North America.

Homework Question - How could your brand add a curiosity-piquing element to its product or service? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
32,862 Total Clicks
Jul 17 - Oct 18
This Quarter and Untested
FashionLifestyleDrinking
The influence of anime aesthetics and characters is on the rise in North America
Implications - The incorporation of anime themes and designs into mainstream North American products, typically unassociated with the anime industry itself, is on the rise. The use of anime-like or inspired aesthetics comes as Millennials who grew up watching Japanese animations, are now in positions where they can infuse the aesthetic, cultural and entertainment influences that they grew up on into their own work, merging nostalgia with contemporary consumer expectations.

Homework Question - Conceptualize an anime-influenced campaign, product, or service that your brand could deliver to consumers. [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
70,458 Total Clicks
Jan 18 - Oct 18
This Quarter and Warm
Art & DesignFashion
Trend Hunter Services
Hyper-playful packaging designs inject a sense of whimsy into beauty products
Implications - Speaking to the increased focus around experience when it comes to beauty products, cosmetic goods are getting a toy-like update, mostly by way of packaging. Primarily targeting adult consumers, this child-like approach to packaging beauty products helps consumers tap into a simpler time and adds an appealing element of personality to products in a highly competitive market space.

Homework Question - What would a hyper-playful iteration of your offering look like? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,180 Total Clicks
Dec 17 - Oct 18
This Quarter and Warm
Art & DesignFashionLifestyleCosmetics
The simple Americana aesthetic makes way for modern and inclusive depictions
Implications - The influence of Americana on fashion in North America has long been prevalent, but now the aesthetics associated with this theme have been updated to suit the preferences of the modern Millennial consumer. Whether revealing themes that are more dystopic and rebellious, or painting a more accurate picture of what Americans look like, these contemporary editorials are a small, escapist extension of the political and social landscape in America today.

Homework Question - How could your brand adopt positive, authentic aspects of its country's or locality's culture? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,036 Total Clicks
Dec 17 - Oct 18
This Quarter and Hot
Art & DesignFashion
Marshmallow products are elevated into new products to entice adults
Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty.

Homework Question - How could your brand update one of its products/services in a way that provides value to a new consumer segment? [More]

SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
23,082 Total Clicks
Mar 18 - Oct 18
This Quarter and Mild
LifestyleFood