Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Broccoli is being positioned as the newest superfood in skincare
Implications - Broccoli is now more commonly being infused into skincare products as a way to enhance their health-related benefits, or their appearance of such. With most consumers being raised with this particular superfood as the symbolic representation of all things nutritious, its infusion into skincare functions as a low-effort branding tool for those in the skincare industry that adopt it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,924 Total Clicks
Aug 16 - Feb 18
This Week and Average
FashionMarketingCosmetics
Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,622 Total Clicks
Mar 16 - Feb 18
This Week and Mild
Art & DesignBusinessYouthLife-Stages
The PB&J sandwich is celebrated as a classic Americana flavor
Implications - As consumers continue to experiment with reimagined takes on iconic flavor pairings, many are willing to see nostalgic favorites such as the peanut butter and jelly sandwich elevated to inform new food experiences. This shift highlights the contemporary pattern of specific comfort foods being adapted into standalone flavor experiences in order to inspire veritable product ranges. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
69,579 Total Clicks
Apr 17 - Feb 18
This Week and Average
LifestyleFoodDrinking
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
29,258 Total Clicks
Nov 17 - Feb 18
This Week and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Museums adopt the experiential preferences of social media users
Implications - Museums centered around the subject of food are offering immersive and even edible displays that cater to the attention spans of the modern day consumer. This shift comes as social media changes and drives consumers' behavior, with the "experiential" and "Instagrammable" nature of in-person interactions increasingly prioritized to enhance engagement. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
87,718 Total Clicks
Jul 16 - Feb 18
This Week and Warm
Art & DesignLifestyleFood
Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
70,126 Total Clicks
May 17 - Feb 18
This Month and Warm
Beauty brands leverage prickly pear extract for its natural appeal
Implications - As natural beauty continues to impact the global beauty industry in innovation and mass appeal, beauty brands tap prickly pear extract for its wide range of cosmetic benefits. Loved for its naturally hydrating and anti-aging properties, prickly pear extract offers brands the dual benefit of acting as a star ingredient, and as an instant branding strategy. The dissemination of prickly pear into the beauty industry speaks to the continued commercial appeal of natural beauty products. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
52,467 Total Clicks
Dec 16 - Jan 18
This Month and Mild
Pop CultureFashionEcoHairCosmetics
Trend Hunter Services
Dessert presentation is elevated with participatory flavor injections
Implications - As consumers seek out one-of-a-kind experiences from the restaurants they patronize, establishments are raising the bar by creating over-the-top dessert dishes that prioritize presentation and active participation such as dramatic flavor injections. This progression speaks to the ever-evolving nature of dessert menus in particular and their relationship to the pursuit of experiential and inherently socially sharable moments in all aspects of everyday life. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,259 Total Clicks
Mar 16 - Jan 18
This Month and Warm
MarketingLifestyleFoodInteractive
Powdered formulations for skin cleansing offer novelty and portability
Implications - Powdered cleansing formulations made for the skin are continued evidence of the cosmetic industry's ability to swiftly innovate in the categories it specializes in. Beyond function, these powdered cleansers cater to consumers seeking the novelty and self-indulgence associated with the distinct formats through which they can achieve healthy skin. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,313 Total Clicks
Feb 17 - Jan 18
This Quarter and Mild
FashionCosmetics
Collagen-based foods cater to vegan consumers
Implications - The beauty and health food industries are accommodating veganism in a variety of ways, with an emerging shift existing in the form of edible collagen that is vegan in its formulation. These cruelty-free forms of consumption serve consumers seeking to align their lifestyle habits with their personal values. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
27,513 Total Clicks
Sep 17 - Dec 17
This Quarter and Average
LifestyleFoodHealthDrinking