Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Marshmallow products are elevated into new products to entice adults
Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
22,131 Total Clicks
Mar 18 - Oct 18
Recent and Mild
LifestyleFood
Retirement-related spaces and services prioritize "youthful" activities
Implications - Battling stereotypes and beliefs about how people can and do age, retirement spaces and services are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,957 Total Clicks
Feb 17 - Oct 18
This Week and Warm
Lifestyle
A variety of unexpected snacks incorporate donut-inspired flavors
Implications - As nostalgic flavors continue to emerge in increasingly surprising categories, donut-inspired flavors in particular are proving to be both highly marketable and exceedingly versatile. This advancement highlights the unifying power of even the most simple food experiences and speaks to the opportunity of creating experiential flavors that are both memorable and functional. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,074 Total Clicks
May 17 - Oct 18
This Month and Warm
LifestyleFood
Large iconic companies are leveraging aesthetic subversion and kitsch
Implications - Notoriously difficult to define, 'camp' is the idea of so deeply subverting what is considered "bad" to the point that it's considered "good." This visually translates as kitsch, and typically exists as a subcultural aesthetic. However as the Internet globalizes society and effectively democratizes what is considered "good taste," kitsch is embraced by a mainstream audience. The most extreme iteration of this is seen with large brands using camp in their products and marketing. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
59,588 Total Clicks
Oct 17 - Oct 18
This Month and Average
MarketingLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands turn to high-budget horror themes for their commercials
Implications - Brands are using the Halloween season to adopt high-budget scare campaigns which feature commercials worthy of cinematic trailers, avoiding the oft-kitschy pitfalls of seasonal branding. This shift caters to an audience that now engages with so much content on a daily basis, that brands are having to think outside the conservative creative norms that once set the standard for their campaigns. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,886 Total Clicks
Sep 17 - Oct 18
This Month and Mild
Art & DesignMarketing
The use of bamboo extract in luxury skincare items is on the rise
Implications - Bamboo extract is an increasingly prominent ingredient in luxury skincare items, as it's known for its antioxidant-rich, skin-protecting qualities. The incorporation of this ingredient into such products has the added benefit of enhancing trust via naturality, catering to consumers looking to make what they perceive as healthier purchase decisions. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,646 Total Clicks
Apr 18 - Oct 18
This Month and Mild
FashionCosmetics
Brands reinvent digestive aids for a broader audience appeal
Implications - Traditional seltzers used to treat upset stomachs and aid digestion have been recreated to appeal to modern consumers, using shifts in flavor and branding to do so. Beverage brands are creating these new seltzer drinks while promoting the benefits of overall health. From juice-infused seltzers to botanical seltzer cocktails, this new development shows a way for companies to rebrand a classic bodily aid. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,953 Total Clicks
Mar 18 - Oct 18
This Month and Mild
LifestyleDrinking
Trend Hunter Services
Daycare designs and programs focus more on niche health-related functions
Implications - The adoption of health-focused designs and programs in daycare facilities is on the rise, with specialized areas and nutritional items that adapt to the health preferences that some parents like to ensure their children are aligned with. The rise of such spaces comes in reaction to global childhood obesity rates, which fluctuate from country to country but remain on a generally upward trajectory. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
61,738 Total Clicks
May 16 - Oct 18
This Month and Warm
Art & DesignYouthLife-Stages
Well-known candy and dessert brands transform their items into spread form
Implications - The transformation of classic desserts and candies, like Lindt chocolates or Creme Eggs, into spreadable form allows brands to expand their product lines and prioritize creativity in the production process. More than this, such products are able to appeal to consumers via novelty and familiarity alike. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
29,037 Total Clicks
Mar 16 - Oct 18
This Month and Mild
MarketingLifestyleFood
Cosmetic serums adopt highly targeted formulations
Implications - Serums are increasingly targeted to specific areas of the body, either in formulation or marketing, offering consumers concerned with self-care additions to their routine that they believe are more effective. This shift benefits consumers for its comprehensive approach to care, while allowing brands to expand their product lines and enhance consumer trust via specialization. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
33,954 Total Clicks
Dec 17 - Oct 18
This Month and Mild
FashionCosmetics