Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Traditional breakfast foods are enhanced via color and design
Implications - To-go breakfast foods are more frequently relying nn aesthetics in order to appeal to a broader range of consumers. Rather than simply reiterate these products' healthy qualities in order to establish a perception of reliability among consumers, the focus on vibrancy and design is able to appeal to consumers who are just as likely to trust products and brands based on aesthetic appeal. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
25,860 Total Clicks
Sep 17 - Apr 18
This Week and Average
Art & Design
Galactic aesthetics take over in various creative dishes and snacks
Implications - Cosmic aesthetics are being highlighted in various food items as brands seek to distinguish their aesthetics from similar artisan crafts. With a rise in fascination for visually appealing edible items – in both watching their construction or in sharing the final results – these products are of particular interest to social media-minded consumers. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
71,934 Total Clicks
Jun 16 - Apr 18
This Week and Warm
Art & DesignLifestyleFood
Teas and coffees retain their flavors and structures, but feature altered colors
Implications - Cafe brands are offering coffee and tea beverages that retain the basic ingredients of these beverages, but that are enhanced by visual effects in the form of richly pigmented, unlikely colors. These products come as consumers increasingly prioritize aesthetics in their purchase decisions, largely due to their social shareability. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
43,850 Total Clicks
Jul 17 - Apr 18
This Week and Warm
Art & DesignLifestyleHealthDrinking
The infusion of volcanic ash in skincare is on the rise
Implications - The use of volcanic ash in skin cleansing and care products is on the rise, with brands citing benefits such as acne-prevention, anti-aging properties, exfoliation, and more. These benefits, combined with volcanic ash's natural sourcing and the interest the ingredient's name automatically piques, makes the product an easily marketable addition to skincare brands' product lines. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
57,419 Total Clicks
Feb 17 - Apr 18
This Week and Mild
FashionCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Cosmetic brands leverage "oxygenation" as a selling point for their products
Implications - Brands within the cosmetic industry are asserting that the incorporation of oxygen in their products makes skin appear younger and reduces imperfections. The use of such ingredients and claims allows the brands in question to target a broad range of customers, as the term "oxygen" brings about automatic associations of health and wellness in the average consumer. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,264 Total Clicks
Jun 17 - Mar 18
This Month and Average
FashionMarketingCosmeticsBranding
Single use eye masks soothe and de-puff the undereye
Implications - For many consumers, targeted eye masks that soothe the skin and reduce puffiness simultaneously deliver an experiential moment to indulge in self-care. To accommodate the growth of the face mask market, brands are diversifying their offerings by targeting specific value props. Products like targeted eye masks cater to the consumer desire for customized personal routines. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
20,797 Total Clicks
Dec 17 - Mar 18
This Quarter and Untested
The addition of butterfly pea flower elevates everyday indulgence
Implications - As experiential dining continues to influence the food and beverage space, many consumers are mesmerized by the transformative properties of Butterfly Pea Flower. Originally hailing from Southeast Asia, butterfly pea flower has been wowing North American foodies and luxury diners with its color-changing abilities for some time now. Today, the addition of this ingredient into everyday food and beverages offers consumers an experiential and Instagrammable moment. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
27,392 Total Clicks
Aug 17 - Mar 18
This Quarter and Warm
Trend Hunter Services
Brands take advantage of drive nostalgia for promotional purposes
Implications - While the drive-thru was one of the first steps towards hyper-convenience for consumers, it's now being used as a promotional strategy for new products, while providing a place for meaningful consumer engagement. Veering from QSR traditions, drive-thrus have become a staple to advertise more than just food; lifestyle brands and beauty companies are among the industries that are reinventing the drive-thru. This tactic targets consumers that demand memorable moments paired with their products. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
66,551 Total Clicks
Jun 17 - Mar 18
This Quarter and Warm
MarketingBusinessLifestyleInteractive
Street artists collaborate with mainstream fashion designers
Implications - Once considered to be a defiant culture that was largely stigmatized, street art is now popping up in the mainstream in the form of collaborations between street artists and fashion designers. This shift comes as brands seek to overthrow tradition to better and more authentically appeal to younger generations, considering their vast online presence and general purchasing power. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
95,841 Total Clicks
Aug 16 - Mar 18
This Quarter and Warm
Art & DesignFashion
Light-reflecting particles take over hydrating skincare products
Implications - As skincare products that even out and brighten skin tones become increasingly popular, brands are infusing light-reflecting particles into such products to enhance this effect. This shift caters to consumers seeking elevated products, as they experience fatigue with the overwhelming choice in skincare items that generally perform the same functions. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
13,049 Total Clicks
Jul 17 - Mar 18
This Quarter and Mild
FashionMarketingCosmeticsBranding