Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Brands are infusing both vitamins and protein into their snack products
Implications - Brands are ensuring that their snack and beverage products are heavy in both protein and in vitamins – working to support consumer health while offering a distinct selling point. This combination serves consumers' desire for accessible health – offering a convenient two-in-one product that works to simplify their purchase decisions. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,632 Total Clicks
Oct 17 - Nov 17
New and Untested
Juice brands emphasize the protein content of their beverages
Implications - With protein always being a high seller in the health food industry, brands that offer fresh juices are now emphasizing protein content in their products.This shift highlights the ongoing necessity for brands to adopt marketable keywords into their products, catering to consumers' desire for a combination of novelty and familiarity in their purchase decisions. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
51,710 Total Clicks
Jul 16 - Nov 17
New and Warm
Toy brands are marketing their products via pop-ups
Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
69,031 Total Clicks
Nov 14 - Nov 17
New and Warm
MarketingToysLife-Stages
Everyday goods incorporate the flavors and scents of desserts
Implications - Products that consumers use frequently — such as hygiene and cosmetics or certain beverages and foods — can quickly begin to feel ho-hum. In order to make even those regular products fresh and special, brands have incorporated the flavors, scents, and colors of dessert, offering up the feeling of indulgence without the health comprise that comes with eating a full serving. As brands find ways to make their products and services novel even for repeat consumers, they can increase loyalty while also infusing their brand image with joy and delight. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
41,046 Total Clicks
Nov 16 - Nov 17
This Month and Warm
FashionLifestyleFoodDrinkingCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Decorative Christmas baubles are being filled with snacks
Implications - Once-standard Christmas decorations are being reformatted as brands seek to make their products more distinct at a highly competitive time of year. This can be seen in the form of Christmas tree baubles that are being filled with various treats, whether sweet or alcoholic. These products are emerging as consumers' love for novelty remains steadfast, particularly at a time of year when brands' offerings can often seem like duplicates of one another. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
84,254 Total Clicks
Dec 15 - Nov 17
This Month and Warm
Pop CultureArt & DesignLifestyleFood
Smoothies are being marketed as products that enhance people's appearance
Implications - The health potential of smoothies is both vast and customizable, and so to give these products a more distinct selling point, brands are touting their smoothies as being ones that enhance beauty. As the health and wellness industry increasingly shifts to preventative measures rather than treating issues once they arise, the fact that this is leaking over to its beauty-related fractions speaks to the growing relevance of the "from the inside, out" approach that consumers are taking when it comes to their health and appearance. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
21,868 Total Clicks
Sep 17 - Nov 17
This Month and Untested
LifestyleFoodHealthDrinking
Beautifying ingredients are being found in surprisingly sweet snacks
Implications - As consumer awareness around ingredient health increases, indulgent candies and chocolates are given an overhaul with beneficial ingredients that promote healthy complexions and glowing skin. Borrowing inspiration from the world of cosmetics, snack brands are looking for detoxifying, collagen-boosting, anti-aging edibles that can be infused into delicious treats consumers already love. This combination demonstrates the compromise many consumers make when choosing healthy options that suit their lifestyle habits. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
36,001 Total Clicks
Jul 16 - Nov 17
This Month and Hot
Trend Hunter Services
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
16,508 Total Clicks
Aug 17 - Nov 17
This Month and Mild
Nutritious beverages are increasingly featuring oils as primary ingredients
Implications - Various oils are increasingly being incorporated into beverages in order to enhance their nutrition and marketability, a shift that comes as these products move away from simply enhancing the flavor of dishes, and into the health and beauty industries. This increasingly mainstream practice comes as consumers continue to seek new and convenient ways to sustain healthy lifestyles, that avoid impinging on the way of life they're accustomed to. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
29,545 Total Clicks
Mar 17 - Nov 17
This Month and Average
MarketingLifestyleHealthDrinking
Avocado is being reformatted in reaction to its pop cultural significance
Implications - In recent years, the use of avocados has seen a shift from them being an oft-consumed food item, to something of a running joke among Millennials – and brands are changing how they offer the fruit to suit this narrative. Whether altering how avocados are grown, designing entire menu items around the fruit, or putting them in unexpected foods, brands have leveraged the fact that avocados have become an amusing pop-cultural joke and turned it into a purchase incentive. This shift offers a useful blueprint for how companies can leverage social media to transform or enhance consumers' rituals and purchasing habits. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,098 Total Clicks
Apr 17 - Nov 17
This Month and Warm