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Youthfulness

The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Jelly Cleansing
Facial cleansing formulas are adapted with jelly-like textures
Trend - Facial cleansers with jelly-like textures are increasingly popular as brands look to offer cleansing products that avoid dehydrating the skin, and that offer a more distinct product experience.

Insight - As many consumers now see their skincare routines as a form of self-care and escapism, they're just as concerned with the experience of the ritual rather than just the end result. Using skin and self-care to unwind has resulted in consumers seeking product experiences that they find distinct and enjoyable, on top of them actually being functional and effective.
Workshop Question - How is your brand prioritizing product experience?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
No-Charge Wearable
Brands are launching health-focused wearables with self-charging capabilities
Trend - Companies in the healthcare and fitness space are launching updated wearable technology that does not require charging. Powered by the surrounding environment or the user's body, these devices contribute to the seamless monitoring of health and wellness.

Insight - Even though contemporary consumers are often overwhelmed with today's demanding environment, which permeates both their personal and professional lives, individuals like to keep tabs on their health and be informed. Motivated either through necessity or desire, consumers look to the tech industry for solutions as many have confidence in the precision and convenience technology can offer. Given their busy lifestyle, individuals seek devices that will afford them a seamless experience, without requiring too much time for setup or maintenance.
Workshop Question - How might your brand build a more seamless experience of a product/service?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Fragrance
Fragrance packaging innovates past more classic designs or materials
Trend - The fragrance industry is being increasingly innovative in the packaging it offers, using designs and materials that forgo tradition for products that are more functional, eco-friendly or easier to travel with.

Insight - Young Millennial and Gen Z demographics are highly motivated by design and vision when it comes to the products and services they choose to purchase. Individuals in this demographics tend to ignore tradition for aesthetics that are more unique, or that appeal to the tastes they've gained with through the influence of social media. These consumers are drawn to brands that prioritize aesthetics as much as they do function.
Workshop Question - How is your brand appealing to its younger customer base?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gel Masking
Gel face masks offer a distinct product experience on top of results
Trend - When it comes to face masks, consumers view them as a time to decompress as much as they do an opportunity to treat skin concerns. Understanding this, brands in this space are increasingly offering gel-based face masks that offer a distinct application experience as well as hydrating results.

Insight - Consumers' growing interest in maintaining regular self-care routines (that include skincare regimens) are a byproduct of Millennial and Gen Z's desire for escapism in the small ways they can manage. Between competitive professional and educational environments as well as financial and political stressors, self-care routines are increasingly being prioritized as a form of self-preservation and maintaining mental health.
Workshop Question - How is your brand tapping into the self-care/wellness movement?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Monitoring Appliance
Brands are creating smart home appliances with health-tracking capabilities
Trend - Researchers and companies are developing smart home appliances—predominantly for the kitchen and bathroom spaces—that monitor and track usage. Coupled with tech-enhanced features, these products analyze consumer habits and waste, producing insight into their health in real-time.

Insight - Consumers—especially those part of an older demographic—become understandably concerned about their health as they progress in age. This causes individuals to be more mindful of their wellbeing over time by adopting healthy habits and keeping tabs on their wellbeing. In order to do so without stress, many turn to solutions that streamline the tracking and analysis of personal information in real-time. As a result, consumers gain peace of mind as they can identify any possible health conditions early on.
Workshop Question - How could your brand enhance your product/service to streamline an experience?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Weighted Option
Weighted products are designed specifically for children and infants
Trend - The popularity of weighted blankets among adults is now being translated to their children, with everything from kids' blankets to baby swaddles offering additional weight and comfort for those who use them.

Insight - Children generally require help when it comes to being soothed, as they're not yet developed enough to understand self-soothing techniques. Children with developmental disorders may require additional assistance when compared to those without these disorders, and stress-reduction is often crucial in this process. Products that assist young kids in feeling a sense of comfort are beneficial to both them and the process of parenting.
Workshop Question - How is your brand prioritizing consumer comfort and well-being?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
STEM Sports
Programmable sports toys allow children to learn and practice STEM skills
Trend - In order to get children interested in STEM, brands are creating programmable toys that are themed around sports. These products come in different forms and include connected toy soccer balls and programmable robots that play basketball.

Insight - Knowing the importance of building STEM skills from a young age, parents are increasingly prioritizing tech-based educational experiences for their children. However, to keep kids interested in learning skills like programming, there has to be an element of play involved. Merging skill-building with recreational elements that are more familiar to children ensures that they're able to maintain consistency in the process of learning.
Workshop Question - How could your brand better merge educational experiences with recreational ones?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rehabilitation Fashion
Tech-enhanced clothing is launched to help consumers regain movement
Trend - While wearable technology has been assistive to individuals with limited movement, researchers and designers are now coming up with enhanced solutions to help individuals to protect, rehabilitate, and regain movement after neurological damage or surgery. Traditionally, this type of treatment was reserved for in-hospital FES (Functional Electric Stimulation) delivery and physical therapy.

Insight - Loss of mobility and surgery are some of the most difficult challenges for consumers with medical conditions and those who have suffered accidents. Given the complexity and complexity of therapy in this space, many have to visit hospitals and specialized facilities to gain treatment. However, consumers in this position are increasingly interested in multi-functional solutions that will permit them to carry on with their therapy in a seamless and omnipresent manner, allowing them to build strength and regain movement as fast as possible.
Workshop Question - What value might your brand bring to consumers with limited movement?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Franchise
When developing their franchises, brands are placing focus on Millennials
Trend - Franchise companies are seeking to attract Millennial talent as they recognize this demographic's growing appetite for business. They do so either by catering their entire brand to younger consumers or through launching special programs that call for Millennial participants.

Insight - Millennials are often identified as being individualistic—as observed through personal brands on social media and beyond—and this independence translates to other facets of one's lifestyle. In the business world, in particular, this attitude is combined with efficiency and productivity, qualities strengthened by the digital age, resulting in a desire to be fully self-sufficient in the workplace. Thus, as Millennials grow into their entrepreneurial spirit, they become determined to launch their own venture.
Workshop Question - How might your brand's product/service cater to the Millennial demographic?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immunity Fibres
Brands are infusing beta-glucan into products to boost consumers' immune systems
Trend - Brands in the food and beverage industry are incorporating beta-glucans into their offerings in order to increase their health benefits. Beta-glucan is a fiber found in nature shown to improving immunity systems, cholesterol levels, and heart health and has become increasingly popular as a nutritional boost in food items.

Insight - As more information comes to light about the importance of preventative health, many consumers are questioning their immunity and vulnerability to disease and are seeking to reevaluate their diets and take a proactive approach to maximizing their health. As a result, they are turning to brands to offer convenient solutions to incorporate immunity-boosting supplements into their daily routines.
Workshop Question - How could your brand appeal to consumers looking to increase immunity?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends