Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Busy consumers seek anti-aging products for hard-to-tone body parts
Implications - With the rise of the healthy physique in fashion, consumers are looking for easy ways to tighten and tone their bodies without investing too much time at the gym. Turning to topical treatments, consumers are enticed by the dual-function of anti-aging products for age-revealing body parts that also firm the skin for an overall healthy appearance. This growing market indicates a preference for simple, multi-tasking solutions within skincare. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
35,949 Total Clicks
Apr 16 - Jul 17
This Week and Mild
FashionCosmetics
Skincare brands are positioning anti-aging products to target younger markets
Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,752 Total Clicks
Jul 16 - Jul 17
This Week and Average
FashionMarketingCosmeticsBranding
Consumers integrate technology into their anti-aging skincare regimen
Implications - Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
50,997 Total Clicks
Dec 16 - Jul 17
This Week and Warm
TechFashionGadgetsCosmetics
Men acquire a taste for self-care via anti-aging skincare rituals
Implications - Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
10,184 Total Clicks
May 17 - Jul 17
This Week and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Food brands aim to align themselves with youth culture through novelty products
Implications - Food brands are attempting to embed themselves in youth culture by creating clever branded merchandise that emphasizes the experience of consumption. Tying into the role of material objects as "props" in the attention economy, this progression highlights the new opportunity for brands to engage consumers through novel, lifestyle-driven aesthetics in order to cultivate a community of fans. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,813 Total Clicks
Dec 16 - Jul 17
This Month and Mild
Pop CultureMarketingLifestyleFood
Parents favor adaptable furniture that grows with their kids
Implications - Modular furnishings have become a favorite as homes get smaller and the need for customization gains prominence. When it comes to raising kids in these homes, savvy parents are opting for pieces that accommodate the different stages of childhood. Designs that adapt to user’s changing needs are seen as investments that will last and grow with the family, indicating a desire for smarter purchases. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
237,565 Total Clicks
Oct 15 - Jul 17
This Month and Warm
Kids’ home furnishings emphasize wellness-focused play
Implications - Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
76,885 Total Clicks
Apr 16 - Jul 17
This Month and Mild
Trend Hunter Services
Collagen becomes a staple in products outside of the health market
Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
60,569 Total Clicks
Apr 16 - Jun 17
This Quarter and Average
FashionLifestyleFoodDrinkingCosmetics
Parenting becomes a style statement for Millennial Fathers
Implications - Fully embracing the unique brand of cheesiness that comes with being a dad, Millennial dads are excited to show off their new role as patriarchs through their wardrobe choices. While this may seem like another ironic Millennial fashion trend seeping into adulthood, what we’re really seeing is a shift in personal branding where young dads are comfortable with showing how connected and how much they care about their offsprings, proudly showcasing their love for the world. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
75,738 Total Clicks
Nov 16 - Jun 17
This Quarter and Warm
Human rituals are extended to cater to the needs of canine companions
Implications - A reminder of the ever-expanding nature of the pet accessories market, consumers seek to up the investment in the lifestyle of one's canine companions. This progressions speaks to the freedom with which contemporary consumers have to create their own realities, and additionally highlights the new expanded budgets many consumers are carving out for non-essential dog perks. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
171,963 Total Clicks
Dec 16 - Jun 17
This Quarter and Warm
LifestyleHealthLifePets