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Youthfulness

The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
Floral Extract
Cosmetics brands are using sea holly extract to repair and revitalize skin
Trend - An extract from the sea holly plant is being used in skincare products from serums to sun care to repair skin. These items are designed to integrate anti-aging benefits into traditional skincare products. Sea holly extract has been shown to reduce sun damage, signs of aging, and signs of stress.

Insight - The prevalence of social media has led to a strong interest in the beauty and self-care industries, with Millennials, Gen Z, and Gen Alpha consumers using more beauty products earlier on than previous generations. Social media trends have drawn attention to the effects of aging, and the importance of combating the effects of aging as early as possible through the use of preventative products such as sunscreens, leading to brands redesigning daily ritual products with anti-aging ingredients.
Workshop Question - How could your brand draw inspiration for its next youth-focused product or service from popular social media trends?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kids Cosmetic
Makeup marketed toward Gen Alpha consumers is adapted as this demographic ages
Trend - To cater to the emerging Gen Alpha consumer, cosmetics companies are designing more sophisticated cosmetic lines. These products strike a balance between age-appropriate formulations and the high-end appearance favored by this demographic, influenced by trends on social media platforms.

Insight - Gen Alpha's immersion in the virtual world has been reflected in the market, particularly as this demographic continues to demonstrate that real-life trends mirroring online ones significantly impact their purchasing preferences. As they mature, these consumers seek more sophisticated products, departing from the childlike items marketed to them in their youth. Businesses meeting the demand for elevated kids' cosmetics can attract young consumers seeking products that grow with them.
Workshop Question - How can your brand cater to the evolving preferences of Gen Alpha as they become mature consumers?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Peel
Medical-grade chemical peels are being adapted to treatments safe for home use
Trend - Skincare brands are creating over-the-counter chemical peels for private home treatment. These are rinse-free, prescriptionless treatments that focus on convenience and accessibility. Body peels have been shown to be more effective at reducing blemishes and acne than traditional serums.

Insight - One of the impacts of the prevalence of social media in modern lifestyles is the desire for consumers to maximize their appearance, from fashion to skin health. These beauty-conscious consumers prioritize convenience when seeking out cosmetics and skincare treatments, leading to a clear preference for OTC solutions over prescription-based alternatives. Skincare brands that offer at-home products with results equal-to medical-grade solutions can effectively draw the attention of these consumers.
Workshop Question - How could your brand adapt its products or services with convenience and accessibility in mind?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Treatment Gummies
Emerging OTC treatments for common ailments are offered in chewable gummy form
Trend - Brands in healthcare and wellness are taking note of the popularity of preventative gummy supplements, and are offering flavored gummies that treat minor ailments the same way traditional OTC medications do. Products in this space include gummy-based "medications" for a variety of symptoms--including those that stem from PMS, colds, flus, headaches and migraines.

Insight - Millennials and Gen Z are likely to try new approaches in maintaining their health and wellbeing--and have preferences for natural ingredients, playful aesthetics and peer-reviewed products. Brands in healthcare that operate outside of industry tradition are likely to appeal to these demographics in-particular--especially when they prioritize the social media-friendly branding these digitally savvy generations are drawn to.
Workshop Question - How could your brand use branding to better appeal to Gen Z and Millennials?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Probiotic Chip
Brands are launching gut health-supporting chips for everyday snacking
Trend - With a focus on healthy snacking, brands are launching potato chips with probiotic recipes to provide better-for-you alternatives to common snacks. These chips support gut health and are designed to be consumed on a more frequent basis than regular potato chips, helping appease cravings.

Insight - Most consumers stray away from diets that involve purely restricting food quantity, and rather gravitate toward opting for better-for-you replacements in each meal and snack. These consumers place more importance on natural ingredients and those with health benefits, than they do on calorie counts. This consumer pressure enables businesses to create products that swap empty calories for nutrient-dense recipes, promoting healthy lifestyles without compromising on flavor or quality.
Workshop Question - How could your brand incorporate better-for-you ingredients into its existing products for health-conscious consumers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Stay
Hotels are opening with a focus on mid-century aesthetics for nostalgic appeal
Trend - Hotels in the United States are debuting retro-inspired aesthetics to offer mid-century nostalgia to patrons. These hotels leverage culture and history, without sacrificing modern comforts, to differentiate themselves from competitors, thus appealing to more senior patrons.

Insight - Individuals who frequently travel, be it for work or pleasure, are constantly tasked with finding comfortable and temporary living conditions. When traveling, these individuals often seek escapism and respite from their busy lives, gravitating towards those that resonate most with their interests, be it aesthetically or in terms of available amenities. In recognition of this, the U.S. hospitality industry is offering stays that prioritize escapism from daily stresses through nostalgia.
Workshop Question - How could your brand appeal to a wider consumer base by incorporating cultural and historical elements into its product or service?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curry Sandwich
Global restaurants are launching handheld comfort foods with South Asian flavors
Trend - Restaurants in East Asia and North America are using curry as a base for different types of foods. The traditional South Asian dish is only recently growing in use in handheld comfort foods in the West. Burgers, hotdogs, and sandwiches are being served with spicy, sweet, or savory curry.

Insight - Regional flavors continue to gain popularity outside of their respective regions as consumers in multicultural cities broaden their tastes to new dishes. The cross-cultural nature of cities leads to iterations on traditional dishes and flavors, often combining multiple cultures into one single dish. Global restaurants are recognizing the value in cross-cultural dishes, and are experimenting with offering existing popular flavors in non-traditional formats.
Workshop Question - How could your brand reimagine existing products by looking at cross-cultural influences?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Savory Advent
Advent calendars with savory dishes are gaining popularity beyond novelty
Trend - Advent calendars, traditionally filled with small snacks, are now being made to include savory meals in each pouch. While this started as a novelty, it is now gaining mainstream popularity. These calendars are intended for consumers who are less interested in treats than traditional foods.

Insight - The holiday season is often categorized as one of consumption, whether it be gifts for loved ones or food and drink. Consumption combined with festivities leads to an increase in people sharing their favorite foods with one another as an expression of the relationship between the two. These consumers are aware that not every individual shares the same preferences for foods in festivities, leading to the diversification of traditional festive products for those with distinct tastes.
Workshop Question - How could your company draw inspiration from less-than-traditional holiday products while creating its new product or service?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Spiced Alcohol
Alcoholic beverages are being made with spicy peppers for younger consumers
Trend - Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages. These drinks are infused with real peppers, adding heat and flavor to the drinks. Spicy flavors make these drinks more appealing to younger experiential drinkers.

Insight - Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals' ideas in short periods of time. These ideas range from recipes to lifehacks, with many becoming long-standing trends. The younger demographics that frequent these platforms look to and participate in these trends for inspiration, leading to many trends becoming widespread enough to transform into products or full-scale companies.
Workshop Question - How could your brand draw inspiration from social media services to inspire products for younger audiences?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authentic Soup
Brands are introducing for-home soup kits inspired by African cultural dishes
Trend - Brands in North America are debuting soup kits inspired by African cuisine. Created in partnership with African chefs, these kits deliver authentic flavors and ingredients from across Africa to homes in North America. These kits are easy to prepare and come with all necessary ingredients.

Insight - The diverse population in North American countries leads to consumers being more interested in trying meals from different cultures. Additionally, individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others, as this act can serve as a bonding experience for the parties involved. Brands are identifying this trend and launching pre-packaged products with authentic ingredients that streamline these activities for consumers.
Workshop Question - How could your brand draw inspiration from diverse cultural recipes to fuel its future product decisions?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends