Youthfulness
The ease of global communication and availability of all kinds of information has consumers redefining age entirely; aging is about extending independence, and childhood is about exploration, not naivete.
Related Megatrends:
Naturality
The desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.
Nostalgia
Fond memories fuel a desire to bring the past into the present, especially with respect to one’s formative years.
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Designers are creating playgrounds focused on adult fitness
In an effort to improve consumer health in a way that diverges from standard practice, designers are creating jungle gyms for adults seeking to enhance their fitness goals. This emerging shift benefits consumers as it not only enhances health, but provides more motivation due to its more playful interpretation of exercise. By providing more incentive for consumers to enhance their health through a system that is designed specifically to elevate experience, these jungle gyms cater to consumers' desire to gain the benefits of exercise, without the excessive discipline of having to do so in the traditional sense. [More]
SCORE 9
Popularity
Activity
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Megatrends
Patterns
162,123 Total Clicks
Jul 13 - Sep 17
This Week and Hot
Art & DesignLifestyleHealth
Beauty products activate the senses in addition to improving appearance
Brands are elevating beauty products to incorporate functions and features that aim to activate the senses. This shift serves to give consumers both a product, and an experiential service in one purchase. As consumers continue to seek more immersive experiences when it comes to their purchasing habits, the progression towards sensory based beauty products offers that experiential interaction right in consumers' homes. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
117,925 Total Clicks
Jun 15 - Sep 17
This Week and Warm
Art & DesignFashionCosmetics
Floatation is becoming a more prominent form of occupational therapy
Using floatation as a form of occupational therapy has been used to positively impact a variety of illnesses and ailments, but for the average consumer its definition is expanding to offer simple, but crucial anti-stress benefits. An added benefit is the accessibility of floatation therapy, however brands are enhancing its experience even further by offering products and services that optimize the practice. With consumers seeking new and unique ways to balance their work lives with their desire to remain healthy, floatation therapy is an advancement of these emerging habits. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
156,233 Total Clicks
Jun 14 - Sep 17
This Week and Warm
MarketingBusinessLifestyleHealth
Male beauty products offer multiple functions in one item
The cosmetic items targeted towards men are increasingly offering multiple functions in one simple product. This shift comes as brands recognize men's desire for cosmetic items, but their simultaneous desire to ensure their self-care routines remain short and simple. The multiple functionalities of these cosmetic items speaks to the need for brands to combine traditional practices with changing modern lifestyles, in order to properly transition into the promotion of more inclusive consumption habits. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
43,013 Total Clicks
Mar 16 - Sep 17
This Month and Average
FashionBusinessCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Chocolates are being marketed specifically to Millennials and Gen Zs
Chocolate brands are beginning to target their products specifically to Millennial and Gen Z demographics by combining their offerings with the various fads and trends that these generations are drawn to. This shift serves to cater to the desire of these consumer groups to engage with brands on another level – whether that be through social channels, or simply an enhanced interest in their more dynamic products. As brands seek to create better connections with consumers, doing so by tapping into their niche interests takes their products and services to the next level. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
67,832 Total Clicks
Apr 16 - Sep 17
This Month and Warm
MarketingLifestyleFoodLife-Stages
Young consumers seek low-cost commodities that emulate maturity
Implications - Targeting low-wage earners, brands are creating budget-friendly products that boast practical, familiar characteristics at significantly reduced prices. This speaks to younger consumers, like Millennials and members of Gen Z, who are eager to enjoy the luxuries of adulthood, but have yet to achieve financial independence. New product developments showcase different avenues for brands to cultivate ongoing loyalty with consumers, as they progress into more independent and prosperous life stages. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
179,058 Total Clicks
Mar 17 - Sep 17
This Month and Mild
Boomer-focused entertainment forgoes stereotypes for playful experiences
Boomers are reclaiming the narrative surrounding their lifestyles and preferences and revealing themselves to be much more "modern" than they are often perceived and portrayed as. Their entertainment preferences are not always as conservative as mainstream discourses would make consumers believe. The changing perception for what Baby Boomers prefer in terms of entertainment speaks to an overarching theme of different demographics choosing to autonomously represent themselves across various platforms. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
177,827 Total Clicks
Aug 15 - Sep 17
This Month and Mild
Pop CultureArt & DesignBusiness
Trend Hunter Services
Snacks infused with cannabis are focusing on anxiety reduction
The snacks offered by companies that specialize in cannabis are now focusing specifically on stress-relief. Though edibles have long been used therapeutically, this method offers a more healthy way of reducing anxiety that forgoes overeating for focused relief via infused food products. The integration of THC or CBD into traditional snacks for anxiety relief reveals a shift in which these once-taboo cannabinoids are becoming staples in health and wellness industries, rather than alternative forms of treatment. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
48,862 Total Clicks
Oct 16 - Sep 17
This Month and Average
Brands use the benefits of cocoa to improve skin's appearance
Cocoa in its pure form is known to be a powerful antioxidant, and beauty brands are taking advantage of this fact by offering cocoa-infused products that claim to improve the appearance of skin. This shift comes as research in health-related industries continue to reveal the benefits of cocoa, which was once largely regarded as unhealthy since it was usually accompanied by dairy and sugar. As consumers continue to seek new ways to maintain their health, this shift speaks to the power of well-constructed and researched marketing to shift narratives around specific products. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
30,519 Total Clicks
Feb 17 - Sep 17
This Month and Mild
LifestyleFoodHealth
Humor is being infused into parent-targeted products and campaigns
Brands are representing a more relaxed approach to parenting by incorporating humor into their various products and campaigns. The "humor" tactic is the most recent development in the evolution of parent-targeting initiatives. This shift speaks to the necessity of accommodating the personal values of Millennials as they become the next generation of parents, with a more relaxed and open-minded approach than their predecessors. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,755 Total Clicks
Jul 16 - Aug 17
This Month and Mild
Pop CultureMarketingBusiness