Category
World
Hosted Leisure
Trend cluster
Category
Nostalgic
Stay
Hotels are opening with a focus on mid-century aesthetics for nostalgic appeal.
3.6
Trend score
Trend
What is the Nostalgic Stay trend?
Nostalgic Stay: Hotels in the United States are debuting retro-inspired aesthetics to offer mid-century nostalgia to patrons. These hotels leverage culture and history, without sacrificing modern comforts, to differentiate themselves from competitors, thus appealing to more senior patrons.
Insight
The consumer insight behind the Nostalgic Stay trend
Individuals who frequently travel, be it for work or pleasure, are constantly tasked with finding comfortable and temporary living conditions. When traveling, these individuals often seek escapism and respite from their busy lives, gravitating towards those that resonate most with their interests, be it aesthetically or in terms of available amenities. In recognition of this, the U.S. hospitality industry is offering stays that prioritize escapism from daily stresses through nostalgia.
Trend themes
Themes within the Nostalgic Stay trend
Three behaviours holding the trend together01
Retro-Inspired Aesthetics
Hotels in the United States are debuting retro-inspired aesthetics to offer mid-century nostalgia to patrons, leveraging culture and history without sacrificing modern comforts.
02
Nostalgic Escapism
The U.S. hospitality industry is offering stays that prioritize escapism from daily stresses through nostalgia, recognizing that travelers seek respite and comfort that resonates with their interests.
03
Vintage Design Inspiration
Hotels are drawing design inspiration from specific eras such as the 1960s and 70s, paying homage to the aesthetics of the past while creating joyful and relaxing experiences for patrons.
Industry implications
What the Nostalgic Stay trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can reference the trend of offering retro-inspired aesthetics to create unique and differentiated stays that appeal to patrons seeking nostalgic escapism.
For
Interior Design
Interior designers can tap into the trend of vintage design inspiration to create spaces that evoke specific eras, combining modern comforts with nostalgia for a delightful aesthetic experience.
For
Travel and Tourism
The travel and tourism industry should take note of the trend of hotels prioritizing nostalgic escapism, as it offers a unique selling point that can attract travelers seeking a getaway from daily stresses.
Workshop question
How could your brand appeal to a wider consumer base by incorporating cultural and historical elements into its product or service?
Trend signals
Trend signals for Nostalgic Stay
Trend score 3.6 out of 10, from popularity 48%, activity 41%, freshness 20%.
Popularity48%
Activity41%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nostalgic Stay trend
4 featured examples from Feb 20 to Dec 15, 2023CategoryArt & Design
Retro-Inspired Boutique Hotels
AIME Studios Designs the Hoxton Shepherd's Bush Location
There's a significant opportunity for the hospitality industry to create distinct and unique hotel experiences to meet travelers' desires for authenticity and a sense of community…
CategoryArt & Design
1960s-Inspired Airport Hotels
The TWA Hotel in New York Captures the City's 60s Aesthetics
The hospitality industry can capitalize on the trend of nostalgic design to create unique and memorable experiences for guests.
CategoryWorld
Vintage Californian Hotels
The Hotel June Malibu Re-Opened in 2021 with a Truthful 1960s Theme
The retro-chic trend in hotel design presents an opportunity for the hospitality industry to appeal to customers seeking unique and nostalgic experiences.
CategoryWorld
Youthful Vintage-Inspired Hotels
Standard International is Set to Launch New Hotel Brand
The StandardX hotels disrupt the hospitality industry by providing a unique vintage-inspired experience that appeals to travelers looking for a sense of history and authenticity.
