Consumer Insights

Emerging opportunities for innovators, entrepreneurs and creative minds, fueled by big data, crowd filtering and Trend Hunter AI

Trend Hunter Dashboards
The 6 Patterns of Opportunity & Top 18 Megatrends
Newly Added
Category List
Full Index


Media platforms focus on niche interests to target specific consumer groups
Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to hyper-specific interests to connect with certain consumer groups. From platforms that target pop culture phenomenons to those that focus on hobbies and cultural interests, these examples showcase a desire for not only curated content, but media that is more in line with diverse consumer sentiments. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,868 Total Clicks
Apr 16 - Feb 18
Recent and Untested
Pop CultureSocial Media
Pods that are normally limited to coffee and tea options expand to other beverages
Implications - Brands are creating juice and flavored water pods activated by machines, much like the coffee and tea pods that have become so popular in North America. More than simply being functions of convenience, these products offer novelty for consumers easily influenced by distinct, fleeting trends. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,411 Total Clicks
Feb 16 - Feb 18
Recent and Average
MarketingLifestyleDrinking
Brands merge online and in-person dating to create unique experiences
Implications - Brands that facilitate online gamified communication in various forms, particularly those that specialize in dating, are creating branded in-person events that blur the lines between online interactions and in-person ones. The increased focus on blending the digital sphere with real-world experiences in this realm caters to not only those who enjoy virtual dating, but those who have become disillusioned by it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
14,629 Total Clicks
Aug 16 - Feb 18
Recent and Warm
TechMarketing
Travel accessories move from pure necessity to exclusive statement pieces
Implications - Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
82,228 Total Clicks
Jun 17 - Feb 18
Recent and Average
WorldMarketingTravelBranding
Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,085 Total Clicks
Sep 16 - Feb 18
Recent and Average
MarketingBusinessLifestyleFoodHealth
The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,723 Total Clicks
Jan 17 - Feb 18
Recent and Mild
Broccoli is being positioned as the newest superfood in skincare
Implications - Broccoli is now more commonly being infused into skincare products as a way to enhance their health-related benefits, or their appearance of such. With most consumers being raised with this particular superfood as the symbolic representation of all things nutritious, its infusion into skincare functions as a low-effort branding tool for those in the skincare industry that adopt it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
23,947 Total Clicks
Aug 16 - Feb 18
This Week and Average
FashionMarketingCosmetics
Trend Hunter Services
The flatpack boom expands into travel-friendly products
Implications - Micro-living has seen the rise of flatpack furniture, and now flatpack items are being produced for the nomadic or on-the-go lifestyles that consumers are increasingly living. This shift sees the flatpack trend go from a product of necessity, to one of convenience – ensuring its reach to a wider range of consumers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
182,422 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & Design
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
136,302 Total Clicks
Jun 17 - Feb 18
This Week and Warm
TechArt & DesignMarketing
Child-led initiatives empower young people to think for themselves
Implications - Brands are offering business models that aim to empower children, getting them involved in everything from travel planning to digital money tracking. This shift comes as Millennial parents increasingly consider independence and skill-building to be invaluable when raising their children. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,708 Total Clicks
Mar 16 - Feb 18
This Week and Mild
Art & DesignBusinessYouthLife-Stages