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Classic gaming products and services are revamped for generational preferences
Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,401 Total Clicks
Mar 18 - Dec 18
New and Warm
TechArt & DesignToysLife-Stages
Social media-incorporated polling has emerging implications in market research
Implications - With brands often finding it difficult to conduct effective surveys due to low user response, some are turning to social media polling systems in order to better engage with what consumers want, particularly Millennials and Gen Z. Though not a replacement for comprehensive research programs, these social media-friendly polling systems allow brands to make small but impactful decisions based on the popularity of specific products/services they offer.

Homework Question - Conceptualize a simple social media polling campaign that your brand could use to its advantage. [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
14,796 Total Clicks
Oct 17 - Dec 18
New and Untested
TechSocial Media
Products designed to help consumers sleep are positioned as luxury goods
Implications - Moving away from more utilitarian or strictly health value propositions, products designed to help consumers sleep are taking on more luxurious positioning. Speaking to the general shift to wellness as an aspirational goal, this shift aligns with consumers' willingness to spend on products that help them feel cared for.

Homework Question - How could you better integrate lifestyle aspirations into your product or service's positioning? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
53,405 Total Clicks
Mar 18 - Dec 18
New and Warm
LifestyleHealthLife
Luxury fashion brands enter the gaming space via experiences and collectibles
Implications - High fashion and cosmetics brands are incorporating interactive gaming into their product experience, whether that's in the form of collectible board games, or in-store experiences. The adoption of interactive play by brands typically associated with sophistication and sensibility makes them more relatable to the average consumer.

Homework Question - Conceptualize how your brand could create a collectible game based on its identity, or create an in-person gaming experience. [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
39,906 Total Clicks
Mar 18 - Dec 18
New and Warm
ToysLife-Stages
Banking processes are made more secure through emerging biometric systems
Implications - Addressing consumer concerns around security and a need for convenience, financial institutions are rolling out and experimenting with emerging biometric security measures. Though somewhat unconventional, this more advanced approach to protection speaks to the way in which biometric technology will likely play a growing role in the future of security.

Homework Question - What is your customers' biggest concern when it comes to your brand? Brainstorm a concept solution that would perfectly solve that issue. [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
24,297 Total Clicks
Nov 17 - Dec 18
New and Mild
TechLifestyleLifeCredit Crunch
Campaigns and products specific to transgender people are rising in prominence
Implications - Large brands are increasingly highlighting the trials, triumphs and activism of transgender communities in their products, services and campaigns. Where once trans people were largely included in the mainstream under umbrella campaigns related to the LGBT+ community as a whole, brands are now realizing the importance of singling out the unique experiences of the individuals they are trying to cater to.

Homework Question - How could your brand take a more nuanced approach to inclusion both internally and in the demographics it is trying to reach? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
85,362 Total Clicks
Jan 17 - Dec 18
Recent and Average
Business
Fitness brands unrelated to clothing take cues from the latter's aesthetic focus
Implications - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs and formulations that are made to seamlessly integrate into the consumer's fitness ritual, and their designs are motivated by the consumer desire for lifestyles that are shareable online.

Homework Question - How could your brand make its product/service more shareable? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
85,053 Total Clicks
Oct 17 - Dec 18
Recent and Warm
Art & DesignLifestyle
Trend Hunter Services
Serums and moisturizers come in sprayable forms
Implications - Once specific to cosmetic items like moisturizers and serums, potent skincare ingredients that actually deliver benefits to the skin are now coming in spray form. Where once skincare sprays were simply used to refresh, they are now used to deliver the moisturizers, collagen-builders and antioxidants that can be found in less convenient forms of skincare, catering to consumers who appreciate their wellness-related rituals being both simple and effective.

Homework Question - Consider a new platform through which your brand could offer its product/service. [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,384 Total Clicks
Oct 17 - Dec 18
Recent and Untested
FashionLifestyleHealthCosmetics
CBD-based products take on branding similar to vitamins and supplements
Implications - Products that include the cannabis compound CBD are now being packaged and marketed in forms similar to those of the contemporary vitamin and supplement industry. This shift in representation is allowed as more consumers perceive cannabis consumption as medically beneficial, and its familiar and health-oriented branding is able to enhance trust in its efficacy and quality.

Homework Question - Which adjacent industry or business could your brand look to for inspiration on branding and/or marketing? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
11,338 Total Clicks
Nov 18 - Dec 18
Recent and Warm
MarketingLifestyleFoodHealth
Activated charcoal is infused into tangible products
Implications - With there being plenty of edible and skin-applicable charcoal-infused items, there is now a rise in which inedible or applicable products are infused with activated charcoal. Whether in the form of bacteria-preventing towels or in the bristles of makeup brushes, such items offer the perception of enhanced value to wellness-minded consumers who have become familiar with the charcoal craze.

Homework Question - Consider a popular trend in an adjacent industry. How could your brand adapt and adopt it? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
106,012 Total Clicks
Apr 14 - Dec 18
Recent and Average
LifestyleHealth