Consumer Insights

Emerging opportunities for innovators, entrepreneurs and creative minds, fueled by big data, crowd filtering and Trend Hunter AI

Trend Hunter Dashboards
The 6 Patterns of Opportunity & Top 18 Megatrends
Newly Added
Category List
Full Index


Specialty screens blend into their surrounding environment
Implications - With screens both large and small now being an essential part of consumers' lives, whether those are for work or entertainment purposes, some brands are focusing on screens that are much more design and mind-friendly. These products help align consumers' need and desire for using their respective devices, while prioritizing the integration of such devices in a way that appeals to consumers' more escapist desires. [More]
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
123,091 Total Clicks
Dec 16 - Oct 18
New and Hot
MarketingBusiness
Sweet items are curated for and marketed to people with diabetes
Implications - Brands that offer sweet treats and ingredients are specifically catering to individuals with diabetes, who typically monitor how much sugar they intake. By accommodating people with diabetes, these brands are able to appeal to a group of consumers that typically would not be able to consume their products, while simultaneously catering to the larger segment of wellness-minded consumers. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,728 Total Clicks
Aug 17 - Oct 18
New and Mild
LifestyleHealth
Travel services and programs cater specifically to LGBTQ+ people
Implications - Focusing on both safety and empowerment, brands are offering travel services and tips for the LGBTQ+ community. These programs and services aim to enhance the lives of people in this community by offering them accessible forms of travel, prioritizing the safe spaces that LGBTQ+ people often require in order to live and enrich their lives. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
22,659 Total Clicks
Feb 18 - Oct 18
New and Untested
WorldTravel
Emerging travel brands increasingly prioritize people of color
Implications - Between discriminatory Airbnb hosts and prejudicial airline practices, the travel industry hasn't always been as accommodating as it should be for people of color – a fact that is slowly changing via travel brands led by and prioritizing people of color. By creating such specific spaces, these brands are showcasing the importance of grassroots and self-led empowerment in the process of creating large-scale change. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
20,368 Total Clicks
Oct 18 - Oct 18
New and Mild
WorldTravel
Toys and products offer streamlined designs for children with autism
Implications - Children with autism are likely to be extremely sensitive to sensory stimulation, and so various toys and products are being streamlined in order to better benefit these children. Whether providing comfort or educating, such products are able to appeal to parents via their highly personalized and specialty designs. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,248 Total Clicks
Sep 17 - Oct 18
New and Warm
TechLife-Stages
Marshmallow products are elevated into new products to entice adults
Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,086 Total Clicks
Mar 18 - Oct 18
Recent and Mild
LifestyleFood
QSR retailers turn to pre-packaged goods to reach consumers on-shelf
Implications - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.This fast food expansion into grocery isles and shelves not only speaks to the growing desire for convenience in areas of consumption, but also a willingness from brands to expand their business models into adjacent categories. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,336 Total Clicks
Jun 17 - Oct 18
This Week and Average
LifestyleFood
Trend Hunter Services
Retirement-related spaces and services prioritize "youthful" activities
Implications - Battling stereotypes and beliefs about how people can and do age, retirement spaces and services are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,881 Total Clicks
Feb 17 - Oct 18
This Week and Warm
Lifestyle
Rigorous outdoor activities open up to all age groups for inclusivity
Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
122,080 Total Clicks
Apr 17 - Oct 18
This Week and Warm
LifestyleLife-StagesBoomers
Icelandic-style yogurt gains momentum with North American consumers
Implications - Where once Greek yogurt served as the zeitgeist of the yogurt world, today, Icelandic-style skyr has captured the attention of novelty-seeking yogurt fans. With recreational travel to Iceland having boomed in recent years, it comes as no surprise that a desire for Icelandic cuisine would follow. Yogurt is a fast-moving, trend-susceptible category and skyr-inspired products serve as a natural progression that satisfies the consumer desire for simple, natural and unique products. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
34,801 Total Clicks
Jul 16 - Oct 18
This Week and Warm
LifestyleFood