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Consumer
Insights

Emerging opportunities for innovators, entrepreneurs and creative minds, fueled by big data, crowd filtering and Trend Hunter AI

8,800
Insights

Cosmetic Electrolyte
Skincare brands infuse electrolytes into their products
Trend - Skincare brands are touting the electrolyte ingredients in their products as a way to boost their appeal. Electrolytes, typically known for their ability to hydrate the body from the inside-out, are also purported to enhance hydration when applied topically.

Insight - Consumers are often more likely to trust ingredients in topical products when they consider them to be "natural," particularly when they're familiar with them as ingredients that are traditionally ingested. Brands that offer this sense of familiarity are more likely to automatically establish trust with its customers.
Workshop Question - What adjacent industry could your brand take cues from?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algae Milk
Algae-based milk alternatives offer similar benefits to milk
Trend - Brands are increasingly using algae as a base for milk products in order to offer vegan alternatives with similar benefits to traditional dairy. These products come in everything from powdered creamers containing algae, to algae milks.

Insight - Consumers are more frequently seeking out alternatives to the traditional products they eat, not just because they're vegan or vegetarian but because they view them as being healthier options. Brands that are catering to consumers' growing flexibility when it comes to food items and alternatives are especially appealing.
Workshop Question - How coud your brand create or expand its "alternative" product lines?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refugee Fintech
Refugees and NGOs are increasingly relying on fintech for money distribution
Trend - Fintech companies are working to build services and platforms that support the financial and access needs of refugees around the world. These products rely on blockchain technology and are catered to address various things, including anonymity, non-smartphone compatibility, and more.

Insight - Unlike regular consumers, displaced individuals are often facing specific access barriers, especially when it comes to necessities like finance, housing, and so on. Aware of the levels of convenience, adaptability, and efficiency that modern technology can offer, many are looking to tech services for solutions. When these needs are met, displaced communities feel better supported and integrated into their host country, while their chances for stabilization increase.
Workshop Question - How can your brand better support the unique needs of refugee communities?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychedelic Mindfulness
Wellness apps are launching with immersive and visually impactful stimuli
Trend - Over the last few years, wellness apps have become increasingly popular and now, entrepreneurs are revolutionizing the category by offering more immersive experiences for meditation and breathwork. These services embody visually psychedelic effects that are research-backed to encourage individuals to explore their consciousness and relax.

Insight - Many consumers today are experiencing heightened stress levels, restlessness, and other mental health issues—whether that is due to an accelerated working environment, global civil unrest, the ongoing pandemic, among other things. In an attempt to be more conscious of their personal needs, individuals are taking charge of their health, while being more mindful of their limits and work-life balance. This is creating a demand for various accessible services that consumers can use in order to feel more relaxed and restored.
Workshop Question - Conceptualize an immersive mindfulness experience.
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.

Insight - Contemporary consumers are increasingly sensitive to challenging issues that are having long-term negative effects on the planet and on society at large. Conscious about resource depletion and inaccessibility, as well as pollution, individuals are channeling their empathy by looking into ways to consume products and services more ethically. This, in turn, gives them some peace of mind about their purchases.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gaming Protection
Gamer-specific products help protect users from blue light
Trend - Brands in the gaming industry are increasingly prioritizing the health of avid gamers, now with products and supplements that help protect users from the sometimes-harmful impact of blue light on the eyes.

Insight - The influence of the gaming industry on the lives of millions of people has resulted in a greater focus on important issues like inclusion, diversity and mental and physical health in this space. Avid gamers are increasingly diverse in their needs and preferences, and many are choosing to prioritize their health in a myriad of ways.
Workshop Question - How is your brand prioritizing customer wellbeing in its product/service?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fast-Acting Skincare
Brands in the skincare space promise fast, noticeable results
Trend - With most skincare products and rituals, consistency and patience is important in seeing results. Now, some brands are promising fast-acting formulations that claim to offer noticeable results almost immediately.

Insight - While there are a growing number of consumers who prioritize long and detailed skincare routines, many still prefer simple products and rituals that give them results. Brands that are able to promise consumers benefits with minimal effort are appealing to these individuals.
Workshop Question - How could your brand enter customers' routines with minimal effort?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cosmetic Oil
Oil-based makeup products offer a unique product experience
Trend - With more consumers now using natural oils in skincare, brands in the makeup space are taking notes with oil-based cosmetic products that add color to the face and body. These products include everything from blush oils to pigmented lip treatments.

Insight - The self-care industry, within which skincare and cosmetic products now qualify for the soothing impact they can have on consumers' routines, has grown so much due to consumers' willingness to experiment. People are constantly searching for the most innovative formulations and benefits in order to best achieved their desired results.
Workshop Question - How is your brand prioritizing product experience for its customers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plastic-Free Frozen
Frozen foods are being offered in plastic-free packaging
Trend - The convenience of frozen foods has led to their popularity, however their environmental impact is made worse with the use of plastic packaging. Now, some brands in this space are aiming to reduce their impact on the environment with plastic-free packaging solutions.

Insight - As consumers come to terms with the present and future consequences of climate change, they're looking to sustain their existing habits in a way that is less harmful to the environment. Consumers are doing this by putting more pressure on brands to help them reduce their eco footprints.
Workshop Question - How is your brand prioritizing sustainability?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modernized Beverage
Brands are elevating the aesthetic and recipes of traditional Latin beverages
Trend - Contemporary brands are reimagining the packaging aesthetic and formulas of traditional Latin beverages such as agua frescas, horchata, and tepache. In doing so, these companies position themselves to better target Latinx Millennials.

Insight - When it comes to food and beverage choices, Millennial consumers are notorious for prioritizing modern aesthetics and elevated recipes that reflect both their identity and their sense of style. Since the North American market is identified as a “melting pot” of cultural expressions, young consumers of different ethnicities are creating a demand for options that they can indulge in, while feeling some connection and even nostalgia for their roots.
Workshop Question - Conceptualize a product that combines modern aesthetics with cultural tradition.
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends