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Brands bring adopt memes and jokes into actual product lines and marketing campaigns
Implications - As meme culture continues to be an important part of the lifestyle habits of cohorts like Gen Z, brands are taking note and adapting those cultural references into real-world campaigns and product lines. Meme culture, and the satirical method of communication and humor that embodies it, is something that has become so frequently shared that it’s become it’s own form of communication. As such, brands are taking what was once only online humor and using it for inspiration for clothing lines and marketing campaigns. This showcases a desire from brands to not only connect with younger generations, but also tap into actual lifestyle habits of their consumers to create a more authentic brand experience. [More]
SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
150,397 Total Clicks
Nov 16 - Aug 18
New and V. Hot
FashionMarketingSocial Media
Doctors put their name behind cosmetic and fashion items
Implications - Though many cosmetic and fashion products are conceptualized with research and expertise, particularly when it comes to their safety, that expertise is now being brought to the forefront as doctors create and put their name on cosmetic and fashion items. These brands are able to enter their respective markets in a way that automatically establishes trust between the company and the customer. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
61,939 Total Clicks
Oct 16 - Aug 18
New and Average
FashionLifestyleHealth
Pumpkin is an emerging ingredient in skincare items
Implications - The enzyme-rich nature of pumpkins has resulted in the incorporation of this fruit into various luxurious skincare items. Containing antioxidants and vitamins, the use of this ingredient in skin care allows for its branding as both an “on-trend” or seasonal item, and now, as a luxury product. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
7,764 Total Clicks
Apr 18 - Aug 18
New and Mild
FashionCosmetics
Life-coaching becomes more accessible via the internet
Implications - Consumers are turning to online platforms in order to receive the “life-coaching” services that they would otherwise have to receive in-person, or not be able to afford. The use of online, whether AI or human-backed, guidance enhances accessibility for those who don’t typically have the resources or time to utilize such services. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
15,499 Total Clicks
Oct 17 - Aug 18
New and Average
TechMobileLifestyle
Schooling children and teens becomes more flexible in various ways
Implications - Though innovations in school systems around the world still tend to be slow to change, brands are aiming to accommodate the needs of students in ways that combine creativity and flexibility. Whether appearing in the form of "co-learning" spaces or as gamified studying tech, such innovations come in response to research that suggests that education should be personalized, diverse and open-minded in order for it to be most effective. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,996 Total Clicks
Feb 17 - Aug 18
Recent and Average
TechArt & DesignBusiness
Brands touting veganism directly appeal to children via design and familiarity
Implications - With veganism not typically being a diet that children choose to subscribe to themselves, brands are aiming to cater to younger demographics via playful designs and offering foods that have historically appealed to kids. This shift offers vegan or ultra health-conscious parents some more effective strategies for introducing their children to vegan eating. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
17,233 Total Clicks
Jul 17 - Aug 18
Recent and Mild
MarketingLifestyleFoodHealth
Tea consumption is streamlined through automated at-home machines
Implications - Brands are offering automated tea-brewing devices that speed up the process of producing quality teas. Such items remove the ritualistic aspects of brewing and drinking tea, and cater to consumers who are more concerned with convenience, and consuming the beverage as a means to an end. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
101,299 Total Clicks
Nov 16 - Aug 18
Recent and Warm
TechLifestyleHealthDrinking
Trend Hunter Services
Products designed for left-handed individuals come in various forms
Implications - The more known inconveniences of being left-handed in a right-handed world include elements of creativity like writing or using scissors, however there are many other ways in which lefties are slightly inconvenienced by everyday tools – a fact which some brands are trying to address. Such items cater to a relatively underserved group of individuals and appeal to them via customization. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
53,815 Total Clicks
Aug 17 - Aug 18
Recent and Average
Art & Design
The traditional churro is transformed into a variety of snackable formats
Implications - The rising popularity of churros in North America has brought on the transformation of these traditional desserts into various snackable forms. Sometimes simply for the sake of novelty and other times for their portability, these emerging products indicate a shift in the marketing of the traditional churro, with the dessert once simply being considered a "treat," to now being considered an everyday snack. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,317 Total Clicks
Jul 17 - Aug 18
Recent and Warm
LifestyleFood
Supplements based in cannabis and its associated compounds boost health
Implications - The cannabis industry is further establishing itself in the health and wellness space by offering cannabis products in supplement form. By marketing themselves as similar to the billion-dollar vitamin industry, these brands are able to enhance trust between themselves and consumers who may be more wary of products associated with cannabis. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
20,079 Total Clicks
Sep 17 - Aug 18
Recent and Average
Lifestyle