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Emerging opportunities for innovators, entrepreneurs and creative minds

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The 6 Patterns of Opportunity & Top 18 Megatrends
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More privacy-conscious, friendship-focused sites cater to Gen X
Implications - Generation X is spending increased amounts of time on social media, however their online behavior shows preferences for privacy and connection with a tighter circle than that of the Millennial. Bonding-focused social media sites accommodate this. The emergence of such social sites is counter-intuitive to the assumption that social media users equate quantity with quality, calling brands to accommodate a different sort of Internet user. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
19,040 Total Clicks
Jun 17 - Aug 17
New and Mild
Tech
Spray bottle-formatted spices and other ingredients enable easy flavoring
Implications - Consumers are opting for spices and other foodstuffs formatted in spray bottles that enable a more easily measured means of dispensing such culinary ingredients that allows for a wide range of flavor preferences. A convergence of the pursuit of convenience and the new culture of the experiment foodie, this progression highlights the power of packaging design in reimagining the use of such common ingredients. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
35,124 Total Clicks
Nov 16 - Aug 17
New and Warm
Brands connect with Gen Z by supporting their personal growth
Implications - The generation famously known as "Walking Ad Blockers" can be difficult to connect with, but at its essence, Generation Z is a group of young consumers who are as impressionable and inquisitive as youth generations before them. These desire for self-discovery is magnified by a sense of empathy inherent to the digital native. Brands are responding by creating campaigns around providing information to the group to create positive brand recognition. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
52,995 Total Clicks
Nov 16 - Aug 17
Recent and Mild
Art & DesignMarketing
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
95,034 Total Clicks
Jan 16 - Aug 17
Recent and Average
Palm leaf prints dominate design in everything from fashion to packaging
Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
200,458 Total Clicks
Feb 16 - Aug 17
This Week and Warm
Cruise brands cater to customer interests with niche trip themes
Implications - As consumers look to pursue travel experiences that indulge a culmination of their interests, cruise companies are launching highly focused trip themes that offer the feeling of insider access and may explicitly afford expert-level knowledge in a particular area of interest. This shift speaks to the interest in curated experiences that enable individuals to celebrate their interests, as well as the push for one-of-a-kind travel that is highly shareable. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,601 Total Clicks
Oct 15 - Aug 17
This Week and Untested
WorldLifestyleTravel
The growing number of single Millennial parents calls for assistance
Implications - Stereotypes of Millennial parents create a focus on influencer marketing and eco-friendliness, however, statistics show that American Millennial parents are often from low-income areas and had children out of wedlock. This creates a space for brands to not only create positive recognition by providing support, but to make better use of resources. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,363 Total Clicks
Sep 15 - Aug 17
This Week and Untested
Social GoodLife-Stages
Trend Hunter Services
Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
81,371 Total Clicks
Oct 15 - Aug 17
This Week and Warm
Life-StagesBabiesSocial Media
Pop culture franchises take center stage with themed family cruises
Implications - With parents looking for travel packages that provide entertainment options for the whole family, cruise brands are leveraging iconic pop cultural franchises to create once-in-a-lifetime family vacations that take escapism to the next level with fantasy and fairy-tale themes. This progression highlights the continued influence of the nostalgia cycle on travel and specifically, among parents and within the realm of family travel. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,358 Total Clicks
Jan 16 - Aug 17
This Week and Warm
Pop CultureWorldMarketingTravel
Mid-Millennials feel the pressure of adulthood and seek methods of growth
Implications - It's no secret that Millennials prioritize personal growth and experience over affluence and material goods. This is particularly urgent among Mid-Millennials who feel adulthood fast approaching, and are thus doubling down on efforts to make positive changes to the self. This can be implemented in all aspects of life, from financial literacy to the workplace. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
45,229 Total Clicks
Mar 15 - Aug 17
This Week and Warm
MarketingLifestyle