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The 6 Patterns of Opportunity & Top 18 Megatrends
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Hair enhancement brands offer hair dry-speeding formulas instead of tools
Implications - Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
9,826 Total Clicks
Dec 17 - Jun 18
New and Mild
FashionHairCosmetics
North American brands topically tackle inequality in the school system
Implications - Inequality in the United States schooling system is rampant in a number of ways, and brands are aiming to address some of these issues in small but impactful ways. This shift has a two-way benefit in that it enhances inclusivity and accessibility for students who face barriers such as cost in the process of learning, while establishing the brands in question as being ones that prioritize the accommodation and betterment of all students, rather than simply privileged ones. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
11,722 Total Clicks
Feb 18 - Jun 18
New and Untested
FashionBusinessLifestyle
Brands are marketing their desserts and sweet treats as non-GMO
Implications - Dessert brands are highlighting the fact that the ingredients in the products they release are non-GMO. More than simply catering to health-conscious consumers, these products offer brands with non-organic desserts a different way to establish their nutritious value, while strengthening the perceived health of the organic desserts that they also tout as being non-GMO. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,946 Total Clicks
Oct 17 - Jun 18
Recent and Average
LifestyleFoodHealth
This technology has implications in finance outside of cryptocurrency
Implications - Discussions around blockchain technology and its applications in finance tend to focus on cryptocurrency. Another increasingly popular application, however, can be seen in blockchain's use as a mode of asset protection. This is especially popular among younger consumers who have a more inherent understanding of new technologies, and highly value transparency across the board. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
14,935 Total Clicks
Apr 18 - Jun 18
Recent and Mild
TechLifestyle
Local crowdsourcing enhances community involvement and inter-connectivity
Implications - Community-based crowdsourcing apps are helping locals connect with those in close proximity to them, over a variety of shared values and purposes. Whether empowering locals or creating spaces in which they can help one another, these crowdsourced tools leverage tech to cater to the consumer desire for community-building and cooperation, countering widely held notions that such technology furthers divides between people. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
18,559 Total Clicks
Oct 17 - Jun 18
Recent and Mild
TechMobileLifestyle
Content creators are supported directly by peers as opposed to brands
Implications - Up until this point, the formula for successful influencer marketing was fairly cut and dry; a person becomes an influencer by creating engaging content, gains brand partnerships, and monetizes content as an ambassador. This model is turned on its head with peer-to-peer funding platforms that enable fans to send money directly to content creators. The shift to a many-to-many model speaks to the true intended nature of social media influence, placing more focus on truly entertaining content than the influence or exposure of a third party. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
24,840 Total Clicks
May 16 - Jun 18
Recent and Mild
MarketingBusinessSocial Media
Brands release fragrances based in natural ingredients
Implications - Brands are increasingly offering fragrances that are based in natural and vegan ingredients. This eco-friendly shift comes as a response to the rise of global essential oil purchases, with the assumption that more consumers are replacing classic perfumes with natural alternatives. These products also have the added benefit of catering to consumers concerned with adopting environmentally friendly habits in all aspects of their lives. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,709 Total Clicks
Jun 17 - Jun 18
Recent and Average
FashionEcoCosmetics
Trend Hunter Services
Storytelling mediums are being adapted with the use of VR and other tech
Implications - While visual art, cinematography and graphic design are all traditional modes of conveying a story and message, modern technology is adapting to these mediums by integrating AR and other digital tools into the mix. From comic books that offer a virtual 360 experience to books that utilize voice-control capabilities, these adaptations showcase how traditional storytelling mediums are adapting to be not only more high-tech but also experiential in nature. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
43,688 Total Clicks
Oct 17 - Jun 18
This Week and Average
TechMarketing
Brands are taking risks by redefining their legacy with unexpected features
Implications - Seeking to keep their consumers on their toes, brands are taking bigger risks in their branding and marketing strategies to create hype and excitement. From legacy brands changing their iconic names to those doing collaborations with brands outside their industry, these examples speak to the need to not only surprise and delight consumers, but also the need for consistent reinvention among big and small businesses. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
48,265 Total Clicks
Oct 17 - Jun 18
This Week and Warm
Marketing
Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
76,533 Total Clicks
Mar 17 - Jun 18
This Week and Warm
TechMarketingBranding