Consumer Insights

Emerging opportunities for innovators, entrepreneurs and creative minds, fueled by big data, crowd filtering and Trend Hunter AI

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The 6 Patterns of Opportunity & Top 18 Megatrends
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Challenges & dares evolve onto online platforms for digital engagement
Implications - Traditional face-to-face activities are adapting with the use of technology to better integrate into consumer’s day-to-day consumption habits. Tapping into mobile apps and social platforms, brands are revamping how typically analog activities like dares and lip-syncing battles are experienced. Allowing consumers to engage in such challenges at any time they want to, these digital alternatives continue to promote social engagement in a much more streamlined, connected manner. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
33,678 Total Clicks
Sep 17 - Jun 18
Recent and Untested
TechMobile
Pet products go beyond connectivity to offer smarter, more intelligent solutions
Implications - Looking beyond mere mobile applications, pet owners are seeking out products and services that offer their pets smarter, more intelligent solutions to their day-to-day needs. Tapping into areas like AI and biometric tech, these products not only provide automated services but more intuitive and predictive solutions for owners and their pets. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
107,416 Total Clicks
Jan 18 - Jun 18
Recent and Hot
LifestylePets
Croissants are used as the starting point for new desserts and dishes
Implications - Croissants are being used as the base of various dishes and desserts, creating unique hybrid products. Such items serve as an example for how brands can cater to consumers' experiential proclivities when it comes to their consumption habits, while also allowing the brands in question some room for creativity in the production process. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
28,552 Total Clicks
Feb 17 - Jun 18
This Week and Warm
LifestyleFood
Brands and government policies ban or phase out traditional plastic straws
Implications - With brands and certain governments increasingly focusing on the impact of their waste-related policies, along with consumer lifestyle habits related to excess consumption, a step many are taking is to phase out plastic straws – whether through the use of new materials, or banning them entirely. This shift comes as sustainable consumption is increasingly considered to be a cyclical concept in which the consumer, big businesses, and government policies all bear responsibility [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
47,446 Total Clicks
Dec 17 - Jun 18
This Week and Warm
Eco
The practice of making high quality cocktails is increasingly attainable
Implications - The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. These apps indicate the continued rise of artisan food and beverage culture, and cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
29,307 Total Clicks
Mar 16 - Jun 18
This Week and Mild
TechMobileLifestyleDrinking
Hair enhancement brands offer hair dry-speeding formulas instead of tools
Implications - Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
9,939 Total Clicks
Dec 17 - Jun 18
This Week and Mild
FashionHairCosmetics
North American brands topically tackle inequality in the school system
Implications - Inequality in the United States schooling system is rampant in a number of ways, and brands are aiming to address some of these issues in small but impactful ways. This shift has a two-way benefit in that it enhances inclusivity and accessibility for students who face barriers such as cost in the process of learning, while establishing the brands in question as being ones that prioritize the accommodation and betterment of all students, rather than simply privileged ones. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
12,775 Total Clicks
Feb 18 - Jun 18
This Week and Untested
FashionBusinessLifestyle
Trend Hunter Services
Brands are marketing their desserts and sweet treats as non-GMO
Implications - Dessert brands are highlighting the fact that the ingredients in the products they release are non-GMO. More than simply catering to health-conscious consumers, these products offer brands with non-organic desserts a different way to establish their nutritious value, while strengthening the perceived health of the organic desserts that they also tout as being non-GMO. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
20,137 Total Clicks
Oct 17 - Jun 18
This Week and Average
LifestyleFoodHealth
This technology has implications in finance outside of cryptocurrency
Implications - Discussions around blockchain technology and its applications in finance tend to focus on cryptocurrency. Another increasingly popular application, however, can be seen in blockchain's use as a mode of asset protection. This is especially popular among younger consumers who have a more inherent understanding of new technologies, and highly value transparency across the board. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
15,276 Total Clicks
Apr 18 - Jun 18
This Week and Mild
TechLifestyle
Local crowdsourcing enhances community involvement and inter-connectivity
Implications - Community-based crowdsourcing apps are helping locals connect with those in close proximity to them, over a variety of shared values and purposes. Whether empowering locals or creating spaces in which they can help one another, these crowdsourced tools leverage tech to cater to the consumer desire for community-building and cooperation, countering widely held notions that such technology furthers divides between people. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
18,749 Total Clicks
Oct 17 - Jun 18
This Week and Mild
TechMobileLifestyle