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The 6 Patterns of Opportunity & Top 18 Megatrends
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Car brands upgrade their showrooms to fit modern consumer appeal
Implications - Automotive showrooms are evolving into multi-sensory platforms that engage younger consumers with high-tech, cross-categorical experiences. Millennials and Gen Zers, while content with Uber and public transit, have not eliminated the desire to purchase vehicles, but rather delayed this large-scale investment until they're financially able. Meanwhile, as brands allow consumers time to gain this stability, their efforts are focused on creating memories, providing experiences and increasing brand awareness. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
43,247 Total Clicks
Mar 17 - Sep 17
This Week and Mild
MarketingBusinessAutosLife-Stages
Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
53,160 Total Clicks
Feb 17 - Sep 17
This Week and Average
MarketingBusinessNew VenturesBranding
Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
37,191 Total Clicks
Oct 16 - Sep 17
This Week and Warm
TechMobileGadgets
Consumers are reminded to reach their goals through encouraging technology
Implications - Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
49,762 Total Clicks
Nov 16 - Sep 17
This Week and Average
TechLifestyleGadgetsLife
Smartphones are re-positioned as portals to action instead of consumption
Implications - In the information age, times of political unrest are magnified by the rapid-fire spread of information on social media. Social media spread often also simplifies said issues, making newsbites that are easier to consume, but more difficult to act upon. Services are coming forward with solutions to this stressful cycle. By injecting the act of consuming and sharing news with opportunities to act on important causes, social media sharing becomes solution-based. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
19,362 Total Clicks
Nov 16 - Sep 17
This Week and Untested
Social GoodSocial Media
Scent is integrated into technology for full immersion
Implications - Technology can satisfy many senses, however the relationship between tech and the sense of smell has remained untapped til now. This is due to more than technological advancement. The mainstream acceptance of VR and AR technologies has ushered in a consumer demand for even more immersion. In this regard, integrating scent was the natural next step, and speaks to the importance of maintaining foresight when using new technologies. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
132,487 Total Clicks
Jan 17 - Sep 17
This Week and Warm
Tech
Augmented reality impacts the automotive industry
Implications - A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,691 Total Clicks
May 17 - Sep 17
This Week and Average
TechAutos
Trend Hunter Services
Art borrows from the sciences to emphasize accuracy in design
Implications - The relationship between art and math is being put front and center in modern design as a way to emphasize accuracy. The mathematic approach to design is an offshoot of minimalism in that it highlights deliberate aesthetic choices. This concept is especially appealing in the midst of the information age, which is crowded with content, but also ushers in chaotic design (for example, crowded Instagram feeds or the Internet-fueled Vaporwave aesthetic). [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
160,490 Total Clicks
May 17 - Sep 17
This Week and Warm
Art & Design
Beauty elixirs are marketed as products to integrate into daily beverages
Implications - Though beauty drinks are commonplace in the Asia-Pacific region, North American markets need to be coaxed into the concept of drinking skincare. Integrating ingredients into a morning coffee or protein beverage improves accessibility for North American markets by associating the beauty drinking act with an existing daily routine. This speaks to the importance -- and difficulty -- of balancing between exoticism as a point of appeal, and familiarity as a necessity. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,094 Total Clicks
Dec 16 - Sep 17
This Week and Mild
FashionLifestyleDrinkingCosmetics
Water is rejuvenated with beauty-enhancing additives
Implications - Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
23,576 Total Clicks
Jul 17 - Sep 17
This Week and Warm