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The 6 Patterns of Opportunity & Top 18 Megatrends
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Products that contain food are transformed with functional or experiential add-ons
Implications - An oft-ignored but fundamental aspect of dining, which is the kitchenware required to eat, is being transformed with various artistic, functional, and experiential purposes in mind. Whether made to enhance accessibility or to encourage mindful eating habits, these products speak to the power of simple tweaks in traditional products in the process of re-engaging consumers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
79,136 Total Clicks
Aug 16 - Apr 18
New and Warm
Art & DesignLifestyleFood
Individuals on ketogenic diets can now turn to pre-made or packaged desserts
Implications - The keto diet's low-carb, high-fat nature is inherently restrictive, giving brands the opportunity to serve those on the diet by offering them specialty dessert options. The emergence of such products reveal how brands can look to consumer restrictions or selectiveness as opportunities as opposed to barriers. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
29,985 Total Clicks
Sep 16 - Apr 18
New and Mild
LifestyleFoodHealthDrinking
Traditional condiments are being offered in entirely new formats
Implications - The addition of various sauces to recipes has been revamped by brands choosing to experiment with the format in which these condiments are offered. From sprays to slices, these reformatted condiments offer the unique distinction of being appealing for both niche experimental consumption, and mass market production. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
24,093 Total Clicks
Aug 17 - Apr 18
New and Average
MarketingLifestyleFood
Stuffed breakfast options receive a slight twist with uniquely flavored fillings
Implications - Moving beyond the traditional breakfast fillings, brands are adapting classic offerings with flavorful twists to surprise and delight their consumers. Swapping regular cream cheese for spicy alternatives and over-the-top combinations, brands are adapting their morning fares with options that add more kick to the morning routine. Utilizing unconventional spices and fillings, these products not only offer more cultural variety but they also showcase a more convenient way to enjoy complex meals, on-the-go. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
20,440 Total Clicks
Aug 17 - Apr 18
New and Average
LifestyleFood
Tradtional forms of gambling are being revamped for younger demographics
Implications - It has been shown that Millennials do not have the same propensity for traditional gambling spaces as their predecessors did, so brands within the industry are responding by updating the process with everything from apps to new technologies like blockchain. With Millennials having grown up in a world in which gratification is instant as opposed to something that requires patience, this new form of gambling is able to cater to their shortened attention spans and discerning tastes. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
34,857 Total Clicks
Jan 17 - Apr 18
New and Average
TechArt & Design
The classic diner is revamped with contemporary elements
Implications - The traditional diner space is being updated with modern design standards, merging both old and new to create spaces that are equal parts nostalgic and relevant. These spaces cater to the familiarity nostalgia offers for consumers, along with the experiential nature of updating existing norms in the retail space. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,684 Total Clicks
Feb 16 - Apr 18
New and Warm
Art & DesignBusinessLifestyleFood
Traditional breakfast foods are enhanced via color and design
Implications - To-go breakfast foods are more frequently relying nn aesthetics in order to appeal to a broader range of consumers. Rather than simply reiterate these products' healthy qualities in order to establish a perception of reliability among consumers, the focus on vibrancy and design is able to appeal to consumers who are just as likely to trust products and brands based on aesthetic appeal. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,615 Total Clicks
Sep 17 - Apr 18
Recent and Mild
Art & Design
Trend Hunter Services
To-go breakfast bowls increasingly come in savory options
Implications - Though fruit and oat-filled breakfast bowls dominate Instagram stories, savory breakfast bowls that can be consumed on-the-go are rising in availability. More than simply offering a convenient addition to busy consumers' diets, these products speak to consumers' sense of nostalgia and familiarity with their traditionally all-American formulations. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,181 Total Clicks
Jan 16 - Apr 18
Recent and Average
LifestyleFood
The B-vitamin biotin is transformed for topical applications
Implications - The beauty-related benefits that ingesting biotin offers are being taken advantage of by brands within haircare and cosmetics industries, as they incorporate topical applications of the B-vitamin. The infusion of biotin into self-care products creates automatic associations of health and "scientific" reliability in the eyes of the average consumer, limiting the amount of convincing required to sell the products through marketing campaigns. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,237 Total Clicks
May 17 - Apr 18
Recent and Mild
FashionLifestyleHealthCosmetics
Food brands collaborate and co-sign on various products
Implications - Foods brands can more frequently be seen collaborating with one another in the products they offer, with everything from grocery store products to menu items featuring branded co-signs. The shift to collaboration between recognizable food brands serves to re-engage consumers who may be less inclined to remain engaged by brand loyalty and familiarity alone. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,042 Total Clicks
Jun 16 - Apr 18
Recent and Average
MarketingLifestyleFood