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Consumer
Insights

Emerging opportunities for innovators, entrepreneurs and creative minds, fueled by big data, crowd filtering and Trend Hunter AI

10,190
Insights

Curated Cheese
Monthly cheese subscriptions make artisinal products more accessible
Trend - Brands are debuting monthly cheese subscription services to expose customers to local and global artisinal cheeses. The subscription format ensures consistent profit expectations, allowing curators the freedom to include new, unique, and hard-to-find flavors for customers to enjoy.

Insight - Fine cheeses are perceived as a luxury, with many interested customers avoiding purchasing these products due to price barriers. This high barrier of entry results in the artisinal cheese industry being difficult to navigate for customers, especially those who are unfamiliar with the many types of cheeses. These customers instead prefer variety packs, kits, and curated boxes at palatable price points that help immerse them in the world of cheeses as an affordable starting point.
Workshop Question - How could your industry become more accessible to new customers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hyper-Portable Cheese
CPG brands are offering ready-to-bake cheese curds as appetizers and snacks
Trend - Cheese curds are typically tied to full dishes such as poutines and salads. CPG brands have transformed these curds from a simple topping to a standalone snack by adding batter, seasonings, and herbs. These bite-sized fried, cheesy snacks provide both nostalgia and comfort to consumers.

Insight - As children return to schools and adults return to work after the pandemic, there is a returning desire for conveniently portable comfort foods. Whether being packed into a child's lunch as a snack or helping a worker get through the day, rich foods that do not take time or create a mess are well suited for this current environment. The fried, flavorful nature of these foods makes them evoke nostalgia in adults while making food more palatable for younger children to indulge in.
Workshop Question - How could your brand transform existing products for the on-the-go consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Global Curry
A dish with multiple meanings and origins reaches global popularity in many forms
Trend - The term "curry" is an anglicized version of multiple Dravidian terms. It essentially refers to a sauce made of spice blends served over rice. Though in North America, the term is associated with specific dishes or countries, its global meaning remains as flexible as its origin. Curries from Japan, Hawaii, Jamaica, and beyond are rising in popularity.

Insight - As the foodie community increases in reach, consumers who identify as foodies themselves are no longer just seeking recipes, but education. This expands their point of reference beyond the well-known versions of specific dishes and familiar flavors. This also sparks a desire for new discoveries. New (to them) versions of already well-known flavors allow both exploration, and familiarity to converge.
Workshop Question - What is one familiar food item you can expand on for your customer?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Filipino Flavoring
Food and flavor from the islands of The Philippines are reaching the mainstream
Trend - As food from East Asian countries reaches mainstream popularity, early adopters look to the south of the continent for new inspiration. The Philippines is an archipelago in Southeast Asia. Its cuisine is influenced by Indigenous practices, Spanish colonization, American military relations, and more. This makes for flavors that are both adventurous and familiar to North American palates.

Insight - The act of embracing global flavors is a defining trait of the foodie world; however, as social media enables greater connectivity, this is less about North American consumers seeking new flavors as it is about the online foodie community expanding its reach. The Philippines is among the top 10 countries in the world with the most social media users; this correlates to the idea that new global flavor trends are no longer dictated by mainstream desire, but by their exposure to more global creators.
Workshop Question - Where else in the world is the online foodie community thriving?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Seasoned Cheese
Food brands are offering pre-mixed goat cheese flavors for dips and spreads
Trend - Brands in the dairy industry are offering pre-mixed, flavored goat cheese blends engineered for spreading and dipping. These products diversify the market, offering healthier, more rich alternatives to traditional processed spreads. This expands the use of goat cheese in numerous recipes.

Insight - Toast, bagels, and muffins are one of the most popular breakfast options in North America. This is caused by busy lifestyles and the quick convenience of these foods. However, as health and wellness continues to grow in popularity in the west, these consumers seek spreads, dips, and snacks, that are healthier for them, without compromising on flavor. It is important that the products are equally convenient, requiring no additional prep work over their established routines.
Workshop Question - How could your brand better accommodate customers' ever-decreasing free time?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mainstream Caribbean
Flavors and foods of West Indian origin are becoming increasingly popular
Trend - East Asian flavors and food forms have dominated the mainstream ethnic food space in North America for some time; however, a recent increase in Caribbean influences can be seen across industries, from high-end dining to packaged snacking. Food of West Indian origin focuses on heartiness and refreshing tropical flavors, providing both escapism and comfort.

Insight - Over the pandemic, more people returned to the kitchen to enjoy the exploratory nature of food. Additionally, the emotional aspect of cooking and eating became more important than ever. These dual desires of escapism and comfort were initially satisfied by the online foodie community. Influencers and high-end chefs alike recognized Caribbean food as a winner in this regard. This was further fueled by folks of West Indian origin -- whether currently living in Caribbean countries or not -- looking to both enjoy and share food that is familiar to them, especially in the midst of chaos.
Workshop Question - How can you tap into the emotional nature of food to expand your customer's palate?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Game Concerts
Video Game Titles are Hosting Live Musical Experiences for Worldwide Fans
Trend - Video game titles now offer virtual in-game concert experiences for global audiences to view their favorite musicians in a more accessible format. Players can view live music sets from the comfort of their homes and interact with other attendees using chatting features.

Insight - As the pandemic continues to affect how consumers view entertainment, game titles are beginning to host live, virtual events for artists to perform to an audience without organizing an in-person event. By tapping into multi-sensational experiences, consumers can immerse themselves in these virtual music experiences and interact with like-minded people without needing to be physically present.
Workshop Question - How can your brand leverage virtual experiences to improve consumer engagement?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamifying Esports
Brands are Launching Initiatives to Help Esports Get Global Recognition
Trend - As esports continues to dominate the entertainment industry as one of the fastest-growing markets, many companies are launching initiatives to help esports get more recognition among global audiences. These initiatives include nationwide esports ecosystems, collegiate programs, and more.

Insight - In the upcoming decade, esports and gaming will be crucial for economic growth as consumers look for ways to make their daily tasks feel more like a game. As the esports industry continues to prove how gamifying an experience can motivate and engage consumers, government and business investments are causing this industry to develop incredibly quickly. By leveraging gamification strategies, brands can improve user engagement, productivity, knowledge retention, and more.
Workshop Question - How can your brand gamify future trends in its industry to appeal to a broader range of consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compostable Capsules
Various industries use biodegradable capsules to deliver ingredients
Trend - Brands in food, beauty and health industries are keeping products fresh with single-use, biodegradable capsules. These capsules allow for precise dosing and ensure that ingredients remain active in-transit, in-store and in customers' homes--all while prioritizing sustainability.

Insight - As more consumers experience climate anxiety and look to cut down their impact, they're turning to solutions that prioritize the eco values that are becoming increasingly important to them. However, these solutions must come with balancing the convenience that consumers have grown accustomed to with the growth of the ecommerce space. Brands that aim to make sustainability "easy" for consumers will be valued more as the climate crisis worsens.
Workshop Question - How could your brand better adopt sustainability without inconveniencing customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shoppable Short
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.

Insight - The ecommerce industry's growth has been heavily influenced by the convenience of shopping online. However, what's kept brick-and-mortar relevant is that it lets customers test, sample, and see products in person--reducing hesitancy during purchase and making consumers more confident in what they choose to buy. Now, consumers are turning to brands with platforms that offer the convenience of online shopping, while using interactive tech to more effectively showcase product features.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends