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The 6 Patterns of Opportunity & Top 18 Megatrends
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Brands are creating air quality filters to protect children from pollution
Implications - With environmental pollution being hazardous to health and only gaining intensity in populated areas, brands are beginning to create products for infants that prevent them from breathing in contaminated air. These emerging innovations come as babies are the most vulnerable population, highly susceptible to the health hazards associated with pollution. This shift reflects the widely acknowledged fact of climate change and pollution's effects, and works to cater to concerned consumers' desire for preventative products, rather than those that simply offer treatments post-consequence. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
76,476 Total Clicks
Jul 16 - Oct 17
Recent and Warm
TechEcoLife-StagesBabies
Large brands borrow small business practices to forge stronger client relations
Implications - B2C brands have recently begun using their product and marketing as a way to convey authenticity.Those in the B2B space are borrowing these practices to strengthen company-client trust. The integration of things like co-working spaces in Fortune 500 offices signifies that a sense of community is not only integral to a brand's marketing strategy, but their inner workings within corporate culture, and external business relationships. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
56,657 Total Clicks
Mar 16 - Oct 17
Recent and Average
Lifestyle
Gut-healthy probiotics are being offered in increasingly concentrated forms
Implications - Probiotics are no stranger to the health and wellness industry, and the healthy live bacteria are now being introduced in increasingly concentrated forms. Reformatting probiotic products serves two functions: differentiating them from the standard yogurt and beverage forms, and increasing convenience of consumption. The reframing of probiotics as not just a healthy addition to consumers' diets, but a necessary one that is simple to implement, services consumers who don't have the time or desire to revolve their daily routines around a highly disciplined lifestyle. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,752 Total Clicks
Jul 17 - Oct 17
Recent and Average
LifestyleFoodHealthDrinking
Brands are choosing to limit the obvious branding in their commercials
Implications - Companies are limiting the branding in their commercials to offer more authentic ads that come across as less sales-focused. This new form of video marketing gives consumers the opportunity to engage with the material being presented, in a way that offers some of the same sensory features that more immersive forms of marketing allow – combining experiential techniques with a traditional platform. This functions as a "best of both worlds" scenario in which consumers are more likely to appreciate what is being presented, while brands are able to benefit from both the large reach of commercials, and the enjoyment that experiential marketing offers consumers. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,742 Total Clicks
Aug 16 - Oct 17
Recent and Untested
MarketingBusinessCommercials
Alcohol brands are promoting safe consumption as a marketing strategy
Implications - The safe consumption of alcohol was once spearheaded by activists and only mentioned by alcohol brands in a perfunctory manner, but brands are now enthusiastically adopting this movement. Endorsing the safe consumption of alcohol may appear to be counterproductive from the alcohol brand's perspective, but from the perspective of the consumer the brand becomes more trustworthy, and reveals itself as able to accommodate more than the industry's niche target demographics of the past. Subverting the "more is more" trope that is so predominant in the alcohol industry serves to authenticate and amplify the brand's image. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
42,350 Total Clicks
Dec 16 - Oct 17
Recent and Warm
MarketingLifestyleHealthDrinking
Beverages are being offered with gradient color designs
Implications - No longer just limited to hair colors, the ombré fad is becoming apparent in the food and beverage industry as well. The use of gradient colors in beverages serves to offer the social media-friendly aesthetic that drive younger consumers' purchasing decisions, while offering a more refined image for QSRs to appeal to luxury-driven consumers. As food brands are now required to do more than just offer the promise of health in their products in order to stand out, these ombré beverages appeal to visually motivated consumers. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
12,602 Total Clicks
Feb 17 - Oct 17
Recent and Average
B2B brands are creating more intimate connections with their clients
Implications - B2B brands are seeking closer connections with their clients, and are doing this through electronic gifting apps, service review platforms and more. These reformed ways of marketing go further than simply "targeting" clients, and instead seek to build close partnerships with them. This more intimate marketing strategy serves to build relationships, and is more likely to ensure brand loyalty. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
32,011 Total Clicks
Apr 15 - Oct 17
Recent and Mild
MarketingBusiness
Trend Hunter Services
Brands employ famous comedians to create subversive campaigns
Implications - In recent years, comedians have played a huge role in the public sphere, maintaining their roles in entertainment while increasingly penetrating fields less-related to their primary roles, like politics. The increased responsibility placed in the hands of these pop cultural icons has resulted in their growing credibility from a consumer perspective, a shift that brands are seeking to take advantage of. Companies are employing the subversive ways in which comedians approach any subject, which can translate across industries and manifest in many different ways. Allowing comedians to represent companies' products serves to create more authentic, credible connections between brands and their consumers. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
21,703 Total Clicks
Jul 16 - Oct 17
Recent and Untested
Pop CultureMarketingCelebsHumor
Traditional fast food brands undergo redesigns to introduce health prioritization
Implications - Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,773 Total Clicks
Sep 16 - Oct 17
Recent and Hot
Brands are releasing candy products infused with various forms of cannabis
Implications - As the cannabis "lifestyle" industry continues to blossom in -- tandem with the medical marijuana industry -- brands are releasing various forms of candy that are infused with cannabis. Whether recreational or used for medical reasons, these items serve to either offer a new experience with these products for self-proclaimed aficionados, or make cannabis use more palatable in the eyes of consumers who are new to the industry. This uses the normalcy that candy products are usually associated with as a vehicle to bringn cannabis to a wide range of demographics. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
64,691 Total Clicks
Oct 15 - Oct 17
Recent and Average
MarketingBusinessLifestyleFoodHealth