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Consumer
Insights

Emerging opportunities for innovators, entrepreneurs and creative minds, fueled by big data, crowd filtering and Trend Hunter AI

8,800
Insights

Fiber Beverage
Brands ensure a high fiber content in unlikely beverages
Trend - Brands in the beverage industry are prioritizing the inclusion of natural fiber into beverages that are typically considered unhealthy. Everything from sodas to canned lattes are now touting their fiber content.

Insight - Diet culture has shifted in recent years to allow for less restrictive and more wellness-focused eating. Now, more consumers are prioritizing their health while also making room for indulgence, and are turning to brands that effectively offer them this balance.
Workshop Question - How could your brand balance function and indulgence for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Luxury
Designer brands try their hand at upcycling products and materials
Trend - Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products.

Insight - Making sustainable purchase decisions is increasingly important to North American consumers of all incomes. With eco-friendly consumption being more accessible to consumers with more wealth, there is a growing responsibility within this demographic to make sustainability a priority.
Workshop Question - How is your brand making sustainability more accessible?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anti-Inflammatory Oil
Brands release skincare oils that are formulated for acne-prone skin
Trend - With oil-free products no longer considered to be the only way to achieve acne-free skin, more brands are releasing oils that are specially formulated to prevent and treat acne and inflammation.

Insight - The cosmetics industry is ever-evolving due to consumers' many skincare needs, and their increasing enjoyment in learning about and creating skincare routines. Brands that are able tap into consumers growing curiousity in this space with unlikely products and formulas can stand out among their many competitors.
Workshop Question - How could your brand better differentiate itself from competitors?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Keto Pizzas
Pizza brands and related products are prioritizing keto ingredients
Trend - Pizza brands are now prioritizing certain dietary restrictions, with brands in this space offering healthier, low-carb pizzas that align with the eating habits of people who follow ketogenic diets.

Insight - Some of the newer dietary restrictions that are now popular among consumers don't just come from a desire to lose weight, but to be able to maintain their overall health. Everything from using milk alternatives to going keto are ways that many consumers can filter out products that don't align with their health goals, while still giving consumers the flexibility to indulge.
Workshop Question - How could your brand better balance health with indulgence?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Frozen Delivery
Restaurants and pizza brands delivery frozen pizzas to people's homes
Trend - Restaurants and brands are increasingly offering frozen pizza products that can be delivered to consumers' homes as a way for them to purchase and store restaurant-quality pizzas to consume later.

Insight - With consumers spending more time at home amidst the ongoing pandemic, delivery services have become increasingly popular when it comes to buying everything from food to household necessities. With these new routines, consumers have been turning to brands that prioritize convenience while still promising quality.
Workshop Question - How could your brand better balance quality with convenience?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Exfoliating Wash
Body washes are now incorporating chemical exfoliants
Trend - Brands in the skincare industry are releasing body washes that contain chemical exfoliants--including salicylic acid and AHAs like glycolic acid. These products offer gentle exfoliation and treat everything from dryness to body acne.

Insight - As consumers' interest in skincare grows, so does their knowledge about the exact ingredients that they need for their particular skin types. This more scientific approach to choosing skincare products has resulted in brands prioritizing the ingredients that consumers are increasingly drawn to.
Workshop Question - How is your brand adapting with consumers' growing industry knowledge?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Happiness Hacking
Consumers turn to quick and easy solutions to boost their mood
Trend - The considerable stress that many North American consumers are dealing with has resulted in brands offering quick, simple solutions to boost consumers' moods. Products and services in this space include everything from happiness-focused apps to mood-boosting essential oil kits.

Insight - The ongoing pandemic, financial stressors and general lifestyle disruptions that consumers continue to face has resulted in high, prolonged stress levels in the average consumer. This shift explains the growing prioritization of "wellness," as people look to find meaning and happiness in their daily rituals despite the strain they're under.
Workshop Question - How is your brand prioritizing customer wellness?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Self-Care
Self-care products use braille to accommodate people with visual impairments
Trend - As brands in a range of industries become more accessible, self-care products are accommodating people with visual impairments by using braille alongside printed labels. These inclusive products help people with blindness purchase and use these products without assistance.

Insight - Inclusion has become an important priority for North American consumers, particularly as diverse and socially educated Gen Z and Millennials drive consumer trends. Younger demographics are more likely to seek out brands that align with their values--which increasingly include diversity, accessibility, and sustainability.
Workshop Question - How is your brand authentically aligning itself with its customers values and needs?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Barrier Wash
Face and body washes now tout their ability to protect the skin's barrier
Trend - Skin barrier protection is becoming a greater priority, particularly for people with dry and/or sensitive skin. Now, everything from face to body washes are now touting their ability to cleanse the skin without disrupting or harming the skin's barrier.

Insight - As consumers continue to prioritize skincare as part of their daily wellness rituals, they're increasingly expecting that brands cater to their individual needs. The many choices in this space means that those who are passionate about skincare are constantly expeirmenting, pushing brands to be more innovative in developing their formulas and more impactful in their branding.
Workshop Question - How is your brand adapting to consumers' changing expectations?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Silicone-Free
Skincare brands tout that their products are free of silicones
Trend - Silicones are now being avoided by some skincare brands that are following in the footsteps of what's popular in hair care. Now, brands are touting that their serums, moisturizers and suncreens are free of this film-forming ingredient.

Insight - The skincare space has a significant customer base that prioritizes "clean" ingredients and products that are free-from various substances. More brands are catering to this growing demand by removing ingredients that are considered to be unnecessary or harmful by some consumers.
Workshop Question - How is your brand catering to the demand for "clean" products?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends