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The 6 Patterns of Opportunity & Top 18 Megatrends
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Tech and design merge to offer solutions to eye strain
Implications - Brands are now creating products that alleviate eye strain induced by technology – which often leads to dryness, blurred vision and headaches. By merging design with tech, or tech-focused solutions, these brands are able to establish themselves in a fast-emerging market. The consumer benefit comes in the form of health enhancement, offering a viable option for those who are unable to "unplug" due to professional responsibilities. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
55,803 Total Clicks
Dec 16 - Dec 17
New and Warm
TechArt & DesignLifestyleHealth
Specialized beef products are now easier to make at home
Implications - Specialized meat products that were once only available in-stores or made by connoisseurs are now much easier to make at home. This shift comes with the rise of "foodie" culture, with consumers increasingly taking a hands-on approach to the food industry in a way that balances both convenience and artisanal production. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,625 Total Clicks
Nov 15 - Dec 17
New and Average
LifestyleFoodHealth
Food brands prioritize macronutrients in the collections they offer
Implications - The prominence of vegan and vegetarian diets will soon be making way for a refocus on macronutrients, and brands are offering more protein-heavy collections in order to accommodate this emerging shift. Though meat has always been a prominent aspect of the food industry and vegetarian lifestyles will remain a priority, this refocus will better establish meat as a go-to for health-conscious consumers. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,772 Total Clicks
Apr 16 - Dec 17
New and Average
LifestyleFoodHealth
Suitcases feature multifunctional designs meant to assist and simplify
Implications - Travel bags are being designed with several functions in order to enhance the traveling experience. These functions can range from navigation and autonomous movement to aiding those who have mobility restrictions. Offering these all-in-one designs serves to counter the more inconvenient aspects of travel, while giving the brands behind them a point of distinction in a an overrun market. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
97,702 Total Clicks
Nov 16 - Dec 17
New and Average
TechArt & DesignWorldTravel
Weddings incorporate mobile features for the sake of convenience or extravagance
Implications - Mobile weddings, or mobile features within weddings, are becoming increasingly popular as people getting married seek out ways to either simplify their special days, or make them more unique. The shift away from more traditional executions of weddings shows that consumers are starting to prioritize reduction on special occasions – paralleling the same preference that is emerging in their daily rituals. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
169,536 Total Clicks
May 15 - Dec 17
New and Warm
Art & Design
Travelers use organizational apps to simplify the packing process
Implications - Consumers are employing the organizational benefits of packing apps in order to prepare for their various travel experiences. Whether deciding what to bring or organizing items for entire families, those who travel for both business and pleasure can find use in these apps. The use of this convenience-focused technology allows consumers to focus on the more significant aspects of their lives. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
53,751 Total Clicks
Jul 16 - Dec 17
Recent and Warm
TechWorldMobileTravel
Kids' beverages take on candy and dessert flavors
Implications - In light of the movement towards healthy choices for kids, the obverse side of that development has been hyper-decadent treats. Fusing classic candy and dessert favorites with already decadent beverages like soda and milkshakes, brands offer up sweet drinks as a reward for otherwise healthy eating. Recognizing and appealing to an acceptable degree of indulgence opens up avenues for guilt-free consumption in an industry dominated by health-conscious marketing tropes. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
103,912 Total Clicks
Aug 17 - Dec 17
Recent and Average
LifestyleFoodDrinkingYouthLife-Stages
Trend Hunter Services
Drinkable probiotic products are being marketed specifically at kids
Implications - Probiotic beverages are now being offered with branding and packaging that markets the drinks toward children, giving parents more incentive to purchase the various juices and supplements health-focused brands are offering. This shift comes as parents, particularly Millennial parents, look to brands to offer comprehensive approaches to the preventative healthcare of their children. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
24,575 Total Clicks
Nov 16 - Dec 17
Recent and Average
Facial skincare incorporates multiple effects into individual products
Implications - As influencers expose consumers to varied and hyper-targeted skincare products, the prospect of actually purchasing all those skincare items can be daunting. Brands have responded by offering consumers products that perform multiple tasks, saving them the expense of purchasing several different items. This shift comes as brands recognize the cost and functionality-based conditions in which consumers prioritize their purchases. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
69,345 Total Clicks
Dec 16 - Dec 17
Recent and Warm
FashionCosmetics
Fashion brands embrace the color patterns of 90s Pop Entertainment
Implications - As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
91,202 Total Clicks
Jan 17 - Dec 17
Recent and Hot
FashionHip Fashion