Consumer
Insights

Trend - AI-powered sustainability tools are emerging as assets for businesses aiming to reduce their environmental impact. These tools utilize artificial intelligence to analyze data, predict outcomes, and optimize processes, enabling businesses to make more informed sustainability decisions.

Insight - Consumers are becoming increasingly aware of and concerned about the environmental impact of businesses. They seek transparency and accountability from companies regarding their sustainability practices. Environmentally-conscious consumers are particularly drawn to brands that demonstrate a commitment to sustainability. Additionally, businesses face mounting pressures from regulators, investors, and stakeholders to adopt sustainable practices and reduce their carbon footprint.

Trend - Brands are launching sustainable alternatives for phone cases, leading to those made with compostable materials. Compostable phone cases made from plant-based materials are becoming a popular choice, offering a greener option compared to traditional plastic cases.

Insight - Consumers today are more environmentally conscious and are actively seeking products that align with their values, leading to a desire for products that are not only functional but also environmentally responsible. This demand reflects a broader trend towards sustainability and reducing plastic waste. Brands are responding by creating stylish, durable cases made from biodegradable materials, appealing to eco-minded consumers who want to protect their devices and the planet.

Trend - Aloe-infused linens are becoming a popular choice in the bedding industry due to their numerous benefits. Aloe is known for its soothing and healing properties, which can help improve skin health and provide a more comfortable sleep experience. These linens are designed to provide improved comfort.

Insight - Consumers are increasingly seeking products that offer added health and wellness benefits in their daily lives. These health-conscious individuals are particularly drawn to products that promise improved comfort and health with minimal effort. This rise in awareness about skin health has led to a growing market for innovative bedding solutions. Aloe-infused linens cater to the desires of these consumers by providing a blend of softness, skin benefits, and improved sleep hygiene.

Trend - Brands in the CPG food industry are releasing honey-based sauces infused with hot peppers. These sauces are intended to capitalize off the "swicy" trend which shows consumers gravitating toward foods that blend sweet and spicy flavors. The CPG format enables consumers to enjoy these flavors at home.

Insight - Food enthusiast are increasingly looking for more adventurous flavors and combinations. Among the foodie, there are various subsets of consumer, such as the health-conscious consumer, sensory eater, or the convenience eater. Each of these consumers overlap on "swicy" products, or those that blend sweet and spicy flavors, leading to a broader trend that shows clear, widespread consumer demand. Brands are appeasing these consumers with hot pepper-infused honey-based sauces.

Trend - Audio hardware brands are now looking to the 90s and 2000s for tech inspiration, rather than the 70s-inspired record players, leading to the revived popularity of both desktop and portable CD players. These devices blend 90s nostalgia with modern features.

Insight - Nostalgia is an evergreen motivator for consumers making purchase decisions. This is due to many consumers seeking comfort, familiarity, and safety rather than taking risks. Combining this motivator with the fact that millennials and Gen Z consumers are now reaching their 30s and 40s, there is a growing market for nostalgic products that harken to the 90s and 200s. In order to market to and appease this subset of consumers, brands are releasing retro-inspired CD players with modernized features.

Trend - Brands are infusing copper into pillows, as copper is known for its antimicrobial properties, which helps in reducing odors, keeping the pillows fresh, reducing inflammation, and enhancing comfort. These pillows are designed for consumers with sensitive skin or trouble sleeping.

Insight - Consumers are increasingly prioritizing health and wellness in their daily lives, and this trend extends to their sleep environment. Health-conscious consumers are particularly drawn to products that offer added benefits beyond basic functionality. The rise in consumer awareness about the importance of sleep quality has led to a growing market for innovative sleep products. Brands are addressing these needs, as well as providing a heightened wellness experience, with copper-infused pillows.

Trend - Luxury hotels are partnering with popular fragrance brands to launch collaborative, experiential tea activations. These events are intended to blend the intense flavors of the teas with the rich, aromatic notes of luxury fragrances. Combining these offers consumers heightened experiences.

Insight - Higher-income consumers, in particular those who frequently travel for work or pleasure, are often privy to enjoy finer, higher-end experiences. These consumers want premium accommodations, dining experiences, and living conditions, with minimal work required, and are willing to pay for such things. In order to cater to these illustrious consumers, luxury hotel brands are launching multisensorial fragrance-based high tea and afternoon tea experiences.

Trend - Brands are infusing their bedding products with aromatherapy, incorporating soothing scents that promote relaxation and improve sleep quality. These scented blankets offer the same warmth and coziness while creating a more immersive bedtime experience, helping users look forward to a restful night.

Insight - Many consumers struggle to fall asleep at night due to the mental load and stress that comes with work, school, and daily life. In response, brands are integrating aromatherapy into their bedding products, offering soothing scents to promote relaxation and improve sleep quality, even during high-stress periods. The brands that capitalize on the growing wellness market are able to stand out in a competitive industry, achieving greater visibility and appeal among sleep-conscious shoppers.

Trend - As AI-generated content becomes increasingly prevalent across industries, brands are intentionally showcasing human messiness, imperfection and emotional authenticity in their marketing and products. This manifests through interactive retail experiences that encourage emotional expression, social campaigns highlighting real consumer mishaps, and products designed to celebrate human quirks.

Insight - The rapid advancement of AI and algorithmically perfect content has created a cultural tension where consumers feel disconnected from authentic human experiences. For many, particularly younger demographics, digital perfection has become synonymous with artificial and inauthentic. This is creating demand for brands that acknowledge and embrace human complexity, vulnerability and emotional authenticity. By celebrating imperfection, brands can help consumers reclaim and express their fundamental humanity in an increasingly AI-driven world.

Trend - Perfume brands are increasingly experimenting with skin scents—minimalist fragrances designed to complement human skin. These formulations enhance the wearer's natural scent, creating a personalized olfactory experience that is uniquely tailored to the individual's body chemistry.

Insight - Many consumers want to find their "signature scent" but struggle to find one amid a market dominated by overpowering and commonly worn fragrances. In response, brands are harnessing scientific innovation to create unconventional fragrances rooted in minimalism, aligning with recent consumer trends. This approach meets consumer demand for a more subtle yet personalized fragrance experience, fostering stronger brand loyalty and reducing production costs commonly incurred by complex formulations.