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Consumer
Insights

Emerging opportunities for innovators, entrepreneurs and creative minds, fueled by big data, crowd filtering and Trend Hunter AI

10,572
Insights

Birch Skincare
Brands are launching sunscreen products infused with birch juice
Trend - Birch juice, a traditional Northern European health tonic, is carving out a niche in the modern wellness and skincare market, particularly within the specialty sunscreen sector. This natural, mildly sweet liquid, celebrated for its hydration and nutrient-rich profile, is now being recognized for its UV protection properties.

Insight - Consumers are prioritizing specialized, natural skincare products. This shift is largely fueled by an increasing awareness of the potential adverse effects associated with synthetic ingredients found in traditional skincare formulations. As people become more educated about the ingredients in their skincare products, there's a growing preference for products that utilize natural substances. These natural ingredients are celebrated not only for their protective qualities, such as shielding the skin from harmful environmental aggressors,
Workshop Question - How can your brand cater to consumers growing desire for natural ingredients?but also for their nourishing benefits that promote healthier, more radiant skin.
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wallet Loyalty
Brands are launching loyalty programs available on Apple and Google Wallet
Trend - Wallet loyalty programs are gaining prominence as consumers show increasing reluctance to download multiple apps for brand engagements. Brands are offering loyalty cards through Apple Wallet and Google Wallet as a seamless way to integrate loyalty cards directly into consumer smartphones.

Insight - In today's consumer landscape, convenience is a paramount factor that significantly influences brand interactions and loyalty strategies. Modern consumers, particularly digital natives, prioritize efficiency and seamless integration in their transactions, expecting quick and effortless interactions that mesh with their daily routines. This shift has compelled brands to rethink traditional loyalty strategies, which often felt cumbersome or disconnected from a digital-first experience.
Workshop Question - How can your brand provide a seamless and convenient experience for your customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Perimenopause Supplement
Perimenopause supplements target symptoms like hot flashes and more
Trend - Perimenopause supplements, rich in vitamins and minerals like magnesium, vitamin B, and calcium, are gaining traction as essential tools for managing the symptoms associated with perimenopause. Social media platforms are driving a heightened interest in supplements designed to support hormonal balance and alleviate symptoms during this transitional period.

Insight - The rising awareness and conversation around perimenopause highlight a significant shift in how women's health issues are perceived and discussed in society. As the dialogue opens up, there's an evident increase in demand for products that cater specifically to the needs of women navigating perimenopause. This movement towards more targeted health solutions reflects a broader trend of personalized wellness, where consumers are looking for products that address their specific health concerns with tailored, evidence-based solutions.
Workshop Question - How can your brand cater to previously underserved markets, specifically in the realm of women's health?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pink Matcha
Brands launch vibrant at-home matcha powders that mimic barista style drinks
Trend - The matcha beverage landscape is evolving, enriched by the introduction of colorful variants such as pink, red, blue, and orange matchas. In a time when both the aesthetic appeal and nutritional benefits of food and drinks are highly valued, there's a notable trend towards inventive, Instagram-worthy choices that offer more than mere flavor.

Insight - The rise of mocktails and "sleepy girl cocktails" is reshaping at-home drinking culture, focusing on mindful, non-alcoholic options. This trend towards health-conscious, innovative beverages caters to a desire for unique, relaxing drinking experiences. As consumers prioritize wellness and novelty, there's a market opportunity for brands to offer drinks that combine taste, health benefits, and visual appeal, highlighting a shift towards beverages that support a lifestyle of mindful indulgence and self-care.
Workshop Question - How can your brand design visually stunning, health-conscious beverages that deliver unique experiences for the mindful consumer?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Magnesium Health
Magnesium is becoming a mainstream health supplement that supports sleep
Trend - Magnesium, an essential mineral celebrated for its potent sleep-enhancing benefits, is experiencing a surge in popularity, especially as a prime ingredient in health supplements like gummies. With growing awareness of how magnesium contributes to better sleep quality, longer sleep duration, and the regulation of sleep-wake cycles, consumers are increasingly seeking out magnesium-infused gummies and supplements.

Insight - Popularity of natural sleep aids and supplements reflects a growing consumer preference for holistic and drug-free ways to improve health, especially sleep. As the importance of sleep is better understood, people are more interested in natural methods to get a good night's rest. Trusted health figures like podcast hosts and fitness influencers play a role in this trend. Their science-backed and personal endorsements give consumers confidence in natural solutions for better sleep.
Workshop Question - How can your brand support the body's functions with natural ingredients?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
THC Aphrodisiac
Cannabis is used to boost libido and promote intimacy amongst couples
Trend - Cannabis is increasingly being used to enhance intimacy and sexual experiences. Often consumed orally, the substance is embraced due to claims that it potentially affects arousal, relaxation, and sensation during intimate moments, offering users a new way to explore and connect with their partners.

Insight - Consumers looking to address intimacy-related issues often desire products that allow them to have a more pleasurable and enjoyable experience. In response, brands are developing cannabis products that emphasize aphrodisiac-like properties, aiming to help consumers relax their bodies and heighten sensations during intimate moments. Brands meeting the demand for cannabis-based lifestyle products can attract consumers valuing brands attuned to their evolving needs and preferences.
Workshop Question - How can your brand address consumer demand for experiential products?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Deodorant Stone
Brands are launching deodorants made from mineral crystals like potassium alum
Trend - Deodorant stones, crafted from natural mineral crystals like potassium alum, are marking a significant shift in personal care preferences towards natural and sustainable alternatives. These stones, praised for their absence of synthetic fragrances and aluminum, cater to a growing consumer base seeking transparency and minimalism in their hygiene products.

Insight - Driven by a heightened awareness of potential health and environmental concerns linked to traditional formulations, the shift towards aluminum-free, unscented personal care solutions is becoming more commonplace. This reflects a broader cultural shift – a yearning for simplicity, transparency, and sustainability. Consumers seek cleaner routines and prioritize natural ingredients for holistic well-being, shaping a future where personal care choices are guided by both health and the planet.
Workshop Question - How can your brand cater to the growing consumer demand for transparency and environmental responsibility?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Data Storytelling
Data storytelling bridges the gap between data collection & actionable insights
Trend - Data storytelling, which combines data visualization with narrative techniques, is emerging as a powerful method for businesses to comprehend and act upon complex data. The growing trend is fueled by advancements in analytical tools like Tableau and Yellowfin, which have integrated data storytelling features, making them more accessible.

Insight- Organizations are looking to bridge the gap between data collection and actionable insights. Despite collecting large volumes of data, a considerable amount remains unused, underscoring the prominent inefficiencies in data management and the underperformance of traditional analytics. This issue is pushing companies to rethink their strategies for handling data and analytics, with a keen interest in improving their ability to understand data through visualization and storytelling.
Workshop Question - How can your brand use storytelling to unlock insights and drive action?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psilocybin Gummies
Brands are launching carefully dosed gummies infused with psilocybin
Trend - Psilocybin gummies are emerging as a popular option thanks to a changing legal landscape and increased consumer interest in exploring psychoactive substances for wellness. These gummies offer a discreet, convenient, and controlled way to consume precise doses of psilocybin.

Insight - The decriminalization of psilocybin has gained traction in several US states, signaling a broader cultural shift towards the acceptance of psychoactive substances for recreational and wellness purposes. These consumers who are seeking wellness alternatives and novel experiences are embracing the potential of regulated psychoactive substances. As psilocybin becomes more legally accessible, demand rises for products that offer a safe, measured, and socially acceptable way to explore its effects. Brands catering to this emerging recreational market will win by prioritizing convenience and socially acceptable formats, like gummies.
Workshop Question - As psilocybin decriminalization gains momentum, how can your brand develop convenient, socially acceptable consumable formats to cater to the growing market?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Glycolic Acid Spray
Brands launch glycolic acid sprays as an underarm brightening treatement
Trend - Glycolic acid sprays, derived from natural sources like beets, sugarcane, and fruits, are carving out a niche in the skincare market. Focused on breaking down the bonds of dead skin cells, these sprays are emerging as innovative solutions for not just enhancing skin brightness but also for addressing concerns like underarm odor and discoloration.

Insight - Consumers are seeking natural, science-backed products that target niche concerns. These individuals are embracing potent yet noninvasive options. For consumers seeking products that are aligned with their personal skincare goals, transparency around ingredient benefits and origins becomes crucial. Brands that educate their audience on the efficacy and safety of their formulations will foster a more informed and health-conscious consumer base. In doing so, brands can navigate the fine line between efficacy and gentleness, catering to the evolving skincare savvy and health-conscious market.
Workshop Question - How can we use social media to simplify and share the science behind our skincare products, empowering consumers and strengthening their connection to our brand?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends