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Purple rice emerges as a powerful skincare ingredient
Implications - North American brands in the skincare industry are adopting purple rice into their topical products, as the ingredient is known for being rich in antioxidants, and for promoting a youthful appearance. This shift comes as brands in this region continue to take inspiration from those outside of it, due to consumers' growing preference for natural and historical wellness.

Homework Question - How could your brand take inspiration from varying regions? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
13,624 Total Clicks
Feb 18 - Apr 19
New and Mild
FashionCosmetics
Steeped teas and coffee beverages adopt probiotic enhancements
Implications - Brands within tea and coffee industries are offering enhancements to their products in the form of added probiotic cultures. This shift comes as these brands are now required to compete with the growing kombucha category, and also caters to consumers' desire for multiple benefits to the products they purchase.

Homework Question - How could your brand add an additional element to its current product/service? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
41,394 Total Clicks
Apr 17 - Apr 19
New and Average
LifestyleDrinking
Refurbished shipping containers help create social, community hubs
Implications - Shipping containers have been serving as an effective eco alternative to housing and retail locations for a while now, and with that, we’re seeing a shift toward the creation of more social, cultural hubs through these sustainable structures. As consumers grow more conscious of environmental initiatives, they’re seeking out more accessible ways to involve themselves, and shipping container communities are popping up to help support that. These communities not only offer elements of retail, but are expanding into nightlife, entertainment and spaces for start-ups as well. The expansion of different businesses in these sustainable spaces speak to the shift in how consumers interact and experience eco living. The community-focus not only encourages consumers to explore and interact with others, but it also allows them to experience eco-friendly initiatives in a much more approachable and experiential way.

Homework Question - How can you create more of a community feel around your current eco initiatives? [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
124,731 Total Clicks
Dec 17 - Apr 19
Recent and Warm
Art & DesignArchitecture
AI crossovers into food to offer both streamlined and experiential alternatives
Implications - Already supporting consumers in all sorts of areas like shopping, entertainment and travel, AI is expanding into other consumer categories like food and beverage, providing tools for efficiency, assistance and all-around enjoyment. Whether it be playing a key role in the actual design and creation of a food product, or simply making the ordering process more succinct, AI is no longer something only attributed to robots and chat bots, rather, the integration into the food and beverage space speaks to the mainstream use and acceptance for smart and automated solutions in consumers’ day-to-day rituals.

Homework Question - In what way could you incorporate AI into your consumers' daily rituals and interactions with your business? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
17,574 Total Clicks
Dec 17 - Apr 19
Recent and Mild
TechMarketing
Brands in the cannabis space promise mental clarity and focus-enhancement
Implications - Brands within the cannabis industry are offering strains and other cannabis products that highlight mental clarity and focus in their purported benefits. This shift comes as brands within this space look to counter negative perceptions of cannabis, which include the belief that it impairs concentration.

Homework Question - How could your brand counter some of the negative perceptions associated with its product/service? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
17,117 Total Clicks
Nov 18 - Apr 19
Recent and Warm
LifestyleHealth
Educational platforms merge with the virtual reality space
Implications - Brands within the Virtual Reality space are taking advantage of the interactive nature of the technology by enhancing its ability to educate people in a variety of different fields. Whether related to training or skill-building, the adoption of VR in the educational space caters to contemporary lifestyles and routines.

Homework Question - In what areas could your brand employ educational VR? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
31,262 Total Clicks
Aug 18 - Apr 19
This Week and Warm
Tech
Major cities adopt highway-side, or topping, park spaces to enhance community
Implications - The growing push for expanded green spaces in urban areas has resulted in their growing adaptation into or alongside highways. The accommodation for green space in this format reveals how institutions can repurpose spaces in order to meet the need for creating environmentally safe living environments.

Homework Question - How could your brand push for environmental safety? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,554 Total Clicks
Jan 17 - Apr 19
This Week and Average
Art & DesignEco
Trend Hunter Services
Brands in the meditation space offer new means of achieving quiet
Implications - Rather than guiding consumers through meditation, some brands are putting their focus on creating or finding environments that are suitable for meditative practices—namely those that prioritize silence. By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers.

Homework Question - In what ways could your brand better prioritize wellness for its customers or employees? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
87,985 Total Clicks
Jan 17 - Apr 19
This Week and Warm
LifestyleHealth
Aromatherapy features are cleverly combined with other products
Implications - Providing consumers with additional value and benefiting from an angle of self-care, brands are launching typically single-purpose products and bolstering them with aromatherapy diffusion functionality as well. As consumers become increasingly interested in reducing the amount of products they own, this hybridized approach to product design is well-aligned with the modern consumer.

Homework Question - How could you integrate an element of self-care to your existing offering? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
92,722 Total Clicks
Mar 18 - Apr 19
This Week and Warm
TechLifestyleGadgetsHealth
Vitamin products are reinvented in new, unexpected formats
Implications - As consumers become increasingly invested and self-directed when it comes to their wellness, supplements have grown in popularity. Catering to this growing interest in betterment as well as satisfying a craving for novelty, companies in the vitamin space are releasing supplement products in inventive new formats.

Homework Question - Think of a tried-and-true offering in your space. How could you completely reinvent the way that product is packaged? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
34,419 Total Clicks
Mar 19 - Apr 19
This Week and Average
LifestyleHealthLife