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Consumer
Insights

Emerging opportunities for innovators, entrepreneurs and creative minds, fueled by big data, crowd filtering and Trend Hunter AI

5,000
Insights

Spherical Condiment
Standard condiments are offered in sphere form to elevate dining experiences
Trend - Brands in the CPG space are offering spherical condiments that can top food whole, or be grated on top of dishes. These spherical condiments include everything from balsamic vinegars to fruity rosés.

Insight - The rise of the experimental, "foodie" consumer who has a nuanced palate has come a growing appreciation for futuristic or distinct foods that can be experienced at-home rather than only in restaurants. Thus, consumers are seeking out brands that make experiential food experiences accessible–from a cost or useability perspective–so they can easily integrate them into home meals.
Workshop Question - How could your brand prioritize accessibility for its customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cosmetic Algae
Algae is infused into makeup products to enhance their benefits
Trend - With algae now being a popular ingredient in skincare products due to its high antioxidant and nutrient content, cosmetic brands are adopting the ingredient into makeup products in order to boost their benefits. These products aim to enhance physical appearance immediately, and benefit the skin longterm.

Insight - Consumers are increasingly looking for products and services that enable them to streamline their routines–whether that involves getting ready, working, or recreational activities. Products that offer hybrid functions are especially popular for busy consumers as they look to get all the benefits they can with as little time or effort possible. This allows for more structured and productive daily routines.
Workshop Question - How could your brand streamline its customers' day-to-day?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Unintrusive Posture
Posture-enhancing devices empower consumers to take ownership of their health
Trend - Devices that physically assist consumers who are looking to correct their posture have left an opening for corrective devices that are less intrusive in their day-to-day, and instead make users more cognizant of when their posture is lacking and empower them to correct it themselves.

Insight - North America's professional and recreational cultures now often take place in the digital space, and the physical impact this has had on consumers is observable. Everything from consumers' cardiovascular health to posture is being impacted, and they're looking for ways to mitigate some of these inevitable physical consequences. Thus, consumers are on the lookout for simple products and services that empower them to be more cognizant of the negative habits they keep throughout the day.
Workshop Question - How could your brand mitigate some of the health issues its customers or employees face?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Superfood Cleansing
Cleansing skincare products offer added value with superfood ingredients
Trend - Brands in the skincare space are no stranger to "superfood" ingredients, and they're now increasingly incorporating them into their cleansers in order to boost their marketability in an overrun market.

Insight - Consumers are often looking for the "next big" ingredient in food and skincare industries, and marketing healthy ingredients as the newest superfood is an effective way to get their attention. The term immediately reveals to the consumer that the product being sold contains nutritious ingredients that are known to benefit their health--and takes away the work of having to identify and research individual ingredients. This allows for both a functional product and a convenient shopping experience for the consumer.
Workshop Question - At a time when consumers tend to research products/services before deciding to purchase, how could your company use branding to make this process easier for its customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plant Toothpaste
Plant-based toothpaste ingredients are increasingly popular
Trend - Emerging and established brands in the dental hygiene space are offering a more natural twist on traditional toothpaste with ingredients that are plant-based. These products aim to offer a more sustainable alternative to what most consumers are accustomed to in this category.

Insight - Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Workshop Question - How could your brand empower its customers to make small changes for a good cause?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reflective Health
Connected mirrors focus on analyzing and aiding the health of users
Trend - Smart mirrors that have advanced capabilities are focusing on wellness with the incorporation of health-analyzing or enhancing functions–whether that's for the health of their skin or for their fitness goals.

Insight - As consumers become accustomed to the convenience and ease that connected technologies offer, they're now looking to take it a step further with smart tech that's integrated with their surroundings. Products that are able to seamlessly fit into consumers' lives from both a design and function perspective are particularly appealing to consumers who curate their surroundings to suit both their lifestyle and their aesthetic preferences.
Workshop Question - How could your brand more seamlessly integrate its product/service into its customers' lifestyles?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Environmental Community
Sustainable community concepts focus on social and ecological advancements
Trend - The potential for architecture to impact and promote environmentally friendly lifestyles is huge, and brands in this space are conceptualizing communities that feature advancements in sustainability—in everything from materials to residents’ way of life.

Insight - As consumers think about the future of climate change and how their lives will be impacted by it, lifestyle changes both large and small are top-of-mind. However, in order for change to actually be enforced, consumers require spaces and opportunities that empower a change in lifestyle habits. Thus, providing individuals and communities with the tools to live more sustainability is crucial.
Workshop Question - How could your brand approach sustainability in an all-encompassing way?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Diaper
Connected diapers for infants offer more easily manageable changings
Trend - Connected diapers (or diaper add-ons) that alert caregivers when newborns require a diaper change are on the rise, prompting easier organization of the child’s schedule, and a better understanding of the general health of the baby being taken care of.

Insight - New parents, particularly Millennial parents, tend to be more open to raising children in a way that’s more progressive than the relatively traditional methods of parenting they were raised on. This can be observed in a variety of areas, whether that’s having children be more in-tune emotionally, having less rigid standards for gender expression, or incorporating technology in the process of raising a child.
Workshop Question - How could your brand appeal to the new ways of thinking that come with generational differences?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shampoo Wipes
Portable hair-cleansing products come in wipe format
Trend - The continued popularity of dry shampoo has resulted in brands offering it in increasingly convenient formats, including in wipe and blotting paper form. These products enhance the portability of standard dry shampoos.

Insight - For today’s consumer, maintaining their appearance as they juggle personal and professional responsibilities can be time-consuming. The pressure to maintain a socially accepted appearance is particularly high on women, who are often held to higher standards for how they present themselves in professional environments, at events, and even within the home. Being on-the-go on a consistent basis can prevent modern consumers from transitioning between workplace, events and personal responsibilities effectively, and so brands that offer portability and convenience in this regard are crucial in allowing such consumers to maintain balance.
Workshop Question - How could your brand better prioritize convenience and portability?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tactile Meditation
The process of touch is incorporated in various ways in at-home meditation
Trend - Tools that employ touch during meditation are increasingly popular as consumers seek out tactile forms of maintaining their concentration and relaxation as they meditate. These tools come in a variety of different formats and include everything from purposeful weighted pressure to pleasing textures.

Insight - For the average North American consumer who has an appreciation for "wellness," meditation is an appreciated but not fully adopted practice. Thus, meditation in its most traditional form can be difficult to achieve for busy consumers, as most are not well-versed enough to practice it regularly. This has prompted the growth of aids that help in the process of achieving and maintaining the focus required in a meditative state–with everything from apps to tactile tools being of assistance.
Workshop Question - How could your brand prioritize comfort in regards to customer experience?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends