Personalized Connected Stylers

Dyson Airwrap i.d. Multi-Styler & Dryer Customizes Curl Styling

The Dyson Airwrap i.d. Multi-Styler & Dryer, Dyson's first connected beauty device, is now equipped with i.d. curl for an automated, personalized curling sequence. This Bluetooth-enabled smart styler considers user profile data like hair type, length and skill level, and with the press of a button, i.d. curl wraps, styles, and sets curls while controlling heat and airflow.

Since the needs of different curl types vary, the Dyson Airwrap i.d. is available in two options: Dyson Airwrap ID Multi-styler for Curly to Coily Hair T3-4 and Dyson Airwrap ID Multi-styler for Straight to Wavy Hair T1-2. Alongside the launch of Airwrap i.d., Dyson debuted three all-new attachments: a Conical Barrel for tighter, defined curls; a Wave+Curl Diffuser for improved natural curl patterns; and a Blade Concentrator for enhanced smoothness.

Smart Hair Styling Devices
Devices like the Dyson Airwrap i.d. Multi-Styler leverage Bluetooth technology to deliver personalized styling experiences based on individual hair profile data.
Automated Beauty Tools
The i.d. curl feature streamlines the curling process by automating heat and airflow controls, catering to different hair types with precision and ease.
Customized Haircare Attachments
Attachments such as Conical Barrels and Wave+Curl Diffusers are designed to provide tailored haircare solutions, enhancing the versatility and effectiveness of styling tools.

Industries Being Reshaped

Beauty Technology
Intelligent devices that adapt to user needs are transforming the beauty industry by offering more precise and effective personal care solutions.
Consumer Electronics
Integration of smart features in everyday grooming tools is opening new avenues for innovation in the consumer electronics sector.
Haircare Products
The introduction of customizable device attachments creates opportunities for specialized haircare products that address unique styling requirements.
SCORE
7.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 95%
Freshness 31%