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Lifestyle

Whether it be health and wellness, emerging cuisine or consumer entertainment, aspects of consumer lifestyle are constantly shifting to accommodate personal needs and new priorities. From developments surrounding millennial lifestyle, health innovations and nutritional living, Trend Hunter’s lifestyle category will showcase what’s happening in the world of modern consumers.
Ideas
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Aquatic Folklore Baking Sprinkles
Aquatic Folklore Baking Sprinkles
The Dr. Oetker Mermaid Treasure Sprinkles are Imaginative
The Dr. Oetker Mermaid Treasure Sprinkles are one of the latest baking decoration products from the brand that will offer consumers an on-trend way to enhance their favorite recipes. The sprinkles... MORE
Protein-Packed Savory Bars
Protein-Packed Savory Bars
The Savourists Makes Protein-Rich Savory Snack Bars
As an alternative to the many sweet snack bars on the market, The Savourists offers savory snack bars in two flavors: Sundried Tomato & Herb and Black Olive & Nori Seaweed. The protein-rich... MORE
Three-in-One Technology Cleaners
Three-in-One Technology Cleaners
The Lecone UV Cell Phone Sanitizer Charges Devices as it Cleans
The Lecone UV Cell Phone Sanitizer is a three-in-one solution for consumers who are looking for a way to keep their essential devices free of germs and bacteria on a consistent basis. The device... MORE
Minimal Graphic Joint Streetwear
Minimal Graphic Joint Streetwear
Off-White and UNDERCOVER Join to Become UNDEROFFWHITECOVERS
Streetwear imprints Off-White and UNDERCOVER join forces for a collaborative project with a capsule entitled ‘UNDEROFFWHITECOVERS,’ merging the namesakes together. The collection... MORE
Festive Chocolate House Kits
Festive Chocolate House Kits
Cadbury's Dairy Milk Christmas Cottage Kit Replaces Gingerbread
Countless people with a sweet tooth and a knack for building things look forward to assembling a gingerbread house during the holiday season and this year, Cadbury is putting a fun twist on... MORE
Brain-Boosting Baby Foods
Brain-Boosting Baby Foods
Cerebelly's Organic Baby Meals Support Young Developing Minds
Cerebelly is a new organic baby food brand that’s focused on creating smart food for the brain and body. Its nourishing baby food meals are not just organic but non-GMO, 100% plant-derived,... MORE
Breathable Weatherproof Hiker Pants
Breathable Weatherproof Hiker Pants
The BN001 Hiking Pants are Technical yet Highly Comfortable
The BN001 Hiking Pants are a professional garment option for avid outdoor enthusiasts that will deliver exceptional comfort and versatility to keep wearers supported at all times. The pants are... MORE
Automated Indoor Urbanite Gardens
Automated Indoor Urbanite Gardens
The Modgarden 'tinyFarm' Keeps Fresh Produce on Hand
The Modgarden ‘tinyFarm’ automated indoor garden is an appliance for urban consumers who are looking for an easy, effective way to grow their own fresh produce from the comfort of home.... MORE
Ritualistic Snacking
A growing group of Gen Z consumers prioritize snacking over eating meals
Implications - It's been found that members of Generation Z prioritize snacking more than they do eating full meals, and brands are responding in-kind by offering the experiential, "foodie" focused snacks they seek but in convenient, takeaway forms. This shift is impacted by Gen Z's rituals that include living healthier lifestyles (more instilled in them than in their predecessors), their on-the-go lifestyles, and their social habits that revolve around eating.
Workshop Question — In what areas could your brand shift gears to better cater to Gen Z consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Narrative Restaurant Campaigns
Narrative Restaurant Campaigns
The Chase's 'Origin Story' Series Details How Menus Come to Life
‘Origin Story: Ontario Grapes’ is the third installment in The Chase’s Origin Story campaign series. The video aims to educate the restaurant’s patrons about the inspiration... MORE
Spiced Lunchtime Sandwich Lines
Spiced Lunchtime Sandwich Lines
The New Fazilas Sandwiches Come in Nine Varieties
A new range of Fazilas sandwiches have been unveiled by James Hall & Co. as a lineup of lunchtime options for consumers seeking a flavorful alternative to the existing varieties on the market.... MORE
Convenience Store CBD Products
Convenience Store CBD Products
The New Forth CBD Products are Full-Spectrum
The new Forth CBD line of products have been unveiled by E-Alternative Solutions as a range for consumers that is readily available and crafted with high-quality ingredients. The products will be... MORE
Satisfying Convenience Store Yogurts
Satisfying Convenience Store Yogurts
These New Nomadic Dairy Yogurts Have a Thick, Creamy Recipe
The Nomadic Dairy yogurt range has been revamped by the brand to offer consumers a satisfying snack option that is ideal for on-the-go eating and crafted with high-quality ingredients. The yogurts... MORE
Nutritious Guilt-Free Granolas
Nutritious Guilt-Free Granolas
The New Boka Food Granola is Low in Sugar and Fat
The new Boka Food Strawberry Granola is being launched by the brand as a health-focused alternative to conventional cereal varieties on the market. The granola is being marketed as the only cereal... MORE
Compact Prepackaged Breads
Compact Prepackaged Breads
The Baker Street Sliced Seeded Loaf Now Comes in a Smaller Version
A new 550 gram version of the Baker Street Sliced Seeded Loaf has been unveiled by the St Pierre Groupe as a product that will offer consumers a smaller option to choose when looking to avoid... MORE
Pear-Powered Hangover Drinks
Pear-Powered Hangover Drinks
The 'RePear' Hangover Prevention Drink Helps Protect the Liver
The ‘RePear’ hangover prevention drink has been developed by the craft beer microbrewery Serda Brewing as a two-stage solution for consumers who are looking to avoid the unwanted effects... MORE
Single-Serve Frozen Pizzas
Single-Serve Frozen Pizzas
The Dr. Oetker Momenti Pizzas Have a Low-Calorie profile
The Dr. Oetker Momenti range of pizzas have been unveiled by the brand in the UK to offer consumers who are looking for a delicious, single-serve option when seeking to make a meal from home. The... MORE
Broth-Seasoning Sachets
Broth-Seasoning Sachets
Brodo Broth Co. Sachets Customize Broths with Spices
In the same way that it quickly customizes bone broths at its QSR locations, Brodo Broth Co. is now offering tea-like sachets that can be added to a nourishing broth base to enhance it with specific... MORE
Fish-Based Noodles
Fish-Based Noodles
Trident Seafoods' High-Protein Noodles are Made with Wild Alaskan Pollock
With the rise of pulses, consumers have become familiar with seeing a variety of high-protein pasta products made with everything from chickpeas and lentils to black beans—and now, Trident... MORE
Vitamin-Enriched Coffees
Vitamin-Enriched Coffees
Nutrient Foods' Vitamin Coffee Shares 13 Essential Vitamins in a Serving
While some people prefer to take their daily vitamins in the form of gummies, chewing gum or other confectionery products to make the experience of boosting one’s health more enjoyable, coffee... MORE
Home-Sanitizing Purifiers
Home-Sanitizing Purifiers
The Hypoallergenic Air 'Mold Guard' Neutralizes Viruses and More
The Hypoallergenic Air ‘Mold Guard’ is a professional-grade solution for the home that will work efficiently and effectively to sanitize a living space to keep it as clean as possible.... MORE
Stuffed Coffee-Flavored Donuts
Stuffed Coffee-Flavored Donuts
Krispy Kreme Has Released the Original Filled Coffee Kreme Doughnut
Few things go together better than coffee and donuts, which is why the Krispy Kreme’s new Original Filled Coffee Kreme Doughnut is the perfect pairing of flavors. Available for just one week... MORE
Haute Wicker Feline Houses
Haute Wicker Feline Houses
The D+ Garden Wicker Cat House is Durable Crafted
The D+ Garden Wicker Cat House has been created by the New York-based brand as a premium furniture piece for feline owners that offers them a high-end way to keep their furry friend comfortable. The... MORE
Eco-Friendly Probiotic Supplements
Eco-Friendly Probiotic Supplements
The Daily Synbiotic Comes with a Refillable Jar & Travel Vial
The Daily Synbiotic by Seed is an innovative two-in-one probiotic and prebiotic that promises to offer “systemic benefits beyond digestive health—including heart, skin, metabolic, and gut... MORE
CBD-Infused Foot Creams
CBD-Infused Foot Creams
The High CBD Formula Stiletto Cream Eases the Discomfort of Heels
The Lord Jones x Tamara Mellon High CBD Formula Stiletto Cream formula is a foot cream that was specifically created to help ease foot pain associated with wearing heels. The CBD-infused cream... MORE