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Lifestyle Trends

Whether it be health and wellness, emerging cuisine or consumer entertainment, aspects of consumer lifestyle are constantly shifting to accommodate personal needs and new priorities. From developments surrounding millennial lifestyle, health innovations and nutritional living, Trend Hunter’s lifestyle category will showcase what’s happening in the world of modern consumers.
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Plant-Based Dietary Supplements
Plant-Based Dietary Supplements
Nutriterra® Total Omega-3 Has Proven to Be Effective
Nutriterra® Total Omega-3 has recently gained approval from Health Canada as a plant-based dietary supplement and this is a significant milestone. This approval permits the formulation to be... MORE
Après Ski-Focused Cocktail Campaigns
Après Ski-Focused Cocktail Campaigns
The Fresca™ Mixed Muff Will Improve the Après Ski Experience
The FRESCA™ Mixed Muff is an innovative blend of fashion and functionality, designed to enhance the après ski experience. The campaign adds a unique twist to the classic winter accessory by... MORE
Stress-Detecting Wellness Apps
Stress-Detecting Wellness Apps
The 'Lume' Stress Management App Guides Users Through Stress
The ‘Lume’ stress management app is an advanced tool for consumers to incorporate into their lifestyle that will enable them to better manage their everyday wellness. The app works by... MORE
Winter-Themed Japanese Snack Boxes
Winter-Themed Japanese Snack Boxes
The TokyoTreat Very Merry Snackmas Box is Packed with Goodies
The TokyoTreat Very Merry Snackmas snack box has been announced by the brand as a festive new product option that will provide consumers with a way to give the gift of sweetness this holiday season.... MORE
Squarish Soft-Baked Cookies
Squarish Soft-Baked Cookies
Entenmann's Big Chunk Soft Baked Cookies Come in Three Flavors
The Entenmann’s Big Chunk Soft Baked Cookies have been launched by the baked goods brand as a series of treats perfect for cookie lovers alike to try out this winter. The treats come in... MORE
Sherry Cask-Aged Whiskeys
Sherry Cask-Aged Whiskeys
The Glendronach The Master’s Anthology Whiskey Series is Sumptuous
The Glendronach The Master’s Anthology whiskey series has been announced by the Highland single malt scotch brand as a series of spirits that prioritize a rich, complex flavor profile. The spirits... MORE
35 Minimalist Gift Ideas
35 Minimalist Gift Ideas
From Consciously Cool Jewelry to Minimalist Leather Bags
These minimalist gift ideas are bound to appeal to a wide range of design-forward individuals with their timeless aesthetic sensibilities, which can be easily integrated into daily routines or home... MORE
60 Gift Ideas for Bakers
60 Gift Ideas for Bakers
From DIY Croissant-Making Kits to Pastel-Tonal Bakeware Capsules
This collection of gift ideas for bakers includes a variety of tools, ingredients, and kits to suit different styles and skill levels. The KitchenAid ‘Evergreen Tilt-Head Stand Mixer,’... MORE
45 Protein-Related Gift Options
45 Protein-Related Gift Options
From Electrolyte-Rich Protein Waters to Baked Banana Protein Bars
This collection of protein-related gift options highlights innovative options designed for a variety of dietary preferences and needs. Drumroll’s refrigerated donuts offer a low-sugar, high-... MORE
Alcohol-Centric Pop-Ups
Alcohol-Centric Pop-Ups
Maker’s Mark Bourbon Hosts an Immersive Holiday Experience
Maker’s Mark Bourbon is bringing a taste of its iconic Kentucky home to New York City with the ‘Winter Wheat Wonderland,’ an immersive holiday pop-up running from December 11 to 22 in... MORE
Magnesium Health
Magnesium is becoming a mainstream health supplement that supports sleep
Trend - Magnesium, an essential mineral celebrated for its potent sleep-enhancing benefits, is experiencing a surge in popularity, especially as a prime ingredient in health supplements like gummies. With growing awareness of how magnesium contributes to better sleep quality, longer sleep duration, and the regulation of sleep-wake cycles, consumers are increasingly seeking out magnesium-infused gummies and supplements.

Insight - Popularity of natural sleep aids and supplements reflects a growing consumer preference for holistic and drug-free ways to improve health, especially sleep. As the importance of sleep is better understood, people are more interested in natural methods to get a good night's rest. Trusted health figures like podcast hosts and fitness influencers play a role in this trend. Their science-backed and personal endorsements give consumers confidence in natural solutions for better sleep.
Workshop Question - How can your brand support the body's functions with natural ingredients?
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Freshness
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Megatrends
100 Gift Ideas for Boyfriends
100 Gift Ideas for Boyfriends
From Distinctive Streetwear Sets to AI-Powered AR Glasses
Whether hunting for a gift for a new boyfriend or a long-time partner, this list has a myriad of ideas for each type of man in your life. From streetwear to workwear, health wearables and gaming... MORE
100 Gift Ideas for Cooks
100 Gift Ideas for Cooks
From Versatile Ergonomic Knives to Accessible Chef Salt Sets
Gift ideas for cooks combine functionality, innovation, and culinary inspiration, making them perfect for food enthusiasts and home chefs. This curated selection offers a range of tools and treats... MORE
35 Gift Ideas for Tea Lovers
35 Gift Ideas for Tea Lovers
From Compostable Tea Pods to Next-Gen Tea Brewers
Gift ideas for tea lovers encompass a blend of tradition, innovation, and sustainability, offering thoughtful choices for enthusiasts of this timeless beverage. This curated collection presents a... MORE
Tartan-Themed Spirit Campaigns
Tartan-Themed Spirit Campaigns
The Glenlivet Taking Back Tartan Stars Thomas Doherty
The Glenlivet Taking Back Tartan campaign is being launched in celebration of the distillery’s 200th anniversary and sees the brand’s signature teal branding color used as the... MORE
Branded Long-Term Sports Partnerships
Branded Long-Term Sports Partnerships
New York Red Bulls & Sports Illustrated Tickets Join Forces
New York Red Bulls and Sports Illustrated Tickets recently announced a 13-year partnership that will mark a significant development in both sports and fan engagement. As part of the agreement, the... MORE
Plant-Powered Bloody Marys
Plant-Powered Bloody Marys
V8 Unveils a Collaborative Bloody Mary Spritz with Spritz Society
Spritz Society, the acclaimed sparkling cocktail brand, has teamed up with V8, the iconic plant-powered beverage company, to create a groundbreaking new product: the Bloody Mary Spritz. This... MORE
play_circle_filledGenerational Musician Gin Commercials
Generational Musician Gin Commercials
The Still G.I.N. 'A Toast Between Legends' Ad is AI-Powered
The Still G.I.N. ‘A Toast Between Legends’ ad has been launched by the Dr. Dre and Snoop Dogg gin brand as a generational commercial that brings back two iconic artists using the power... MORE
Mixologist-Approved Cocktail Kits
Mixologist-Approved Cocktail Kits
Elijah Craig Releases a Limited Edition Eggnog Cocktail Kit
Elijah Craig introduces Craig Nog, a limited-edition eggnog cocktail kit created with expert mixologists. This festive offering allows whiskey lovers to craft the perfect holiday cocktail with ease,... MORE
Nutrient-Dense Dairy-Free Yogurts
Nutrient-Dense Dairy-Free Yogurts
This Plant-Based Yogurt Rivals the Taste and Texture of Dairy
This plant-based yogurt has been developed by researchers at Monash University in Australia in response to the popularity of dairy-free yogurts that will provide an impressive taste and texture when... MORE
Relaxing Alcohol-Free Beers
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Impossibrew alcohol-free beer has been created by a London-based group of beer lovers as a third option for consumers to try out when compared to drinking and not drinking. The beer is formulated... MORE
Expansive Entertainment Hubs
Expansive Entertainment Hubs
Cineplex Debuts The Rec Room Granville on December 12
The opening of The Rec Room Granville by Cineplex adds a new entertainment hub to downtown Vancouver. The three-level, 45,000-square-foot venue blends historic architectural elements with modern... MORE
Creamy Eggnog-Infused Whiskeys
Creamy Eggnog-Infused Whiskeys
Skrewball Peanut Butter Whiskey Eggnog Returns for the Holidays
Just in time for the holiday season, Skrewball Whiskey is bringing festive cheer with the nationwide return of its fan-favorite Skrewball Peanut Butter Whiskey Eggnog. This indulgent seasonal... MORE
play_circle_filledTV Series-Inspired QSR Meals
TV Series-Inspired QSR Meals
McDonald's Australia is Serving Up the New Squid Game Meal
McDonald’s Australia introduces the special Squid Game Meal just ahead of the second season launch of Netflix’s global streaming series. From December 11 this year until January 7th, 2025,... MORE
Sustainable Modern Pet Brands
Sustainable Modern Pet Brands
PawCo Foods Received the Pet Sustainability Coalition Accreditation
PawCo Foods’ recent accreditation by the Pet Sustainability Coalition (PSC) underscores its role as a trailblazer in environmentally conscious pet care. This certification highlights PawCo’s... MORE
Cookie-Themed Limited Self-Care Essentials
Cookie-Themed Limited Self-Care Essentials
Dove and Crumbl Work Together on a Collection
Dove and Crumbl are the latest two brands to join forces as the two bring attention to the iconic cookies as inspiration for personal care items. The two present sweet new scents including Lemon... MORE