Consumer Insights>

Divergence

Divergence
A method of ideation that deliberately goes against the grain of the mainstream. A great tool for battling brand skepticism, Divergence is about rebellion and differentiation.
Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Newly Added
Category List
Full Index


Pods that are normally limited to coffee and tea options expand to other beverages
Implications - Brands are creating juice and flavored water pods activated by machines, much like the coffee and tea pods that have become so popular in North America. More than simply being functions of convenience, these products offer novelty for consumers easily influenced by distinct, fleeting trends. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,385 Total Clicks
Feb 16 - Feb 18
Recent and Average
MarketingLifestyleDrinking
Miso infused in sweet desserts becomes more common in North America
Implications - Though North American consumers are more aware of miso's use in savory dishes, it has long been used as an addition to desserts in Japan – a fact which is slowly being introduced into the North American market. The increased inclusion of miso into sweet treats in North America speaks to the continuing rise of global foodie culture, and has the added benefit of offering a point of distinction that can be used to market to experiential foodies. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
32,069 Total Clicks
Sep 16 - Feb 18
Recent and Warm
MarketingBusinessLifestyleFoodHealth
The alcohol industry better accommodates those who subscribe to veganism
Implications - Alcohol brands, particularly those that serve wine, are adopting veganism – either by serving vegan wines or pairing their wines with vegan foods. These new products and services reveal the continuation of veganism's permeation into the "lifestyle" sphere, rather than being considered as simply political. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,720 Total Clicks
Jan 17 - Feb 18
Recent and Mild
The flatpack boom expands into travel-friendly products
Implications - Micro-living has seen the rise of flatpack furniture, and now flatpack items are being produced for the nomadic or on-the-go lifestyles that consumers are increasingly living. This shift sees the flatpack trend go from a product of necessity, to one of convenience – ensuring its reach to a wider range of consumers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
182,086 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
136,152 Total Clicks
Jun 17 - Feb 18
Recent and Warm
TechArt & DesignMarketing
Mundane, everyday objects are given a design-conscious makeover
Implications - Consumers, especially young people today, are more aware of how important it is to have a strong personal brand, which includes the products that they purchase. Though apparel and accessories have long been ways for consumers to express their personalities and taste, consumers are now seeking out design-conscious products for even the most mundane aspects of their lives, like home cleaning products. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,000 Total Clicks
Feb 18 - Feb 18
This Week and Hot
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
102,118 Total Clicks
Jun 17 - Feb 18
This Week and Warm
Trend Hunter Services
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,919 Total Clicks
Oct 17 - Feb 18
This Week and Hot
Pop CultureFashionHip Fashion
The classic candy shop takes on new designs and specialties
Implications - The classic candy shop concept has been reformatted to become more inclusive, and to adapt to the design and specialty-related proclivities of modern day consumers. These revamped designs indicate a shift in how nostalgia now plays out in various industries, with classic rituals being of most interest when adapted to contemporary platforms. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
80,486 Total Clicks
Jul 16 - Feb 18
This Week and Warm
Art & DesignBusinessLifestyleFood
High-functioning portable showers cater to the modern day nomad
Implications - Portable showers are being created for contemporary nomads as the number of people traveling indefinitely, or living without permanent homes by choice, increases. While for now the marketing of such products is limited to individuals who have the financial means to purchase them, the accessibility of their designs could have important implications for enhancing the quality of life for homeless individuals. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
132,788 Total Clicks
Mar 16 - Feb 18
This Week and Warm
Art & DesignLifestyleHealth