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Divergence

A method of ideation that deliberately goes against the grain of the mainstream. A great tool for battling brand skepticism, Divergence is about rebellion and differentiation.
Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
Nattokinase Supplement
Young adults are turning to alternative cardiovascular supplements
Trend - A traditional Japanese superfood is being reimagined as the next frontier in preventative heart care. Nattokinase, an enzyme extracted from fermented soybeans, has captured attention for its unique approach to cardiovascular health. While conventional heart supplements focus on cholesterol management, this emerging category promises more comprehensive benefits - from enhanced blood flow to reduced clotting risk.

Insight - The rise in heart-related health concerns among adults under 40 has created a new demographic of wellness consumers seeking preventative solutions. This shift is driven by increasing awareness of how sedentary lifestyles and dietary choices impact long-term cardiovascular health. Rather than waiting for traditional medical interventions, younger consumers are proactively incorporating supplements into their wellness routines, reflecting a larger cultural movement toward personalized preventative healthcare.
Workshop Question - How could your brand innovate to address the growing preventative health concerns of younger demographics?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cozy Technology
Gaming setups evolve into immersive personal sanctuaries
Trend - Tech companies and consumers are crafting immersive "digital cocoons" that blend physical comfort with technological engagement. This movement goes beyond basic workspace optimization, incorporating ambient lighting, textured accessories, and synchronized audio-visual elements to create complete sensory environments.

Insight - As traditional markers of stability and comfort become increasingly out of reach for younger generations, consumers are creating idealized microsanctuaries within their digital spaces. This reflects a deeper tension between the desire for domestic comfort and the challenges of achieving it in the physical world. Through games that simulate everyday achievements - from homeownership to farming to community building - and environments that mirror this digital coziness, individuals are crafting attainable versions of the comfort they seek.
Workshop Question - How could your brand enhance the sensory comfort of consumers' digital experiences?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
SMS Organizer
Developers are releasing smart applications designed to sort SMS inboxes
Trend - New applications are being released that automatically categorize and sort SMS messages. These tools determine whether an SMS is work or personal related, spam, or fits into a created subcategory. This is designed to make responding to messages more efficient for individuals.

Insight - Between email, phone calls, text messages, and various other messaging applications, individuals are tasked with keeping track of several aspects of their lives, including professional and private communications, through different forms of text-based messaging. While many of these applications have tools designed to enhance convenience and organization, SMS apps built into phones are often barebones. Brands are looking to improve these applications with smart and AI-based organizing tools.
Workshop Question - How could your brand leverage artificial intelligence (AI)-based tagging and labeling to improve organization?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
De-Stresser Beverage
Brands are replacing stress-generating ingredients with calming alternatives
Trend - Food & beverage brands are creating drinks designed to alleviate stress. This is achieved by swapping out stressing ingredients, such as processed sugars and caffeine, with stress-relieving alternatives, such as magnesium and lion's mane, generating healthier energy for consumers.

Insight - It is clear that many adults in the western world live high-stress lives. Between balancing work with personal lives while trying to maintain personal health, time is stretched thin. However, many adults are unaware of how impactful a diet is on both their mental and physical health, with sugars and processed goods raising heartrates and causing increased average stress levels. In order to help regulate the stresses and sleep schedules of these adults, brands are offering de-stressing beverages.
Workshop Question - How can we redesign our products by identifying and replacing stress-inducing elements with calming alternatives to better serve our customer's well-being?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashion Cafe
Luxury fashion labels are opening in-store cafes to foster in-person connection
Trend - Luxury fashion labels across Europe and Asia are opening dedicated restaurants and cafes. These are designed to transform the boutiques from simple shopping ventures, to full-blown experiences. The experiential retail helps build consumer connections to one another and the brand.

Insight - In major cities across East Asia, in-person retail is once again thriving. Consumers in these regions have a wealth of options when going shopping, leading to them becoming more preferential in their destinations, seeking out unique retailers rather than simply shopping for necessities. This is a way of prioritizing feelings and experiences rather than simple errands. In order to appeal to this type of consumer, fashion labels are making their boutiques more appealing with dedicated cafes.
Workshop Question - How can your brand integrate unique experiential elements to foster deeper connections with consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Lounge
Retailers are launching experiential events to enhance connections to consumers
Trend - Retailers in various industries, such as department stores, luxury brands, and more, are launching in-store lounges and experiential events. These events are designed to enhance the comfort of shoppers while deepening the connection between the shoppers and the brand.

Insight - While many consumers made a strong shift toward online shopping over the past decade, in large part accelerated by the pandemic, there are still cases to be made for in-store shopping. Some consumers prefer to be able to touch a product before purchasing it, while others value the inherit socialization of in-store shopping, and prefer to interact with others and immerse themselves in the retail environment. Capitalizing off of this feeling, retailers are opening experiential lounges in-stores.
Workshop Question - How can we create experiential in-store events that enhance consumer engagement and strengthen their connection to our brand?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inclusive Hairstyle
Video game developers increasingly invest in textured hair-centric initiatives
Trend - Game companies are launching efforts to enhance diversity and expand the variety of hairstyles in character customization. Focusing on Black hair textures and other historically underrepresented styles, these organizations aim to create a space where all players feel valued and represented equally.

Insight - Black gamers frequently struggle to find hair options that represent their natural textures and styles, a challenge that often stems from limited diversity in character customization menus. In response, gaming companies are investing in DEI initiatives to better reflect the full spectrum of player identities. Recognizing that representation is key to player satisfaction, these companies prioritize inclusivity, knowing that it strengthens player retention and garners positive community feedback.
Workshop Question - How can your brand ensure that its initiatives reflect and include a diverse range of identities?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secure Data
Data leak detection websites are helping to enhance brand IP security
Trend - Brands are creating data leak detectors that consistently monitor the internet to see if a company's, or individual's intellectual property has been leaked. These services are designed to provide insight into weak points of servers, while informing individuals when they may need to change passwords.

Insight - As more of the modern world moves online in both personal and business situations, the risk of sensitive data being compromised increases in turn. Bad actors are prevalent on the internet, and often find ways to access data, whether by social engineering or via a security breach. This fact has placed businesses with large amounts of stored IP on high-alert, leading to third-party businesses creating data leak detectors to offer peace of mind and helpful insights into businesses' data security.
Workshop Question - How can we enhance our brand's security measures to protect sensitive data in the evolving digital landscape?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Opulent Audiophile
Audio hardware brands are releasing premium turntables for hobbyists
Trend - Audio hardware manufacturers are designing high-end turntables that blend modern conveniences with the analog audio quality of turntables. These premium devices are also designed with unique aesthetics to serve as a design piece as much as a functional piece of audio technology.

Insight - Audio professionals and audiophile hobbyists alike typically have higher standards than the norm when it comes to selecting technology. Important factors often include frequency ranges of the audio, compatibility with different forms of media, the overall quality of the components, and more. In order to appeal to these consumers, while offering devices that are an experience as much as a functional piece of technology, brands are launching premium turntables for higher-income consumers.
Workshop Question - How could your brand ensure its products or services are addressing the priorities of its most dedicated users?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prefabricated Bathroom
Brands invest in modular bathroom units to streamline project completion
Trend - Businesses are increasingly investing in fully constructed and finished bathroom units to streamline project delivery and sustainability goals. These units, which are built off-site in a factory-controlled environment, are delivered and installed at construction sites as ready-to-use modules.

Insight - Businesses operating under tight deadlines are increasingly seeking solutions to expedite project completion without sacrificing the quality associated with on-site construction methods. Modular units offer an effective solution for large-scale projects that require efficiency and reduced on-site disruptions, allowing builders to focus on other critical development aspects. Therefore, these companies desire reliable, aesthetically pleasing services that enable them to meet client expectations.
Workshop Question - How can the adoption of modular solutions enhance your brand's efficiency and quality?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends