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Divergence

Divergence
A method of ideation that deliberately goes against the grain of the mainstream. A great tool for battling brand skepticism, Divergence is about rebellion and differentiation.
Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
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Scent is integrated into technology for full immersion
Implications - Technology can satisfy many senses, however the relationship between tech and the sense of smell has remained untapped til now. This is due to more than technological advancement. The mainstream acceptance of VR and AR technologies has ushered in a consumer demand for even more immersion. In this regard, integrating scent was the natural next step, and speaks to the importance of maintaining foresight when using new technologies. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
130,868 Total Clicks
Jan 17 - Sep 17
New and Average
Tech
Art borrows from the sciences to emphasize accuracy in design
Implications - The relationship between art and math is being put front and center in modern design as a way to emphasize accuracy. The mathematic approach to design is an offshoot of minimalism in that it highlights deliberate aesthetic choices. This concept is especially appealing in the midst of the information age, which is crowded with content, but also ushers in chaotic design (for example, crowded Instagram feeds or the Internet-fueled Vaporwave aesthetic). [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
158,366 Total Clicks
May 17 - Sep 17
New and Warm
Art & Design
Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
133,539 Total Clicks
Apr 15 - Sep 17
This Week and Warm
Cold brew coffee makers serve multiple functions for cost-conscious consumers
Brands are now offering cold brew coffee makers with multiple functions. Whether those beverages are hot or cold, coffee or tea, consumers have the option of purchasing multipurpose tools that still give them the sophisticated version of this coffee beverage, without having to waste money on an excessively niche item. These appliances offer the benefit of catering to consumers' habit of presenting their lifestyles as "upscale," without having to deal with the costs associated with those lifestyles. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
39,564 Total Clicks
Mar 17 - Sep 17
This Week and Warm
TechBusinessLifestyleDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers express their individuality through reactive clothing
Implications - With the proliferation of unique personas and avatars at consumers' disposal in the digital sphere, brands offering physical products need to find way to match that degree of individuality. Clothing retailers have managed to do so by creating items that react to the wearers' bodies and surroundings, ensuring that, though fashioned through same process, each piece is unique. Brands accessing reactivity stand a better chance of appealing to consumers' individualistic self-perceptions. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
90,284 Total Clicks
Jul 16 - Sep 17
This Week and Warm
Art & DesignFashion
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
45,952 Total Clicks
Mar 16 - Sep 17
This Month and Mild
Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,619 Total Clicks
Sep 16 - Sep 17
This Month and Warm
Pop CultureLifestyleSportsHealth
Trend Hunter Services
Brands deliver subtle uplifting messages to buoy consumers' self-confidence
Implications - Self-confidence and self-care are increasingly important subjects for consumers, especially those within the Millennial and Gen Z demographics. In the past, brands have tackled the subject of self-confidence with grand campaigns, but brands that subtly insert confidence-inspiring messages into consumers' everyday experiences stand a greater chance of making a genuine connection with jaded, media-savvy young people. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,651 Total Clicks
Jun 17 - Sep 17
This Month and Average
LifestyleHealthLife
Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,403 Total Clicks
Jan 17 - Sep 17
This Month and Warm
Fashion and beauty blogs are being led by, and catering to baby boomers
The popularity of fashion and beauty blogs as a significant source of entertainment and inspiration has reached the Baby Boomer generation. Their involvement in this form of creative expression counters the notion that the Boomer generation only recognizes traditional artistic platforms. The demographic's entrance into this particular platform signifies the proliferation of not just the Internet, but Internet culture in new, unexpected places. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
52,393 Total Clicks
Mar 16 - Sep 17
This Month and Warm