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Divergence

Divergence
A method of ideation that deliberately goes against the grain of the mainstream. A great tool for battling brand skepticism, Divergence is about rebellion and differentiation.
Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
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Vitamin products are reinvented in new, unexpected formats
Implications - As consumers become increasingly invested and self-directed when it comes to their wellness, supplements have grown in popularity. Catering to this growing interest in betterment as well as satisfying a craving for novelty, companies in the vitamin space are releasing supplement products in inventive new formats.

Homework Question - Think of a tried-and-true offering in your space. How could you completely reinvent the way that product is packaged? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
34,254 Total Clicks
Mar 19 - Apr 19
New and Average
LifestyleHealthLife
Creators make explicit reference to cult classic cyberpunk films and series
Implications - Following several fashion week cycles that saw a reclamation of cyberpunk aesthetics, designers and art directors are taking more specific inspirations from 1980s and 1990s era films of the genre when creating collections, campaigns and editorials. This evolution highlights the continued resurgence of the genre's iconic retro-futurist fashions but with creators explicitly noting the sources of such inspirations, rather than more generalized references.

Homework Question - What motifs can you seek out for inspiration in order to tap into this cultural fascination with retro-futurism? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
107,320 Total Clicks
Nov 18 - Apr 19
This Week and Warm
Pop CultureFashionHip Fashion
Beauty brands look to familiar indulgent dishes for collection inspiration
Implications - Proving that nostalgic branding continues to drive innovation across consumer goods categories, cosmetics brands are creating playful new collections inspired by universal comfort foods and the collective experience of enjoying them with others. This evolution highlights the pervasiveness of food as emblematic of broader shared cultural experiences and the opportunities to play up the inherent sentimentality of such symbolism outside of the food and beverage industry alone.

Homework Question - What cultural experience can you play up in order to satisfy the need for nostalgia-based consumer purchases? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
28,462 Total Clicks
Sep 18 - Apr 19
This Week and Warm
FashionCosmetics
Bakuchiol is a buzzy new ingredient best described as a retinol alternative
Implications - While retinol has long be considered the ultimate ingredient in anti-aging care, it is at risk of being dethroned based on the growing popularity of an all-natural alternative called bakuchiol. This shift demonstrates that despite the proliferation of more accessible products and continued innovation to deliver ingredients such as retinol in various forms, a large portion of skincare consumers are in need of gentler, plant-based alternatives due to sensitive skin and conditions such as rosacea or eczema.

Homework Question - What plant-based alternatives can you explore in order to reach consumers unable to use current formulations due to pre-existing conditions? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
29,643 Total Clicks
Feb 18 - Apr 19
This Week and Mild
FashionEcoCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Hands-on kids games explore silly subject matter in experiential ways
Implications - A range of new children's games is exploring the success of toys that engage with the "gross-out" humor of the young child. Silly as the subject matter may often be, these products are designed to cultivate fine motor skills in young players given the experiential nature of game play. This shift highlights the progression of products from simple family board games to more engaging experiences that emphasize hands-on participation and child-like fun.

Homework Question - What unexpected subject matter can be explored in order to engage with children on their level? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
11,234 Total Clicks
Apr 19 - Apr 19
This Week and Warm
ToysLife-Stages
Brands evoke nostalgia in their pop-up experiences
Implications - Brands looking to market their products are amalgamating two common tactics—the branded pop-up experience and nostalgic referencing. Such experiences offer personalization through their intimate design, and are able to enhance connections with their customers by offering familiarity through nostalgia.

Homework Question - Conceptualize a nostalgic pop-up experience your brand could offer customers. [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
51,302 Total Clicks
Dec 18 - Apr 19
This Week and Average
Pop CultureArt & DesignBusinessRetail
Brands entice adventurous consumers with submerged events, exhibits & more
Implications - With today’s consumer constantly craving a fully immersive experience, brands have taken this to a literal level by offering nontraditional, underwater activities. Ranging from underwater bars and scuba parties to submerged art exhibits, consumers are being surprised and delighted with all-new experiential offers. This new form of engagement helps brands leave a lasting impression in the hopes for frequent consumer visits.

Homework Question - How can your brand transform a traditional event or activity into a completely new experience? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
49,192 Total Clicks
Jul 18 - Apr 19
This Month and Warm
WorldHip Hotels
Trend Hunter Services
Community-building programs are enhanced through apps and design
Implications - The growing prioritization of community building is increasingly being facilitated in areas that include intentional architectural design and focused apps. This shift comes as consumers increasingly play a part in creating and enhancing spaces for the betterment of larger and more diverse groups of people.

Homework Question - How could your brand facilitate community-building programs? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
69,512 Total Clicks
Jul 18 - Apr 19
This Month and Warm
Art & DesignLifestyle
Micro-blogging platforms allow consumers and influencers more control over content
Implications - Streamlined blogging and social apps are on the rise, as influencers look to better control the content they're able to create and sell, and as consumers look for content that's more personalized to their interests. With social apps like Instagram currently dominating digital culture, particularly among Millennials and Gen Z, creating spaces for smaller communities appeals to those looking for direct and genuine connections with peers and influencers.

Homework Question - Conceptualize a micro-blogging app that your brand could use to reach its customers. [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
10,004 Total Clicks
Dec 18 - Apr 19
This Month and Untested
TechMarketingBusiness
Office lighting is enhanced via interactivity or productivity-promotion
Implications - Brands are incorporating lighting into their office spaces that prioritize productivity and creativity, whether that's in interactive installations or in items that track time spent working versus relaxing. Such products are able to create enhanced ambient environments that prioritize balance while working.

Homework Question - How could your brand enhance its office space to prioritize productivity and creativity? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
66,450 Total Clicks
Nov 18 - Apr 19
This Month and Average
TechArt & Design