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Divergence

Divergence
A method of ideation that deliberately goes against the grain of the mainstream. A great tool for battling brand skepticism, Divergence is about rebellion and differentiation.
Megatrends:
Authenticity
Social media and a resistance to traditional advertising have created a desire for authenticity and reality.
Many to Many
A mass proliferation of sellers and media creators has shifted the world to a many-to-many economy.
Personalization
Small batch production technologies and more personalized media are creating an expectation for personalization.
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Life-coaching becomes more accessible via the internet
Implications - Consumers are turning to online platforms in order to receive the “life-coaching” services that they would otherwise have to receive in-person, or not be able to afford. The use of online, whether AI or human-backed, guidance enhances accessibility for those who don’t typically have the resources or time to utilize such services. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
15,374 Total Clicks
Oct 17 - Aug 18
New and Average
TechMobileLifestyle
Products designed for left-handed individuals come in various forms
Implications - The more known inconveniences of being left-handed in a right-handed world include elements of creativity like writing or using scissors, however there are many other ways in which lefties are slightly inconvenienced by everyday tools – a fact which some brands are trying to address. Such items cater to a relatively underserved group of individuals and appeal to them via customization. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
53,774 Total Clicks
Aug 17 - Aug 18
New and Average
Art & Design
Rideshare business adopt ultra-personalized elements to ease customer journeys
Implications - The inherently personalized nature of rideshare services is being established even further, with brands offering everything from entertainment to flagging systems that are customized to the needs and preferences of the consumer. These added elements to popular rideshare businesses reveal the brands' willingness to change based on feedback, while optimizing the customer experience in a way that strengthens brand loyalty. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,401 Total Clicks
Nov 16 - Aug 18
Recent and Mild
Business
Beauty branding incorporates astrology in the creation of diverse collections
Implications - Given the inevitable crossover between beauty fans and astrology buffs, the incorporation of zodiac references into special edition collections seems like an obvious win for cosmetics brands. In addition to leveraging the current interest in ethereal visual branding in the beauty market, this progression offers consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology that is particularly attractive across categories in the current cultural climate. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,258 Total Clicks
Jun 17 - Aug 18
This Week and Warm
FashionMarketingCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Rental services shift to offer consumers outlets for emotional support
Implications - As the sharing economy evolves, rental services are moving toward providing a more emotional type of support and engagement. Offering more than just material goods, these rental services provide solutions that seek to offer emotional support toward certain issues such as loneliness, relationships, and marital challenges. Providing a temporary source of relief, these rental services offer consumers the chance to temporarily experience life differently, or even seek to change the course of their own life, showcasing a growing desire for services that speak to fulfill certain inherent needs. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
29,827 Total Clicks
Mar 17 - Aug 18
This Week and Average
Lifestyle
Paths to purchase move beyond convenience into experiential realms
Implications - As streamlined payment options continue to evolve with the use of emerging tech, a shift toward more experiential purchasing solutions are on the rise to better engage consumers. Moving beyond mere convenience, brands are tapping into social platforms, multimedia outlets and even AI capabilities to add more memorable moments to the purchasing journey. Focusing on experience rather than speed, these paths to purchase are representative of a growing consumer desire for brand experiences that are engaging even prior to product consumption. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
22,992 Total Clicks
Jun 18 - Aug 18
This Month and Mild
TechLifestyle
Virtual reality now plays a larger role in online dating
Implications - With digital platforms now being one of the preferred methods of meeting potential partners, the incorporation of virtual reality into dating is now rising in popularity. This habit comes as cultural shifts in urban environments lead to social interactions that are simultaneously hyperconnected, and physically isolated. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,923 Total Clicks
Aug 16 - Aug 18
This Month and Mild
Pop CultureTech
Trend Hunter Services
Brands offer makeup and hair care collections themed around cities
Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
44,446 Total Clicks
Sep 16 - Aug 18
This Month and Warm
FashionHairCosmetics
Products associated with travel incorporate shapeshifting functions
Implications - Designers are enhancing their focus on multi-functionality in the travel-related items they’re tasked with creating, by making them able to change in shape and function as users’ needs change in the moment. Such all-in-one designs entice consumers for their novel and cost-effective solutions, while giving brands a significant differentiator against competition. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
88,498 Total Clicks
Dec 17 - Aug 18
This Month and Warm
Art & Design
Companies that specialize in entertainment use pranks as marketing tools
Implications - Brands within the entertainment sphere are more frequently using humorous pranks in order to market their services or products. Such campaigns align perfectly with the entertainment industry's inherent purpose, and give consumers incentive to establish authentic connections with the brands in question. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
22,963 Total Clicks
Jan 17 - Aug 18
This Month and Mild
Marketing