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Eco Consumer Insights

Plant Toothpaste
Plant-based toothpaste ingredients are increasingly popular
Trend - Emerging and established brands in the dental hygiene space are offering a more natural twist on traditional toothpaste with ingredients that are plant-based. These products aim to offer a more sustainable alternative to what most consumers are accustomed to in this category.

Insight - Consumers understand that while it's large-scale institutional change that's needed in order to resolve issues concerning climate change, small changes in their own lifestyle can add up and make a difference. Thus, the average consumer who understands climate issues–but doesn't want to take extreme measures to reduce their personal impact–is now looking for incremental changes in habit that can make them feel better about how they consume.
Workshop Question - How could your brand empower its customers to make small changes for a good cause?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Environmental Community
Sustainable community concepts focus on social and ecological advancements
Trend - The potential for architecture to impact and promote environmentally friendly lifestyles is huge, and brands in this space are conceptualizing communities that feature advancements in sustainability—in everything from materials to residents’ way of life.

Insight - As consumers think about the future of climate change and how their lives will be impacted by it, lifestyle changes both large and small are top-of-mind. However, in order for change to actually be enforced, consumers require spaces and opportunities that empower a change in lifestyle habits. Thus, providing individuals and communities with the tools to live more sustainability is crucial.
Workshop Question - How could your brand approach sustainability in an all-encompassing way?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Luggage
Environmentally friendly luggage production is increasingly popular
Trend - Eco-friendly luggage is on the rise as consumers look to reduce their environmental impact, even in investment pieces. Made from recycled materials and long-lasting, these luggage pieces offer consumers peace of mind in their purchase decisions.

Insight - As the consequences of climate change become more observable to the average consumer, changing personal habits to mitigate it has become top of mind. Travel is one industry where consumers contribute to environmental issues and they’re becoming increasingly wary of this fact. Thus, they’re opting for more sustainable travel options, in both micro and macro ways, in order to lessen some of their impact.
Workshop Question - How could your brand empower its customer to shop sustainably?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modern Dehumidification
Modern dehumidifiers offer a range of important functions
Trend - Modern dehumidifiers are increasingly effective at collecting water for purposes both micro and macro–performing everything from plant-care to the extraction of water for drinking purposes. These products have use for everyone from homeowners to communities that lack clean drinking water.

Insight - Today's consumer is looking for modern solutions to their problems–ones that fit into their lifestyles from a practicality and design perspective, while still offering an adequate resolution to the issue at hand. Whether it's something pertaining to the home or a more macro issue, consumers are seeking out both base functions and innovation as they've become accustomed to brands prioritizing both.
Workshop Question - How could your brand better prioritize both design and function?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Substitute Seafood
Seafood alternative options expand in diversity in the CPG space
Trend - As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. The growth of seafood alternatives in stores rather than foodservice experiences is particularly important to note, as it indicates a lifestyle shift rather than a preference for novelty.

Insight - In consumers' in-person dining experiences, trying new cuisines, dishes and ingredients comes with the territory. When they begin expecting that more experimental cuisines be adopted into the CPG space, a new market can be identified. As consumers continue to test and adapt to various diets, a good indicator of what their emerging preferences are is when they start gravitating toward new experiences that are available to cook at home.
Workshop Question - How could your brand offer an accessible substitution for items/ingredients that could be a barrier for some customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Farming Network
Brands are bringing communities together through the availability of fresh produce
Trend - The urban environment is accented with local farming initiatives and brands strategize on how to bring the communities closer together through this. Many city agriculture start-ups make their output available to restaurants in the vicinity, while mobile apps make users aware of agricultural bartering sites.

Insight - As stressors like traffic, self-reported isolation and competitive urban environments take a toll on consumers mental health, particular attention is paid to wellness and environmental escapism to avoid burnout. In these instances, consumers look for communities, nature, and health-centric products. As a result, individuals seek local solutions that are preferably peer-to-peer in order to connect with people and nature.
Workshop Question - How could your brand facilitate local exchange practices?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Second-Hand
Brands play an active role in helping consumers buy second-hand wares
Trend - In addition to focusing on new sales of their products, brands in fashion and beyond are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way. This allows these brands to not only highlight their sustainability efforts, but directly speaks to the enduring quality of their offerings as well.

Insight - The growing number of consumers concerned with their environmental impact are facing feelings of guilt upon purchasing brand new products. At the same time, many within this group are accustomed to purchasing new products regularly, creating demand for something that allows them to consume, but in a more responsible way.
Workshop Question - What are some out-of-the-box ways your company could offer a more sustainable product or service?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food Waste-Powered
Companies are utilizing food waste as a sustainable source of energy
Trend - In an attempt to minimize food waste in landfills, companies are exploring options for energy generation. Whether it is to power a vehicle, a production facility or something else, food waste can be turned into biogas through anaerobic digestion or other experimental methods.

Insight - Saving the planet is a priority for many and as consumer consciousness about environmental issues grows, so does the demand to be as eco-friendly as possible. Being efficient in countering climate change is of the greatest importance, hence individuals prioritize solutions that fill two needs with one deed. As a result, harnessing one problem to solve another creates an optimistic outlook for consumers, especially when the solution can be implemented on a grander scale.
Workshop Question - How might your company bring its commitment to sustainability to a higher degree?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Education
Kids' toys evolve to offer elements of environmental awareness
Trend - As environmental awareness and sustainable lifestyles continue to be top of mind, a desire to instill similar values in kids is on the rise. As a result, the toy industry is expanding their offerings with activities and play sets that offer education on everything from food sustainability to concerns over ocean plastic.

Insight - Conscious consumers are looking beyond the mere impact and influence that they individually have on the environment, and instead they’re looking to instill those values and sentiments onto future generations. Realizing that the fight to save the planet requires much more generational engagement, a desire to impart knowledge onto children at a younger age is becoming more prominent. Thus, products and activities that offer more approachable ways to learn about the social and environmental impact of certain actions is becoming more readily available.
Workshop Question - What role are you as a company playing in terms of educating and influencing future generations on areas related to social good or the environment?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retro Electric
Manufacturers are updating vintage vehicles to have electric capabilities
Trend - As electric modes of transportation are being favored by the public for a variety of reasons—a big one of them being sustainability— manufacturers expand the category to include vintage vehicles. This, in turn, embraces nostalgic consumer tendencies that draw attention to the offering.

Insight - People tend to perceive retro design as familiar and thus, a break from the ever-changing, innovation-forward environment around them which can often be perceived as ubiquitous in design and, particularly in the case of data-driven tech, nefarious. The combination of retro design and tech-forward properties allows consumers to not only enjoy the allure of vintage but an implied sense of trustworthiness, while enabling a more convenient and eco-conscious experience.
Workshop Question - How could you mix retro and futuristic design in your offering?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends