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Brands cater to city-central consumers craving personalized plant decor
Implications - Young professionals living in urban areas continue to be enthralled by personalized, indoor gardens and decorative foliage. More than simply desiring that their homes be a place for personal expression, young, urban consumers seek commodities that bring nature and greenery into their everyday spaces as a form of escapism from the bustling metropolis' they live in. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
99,250 Total Clicks
Dec 17 - Feb 18
This Month and Warm
Refillable cosmetic packaging is no longer specific to makeup professionals
Implications - In an effort to appeal to the eco-conscious consumer, cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products. Once designated almost entirely for industry professionals, these more accessible offerings allow consumers to enjoy their purchases with each refill, without feeling like they’re contributing to unnecessary waste. The eco-conscious appeal of these products is particularly relevant to Millennials and Gen Z demographics, who may be more likely to sacrifice convenience for the purpose of making a positive contribution to the environment. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,173 Total Clicks
Jun 17 - Feb 18
This Month and Average
FashionEcoCosmetics
Eco and tech functions allow for affordable construction processes
Implications - Where once new tech and eco production processes in construction added significantly to business costs, the opposite is now true. Innovations in tech and in how designers are ideating construction have led to significantly lower costs, allowing for brands to leverage the immersive reach of brick and mortar without having to establish enormous budgets for it. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
85,132 Total Clicks
Mar 16 - Feb 18
This Month and V. Hot
Art & DesignBusinessEco
Eco initiatives enhance engagement with children through interaction and play
Implications - Businesses and institutions are education children on the impacts of, and solutions to, various environmental issues. Whereas older generations grew up in an environment where sustainability and ethical consumption were not top of mind, these programs and innovations indicate a crucial shift in the way brands are engaging emerging consumers with various social and political issues–many of which that will affect them the most in the long term. Leveraging immersion and play to expedite the learning process enables brands to better reach the shortened attention spans of this demographic. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
106,819 Total Clicks
Jul 16 - Feb 18
This Month and Warm
BusinessLifestyleHealthEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Establishments reinvent their leftover food products for various causes
Implications - The leftover foods the restaurants accumulate is now being repurposed to waste-reduction causes and initiatives for homeless people, offering a relatively simple solution to the huge issue of food waste. This shift comes as businesses look to alter their practices to better suit their customers' value-based needs, while ensuring either limited commitment, or a cost or marketing benefit on their own end. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,944 Total Clicks
Feb 16 - Feb 18
This Month and Average
BusinessLifestyleEco
Pop-up branding takes on environmentally friendly causes
Implications - Brands are beginning to better channel the attention that pop-ups garner by coupling them with eco-friendly initiatives–expanding the reach of both the products, and the causes those products are aligned with. These new pop-up experiences come as consumers increasingly seek out purpose-based brand alignment, in which their values are met with brands that understand and empower them. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
77,973 Total Clicks
Mar 16 - Feb 18
This Month and Hot
MarketingBusinessEco
Modern offices incorporate green spaces for their many benefits
Implications - New office designs are increasingly incorporating functional green environments to live up to eco-friendly principles. These spaces reveal the increased emphasis brands are placing not just on environmental causes, but on improving employee morale through the support of green initiatives, and by giving them natural spaces in which they can decompress—harnessing the naturally calming abilities of green spaces within urban environments. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
101,075 Total Clicks
Jul 16 - Jan 18
This Month and Average
Art & DesignEcoEco Architecture
Trend Hunter Services
Video games function as educational platforms for climate change awareness
Implications - Video game platforms are using their fundamentally immersive nature to teach players about the impacts of, and various solutions to, climate change. This emerging shift could have an impact on the mitigation of some of climate change's consequences, largely due to it being served on a platform that directly targets the age groups that will be most affected by this global issue. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
62,687 Total Clicks
Mar 16 - Jan 18
This Month and Average
Pop CultureEco
Flood-proofing architecture becomes a centralized focus in urban areas
Implications - Though flood-proofing has long been incorporated into architectural designs, businesses are now conceptualizing flood-proof architecture in urban environments in new ways as a reactive response to climate change, and the environmental disasters it has accelerated in might and number in recent years. This shift comes as businesses, governments and populations slowly come to terms with the climate change-related resolutions the science community has backed for some time now. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
118,426 Total Clicks
Jan 17 - Jan 18
This Month and Mild
Art & DesignEcoEco Architecture
Green oases are being designed with recycled waste
Implications - Those involved in urban planning and architecture are conceptualizing green oases that enhance the inherently ecologically friendly nature of green spaces, by designing them with waste and recycled materials. The reformatting of how these environments are built set a precedent for urban landscapes seeking to reduce their carbon footprint, and transform waste in the process. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
93,395 Total Clicks
Oct 16 - Jan 18
This Month and Warm
Art & DesignEco