Eco Consumer Insights

Trend - As climate change threatens traditional cacao farming and drives up chocolate prices, food science companies are developing lab-cultivated chocolate through cellular agriculture - replicating cocoa's exact molecular and genetic structure in controlled environments.

Insight - Rising environmental concerns have made consumers increasingly aware of how climate change threatens the future availability of everyday luxuries. This awareness has shifted consumer perception of bioengineered foods - particularly when the technology aims to preserve, rather than replace, beloved products. The promise of identical taste and texture through cellular agriculture represents a pivotal moment where consumers are beginning to view lab-grown alternatives not as synthetic substitutes, but as innovative solutions for preserving authentic experiences in a climate-challenged world.

Trend - Brands are investing in full-size innovation centres that focus on improving sustainability efforts. Often in collaboration with adjacent brands, the goal of these centres is to push the industry forward in both resource and energy efficiency to combat climate change.

Insight - As the public becomes more aware of the damaging nature of manufacturing companies, brands across numerous industries, such as energy production, apparel, and more, are facing ever-increasing pressure to reduce carbon emissions. This pressure, combined with eco-focused government policies and NGO campaigns targeting destructive manufacturing, are leading to brands investing in sustainable innovation centres at a large scale.

Trend - Researchers from universities and construction-focused startups are developing new methods or materials for 3D printing in the architectural space. This is leading to brick, wood, and glass solutions for customizable, scalable home home construction with a reduced environmental impact.

Insight - While home construction companies have become quick and efficient at building homes at-scale, particularly when the homes share similar designs, these companies often receive backlash due to the environmental impact of the large gas-powered construction vehicles, the excess materials, and the damage caused to the surrounding area. This has caused companies to invest in solutions for more eco-friendly options that do not compromise on scalability or customization, leading to 3D printed solutions.

Trend - Consumers are increasingly adopting eco-friendly practices in their religious and traditional celebrations to reduce waste. From selecting sustainable gift wraps to repurposing leftover foods, these individuals are finding meaningful ways to align their festivities with modern environmental values.

Insight - Heightened awareness of holiday waste has led consumers to reexamine their sustainability efforts, inspiring a desire to revitalize traditional celebrations through an eco-conscious lens. These efforts are creating a shift in many cultures and regions as consumers adopt more sustainable celebration methods, acknowledging the importance of protecting the environment while honoring age-old customs. Brands in this space actively reinforce eco-conscious practices, shaping future holiday traditions.

Trend - Supercar and hypercar manufacturers, for both street-legal and track-focused markets, are creating record-setting vehicles with hybrid drivetrains. These vehicles are more sustainable than their gas-powered counterparts while not coming with the compromises associated with purely electric supercars.

Insight - There is an ever-growing pressure from policy makers and the community alike for the automotive industry to make a shift toward sustainability. This manifests primarily in consumer vehicles increasingly incorporating electric power, whether in full or in part. However, even the luxury vehicle and racing vehicle markets are not exempt from this pressure. Fans of motorsports, as well as consumers of luxury vehicles, are placing pressure on supercar brands to make genuine sustainability efforts.

Trend - Brands in the portable power station industry are creating battery banks and charging solutions powered by solar energy. These are designed to be reliable and sustainable when compared to plug-in competitors, as they provide renewable energy solutions while fully disconnected from the grid.

Insight - As awareness of climate change and its impacts continues to rise, consumers are increasingly looking to brands to lead the way in sustainability. Recognizing that systemic changes are more effective than individual efforts alone, consumers are turning to companies that offer eco-friendly solutions. In the realm of portable power, this means seeking reliable, off-grid power sources that not only meet their energy needs but also align with their environmental values.

Trend - Given that portability is not often a concern with cargo bikes, electric bike brands are launching e-tricycle SKUs designed for hauling cargo. Adding the third wheel enables these trikes to hold a greater payload capacity while remaining sturdy, particularly when compared to regular cargo e-bikes.

Insight - As more consumers enter the e-bike space, the availability of unique SKUs in the market continues to grow in an effort to address as many desires of subsets of consumers as possible. One prominent group of e-bike riders prides themselves on using micromobility solutions as replacements for full-size cars. These consumers prioritize modularity, reliability, and other features that replace functions of vehicles. In order to appeal to this demographic, e-bike brands are releasing cargo e-trikes.

Trend - Toiletry companies are launching eco-friendly product lines with recycled and organic materials. Utilizing post-consumer recycled plastics, papers, and bamboo, these products further reduce the environmental footprint of single-use disposable papers, while only marginally increasing prices.

Insight - Environmentally-conscious consumers find pride in using products from brands that align with their personal values. These consumers are far more likely to purchase products with recyclable packaging, recycled materials, and without single-use plastics. These consumers believe in voting with their dollar toward products that make progress toward a genuine greener future. As a result, brands from typically unsustainable industries, such as toiletries, are now turning to recycled materials.

Trend - Candle products are embracing innovative refill technology to reduce packaging waste and improve cost-effectiveness. This eco-friendly approach allows consumers to replace only the wax or wick rather than buying a new candle, reducing the amount of waste sent to landfills.

Insight - Greater access to education on climate change and overconsumption has empowered consumers to understand better how their purchasing decisions affect the environment. In response, many are seeking products that enable them to make small, incremental adjustments to their lifestyles without giving up or replacing their favorite items. Businesses offering sustainable yet convenient solutions can attract eco-conscious shoppers who prioritize environmental impact and ease of use when purchasing.

Trend - Appliance companies are releasing countertop composters designed for the kitchen. These composters accept food waste and paper-based products, which they then transform into usable fertilizers. These feature tight seals to keep scents trapped, and removable components for easy maintenance.

Insight - Environmentally-conscious consumers are acutely aware of the amount of food waste they produce. Often, these consumers will opt for products with both eco-friendly ingredients and packaging. However, discarding such packaging and producing food waste are still inevitable in the kitchen. For consumers who would like to further reduce their environmental footprint in the kitchen, brands are creating countertop composters that enable these consumers to see their eco-friendly impact in real-time.