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Major cities adopt highway-side, or topping, park spaces to enhance community
Implications - The growing push for expanded green spaces in urban areas has resulted in their growing adaptation into or alongside highways. The accommodation for green space in this format reveals how institutions can repurpose spaces in order to meet the need for creating environmentally safe living environments.

Homework Question - How could your brand push for environmental safety? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
72,527 Total Clicks
Jan 17 - Apr 19
New and Average
Art & DesignEco
Bakuchiol is a buzzy new ingredient best described as a retinol alternative
Implications - While retinol has long be considered the ultimate ingredient in anti-aging care, it is at risk of being dethroned based on the growing popularity of an all-natural alternative called bakuchiol. This shift demonstrates that despite the proliferation of more accessible products and continued innovation to deliver ingredients such as retinol in various forms, a large portion of skincare consumers are in need of gentler, plant-based alternatives due to sensitive skin and conditions such as rosacea or eczema.

Homework Question - What plant-based alternatives can you explore in order to reach consumers unable to use current formulations due to pre-existing conditions? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
29,656 Total Clicks
Feb 18 - Apr 19
This Week and Mild
FashionEcoCosmetics
Plant fertilizers use non-toxic ingredients to deepen natural escapism
Implications - An increasing number of plant and lawn care brands have released non-toxic fertilizer solutions to support healthy plant growth without the use of harsh chemicals. As more Millennials and Gen Z take up gardening or plant care as a hobby, they're bringing their values towards environmental consciousness into the plant care chemical space.

Homework Question - What kind of impact might the elimination of harsh chemicals from the production process have on your overall consumer experience? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,377 Total Clicks
Apr 19 - Apr 19
This Month and Average
Art & DesignEco
Brands tap into the consumers’ obsession with raising houseplants
Implications - The younger Millennial demographic is known for having a lower appetite to start families of their own, but have shown extreme interest in raising alternative “children” such as pets, or, more notably, houseplants. The consumer hobby of obtaining and growing plants within the home showcases the desire consumers have for taking their hobbies to extreme heights; brands respond with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”

Homework Question - How can you leverage the niche interests of your consumers to build better connections? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
87,040 Total Clicks
Mar 18 - Apr 19
This Month and Warm
TechEco
The 6 Patterns of Opportunity & Top 18 Megatrends
All-electric recreational vehicles still provide power and speed
Implications - Taking inspiration from the increased popularity of electric-powered automobiles in recent years, auto brands within the recreational space are turning to electricity-based power sources to make their products more environmentally-conscious. Such products highlight how brands are drawing inspiration from successes in adjacent industries to appeal to consumers looking to be more conscientious in their purchasing decisions.

Homework Question - Consider how your brand could draw inspiration from an adjacent industry to better resonate with your target consumers. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
87,417 Total Clicks
Apr 18 - Apr 19
This Month and Hot
AutosEco
Mainstream brands adopt package-free shampoo formulations
Implications - Shampoos that come in bar or stick form are on the rise, in part inspired by the popularity of mainstream natural brands like Lush. These items grow in popularity as consumers' expectations for how they, and the brands they purchase from, impact the environment–prioritizing those that are turning to innovative environmental solutions.

Homework Question - Where does your brand most impact the environment? How could it take steps to mitigate negative environmental consequences? [More]

SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,564 Total Clicks
Nov 18 - Mar 19
This Month and Hot
FashionEco
Single use cosmetic wipes are now safe to compost
Implications - An emerging shift where increased number of cosmetic wipe manufacturers are now using compostable materials serves as a welcomed update for consumers that prioritize sustainability and convenience. The broad brand adoption of this speaks to the heightened purchasing pressure consumers have placed on brands in recent months to align with their values towards environmental sustainability.

Homework Question - How has your brand responded to emerging consumer expectations surrounding sustainability? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
51,024 Total Clicks
Apr 16 - Mar 19
This Month and Average
FashionEcoCosmetics
Trend Hunter Services
Transportation vehicles reduce the size of their carbon footprint
Implications - As brands look to reduce their carbon footprints to support environmental initiatives, some are investing in electric-powered transporting trucks. This solution curbs pollutants in densely populated areas, and appeals to consumers that prioritize sustainability when choosing which brands to purchase from.

Homework Question - What can your brand do to support sustainable initiatives? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
49,151 Total Clicks
Apr 18 - Mar 19
This Quarter and Warm
AutosEco
Water transport draws inspiration from the eco-friendly shift in the auto industry
Implications - The growth of environmentally-conscious forms of transportation has permeated into the boating industry, particularly with the growth of emission-free options. Such products highlight how various industries are leveraging innovations in technology to create offerings that bring these companies closer to carbon neutrality, and increase brand equity in the mind of eco-conscious consumers.

Homework Question - Consider what eco-friendly innovations in similar categories your brand could draw inspiration from to build brand equity with consumers. [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
81,025 Total Clicks
Mar 17 - Mar 19
This Quarter and V. Hot
AutosEco
Large fashion retailers adopt plant-based dyes in their collections
Implications - With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have. This shift comes as consumers are increasingly aware of the wider implications of their purchase habits, and seek to align with brands that allow them to slow down potential consequences of those habits.

Homework Question - How could your brand make small but significant changes to lessen its ecological impact? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
69,367 Total Clicks
May 17 - Mar 19
This Quarter and Warm
FashionEco