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Eco Consumer Insights

Eco Accountability
Consumers are holding brands responsible for their carbon footprint
Trend - Consumers are holding brands accountable for their environmental impact, driving a shift towards eco-action. This goes beyond mere greenwashing and performative gestures. Social media empowers consumers to expose greenwashing, demand transparency, and advocate for sustainable practices.

Insight - Fueled by heightened environmental awareness, shifting priorities towards sustainability values, and rising skepticism of greenwashing, consumers are demanding eco-action, not apology. Social media empowers them to expose greenwashing, demand transparency, and advocate for sustainable practices. This eco-accountability trend necessitates brands to demonstrate genuine commitment and systemic changes to address their environmental footprint and build a more sustainable future. Failure to adapt risks public scrutiny and market contraction in the face of empowered, eco-conscious consumers.
Workshop Question - How can your brand enhance transparency, authenticity, and genuine environmental efforts to meet the growing demand for eco-accountability from consumers?
5.5
Score
Popularity
Activity
Freshness
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Megatrends
Sustainable Passport
Brands adopt digital product passports to encourage eco-friendly practices
Trend - Brands are debuting digital records that provide information about a product throughout its lifecycle. These records include details about the product's lifespan, from production to recycling guidelines, and help consumers understand the sustainability of the product to inform purchasing decisions.

Insight - Concerns over climate change and pollution have prompted eco-conscious consumers to actively seek solutions for mitigation. This has prompted brands to provide direct guidance on proper product disposal and material recycling upon purchase to minimize waste and preserve resources. Businesses that offer easily accessible and tangible demonstrations of sustainable practices can attract consumers who seek direct ways to support environmental causes.
Workshop Question - What measures can your brand take to guarantee the responsible and ethical disposal of its products?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Microfiber
Brands introduce tools to capture laundry microfibers for upcycling
Trend - Brands are launching new devices and tools to transform laundry microfibers into new products, contributing to sustainability efforts in the textile industry. By redelivering these textiles back to manufacturers, they can be repurposed to benefit multiple industries and applications.

Insight - Consumers are becoming increasingly conscious of their environmental footprint and subsequently seek products that reduce the impacts. Upcycling textiles empowers consumers to engage directly in waste reduction and the generation of new products, appealing to those who wish to mitigate the environmental consequences of their consumption habits. Businesses that cater to consumer demand for circular products can appeal to shoppers who wish to support brands that align with their sustainability values.
Workshop Question - How can your brand reduce consumer waste and production costs?
7.8
Score
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Freshness
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Megatrends
Sustainable De-Influencing
Brands launch campaigns that highlight the danger of overconsumption
Trend - On social media, especially platforms like TikTok, the "de-influencing" trend is gaining traction. This movement flips the script on traditional influencer marketing by encouraging users to critically analyze trending products and resist impulsive purchases. De-influencers often expose potential drawbacks of popular items, prompting a shift in consumer behavior. As this movement gains traction, brands are strategically engaging in de-influencing campaigns to demonstrate their commitment to sustainable practices.

Insight - Social media's relentless promotion of consumption fuels the "de-influencing" movement, as consumers grapple with the paradox of acquiring "sustainable" products that may still contribute to environmental problems. This growing awareness prompts a reevaluation of what truly brings fulfillment and a critical examination of the beneficiaries within the endless consumption cycle – primarily large corporations – and the costs borne by both consumers and the environment. Interestingly, this shift in consumer behavior has the potential to redefine the very nature of brand loyalty in the digital age.
Workshop Question - In an era marked by growing skepticism towards influencer-led consumerism, how can your brand authentically contribute to sustainable practices and engage customers in meaningful ways?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Absorbent Package
Businesses are using moisture-reducing packaging without desiccant packets
Trend - Businesses are using custom packaging that reduces moisture levels with custom materials that do not require desiccant packets. These packaging materials are more sustainable and cost-effective than traditional plastic packages while having active moisture-reducing qualities that protect contents.

Insight - Brands that sell moisture-sensitive products, such as textiles, F&B, or electronics, are tasked with ensuring their products are sufficiently protected while maintaining low packaging costs and adhering to sustainability goals. These complex desires are leading to material science companies creating new solutions that aim to replace traditional packaging methods. Brands that partner with these material manufacturers can differentiate themselves from competitors and more quickly achieve goals.
Workshop Question - How could your brand improve its operations' sustainability by focusing on packaging innovations?
8.5
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Megatrends
Single-Dose Cleanse
"Dosed" eco-friendly cleansers offer convenience and faster repurchase rates
Trend - As solid cleansers become more popular for their sustainability, the industry is seeing a rise in "single-dose" solid cleansing products, ranging from oil spheres to cleansing tablets. These items offer precise doses per use, diverging from other solid cleansers like bars and powdered soap.

Insight - People are increasingly looking to reduce their environmental impact--whether it's through using less, or buying from sustainable brands. Single-use items are typically not aligned with eco standards, but in the skincare industry factors such as convenience, travel, and product preservation are also crucial considerations. Skincare brands that merge convenience with sustainability in single-use products are increasingly appealing to busy customers, while also hastening the rate of repurchase.
Workshop Question - How could your brand prioritize convenience in its products, while ensuring their sustainability?
8.9
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Popularity
Activity
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Megatrends
Dissolvable F&B
Brands are designing food and beverage packaging that dissolves in water
Trend - Brands are packaging their products in new materials that dissolve in water. In the F&B space, this type of packaging can be used for condiments or wrapping individual servings of food products. The use of these wrappings has the potential to mitigate pollution stemming from plastic packaging.

Insight - The abundance of readily available information surrounding environmental issues has led to heightened awareness among frequent shoppers. As a result, there is a surge in brands adopting innovative packaging techniques to minimize their environmental impact and stand out in the market. Businesses recognizing the demand for integrated sustainability solutions can attract consumers who prioritize convenient and effortless ways to support environmental conservation.
Workshop Question - How can your brand creatively use sustainable materials in its product offerings?
9.1
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Megatrends
Sustainable Establishment
Brands are modifying their offices to focus on net-zero emissions
Trend - Businesses are partnering with sustainable development companies, or launching research divisions, to craft carbon-neutral or negative offices. These buildings use renewable energies and sustainable materials as part of carbon offsetting measures—resulting in tax benefits and lower operation costs.

Insight - Large businesses, particularly those connected to large product supply chains, are increasingly receiving pressure from regulating bodies and environmental NGOs to become more sustainable. These businesses are beginning to monitor each part of their operations to identify areas that can be improved to reduce their emissions. As a result, many businesses have chosen infrastructure as a focus for eco-efforts. Businesses that invest in these shifts improve their image while appeasing regulators.
Workshop Question - How could your brand reduce its carbon footprint by analyzing and restructuring its current infrastructure?
5.4
Score
Popularity
Activity
Freshness
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Megatrends
Upcycled Grape
Distilleries are launching new products made from upcycled grape and grape pomace
Trend - Distilleries are using grapes and grape pomace intended to be discarded to make new drinks. These drinks include Wines and Piquettes, and are new collections marketed as eco-forward additions to the wine industry. These drinks reduce and in some cases eliminate waste from wine production systems.

Insight - Younger millenial and Gen Z consumers are becoming more aware of their passive environmental impact each year, with many looking to adopt more sustainable lifestyles, provided these do not come with significant compromises. One such area that consumers are prioritizing sustainability in is food and drink, increasingly opting for products that avoid single-use plastics and damaging ingredients. Alcohol brands are recognizing these priorities and are looking into more sustainable practices.
Workshop Question - How could your brand incorporate more sustainable materials or practices into its day-to-day operations?
7.8
Score
Popularity
Activity
Freshness
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Megatrends
Oceanic Linen
Fabric companies are launching linens made from ocean-bound plastics
Trend - Brands in the textile industry are launching new fabric materials made from recovered and upcycled ocean-bound plastics. These textiles help reduce waste while offering affordable products for related industries, such as hospitality and fashion—resulting in durable and sustainable alternatives.

Insight - Industries that rely on textiles face large amounts of waste each year, which is increasingly drawing attention from environmental activist groups and government regulators. These industries, namely the hospitality and fashion industries, are tasked with finding ways to hit sustainability goals without sacrificing the quality of experiences for their customers. This is leading to businesses placing pressure on their suppliers, or on new suppliers, to provide sustainability-first products.
Workshop Question - How could your brand leverage upcycling in its products to improve its sustainability reports?
7.7
Score
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Megatrends