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Eco Consumer Insights

Zero-Waste Cosmetic
The cosmetic industry is now producing zero-waste packaging and products
Trend - Brands in the cosmetic industry are increasingly prioritizing zero-waste products, packaging and/or production in response to the growing demand for businesses to reduce their environmental impact.

Insight - Consumers are increasingly aware of how their lifestyles are impacting the environment, and how businesses across industries are accelerating issues like climate change and pollution. Now, more are demanding that brands accept accountability for their impact on the environment and change their ways in order to help consumers reduce their personal impact.
Workshop Question - How is your brand looking into long-term environmental harm-reduction?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Non-Toxic Ink
The use of non-toxic ink is on the rise as brands prioritize sustainability
Trend - Non-toxic ink is increasingly being used by brands in order to reduce their environmental impact and have products that can be discarded or recycled without harming the environment. Everything from posters to clothing are now using these non-toxic inks.

Insight - As consumers become more aware of how their purchase habits are impacting the environment, they're turning to brands that prioritize sustainability in order to help them reduce their personal impact. Brands that help empower customers be more eco-friendly will be increasingly relevant in the years to come.
Workshop Question - How is your brand prioritizing sustainability?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Leftover App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps
Trend - Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.

Insight - Contemporary consumers are increasingly sensitive to challenging issues that are having long-term negative effects on the planet and on society at large. Conscious about resource depletion and inaccessibility, as well as pollution, individuals are channeling their empathy by looking into ways to consume products and services more ethically. This, in turn, gives them some peace of mind about their purchases.
Workshop Question - How can your brand help consumers build a more ethical lifestyle?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plastic-Free Frozen
Frozen foods are being offered in plastic-free packaging
Trend - The convenience of frozen foods has led to their popularity, however their environmental impact is made worse with the use of plastic packaging. Now, some brands in this space are aiming to reduce their impact on the environment with plastic-free packaging solutions.

Insight - As consumers come to terms with the present and future consequences of climate change, they're looking to sustain their existing habits in a way that is less harmful to the environment. Consumers are doing this by putting more pressure on brands to help them reduce their eco footprints.
Workshop Question - How is your brand prioritizing sustainability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refillable Hair
Hair care products are increasingly being offered in refillable packaging
Trend - Refillable hair care products are becoming more popular as brands look to help consumers reduce waste, while also presenting themselves as being more friendly to the environment. These refillable packaging systems are offered in everything from traditional shampoo and conditioning products to brush-on dry shampoos.

Insight - Consumers who are interested in limiting their personal impact on the environment are looking for any way they can chane their habits to reduce their consumption, or the impact of their consumption. This is occuring in both micro aspects of their routines and in larger investments, if they can afford it. Brands that help facilitate eco-friendly lifestyles in an accessible way are of increased interest to the average consumer.
Workshop Question - How is your brand empowering its customers to be eco-friendly?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Hair
Brands are using repurposed ingredients to create hair products
Trend - In an effort to appeal to eco-conscious consumers, brands in the haircare space are launching hair products created from upcycled ingredients. These products help food divert waste and ensure resources have a longer life cycle.

Insight - In light of climate change and the pollution crisis, waste has become a prominent concern for many consumers. As a result, the "circular economy," which includes upcycled products and ingredients, has become increasingly important to many as it helps lessen the environmental impact of a product. In addition, as consumers increasingly embrace social causes, they seek products and brands that align with their values.
Workshop Question - Where could your brand cut back on waste to better appeal to consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beauty Pulp
Beauty brands are utilizing wood pulp for its biodegradable benefits
Trend - Beauty brands are leveraging wood pulp as an ingredient in formulas, packaging, and applicators (mask sheets, in particular). This allows companies to meet sustainability requirements and reduce the use of harmful materials such as microplastics.

Insight - Contemporary consciousness about climate change and its consequences has motivated consumers to prioritize sustainability when making purchasing decisions. As such, individuals are opting in for less wasteful options, especially when it comes to the products they use frequently. Many are striving to adopt this mindset as a habit, which, in turn, allows them to gain some peace of mind that they are doing their part for the environment.
Workshop Question - How can your brand utilize wood pulp as an ingredient/material?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Refillable Skincare
Refillable skincare packaging helps reduce consumer waste
Trend - Brands in the skincare space are making small moves towards eco-friendliness with product packaging that can be refilled. These refillable products are being offered by both both drugstore brands and luxury ones.

Insight - Consumers are increasingly aware of how their personal purchase habits, however small, may be impacting the environment. Although many understand that it's not necessarily changed individual habits that will have a major impact on protecting the environment, people are looking for any way to contribute to environmental harm-reduction.
Workshop Question - How is your brand prioritizing waste reduction?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recycled Accessory
Recycled luxury jewerly is becoming popular as a sustainable alternative
Trend - Jewelry brands with products made from recycled materials are increasingly common as consumers look to become more eco-friendly. These items prioritize sustainability while still offering the perception of luxury that consumers want from their accessories.

Insight - Eco-conscious consumers are increasingly looking to change various aspects of their lifestyles in order to accommodate more sustainable ways of living. These changes cover everything from the food they eat to what they wear, as more people become aware of how their purchase decisions impact the environment.
Workshop Question - How is your brand prioritizing sustainability?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Waste-Free Stationery
Stationery products are prioritizing eco-friendly production and use
Trend - Personal and office stationery remains common despite transitions to digital, and some brands in this space are prioritizing zero-waste materials, production and uses for their stationery products in order to reduce their environmental impact.

Insight - Consumers are increasingly mindful of how their purchase decisions, both large and small, contribute to the environmental harm that's accelerating climate change. This slow shift in customer mindfulness has resulted in more brands having to adapt to values that prioritize the protection of the environment.
Workshop Question - How is your brand aligning with its customers' values?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends