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Eco Consumer Insights

Biodegradable Menstruation
Brands are offering compostable period products to reduce pollution
Trend - Brands in the feminine hygiene realm are crafting biodegradable menstruation products—ranging from hypoallergenic biodegradable pads to ethically sustainable period products. These products deviate from the traditionally wasteful offerings of the past and can be flushed to decompose in waterways or disposed of in a compost bin.

Insight - In the midst of the plastic pollution crisis, many consumers are opting to avoid single-use plastic and take part in eco-friendly movements like "zero waste." As a result, they are turning to brands to provide products that meet their hygiene needs while still aligning with their eco-friendly goals. Moreover, many green consumers view biodegradable products as healthier as they typically contain fewer toxins and allergens. This appeals to health-conscious consumers looking to limit their exposure to potential irritants while still reducing their environmental footprint.
Workshop Question - How can your brand implement sustainability in its products or services?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fish Aftereffect
Designers & brands are using fish waste for eco textile & product alternatives
Trend - While brands are using fish waste to create more sustainable products, designers are utilizing it to create viable eco-conscious alternatives to traditional textiles. Extending to popular materials such as leather and plastic, such innovations push the sustainable agenda forward and work to combat climate change.

Insight - Consumers are increasingly wary about the existing and future consequences of climate change. As individuals become better educated on global issues of sustainability, they begin to demand more from industries that are considered to be big polluters. This is tied to a desire for a greener lifestyle as a means to secure the future of the planet and in light of this, consumers place emphasis on transparency and methods that are compatible with the circular economy.
Workshop Question - In what ways could you update your business to be more sustainable?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carbon Offset
The food and beverage industry adopts carbon-offsetting measures
Trend - As carbon-neutral and offsetting production processes take hold in brands trying to limit their impact on the environment, the food and beverage industry is adopting the same processes. Everything from meal kit to water bottle brands are taking on new measures in order to slow down environmental damage.

Insight - As the stakes for climate change remain high, consumers are increasingly understanding their role in reducing environmental damage through their own consumption habits. These individuals turn to brands that value and prioritize eco-friendly production, so that they can live their lives in the way they're accustomed to, while also minimizing their impact on the environment.
Workshop Question - How could your brand better prioritize eco-friendly production?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
CO2-Made
Brands are emphasizing the use of carbon dioxide as an ingredient in CPG products
Trend - Using CO2 in products and services is known as "Carbon Capture and Utilization" (CCU) and one of the main benefits of this process is that it reduces CO2 emissions in the atmosphere. As a result, brands are finding ways to call attention to their eco-friendly practices by advertising carbon dioxide as an ingredient in their offerings. This is being adopted in the world of cleaning and personal care products, as well as the beverage and food category.

Insight - As time passes, people become better educated and more proficient in adopting eco-friendly lifestyles. Since this intensifies consumer awareness about the environment, many feel the need to be as thorough as possible when it comes to their choices. This results in a desire for products that go above and beyond what is traditionally considered to be eco-friendly, allowing consumers to feel even more at peace with their lifestyle preferences.
Workshop Question - How can you supercharge the eco-friendly aspect of your product/service?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Bedding
Eco-friendly bedding alternatives are growing in popularity
Trend - With eco-friendly products, ingredients, and materials entering a wide range of categories, brands in bedding are choosing to become more sustainable too. Everything from mattresses to sheets are being produced with eco-friendly materials.

Insight - As consumers slowly adjust to the realities of climate change and its impending consequences, they’re making both micro and macro tweaks to their lifestyles in order to reduce their personal impact on the environment. Everything from the food they eat to the way they sleep is now being affected for eco-conscious consumers, and brands that offer them accessible alternative products are highly appealing to them.
Workshop Question - How could your brand empower its customers to make eco-conscious decisions?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tired Sneaker
Sneaker brands adopt care tire material into their designs
Trend - Footwear brands are using car tires in their shoe designs in order to ensure strength and durability in their footwear products. These item prioritize both function and fashion, and serve as an alternative to fast fashion products that tend to break down more quickly over time.

Insight - The majority of consumers are accustomed to the fast fashion industry—which offers affordable and trendy items but does a lot of damage to the environment, and doesn’t prioritize products that can be worn over long periods of time without falling apart. Thus, more consumers are turning to long-lasting alternatives that promise them sustained quality.
Workshop Question - How is your brand prioritizing quality over quantity?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Flour
Flour-based products are made with upcycled ingredients
Trend - Upcycled ingredients that are turned into bread mixes or bread-based foods are on the rise as small emerging brands aim to differentiate their products from the traditional ones on the market. These products come in a variety of forms—from buns to crackers.

Insight - Consumers are increasingly conscious of how their consumption habits impact the environment. Between issues like climate change and global food waste, they feel a responsibility to change their personal habits, but find it difficult with a lack of viable alternatives on the market. Brands that are able to meet the urge for conscious consumerism are able to bridge that gap, and do their part in mitigating their impact on the environment.
Workshop Question - How is your company empowering its customers to be more eco-friendly?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modern Bidet
The use of bidets in North America is on the rise with new innovations
Trend - Though bidets aren’t as common culturally in North America as they are in other parts of the world, there is a growing desire for them. Brands are meeting these needs with new innovations in bidet technology—likes portability or eco-friendly measures.

Insight - For North American consumers to adapt to trends that aren’t culturally ingrained, they require that those trends or habits are suited to their lifestyles in a way that align with values like environmental consciousness, and that are seamlessly integrated. Without these two key components, North American consumers don’t want to go through the effort of changing their daily routines.
Workshop Question - How could your brand introduce its product/service to its customers in a way that aligns with their current lifestyles?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Microplastic Reduction
Cosmetic and fashion brands aim to reduce micro plastics in the ecosystem
Trend - Brands in the cosmetic and fashion industries are aiming to reduce microplastic pollution with products and policies that avoid its use. This shift comes as microplastics are being shown as significant ocean pollutants, and end up being consumed by animals and humans alike and harmfully impacting their health.

Insight - As consumers become more aware of some of the lesser known ways that excess consumption has impacted the environment, they’re drawn to brands that offer a strong commitment to these same causes. With climate change’s impact looming on consumers’ future, they’re increasingly concerned with both the micro and macro lifestyle changes they can make to reduce the projected consequences.
Workshop Question - How could your brand empower consumers to shop sustainably?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carbon Cosmetic
Hair care and cosmetic brands adopt carbon-neutrality in products and packaging
Trend - Carbon-neutral or even positive production is crucial in a world where climate change’s consequences are imminent, and brands in the hair care and cosmetic space are taking note with packaging and products that are made with carbon-neutrality in mind.

Insight - Consumers are increasingly aware of the impact that climate change and pollution will have on their lives in the future, and this has led them to becoming more informed about the brands that sell them eco-friendly products. Consumers want to understand the production processes behind brands’ marketing terminology, in order to be able to trust that they’re actually making a difference to the environment—or at the very least not worsening it.
Workshop Question - How could your brand be more transparent about its production processes?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends