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Bakuchiol is a buzzy new ingredient best described as a retinol alternative
Implications - While retinol has long be considered the ultimate ingredient in anti-aging care, it is at risk of being dethroned based on the growing popularity of an all-natural alternative called bakuchiol. This shift demonstrates that despite the proliferation of more accessible products and continued innovation to deliver ingredients such as retinol in various forms, a large portion of skincare consumers are in need of gentler, plant-based alternatives due to sensitive skin and conditions such as rosacea or eczema.

Homework Question - What plant-based alternatives can you explore in order to reach consumers unable to use current formulations due to pre-existing conditions? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
29,643 Total Clicks
Feb 18 - Apr 19
This Week and Mild
FashionEcoCosmetics
Plant fertilizers use non-toxic ingredients to deepen natural escapism
Implications - An increasing number of plant and lawn care brands have released non-toxic fertilizer solutions to support healthy plant growth without the use of harsh chemicals. As more Millennials and Gen Z take up gardening or plant care as a hobby, they're bringing their values towards environmental consciousness into the plant care chemical space.

Homework Question - What kind of impact might the elimination of harsh chemicals from the production process have on your overall consumer experience? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
15,201 Total Clicks
Apr 19 - Apr 19
This Month and Mild
Art & DesignEco
Brands tap into the consumers’ obsession with raising houseplants
Implications - The younger Millennial demographic is known for having a lower appetite to start families of their own, but have shown extreme interest in raising alternative “children” such as pets, or, more notably, houseplants. The consumer hobby of obtaining and growing plants within the home showcases the desire consumers have for taking their hobbies to extreme heights; brands respond with new products to help track growth, share updates with social media and even provide tips and guidance for successful plant “parenting.”

Homework Question - How can you leverage the niche interests of your consumers to build better connections? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
86,975 Total Clicks
Mar 18 - Apr 19
This Month and Warm
TechEco
All-electric recreational vehicles still provide power and speed
Implications - Taking inspiration from the increased popularity of electric-powered automobiles in recent years, auto brands within the recreational space are turning to electricity-based power sources to make their products more environmentally-conscious. Such products highlight how brands are drawing inspiration from successes in adjacent industries to appeal to consumers looking to be more conscientious in their purchasing decisions.

Homework Question - Consider how your brand could draw inspiration from an adjacent industry to better resonate with your target consumers. [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
87,393 Total Clicks
Apr 18 - Apr 19
This Month and Hot
AutosEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Mainstream brands adopt package-free shampoo formulations
Implications - Shampoos that come in bar or stick form are on the rise, in part inspired by the popularity of mainstream natural brands like Lush. These items grow in popularity as consumers' expectations for how they, and the brands they purchase from, impact the environment–prioritizing those that are turning to innovative environmental solutions.

Homework Question - Where does your brand most impact the environment? How could it take steps to mitigate negative environmental consequences? [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
38,533 Total Clicks
Nov 18 - Mar 19
This Month and Hot
FashionEco
Single use cosmetic wipes are now safe to compost
Implications - An emerging shift where increased number of cosmetic wipe manufacturers are now using compostable materials serves as a welcomed update for consumers that prioritize sustainability and convenience. The broad brand adoption of this speaks to the heightened purchasing pressure consumers have placed on brands in recent months to align with their values towards environmental sustainability.

Homework Question - How has your brand responded to emerging consumer expectations surrounding sustainability? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
50,951 Total Clicks
Apr 16 - Mar 19
This Month and Average
FashionEcoCosmetics
Transportation vehicles reduce the size of their carbon footprint
Implications - As brands look to reduce their carbon footprints to support environmental initiatives, some are investing in electric-powered transporting trucks. This solution curbs pollutants in densely populated areas, and appeals to consumers that prioritize sustainability when choosing which brands to purchase from.

Homework Question - What can your brand do to support sustainable initiatives? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
49,147 Total Clicks
Apr 18 - Mar 19
This Quarter and Warm
AutosEco
Trend Hunter Services
Large fashion retailers adopt plant-based dyes in their collections
Implications - With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have. This shift comes as consumers are increasingly aware of the wider implications of their purchase habits, and seek to align with brands that allow them to slow down potential consequences of those habits.

Homework Question - How could your brand make small but significant changes to lessen its ecological impact? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
69,238 Total Clicks
May 17 - Mar 19
This Quarter and Warm
FashionEco
Waste from the seafood industry is re-introduced into the consumption cycle
Implications - As much of the world looks to prioritize efforts towards living in a more sustainable way, organic waste from the fishing industry is being reused and recycled for consumption. From turning lobster shells into bioplastics to making chips out of discarded fish skins, these offering speak the the growing consumer expectation and appetite for sustainability in all facets of their lives.

Homework Question - How have growing consumer expectations related to sustainability impacted your business? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,952 Total Clicks
Aug 18 - Mar 19
This Quarter and Mild
Microbial elements are incorporated into everyday design and materials
Implications - For the most part, people try to avoid bacteria , but today an increasing number of artists and product designers are incorporating microbial life into the design of everyday objects. This speaks to an increase in perceived accessibility to the science of biology and a growing interest in the 'biohacking' movement.

Homework Question - What role could biohacking play in your industry? [More]

SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
66,139 Total Clicks
Dec 17 - Mar 19
This Quarter and Hot