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Eco Consumer Insights

Canned Soap
Cosmetics brands are using aluminum cans to aid sustainability efforts
Trend - Self-care products are being offered in aluminum cans to enhance sustainability. Often coupled with refillable designs, these cans reduce packaging costs and are nearly infinitely recyclable. Additionally, the resilience of aluminum packaging simplifies shipping and logistics systems.

Insight - The majority of consumer cosmetic products are packaged in bright plastic cases. Consumers in this space are accustomed to these designs. However, they are becoming increasingly aware of the environmental impact of single-use plastics, and as a result, are now gravitating toward more sustainable solutions, such as refillable or recyclable packages. Brands in the self-care and beauty industries are recognizing the ever-increasing importance of sustainable packaging, and are turning to aluminum.
Workshop Question - How could your brand benefit from circular packaging materials, such as aluminum or paper?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Washable Label
Product labels are for easier recyclability
Trend - Brands are designing their products with wash-off labels to streamline the post-consumer recycling process. These multi-use labels are designed to remove adhesive residues, which often require harsh chemicals or scraping that compromise the integrity of the packaging.

Insight - Eco-conscious consumers are often aware of how their purchasing decisions affect the environment and desire products that minimize this impact. As a result, brands are implementing efficient strategies to facilitate and streamline the recycling process without necessitating any significant lifestyle changes. Businesses that address challenges related to post-consumer materials can successfully appeal to consumers who prioritize sustainable business practices.
Workshop Question - How can your brand empower its customer base to choose sustainable practices?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modern Retro
Automotive manufacturers are launching retro-inspired designs with modern EV features
Trend - Automotive manufacturers are launching new vehicles inspired by retro designs. These cars blend retro aesthetics with modern features, such as electric engines, network connectivity, or motion sensors. Often limited-edition products, these vehicles capture nostalgia without compromising on comforts.

Insight - While more consumers adopt electric vehicles (EVs) each year, there are still large subsets of drivers that prefer traditional gas-powered vehicles. Whether due to aesthetics or function, these consumers are hesitant to adopt EVs, despite these vehicles often being more environmentally friendly, having lower costs of ownership, and having more modern features. In an attempt to accelerate EV adoption amongst these consumers, brands are tapping into retro designs to capitalize on nostalgia.
Workshop Question - How could your brand incorporate nostalgia into its products or services without compromising on its quality?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secure Bike
Hardware brands are releasing secure screws and nuts to reduce ebike theft
Trend - Brands are releasing anti-theft nuts and screws for e-bikes. These attach to the wheels, or motor, adding a second layer of security to the bike's components. These nuts require specialized tools to remove, preventing theft from bad actors with regular toolkits—giving peace of mind to ebike owners.

Insight - One of the largest growing sectors in mobility in the modern world is the field of e-bikes. Consumers are drawn to these products for convenience, low cost of ownership, and reliability. However, as ebikes continue to gain popularity, so does ebike theft, leading to near-daily reports of bikes being stolen in major cities, despite the use of regular bike locks. In recognition of this problem, brands are releasing screws and nuts that add extra layers of security to these vehicles.
Workshop Question - How could your brand ensure its products or services ensure the privacy and security of its users?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cotton Activewear
Activewear brands are launching organic cotton apparel
Trend - Increasingly, brands are introducing cotton-based sports apparel, aligning with consumer preferences for natural, sustainable, and safer clothing options. This shift to cotton activewear responds to an increased consumer demand for alternatives to synthetic fabrics.

Insight - The trend toward natural fibers in activewear reflects a broader consumer shift within the wellness and personal care industries towards products that are natural, non-toxic, and sustainable. This preference arises from a growing consumer awareness of the health and environmental risks associated with synthetic materials, notably the release of microplastics. As consumers become increasingly concerned about these impacts on both personal health and the environment, there's a heightened demand for activewear that aligns with these eco-conscious values.
Workshop Question - How can your brand address consumer concerns about sustainability and health in its product development?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Deodorant Stone
Brands are launching deodorants made from mineral crystals like potassium alum
Trend - Deodorant stones, crafted from natural mineral crystals like potassium alum, are marking a significant shift in personal care preferences towards natural and sustainable alternatives. These stones, praised for their absence of synthetic fragrances and aluminum, cater to a growing consumer base seeking transparency and minimalism in their hygiene products.

Insight - Driven by a heightened awareness of potential health and environmental concerns linked to traditional formulations, the shift towards aluminum-free, unscented personal care solutions is becoming more commonplace. This reflects a broader cultural shift – a yearning for simplicity, transparency, and sustainability. Consumers seek cleaner routines and prioritize natural ingredients for holistic well-being, shaping a future where personal care choices are guided by both health and the planet.
Workshop Question - How can your brand cater to the growing consumer demand for transparency and environmental responsibility?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bamboo Bike
Brands are crafting electric bicycles with bamboo frames to further sustainability
Trend - Electric bicycle manufacturers are using bamboo in place of aluminum for frames to improve sustainability. Bamboo is lightweight and malleable for bike frames, while also being biodegradable. By using bamboo, brands are aiming to reduce their carbon footprints and appeal to eco-conscious consumers.

Insight - Each year, more consumers turn to electric micro-mobility solutions rather than gas-powered vehicles. This is often due to rising costs of gas, dense traffic, and environmental concerns. This has led to an increased amount of micromobility repair stores, as well as increased development of public charging infrastructure to mitigate battery constraints. In recognition of this environmental trend, bike brands are furthering their sustainability by turning to materials such as wood and bamboo.
Workshop Question - How could your brand further reduce its carbon footprint by incorporating renewable energy or sustainable materials in its operations?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Filament
3D printing brands are releasing filaments focusing on sustainability
Trend - Brands in the 3D printing space are releasing materials that prioritize sustainability without compromising on function. The sustainability ranges from including renewable resources, such as wood or plant-based fibres, to using energy-efficient, low-emission production systems.

Insight - 3D printing is continually increasing in popularity not only in industrial applications, but also with hobbyist consumers. However, as the industry continues to expand, it continues to attract more attention from environmental regulators and consumers due to the unrenewable nature of most plastic-based filaments. Brands are recognizing the public and private desires for sustainable materials, and in response are investing in renewable materials and energies.
Workshop Question - How could your brand improve its sustainability through investing in renewable energies and materials?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Accountability
Consumers are holding brands responsible for their carbon footprint
Trend - Consumers are holding brands accountable for their environmental impact, driving a shift towards eco-action. This goes beyond mere greenwashing and performative gestures. Social media empowers consumers to expose greenwashing, demand transparency, and advocate for sustainable practices.

Insight - Fueled by heightened environmental awareness, shifting priorities towards sustainability values, and rising skepticism of greenwashing, consumers are demanding eco-action, not apology. Social media empowers them to expose greenwashing, demand transparency, and advocate for sustainable practices. This eco-accountability trend necessitates brands to demonstrate genuine commitment and systemic changes to address their environmental footprint and build a more sustainable future. Failure to adapt risks public scrutiny and market contraction in the face of empowered, eco-conscious consumers.
Workshop Question - How can your brand enhance transparency, authenticity, and genuine environmental efforts to meet the growing demand for eco-accountability from consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Passport
Brands adopt digital product passports to encourage eco-friendly practices
Trend - Brands are debuting digital records that provide information about a product throughout its lifecycle. These records include details about the product's lifespan, from production to recycling guidelines, and help consumers understand the sustainability of the product to inform purchasing decisions.

Insight - Concerns over climate change and pollution have prompted eco-conscious consumers to actively seek solutions for mitigation. This has prompted brands to provide direct guidance on proper product disposal and material recycling upon purchase to minimize waste and preserve resources. Businesses that offer easily accessible and tangible demonstrations of sustainable practices can attract consumers who seek direct ways to support environmental causes.
Workshop Question - What measures can your brand take to guarantee the responsible and ethical disposal of its products?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends