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Brands develop eco-conscious rituals and environments for seniors
Implications - Brands are empowering seniors to live more eco-conscious lives by putting in place programs, products and services directed to this goal. Such spaces and services approach environmentally conscious living from a comprehensive point of view, broadening the impact and putting less pressure on younger generations to take on the burden of ultra-conscious living on their own.

Homework Question - How could your brand better empower consumers to live eco-conscious lives? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,082 Total Clicks
Feb 17 - Dec 18
Recent and Average
Eco
Standard products are transformed into powder form for eco purposes
Implications - Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from waterless shampoo to new forms of protein. These products come as brands try to appeal to consumers' growing preference for eco-consumption, all while also prioritizing convenience.

Homework Question - How could your brand prioritize both eco-conscious production/consumption, and convenience? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
17,321 Total Clicks
Nov 18 - Dec 18
Recent and Mild
LifestyleHealthEco
Wasted products are being reused used in attention-grabbing ways
Implications - Brands looking to make a point but still be productive in their goal of spreading awareness for eco consumption are using visceral tactics in the design or sensorial-related aspects of their products, in order to both promote conscious consumption, and sell their product or service. Such tactics have a greater impact on consumers and are able to cut through the plethora of "eco-friendly" products, services and marketing jargon.

Homework Question - How could your brand promote ecological change in a way that better impacts or resonates with consumers? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,106 Total Clicks
Aug 17 - Dec 18
This Month and Warm
LifestyleEco
Vehicles incorporate solar panels as a source of alternative power
Implications - With the rise in popularity of electric and hybrid vehicles, manufacturers are looking to new alternative power sources, such as solar power, to serve as a distinguishing factor within the eco-conscious car market. As consumers continue to prioritize being environmentally conscious with their purchase decisions, brands are looking to incorporate distinguishing details that meet consumer expectations.

Homework Question - How can your brand use your consumers’ priorities to guide the development of new products or services? [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
84,675 Total Clicks
Mar 17 - Nov 18
This Quarter and Hot
Eco
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands reinvent human and animal waste for a multitude of purposes
Implications - The reuse of human and animal waste has ecological implications in a variety of industries – including everything from construction to the food and beverage industries. The transformation of this typically environmentally damaging substance into functional items and uses speaks to the need for consumers and industries alike to consider uncomfortable alternatives in order to work towards a better future.

Homework Question - Conceptualize how your brand could transform and repurpose a waste product. [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,073 Total Clicks
Dec 16 - Nov 18
This Quarter and Average
LifestyleEco
Big brands make bold promises to reduce plastic waste
Implications - As the predictions for the future of global warming become more and more dire, big brands are taking bold stances related to waste by pledging to reduce their use of plastic partially or completely. Reflecting not only the environmental crisis, but the way in which consumer purchasing patterns are affected by this, this prioritization of environmental impact is likely to inspire a new standard when it comes to how big brands approach their impact on the environment.

Homework Question - What causes are most important to your core customer? Are you helping support that cause? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
40,588 Total Clicks
Oct 18 - Nov 18
This Quarter and Average
FashionLifestyleEco
Pavilions are created with recycled and repurposed materials
Implications - No matter where it's placed, the sight of a pavilion evokes a sense of relief for its ability to provide shelter, or curiosity for its distinct design – and architectural brands are taking advantage of this fact by creating pavilions with recycled and repurposed materials. These small but attractive and functional structures reveal the vast potential in the world of architecture to restructure how urban infrastructure is built.

Homework Question - In what way could your brand better adopt ecological policies or production processes? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
190,853 Total Clicks
Oct 15 - Oct 18
This Quarter and Warm
Art & DesignEco
Trend Hunter Services
Crypotocurrencies take on or are attached to environmental causes
Implications - The cryptocurrency industry is merging with eco-friendly consumption and production, giving consumers distinct incentives to invest in these digital assets. By pairing themselves with environmentally friendly practices, cryptocurrency startups are able to align themselves with both future-focused investing and consumption habits.

Homework Question - How could your brand utilize cryptocurrency, or align itself with more future-focused business and consumption practices? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
20,662 Total Clicks
Nov 17 - Oct 18
This Quarter and Mild
TechEco
Sleep product companies minimize environment impact to cater to the eco-conscious
Implications - As concerns related to climate change continue to mount, more and more companies are setting themselves apart from competitors by pivoting to an eco-friendly approach. One of the more recent iterations of this shift has been in the bedding and mattress space, showing that consumers who have the means are willing to prioritize their values even when it comes to more mundane, everyday items like bedding.

Homework Question - How could your brand use an eco-friendly approach in order to set itself apart from its competitors? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
46,384 Total Clicks
Oct 17 - Oct 18
This Quarter and Mild
Art & DesignLifestyleHomeEcoLife
3D-printed foods come in vegan and eco-friendly forms
Implications - The potential within 3D-printing is vast, and the technology is now being adopted into the world of eco-consumption, with brands creating vegan and upcycled 3D-printed foods. These technologies and products come with the rise in demand for food products that align with consumers' personal principles.

Homework Question - How could your brand incorporate 3D-printing into its production processes? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
67,006 Total Clicks
Apr 17 - Oct 18
This Quarter and Warm
TechLifestyleEco