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Retail channels that focus on strategic location satisfy OOH needs quickly
Implications - With subscription services and IOT enabling for home delivery of all products, products typically consumed out of home must adapt. Retail spaces integrated into spots associated with consumers' daily routines achieve this, while adding technology and automation to lend speed to the equation. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,673 Total Clicks
Feb 16 - Nov 17
Recent and Average
TechBusinessRetail
Products that mitigate PMS symptoms are coming in new, unique forms
Implications - The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
81,187 Total Clicks
Apr 16 - Nov 17
Recent and Hot
TechBusinessLifestyleHealth
Brands are accommodating expecting mothers seeking to maintain their health
Implications - Expecting mothers in North America are becoming increasingly active to stay healthy during their pregnancies, and brands are accommodating this fact by offering apps and services that enhance the health and fitness of pregnant women. With more consumers seeking out well-rounded lifestyles, accommodating this shift in the women-specific health industry is an extension of the consumer desire for specialized experiences. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
23,418 Total Clicks
Mar 16 - Nov 17
Recent and Warm
TechBusinessLifestyleHealth
Tap-to-pay technology is worked into common everyday items
Implications - As secure cashless payment technology has proliferated, brands have moved far beyond credit cards, debit cards, and even smartphones as payment hubs. Removing as many barriers to purchase as possible, brands have incorporated tap-to-pay tech into common everyday items like gloves, keys, and watches. Simplifying the process of purchase itself lets brands shift consumers' focus more wholly towards the benefits of their product or service (as opposed to the peripheral aspects of acquiring that offering). [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
47,702 Total Clicks
Apr 17 - Nov 17
This Week and Warm
TechBusinessRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
29,842 Total Clicks
Oct 17 - Nov 17
This Week and Untested
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,798 Total Clicks
Nov 17 - Nov 17
This Week and Mild
Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
43,304 Total Clicks
Jul 16 - Nov 17
This Month and Mild
Trend Hunter Services
Holiday installations are employing playful, interactive features
Implications - The common nature of Christmas displays has led to brands and artists using interactive features in the installations or campaigns that they feature. Whether through the integration of tech or through playful events, brands are looking to create more authentic relationships with their consumers. This shift also serves the purpose of streamlining consumers' approach to holiday shopping, by giving them more incentive to shop in the areas the interactive displays are directed. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
68,258 Total Clicks
Nov 16 - Nov 17
This Month and Warm
TechArt & DesignMarketingBusiness
Streaming services are being designed to induce sleep and relaxation
Implications - Streaming services and brands are pushing out videos and audio that is designed specifically to induce sleep in those who use them, offering a convenient and affordable way for consumers to enhance this aspect of their health. As the interaction with digital content has an enormous impact on consumers' daily rituals, it is the logical next step that brands would also extend this dependent relationship into matters of self-care. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
52,633 Total Clicks
Dec 15 - Nov 17
This Month and Mild
Art & DesignBusinessLifestyleHealth
Beautifying ingredients are being found in surprisingly sweet snacks
Implications - As consumer awareness around ingredient health increases, indulgent candies and chocolates are given an overhaul with beneficial ingredients that promote healthy complexions and glowing skin. Borrowing inspiration from the world of cosmetics, snack brands are looking for detoxifying, collagen-boosting, anti-aging edibles that can be infused into delicious treats consumers already love. This combination demonstrates the compromise many consumers make when choosing healthy options that suit their lifestyle habits. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
35,828 Total Clicks
Jul 16 - Nov 17
This Month and Hot