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Businesses create festival-specific items to enhance engagement
Implications - Brands are aligning themselves with festival season and its associated "culture" by offering products that directly correlate to such events – whether they're sold there or used there. By aligning themselves with such Millennial-specific habits, these brands are able to forge direct and authentic connections with consumers. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
13,936 Total Clicks
Apr 18 - Apr 18
Recent and Warm
Art & DesignBusiness
Luxe in-flight experiences become increasingly niche
Implications - For those who can afford them, in-flight experiences that expand beyond comfort and entertainment are becoming increasingly common. Ranging from pet-friendly jets to in-flight aromatherapy, these products cater to luxury-minded consumers seeking more for the high costs they pay to fly, while giving brands the opportunity to elevate customer experiences with little extra costs. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
48,841 Total Clicks
May 16 - Apr 18
Recent and Warm
WorldBusinessTravel
Hybrid retail is taken to the next level with co-branded locations
Implications - Bringing co-branded ventures into the real world, brands are partnering together to create unique retail experiences that expand the way in which consumers think about the companies involved. Oftentimes, the companies involved in this approach will be very different from one another, adding in an element of surprise to the retail experience. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
68,664 Total Clicks
Aug 17 - Apr 18
This Week and Hot
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
45,257 Total Clicks
Jan 17 - Apr 18
This Week and Warm
MarketingBusinessInteractiveRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
The classic diner is revamped with contemporary elements
Implications - The traditional diner space is being updated with modern design standards, merging both old and new to create spaces that are equal parts nostalgic and relevant. These spaces cater to the familiarity nostalgia offers for consumers, along with the experiential nature of updating existing norms in the retail space. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,123 Total Clicks
Feb 16 - Apr 18
This Month and Warm
Art & DesignBusinessLifestyleFood
Temporary nightclub experiences are designed with specific purposes in mind
Implications - The traditional nightclub environment has been metamorphosed by non-nightclub related brands to suit their marketing or purpose-based needs. The use of nightclubs as spaces that are simultaneously engaging and educational gives consumers interactive brand experiences that strengthen loyalty. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
55,591 Total Clicks
Sep 16 - Apr 18
This Month and Warm
Art & DesignBusiness
Emerging blockchain platforms offer increased transparency for consumers
Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
73,546 Total Clicks
Oct 17 - Apr 18
This Month and Average
Trend Hunter Services
Movie theatres incorporate multiple experieneces to enhance socialization
Implications - Cinema experiences are enhancing the social aspects of going to the movie theater by offering dual-experiences that visitors are directly involved in creating. These revamped business models, or individual events, come in response to the rise of affordable on-demand streaming – with theatre experiences now required to think outside the box in order to appeal to convenience and cost-minded consumers. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
41,308 Total Clicks
Jul 17 - Apr 18
This Month and Warm
Art & DesignBusiness
Individuals with dietary restrictions can turn to subscriptions for help
Implications - Individuals with necessary or self-enforced dietary restrictions are increasingly able to turn to subscription services to cater to their specialized nutritional preferences. This shift comes as consumers increasingly demand and prioritize products and services that suit their niche interests and needs, rather than trying to cater to as many people as possible. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,355 Total Clicks
Sep 16 - Apr 18
This Month and Warm
BusinessLifestyleFoodHealthDrinking
Fast Food becomes even more convenient will the help of mobile tech
Implications - While typical QSR and fast food establishments already prioritize convenience and accessibility, brands are taking things a step further with the use of apps and other digital solutions on-site. Adding mobile payment and ordering to experiences like drive-thrus, brands are tapping into the growing need for more on-demand food service options. Not only eliminating wait times and payment processes, these streamlined features showcases a desire for hyper-convenience in every single aspect of a consumer’s daily journey. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
36,451 Total Clicks
Feb 16 - Apr 18
This Month and Warm
MarketingBusinessLifestyleFood