Newly Added
Category List
Full Index


Customizable options redesign the experience of ordering food and beverage
Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
100,228 Total Clicks
Nov 15 - Jun 17
This Week and Warm
Street-level activations help brands connect with on-foot commuters
Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
279,657 Total Clicks
Mar 16 - Jun 17
This Week and Hot
Retail experiences are designed around interactive athletic events
Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
83,567 Total Clicks
Nov 15 - Jun 17
This Week and Warm
Brand activations embed themselves into the air travel experience
Implications - As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
180,616 Total Clicks
Aug 15 - Jun 17
This Month and Hot
MarketingBusinessInteractiveRetail
Entrepreneurs omit the middle man to sell directly to consumers via peer recognition
Implications - Implications - Anyone with a great idea and a high-quality product can become a successful entrepreneur with use of online tools such as Kickstarter. However, what many direct to consumer companies have begun doing is utilizing social tools to not only advertise products, but create a community based in having "insider knowledge" to boost word of mouth marketing and allegiance to the burgeoning brand. This is executed via micro-influencer marketing, referral systems, or campaigns that strategically highlight the community aspect of using the product in question. This not only creates positive brand recognition, but highlights the exclusivity of DTC retail. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
52,545 Total Clicks
Nov 16 - Jun 17
This Month and Mild
Business
Consumers increasingly look for a helping hand through on-demand apps
Implications - Already used to looking at their phones when they need to look something up, the next step for consumers is looking to their phones for help in real life situations, from styling advice to pet healthcare. On-demand services are gaining ground in the app world, allowing small businesses to connect with a vast network of consumers seeking their specific services, demonstrating the increasing amount of trust consumers have for the on-demand business model. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
32,558 Total Clicks
Oct 16 - Jun 17
This Month and Mild
TechMobileBusinessNew Ventures
On-demand services run errands for busy consumers
Implications - For consumers who are either too busy or otherwise inconvenienced every time they need to run an errand, there are a multitude of on-demand apps sprouting up to fulfill these niche needs. Saving consumers time, energy and even worry about potentially forgetting something, instant deliveries and services mean consumers don’t have to run out on their lunch breaks to get their laundry done or make a special trip for gas or milk. In a culture where the phrase "there's an app for that" increasingly rings true, instant gratification and hyper-convenience reign supreme. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,900 Total Clicks
Jan 16 - Jun 17
This Month and Warm
Trend Hunter Services
Consumer desires become instantly attainable through on-demand services
Implications - Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
99,669 Total Clicks
Feb 16 - Jun 17
This Month and Average
The thriving peer sharing economy creates opportunity for B2B startups
Implications - As the share economy continues to expand and evolve, a new breed of employee is emerging along with a wave of opportunity for new businesses to adopt a share-conscious B2B model. Particularly with the omnipotence of services like Airbnb and Uber, startup businesses are starting to cater to the needs of workers in these emerging areas, whether it be insurance for ride-share vehicles or home prep services for short-term renters. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
48,140 Total Clicks
Aug 16 - Jun 17
This Month and Mild
BusinessNew Ventures
Travelers increasingly leverage P2P platforms for the insider experience
Implications - As consumers seek more freedom from their time-crunched schedules, traveling the world is becoming more accessible than ever, especially with the integration of P2P solutions offering a more intuitive approach to gaining worldly experience. One of the biggest benefits of leveraging the P2P economy, including peer-facing apps offering detailed insights from locals, is that modern travelers get the insider access they seek, facilitating communal integration rather than going the surface-level tourist route. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,610 Total Clicks
May 16 - Jun 17
This Month and Average