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Taxi services revamp features in response to an influx of competitors
Implications - It is indisputable that the traditional taxi has been edged out by more convenient counterparts in recent years, and these services are having to revamp what they offer in response to this ever-increasing competition. This shift involves everything from technological changes to eco-friendly innovations, offering consumers the increasingly detailed purchase incentives they now seem to prioritize. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
55,082 Total Clicks
Apr 17 - Jan 18
New and Average
TechBusinessAutos
Small financial institutions entice customers by removing fees
Implications - Emerging banking institutions are playing off of consumers' growing mistrust of large banks by getting rid of the dreaded fees associated with spending and transferring money. This shift further distinguishes these startups from their larger competitors, and brings in on-the-fence consumers who may otherwise be weary of putting their money into less established businesses. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,551 Total Clicks
Mar 17 - Jan 18
Recent and Mild
TechBusiness
Businesses streamline freelancing opportunities and lifestyles
Implications - Brands are now accommodating consumers who make their own work schedules, and are providing them with services that streamline and enhance the various processes they experience as freelancers. These services connect freelancers to networking opportunities, work spaces and payment apps – all of which have designs centralized around flexible work schedules. This emerging work culture is a reactionary response to the inflexible nature of employment in North America that has long been the norm, and is led by younger generations seeking the freedom to work without it detracting from their accustomed lifestyles. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,953 Total Clicks
Sep 17 - Jan 18
Recent and Mild
TechBusiness
Services that assist entrepreneurs become increasingly specific
Implications - Statistics show a steady increase in startups in recent years, which has created a need for services that provide entrepreneurs with assistance in launching ventures. This typically runs the range of high-level assistance like finance or help crafting a business plan. However, assistance with the idiosyncrasies of running a business is on the rise -- essentially, small details that help small businesses seem more seasoned. This 360-degree view of business ownership speaks to the expectations consumers have of businesses in the social media age. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
25,250 Total Clicks
Feb 17 - Jan 18
This Week and Mild
Business
The 6 Patterns of Opportunity & Top 18 Megatrends
Party culture transforms to include immersive tech and distinct narratives
Implications - Party culture is slowly transforming to include novelty experiences that prioritize more distinct forms of engagement, whether through tech or through spaces designed around enforced narratives. This shift comes as the norm of partying makes way for interactions that aren't solely centered around meeting people and consuming alcohol, but in elevating memorability. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
24,221 Total Clicks
Nov 16 - Jan 18
This Week and Average
TechArt & DesignBusiness
Small businesses are being built on the premise of charity and purpose
Implications - Whereas big brands tend to be reactive in their charitable campaigns, an increasing number of small businesses are being built for the very purpose of raising awareness and contributing to various social, environmental and political causes. This shift has produced an unusual dichotomy, in which large companies are having to rectify the problems they are partially responsible for contributing to globally, while small brands are able to take the moral high ground while still preserving "charity" as a primary selling point. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
289,095 Total Clicks
Dec 15 - Jan 18
This Week and Mild
BusinessSocial Good
Hispanic Millennials react to negativity by re-identifying with their roots
Implications - The negative political discourse around Hispanic immigrants in North America has resulted in these communities' re-identification with their culture – channeled through media, empowerment and education. Via activism, art and business, these groups are now defining success in America as something to be achieved with their cultural roots intact, rather than the assimilation that had been valued for a long time before it. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,483 Total Clicks
May 16 - Jan 18
This Week and Mild
Pop CultureBusiness
Trend Hunter Services
Brands offer products and services that prioritize parenting and health in tandem
Implications - Brands are now accommodating a new generation of parents that often prioritizes personal health and pre-pregnancy routines, alongside their new responsibilities as parents. This reactive shift recognizes the importance of multifunctionality in convenience, as it takes a "two birds one stone" approach to parenting while maintaining health. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
172,479 Total Clicks
Mar 15 - Jan 18
This Month and Warm
Brands blend the benefits of eCommerce and brick and mortar shopping
Implications - Combining the convenience of eCommerce with the confidence associated with in-person purchase decisions, fashion brands are bringing together the online and physical worlds to offer consumers a balance between simplicity and experience. This shift functions as the ideal amalgamation of purchase methods, and is evidence of the fact that the eCommerce and brick and mortar industries can work in tandem in a way that offers consumers the novelty they seek. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
109,487 Total Clicks
Apr 16 - Jan 18
This Month and Hot
TechArt & DesignBusiness
Brands use Tinder as a model that inspires their apps and services
Implications - The game-changing platform Tinder has not only inspired companies in the dating industry, but also industries that are entirely unrelated to dating. Whether in finance, fitness or networking, the platforms companies are designing are now often inspired by the "left or right swipe" function that Tinder made popular. More than simply streamlining user experience, this shift now offers the benefit of evoking a sense of familiarity in customers. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
37,299 Total Clicks
May 17 - Jan 18
This Month and Average
TechMobileBusiness