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Brands help boost the visibility of families outside of heteronormative standards
Implications - As heteronormativity in the mainstream slowly makes way for a more inclusive and dynamic picture of what the family unit can look like, brands are seeking to adopt a more all-encompassing approach in the services and products they offer to parents and families. With the evolution of social dynamics has come brands' continued willingness to cater to what is now marketed as the norm, rather than perceived as being the exception. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
31,952 Total Clicks
Jun 16 - Aug 17
This Week and Mild
Art & DesignMarketingBusiness
Grocery stores feature ripeness-indicators to encourage shrewd shoppers
Implications - As health-conscious consumers veer away from the frozen food isles towards fresh produce, we’re seeing a surge in the desire to be educated on best uses for getting the most out of fresh fruits and vegetables. From solutions that educate shoppers on ripeness to innovations for keeping fruit fresher for longer, grocers are making fresh produce more accessible for everyday consumers, acknowledging spending trends towards investing in personal health as well as high quality products. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
105,834 Total Clicks
Dec 16 - Aug 17
This Month and Warm
Fresh fruits are made more enticing with user-friendly wrappers
Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
29,654 Total Clicks
Dec 16 - Aug 17
This Month and Warm
Downtown sees a shift towards environmentally beneficial infrastructure
Implications - Drawing energy from bustling city hubs, urban infrastructure is seeing a transition towards roads and sidewalks that can channel the power from huge concentrations of people towards making positive impacts on the surrounding environment. This huge impending shift is coming at an opportune time alongside the emergence of eco-conscious vehicles, ensuring that the cities themselves will also be up-to-par with the new wave of environmental technologies. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
57,185 Total Clicks
Apr 16 - Aug 17
This Month and Warm
TechBusinessEcoEco Architecture
The 6 Patterns of Opportunity & Top 18 Megatrends
The office environment adapts to be more inclusive and welcoming to diversity
Implications - Rather than the expectation that employees conform to a company standard, the office is adapting to modern diversity trends by offering resources and supportive features that create a safe and productive environment for all. From soothing privacy pods to pronunciation coaching apps, the office space is evolving to become much more inclusive of a broader range of diverse peers and their unique needs. As employers become more conscious of equality within the workplace, more emphasis is being placed on embracing everyone’s differences and offering the most supportive environment possible to help everyone achieve their full potential. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
67,904 Total Clicks
Mar 16 - Aug 17
This Month and Mild
BusinessLifestyle
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,128 Total Clicks
Apr 16 - Jul 17
This Month and Warm
AR features entice consumers to engage with products in-store
Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
109,205 Total Clicks
Mar 15 - Jul 17
This Quarter and Warm
Trend Hunter Services
Path to purchase is simplified through credit-connected loyalty cards
Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
13,616 Total Clicks
Oct 16 - Jul 17
This Quarter and Mild
TechMobileBusinessLifestyleRetail
Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
36,781 Total Clicks
Feb 17 - Jul 17
This Quarter and Warm
Children are empowered to be co-creators of their own experiences
Implications - With their penchant for self-taught skills and digital prowess, kids are savvier than ever, empowering them to take center stage at their own festivals and events where they can gain new knowledge and show off their creativity. Modern parents increasingly want their children to have an entrepreneurial mindset from a young age, resulting in a huge shift from play-focused family activities towards educational and empowering activities that encourage personal growth. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
21,041 Total Clicks
Aug 16 - Jul 17
This Quarter and Untested