The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing
Laura McQuarrie — October 29, 2024 — Lifestyle
References: us.drink-trip & bevnet
Calm, the number-one app for sleep, meditation and relaxation teamed up with functional beverage brand TRIP to create the co-branded Cucumber Mint Mindful Blend with soothing ingredients like magnesium, L-theanine, ashwagandha and lion's mane.
Inspired by the Eastern Standard cocktail, the TRIP x Calm Cucumber Mint Mindful Blend promotes relaxation and mental well-being with its carefully chosen ingredients. These natural adaptogens help the body better deal with stressors on a daily basis, and encourage resilience and balance to help people reclaim their compromised focus, creativity or energy. According to TRIP, 95% of TRIP customers who tried a Mindful Blend drink said that it made them feel calmer.
On each can, customers will find a QR code that leads to Calm's website and offers three free months of the company’s services.
Inspired by the Eastern Standard cocktail, the TRIP x Calm Cucumber Mint Mindful Blend promotes relaxation and mental well-being with its carefully chosen ingredients. These natural adaptogens help the body better deal with stressors on a daily basis, and encourage resilience and balance to help people reclaim their compromised focus, creativity or energy. According to TRIP, 95% of TRIP customers who tried a Mindful Blend drink said that it made them feel calmer.
On each can, customers will find a QR code that leads to Calm's website and offers three free months of the company’s services.
Trend Themes
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Adaptogenic Beverage Blends — Innovative drinks incorporating natural adaptogens like L-theanine and ashwagandha help consumers manage daily stress and enhance mental well-being.
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Digital-physical Integration — Products featuring QR codes that link to online resources bridge the gap between tangible goods and digital wellness services.
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Co-branded Wellness Products — Collaborations between wellness apps and functional beverage brands create new opportunities for comprehensive mental health support.
Industry Implications
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Functional Beverages — This sector is evolving with the addition of ingredients that offer cognitive and stress-relief benefits, appealing to health-conscious consumers.
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Mental Health Tech — Digital wellness platforms are expanding their reach by partnering with physical product brands, providing holistic wellness solutions.
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Natural Supplements — The demand for natural adaptogens and supplements is growing as consumers look for organic ways to support mental resilience and balance.
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