Health Trends

Trend - With a focus on healthy snacking, brands are launching potato chips with probiotic recipes to provide better-for-you alternatives to common snacks. These chips support gut health and are designed to be consumed on a more frequent basis than regular potato chips, helping appease cravings.

Insight - Most consumers stray away from diets that involve purely restricting food quantity, and rather gravitate toward opting for better-for-you replacements in each meal and snack. These consumers place more importance on natural ingredients and those with health benefits, than they do on calorie counts. This consumer pressure enables businesses to create products that swap empty calories for nutrient-dense recipes, promoting healthy lifestyles without compromising on flavor or quality.