Health Trends

Trend - The rise of "wellness" within esports has put a greater focus on nutrition among gamers. Now, emerging brands are helping players adopt healthier diets and lifestyles with programs and partnerships that focus on nutritional offerings and education within esports.

Insight - Avid gamers spend long hours sitting, and often choose convenient but less healthy foods in order to maintain focus. Additionally, most F&B partners and sponsors tend to be less healthy foods--making little space for nutritional health in the industry. As esports' global reach expands, brands that prioritize players' wellbeing as much as performance are making space for a more culturally inclusive industry.