Grab-and-Go Meal Bars

CTRL's Meal On-The-Go Bars Fuel Healthy Living on the Go

The newly launched Meal On-The-Go Bars from CTRL mark the company's expansion into functional foods and its continued commitment to fueling healthier lifestyle choices in the digital creator arena. With fun new flavors and wholesome ingredients, these meal bars are designed to satisfy anytime and anywhere.

Each of the flavors (Chocolate Chip Cookie Dough and Magic Charms) boasts 15 grams of premium whey protein, 240 calories, 27 grams of healthy carbohydrates and nine grams of fiber. Sundance DiGiovanni, co-founder of CTRL and Major League Gaming, clarifies, "These aren’t your average protein bars. Loaded with proteins, vitamins, nutrients, macros, a roasted cashew butter base, sweetened with honey, and other wholesome ingredients, the bars will simultaneously curb your hunger and satisfy your sweet tooth, all while putting your health first."

Functional Foods
There is an opportunity to create more functional food products that fuel healthier lifestyle choices for people on the go.
Healthy Snacking
Health-conscious consumers are seeking out more healthy snack options that are also convenient and satisfying.
Personalized Nutrition
There is potential to develop personalized nutrition options for consumers based on their specific dietary needs and preferences.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can innovate by expanding their product lines to include healthier, more functional snack options for busy consumers.
Fitness and Wellness
The fitness and wellness industry can collaborate with food and beverage companies to promote and distribute healthy snack options for on-the-go consumers.
Technology
The technology industry can develop mobile apps or other platforms to help consumers easily find and purchase healthy snack options while they are on the go.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 69%
Freshness 13%