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Social Good

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
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Top 65 Social Good Trends in May
Top 65 Social Good Trends in May
From Virtual Tip Jars to Inclusive Tech Campaigns
The May 2020 social good category presents a collection of initiatives, most of which have been launch as part of ongoing relief efforts to mitigate the consequences of the COVID-19 pandemic. It... MORE
Sunscreen-Branded Candles
Sunscreen-Branded Candles
Hawaiian Tropic Debuted the New Scented Candle: Beachside (Inside)
Iconic sunscreen brand Hawaiian Tropic is making it easier for beach-lovers to spend the summer indoors with the launch of its limited-edition new scented candle, appropriately titled Beachside (... MORE
Autonomous Drone PPE Deliveries
Autonomous Drone PPE Deliveries
Zipline is Delivering Equipment for Us Healthcare Professionals
Zipline, the California based robots company, announced that it will be completing PPE deliveries to healthcare workers in the United States. The PPE deliveries will be completed by drones through a... MORE
Waterless Jelly-Encased Medications
Waterless Jelly-Encased Medications
The Conceptual 'Jelly' Medicine Doesn't Require a Glass of H2O
The conceptual ‘Jelly’ medicine has been designed as a healthcare solution for developing nations to help offer an alternative way to take essential medication. The medication is... MORE
Bamboo-Built Community Centres
Bamboo-Built Community Centres
Rizvi Hassan Uses Bamboo to Make Refugee Camp for Rohingya Women
A new community center for displaced Rohingya women and girls is built in Camp 25—“a refugee site in a forested area of Teknaf in Bangladesh.” The architect Rizvi Hassan used bamboo as... MORE
Beer-Branded Pandemic Initiatives
Beer-Branded Pandemic Initiatives
Belgian Moon Partners with Canadian Artist for COVID-19 Efforts
Belgian Moon recently partnered with local Canadian artists in an effort to promote a message of unity and positivity in the face of the COVID-19 pandemic. The initiative features various local... MORE
Fashion Brand Virtual Retreats
Fashion Brand Virtual Retreats
Free People & Who What What Launched a Virtual Retreat on Zoom
To help consumers pass time in quarantine and develop new wellness skills, whimsical fashion brand Free People joined forces with influencer Who What Wear to launch a virtual retreat accessible on... MORE
Emergency Meal Deliveries
Emergency Meal Deliveries
McLane Global Launched the Emergency Meals-to-You Program
During the COVID-19 pandemic, many companies and organizations are partnering to provide emergency meals for those in need. In the United States, leading food and logistics company McLane Global has... MORE
Co-Created Benefit
Brands and creatives are working on collaborations for COVID-19 relief
Trend - Brands are collaborating with other brands, creative professionals, and even their fans to co-design unique products. These projects are launched as relief efforts for independent businesses and individuals who have been strongly affected by the COVID-19 pandemic.
Workshop Question - How might your brand orchestrate relief efforts for a community in need?
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Popularity
Activity
Freshness
Patterns
Megatrends
Charitable Graphic T-Shirts
Charitable Graphic T-Shirts
Aries' NHS by Aries Tee Raises Money for Key Health Workers
London-based brand Aries launches the NHS by Aries graphic tee in order to raise awareness and money for key health workers during this time. The special edition shirt is designed with inspiration... MORE
Emergency Food Programs
Emergency Food Programs
The SEED Emergency Food Program is Aiming to Provide 50,000 Meals a Week
Emergency food programs are incredibly important as the COVID-19 pandemic unfolds as the outbreak has aggravated food insecurity on a global scale. Proof of this comes from The SEED, which is an... MORE
Archival Fashion Fabric Masks
Archival Fashion Fabric Masks
The Mira Mikati Mask is a Fashionable Safety Accessory
The Mira Mikati Mask is a protective accessory launched by the fashion designer that is best known for her DIY and crafts-inspired aesthetic. Made from archival fabric from the designer’s past... MORE
Volunteer-Connecting Apps
Volunteer-Connecting Apps
Non-Profit Initiative KOMAK Connects Volunteers with People in Need
Amid the COVID-19 pandemic, a Copenhagen non-profit initiative dubbed KOMAK (which is the Persian word for ‘Help’) is a new platform that helps connect ‘healthy’ volunteers... MORE
40 Social Business Trends in May
40 Social Business Trends in May
From Social Distancing Games to Volunteer Grocery Vouchers
Ranging from charitable social distancing games to volunteer grocery vouchers, the May 2020 social good trends showcase how brands across an array of industries have launched products and services... MORE
Frontline Worker Telecom Promotions
Frontline Worker Telecom Promotions
Vodafone is Giving Unlimited Mobile Data to Workers in the UK
Vodafone has announced that it will be gifting frontline workers with unlimited mobile data for a limited time to help keep them connected as they fight against COVID-19. The promotion was... MORE
Nurse-Celebrating Jewlery
Nurse-Celebrating Jewlery
Pandora's Nurse Dangle Charm Supports Health Workers During COVID-19
Jewelry brand Pandora recently launched a charitable initiative in support of National Nursing Week. The initiative launched on May 12 for International Nurses Day which saw all proceeds on the sale... MORE
Auto Brand Pandemic Initiatives
Auto Brand Pandemic Initiatives
The Porsche Roadside Assistance Program Supports Health Workers
Porsche Cars Canada recently announced the extension of its Porsche Roadside Assistance program in an effort to help support health workers who are on the front lines during the ongoing COVID-19... MORE
Charitable Sleep Brand Donations
Charitable Sleep Brand Donations
Endy is Donating its Endy Mattresses to Canadian Hospitals
Canadian direct-to-consumer sleep brand Endy recently donated a number of its best-selling Endy mattresses to hospitals across Canada. In light of the ongoing COVID-19 pandemic, frontline healthcare... MORE
LGBTQ+ Confectionary Initiatives
LGBTQ+ Confectionary Initiatives
Skittles Partners with GLAAD to Support LGBTQ+ Community
With Pride just around the corner, iconic rainbow candy brand Skittles teamed up with GLAAD (the world’s leading LGBTQ+ media advocacy group) for a special initiative to support the LGBTQ+... MORE
Pride-Celebrating Kombuchas
Pride-Celebrating Kombuchas
The Brew Dr. Kombucha Love Kombucha Supports The Trevor Project
The Brew Dr. Kombucha Love Kombucha has received a Pride month branding update to help spread love and support for the LGBTQ community. The kombucha is wrapped in a rainbow-covered label that give... MORE
Emergency Food Box Programs
Emergency Food Box Programs
Feed Ontario's Program Will Deliver Pre-Packaged Boxes to Food Banks
In response to the ongoing COVID-19 pandemic, Feed Ontario has launched an emergency food box program that will deliver supplies to food banks across the country. The new initiative is intended to... MORE
Senior-Friendly Home-Delivered Meals
Senior-Friendly Home-Delivered Meals
Tivity Health Partners to Provide Support for Seniors
Recognizing the importance of home-delivered meals for the senior community amid the COVID-19 pandemic, Tivity Health—a leading provider of nutrition, fitness, and social engagement solutions—... MORE
Pride-Honoring Smartwatch Straps
Pride-Honoring Smartwatch Straps
The New Apple Watch Pride Edition Sport Bands are Celebratory
Two new Apple Watch Pride Edition Sport Bands have been unveiled this month to celebrate the upcoming Pride celebrations that will be virtual for the first time ever in response to the COVID-19... MORE
Socially Supportive Hand Sanitizers
Socially Supportive Hand Sanitizers
The Vegamour Hand Sanitizer Spray Supports Those in Need
The Vegamour Hand Sanitizer Spray is a new product from the clean beauty brand that aims to offer consumers with a socially supportive way to keep their hands free from germs. The sanitizer comes in... MORE
Nutrition Food-Forward Initiatives
Nutrition Food-Forward Initiatives
Dole Packaged Foods Aims to Provide Access to Healthy Foods
Access to healthy food has always been important. However, the current health pandemic is making it even more difficult for individuals to maintain a nutritious diet—to a great extent, this is a... MORE