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Social Good Trends

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
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play_circle_filled Social Good Basketball Nets
Social Good Basketball Nets
NBA's 'Nets for Change' Transforms Marine Debris into Opportunities
The NBA’s “Nets for Change” initiative, in collaboration with Leo Burnett Dubai and Publicis Groupe, is a pioneering effort in India that addresses two critical challenges: the... MORE
Socially Conscious Wine Producers
Socially Conscious Wine Producers
Lubanzi Wines Boasts a Range of Delicious Beverage Options
Lubanzi Wines stands out as a socially conscious wine producer committed to sustainability and making a positive impact. Founded by Charlie Brain and Walker Brown in Cape Town, the company focuses... MORE
Marriage Audio Assistants
Marriage Audio Assistants
easypaisa Launches the Audio Nikahnama Service
easypaisa, a comprehensive digital financial platform that aims to simplify everyday transactions for its users in Pakistan, has launched a special feature that appears somewhat outside of its... MORE
Honest Female Athlete Campaigns
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
This International Women’s Day, Hillberg & Berk, a Canadian jewelry brand founded by women, is partnering with some of Canada’s most prominent female athletes to share their unfiltered... MORE
Gen Z IRL Campaigns
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
In alignment with the Global Day of Unplugging from March 1 to March 2, 2024, Hinge introduces its ‘One More Hour’ campaign, urging young adults to disconnect from their digital devices.... MORE
Modern Design Research Centers
Modern Design Research Centers
Triennale Milano Introduces Its New Addition Called 'Cuore'
Triennale Milano, an Italian museum of art and design, recently announced the launch of a design research center. Dubbed ‘Cuore,’ the new facility is dedicated to research, study, and... MORE
Anti-Bullying Toy Store Campaigns
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Toys “R” Us debuted an important anti-bullying toy store campaign collaboration with the WITS Programs Foundation for Pink Shirt Day which falls on February 28th. The initiative is dedicated to... MORE
Charitable Beauty Initiatives
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
Neutrogena Canada is teaming up with Melanoma Canada to sponsor the 7 Summits Snowshoe Challenge for Skin Cancer this February. Canadians are invited to participate in snowshoeing, biking, running,... MORE
Ocean Purity Petitons
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
80% of the world’s sewage is dumped untreated into our oceans and to bring attention to an issue that has gone unresolved for too long, The Dirty Protest was created. This petition against... MORE
Top 35 Social Good Trends in February
Top 35 Social Good Trends in February
From Imperfect Produce Subscriptions to Community Social App
The 2024 social good trends are reshaping the corporate landscape, with businesses increasingly aligning their strategies with environmental sustainability, mental health advocacy, and inclusivity... MORE
Hobbyist Printing
Free public and online 3D printing courses reduce barrier-to-entry for hobbyists
Trend - Low-cost or free 3D printing courses are being hosted by libraries, universities, and independent websites. These courses lower the barriers of cost and education for 3D printer use to draw more adults to the field, whether as a creative outlet or for CAD (Computer-Assisted Design)-related jobs.

Insight - While many individuals find a balance between work and personal lives, such as hobbies and social connections, others find themselves unfulfilled, either in the workplace or in keeping occupied. This leads to these groups searching for new avenues for enjoyment, such as new employment or a new hobby. As a result of these combined desires, hobbies with the potential to generate income are preferred. Fields that reduce the barriers via free and public services can draw in these individuals.
Workshop Question - What could your brand or industry do to lower consumer barriers related to cost or education?
7.9
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Popularity
Activity
Freshness
Patterns
Megatrends
Top 100 Drinking Trends
Top 100 Drinking Trends
From Spiced Vanilla Lattes to Citrusy Strawberry Gins
The February 2024 drinking trends reflect a dynamic shift towards sophistication, health consciousness, and environmental responsibility in consumer preferences. As enthusiasts increasingly... MORE
Small Business Investment Initiatives
Small Business Investment Initiatives
'aeXea Capital' is Investing in Baby Boomer-Founded Brands
aeXea Capital is a company that invests in and transforms small businesses in the blue-collar sector with a particular focus on those founded by baby boomers. The company is led by Marek Niedzwiedz,... MORE
Inclusive Skincare Campaigns
Inclusive Skincare Campaigns
Vaseline Launched Mended Murals Aim to Care for Skin of Color
Vaseline has launched Mended Murals, an initiative aiming to care for skin of color and enhance access to skin health resources in underrepresented communities. This project focuses on revitalizing... MORE
Gaming Icon Wall Lights
Gaming Icon Wall Lights
Razer Released an LED Wall Light of its Iconic 'Sneki Snek' Mascot
The Sneki Snek Wall Light from Razer is a wall-mounted LED light that features the adorable mascot of Razer’s environmental campaign, Sneki Snek. The light has a soft-touch silicone surface and a... MORE
Inclusive Book Campaigns
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Indigo is marking Freedom to Read Week by spotlighting books that have faced challenges or bans, particularly those by BIPOC and LGBTQ+ authors, as well as works dealing with themes of sexuality and... MORE
Rose Garden-Inspired Candles
Rose Garden-Inspired Candles
Outdoor Fellow's Flower Garden Scented Candle is Sophisticated
Outdoor Fellow boasts the Flower Garden Scented Candle, a product that promises a sophisticated olfactory experience. With an aim to bring the essence of a spring morning walk through a blooming... MORE
play_circle_filled The Evolution of Education
The Evolution of Education
Trend Hunter's Now Trending Series Explores the AI & Education
Dive into Trend Hunter’s latest Now Trending Series on Education, where we explore the revolutionary impact of technology on the learning landscape. This series sheds light on how Focus Tech... MORE
Wellness-Focused Spoken Word Concerts
Wellness-Focused Spoken Word Concerts
When Sisters Speak Runs as Part of Black Mental Health Week
The 24th annual spoken word concert, When Sisters Speak, promises to be a dynamic and impactful event that showcases the talent of Black women in the spoken word and live arts scene. Spearheaded by... MORE
Comprehensive 3D Printing Resources
Comprehensive 3D Printing Resources
'Udemy' Offers Engaging Online Courses on 3D Printing
Udemy and its 3D printing courses are a great resource for hobbyist adults looking to express themselves through 3D printing, namely the 3D Printing from Zero to Hero in Blender – FDM & MSLA... MORE
3D Printing Resource Databases
3D Printing Resource Databases
'Printlab' Focuses on Providing 3D Printing Courses and Challenges
Printlab is an online platform that provides 3D printing courses, projects, and challenges for various users, such as educators, hobbyists, and professionals. Printlab aims to promote creativity and... MORE
Online Creative Course Platforms
Online Creative Course Platforms
Coursera Partnered with Illinois on an Online 3D Printing Course
The ‘3D Printing and Additive Manufacturing Specialization’ course from the University of Illinois is featured on Coursera’s homepage, under the “Physical Science and Engineering.&#... MORE
Tree-Planting Browser Extensions
Tree-Planting Browser Extensions
Refoorest Plants Trees While Users Search the Web
Refoorest is a browser extension that offers a unique and effortless way to contribute to environmental conservation. By simply adding the extension with a single click, users can start planting... MORE
Emotional Awareness Apps
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
The Renée Crown Wellness Institute at the University of Colorado Boulder has unveiled its latest initiative, the InsideU Social Emotional Learning App, designed to revolutionize emotional education... MORE
Gender-Based Rideshare Features
Gender-Based Rideshare Features
Lyft's New Gender-Based Safety Feature is Available Across the US
Rideshare app Lyft has debuted an innovative gender-based feature, Women+Connect, which has officially launched in Philadelphia and nationwide. This expansion marks a significant step in the... MORE
Body Confident Sport Programs
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Dove Canada is championing the cause of boosting body confidence among young female athletes through a strategic partnership with Kylie Kelce, especially as new research reveals a startling 45% of... MORE