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Social Good

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
Clothing Repurposing Projects
Clothing Repurposing Projects
adidas is Launching a Buy-Back Program for Its Customers in the UK
adidas has started a buy-back program for clothing in the United Kingdom. In order to launch the buy-back program, adidas collaborated with a London startup, named Stuffstr. adidas previously... MORE
Charitable Pie-Themed Donuts
Charitable Pie-Themed Donuts
The Pie, Pie My Darling Donut Helps Support Big Brothers Big Sisters
‘Tis (nearly) the season of giving, which is why Voodoo Doughnut has rolled out a charitable new creation called the ‘Pie, Pie My Darling’ donut. The Pie, Pie My Darling donut is... MORE
Bespoke Ethically Sourced Jewelry
Bespoke Ethically Sourced Jewelry
Bario Neal Offers Customizable Jewelry That is Guilt-Free
As demand from consumers for more transparent supply chains increases, Bario Neal has set itself apart with its ethically sourced and consciously made jewelry. The brand boasts a varied selection of... MORE
Sustainable Food Discovery Apps
Sustainable Food Discovery Apps
Forkful Helps Users Make Sustainable and Nutritious Food Choices
In an effort to help consumers make sustainable and nutritious food choices, a new app called ‘Forkful’ recently launched that not only shows users the health benefits of various foods... MORE
Troll-Themed Virtual Games
Troll-Themed Virtual Games
The Troll Factor Game Focuses on Understanding the Spread of Fake News
In an attempt to showcase how easily fake news and misinformation can spread online, the online game ‘Troll Factory’ has players attempt to expand their social media influence “by... MORE
Charitable Judicial Dolls
Charitable Judicial Dolls
Barbie's Dream Gap is Targeting Girls Interested in Judicial Careers
Barbie’s Dream Gap is continuing its initiative after partnering with GoFundMe, this time turning its focus to girls looking to pursue judicial careers. This organization, led by the iconic... MORE
Design-Forward Climate Strike Posters
Design-Forward Climate Strike Posters
Glug Develops an Expansive Database for Activist Posters
If you attend marches and public gatherings that demand action in favor of ecological sustainability then you are aware of all the creative climate strike posters that reel you in. These visuals are... MORE
Top 40 Social Good Trends in October
Top 40 Social Good Trends in October
From Branded Climate Strikes to Tree-Saving Software
From volunteering to donations, the October 2019 social good list showcases how individuals and businesses are contributing to building a better world. There are many companies and groups out... MORE
Lab-Grown Luxury
The ethical diamond industry grows due to Millennial demand
Implications - Ethically-sourced diamonds are increasingly popular as Millennials begin choosing lab-grown jewels that don't carry the same moral baggage as mined diamonds. This shift comes with companies looking to better align with the values of their consumers–as Millennials tend to purchase conscientiously, brands are responding in-kind.
Workshop Question — How could your brand better align itself with the values of its customers?
Ocean-Friendly Fall Apparel
Ocean-Friendly Fall Apparel
Twothirds Fall Collection is Sustainable and Low-Impact
Consumers seeking to purchase from guilt-free retailers should consider Barcelona-based low-impact fashion company—Twothirds—and the company was named after our planet as two-thirds of... MORE
Women-Centric Members Clubs
Women-Centric Members Clubs
AllBright Empowers and Forms Female Communities Through Programming
In the 21st century, female communities are going strong and continuing to grow, with more opportunities being generated for leadership and entrepreneurship. The lifestyle of the contemporary woman... MORE
Charitable Clothing Line-Run Podcasts
Charitable Clothing Line-Run Podcasts
Ralph Lauren's Podcast Drops Alongside a Clothing Line
Ralph Lauren’s podcast will aid in the fight against cancer, as part of the brand’s Pink Pony initiative. The seven-part series will feature celebrity guests who have been impacted by... MORE
Professional Development Ride Promotions
Professional Development Ride Promotions
Lyft Offers Free or Discounted Rides for Job Interviews
Lyft has announced that it will offer free or discounted rides to users who are traveling to or from a job interview or a professional training program. The program will launch in over 35 different... MORE
Lab-Grown Meatloafs
Lab-Grown Meatloafs
Ochakov Food Ingredients Plant (OKPI) Cultivated Slaughter-Free Meatloaf
Food science has grown exponentially in the past few years, specifically regarding cultured or cell-based meat, and one notable example includes cultivated lab-grown meatloaf. The latest food... MORE
play_circle_filled Pollution-Filtering Algae Glass
Pollution-Filtering Algae Glass
Researchers Design a Microalgae Capable of Filtering Polluted Air
The University of North Carolina’s Integrated Design Research Lab (IDRL), located in Charlotte, has a team of scientists researching a new algae glass curtainwall that’s capable of filtering... MORE
Philanthropic Jewelry Pieces
Philanthropic Jewelry Pieces
The Jewel In Giving Lets Shoppers Donate to an Organization of Choice
The Jewel In Giving is on a mission to change the way people shop for jewelry online with a philanthropic jewelry initiative that helps shoppers donate a portion of the product’s purchase... MORE
play_circle_filled Anti-Ocean Plastic Initiatives
Anti-Ocean Plastic Initiatives
Sam Bencheghib Pledged to Run from the East Coast to the West Coast
There is a staggering amount of plastic waste that is entering our oceans each year and in an effort to raise awareness, Sam Bencheghib—co-founder of the media outlet and environmental... MORE
Mental Health Pop-Up Museums
Mental Health Pop-Up Museums
The Museum of Lost & Found Potential Highlights Mental Health Themes
In honor of World Mental Health Day, a new pop-up museum in London, England launched to showcase the struggles many individuals with mental health face—it is titled the Museum of Lost &... MORE
play_circle_filled Furniture Safety Projects
Furniture Safety Projects
IKEA's Safer Homes Initiative Informs Customers on Furniture Safety
IKEA has launched Safer Homes, which is a safety initiative for furniture. The IKEA Safer Homes initiative has an app, a website, as well as workshops, that were all created to foster a safer... MORE
play_circle_filled Human Rights Awareness Campaigns
Human Rights Awareness Campaigns
Rainbow Railroad Launched the Inclusive #HelpOthersOut Campaign
In honor of National Coming Out Day and to raise awareness about the difficulties individuals in the LGBTQ+ community face when coming out, social justice nonprofit Rainbow Railroad launched the #... MORE
Charitable Rose Gold Jewelry
Charitable Rose Gold Jewelry
Biko's New Delicate Line of Jewelry Supports RETHINK Breast Cancer
Ahead of Breast Cancer Awareness Month, Biko joined with RETHINK Breast Cancer to support the many women who are affected by the disease, offering 20% of the proceeds from each piece sold of its... MORE
play_circle_filled Mental Health Awareness Initiatives
Mental Health Awareness Initiatives
HBO Launched the New 'It's OK' Initiative About Mental Health
In an effort to destigmatizes mental health issues, American network HBO launched the new ‘It’s Ok’ initiative. The campaign takes snippets of the network’s most popular... MORE
Seamless High Waisted Leggings
Seamless High Waisted Leggings
100% of Proceeds from Aerie's Exclusive Leggings Go to Bright Pink
With October being Breast Cancer Awareness Month, Aerie chose the occasion to launch a limited edition version of its high waisted Play leggings in a vivid hue of pink, with 100% of the proceeds... MORE
Chunky Avant-Garde Sneakers
Chunky Avant-Garde Sneakers
New Balance Unveils the New NGR "MADE IN ENGLAND" Sneaker
Fans of the streetwear sneaker brand New Balance may be drawn to its latest iteration of the classic M577 titled ‘MADE IN ENGLAND.’ As the name suggests, the sneakers are made in fair... MORE
play_circle_filled Transgender Boxer Campaigns
Transgender Boxer Campaigns
Everlast's 'Be First' Campaign Features Boxer Patricio Manuel
Everlast—a leader in providing authentic boxing, MMA and fitness related sporting products—recently set itself apart with the launch of its new ‘Be First’ campaign that... MORE