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Social Good

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
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Accessibility Awareness Juice Labels
Accessibility Awareness Juice Labels
Pressed's Artist-Created Labels Support Food Accessibility
Three of Pressed’s most popular juices (Greens 3, Citrus 2, and the Strawberry Orange Mango Smoothie) now feature limited-edition artist-designed juice labels that bring attention to the need... MORE
Diversity-Focused Kids Apparel
Diversity-Focused Kids Apparel
Royal Nation Seeks to Bring Representation to the Fashion Industry
Royal Nation is a newly launched kid’s clothing brand offering gender-inclusive premium athleisure wear and outerwear. In addition, the label aims to improve the representation of Black... MORE
Captured Carbon Art Initiatives
Captured Carbon Art Initiatives
Air Art Works with Artists to Showcase the Value of Carbon Capture
Air Art is a unique future-forward art program founded by Expedition Air, an e-commerce site dedicated to selling products made from captured carbon. The platform taps artists from around the world... MORE
Carbon-Powered Biotechnologies
Carbon-Powered Biotechnologies
Kiverdi Turns CO2 Into Oils, Proteins, and Other Bio-Based Products
Kiverdi, an environmental tech company based in California, uses NASA-inspired technologies to recapture carbon dioxide and transform it into a product that can be used to create natural oils,... MORE
Online Carbon Removal Platforms
Online Carbon Removal Platforms
BeZero Carbon Allows Consumers to Purchase Direct Carbon Removal
‘BeZero Carbon’ (BeZero) is a London-based climate asset and liability management solutions provider. In a recent partnership, BeZero has teamed up with Vancouver-based Carbon... MORE
Solvent-Based Carbon Recapturers
Solvent-Based Carbon Recapturers
UT Austin and Honeywell Will Commercialize Carbon Recapture Tech
The University of Texas at Austin (UT Austin) is collaborating with Honeywell to further develop commercial carbon recapture technologies. The current carbon recapture technology used by UT Austin... MORE
Parks-Themed Wrapping Paper
Parks-Themed Wrapping Paper
Parks Project Wrapping Paper Supports Nature Preservation and Parks
This holiday season, nature lovers will be happy to know that Parks Project wrapping paper is available in two styles: the ‘Park Lover Wrapping Paper 2 Pack’ and the ‘Iconic Parks Wrapping... MORE
Social Good Lotteries
Social Good Lotteries
The National Lottery Supports Good Causes with Its National Lottery Projects
The National Lottery says that it “exist[s] to change lives” with its National Lottery Projects. Initially launched in 1994, the National Lottery has expanded to ‘Lotto,’ &#... MORE
Gender Wellness
Wellness and self-care initiatives for transgender people are on the rise
Trend - The wellness industry and its many facets are expanding to better accommodate the specific needs of trans people with specialty peer and professional support products and services. Individuals and brands alike are increasingly focusing on how they can better empower people within trans and non-binary communities.
Workshop Question - How is your brand authentically showing itself to be an ally for trans people and other marginalized communities?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Diversity-Focused Writing Communities
Diversity-Focused Writing Communities
Hallmark Launches Writing Community Dedicated to Black Women
Iconic greeting card company Hallmark has recently launched a writing community for Black women called the Mahogany Writing Community. Currently, the community hosts eight writers who create content... MORE
Gender-Free Fragrances
Gender-Free Fragrances
Pacsun Expands Its Gender-Neutral Offerings with 'Pacsun For All Fragrance'
California-based lifestyle brand Pacsun has debuted its ‘Pacsun For All Fragrance,’ a new gender-neutral scent that was developed as part of the label’s ongoing focus on inclusivity.... MORE
10 Winter-Ready Oversized Sweaters
10 Winter-Ready Oversized Sweaters
From Perfectly Oversized Crew Sweaters to Designer Logo Sweater
From perfectly oversized crew sweaters to oversized designer logo sweater, this list of 10 winter-ready oversized sweaters will inspire you to stay warm and cozy amid the dreary winter. One... MORE
play_circle_filled Black Community-Focused Ads
Black Community-Focused Ads
A Team of Black Creatives Designed Frito-Lay's 'The Block' Campaign
As part of Frito Lay’s ‘#JoyFULLYBlack’ initiative, the iconic snack food brand has teamed up with media company Revolt to launch ‘The Block,’ a video-based campaign... MORE
Accountancy Exam Prep Apps
Accountancy Exam Prep Apps
This App Offers Tailored Study Plans For Budding Chartered Accountants
Surgent Accounting & Financial Education, a company that specializes in providing educational materials and platforms for budding accountants, finance professionals and tax specialists looking... MORE
play_circle_filled Inclusivity-Focused Media Initiatives
Inclusivity-Focused Media Initiatives
Disney Launches Progressive 'Reimagine Tomorrow' Program
In an effort to be more inclusive and diversity-focused, Disney has recently launched a program called ‘Reimagine Tomorrow.’ The unique initiative aims to transparently acknowledge the... MORE
Gender-Fluid Denim Collections
Gender-Fluid Denim Collections
Replay's Sartoriale Collection Boasts 32 Gender-Neutral Styles
Last year, Italian fashion label Replay introduced its Sartoriale collection, the brand’s first gender-fluid denim capsule. The collection is comprised of an impressive 32 new looks, each... MORE
Bespoke LGBTQ+-Celebrating Vodkas
Bespoke LGBTQ+-Celebrating Vodkas
Five Husbands Vodka is Devoted to Supporting the LGBTQ+
Utah-based independent distillery Ogden’s Own has announced that its annual label, Five Husbands Vodka, is putting out a nationwide casting call for its 2022 Five Husbands bottling. The year-... MORE
play_circle_filled LGBTQ+ Vodka Campaigns
LGBTQ+ Vodka Campaigns
SKYY Vodka Supports the LGBTQ+ Community with 'Coming Out (Again)' Campaign
Last spring, SKYY Vodka launched an empowering and playful ad campaign called ‘Coming Out (Again)’ that aimed to support LGBTQ+ night life venues and workers. The campaign featured a 30... MORE
Powdered Egg Substitutions
Powdered Egg Substitutions
Researchers in Finland Have Developed a Suitable Egg White Alternative
Researching at the University of Helsinki have teamed up with the ‘VTT Technical Research Centre’ in Finland to develop a powdered egg white product. This powder is created through the... MORE
Charity-Focused Gaming Events
Charity-Focused Gaming Events
'Awesome Games Done Quick' Has Raised $3.4 Million for Charity
Awesome Games Done Quick (AGDQ) is a charity-focused ‘speedrunning’ event where gamers can register to play a game on-stream to receive donations for charity. Speedrunning is the process... MORE
Singaporean Climate-Positive Initiatives
Singaporean Climate-Positive Initiatives
Singapore Has Stated that it Wants Efficient Data Centers
As a part of the Singaporean climate initiative the nation began in 2020, the Singaporean minister for trade has announced in 2022 that the country will only allow highly resource-efficient data... MORE
Accelerated Carbon Capture Initiatives
Accelerated Carbon Capture Initiatives
Carbon America Has Received Funding to Advance Its Systems
‘Carbon America’ is the first vertically integrated carbon capture and sequestration (CCS) super developer in the ever-growing carbon capture industry. On December 14th, Carbon America... MORE
Festive Truck Tours
Festive Truck Tours
The 'Coca-Cola Canada Holiday Truck Tour' Promotes Cheer and Togetherness
‘Coca-Cola Canada’ has announced this year that it is “Delivering the Magic” with the ‘Coca-Cola Canada Holiday Truck Tour.’ This will be the first time the... MORE
Floating Recycled Tennis Courts
Floating Recycled Tennis Courts
Parley and adidas Built a Tennis Court Over the Great Barrier Reef
Parley and adidas partnered up to build a recycled plastic tennis court that floats over the Great Barrier Reef. Parley for the Oceans is an environmental nonprofit. The company teamed with adidas... MORE
Plant-Based Watch Straps
Plant-Based Watch Straps
WoodWatch Has Launched the World's First Cactus Leather Watch Strap
WoodWatch, the elegant timepiece maker focused on sustainability, has unveiled its newest watch-making innovation, cactus leather straps. WoodWatch is the first watch brand in the world to utilize... MORE