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Social Good Trends

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
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Insights
Footwear-Branded Heart Health Initiatives
Footwear-Branded Heart Health Initiatives
Chinese Laundry Debuts the Wear Your Heart Campaign
Chinese Laundry has launched the Wear Your Heart campaign in collaboration with the American Heart Association™. The initiative aims to raise awareness and funds for women’s heart health during... MORE
Canadian Seafood Delivery Services
Canadian Seafood Delivery Services
Larry’s Catch Emphasizes Sustainable & Locally Sourced Seafood
Larry’s Catch is a Canadian seafood delivery service that aims to revolutionize how Ontarians access and enjoy sustainable, locally sourced seafood. Founded by Glen Creaser, James Quinn, and... MORE
Refreshed Wellness Product Lines
Refreshed Wellness Product Lines
AMMD™ by Amy Myers, MD Relaunches Its Product Line
AMMD™ by Amy Myers, MD, has relaunched its wellness product line with a refreshed brand identity, featuring updated packaging, a redesigned website, and more affordable pricing. The rebrand... MORE
Empowering Menstrual Care Solutions
Empowering Menstrual Care Solutions
Skaly Lingerie Emphasizes Comfort and Empowerment
Skaly Lingerie is a luxury brand that focuses on redefining comfort and inclusivity in intimate apparel, with a particular emphasis on empowering individuals through innovative menstrual care... MORE
Top 45 Social Good Trends in February
Top 45 Social Good Trends in February
From Adaptive Clothing Ranges to Wildfire Relief Initiatives
February 2025 social good trends show initiatives are transforming industries by promoting inclusivity and charitable collaboration. Primark x Victoria Jenkins unveiled a 49-piece adaptive... MORE
play_circle_filledEducational Valentine's Campaigns
Educational Valentine's Campaigns
No More’s 'Language of Love' Campaign Exposes Coercive Control
The 'Language of Love' campaign by No More and MullenLowe UK is turning the spotlight on coercive language in abusive relationships this Valentine’s Day. While the holiday is often associated... MORE
play_circle_filledSuicide Awareness Films
Suicide Awareness Films
Heirlooms Short Film Shines Light on Suicide Bereavement and Hidden Grief
The 'Heirlooms' short film is a profoundly moving new project from Suicide&Co, a UK charity focused on supporting those bereaved by suicide. Created in collaboration with VML, directed by Luke... MORE
Californian Pollution Campaigns
Californian Pollution Campaigns
Safe and Healthy California Announced a New Ad Campaign
The 'Safe and Healthy California' campaign has introduced a new statewide advertisement addressing the importance of securing funding for climate-related disaster prevention and recovery efforts.... MORE
Musician-Inspired Snack Bars
Musician-Inspired Snack Bars
The Perfect Bar Chocolate Mrazberry is Jason Mraz-Approved
The Perfect Bar Chocolate Mrazberry snack bar has been created by the refrigerated protein bar brand in partnership with musical Jason Mraz as a sweet, satisfying snack that will support a good... MORE
Soup Giveaway Campaigns
Soup Giveaway Campaigns
Heinz Launches a New Soup Giveaway Campaign with Sam Thompson
In honor of Random Acts of Kindness Day on Monday, February 17, Heinz offers a unique giveaway—one lucky winner will receive a year’s supply of soup. This gesture is inspired by a recent... MORE
Recycled Toiletry
Toiletry brands are increasingly using recycled and organic materials
Trend - Toiletry companies are launching eco-friendly product lines with recycled and organic materials. Utilizing post-consumer recycled plastics, papers, and bamboo, these products further reduce the environmental footprint of single-use disposable papers, while only marginally increasing prices.

Insight - Environmentally-conscious consumers find pride in using products from brands that align with their personal values. These consumers are far more likely to purchase products with recyclable packaging, recycled materials, and without single-use plastics. These consumers believe in voting with their dollar toward products that make progress toward a genuine greener future. As a result, brands from typically unsustainable industries, such as toiletries, are now turning to recycled materials.
Workshop Question - How could your brand make a difference in its industry sector by incorporating post-consumer and recyclable materials?
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Popularity
Activity
Freshness
Patterns
Megatrends
AI-Driven Worker Advocacy Tools
AI-Driven Worker Advocacy Tools
Wrk Receipts Launches the Level the Playing Field Campaign
Worklution's Wrk Receipts has launched a bold campaign, titled Level the Playing Field, across New York City's transit system to empower workers with AI-driven advocacy tools. The campaign... MORE
Weight Loss Medication Courses
Weight Loss Medication Courses
NASM Debuts the 'Understanding Weight Loss Medications' Course
The National Academy of Sports Medicine (NASM) has introduced a new course titled 'Understanding Weight Loss Medications: A Guide for Fitness and Wellness Professionals.' This educational... MORE
Trauma-Informed AI-Powered Chatbots
Trauma-Informed AI-Powered Chatbots
The Parasol Cooperative's Ruth Aims to Support Victims
The Parasol Cooperative is showcasing how artificial intelligence technology may be used to address sensitive matters. The organization recently debuted 'Ruth' as "the world's first... MORE
Environmental Education Initiatives
Environmental Education Initiatives
Fibre Circle X GWF Unite to Raise Awareness in Young Learners
Fibre Circle x GWF (Good Work Foundation) have launched a partnership to promote environmental education, equipping students with recycling knowledge and sustainability practices. The initiative is... MORE
Wildfire Relief Pizzeria Events
Wildfire Relief Pizzeria Events
Mountain Mike's Pizza Pizza 4 a Purpose Supports Californians
The Mountain Mike's Pizza Pizza 4 a Purpose event is being run by the pizza brand on Random Acts of Kindness Day (February 17, 2025) to help support Californians affected by the recent wildfires.... MORE
Reverse Vending Machine Launches
Reverse Vending Machine Launches
Nasipit and Therma Marine Unveil a Plastic Recycling Initiative
A reverse vending machine launch in Nasipit, Agusan del Norte, marks a significant step toward community-driven plastic recycling. A collaboration between Therma Marine, Inc. (TMI) and the... MORE
Sustanability-Focused Blogs
Sustanability-Focused Blogs
Grove's New Blog 'Home Planet' Inspires Sustainable Living
'Home Planet' is the latest initiative from Grove Collaborative, designed to educate and empower consumers on sustainability and human health. As a plastic-neutral retailer and certified B... MORE
V-Day-Inspired Matcha Beverages
V-Day-Inspired Matcha Beverages
YUZU and Isshiki Matcha Introduce the Yuzu Strawberry Matcha
In a bid to delight consumers during Valentine's Day while promoting wellness and self-care, YUZU partners with Isshiki Matcha to release the limited-edition Yuzu Strawberry Matcha. This unique... MORE
Family-Supporting Restaurant Initiatives
Family-Supporting Restaurant Initiatives
White Spot Partners with Variety – the Children’s Charity
White Spot, a well-known restaurant chain in British Columbia, has launched a charitable initiative aimed at supporting local families. The business partners with Variety – the Children’s... MORE
Online Exploitation Education Courses
Online Exploitation Education Courses
Childhelp and Meta Launch a Free Educational Curriculum
Childhelp, in partnership with Meta, has launched a free, Meta-funded curriculum designed to help middle schoolers recognize and respond to online dangers like grooming and sextortion scams. This... MORE
Renewable Energy Books
Renewable Energy Books
'Our Hidden Powers: Okkar dulda orka' is Available in Iceland
'Our Hidden Powers: Okkar dulda orka' is now available in Iceland, offering readers an engaging introduction to the potential of renewable energy and the positive impact of collective action in... MORE
Whole Food Nutrient Initiatives
Whole Food Nutrient Initiatives
Edacious Raised Funding for Nutrient Density and Agriculture Data
Edacious has successfully raised seed funding to advance nutrient density research, expand operations, and enhance proprietary tools. With this investment, the company aims to strengthen... MORE
Far-Reaching Reforestation Initiatives
Far-Reaching Reforestation Initiatives
Fayafi Investment Holding will Plant 500 Million Trees
Fayafi Investment Holding is launching 'EcoRegen,' a large-scale initiative to plant 500 million trees over five years. This effort aims to combat climate change and enhance carbon capture while... MORE
Designer-Led E-Commerce Partnerships
Designer-Led E-Commerce Partnerships
eBay Joins Willy Chavarria During Paris Fashion Week
eBay's collaboration with Willy Chavarria highlights a fusion of archival fashion and contemporary design. Marking the brand’s first showcase outside New York, the collection reflects Willy... MORE
Reproductive Health Campaigns
Reproductive Health Campaigns
SOGC Declares Its Unwavering Commitment to Women's Healthcare Rights
The Society of Obstetricians and Gynaecologists of Canada (SOGC) has launched a sexual and reproductive health campaign to declare its "unwavering commitment" to the bodily rights of women. This... MORE