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Social Good

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
Ideas
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Insights
Recycled Shoe Programs
Recycled Shoe Programs
Nike and Ant Group Partner to Launch New 'Recycle-A-Shoe' Program on Alipay
Nike has teamed up with Ant Group’s Green Energy Initiative to launch a new program for recycling old shoes on Alipay aptly titled ‘Recycle-A-Shoe.’ The new program will be... MORE
Charitable Cross-Cultural T-Shirts
Charitable Cross-Cultural T-Shirts
MAMA's NIGHTMARKET Joins KIDS OF IMMIGRANTS on a T-Shirt
KIDS O IMMIGRANTS works in collaboration with MAMA’s NIGHTMARKET on a special graphic t-shirt that supports and channels a sense of community. The communal platform is dedicated to preserving... MORE
play_circle_filled Historic Baseball Games
Historic Baseball Games
OLG and MLB Recreated the Chatham Coloured All-Stars Team in MLB The Show
OLG teamed up with Major League Baseball (MLB) and the Chatham Black Historical Society to celebrate an important piece of MLB history. The companies worked with the game developers behind ‘... MORE
Limited-Edition Bucket Hats
Limited-Edition Bucket Hats
Corona Premier Partners With Eastside Golf to Support Inclusivity
Corona Premier, the popular beer brand, recently joined forces with golf lifestyle brand Eastside Golf to inspire greater inclusivity and diversity on the course. As part of the partnership, the... MORE
Black-Owned Lash Brands
Black-Owned Lash Brands
Minx & Mane Creates Handmade, Reusable Premium Lashes that Give Back
Minx & Mane creates handmade, reusable premium lashes aimed at empowering consumers. The Minx & Made collection includes the Issa Lash, the Basic Bish, and the Zero Fux. The brand recently... MORE
Hispanic Entrepreneur Grants
Hispanic Entrepreneur Grants
The Tequila Don Julio Fund Grant Returns for Hispanic Heritage Month
To honor Hispanic Heritage Month, the Tequila Don Julio Fund Grant Program returns for the second year to support Hispanic entrepreneurs who follow their hearts and devote themselves to their craft... MORE
African American-Designed Apparel
African American-Designed Apparel
Mailchimp Partners with Black Designers on New Clothing Capsule
Email marketing service Mailchimp has announced the launch of a limited-edition apparel collection that has been made in collaboration with five up-and-coming black designers. The new collection is... MORE
Charitable Artful Graphic Tees
Charitable Artful Graphic Tees
KAWS, Infinite Archives, and Rebuild Foundation Unveil a T-Shirt
KAWS works in collaboration with Infinite Archives on a new graphic t-shirt that has just launched online at HBX. The special new shirt is made to support Theaster Gates’ non-profit... MORE
Ethical Metaverse
Companies are bringing social good campaigns to the metaverse
Trend - Companies across various industries are taking to the metaverse to spread awareness of ongoing societal issues in the physical world. These initiatives have been expressed through NFTs, metaverse avatars, and social services that encourage users to continue supporting humanitarian efforts.
Workshop Question - How can your company better communicate in the metaverse?
6.9
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Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Futuristic Heat-Resistant Apparel
Futuristic Heat-Resistant Apparel
Always x Nasiba Hafiz Launch the World’s ‘Coolest’ Fashion Line
Always x Nasiba Hafiz have unveiled The Not Hot Collection to “beat the heat in style.”. The heat-resistant fashion collection has been launched by Always along with Saudi fashion... MORE
Diapr-Branded Merchandize
Diapr-Branded Merchandize
Huggies x Kristen Noel Crawley Raise Awareness for Diaper Week
A new study recently found that one in three U.S. families who can’t afford diapers for their babies have turned to other wardrobe staples – like a T-shirt – as a last resort when they can’t... MORE
Food-Inspired Charitable Collections
Food-Inspired Charitable Collections
Sky High Farm Workwear & Balenciaga Collaborate on This Drop
Embroidered fruits and printed back patches of animals adorn this charitable collection by Sky High Farm (founded by artist Dan Colen) and luxury fashion label Balenciaga. The capsule is extremely... MORE
play_circle_filled Inclusive Gaming Programs
Inclusive Gaming Programs
Xbox Wants Black Youth to Find Careers in Gaming Through Project Amplify
Xbox is launching ‘Project Amplify,’ a program dedicated to helping Black youth who are interested in pursuing a career in the gaming industry. ‘Project Amplify’ aims to provide Black youth... MORE
Conveyor Belt Toilets
Conveyor Belt Toilets
Archie Read’s Sandi Toilet is a Waterless Toilet Alternative
Designers are experimenting with highly creative ideas in order to create more sustainable alternatives for everyday life and this waterless toilet is a great example of this trend. The Sandi... MORE
Charitable Sports-Focused Partnerships
Charitable Sports-Focused Partnerships
The Los Angeles Rams Continues to Work with Pacsun
The Los Angeles Rams continue to grow its ongoing partnership with PacSun, marking the third time the duo is working in collaboration annually. The powerful project creates a strong community... MORE
Dating App-Backed Election Centers
Dating App-Backed Election Centers
BLK Dating App & Michelle Obama Launch a Voting Initiative
In an effort to shift the culture of voting and politics in the Black community and amplify the voices of Black voters, BLK, the largest dating and lifestyle app for Black Singles, launched its... MORE
Celeb-Backed Advocacy Agencies
Celeb-Backed Advocacy Agencies
Pharrell Launches Progressive Creative Agency Called 'Mighty Dream'
Beloved music producer and entrepreneur Pharrell has teamed up with communications firm Edelman to launch a new creative agency called Mighty Dream. The new agency will focus on advocating for &#... MORE
Veteran-Supporting Coffee Shops
Veteran-Supporting Coffee Shops
Black Rifle Coffee Company Launches Its Exciting Fall Menu
Black Rifle Coffee Company (BRCC) is a mission-driven coffee brand that was founded to support U.S veterans, active military, and first responders. Today, the company has announced the launch of its... MORE
Eatery-Backed Mental Health Counseling
Eatery-Backed Mental Health Counseling
Original ChopShop Inspires Guests to ‘Just Feel Good’
Original ChopShop—the emerging better-for-you brand—is spreading the positive energy this fall and introducing new mental health resources for all team members and new feel-good menu... MORE
Uplifting Reforestation Campaigns
Uplifting Reforestation Campaigns
'Outshine' is Hosting the 'Let The Joy Shine Through' Campaign
‘Outshine,’ the frozen fruit bar company and leader in the healthy snacking segment, announced its upcoming ‘Let The Joy Shine Through’ campaign. Through this campaign,... MORE
Ukraine-Supporting NFT Artworks
Ukraine-Supporting NFT Artworks
Depositphotos Launched 'The Revival Project' for Ukraine
Depositphotos, an international content platform, announced ‘The Revival Project’ in collaboration with ‘META HISTORY Museum’ and the Ministry of Culture and Information... MORE
play_circle_filled Sign Language Candy Campaigns
Sign Language Candy Campaigns
The Cadbury Sign with Fingers Big & Small Campaign is Inclusive
The Cadbury Sign with Fingers Big & Small campaign has been created for the Cadbury Dairy Milk Fingers range to promote inclusivity and encourage consumers to learn bit of British Sign Language (... MORE
Graphic Map-Adorned T-Shirts
Graphic Map-Adorned T-Shirts
JORDANLUCA Wants You to 'Explore London' with its New T-Shirt
JORDANLUCA has presented a new ‘Explore London’ T-shirt that explores “queer cultural landmarks” throughout London. The shirt spotlights JORDANLUCA’s branding on the... MORE
Charitable Hair Masks
Charitable Hair Masks
amika Launched a Limited-Edition Soulfood Nourishing Mask
amika has recently launched a limited-edition Soulfood Nourishing Mask to support HairToStay, the brand’s charity partner with an incredible mission. Four dollars from every purchase of amika... MORE
Career-Accelerating Learning Platforms
Career-Accelerating Learning Platforms
ELVTR Empowers Lifetime Learners Through Expert-Led Courses
With inflation at a 40-year high, two-fifths of employees are seeking new roles and higher pay to ease the cost of living crisis. ELVTR’s virtual classroom provides a space for rising stars to... MORE