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Social Good Trends

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
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Insights
Charitable Candy-Inspired Pins
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society
The Love Hearts pin badges have been created by Swizzels as an exclusive product for One Stop in the UK that will benefit the Alzheimer’s Society this spring. The pin badges are inspired by... MORE
Forest-Protecting Fashion Brand Initiatives
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
In April, several fashion and lifestyle brands joined forces to save the forests by committing to end sourcing from Ancient and Endangered Forests in their textile and packaging supply chains. This... MORE
Water Conservation-Promoting Fashion Shows
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
The Wet Gala, an eagerly awaited fashion event presented by MT and Erika, is set to captivate attendees with a stunning display of leading fashion brands like TnT, Maska, and Andrews. Scheduled for... MORE
Supply Chain Inclusivity Campaigns
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
PepsiCo recently launched its ‘She is PepsiCo’ campaign, spotlighting Ontario women thriving in frontline supply chain careers. In an effort to empower these trailblazers, PepsiCo... MORE
Charitable Farming Game Bundles
Charitable Farming Game Bundles
Humble's 'Down on the Farm' Bundle Supports Kiss the Ground
The “Down on the Farm” bundle offered by Humble Bundle is a curated collection of video games that blend the themes of farming and high fantasy adventure. This bundle allows purchasers to pay... MORE
Mental Health Postcard Platforms
Mental Health Postcard Platforms
BTS Partners with UNICEF to Launch a New Mental Health Initiative
K-Pop boy group BTS is collaborating with UNICEF to introduce the #OnMyMind campaign, featuring an electronic postcard initiative. Created to help support children and teens in their mental health... MORE
Farmer-Supporting Branded T-Shirts
Farmer-Supporting Branded T-Shirts
Carhartt & The Farmlink Project Collaborate on a New Initiative
Carhartt has been known to launch apparel supporting farmers and now, the brand has entered into a collaboration with The Farmlink Project to launch a special initiative to honor farmers. The... MORE
Supportive Female Entrepreneur Scholarships
Supportive Female Entrepreneur Scholarships
Swerve Boasts the Swerve(HER) Elevation Scholarship
Swerve Financial Group offers the Swerve(HER) Elevation Scholarship, a female entrepreneur scholarship designed to provide substantial support for ambitious ventures. With a value of $10,000, the... MORE
Special Needs Parenting Platforms
Special Needs Parenting Platforms
Rare Parenting is Supportive and Educational
Rare Parenting emerges as a vital online resource tailored to parents navigating the complex terrain of raising children with special needs. Founded by Megan Nolan, whose personal journey with her... MORE
Monarch Butterfly-Inspired Capsules
Monarch Butterfly-Inspired Capsules
Skechers' Monarch Capsule Emphasizes Conservation
Skechers introduces its Monarch Capsule of footwear as part of its Our Planet Matters® initiative. As part of its efforts to support conservation efforts for the endangered Monarch butterfly, the... MORE
Perimenopause Supplement
Perimenopause supplements target symptoms like hot flashes and more
Trend - Perimenopause supplements, rich in vitamins and minerals like magnesium, vitamin B, and calcium, are gaining traction as essential tools for managing the symptoms associated with perimenopause. Social media platforms are driving a heightened interest in supplements designed to support hormonal balance and alleviate symptoms during this transitional period.

Insight - The rising awareness and conversation around perimenopause highlight a significant shift in how women's health issues are perceived and discussed in society. As the dialogue opens up, there's an evident increase in demand for products that cater specifically to the needs of women navigating perimenopause. This movement towards more targeted health solutions reflects a broader trend of personalized wellness, where consumers are looking for products that address their specific health concerns with tailored, evidence-based solutions.
Workshop Question - How can your brand cater to previously underserved markets, specifically in the realm of women's health?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mother-Themed Hat Designs
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Mother Hats positions its offerings as an excellent gift option for Mother’s Day. The designs are marketed as more than just stylish hardware. According to the brand, the hats and their... MORE
Charitable Laundry Initiatives
Charitable Laundry Initiatives
Tide Expands Its Loads of Hope Program with a New Partnership
Tide’s strategic and charitable partnership with Ronald McDonald House Charities Canada will expand the company’s Loads of Hope program. Through a generous donation of $400,000.00 over... MORE
Financial Coloring Books
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Chime’s initiative to redefine Financial Literacy Month as Financial Progress Month aims to address the significant gap in financial education highlighted by recent survey findings. The survey... MORE
Park-Promoting Bourbon Partnerhips
Park-Promoting Bourbon Partnerhips
Yellowstone Bourbon & Trans Canada Trail are Coming Together
Yellowstone Bourbon has initiated a significant partnership with Trans Canada Trail through which the brand will reinforce its dedication to environmental conservation and park connectivity across... MORE
Ocean Plastic Watches
Ocean Plastic Watches
Armitron x Wildlife Conservation Society Debut Watches #Tide Collection
Armitron, a longstanding American watchmaker, has partnered with the Wildlife Conservation Society to launch its latest sustainable creations: the Reef and Wave watches. Crafted from recycled ocean-... MORE
Woman-Focused E-Hailing Apps
Woman-Focused E-Hailing Apps
Kgosigadi Rides is a Safe Transportation App for Women and Girls
In South Africa, a new transportation platform called Kgosigadi Rides has emerged. It is specifically designed to address the safety concerns faced by women and girls during their daily travels.... MORE
Scenic Audio Apps
Scenic Audio Apps
The Honda Scenic Audio App is Informed by the Perkins School for the Blind
Honda has collaborated with the Perkins School for the Blind to develop the Honda Scenic Audio app. The platform aims to enable people to experience the joy of scenic drives. The Honda Scenic Audio... MORE
Accessible Tourism Applications
Accessible Tourism Applications
Vacayit Incorporates Audio Experiences into Its Platform
Vacayit aims to enhance accessible tourism through its platform. By incorporating audio experiences into its tech service, the brand aims to revolutionize accessible travel worldwide, making it... MORE
Inclusive Workplace Handbooks
Inclusive Workplace Handbooks
The Northern Ireland Civil Service Debuts a Neurodiversity Handbook
The Northern Ireland Civil Service has introduced a new initiative called the neurodiversity line manager’s toolkit, designed to foster a more inclusive workplace environment for neurodivergent... MORE
Racism-Combatting Handbag Designs
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Grey Brazil’s collaboration with Universidade Zumbi dos Palmares has resulted in an innovative initiative aimed at combating racism in Brazilian retail stores—‘The Anti-Racist Handbag.&#... MORE
AI Posthumous Digital Communication
AI Posthumous Digital Communication
ContinYou Sends Messages to Loved Ones After Their Passing
ContinYou presents a new concept in digital communication: AI-powered posthumous messages and virtual conversations. This platform allows users to leave messages to be delivered precisely on... MORE
Connective Altruistic Apps
Connective Altruistic Apps
Heart 2 Help Uses Tech Can to Foster Positive Relationships
A Heart 2 Help is an app representing kindness in the digital age, offering instant support and fostering lasting impact. This altruistic app connects individuals in need with a network of caring... MORE
Anniversary-Celebrating Charitable Cups
Anniversary-Celebrating Charitable Cups
Woodford Reserve Introduces Two Exquisite Mint Julep Cups
Woodford Reserve introduces its $1,000 and $5,000 Mint Julep cups to commemorate the 150th Running of The Kentucky Derby. Crafted by hand by Louisville-based jeweler From the Vault, each of the 300... MORE
Tech-Based Educational Devices
Tech-Based Educational Devices
Meta Launches a New Education Device for Teachers
Meta unveiled its forthcoming education product tailored for Quest devices, slated for release later this year. This initiative’s primary objective is to empower educators, trainers, and... MORE
Jaguar-Supporting Skincare
Jaguar-Supporting Skincare
LUSH's Brazil Nut Oil Helps Jaguars Thrive In The Wild
Lush stands out for its commitment to ethical and sustainable sourcing, particularly evident in their Brazil nut oil procurement. They partner with Candela Peru, an organization dedicated to... MORE