Pop Culture Trends

Showcasing how elements of mainstream media are influencing societal behavior and consumer goods, Trend Hunter’s pop culture category features everything from viral videos to film merchandise and political satire.

TOP 20 WEEKMONTH2 MONTHS

#1: Limited-Edition Sugarcane Vinyls

Bacardí & Camila Cabello Dropped a Commemorative Vinyl Single FULL ARTICLE

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Female Rapper Snacks

Rap Snacks x Nicki Minaj Presents Three Unique Truffle Chip Flavors

The Rap Snacks x Nicki Minaj collaboration introduces three distinctive truffle chip flavors, each reflecting the iconic rapper’s style. The ‘Bar-B-Que Truffle’ flavor embodies... MORE

Heart Motif Collaborative Footwear

GOLF WANG and Clarks Join Forces on a New Series

GOLF WANG and Clarks Originals work in collaboration to present a series of the iconic Wallabee model. It is detailed with love hearts throughout the silhouette and there are three colorways that... MORE

Glamorous Cherry Perfumes

Sabrina Carpenter's Cherry Baby Fragrance is Sophisticated and Sweet

Espresso singer Sabrina Carpenter launched Cherry Baby, the third fragrance in her Sweet Tooth collection with Scent Beauty. Cherry Baby is a scent that’s said to “capture a more... MORE

Music-Centric High School Scholarships

Gibson Gives Boasts the Sister Rosetta Tharpe Scholarship

The Gibson Gives Sister Rosetta Tharpe Scholarship is a music scholarship initiative aimed at supporting high school seniors pursuing careers in music. Named after Sister Rosetta Tharpe, a... MORE

Anti-Hero Coffee Campaigns

Tim Hortons Embraces Deadpool & Wolverine in Its Marketing

Tim Hortons celebrates the highly anticipated upcoming release of ‘Deadpool & Wolverine’ through a partnership with Ryan Reynolds and Marvel Studios. The collaboration includes a... MORE

Celebrity-Backed Wellness Supplements

iHerb Introduces a New Line of Wellness Supplements

iHerb — “one of the world’s leading e-commerce retailers for vitamins, minerals, supplements, and other health and wellness products” — has introduced a new line of wellness... MORE

Accessibility-Promoting Voter Tools

The McGonagle Reader Assists Consumers with Visual Impairments

Pakflatt’s McGonagle Reader is a cutting-edge audio-tactile device created to assist individuals with visual impairments. By combining an audio player with a plastic template, it helps users... MORE

Seasonal Halloween Lifestyle Products

Bath & Body Works is Debuting its Halloween Collection Early

Bath & Body Works is unveiling its seasonal Halloween capsule ahead of the spooky holiday. Arriving in July 2024, this collection comprises the new Candy Apple Cauldron, Vampire Blood, Ghoul... MORE

Anime-Themed Fashion Lines

One Piece is Working With Lacoste to Produce a New Apparel Capsule

The One Piece x Lacoste collaboration is the newest anime collaboration, capturing the attention of enthusiasts. The line showcases a fresh and playful twist on Lacoste’s classic crocodile logo,... MORE

Long-Wearing Skin Tints

Kylie Cosmetics' Skin Tint Blurring Elixir Stays Put for Up to 12 Hours

Kylie Cosmetics’ Skin Tint Blurring Elixir provides a comfortable, second-skin finish and instantly evens out the tone and texture of skin. This long-wearing formula with light to medium... MORE

Wellness Collab

Artists work with platforms that turn their music into relaxing soundscapes

Trend - The popularity of ASMR, and auditory wellness platforms has inspired popular musical artists to do the same. Artists who collaborate with these platforms are using AI and professional expertise to transform their songs into ambient music that can be used for meditation, sleep, and/or focus.

Insight - The popularity of wellness that's based in auditory experiences is growing--with Gen Z being especially likely to enjoy ambient music. As more people turn to music and soundscapes to decompress, work/study, and fall asleep--artists from all genres are presented with an opportunity to expand their reach, while finding a new way to connect and build connections with their current listeners.

Workshop Question - How could your brand use wellness to forge deeper connections with its customers?

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