Cannabis becomes a formalized part of festival culture
Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises.
Homework Question - How could your brand push for more equal application of marijuana legalization? [More]
Homework Question - How could your brand push for more equal application of marijuana legalization? [More]
