Category
Tech
Automated Upkeep
Trend cluster
Category
Wellness
Collab
Artists work with platforms that turn their music into relaxing soundscapes.
3.4
Trend score
Trend
What is the Wellness Collab trend?
Wellness Collab: The popularity of ASMR, and auditory wellness platforms has inspired popular musical artists to do the same. Artists who collaborate with these platforms are using AI and professional expertise to transform their songs into ambient music that can be used for meditation, sleep, and/or focus.
Insight
The consumer insight behind the Wellness Collab trend
The popularity of wellness that's based in auditory experiences is growing--with Gen Z being especially likely to enjoy ambient music. As more people turn to music and soundscapes to decompress, work/study, and fall asleep--artists from all genres are presented with an opportunity to expand their reach, while finding a new way to connect and build connections with their current listeners.
Trend themes
Themes within the Wellness Collab trend
Three behaviours holding the trend together01
Auditory Healing Episodes
The popularity of wellness that's based in auditory experiences is growing, and artists have the opportunity to expand their reach by collaborating with platforms that offer meditative soundscapes.
02
AI-Generated Wellness Soundscapes
AI and machine learning technology are being utilized by music companies to create algorithmic soundscapes for activities such as focus, relaxation, and sleep, providing opportunities for artists to explore new ways of enhancing audience wellness.
03
Mindful Soundscape Albums
Musicians are collaborating with AI platforms to transform their albums into scientifically engineered soundscapes that promote mental health, offering listeners a unique and immersive experience.
Industry implications
What the Wellness Collab trend means for industry
Where the trend changes the playbookFor
Wellness Technology
Platforms and technology focusing on auditory wellness and soundscapes offer opportunities for collaboration with artists to create innovative and immersive experiences for relaxation, meditation, and focus.
For
Music Industry
The evolving music landscape presents opportunities for artists to expand their reach and connect with audiences by incorporating AI-generated soundscapes into their music, offering new ways of enhancing audience wellness.
For
Entertainment Tech
The integration of AI and machine learning in the development of algorithmic soundscapes opens up possibilities for technology companies to collaborate with musicians and create immersive experiences that promote mental health and well-being.
Workshop question
How could your brand use wellness to forge deeper connections with its customers?
Trend signals
Trend signals for Wellness Collab
Trend score 3.4 out of 10, from popularity 57%, activity 26%, freshness 18%.
Popularity57%
Activity26%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Wellness Collab trend
4 featured examples from Aug 10, 2022 to Sep 14, 2023CategoryTech
Mindful Soundscape Albums
6LACK's New Partnership with Endel Promotes Mental Health Through AI
Opportunity for music streaming platforms to partner with AI technology companies to offer curated mindful soundscape albums to their users.
CategoryLifestyle
AI-Generated Wellness Soundscapes
UMG Joins Endel to Create Personal Algorithmic Soundscapes
There is an opportunity for the music industry to integrate AI technology in creating personalized wellness soundscapes.
CategoryTech
Chillstep Album Releases
Lights Teases Ambient Chillstep Rendition of 'Pep' Album
The popularity of ambient chillstep music and innovative promotional strategies by artists like Lights present new opportunities for music streaming platforms to cater to a niche…
CategoryLifestyle
Auditory Healing Episodes
woo Launches the 'Higher Frequencies' Sound Series for Auditory Healing
Creating auditory healing experiences for consumers seeking wellness and relaxation.
