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Non-traditional art tributes to music performers create deeper connections
Implications - Artists and brands alike are cultivating reputable art pieces in honor of prominent hip-hop and rap figures, working to engage with fans and deepen cultural connectivity in non-conventional ways. Whether an artist is creating a new comic book, or a brand is erecting statues in commemoration, leveraging idiosyncratic outlets expands music culture and fandom in unseen and inspiring ways. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
42,535 Total Clicks
Jul 17 - May 18
This Month and Warm
The influencer industry is no longer limited to marketing and artistic spaces
Implications - From micro to pet influencers, the influencer industry is expanding to accommodate and transform a variety of spaces. With social media giving every individual the opportunity to make themselves "brandable," this shift directly correlates with the individualistic preferences that can be seen in any given group – reflecting both niche and broad consumer interests in a way that is inherently authentic. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
56,545 Total Clicks
May 17 - Apr 18
This Month and Warm
Pop CultureMarketingBusiness
The idea of family collaboration is being sold by celebrities
Implications - Celebrities are more frequently collaborating with members of their own family in promotional campaigns and business ventures. A movement led by the likes of the Kardashians, families are being positioned as brands in their own right in a way that connects to consumers seeking authenticity and familiarity with the people they choose to idolize. This shift offers a sense of relatability that allows consumers to see themselves in people who have traditionally felt far removed from them. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
15,646 Total Clicks
May 17 - Apr 18
This Month and Mild
Pop CultureMarketing
Comedians become content creators through virtual, online apps
Implications - Swapping out live shows and in-person gigs for online alternatives, those in the entertainment industry are embracing streaming channels and VR technology to reach a wider audience. Featuring entire comedy segments and shows via live streams, apps and even through virtual reality, comedians are creating their own digital content to not only reach more viewers but also connect with their fans in more approachable, transparent way. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
26,158 Total Clicks
May 16 - Apr 18
This Quarter and Mild
Pop CultureTech
The 6 Patterns of Opportunity & Top 18 Megatrends
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
11,448 Total Clicks
Jul 16 - Apr 18
This Quarter and Untested
Brands harness virtual tech to let consumers enjoy holiday celebrations online
Implications - The integration of virtual and augmented reality into various holiday seasons can now be seen across a variety of platforms. These products and services enhance consumer engagement by fostering deep connections with them, in an industry that is often already highly personal and meaningful to them. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,827 Total Clicks
Nov 17 - Apr 18
This Quarter and Untested
Pop CultureTech
Dystopian representations in literature and pop culture are back on the rise
Implications - Classic dystopian imagery and literature is being revisited, and dystopian societies as concepts are being reimagined, as a result of the political and technological forces that are shaping the world today. The resurgence of such concepts in pop culture and academia alike function as a conflicted form of escapism, in which consumers' political fears can be simultaneously strengthened and assuaged when confronted with radical dystopian representations. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
119,743 Total Clicks
Mar 16 - Mar 18
This Quarter and Mild
Pop CultureTechArt & Design
Trend Hunter Services
Media platforms focus on niche entertainment interests to appeal to specific consumers
Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to specific entertainment interests to connect with consumer groups. From platforms that highlight fashion to those that focus on cult Hollywood movies, these examples not only showcase a rise in curated content, but also a rise in user-generated content, where consumers are looking to reach others who can similarly identify with such niche interests. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
44,806 Total Clicks
Apr 16 - Feb 18
This Year and Untested
Pop CultureSocial Media
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
60,546 Total Clicks
Oct 17 - Feb 18
This Year and Hot
Pop CultureFashionHip Fashion
Stereotypical "dad" fashions are adopted as marketing and design tools
Implications - With the rise of "dad" memes online has come the adaptation of this pop cultural reference into the design influences and marketing of fashion brands–both exclusive and not. This shift indicates the ever-growing relevance of Internet culture in enhancing the relatability of real world initiatives–where once the opposite was true. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
102,841 Total Clicks
Jun 17 - Feb 18
This Year and Hot
Pop CultureFashionMarketing