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With its symbolism now preceding it, coffee becomes a canvas for viral fads
Implications - Highlighting the ubiquitous nature of coffee as a symbol of social interaction and much more, the experience of coffee consumption has become a space for innovation that also provides a unique view into the current cultural collective consciousness at any given moment. This progression demonstrates the new context of coffee as a gourmet food experience rather than a commodity, a transition that can be observed taking place currently in other adjacent categories such as cannabis. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
27,118 Total Clicks
Feb 17 - Jul 17
Recent and Warm
Beautiful presentation elevates the dining experience through visuals
Implications - Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
42,623 Total Clicks
Nov 16 - Jul 17
This Week and Warm
Over-the-top rainbow desserts dominate consumer attention on and offline
Implications - Hyper-indulgent dessert items adorned with rainbow toppings are enticing social media-inclined consumers looking for experiences they can celebrate and relive online. This progression showcases the new secondary role of food and beverage experiences as shareable moments that emphasizes insider knowledge on of-the-moment menu items. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,229 Total Clicks
Jul 16 - Jul 17
This Week and Warm
Food brands aim to align themselves with youth culture through novelty products
Implications - Food brands are attempting to embed themselves in youth culture by creating clever branded merchandise that emphasizes the experience of consumption. Tying into the role of material objects as "props" in the attention economy, this progression highlights the new opportunity for brands to engage consumers through novel, lifestyle-driven aesthetics in order to cultivate a community of fans. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,773 Total Clicks
Dec 16 - Jul 17
This Month and Mild
Pop CultureMarketingLifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
In the era of 'fake news,' consumers seek out trust-forward alternative outlets
Implications - The Internet has democratized the gathering of information, but it's also granted almost anyone the ability to create content. This creates a lack of trust for all news sources. For the Millennial generation, there is an extra level of mistrust surrounding large news outlets that can only be alleviated by way of alternative outlets that lead with accountability. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,412 Total Clicks
Aug 15 - Jun 17
This Quarter and Untested
Pop CultureMediaPolitical
The fight for more fair representation in media goes behind the camera
Implications - The existence of the Media Gap -- the space between representation in mainstream media and the diversity of audience members -- is widely acknowledged, however, it is expanding beyond who's in front of the camera and into who's behind it. The inclusion of more races, genders, ages, and beyond in the crafting of stories ensures a 360-degree view of diversity in media that is more authentic and deliberate. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
40,963 Total Clicks
Mar 16 - Jun 17
This Quarter and Untested
Viral canines parlay Instagram fame into meaningful brand partnerships
Implications - In a curious progression of direct-to-consumer marketing by way of social media influencer campaigns, Insta-famous dogs are parlaying viral buzz into prosperous brand partnerships. This intriguing progression speaks to the evolving nature of the pet economy, while it also serves as an example of how influencer marketing is expanding beyond the more obvious iterations in fashion, beauty and experiences such as music festivals. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
198,575 Total Clicks
Jul 16 - Jun 17
This Quarter and Warm
Trend Hunter Services
Consumers seek non-partisan resources for news information
Implications - As the war on fake news rages, media platforms are earning the trust of dubious consumers by changing the game and providing multiple perspectives rather than promoting a single message. Inundated with free access to media, consumers are becoming more open to varying opinions and realizing that there is always more than one side to the story. Through offering multiple angles to the news within one resource, media outlets can engage their readers on a much more authentic level, increasing brand trust through transparency. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
17,317 Total Clicks
Nov 16 - Jun 17
This Quarter and Mild
Birthday cake-flavored products highlight its new role as a standalone flavor
Implications - Following in the same vein as everything bagel in becoming a flavor in its own right, birthday cake is now an mainstream flavor offered in a variety of food and beverage categories. This shift highlights the comfort in familiar experiences such as shared celebrations and the ability to evoke the positive connotations of such events in exciting new flavor offerings. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
48,429 Total Clicks
Jan 16 - Jun 17
This Quarter and Warm
Pop CultureLifestyleFood
New menu items in fast food are enhanced with heritage brand partnerships
Implications - As fast food and QSR brands look to entice customers with buzz worthy launches that resonate on visual social platforms such as Snapchat and Instagram for ultimate reach, many are partnering with heritage confection brands to create limited edition menu items that simultaneously cater to the new cross-generational view of such indulgences as a special occasion. This progression reinforces that the proliferation of marketing efforts for new products launches heavily relies on the "word of mouth" enabled by social media and highlights the opportunity for brands to elevate consumer perceptions with esteemed collaborations that can also lead to the cross-polination of adjacent yet previously unreached new customers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
24,621 Total Clicks
Jun 16 - Jun 17
This Month and Warm
Pop CultureLifestyleFood