Newly Added
Category List
Full Index


Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,712 Total Clicks
Sep 16 - Sep 17
This Month and Warm
Pop CultureLifestyleSportsHealth
Boomer-focused entertainment forgoes stereotypes for playful experiences
Boomers are reclaiming the narrative surrounding their lifestyles and preferences and revealing themselves to be much more "modern" than they are often perceived and portrayed as. Their entertainment preferences are not always as conservative as mainstream discourses would make consumers believe. The changing perception for what Baby Boomers prefer in terms of entertainment speaks to an overarching theme of different demographics choosing to autonomously represent themselves across various platforms. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
177,854 Total Clicks
Aug 15 - Sep 17
This Month and Mild
Pop CultureArt & DesignBusiness
Humor is being infused into parent-targeted products and campaigns
Brands are representing a more relaxed approach to parenting by incorporating humor into their various products and campaigns. The "humor" tactic is the most recent development in the evolution of parent-targeting initiatives. This shift speaks to the necessity of accommodating the personal values of Millennials as they become the next generation of parents, with a more relaxed and open-minded approach than their predecessors. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
44,147 Total Clicks
Jul 16 - Aug 17
This Month and Mild
Pop CultureMarketingBusiness
Consumers seek accessibility when it comes to audio entertainment
Implications - The popularization of podcasts provides a new market for brands to ease consumption and distribution to reach a larger audience. Celebrities and content creators alike are producing diverse podcasts on everything from fun facts to feminism, increasing the need for sharable platforms and streamlined access. This shift in desire for verbal enlightenment highlights new outlets for co-creation between consumers who want to share content and brands that can offer a place to do so. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
3,158 Total Clicks
Jun 17 - Aug 17
This Month and Untested
Pop CultureTechBusiness
The 6 Patterns of Opportunity & Top 18 Megatrends
Campaigns related to sexuality and sexual health are turning to politics
Though products related to sexuality and sexual health have always been viewed as somewhat taboo, some brands that offer them are taking it a step further by grounding their campaigns in political and social issues. The dichotomy between these strong "left-leaning" stances, and the seemingly more prominent "conservative" movement in North America is allowing brands to make more definitive statements that will ultimately target the demographics most important to them. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
37,379 Total Clicks
Feb 15 - Aug 17
This Month and Average
Young consumers seek out media that is engaging and mentally stimulating
Implications - Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
57,714 Total Clicks
Sep 15 - Aug 17
This Month and Mild
Pop CultureTechMedia
Palm leaf prints dominate design in everything from fashion to packaging
Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
204,765 Total Clicks
Feb 16 - Aug 17
This Quarter and Warm
Trend Hunter Services
Pop culture franchises take center stage with themed family cruises
Implications - With parents looking for travel packages that provide entertainment options for the whole family, cruise brands are leveraging iconic pop cultural franchises to create once-in-a-lifetime family vacations that take escapism to the next level with fantasy and fairy-tale themes. This progression highlights the continued influence of the nostalgia cycle on travel and specifically, among parents and within the realm of family travel. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
36,373 Total Clicks
Jan 16 - Aug 17
This Quarter and Warm
Pop CultureWorldMarketingTravel
Unique theater experiences take on new levels of interactivity
Implications - Consumers seeking more "bang for their buck", especially millennials, are putting more of their budget toward experiences versus products. Standing out in a sea of competing entertainment options are interactive, often exclusive theater experiences that actively involve attendees by providing them with anything from assigned costumes to opportunities to influence the event itself. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
27,154 Total Clicks
Aug 17 - Aug 17
This Quarter and Mild
Pop CultureLifestyle
Spiked retro soda flavors offer the ultimate nostalgic indulgence
Implications - Consumers are embracing drinkable nostalgia in the form of retro sodas spiked for the ultimate escape from "adulting." Also highlighting the desire for familiar flavors in adventurous formats, this progression speaks to the role nostalgia can play in the contemporary pursuit of meaning in everyday experiences such as eating and drinking. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
39,661 Total Clicks
Jul 16 - Aug 17
This Quarter and Average
Pop CultureLifestyleFoodDrinking