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Memes and Internet culture are explained for mainstream audiences
Implications - The rise of social media has ushered in a strong Internet culture that resonates with many consumers. Knowledge of this culture has become a marker of belonging to the tribe of "Internet insiders," effectively positioning the ability to "get it" as a status symbol. As a response, museum exhibitions, apps, and even books are being released as a way to bring this Internet insider information to the mainstream. This alleviates the exclusivity factor while legitimizing the relevance of Internet culture. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,437 Total Clicks
Feb 18 - Sep 18
This Quarter and Mild
Pop CultureInternet
References to fantasy movies make their way into unexpected, mainstream markets
Implications - No longer just niche elements of pop culture fandom, cult movies and character references are making their way into mainstream categories like household goods and furnishings for consumer appeal. More than merely movie memorabilia, brands in categories like home décor are integrating design references from popular fantasy franchises as a means to not only connect with younger demographics, but also reinvent themselves in a way not typically associated with more high-end goods. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
50,172 Total Clicks
Sep 17 - Sep 18
This Quarter and Warm
Cannabis becomes a formalized part of festival culture
Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
125,555 Total Clicks
Mar 17 - Aug 18
This Quarter and Warm
Pop CultureArt & Design
Virtual reality now plays a larger role in online dating
Implications - With digital platforms now being one of the preferred methods of meeting potential partners, the incorporation of virtual reality into dating is now rising in popularity. This habit comes as cultural shifts in urban environments lead to social interactions that are simultaneously hyperconnected, and physically isolated. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,817 Total Clicks
Aug 16 - Aug 18
This Quarter and Mild
Pop CultureTech
The 6 Patterns of Opportunity & Top 18 Megatrends
Social media platforms offer interactive, direct-purchase features
Implications - Social media platforms kept afloat by ad revenue are now creating direct-purchase functions, whether interactive or still in traditional picture or video forms. These functions create additional sources of revenue for the brands and the social media platforms themselves, while offering consumers simplified, convenience-minded methods of purchase. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
53,020 Total Clicks
Jul 17 - Sep 18
This Quarter and Warm
Pop CultureMarketing
QSRs tap well known cereal brands for flavored shakes
Implications - As many consumers continue to pine for elements of simpler times from their formative years, QSRs have responded by releasing cereal-flavored milkshakes. This allows restaurants to leverage the instant brand recognition and clout associated with popular cereal brands while also engaging the added benefit of aligning consumers into tribes based on their preferred flavor, a feature most desirable to connection-seeking Millennials. While this might not enact an overwhelming sense of belonging, its small micro-connections like these that weave the fabric of socialization. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
26,562 Total Clicks
Apr 17 - Jul 18
This Year and Warm
Streaming brands tackle social, political and environmental causes
Implications - The ever-broadening platform streaming services have has resulted in these companies' willingness to raise awareness for various social, political and environmental causes in unique ways. Collaborating with charities and celebrities alike, these campaigns are able to engage consumers with these causes in a way that is seamless and suits their preferred daily routines. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
15,916 Total Clicks
Nov 17 - Jul 18
This Year and Untested
Pop CultureSocial Good
Trend Hunter Services
Menu items take inspiration from pop culture references for mass appeal
Implications - QSR brands are making nods to pop culture references by adapting their menu items to mimic cult tv shows and celebrity figures. From burgers adapted to reference popular cartoons to entire menus inspired by children's movies, these examples not only showcase a desire from brands to connect with consumer interests, but it also showcases a willingness to take risks by integrating very niche, specific references into brands' mass marketing channels. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
38,579 Total Clicks
Jul 17 - Jul 18
This Year and Warm
Pop CultureLifestyleFoodDrinking
Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,429 Total Clicks
Aug 17 - Jun 18
This Year and Average
Pop CultureTechMediaGadgets
Fashion-forward brands wield gaming nostalgia to appeal to mature consumers
Implications - Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
95,787 Total Clicks
May 17 - May 18
This Year and Warm
Pop CultureTechFashionGames