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Pop Culture Consumer Insights

Spatial Shopping
Retailers are launching VR shopping applications for spatial computing headsets
Trend - Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.

Insight - Tech-forward consumers have begun adopting spacial computing at accelerated rates while citing limitations of traditional human-machine interface (HMI) devices. In recognizing that consumer-grade spatial computing is in its early stages, brands are racing to ensure their services are available on these modern platforms. Brands that take advantage of the interactive HMI features native to these devices can more effectively market to both long-time users and new consumers entering this space.
Workshop Question - How could your brand modify its services to capitalize on the recent popularity of spatial computing?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI News
Brands are launching AI tools that aggregate and deliver curated news feeds
Trend - Companies are using artificial intelligence to enhance news delivery through AI-powered applications and services. These tools curate news delivery to ensure only relevant information is delivered clearly and concisely. The AI tools are intended to reduce redundancy in news feeds significantly.

Insight - Time constraints are one of the largest factors that inhibit regular citizens' abilities to stay up to date on news stories. Most people do not have time to check several news outlets to sift through swathes of information, leading to most simply using social media feeds. Brands are identifying the challenges related to time and effort for news, and are creating easy-to-use, AI-powered news aggregators to draw in busier users.
Workshop Question - How could your brand incorporate artificial intelligence to make seemingly daunting tasks more approachable?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.

Insight - Younger consumers are facing several unique mental health issues due to growing up with the Covid-19 pandemic at pivotal times in their lives. These consumers' familiarity with online services, in part due to remote schooling and remote work, leads them to gravitate toward internet-based solutions for shopping, social interaction, and even healthcare. Healthcare providers are recognizing the online-first, social-focused motifs of Gen Z—in turn launching online mental health networks.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.

Insight - In the era of remote and hybrid work environments, works are tasked with more distractions than ever that prevent them from completing work effectively. These consumers often have constricted schedules, leading them to gravitate towards easily-accessible products and services that help improve the efficiency of their work environments. Brands are responding to these desires with low-cost, readily-available virtual services for workers with ADHD.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portable Sampler
Brands are releasing portable sound samplers for audio professionals
Trend - Brands in the audio hardware space are releasing toned-down version of sound samplers in portable formats. These samplers enable quick, impromptu sampling in high quality. These are designed to fit in a user's pocket, ensuring they are always ready to capture desired audio clips.

Insight - Creative professionals often struggle with finding inspiration and are unable to choose when motivation will come. These professionals desire convenient devices that work alongside their busy schedules. As a result, many creative professionals are gravitating toward smaller solutions, such as ultralight laptops, or pocket-sized devices, even if they come with performance tradeoffs. Brands are acknowledging this as a priority, and are responding with low-cost, size-efficient devices.
Workshop Question - How can your brand develop convenience-focused products or services that cater to modern busy lifestyles?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Collab
Artists work with platforms that turn their music into relaxing soundscapes
Trend - The popularity of ASMR, and auditory wellness platforms has inspired popular musical artists to do the same. Artists who collaborate with these platforms are using AI and professional expertise to transform their songs into ambient music that can be used for meditation, sleep, and/or focus.

Insight - The popularity of wellness that's based in auditory experiences is growing--with Gen Z being especially likely to enjoy ambient music. As more people turn to music and soundscapes to decompress, work/study, and fall asleep--artists from all genres are presented with an opportunity to expand their reach, while finding a new way to connect and build connections with their current listeners.
Workshop Question - How could your brand use wellness to forge deeper connections with its customers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Gallery
Art curators are hosting galleries focused on displaying artifically-created works
Trend - As artificial intelligence (AI)-based art generators become more mainstream, galleries and curators are adapting by showcasing notable AI artworks from prompt writers. These exhibitions showcase the potential of AI art while allowing galleries to gauge customer reception of generated works.

Insight - Consumers that attend art exhibitions and galleries consistently desire new, avant-garde artworks and technologies. Incorporation AI-generated works not only showcases the capabilities of modern technology, but also shows how artists and viewers alike can express themselves through AI as prompt writers. These galleries satiate desires for new forms of art while provoking thoughtful discussion regarding art production and the meaning of artworks.
Workshop Question - How could your industry leverage AI for more innovative campaigns, products and/or services?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Dubbing
Companies are using AI to enhance audio translation and localization
Trend - Tech companies are using artificial intelligence (AI) to create advanced dubbing software to help with translation and localization. AI dubbing goes beyond simple translation and text-to-speech, offering services that use the original actors' voices, dub in real-time, or maintain emotions.

Insight - Pandemic-induced lockdowns led to an influx of content and media consumption around the world. Many consumers began experimenting with international forms of content, having to enjoy this content with subtitles or poor translations, leading to a desire for improved content accessibility. AI solves this issue by providing curated dubbing services for each type of content, such as real-time dubbing for news broadcasts, or emotion-retaining, original-voice dubbing for television media.
Workshop Question - How could your industry leverage AI to improve accessibility to its content or services?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boating Metaverse
Boating companies are adapting to the Web3 landscape with metaverse programs
Trend - Companies in the boating space have begun entering the metaverse through virtual reality experiences and collectible NFTs. These brands are adapting to the changing Web3 landscape either through the launch of their own metaverses, or by partnering with established metaverses.

Insight - Consumers interested in the boating industry and boating products actively search for new ways to enjoy the age-old lifestyle. This desire has placed pressure on the traditional boating industry to modernize with experiences that simultaneously appeal to boaters and tech-savvy consumers outside of the hobby. The metaverse and Web3 provide new experiences to existing consumers while offering improved accessibility for consumers who wish to engage with the hobby, as the metaverse can be accessed from anywhere.
Workshop Question - How is your brand leveraging the metaverse to engage the modern consumer?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Gaming
Developers are creating games that represent LGBTQ+ communities and stories
Trend - Game developers are addressing the issue of inadequate LGBTQ+ representation in gaming. These communities often feel unrepresented by games that center around straight, cisgender characters. Development studios are addressing this blindspot by promoting LGBTQ+ characters and stories in video games.

Insight - Representation is key in the media as all consumers, from teens to adults, look for themselves in content that they consume. In gaming, members of the LGBQT+ community often feel unrepresented, turning to small-budget independent games that tell their stories. This has placed pressure on more prominent, mainstream game creators to incorporate more diverse stories, characters, and identities into video games. These titles also strive to educate gamers on LGBTQ+ issues.
Workshop Question - How does your brand ensure diversity and equality in its services or products?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends