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Media platforms focus on niche interests to target specific consumer groups
Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to hyper-specific interests to connect with certain consumer groups. From platforms that target pop culture phenomenons to those that focus on hobbies and cultural interests, these examples showcase a desire for not only curated content, but media that is more in line with diverse consumer sentiments. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,938 Total Clicks
Apr 16 - Feb 18
This Week and Untested
Pop CultureSocial Media
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,536 Total Clicks
Oct 17 - Feb 18
This Week and Hot
Pop CultureFashionHip Fashion
Stereotypical "dad" fashions are adopted as marketing and design tools
Implications - With the rise of "dad" memes online has come the adaptation of this pop cultural reference into the design influences and marketing of fashion brands–both exclusive and not. This shift indicates the ever-growing relevance of Internet culture in enhancing the relatability of real world initiatives–where once the opposite was true. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
86,925 Total Clicks
Jun 17 - Feb 18
This Week and Hot
Pop CultureFashionMarketing
Video games function as educational platforms for climate change awareness
Implications - Video game platforms are using their fundamentally immersive nature to teach players about the impacts of, and various solutions to, climate change. This emerging shift could have an impact on the mitigation of some of climate change's consequences, largely due to it being served on a platform that directly targets the age groups that will be most affected by this global issue. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
62,687 Total Clicks
Mar 16 - Jan 18
This Month and Average
Pop CultureEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Beauty brands leverage prickly pear extract for its natural appeal
Implications - As natural beauty continues to impact the global beauty industry in innovation and mass appeal, beauty brands tap prickly pear extract for its wide range of cosmetic benefits. Loved for its naturally hydrating and anti-aging properties, prickly pear extract offers brands the dual benefit of acting as a star ingredient, and as an instant branding strategy. The dissemination of prickly pear into the beauty industry speaks to the continued commercial appeal of natural beauty products. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
52,563 Total Clicks
Dec 16 - Jan 18
This Month and Mild
Pop CultureFashionEcoHairCosmetics
Services that pair brands with influencers are increasingly popular
Implications - Services that pair influencers with businesses are giving brands the opportunity to streamline their process of seeking social brand reps out, while giving influencers the chance to pursue new business opportunities. This shift comes as marketing traditions, where third parties usually involved agencies, make way for convenient tech-enhanced opportunities that speak to the non-traditional aspects of influencer marketing. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
31,879 Total Clicks
Oct 16 - Jan 18
This Month and Mild
Pop CultureMarketingBusiness
Streaming services position themselves as "like Netflix" as a marketing tool
Implications - Curated streaming services are springboarding off the growing success of Netflix by labeling themselves as being "Netflix for" the streamed content they specialize in. This shift reveals not only the influence of the streaming giant in inspiring and making way for the models of smaller businesses, but also the power of brand name associations in positioning and selling a new business within its market. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,269 Total Clicks
Jun 16 - Jan 18
This Month and Untested
Pop CultureBusiness
Trend Hunter Services
Hispanic Millennials react to negativity by re-identifying with their roots
Implications - The negative political discourse around Hispanic immigrants in North America has resulted in these communities' re-identification with their culture – channeled through media, empowerment and education. Via activism, art and business, these groups are now defining success in America as something to be achieved with their cultural roots intact, rather than the assimilation that had been valued for a long time before it. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,090 Total Clicks
May 16 - Jan 18
This Quarter and Mild
Pop CultureBusiness
Independent Latin American art turns to mainstream channels in North America
Implications - Latin American artists are more frequently pairing with brands in North America, or pushing their own initiatives within the continent, in order to prevail in a market that is increasingly aiming to balance out its representational disparities. This shift interests art's objective ability to bridge knowledge and cultural gaps, with the sense of familiarity and belonging that is crucially important to a successful immigrant experience. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
68,854 Total Clicks
Sep 16 - Jan 18
This Quarter and Mild
Pop CultureArt & DesignBusiness
Brands offer apps that embody or celebrate aspects of Latin American culture
Implications - Brands are creating apps that cater to Latin Americans both within and outside the continent, allowing them to better immerse themselves within certain aspects of its diverse cultures. Offering everything from pop cultural reference tools to specialized dating apps, these apps channel and strengthen the intrapersonal and interpersonal communication that connects consumers to a sense of community. The benefits of this are twofold – giving Latin Americans platforms for self-representation, while simultaneously connecting them to a communal culture outside of the continent itself. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
36,986 Total Clicks
Jan 16 - Jan 18
This Quarter and Untested
Pop CultureTechMobileLifestyle