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Content creators are supported directly by peers as opposed to brands
Implications - Up until this point, the formula for successful influencer marketing was fairly cut and dry; a person becomes an influencer by creating engaging content, gains brand partnerships, and monetizes content as an ambassador. This model is turned on its head with peer-to-peer funding platforms that enable fans to send money directly to content creators. The shift to a many-to-many model speaks to the true intended nature of social media influence, placing more focus on truly entertaining content than the influence or exposure of a third party. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
24,937 Total Clicks
May 16 - Jun 18
This Week and Mild
MarketingBusinessSocial Media
Storytelling mediums are being adapted with the use of VR and other tech
Implications - While visual art, cinematography and graphic design are all traditional modes of conveying a story and message, modern technology is adapting to these mediums by integrating AR and other digital tools into the mix. From comic books that offer a virtual 360 experience to books that utilize voice-control capabilities, these adaptations showcase how traditional storytelling mediums are adapting to be not only more high-tech but also experiential in nature. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,306 Total Clicks
Oct 17 - Jun 18
This Month and Average
TechMarketing
Brands are taking risks by redefining their legacy with unexpected features
Implications - Seeking to keep their consumers on their toes, brands are taking bigger risks in their branding and marketing strategies to create hype and excitement. From legacy brands changing their iconic names to those doing collaborations with brands outside their industry, these examples speak to the need to not only surprise and delight consumers, but also the need for consistent reinvention among big and small businesses. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
48,373 Total Clicks
Oct 17 - Jun 18
This Month and Warm
Marketing
Technology enables packaging that improves products
Implications - In its most simplistic form, packaging has been seen as housing for a product; in its most evolved form, packaging was an enhancement to branding. However, the emergence of smart technology enables packaging that improves product functionality. This speaks to the increased consumer expectation for seamless products. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
76,934 Total Clicks
Mar 17 - Jun 18
This Month and Warm
TechMarketingBranding
The 6 Patterns of Opportunity & Top 18 Megatrends
Use of smart tech becomes more about lifestyle than function
Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,245 Total Clicks
Jul 17 - Jun 18
This Month and Warm
TechMarketingBranding
Brands adopt edible marketing campaigns to engage consumers
Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
66,455 Total Clicks
Jan 16 - Jun 18
This Month and Warm
MarketingLifestyleFood
Brands create pop-up installations to celebrate Pride Month
Implications - Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
18,993 Total Clicks
Jun 17 - Jun 18
This Month and Warm
Art & DesignMarketingBusiness
Trend Hunter Services
Software tracking eye movement delivers valuable insight to marketers
Implications - Eye-tracking technology is becoming increasingly prevalent in market research in order to optimize user experience in the digital space. Through the use of biometric tracking software via mobile and desktop devices, brands are better able to understand precisely where consumer attention is drawn, and how they navigate the tools. This new technology speaks to the struggle many brands have had in recent years with understanding how to better establish authentic connections with consumers. . [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
23,680 Total Clicks
May 18 - Jun 18
This Month and Average
TechMobileMarketing
Data in packaging design enables products to communicate with consumers
Implications - Though technology is more advanced than ever, and consumers have come to expect connectivity at every turn, not all brands can organically integrate smart tech into their products. This has been especially challenging in the CPG world. Smart packaging that learns from and communicates to consumers is a step in the right direction. Using technology to create a dialogue between product and customer strikes the perfect balance of necessity and novelty to both innovate within a given category, and provide use to consumers. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
163,246 Total Clicks
Mar 17 - Jun 18
This Month and Warm
TechMarketingBranding
Mobile health initiatives take on mindfulness and fitness programs
Implications - Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
36,224 Total Clicks
Jan 17 - Jun 18
This Month and Warm
MarketingBusinessLifestyleHealth