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In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
68,861 Total Clicks
Feb 16 - Jul 17
Recent and Mild
AR features entice consumers to engage with products in-store
Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
106,128 Total Clicks
Mar 15 - Jul 17
This Week and Warm
Music is added to interactive packaging to tap into the customer lifestyle
Implications - In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,466 Total Clicks
Jun 16 - Jul 17
This Week and Average
TechMarketing
Ramen-flavored foods highlight the pop cultural role of instant noodles
Implications - Instant noodle and ramen-flavored products are emerging that help to highlight its place in popular culture outside of the restaurant world and 'dorm room meal' stereotype. This progression highlights the new role that experience and preference is playing in defining new "flavors" that mimic familiar food dishes, rather than specific ingredients. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,357 Total Clicks
Dec 15 - Jul 17
This Month and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands create events for STEM novices to learn and play
Implications - Though STEM toys are increasing in popularity, the act of learning something new, even during playtime, can be intimidating. Brands are alleviating the intimidation factor by creating safe spaces and events for STEM novices to experiment and learn as a community. This adds an element of companionship to a notoriously technical topic. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
45,108 Total Clicks
Sep 16 - Jul 17
This Month and Untested
TechMarketing
Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
36,305 Total Clicks
Feb 17 - Jul 17
This Month and Warm
Film-branded toys use their familiarity to boost education within STEM
Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
66,097 Total Clicks
Sep 16 - Jul 17
This Month and Warm
TechMarketingToysLife-Stages
Trend Hunter Services
Skincare brands are positioning anti-aging products to target younger markets
Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
40,907 Total Clicks
Jul 16 - Jul 17
This Month and Average
FashionMarketingCosmeticsBranding
Campus ambassador programs and services skew toward career training
Implications - Creating a sense of positive brand recognition, brands that are looking to establish a presence on college campuses are doing so by offering career training and networking opportunities. This is especially poignant for members of Generation Z who are more career-focused and linear in their thinking than the Millennial generation. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,755 Total Clicks
Sep 16 - Jul 17
This Month and Mild
MarketingLifestyleYouthLife-Stages
Food brands aim to align themselves with youth culture through novelty products
Implications - Food brands are attempting to embed themselves in youth culture by creating clever branded merchandise that emphasizes the experience of consumption. Tying into the role of material objects as "props" in the attention economy, this progression highlights the new opportunity for brands to engage consumers through novel, lifestyle-driven aesthetics in order to cultivate a community of fans. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,861 Total Clicks
Dec 16 - Jul 17
This Month and Mild
Pop CultureMarketingLifestyleFood