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The popular marketing strategy sees games with a loose tie to the product
Implications - Though gamification is often touted as the premier strategy for targeting Millennials and Generation Z, both generations are still likely to have an adverse reaction to marketing, no matter how much fun it is to interact with. Adjacent gamification adds an element of authenticity to battle this big-brand skepticism by placing less emphasis on the brand or product. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
83,447 Total Clicks
Aug 16 - Jun 17
New and Warm
Marketing
Brands invest in the experience of scent to connect with consumers
Implications - As multi-sensory experiences continue to expand the possibilities of brand-consumer interaction, many brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways. This shift speaks to the creative ways in which brands can create sensory-driven experiences that resonate emotionally and leave a lasting impression on the customer. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,188 Total Clicks
Dec 16 - Jun 17
This Week and Average
Street-level activations help brands connect with on-foot commuters
Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
279,971 Total Clicks
Mar 16 - Jun 17
This Week and Hot
Branded photography courses encourage social sharing of product
Implications - As brands look to play up organic buzz online, many are moving to launch branded photography courses optimized for Instagram with the interest of encouraging social sharing of the product or service offering at hand. This shift speaks to the ways in which brands can leverage the prosumerist tendencies of contemporary consumers of all ages. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
46,802 Total Clicks
Jan 17 - Jun 17
This Month and Hot
Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
96,783 Total Clicks
Oct 16 - Jun 17
This Month and Warm
Retail experiences are designed around interactive athletic events
Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
83,705 Total Clicks
Nov 15 - Jun 17
This Month and Warm
Multi-sensory brand experiences focus in on touch and taste
Implications - As brands look to meet the demand for multi-sensory experiences, consumers are being drawn to venues and events that offer an interactive elements that emphasize touch and taste. This progression demonstrates the unique opportunities offered by the rise of direct-to-consumer advertising and speaks to the need to add value to familiar experiences with hands-on participation that serves as educational. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
88,299 Total Clicks
Mar 16 - Jun 17
This Month and Warm
Trend Hunter Services
Brand activations embed themselves into the air travel experience
Implications - As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
180,706 Total Clicks
Aug 15 - Jun 17
This Month and Hot
MarketingBusinessInteractiveRetail
Healing crystals are harnessed in everyday lifestyle products
Implications - As new age wellness converges with the health-driven lifestyle movement, consumers are embracing products that boast for both aesthetic and healing purposes. This shift speaks to the new consumer commitment to self-care and preventative wellness and the ways in which this converges with the pursuit of all-natural products. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
51,907 Total Clicks
Jul 16 - Jun 17
This Month and Average
Brands demonstrate understanding of the complex emotions around fatherhood
Implications - Taking a more genuine stance on marketing to men, brands are winning back the trust and loyalty of male viewers by acknowledging their humanity, rather than enforcing the overplayed macho stereotype. Particularly when taking into account new fathers and all of the complexities this new stage in life entails, male-targeted marketing is starting to take on a much more personable approach, demonstrating empathy and understanding that resonates with the modern male demographic. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
48,581 Total Clicks
Aug 16 - Jun 17
This Month and Mild
MarketingLifestyleLifeCommercials