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Brands help boost the visibility of families outside of heteronormative standards
Implications - As heteronormativity in the mainstream slowly makes way for a more inclusive and dynamic picture of what the family unit can look like, brands are seeking to adopt a more all-encompassing approach in the services and products they offer to parents and families. With the evolution of social dynamics has come brands' continued willingness to cater to what is now marketed as the norm, rather than perceived as being the exception. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,387 Total Clicks
Jun 16 - Aug 17
New and Mild
Art & DesignMarketingBusiness
The LGBTQ+ community is increasingly prevalent in mainstream artistic realms
Implications - As the LGBTQ+ community in North America is no longer relegated to existing in small private spheres, creative work inspired and created by this community has followed its entrance into mainstream cultures. The recognition of LGBTQ+ in mainstream creative channels allows consumers to engage with the community in a way that goes further than the simple acceptance of its legal rights. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
27,698 Total Clicks
May 17 - Aug 17
New and Mild
Art & DesignMarketing
Brands connect with Gen Z by supporting their personal growth
Implications - The generation famously known as "Walking Ad Blockers" can be difficult to connect with, but at its essence, Generation Z is a group of young consumers who are as impressionable and inquisitive as youth generations before them. These desire for self-discovery is magnified by a sense of empathy inherent to the digital native. Brands are responding by creating campaigns around providing information to the group to create positive brand recognition. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
53,005 Total Clicks
Nov 16 - Aug 17
Recent and Mild
Art & DesignMarketing
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
95,074 Total Clicks
Jan 16 - Aug 17
Recent and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Pop culture franchises take center stage with themed family cruises
Implications - With parents looking for travel packages that provide entertainment options for the whole family, cruise brands are leveraging iconic pop cultural franchises to create once-in-a-lifetime family vacations that take escapism to the next level with fantasy and fairy-tale themes. This progression highlights the continued influence of the nostalgia cycle on travel and specifically, among parents and within the realm of family travel. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,375 Total Clicks
Jan 16 - Aug 17
This Week and Warm
Pop CultureWorldMarketingTravel
Mid-Millennials feel the pressure of adulthood and seek methods of growth
Implications - It's no secret that Millennials prioritize personal growth and experience over affluence and material goods. This is particularly urgent among Mid-Millennials who feel adulthood fast approaching, and are thus doubling down on efforts to make positive changes to the self. This can be implemented in all aspects of life, from financial literacy to the workplace. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
45,272 Total Clicks
Mar 15 - Aug 17
This Week and Warm
MarketingLifestyle
Brands who tap micro-influencers for creative establish authenticity
Implications - Millennials have made authenticity a top priority for brands across categories. The new definition of authenticity, however, goes beyond aligning with certain causes and into using the right language. Utilizing micro-influencers to not just serve as the face of a brand, but control the creative, ensures attentive advocacy for younger Millennial groups. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
92,634 Total Clicks
Sep 16 - Aug 17
This Week and Warm
Marketing
Trend Hunter Services
Soda-flavored food items highlight the new view of pop as an indulgence
Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,036 Total Clicks
Apr 16 - Aug 17
This Week and Mild
MarketingLifestyleFoodSocial Media
Brands Turn Once-Rare Gluten Restrictions into Accessible Diets
Where gluten-free dieting was once specific to those with celiac disease, it has since become a marketing tool that seeks to convey the health benefits of a multitude of food items. A manifestation of this shift is that gluten-free foods are now offered in convenient, pre-packaged forms. This shift is indicative of consumers' tendency to appreciate marketing-induced fads, without having to expend their energy in seeking them out. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
39,140 Total Clicks
Jul 16 - Aug 17
This Month and Untested
MarketingLifestyleFoodHealth
Champagne brands cater to modern consumers with unique promotions
Implications - Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
105,802 Total Clicks
Apr 17 - Aug 17
This Month and Warm