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Drinkable probiotic products are being marketed specifically at kids
Implications - Probiotic beverages are now being offered with branding and packaging that markets the drinks toward children, giving parents more incentive to purchase the various juices and supplements health-focused brands are offering. This shift comes as parents, particularly Millennial parents, look to brands to offer comprehensive approaches to the preventative healthcare of their children. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
24,677 Total Clicks
Nov 16 - Dec 17
This Week and Average
Lattes based in plants offer both aesthetics and nutrition
Implications - Plant-based lattes are no longer items that are specific to vegans, as social media-friendly designs and dynamic flavors take over the once-standard items this industry offered. The shift towards widely-available plant-based lattes reveals the growing prominence of veganism in the food industry, which is also highly flexible in its ability to employ Instagrammable visuals. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
34,131 Total Clicks
Jul 16 - Dec 17
This Week and Warm
Health-focused brands employ reactive advertising methods to engage consumers
Implications - Brands are employing more creative methods to engage consumers when it comes to health-related discussions, whether for the purpose of raising awareness around specific issues, or to sell their products. The use of these reactive marketing stunts provides the interactivity that keeps consumers engaged – and ultimately strengthens the message being sold by brands. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
97,171 Total Clicks
Dec 14 - Dec 17
This Month and Mild
MarketingLifestyleHealth
Brands employ emojis as convenient marketing and purchasing tools
Implications - Brands are inserting emojis into their apps, not only as rating systems, but as functional tools that allows consumers to book, donate or pay for various items. This shift serves two benefits – it offers a sense of familiarity to younger consumers used to communicating with emoji's, while also making the purchasing process more efficient. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
22,339 Total Clicks
Sep 17 - Dec 17
This Month and Average
Art & DesignMarketingBusiness
The 6 Patterns of Opportunity & Top 18 Megatrends
The term "micronutrient" is increasingly being employed to imply health
Implications - Micronutrients are essentially the minerals and vitamins found in natural foods that are vital for human health, and the term is now being used to describe ingredients in both food and beauty-related products as a health conscious consumer-targeted buzzword. The adoption of the term "micronutrient" in the branding and marketing of products offers consumers the distinction they desire from their purchase decisions, without having to alter the product's, or its accompanying campaign's, intended purpose. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,352 Total Clicks
Sep 16 - Dec 17
This Month and Average
Brands find universally humorous content by harnessing the crowd
Implications - Capturing a given consumer base's sense of humor is exceedingly difficult, but rather than taking that risk, brands can tickle consumers' funnybones directly through crowdsourcing. Crowdsourcing comedic ideas not only drastically increases the likelihood of jokes (and thus branding) resonating with a consumer base, but also engages those consumers in a fun and playful way. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
50,040 Total Clicks
Apr 17 - Dec 17
This Month and Mild
Pop CultureMarketingHumorBranding
Voice recordings are used for artistic and functional purposes
Implications - Voice recordings are being transformed from their once solely practical nature to pieces of art, historical archives and to provide various distinct functions. The renewed ways in which brands and consumers are using audio recording technology sets an inspirational blueprint, outlining the potential in transforming the functions of relatively vintage tech in the modern digital age. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
18,149 Total Clicks
Jul 17 - Dec 17
This Month and Mild
TechArt & DesignMarketingBusiness
Trend Hunter Services
Dispensary services use digital platforms to market or sell products
Implications - With the cannabis industry in North America on a significant upturn, brands that sell or promote this product are doing so via various digital platforms, whether those are apps or digital booths. This shift serves to further normalize this industry in both recreational and medicinal capacities, while providing the convenience consumers require. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
76,922 Total Clicks
Aug 15 - Nov 17
This Month and Mild
TechMarketingBusinessLifestyleHealth
Plant stem cells are infused into skincare products
Implications - Stem cells are increasingly being infused into skincare products that range from serums to chocolate bars, for the ultimate goal of fighting free radicals and stimulating stem cell growth in the skin. Though this concept has existed for some time now, it is picking up in popularity due to brands' need to offer highlighted, specific benefits to distinguish their skincare products. The use of stem cells offers the functions required for consumers concerned with rising pollution and UV damage, while also featuring a distinct selling point. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
24,262 Total Clicks
Jun 17 - Nov 17
This Month and Mild
FashionMarketingCosmeticsBranding
Foundation and concealer products are being infused with vitamins
Implications - Makeup products designed to conceal skin imperfections are now being formulated with vitamins to actually treat those imperfections. This shift offers convenience-focused consumers the multi-functional products they seek out, while giving brands a key selling point that they can leverage. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
55,732 Total Clicks
Apr 17 - Nov 17
This Month and Average
FashionMarketingCosmeticsBranding