Category
Lifestyle
Texture Mimicry
Trend cluster
Category
Toddler
Sunscreen
Specially-formulated sunscreens designed for babies are gaining popularity.
4.6
Trend score
What's Happening
What is the Toddler Sunscreen trend?
Toddler Sunscreen: Brands in the personal care space are creating organic sunscreens designed for infant use. These sunscreens are devoid of harmful ingredients and are easy to wash off. These sunscreens are designed to reduce sun damage for infants, preventing skin irritations and ensuring healthy development.
Insight
The consumer insight behind the Toddler Sunscreen trend
While sunscreen has always been a popular part of consumers' daily skincare routines in the summer, social media platforms have drawn attention to the damaging effects of the sun, with such videos going viral. Consumers are now more actively wearing sunscreens, while parents ensure their children do the same. With a focus on regions with more sun exposure throughout the year, brands are now releasing specially formulated infant sunscreens for year-round daily use, even outside of the summer.
Evidence
Examples of the Toddler Sunscreen trend
CategoryLifestyle
Plant-Based Infant Sunscreens
Isehan's UV Aqua Milk Provides Skincare Benefits and Sun Protection
Companies in the personal care industry are innovating with natural and plant-based ingredients to meet consumer preferences for safer, more gentle products.
CategoryLife-Stages
Gentle Baby-Friendly Sunscreens
Aveeno's Baby Sunscreen is Made for Sensitive Skin
Companies in the beauty and personal care industry can develop new and innovative gentle sunscreen products using natural and organic ingredients to meet the growing demand for sa…
CategoryEco
All-Vegan Toddler Skincare Lines
BioLove Baby is a Line of Organic and Vegan-Certified Products
Potential for growth in the market for baby care products featuring organic and vegan options for health-conscious parents.
CategoryEco
Naturally-Formulated Baby Sunscreens
Adorable Baby Uses Natural Ingredients in its Sunscreens
The market for baby and childcare products is seeing a surge in natural and dermatologist-tested items.
CategoryMarketing
Easy-to-Apply Kids Mineral Sunblocks
The Babygenics Mineral Sunscreen Range Debuted Two Products
The skincare industry can benefit from producing easy-to-apply mineral sunblock products for kids.
CategoryLife-Stages
Kid-Friendly Fragrance-Free Mineral Sunscreens
VitaSea Introduces Its New Range of Products
Opportunities for skincare brands to develop gentle and effective products for sensitive skin.
CategoryFashion
Skin-Nourishing Family Suncare
Kiss My Face Debuts Three New Suncare Products for the Whole Family
The beauty and skincare industry can take advantage of the trend of incorporating skin-nourishing ingredients in suncare products.
Workshop question
How can your brand leverage the increasing awareness of health precautions to develop products that cater to the specific needs of different demographics?
Trend themes
Themes within the Toddler Sunscreen trend
Three behaviours holding the trend together01
Organic Infant Sunscreens
Organic infant sunscreens devoid of harmful ingredients and easy to wash off ensure healthy skin development for babies.
02
Skin-Nourishing Sunscreen Formulas
Sunscreens enriched with skin-nourishing ingredients like Calendula, Shea, Liposomal Vitamin C, and red algae cater to the multi-faceted needs of detailed skincare routines.
03
Vegan Baby Skincare Products
The rise of vegan baby skincare lines offers parents eco-friendly and safe options free from controversial ingredients for their infants.
Industry implications
What the Toddler Sunscreen trend means for industry
Where the trend changes the playbookFor
Personal Care
Innovations in personal care for infants include organic and naturally-formulated sunscreens designed to be free from harmful chemicals.
For
Health And Wellness
Health and wellness sectors are incorporating antioxidant-rich, hypoallergenic, and dermatologist-tested formulations into family suncare products.
For
Natural And Organic Products
An increasing demand in the natural and organic products industry focuses on eco-conscious, vegan-certified options for baby skincare.
Trend signals
Trend signals for Toddler Sunscreen
Trend score 4.6 out of 10, from popularity 61%, activity 52%, freshness 24%.
Popularity61%
Activity52%
Freshness24%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
