Gen X looks for practical applications of fashionable attire
Implications - While fashionable attire is still of importance to Gen X, they care more about being smart with their hard-earned cash, preferring to invest in attire that has a sensible function rather than a simply decorative one. Prioritizing comfort and wellness, this generation is influenced by their preference of online shopping to find innovative, dual-purpose products that have an added practical benefit. [More]
