Life-Stages Trends

Trend - Brands are increasingly launching digital and technological menopause solutions, as consumers have become more familiar with technology over the pandemic. These products help consumers manage symptoms from home while ensuring they have on-demand access to support through digital channels.

Insight - The pandemic caused women experiencing menopause to feel more isolated than before as in-person medical services were moved to digital platforms. These conditions led to aging consumers becoming more intimately connected to technology than before, increasing the perceived value of menopause-focused technological solutions. This directly caused an increase in demand for smart gadgets, AI-powered solutions, and digital platforms focused on perimenopause and menopause support.