PMI is expanding its ‘Fast & Furious’ collectibles with ‘Fast & Furious NOS Capsules,’ bottle-shaped mystery packs that let fans build a small display of characters and cars from across the franchise’s 25-year run. Each capsule contains a 2-inch figure, a fixed-wheel mini vehicle and several display extras.
The range covers 12 characters, with rarer finds including a Dom Toretto variant and Brian O’Conner. A collector’s guide helps fans track the set, and the capsules are available exclusively at Walmart.
Walmart exclusivity gives the line a defined retail lane and supports the repeat-purchase behavior that mystery toys rely on. The NOS bottle format and chase figures turn a movie anniversary into an ongoing collectibles program, align with PMI’s broader multiyear Universal licensing deal and leave room for more character-based drops under the partnership.
Image Credit: PMI/The Toy Book
What's Driving This Trend
- Bottle-shaped Blind Packs
- Packaging modeled after recognizable franchise objects can turn unboxing into a more immersive collectible ritual with stronger shelf visibility.
- Anniversary Collectible Programs
- Movie milestones are becoming launchpads for episodic merchandise lines that extend fan engagement beyond one-time commemorative releases.
- Chase Figure Scarcity
- Limited variants and rarity tiers create repeat-purchase momentum while giving collectors a structured reason to complete and display full sets.
Who This Affects Most
- Licensed Toys
- Entertainment IP partnerships are enabling toy makers to translate character universes into compact, collectible formats with recurring drop potential.
- Mass Retail
- Exclusive retail distribution offers stores differentiated traffic drivers while giving collectible launches a controlled channel for discovery and replenishment.
- Entertainment Merchandising
- Franchise merchandise is evolving into long-tail engagement infrastructure that keeps legacy films commercially active through character-based product ecosystems.
