Adam Harrie

Heritage tennis apparel brand BOAST launched its 'Padel Collection,' a range of padel-inspired graphic tees and apparel made from Peruvian Pima cotton. The BOAST Padel Collection starts at $49.50... MORE

Palace Hotel Tokyo launched 'A Touch of Dior at Palace Hotel Tokyo,' an exclusive stay package timed to coincide with the opening of the Dior Bamboo Pavilion in Tokyo's Daikanyama area. The Palace... MORE

Heineken 0.0 named Serena Williams its new non-alcoholic beer ambassador in a multi-year global deal. To launch the Heineken 0.0 Serena Williams partnership, Williams surprised unsuspecting padel... MORE

American Eagle signed on as the exclusive apparel and denim sponsor of Stagecoach 2026, bringing 'The Denim Desert' to the festival grounds. The brand activation runs April 24 through 26 and... MORE

RADMOR Golf launched the 'Charles Long Sleeve Pique,' a button-down shirt made from 100% Peruvian pima cotton, singed to eliminate surface texture and leave a clean, refined finish. The RADMOR Golf... MORE

TORRAS released a limited-edition 'Ostand' phone case in partnership with the Portugal national team, timed to the 2026 World Cup returning to US soil for the first time since 1994. The TORRAS and... MORE

NBA player Jimmy Butler's coffee brand, BIGFACE, partnered with Fellow to release a limited-edition 'BIGFACE x Fellow Series 1' espresso machine, marking the first custom release for Fellow's newly... MORE

Ninja has released a David Beckham limited-edition 'Luxe Café Pro,' marking the brand's first co-designed product with its global ambassador following a six-month creative process. The... MORE

ROK Coffee has launched the 'Presso Smartshot,' a hand-powered espresso maker priced at $179 that operates entirely without cords, screens or electronics. The ROK Presso Smartshot uses a... MORE

Canadian brand Arc'teryx launched 'Rhoam,' its first mountain bike kit, a limited-edition three-piece capsule developed by riders within the brand's North Vancouver design team over years of trail... MORE

Allbirds has secured a $50 million convertible financing facility and is pivoting from footwear to AI compute infrastructure, signaling a major shift in the brand's direction. The move follows the... MORE

Amazfit signed a three-year global partnership with HYROX, becoming the exclusive provider of HYROX smart wearables across all events worldwide, following an expansion of its existing regional... MORE

Canadian golf retailer Golf Town has renewed its partnership with Canadian golfer Brooke Henderson and her sister Brittany through 2028, continuing more than 10 years of collaboration between... MORE

Nespresso has made Dua Lipa its new global brand ambassador and launched the 'Vertuo World' campaign, positioning the pop star as a guide to different coffee moods and occasions across multiple... MORE

Ksubi collaborated with New York basketball legend Carmelo Anthony and his cannabis brand STAYME7O to create the 'Stay Elevated' 4/20 capsule, marking the Australian label's first entry into the... MORE

Boston Pizza launched 'The Hockey Gods,' a playoff campaign built on the premise that after 32 years without a Canadian Stanley Cup winner, it might be time for supernatural help. The Boston Pizza... MORE

Promemoria unveiled the 'Blue Collection,' a luxury furniture line, at Milan Design Week 2026, featuring new tables, seating and lighting, in partnership with designer Maria Sole Ferragamo and... MORE

Louis Vuitton introduced 'Ambre Levant,' an eau de parfum created by Master Perfumer Jacques Cavallier Belletrud, centered on the combination of amber and oud. The Louis Vuitton Ambre Levant... MORE

Sunii Energy Gum launched a mint-flavored caffeine gum that sidesteps the digestive system entirely, being absorbed through the mouth and cheek for a faster-acting boost than traditional energy... MORE

Gillette has signed a multi-year deal as the official NHL shave partner in Canada, bringing hockey into the brand's century-long sports sponsorship portfolio starting with the 2026-27 season. The... MORE

Bandit Running plans to open a Boston Marathon pop-up at 250 Boylston Street under the campaign name 'The (Other Other) Garden,' pairing an immersive retail environment with a limited 10-piece... MORE

Tampax signed on as the official period protection partner of the Toronto Tempo, marking the brand's first WNBA sponsorship in Canada. The deal between the two brands includes home-court branding... MORE

Igloo launched the 'Gripper CoolBox,' a 10-quart personal cooler designed for trade workers, delivery drivers and daily commuters who need to keep food fresh during long shifts. The Igloo Gripper... MORE

Alaska Airlines has returned as the official airline of Coachella and Stagecoach 2026, debuting an expanded on-site activation designed to transport festivalgoers "35,000 feet in the air" through a... MORE

Tasty Burger returned as the official burger of the Boston Red Sox for the 2026 season, resuming the Tasty Burger Red Sox partnership that originally ran from 2014 to 2020. The deal places the... MORE

American battery brand Duracell has partnered with Lionel Messi to launch 'Messi Reboot,' a campaign tied to this summer's global soccer tournament, featuring a cinematic ad spot and... MORE

Breakfast concept Eggslut is opening its first Canadian location on King Street West in Toronto on April 30, 2026, marking the brand's debut in the country after building a global presence across... MORE

World of Blue introduced a reimagined hospitality concept ahead of the FIFA World Cup 2026, transforming a 425-room hotel across from MetLife Stadium into a purpose-built VIP destination designed... MORE

Louis Vuitton opened 'Dazzling Trilogy,' a Jean-Michel Othoniel exhibition at Espace Louis Vuitton Beijing, running from April 15 through September 6, 2026, marking the 20th anniversary of the... MORE

The Mark Anthony Group, the brand behind White Claw Hard Seltzer, acquired The Finnish Long Drink to broaden its North American ready-to-drink (RTD) portfolio and expand the brand into new markets.... MORE

DESIGNME launched 'PUFF.ME Sea Salt Spray,' a beachy-texture product that swaps conventional sea salt for Pink Himalayan salt to deliver softer, more balanced waves. The sea salt hair spray... MORE

Proof has launched the 'Sevens Sport Short,' a redesigned training short made from stretch ripstop nylon with moisture-wicking and ventilation panels for unrestricted movement. The Proof Sevens... MORE

AI fintech company Round has closed a $6 million seed round led by Alstin Capital and launched two new products, an 'Agentic Workflow Builder' and 'Autonomous Payroll,' expanding the company's AI... MORE

Supersure signed a multiyear sponsorship with TKO Group Holdings, becoming the first Supersure UFC sponsor across UFC, Zuffa Boxing, and UFC BJJ. The Supersure TKO UFC deal marks the first time TKO... MORE

Klarna and Mindfactory partnered to bring flexible Klarna gaming payments to Germany's largest gaming retailer's online checkout. The Klarna-Mindfactory integration gives shoppers the choice to pay... MORE

BOSS has announced a landmark tennis fashion partnership as the Official Lifestyle Outfitter of the Australian Open beginning in 2027, committing to outfitting up to 4,000 staff, officials, umpires... MORE