Adam Harrie

Orange Amps and Ed Sheeran released the Outloud ES Series, a three-model line of acoustic amplifiers available exclusively at Guitar Center, with pricing ranging from $199 to $1,499. The range... MORE

HubSpot enlisted reality TV personality and Loverboy founder Kyle Cooke to front a campaign introducing its new HubSpot AEO tool, designed to help brands monitor and improve their visibility in... MORE

Casamigos secured its position as the Official Tequila Supporter of the FIFA World Cup 2026, anchoring the partnership in a summer campaign built around the Casamigos FIFA World Cup margarita... MORE

White Claw Clawtails has arrived as a premium RTD option built around real spirits and real juice, at 7% alc./vol. The four-flavor variety pack featured a Mango Margarita made with tequila, a... MORE

Decagon launched Duet Autopilot, an AI agent that continuously diagnoses, tests and ships improvements to customer experience agents with minimal manual intervention. The system translates... MORE

Stars + Honey has secured a minority growth investment from VMG Partners to fund national retail expansion, product development and a new 60,000-square-foot manufacturing facility. The... MORE

Yamaha Marine released a new Yamaha Blue Life feature spotlighting Alaska Surf Guides and Captain Scott Reierson. The Yamaha Blue Life Alaska expedition series takes guests to remote surf breaks... MORE

Kraken became the Official Crypto Exchange Supporter of the FIFA World Cup 2026, focusing on fan activations and product experiences across North America and Europe throughout the tournament's... MORE

Trex partnered with Martha Stewart as a brand ambassador after she used Trex decking, railing and outdoor living products in a renovation of her Bedford, New York, home. The partnership centers on... MORE

AB InBev launched 'Cheers to Bars,' its FIFA World Cup 2026 campaign celebrating local bars as community gathering hubs, anchored by 200,000 watch parties across more than 40 countries. The... MORE

Tom Brady and Gopuff launched 'Good Nut,' a premium line of organic coconut water made from Vietnamese coconuts, with no added sugars or artificial ingredients. It is available exclusively on... MORE

St. Regis Hotels & Resorts and London menswear house Drake's launched a Father's Day accessories capsule, featuring a deep green silk necktie from an archival Drake's pattern, a silk pocket square... MORE

Palace and Nike released a new collection as part of the Nike x2 series, pairing national federations with cultural collaborators for country-specific drops. The capsule filters the Three Lions... MORE

Culture Kings' private-label brand Carré launched a Carré Coca-Cola soccer streetwear collection that blends the brand's contemporary aesthetic with Coca-Cola's global heritage. The drop features... MORE

Formula 1 signed a 10-year extension for the Las Vegas Grand Prix contract through 2037 with Las Vegas Grand Prix, Inc., Clark County officials and the Las Vegas Convention and Visitors Authority.... MORE

PUMA and designer Salehe Bembury launched the PUMA x Salehe Bembury TRVL WEAR collection at an immersive event at The Row DTLA, debuting streetwear-inspired travelwear and goalkeeper kits for... MORE

The Empire State Building Observatory partnered with Classic Football Shirts for a four-floor jersey exhibit running from June 9 through July 19, featuring more than 100 match-worn and rare shirts... MORE

Salesforce signed on as an Official Tech Partner for the FIFA World Cup 2026 and the FIFA Women's World Cup 2027, bringing its Agentforce 360 AI platform and Slack to support tournament operations... MORE

KI debuted the Kiaura Collection, built with Cognetic Technology, at its Inspiration Center during Design Days in Chicago, introducing what the company describes as a new category called Human... MORE

Nespresso returned to Amazon Prime Day with discounts across its Vertuo and Essenza machine lineup, with savings of up to 58% off retail prices. Standout offers included the Vertuo Plus Dark Grey... MORE

EA SPORTS FC 26 launched ‘The World’s Game’ update, adding 53 fully licensed national teams, including newly partnered Brazil, Turkey, Spain and Portugal, along with a 48-team standalone... MORE

bet365 launched the bet365 Fantasy Sports app across the United States and Canada, debuting ahead of the 2026 FIFA World Cup as a free-to-play mobile game for users aged 18 and older. Developed... MORE

Corona released the 2026 Corona Beach 100 guide ahead of World Oceans Day, spotlighting 100 oceanfront destinations across six continents, including 27 new additions. Selections were based on beach... MORE

Paramount+ and the UFC announced a six-year deal that makes the platform the exclusive Canadian home for all 13 UFC Numbered Event main cards starting in 2027, with access included at no additional... MORE

The h.wood Group's supper club, Delilah, launched The Delilah World Cups, a collection of five limited-edition team cocktails and collectible glasses inspired by the FIFA World Cup 2026. Available... MORE

Gucci signed on as the Alpine Formula One Team's title partner beginning in 2027. The team will compete as the Gucci Racing Alpine Formula One Team and race in Gucci colors, marking a departure... MORE

GreenRow launched a collaboration with the New York Botanical Garden, drawing on NYBG's archival botanical illustrations, including works from the LuEsther T. Mertz Library Rare Book Collection.... MORE

Navan released corporate booking data showing that travel to Canada for the FIFA World Cup 2026 is up 295% year-over-year, with Toronto alone seeing combined hotel and flight spending increase by... MORE

Kalshi has released a 60-second NBA Finals ad that premiered during Game 1, featuring NBA champion and brand investor Giannis Antetokounmpo alongside his brothers Thanasis, Kostas and Alex in a... MORE

Skechers named Radamel Falcao García its Latin America brand ambassador, with the Colombian football legend set to compete in the brand’s ‘SKX_2 Elite’ boot and appear in lifestyle and... MORE

EA SPORTS unveiled the cover athletes for EA SPORTS College Football 27, naming Oregon quarterback Dante Moore, Miami wide receiver Malachi Toney and Ole Miss running back Kewan Lacy as the... MORE

Burberry released a capsule collection with British illustrator Sir Quentin Blake spanning womenswear, menswear and childrenswear, featuring bold hand-drawn motifs by the celebrated British... MORE

Burberry has launched 'A Good Sport,' its Autumn 2026 campaign, showing the Burberry Fall 2026 collection through the lens of soccer match-day culture. Shot by Mario Sorrenti to a Bloc Party... MORE

Moët & Chandon unveiled a Pharrell Williams summer campaign centered on Saint-Tropez, expanding their ongoing creative collaboration through a seasonal collection built around celebration. The Ice... MORE

Hyundai Motor unveiled its "Next Starts Now" FIFA World Cup 2026 brand film, pairing global ambassador Son Heung-min of LAFC with Boston Dynamics' Atlas robot and five rising football talents aged... MORE

PrizePicks signed on as the presenting sponsor for HMA’s full network of more than 200 local and regional sports shows on YouTube and social media, marking the largest partnership in HMA’s... MORE