How We Create Content

Trend Hunter was founded in Toronto in 2006 and has grown into the world’s largest trend platform — a database of hundreds of thousands of short, research-driven articles about new products, services, campaigns, and ideas, read billions of times by people in over 190 countries.

Most of our articles cover a single micro trend: one specific innovation, explained in a deliberately concise format that highlights what it is, who’s behind it, and why it matters. To make the cut, an idea has to be new (typically no more than six months old when we write about it), specific, and inventive. Story ideas come from our in-house research team, a global community of contributors, and tips from readers and PR contacts — every candidate is checked against our existing coverage before it’s written, and weighed for timeliness, originality, and relevance. We pass on content that is overly promotional or thin on substance.

Published articles also feed the trend database behind our research reports, where reader interactions help score how ideas resonate — which is why accuracy matters to us beyond the page you’re reading.

Trend Hunter has used AI in its research tools for years, and some of our articles begin with help from AI writing tools. When that help plays a meaningful role in drafting, we say so: the byline reads “Written with AI assistance” and names the editor responsible for the piece.

We never publish raw AI output. Every AI-assisted article is fact-checked, edited, and approved by a human editor before it goes live, and the named editor on the byline is accountable for it — the same standard that applies to any other article on the site.

Every article on Trend Hunter — human-written or AI-assisted — goes through editorial review before publishing:

• Fact-check. Claims are verified against the original sources. Our articles are used in research reports for brands, so we would rather skip a story than misrepresent a company or product.
• Originality check. All content runs through an automated copyright checker that compares it against text across the web. Trend Hunter has a zero-tolerance policy for plagiarism.
• Style edit. Articles are edited for clarity and consistency, and we avoid personal opinions and gendered or stigmatizing language.

Accountability is personal: every article carries a byline, and every byline links to the writer or editor’s profile page, where you can see their full body of work.

Articles credit where their information comes from. The References listed alongside each article’s byline link to the primary source material we worked from.

• Quotes are always attributed, quoted verbatim, and limited to short excerpts.
• Paraphrased material must be an original interpretation, not a reworded copy of the source.
• Images are credited to the photographer when one is identified, and otherwise to the publication. We don’t use watermarked imagery.
• Interviews are conducted directly — in person, by phone, or by email — with the founders, executives, and innovators we feature. Interview inquiries can be sent to editors@trendhunter.com.

We fix mistakes quickly, and we don’t hide that we fixed them.

• Factual errors are corrected in the article as soon as they’re verified.
• Material updates are reflected in an “Updated” date displayed alongside the article’s original publish date.
• Copyright and image concerns are reviewed by our team and resolved directly with the rights holder.

Spotted an error? Use our contact form and choose “Article Corrections, Images, or Copyrights” as the topic, or email editors@trendhunter.com. Either route reaches the editorial team.

Trend Hunter’s content is produced by a team of writers and editors at our Toronto headquarters, supported by a global community of contributors. The editors who review and approve our articles are the same people named on the bylines — click anyone below to see who they are and what they’ve covered.

Jana Pijak SVP Content Grace Mahas VP of Insights Analytics Colin Smith Insights Analyst Kanesa David Insights Content Producer Debra John Insights Analyst Adam Harrie JR Content WriterMR Mursal Rahman JR Content Writer

Editorial questions, story tips, and interview requests can go to editors@trendhunter.com or tips@trendhunter.com.