Create The 
Future

Trend - Tex-Mex's cheese and meat-based dishes are being revamped with options for consumers who prefer vegan food. Plant-based Tex-Mex fries, wraps, tacos, and meal-kits are being added to brands' menus and offerings in order to reach more consumers.

Insight - Vegan and flexitarian diets are increasingly common in North America due to the more authentic imitations now available to consumers. These alternatives have resolved the hesitation that people once had to experiment with plant-based foods--both at home and when dining out. This shift, coupled with vegan food being generally more nutritious, makes plant-based options appealing for consumers who want to indulge without impacting their health.