Create The 
Future

Trend - Decorating the inside of one's fridge is a trend called 'Fridgescaping' that is gaining popularity on social media platforms. Fridgescaping involves neatly sorting all fridge contents while adding decor in empty spaces, such as photos or fake plants.

Insight - Consumers that frequent platforms such as TikTok or Instagram often participate in trends that gain traction on the platforms to feel a sense of participation and community. Additionally, many popular trends relate to life-improvement, such as dietary trends or productivity trends. However, users are not always influenced by productivity without entertainment, leading to the creation of trends such as Fridgescaping which blend aesthetics with benefits - that of a clean and organized fridge.