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Trend - Startups are using advanced AI algorithms to modernize the process of tarot card reading through advanced interpretation. These AI tools take into account necessary information from the user, as well as the implications of each tarot reading, to provide detailed readings and feedback.

Insight - While one consumer may doubt the legitimacy of spiritual readings, such as tarot cards or fortune telling, another consumer may be heavily invested in this field. Consumers interested in spiritual readings often do so either for peace of mind, for guidance when they are unsure of what to do, or for mere recommendations in complex situations. However, tarot readings are often expensive, and may not fit within these consumers' budgets. Brands are responding with AI-powered tarot card readers.