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Sports Trends

From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.
Ideas
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Insights
Baseball-Inspired Watches
Baseball-Inspired Watches
G-SHOCK X Baseballism's Collaborative Timepiece is Heritage-Rich
The G-SHOCK x Baseballism ‘Walk-Off DW6900BI24-1’ merges the rugged innovation of Casio’s G-SHOCK with Baseballism’s celebration of America’s pastime. This limited-edition watch is... MORE
Winter-Ready Running Accessories
Winter-Ready Running Accessories
These Built for Athletes Accessories are Arriving Now
These Built for Athletes running accessories have been announced by the premium fitness brand as its first-ever collection of runner-targeted items. The product range is arriving now in the UK, and... MORE
Expansive Soccer Trading Cards
Expansive Soccer Trading Cards
These New Topps Fan Set Card Collections Celebrate Football
The Topps Fan Set card collections have been announced by the brand as a series of sets that put England’s largest football teams in the spotlight for fans alike to collect. The trading card... MORE
Modern Padded Jackets
Modern Padded Jackets
The StellarEQ Free Padded Collection is Stylish and Functional
The StellarEQ Free Padded Collection combines stylish modern design with advanced performance features for a variety of activities. The capsules cater to outdoor enthusiasts who value both comfort... MORE
Fan-Designed Football Kits
Fan-Designed Football Kits
Manchester City x Puma's AI Kit Design Initiative is Fan-Forward
The Manchester City x Puma collaboration is revolutionizing fan engagement with the launch of the ‘PUMA AI Creator’ tool, giving fans the unprecedented opportunity to design the club&#... MORE
Customized Soccer Team Cars
Customized Soccer Team Cars
Audi Unveils 2024 MLS Cup Championship Celebratory Wrapped Vehicles
Audi of America has unveiled a series of custom-wrapped luxury vehicles in honor of the MLS Cup and its finalist teams. The fleet includes “the RS Q8, showcasing a design inspired by the MLS... MORE
Branded Energy Drink Events
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
CELSIUS Energy’s Padel Classic 2024 added a dynamic touch to Art Basel by blending sports, celebrity culture, and philanthropy. This annual event showcased high-profile celebrity matches, with... MORE
Whiskey Brand Soccer Partnerships
Whiskey Brand Soccer Partnerships
Jameson Becomes the Official Whiskey of Major League Soccer
Jameson Irish Whiskey has entered into a multi-year partnership with Major League Soccer (MLS), designating Jameson as the ‘Official Whiskey’ of MLS and MLS All-Star Gameday Hospitality.... MORE
Chic Golf Apparel
Chic Golf Apparel
Beldrie Released its Elevated Top and Elevated Skort in Fashion-Forward Colors
Beldrie introduces new color options for its ‘Elevated Top’ and ‘Elevated Skort,’ now available in ‘lilac,’ ‘navy blue,’ and ‘blush pink.’... MORE
Swing-Analyzing Golf Apps
Swing-Analyzing Golf Apps
Golf Quartz Enhances Your Golf Game with GPS, Stats, and AI Analysis
Golf Quartz is a golf app designed for Apple Watch, offering a range of features to enhance a golfer’s game. The app provides GPS functionality with interactive distance measurements to holes... MORE
Hybrid Repellent
Brands are crafting multifunctional mosquito repellents for casual outdoor use
Trend - Outdoor gadget brands are integrating mosquito-repelling features into less traditional devices. These multifunctional devices, such as lights, speakers, or air purifiers, repel unwanted insects from camping areas, ensuring consumers can enjoy their outdoor activities uninhibited.

Insight - Consumers who spend a lot of time outside, such as those who frequently enjoy camping, barbecues, or even simply spending time on their patio, know the struggles associated with unwanted insects, such as mosquitos or bees. However, many of these consumers are not willing to invest in a device specifically to repel the insects, as this may not fit in their budgets. In response to this, brands are integrating mosquito-repelling technologies into outdoor gadgets that would be purchased regardless.
Workshop Question - How could your brand expand the functionality of its products or services to cater to a wider base of consumers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mosquito-Repelling Outdoor String Lights
Mosquito-Repelling Outdoor String Lights
These Lights Boost Ambience While Curbing Insect Menace
Tiki Brand has launched a set of outdoor string lights that are not merely designed to add a delicately luminescent and ambient touch to your backyard gatherings, but is also designed to keep... MORE
Seven-in-One Camper Lanterns
Seven-in-One Camper Lanterns
The LOVORK Modular Camping Lantern Has a Multifunctional Form
The LOVORK modular camping lantern is a seven-in-one accessory for avid explorers and adventurers alike to incorporate into their gear setup as a way to keep an array of solutions on-hand at all... MORE
Handheld Wearable Mosquito Repellers
Handheld Wearable Mosquito Repellers
The EVO REPEL Mosquito Repeller Lantern is Rechargeable
The EVO REPEL mosquito repeller lantern is a three-in-one accessory perfect for avid campers, hikers and outdoor enthusiasts alike to add into their gear roster. The device boasts a 14,400mAh... MORE
play_circle_filled4-in-1 Mosquito Repellants
4-in-1 Mosquito Repellants
The MoziGuard is an Outdoor Mosquito Repeller with a 20Hr Battery
The MoziGuard 4-in-1 mosquito repeller is a versatile device designed to provide comprehensive protection against mosquitoes. It features dual-protection modes, offering a range of 10-30 feet, which... MORE
play_circle_filledMosquito-Repelling Miniature Diffusers
Mosquito-Repelling Miniature Diffusers
VIBIS Design Creates the New VesperGuard Diffuser
VIBIS designs the new VesperGuard, which is a miniature diffuser device that is able to create a protective bubble of 30 feet around campers to fend off mosquitos. It flips on with a switch and is a... MORE
Limited-Edition Water Bottles
Limited-Edition Water Bottles
Ringo and Bala Target Fitness Enthusiasts and Content Creators
Ringo and Bala have teamed up to create a limited-edition water bottle that combines functionality with style. The product integrates Ringo’s innovative MagSafe technology to allow users to... MORE
80 Workout-Themed Gift Ideas
80 Workout-Themed Gift Ideas
From Four-in-One Workout Systems to Sustainable Running Shoe Designs
This holiday season, inspire the fitness enthusiasts in your life with this list of workout-themed gift ideas that combine sustainability, innovation, and versatility. These thoughtful options cater... MORE
Cutting-Edge Workout Experiences
Cutting-Edge Workout Experiences
NYSC Debuts Two New Les Mills Group Training Programs
New York Sports Club (NYSC) has introduced two new Les Mills group training programs — the LES MILLS CEREMONY™ and the LES MILLS CONQUER™ — to select locations in New York, marking a first... MORE
Easily Digestible Protein Powders
Easily Digestible Protein Powders
RISE311 Protein Powders are Clean and Plant-Based
RISE311 protein powders are clean, plant-based powders designed for optimal digestibility and absorption. Created by trainer Jason Walsh, this protein powder addresses issues often found in... MORE
Fashion-Forward Tennis Sweaters
Fashion-Forward Tennis Sweaters
L’Oeuf Poché Offers Chic Modern Activewear
L’Oeuf Poché presents a collection of modern activewear designed for the contemporary woman, combining style and functionality with a sophisticated, athletic-inspired aesthetic. One notable... MORE
Ultralight Camping Tents
Ultralight Camping Tents
Camping Brand Durston Released the 'X-Dome 1+' as a Pro-Grade Tent
The Durston X-Dome 1+ is an ultralight, freestanding backpacking tent designed for solo hikers. Weighing just 34.7 ounces (985 grams), it is among the lightest double-wall tents available. The tent... MORE
10 Tennis-Fan-Inspired Gifts
10 Tennis-Fan-Inspired Gifts
From Sporty Resort Capsules to Luxe Tennis-Inspired Jewelry
10 Tennis-Fan-Inspired Gifts offers a curated selection of exclusive items designed to celebrate the elegance and excitement of tennis, blending luxury, functionality, and passion for the sport. A... MORE
Freeskier-Aproved Outdoor Lines
Freeskier-Aproved Outdoor Lines
Outdoor Research & Mark Abma Debut a New High-Performance Capsule
The Multicam Alpine™ Skytour Ascentshell™ Collection, developed by Outdoor Research in collaboration with freeskiing legend Mark Abma, offers an exclusive set of high-performance backcountry... MORE
Sporty High-Fashion Collections
Sporty High-Fashion Collections
The Balenciaga x Under Armour Series Capsule is Elegant and Sporty
The Balenciaga x Under Armour Series Collection is a bold collaboration that unites Under Armour’s expertise in athletic performance with Balenciaga’s innovative design language. Spanning men’... MORE
Modular Electric Surfboards
Modular Electric Surfboards
The 'Canvas' Surfboard is Stylish, Speedy and Easily Transportable
Lind, a relatively young but undeniably exciting recent entrant into the burgeoning world of electric and recreational marine mobility, has managed to achieve the seemingly impossible feat of... MORE
Giftable Hockey Hoodies
Giftable Hockey Hoodies
These Toronto Maple Leafs' Hoodies are Functional Winter Apparel
The Toronto Maple Leafs’ hoodies, such as the Women’s ‘Fanatics Oatmeal Up For It Fleece Pullover Hoodie’ and the Men’s ‘Mitchell & Ness Black Full Deck... MORE
High-Profile Baseball Shoe Auctions
High-Profile Baseball Shoe Auctions
Michael Jordan’s Air Jordan IX Cleats are Being Auctioned
Michael Jordan’s game-worn Air Jordan IX baseball cleats, which are tied to his brief stint with the Scottsdale Scorpions, are set to be a centerpiece in Infinite Auctions’ Winter Auction.... MORE
Opulant Soda Can Designs
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
PepsiCo has unveiled a striking collection of gladiator-themed limited-edition Pepsi cans, celebrating the release of ‘Gladiator II’ and football season in epic style. Featuring Megan... MORE
Elevated Sports Team Merch
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Fear of God’s partnership with the NBA and WNBA is redefining the intersection of sports and fashion, introducing a multiyear collaboration that elevates fan merchandise to new heights. Under... MORE
Ultra-Light Tennis-Inspired Watches
Ultra-Light Tennis-Inspired Watches
Big Bang Unico Novak Djokovic Watch Embodies Tennis Legacy
The ‘Big Bang Unico Novak Djokovic’ watch, a collaboration between Hublot and the tennis legend, redefines luxury timekeeping by infusing the essence of championship matches into its... MORE