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From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.
Versatile Comfort Running Sneakers
Versatile Comfort Running Sneakers
ASICS' GlideRIde is Perfect for Athletes and Non-Athletes
ASICS’ latest GlideRide technology has gone through different series of testing on current and former athletes to promise functionality. Runners were asked to run at a moderate pace and it was... MORE
Mesh Paneling Archival Sneakers
Mesh Paneling Archival Sneakers
New Balance's ML850YSC Sneaker Returns With Original Elements
New Balance launched the ML850YSC earlier this month and it pays homage to the original BL 850 that made its original debut back in 1996 before streetwear imprint Aime Leon Dore revived the model... MORE
Super Bowl-Themed Sneakers
Super Bowl-Themed Sneakers
Nike Has Created an AF1 Shoe to Mark the Patriots Latest Super Bowl Win
Nike has created a special edition AF1 shoe, in honor of the New England Patriots latest Super Bowl win. The new shoes are Super Bowl LIII themed ‘Air Force 1 Ultra Flyknit Low’ sneakers.... MORE
Digital Game Soccer Chocolates
Digital Game Soccer Chocolates
The Cadbury x Premier League Chocolate Football is Interactive
The Cadbury x Premier League Chocolate Football has been unveiled as the latest product from the partnership that offers consumers a way to enjoy a specially branded indulgence and get involved in... MORE
Form-Optimizing Sports Harnesses
Form-Optimizing Sports Harnesses
The VeloPRO Velocity Load Harness Accelerates Training
The VeloPRO Velocity Load Harness is a specialized piece of equipment for athletes that will help amateurs or advanced users optimize their form when playing tennis and beyond. The harness works by... MORE
Boundary-Pushing Running Challenges
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
To exhibit the performance, resilience and energy-saving benefits of the ASICS GLIDERIDE technology, the company launches a running challenge that strips the boundaries that hold athletes back.... MORE
Muscle-Toning EMS Systems
Muscle-Toning EMS Systems
The SHENGMI EMS Trainer Helps Strengthen and Tone Muscles
The SHENGMI EMS Trainer is a smart wearable solution that is engineered to help with overall body sculpting and training using minimal equipment. The device works by being positioned onto various... MORE
Tennis-Inspired Mural Campaigns
Tennis-Inspired Mural Campaigns
loyalkaspar Boasts Five Murals and an Ad Spot for the US Open
loyalkaspar — a contemporary creative branding agency, embraces artistic merits and expression in advertising through a vibrant mural campaign that adorns urban walls in New York City. The... MORE
Playoff Activation
Brands take advantage of sports fandom with localized ad campaigns
Implications - Creating ties to current events, brands, typically outside the sports and athletic field, are jumping in to showcase support and loyalty for regional sports teams. Strategically releasing ads around playoffs and championship finals, brands are aiming to showcase pride and support for local teams through everything from referencing star players to highlighting local fan engagement. Such localized references not only speaks to how brands are seeking to become much more connected to their communities, but also the importance of supporting heritage, fandom and consumer sentiments through branding.
Workshop Question — In what ways can your brand create more authentic connections with your consumers? What localized strategies could you employ?
Retro-Influenced Soccer Kits
Retro-Influenced Soccer Kits
Nike and AS Roma Introduced Its Third Kit In Preparation for 19/20
Nike and AS Roma work together to launch the third soccer kits in preparation for the 2019/2020 season. The jersey is specifically worn by the Italian club during the continental competitions. The... MORE
Work Balance-Themed Sneaker Remakes
Work Balance-Themed Sneaker Remakes
BODEGA and New Balance Launch the NO BAD DAYS Revival
BODEGA works in collaboration with New Balance on a new launch of the signature 997S sneaker silhouette—the revival of the archived model boasts the name ‘NO BAD DAYS.’ The duo... MORE
Sporty Orange-Hued Sodas
Sporty Orange-Hued Sodas
The Bright Orange 'Believeland' Pepsi Celebrates the Cleveland Browns
In honor of the Cleveland Browns enjoying their first feature on Sunday Night Football in the past 11 years, Pepsi has created a brand-new ‘Believeland’ soda. To truly honor the... MORE
Film-Inspired Glowing Chunky Sneakers
Film-Inspired Glowing Chunky Sneakers
Nike's Air Max 97 Arrives in a Green Glow Colorway
Nike launches a new iteration of the signature Air Max 97 sneaker model in a glowing colorway entitled ‘Green Glow’ and it is designed with inspiration drawn from the film ‘Matrix.&#... MORE
Highly Durable Running Shoes
Highly Durable Running Shoes
ASICS Launches Two New GEL-KAYANO 5 360 Sneakers in Bright Colorways
ASCS introduced two new versions of its signature GEL-KAYANo 5 360 sneakers and the most notable update is the durable GORE-TEX construction throughout the uppers. The shoe is wrapped with the... MORE
Global Winter Games Mascots
Global Winter Games Mascots
Beijing 2022 Introduce the Olympic and Paralympic Mascots
Beijing 2022 marks the next global Winter Olympic and Paralympic games and recently the official mascots of the event have been unveiled. An adorable panda bear named Bing Dwen Dwen and a lantern... MORE
Children's Daily Exercise Programs
Children's Daily Exercise Programs
The Daily Mile Promotes Kids Activity and Will Launch in the US
The Daily Mile Foundation and The Sports Institute at UW Medicine will bring the Daily Mile Program to schools in the United States. The program was initially launched in the United Kingdom, and... MORE
90s-Referencing Soccer Kits
90s-Referencing Soccer Kits
Nike Unveils the Third Kit for Atletico Madrid Recalling Retro Design
Nike continues to drop its third jersey design made for Atletico Madrid following its recent launch of the Barcelona kit of the season. Similar to the previous drop, the Atletico Madrid iteration... MORE
70s-Inspired Running Apparel
70s-Inspired Running Apparel
GYAKUSOU Prepares for the Fall 2019 Season with Essentials
GYAKUSOU is the running apparel branch that was started by the contributions of NikeLab and UNDERCOVER—it recently launched a new capsule that readily prepares for the Fall 2019 season. The... MORE
play_circle_filled Healthy Eating-Centric Campaigns
Healthy Eating-Centric Campaigns
Beko's Eat Like a Pro Draws Inspiration from Athletes and eSports
‘Eat Like a Pro’ is a campaign that centers around the importance of mindful eating. The initative is launched by Beko — a European kitchen appliance company, and it holds it as its... MORE
Social Media Football Content
Social Media Football Content
The NFL Will Add Game Highlights to the Facebook Watch Platform
The NFL recently indicated that it will extend its partnership with Facebook, which will bring highlights, news, and analysis form all NFL games to the Facebook Watch platform. The deal was... MORE
Top 80 Sports Trends in September
Top 80 Sports Trends in September
From Wall-Mounted Exercise Racks to Rechargeable Jetboards
As the summer season slowly comes to an end, the range of September 2019 sports trends highlights many ways to stay active indoors or during the colder seasons. Some brands create products that... MORE
Rock Climbing Trainer Solutions
Rock Climbing Trainer Solutions
The 'Entralpi' Makes Any Hangboard Smart and Connected
The ‘Entralpi’ is a smart hangboard accessory that will work to enhance climbing capabilities for individuals as they train indoors using their existing equipment. The device works by... MORE
Crypto Soccer Engagement Platforms
Crypto Soccer Engagement Platforms
Atlético de Madrid and Chiliz Create Blockchain-Based Platform
Spanish soccer club Atlético de Madrid works in collaboration with sports and entertainment blockchain firm Chiliz on a special fan engaging platform known as ‘’ It gives Atlé... MORE
CBD-Infused Luxe Activewear
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
Acabada ProActiveWear is the world’s first-ever line of premium CBD-infused activewear. It all started in New York City, where a group of women dedicated to a health-conscious lifestyle saw a... MORE
Reflective At-Home Training Systems
Reflective At-Home Training Systems
The Echelon 'Reflect' Smart Fitness Mirror is Motivational
The Echelon ‘Reflect’ smart fitness mirror is an advanced workout solution for the home that will offer users with a way to train in a personalized manner. As the name suggests, the... MORE