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From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.
Top 40 Sports Trends in July
Top 40 Sports Trends in July
From Workout-Friendly Face Masks to Outdoor Tossing Games
The summer season has everyone enjoying the sunny outdoor weather and partaking in activities for exercise, which spotlights the July 2020 sports trends. Due to COVID-19 earlier this year, many... MORE
Top 40 Sports Trends in June
Top 40 Sports Trends in June
From Digital Boxing Workout Solutions to Protective Athletic Masks
The June 2020 sports trends explore the many ways the people can stay active from a safe distance or within the comforts of their own home. With the COVID-19 outbreak, there have been physical... MORE
Customizable Strength Training Sets
Customizable Strength Training Sets
The BowFlex SelectTech ST2080 Offers Up to 80 Pounds of Weight
The BowFlex SelectTech ST2080 is a strength training equipment solution for athletes that will enable them to enjoy a customized workout from home. The set comes with a curl bar that can be adjusted... MORE
Easy Access Hydration Packs
Easy Access Hydration Packs
The Thule Rail Hydration Hip Pack 4L Offers Ample Cyclist Support
The Thule Rail Hydration Hip Pack 4L is an intuitive accessory for cyclists that will provide them with a way to keep their essentials securely stowed during rides, while also supporting their need... MORE
Analytics-Powered Fitness Experiences
Analytics-Powered Fitness Experiences
Trainerize and Withings Partner to Elevate Their Services
Leading personal training app Trainerize and wearable device company Withings enter a collaboration in order to reimagine and elevate the fitness experience for consumers. Through their partnership,... MORE
Multi-Position Rowing Machines
Multi-Position Rowing Machines
The Teeter Power10 Rower Creates an Elliptical Workout Style
The Teeter Power10 rower exercise machine is a bi-directional workout solution for athletes who are looking to train from home without having to feel limited by their equipment. The machine utilizes... MORE
Sporty Style-Conscious Smartwatches
Sporty Style-Conscious Smartwatches
The Garmin MARQ Golfer Smartwatch Offers 12 Days of Battery
The Garmin MARQ Golfer smartwatch is one of the latest offerings from the technology brand that will provide avid sports enthusiasts with a way to easily track their performance and much more. The... MORE
Tubular Resistance Trainers
Tubular Resistance Trainers
The 'MOTR' Full-Body Resistance Trainer Can be Used in Eight Positions
The ‘MOTR’ full-body resistance trainer is a multifunctional workout solution for athletes who are looking to vary their training and enjoy enhanced benefits with one piece of equipment.... MORE
Analytic Sport
Sport content is increasingly being integrated with data and analytics
Trend - Companies are increasingly creating content for sports fans that integrate data and analytics into a multimedia experience, including data-powered broadcasts and sports apps. Data and analytics provide fans with tangible information and facts that can enhance the viewing experience.
Workshop Question - How can your organization leverage data to improve the customer experience?
play_circle_filled Interactive Augmented Reality Packaging
Interactive Augmented Reality Packaging
Pepsi Boasts Soccer-Inspired International Campaign
Augmented reality packaging has gained popularity in recent years as it introduces a highly interactive and immersive element when it comes to marketing. Recently, Pepsi launched an international... MORE
Vibrant Sporty Sneaker Models
Vibrant Sporty Sneaker Models
ASICS Launches New GEL-LYTE™ III to Celebrate 30th Anniversary
ASICS celebrates the 30th anniversary of the GEL-LYTE™ III sneaker silhouette with a pack full of the model complete in captivating colorway options. The sneaker boasts sporty elements that are... MORE
Connected Aerobic Breathing Devices
Connected Aerobic Breathing Devices
The Airofit Breathing Trainer Tracks Athletic Performance
The Airofit Breathing Trainer is a new piece of equipment for athletes that will enable them to train harder and keep a closer eye on their performance in a different way than conventional trackers... MORE
Patriotic City-Honoring Apparel
Patriotic City-Honoring Apparel
Peloton Launches a Patriotic Canada Day Collection of Apparel
Canada Day quickly approaches and Peloton celebrates the country with the latest Canada Day collection of apparel, which is made up of a selection of monochromatic designs. The simplistic tonal... MORE
TCM-Inspired Activewear
TCM-Inspired Activewear
This Ghost Flower Collection Was Inspired by Chinese Medicine Teachings
The newest Ghost Flower collection of high-performance activewear was created based on a unique concept—Traditional Chinese Medicine or TCM. For years, Ghost Flower has been making activewear... MORE
play_circle_filled Virtual Cycling Tours
Virtual Cycling Tours
Professional Cyclists Will Be Competing in a Virtual Tour De France
All sorts of live events have been postponed or flat-out cancelled in 2020 but many are being reimagined as immersive online experiences, including a virtual Tour de France. Usually, the... MORE
Trail-Inspired Retro Sneakers
Trail-Inspired Retro Sneakers
adidas' Response Hoverturf GF6100AM Sneakers are Inspired by 2000s
adidas introduces the new colorway options of the Response Hoverturf GF6100AM sneaker model, with two drops in total. The new releases reference the sportswear brand’s archival design language... MORE
Interactive Gamified Sportsbooks
Interactive Gamified Sportsbooks
Soft2Bet Debuted Rabona—an Innovative Sportsbook That is Gamified
Soft2Bet—a popular online casino and sports betting operator—recently debuted an innovative sportsbook that employs a “unique in-built gamification tool.” Dubbed ‘Rabona,’... MORE
play_circle_filled Empowering Runners During a Pandemic
Empowering Runners During a Pandemic
ASICS' Fiona Berwick Speaks to the #RunToFeel Initiative
As COVID-19 altered the world at a global scale, physical restrictions were put in place for health and safety standards. This made it difficult for some to remain active, so ASICS is helping the... MORE
play_circle_filled Yoga-in-a-Dome Experiences
Yoga-in-a-Dome Experiences
Imnts Debuted New Social Distancing-Friendly Outdoor Yoga Events
Amid the COVID-19 pandemic, many consumers are looking for ways to safely get outside and exercise, and to accommodate this, Imnts Outdoor Studio has launched an innovative solution — bubble yoga.... MORE
Versatile Outdoor Sport Sets
Versatile Outdoor Sport Sets
This Kit Features Equipment for a Variety of Different Outdoor Sports
The Kids Outdoor Sport Set features a series of toys and equipment that are versatile to be enjoyed in the outdoor environment. The set features pieces that involve racquet sports, playing tennis... MORE
Indoor Curling Game Sets
Indoor Curling Game Sets
Urban Outfitter's Curling Game Takes the Sport Home
Retail label Urban Outfitters introduces the Curling Game set that brings the rink sport to the comforts of one’s own home. The excitement of the sport turns itself into a domestic party game... MORE
Bright Glowing Foam Footballs
Bright Glowing Foam Footballs
Night Zone's Football Glows with its Lightband Technology
The Night Zone Blast Football comes in two different colorways, with the options of either a bright blue with green detailing or neon green with purple accents. The glowing colorways are designed so... MORE
Outdoor Tossing Games
Outdoor Tossing Games
Ramp Shot Helps Players Develop Stronger Motor Skills
Ramp Shot is a game designed for three to four players at once—it is meant to be played in an outdoor environment. The game encourages friendly competition against one another in a fun way.... MORE
Workout-Friendly Face Masks
Workout-Friendly Face Masks
The Under Armour UA SPORTSMASK Has Iso-Chill Technology
The Under Armour UA SPORTSMASK face mask is a new kind of athletic face covering that will help to drastically enhance the breathing capabilities of sports enthusiasts when spending time partaking... MORE
Water-Filled Workout Weights
Water-Filled Workout Weights
The 'Tidal Tank' Water-Filled Kettle Bell Has an Unstable Design
The ‘Tidal Tank’ water-filled kettle bell is an intentionally unstable workout solution for athletes who are looking to accelerate their training by implementing a simple yet highly... MORE