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Sports

From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.
Ideas
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Powerful High-Performance Racing Drones
Powerful High-Performance Racing Drones
The Airspeeder Mk3 Paves the Way for a New Form of Racing
Inspired by the success of Formula One racing, millionaire Matt Pearson reimagined racing in the sky with the Airspeeder Mk3. The powerful drone is designed as a high-performance airborne racecar... MORE
Tech-Enhanced Sailing Jackets
Tech-Enhanced Sailing Jackets
The AETRAL 878 Sailing Jacket Boasts an Embedded Foldable Screen
The AETRAL 878 Sailing Jacket is touted as the world’s first premium piece of sailing apparel that is designed and manufactured in Hungary to deliver the utmost attention to high-quality... MORE
One-Pound Workout Weights
One-Pound Workout Weights
Bala's Bangle Classic 1 Lb Weights are Aesthetically Pleasing
The Bala Bangle Classic 1 Lb. Weights by Bala®—and offered through Athleta’s website—is a pair of functional and aesthetically pleasing workout weights that promise to subtly enhance... MORE
Aerial Workout-Tracking Drones
Aerial Workout-Tracking Drones
The 'AirBuddy' Conceptual Drone Offers Athletic Insight
The ‘AirBuddy’ conceptual drone is a piece of equipment for solo athletes looking for a way to track their workout and gain more insight into how they are performing. The compact drone... MORE
Backyard Stadium Experiences
Backyard Stadium Experiences
Subway Brought the Stadium Experience to Fans' Gardens
Thousands of sports fans have been disappointed by event cancellations last year and this year, Subway brought the authentic stadium experience to the homes of fans. For a pair of England fans,... MORE
Customizable Resistance Workout Kits
Customizable Resistance Workout Kits
The 5.11 PT-R Weight Kit is Ideal for Total Workouts
The 5.11 PT-R Weight Kit is a customizable workout solution for athletes in search of a way to perform a range of different techniques with equipment that can be easily stowed. The kit comes in two... MORE
Waist-Supporting Smart Belts
Waist-Supporting Smart Belts
The BIND.CO is Designed to Automatically Adjust Pressure on the User
This waist and back supporting belt is dubbed the BIND.CO is a smart belt that that automatically adjusts to fit the wearer’s needs. Designed by industrial designer SangWoon Kim, the BIND.CO... MORE
Breathable Wire-Free Bras
Breathable Wire-Free Bras
The Wirefree WonderBra is Designed with Breathable, Lightweight Fabric
The Wirefree WonderBra is designed with breathable, lightweight fabric that is the perfect remedy to the summer heat. The bra is made with nylon and spandex, offering a delicate balance between... MORE
Fan From Home
Sports fan are preparing to enjoy the games at home with upgraded tech
Trend - Sports fans are now investing in larger screens, clearer picture quality, and upgraded audio as at-home sports viewings become the new "normal" for the foreseeable future. This enables them to host family and friends for a more immersive experience.
Workshop Question - How can your brand accommodate changing entertainment preferences from consumers?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Real-Time Runner Training Devices
Real-Time Runner Training Devices
The iKinesis Wearable Running Coach Offers Impressive Feedback
A large number of avid runners experience an injury that will stop them from running on either a short or long-term basis, so the iKinesis wearable running coach is intended to help prevent this... MORE
Pride-Honoring Athletic Collections
Pride-Honoring Athletic Collections
The Under Armour 2021 Pride Capsule is Designed by Unified
This year, the Under Armour 2021 Pride capsule is titled ‘United We Win’ and it was recently launched. The pieces in the collection are said to be designed by “[the company’s]... MORE
play_circle_filled Fitness-Focused Motion-Tracking Carpets
Fitness-Focused Motion-Tracking Carpets
The MIT-Engineered Intelligent Carpet Tracks Workouts
The Intelligent Carpet, engineered by students at MIT, is a fitness-focused motion-tracking mat that can record users’ workouts. The mat is a budget-friendly way to record activity on its... MORE
Top 40 Sports Trends in June
Top 40 Sports Trends in June
From Uniquely Crafted Artful Footballs to Retro Breathable Runners
The June 2021 sports trends are full of progressive products and services that elevate the athletic experience. Many brands offer their latest and most innovative design to maximize efficiency in a... MORE
Deodorant-Branded Golf Initiatives
Deodorant-Branded Golf Initiatives
Gillette Deodorant Debuted the '72 Club' for Golfers
Gillette Deodorant recently enlisted the help of professional golfers Max Homa and Will Zalatris to launch the 72 Club. The new initiative features various ways for amateurs golfers to get involved... MORE
Energy Drink Sports League Partnerships
Energy Drink Sports League Partnerships
C4 Energy Joins Forces with Austin FC for New Launches
C4 Energy, “the official energy drink of Major League Soccer’s Austin FC and fastest-growing energy drink brand,” recently announced the launch of a limited-edition custom flavor and... MORE
Karate-Branded Beer Campaigns
Karate-Branded Beer Campaigns
Natural Light Beer Teams with Karate Combat for its Season 3 Launch
Karate Combat teams up with Natural Light Beer to elevate the Karate Combat: Season 3 viewer experience. The partnership will promote Natural Light’s beer as the event’s official beverage.... MORE
Sand-Free Athletic Training Bags
Sand-Free Athletic Training Bags
The Wreck Bag XT Comes Pre-Filled with 50-Pounds of Weight
The Wreck Bag XT workout bag is a robust piece of training equipment for athletes looking to partake in a range of different routines that will potentially accelerate their results. The bag is... MORE
Chic V-Waist Bike Shorts
Chic V-Waist Bike Shorts
Year of Ours Boasts a Very Flattering Fitness Silhouette
The V-waist bike shorts is gaining traction as more and more consumers embrace the innovative silhouette. Years of Ours is a brand that offers a flattering and aesthetically pleasing option for... MORE
Soccer-Themed Charitable Beer Mats
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
The collaborative efforts of 20 graphic designers led to the creation of the Weird Euros. The team reinterpreted moments from the UEFA European Championship football history and illustrated them on... MORE
Breathably Waterproof Trail Shoes
Breathably Waterproof Trail Shoes
These Hiking Shoes Offer Rugged Comfort In the Great Outdoors
When you encounter a trail shoe that’s named after a volcanic mountain, you would be justified in assuming that this is a shoe that is capable of handling the most treacherous terrain and most... MORE
play_circle_filled Hockey Trophy Beers
Hockey Trophy Beers
The Molson Canadian Stanley Cup Batch Passed Through the Bowl of the Cup
Inspired by the tradition of drinking beer from the bowl of the Stanley Cup, the Molson Canadian Stanley Cup Batch is a limited-edition treat for hockey fans. The limited beer batch from Molson is... MORE
Folding Workstation Treadmills
Folding Workstation Treadmills
The Versa Desk Ultra Slim Foldable Treadmill is Compact
The Versa Desk Ultra Slim Foldable Treadmill is a compact piece of workout equipment for professionals looking to incorporate exercise into their daily schedule. The treadmill features a folding... MORE
Sun-Protective Athleisure Collections
Sun-Protective Athleisure Collections
The Baseline Collection Has Integrated UV Ray Protection
The Baseline Collection, from sporty womenswear brand L’Oeuf Poché, is made with an innovative fabric that provides SPF 30+ sun protection. The high-performance athleisure apparel is marketed... MORE
Optimized Golf Swing Trainers
Optimized Golf Swing Trainers
The GolfPal Sling Shot PRO Provides Ample Feedback
The GolfPal Sling Shot PRO swing trainer is a robust piece of equipment for golfers looking to take their craft to the next level without the need to push themselves too hard. The system works by... MORE
Top 100 Lifestyle Trends in June
Top 100 Lifestyle Trends in June
From Back Pain Therapy Systems to Sustainable Coffee Accessories
The June 2021 lifestyle trends cover a wide range of industries and the ways that companies are bringing elements of convenience and innovation to its consumers. One of the most notable trends this... MORE