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Sports Trends

From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.
Ideas
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Insights
Sleek Modern Pilates Rings
Sleek Modern Pilates Rings
The b, halfmoon Pilates Ring is Versatile and Effective
The b, halfmoon Pilates Ring offers a versatile and effective tool for enhancing one’s Pilates workouts, whether at home or in the studio. Available in a Cacao Black colorway, the product... MORE
Durable Workout Gear Partnerships
Durable Workout Gear Partnerships
GORUCCK Has Partnered with Tia-Clair Toomey
GORUCK is known for its durable rucking and workout gear, and in a bid to increase its profile and viability in the fitness community, the brand is partnering with Tia-Clair Toomey, a highly... MORE
Fitness-Inspired Backyard Playsets
Fitness-Inspired Backyard Playsets
SwingSesh Has Introduced a Novel Approach to Backyard Playsets
SwingSesh’s backyard playsets stand out in the market as the brand incorporates fitness equipment into traditional playground structure designs. This innovation combines elements such as pull-... MORE
Goalkeeper-Led Home Appliance Campaigns
Goalkeeper-Led Home Appliance Campaigns
Hisense Partners with Iker Casillas and Manuel Neuer
Hisense has launched its ‘BEYOND GLORY’ campaign for UEFA EURO 2024™, featuring iconic goalkeepers Iker Casillas and Manuel Neuer as Global Brand Ambassadors. Casillas, celebrated for... MORE
Official Sailing Luggage Partners
Official Sailing Luggage Partners
US Sailing Has Teamed Up with Samsonite for 2024
Samsonite, a global leader in travel bags and accessories, has become the official 2024 luggage partner for US Sailing. Samsonite’s Ecodiver collection, featuring a sleek design and water-... MORE
Powerful CBD Balms
Powerful CBD Balms
Cornbread Hemp's CBD Balm Boasts 750mg in a Convenient Twist-Up Stick Format
Cornbread Hemp’s CBD Balm is designed to cater to active lifestyles, offering full-spectrum benefits infused with peppermint and arnica for added relief. The product has USDA organic... MORE
Athlete-Backed Human Performance Companies
Athlete-Backed Human Performance Companies
WHOOP Partners with Cristiano Ronaldo
WHOOP, “a human performance company,” recently announced its partnership with renowned soccer icon Cristiano Ronaldo who has become the brand’s official global ambassador and... MORE
Golfer-Targeted eBikes
Golfer-Targeted eBikes
The Fairway Bike is a Three-Wheel EV Designed for Golfing Courses
The Fairway Bike by Fairway Bikes represents a novel approach to golf course mobility, designed to enhance the experience for golfers. It features a three-wheeled configuration with two wheels at... MORE
Hologram Indoor Cycling Experiences
Hologram Indoor Cycling Experiences
Saga Holographic Introduced the Ground-Breaking Holobike
Saga Holographic introduces the HoloBike, a groundbreaking indoor cycling experience that integrates immersive hologram technology to transform stationary training into a dynamic journey through... MORE
Customizable Therapy Technologies
Customizable Therapy Technologies
Hyperice Launches the Hyperice X Technology in Canada
Hyperice is known for its excellence in the realm of sport recovery and recently, the brand recently announced that it is launching its performance-driven Hyperice X technology in Canada. This... MORE
Connected Workwear
New workwear is being launched with smart features for safety and convenience
Trend - Brands in the workwear industry are releasing connected equipment that aim to improve on-the-job safety while offering convenience. These devices are equipped with features such as environmental sensors, communication tools, cameras, and wi-fi connectivity–each designed to improve safety.

Insight - Employees in physical labor sectors have specific requirements for both equipment and workwear. These workers place a lot of demand on their clothes and devices. These high requirements for durability have made it difficult for the workwear industry to innovate. Despite this, safety and convenience are priorities for workers in these fields. As wearable technology continues to improve other sectors, brands are investing in ways to utilize these technologies in the workwear space.
Workshop Question - How could brands in your industry benefit from smart wearables?
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Patterns
Megatrends
German Off-Road E-Bikes
German Off-Road E-Bikes
Decathlon's Latest Release is the Active+ 500 Riverside Series
The Decathlon Riverside ETR 500 is a newly introduced mid-range electric bicycle designed for both men and women. It features a Bosch Active Line Plus 250 W 50 Nm motor, which provides four driving... MORE
Performance Footwear Lines
Performance Footwear Lines
NOBULL Introduces the DRIVE Footwear Silhouettes
NOBULL introduces DRIVE, its latest addition to its performance footwear line. Through this model, the brand combines the features of both running and training shoes to enhance versatility and... MORE
Inflatable Hydrofoil Accessories
Inflatable Hydrofoil Accessories
The Lift Blowfish Softens the Equipment for Beginners
The Lift Blowfish is an aftermarket accessory for hydrofoil sports enthusiasts to help them get used to their equipment by giving it a softer, undulating form. The unit comes in two size options for... MORE
Pickleball-Specific Insoles
Pickleball-Specific Insoles
CURREX PICKLEBALLPRO is the Official Insole of Major League Pickleball
For the 2024 professional pickleball season, Major League Pickleball announced CURREX as its exclusive insole partner and named CURREX PICKLEBALLPRO the official shoe insole of Major League... MORE
Celebratory Football Beers
Celebratory Football Beers
The Camden Invincibeer is Inspired by the Arsenal FC
The Camden Invincibeer has been created by the Camden Town Brewery as part of a collaboration with Arsenal Football Club that pays homage to the football team’s legends for fans alike to enjoy.... MORE
Racing Track-Ready E-Bikes
Racing Track-Ready E-Bikes
Rotwild's R.EXC Ultra Pushes the Limits of E-Bike Performance
The R.EXC Ultra is a high-performance eMTB designed by Rotwild for the demands of E-Enduro racing. It features an innovative Elevated Box Design of the rear triangle, which, along with the Mid-High... MORE
Basketball Social Networks
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Basktball is the sports social network built by and for basketball aficionados worldwide. More than just a platform, Basktball is a vibrant community uniting players, fans, and teams. With a mission... MORE
Eye-Catching Modern Tennis Collections
Eye-Catching Modern Tennis Collections
Year of Ours Has Debuted Its Annual Year Tennis Collection
The newly launched annual modern tennis collection by Year of Ours is sure to captivate with its dedication to interpreting classic ‘tenniscore’ from a contemporary lens. The silhouettes... MORE
Contemporary Men's Golfing Capsules
Contemporary Men's Golfing Capsules
Lee Launches a Collection of Men’s Golf Apparel
Lee has recently unveiled its latest addition to its lineup, the Lee Golf Series. This series features a range of men’s golf tops and bottoms crafted from the same high-performance stretch fabrics... MORE
Limited-Edition Performance-Driven Eyewear
Limited-Edition Performance-Driven Eyewear
Oakley Collaborates with Pas Normal Studios
The recent collaboration between Pas Normal Studios and Oakley introduces a limited-edition and performance-driven eyewear collection that emphasizes strong fashion-forward design sensibilities.... MORE
Sports-Centric Digital Collectibles Platform
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Sweet is at the forefront of a revolution in community engagement and gamified digital collectibles platforms. The brand aims to enhance fan interaction with their favorite sports teams and athletes.... MORE
Vibrant Race-Inspired Apparel Collections
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
California-based retailer Pacsun recently introduced its latest collaboration with Formula 1® in Miami. The partnership has resulted in a vibrant apparel collection and engaging experiences that... MORE
Hydration-Optimizing Wearable Gadgets
Hydration-Optimizing Wearable Gadgets
THe hDrop Gen 2 is a Smart Hydration Monitor for Athletes
The hDrop Gen 2 is a wearable hydration monitor that represents a significant advancement in the field of personal hydration tracking. Designed to be both flexible and reusable, the hDrop Gen 2... MORE
Wearable Sweat-Analyzing Patches
Wearable Sweat-Analyzing Patches
Sweanty Introduced a New Hydration Monitor that Uses Sweat
Sweanty, a Spanish startup, has introduced a novel wearable patch designed for athletes to monitor their hydration levels by analyzing sweat. The patch, which is currently in a single-use format,... MORE
Advanced Golfer Rangefinders
Advanced Golfer Rangefinders
The HOTO Golf Laser Rangefinder Has a 1,200-Yard Range
The HOTO Golf Laser Rangefinder is an advanced piece of equipment for avid golfers to help them optimize their gameplay and more. The device is rated to support a 1,200-yard range and boasts six-... MORE