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Sports Trends

From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.
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Desert-Rated Running Gear
Desert-Rated Running Gear
The District Vision + 2XU Collection Marks the Badwater 135 Footrace
The District Vision + 2XU Collection has been created in celebration of the Badwater 135 footrace that starts in California’s Death Valley and finishes at the Mount Whitney trailhead to... MORE
Athlete-Inspired Wellness Campaigns
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Ben Sheppard, an NBA player for the Indiana Pacers, has teamed up with Earth’s Splendor to promote wellness through the brand’s ‘Treat Your Body Like a Professional’ campaign.... MORE
Vintage Sportswear Capsules
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
adidas and Major League Soccer (MLS) are partnering to launch a collection of vintage sportswear pieces that transport consumers back to the past. This exclusive range celebrates the retro charm of... MORE
Interactive Tandem Workout Consoles
Interactive Tandem Workout Consoles
FightCamp Has Launched the FightCamp Console & Trackers
The FightCamp Console & Tracker is a new workout console system designed to facilitate simultaneous, interactive workouts for two users. The innovation integrates four proprietary trackers that... MORE
Millennial-Specific Fitness Platforms
Millennial-Specific Fitness Platforms
Sarah Mariko Launches a New Fitness App, MOVE with Mariko
MOVE with Mariko is a novel fitness platform aimed specifically at women in their 30s and 40s. The app is designed to address the unique fitness and wellness needs of this age group by providing... MORE
Athlete-Specific Mental Fitness Initiatives
Athlete-Specific Mental Fitness Initiatives
alphabeats Has Teamed Up with Nationsbest Football
alphabeats has teamed up with Nationsbest Football to enhance athlete performance by integrating mental fitness into the training regimen. This partnership aims to highlight the importance of mental... MORE
Skateboarding-Inspired Ads
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Vans recently launched its groundbreaking advertising campaign, ‘Always Pushing,’ designed to revolutionize storytelling through a blend of physical and digital experiences. This... MORE
Lightweight Surfing Helmets
Lightweight Surfing Helmets
Oakley Debuts Innovative Safety Surfing Helmet, the WTR Icon
Oakley has launched a groundbreaking surf helmet, the WTR Icon, to enhance the future of the sport. This helmet is designed to tackle even the heaviest waves and aims to address surfers’... MORE
Ice Fishing Bundles
Ice Fishing Bundles
Garmin Launched Its Panoptix Ice Fishing Bundle
Garmin has announced two new products set to be released in August and July of 2024. These new products are the Garmin Panoptix Ice Fishing Bundle and an updated version of the Garmin Force Kraken... MORE
Pickleball-Inspired Apparel
Pickleball-Inspired Apparel
Le Pickle Club is a New Chic Parisian Collection
Introducing Le Pickle Club, a fashion brand that celebrates the sport of pickleball. Whether you’re a dedicated player or enjoy the game casually, Le Pickle Club offers a range of comfortable... MORE
Hybrid Repellent
Brands are crafting multifunctional mosquito repellents for casual outdoor use
Trend - Outdoor gadget brands are integrating mosquito-repelling features into less traditional devices. These multifunctional devices, such as lights, speakers, or air purifiers, repel unwanted insects from camping areas, ensuring consumers can enjoy their outdoor activities uninhibited.

Insight - Consumers who spend a lot of time outside, such as those who frequently enjoy camping, barbecues, or even simply spending time on their patio, know the struggles associated with unwanted insects, such as mosquitos or bees. However, many of these consumers are not willing to invest in a device specifically to repel the insects, as this may not fit in their budgets. In response to this, brands are integrating mosquito-repelling technologies into outdoor gadgets that would be purchased regardless.
Workshop Question - How could your brand expand the functionality of its products or services to cater to a wider base of consumers?
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Patterns
Megatrends
Mosquito-Repelling Outdoor String Lights
Mosquito-Repelling Outdoor String Lights
These Lights Boost Ambience While Curbing Insect Menace
Tiki Brand has launched a set of outdoor string lights that are not merely designed to add a delicately luminescent and ambient touch to your backyard gatherings, but is also designed to keep... MORE
Seven-in-One Camper Lanterns
Seven-in-One Camper Lanterns
The LOVORK Modular Camping Lantern Has a Multifunctional Form
The LOVORK modular camping lantern is a seven-in-one accessory for avid explorers and adventurers alike to incorporate into their gear setup as a way to keep an array of solutions on-hand at all... MORE
Handheld Wearable Mosquito Repellers
Handheld Wearable Mosquito Repellers
The EVO REPEL Mosquito Repeller Lantern is Rechargeable
The EVO REPEL mosquito repeller lantern is a three-in-one accessory perfect for avid campers, hikers and outdoor enthusiasts alike to add into their gear roster. The device boasts a 14,400mAh... MORE
play_circle_filled4-in-1 Mosquito Repellants
4-in-1 Mosquito Repellants
The MoziGuard is an Outdoor Mosquito Repeller with a 20Hr Battery
The MoziGuard 4-in-1 mosquito repeller is a versatile device designed to provide comprehensive protection against mosquitoes. It features dual-protection modes, offering a range of 10-30 feet, which... MORE
play_circle_filledMosquito-Repelling Miniature Diffusers
Mosquito-Repelling Miniature Diffusers
VIBIS Design Creates the New VesperGuard Diffuser
VIBIS designs the new VesperGuard, which is a miniature diffuser device that is able to create a protective bubble of 30 feet around campers to fend off mosquitos. It flips on with a switch and is a... MORE
Olympic Metaverse Partnerhips
Olympic Metaverse Partnerhips
Roblox Announced a Partnership with Team USA and the Paralympics
Roblox has announced a partnership with Team USA and the Paralympic Games to create an immersive experience for users. This collaboration introduces “The Team USA Ultimate Obby,” a virtual... MORE
Wellness-Promoting Employee Initiatives
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
DICK’S Sporting Goods has introduced its first-ever Summer of Sport challenge. This initiative aims to promote wellness among the retailer’s employees by encouraging physical activity.... MORE
High-Performing Hydration Products
High-Performing Hydration Products
Essentia® Water Announces a Partnership with Natalie Achonwa
Essentia® Water has announced a partnership with Canadian National Team Basketball Player, Natalie Achonwa, as part of its ‘Stop for Nothing’ campaign. This campaign, which highlights... MORE
Inclusive Amateur Cricket Leagues
Inclusive Amateur Cricket Leagues
Last Man Stands Canada Has Seen Rapid Success
Last Man Stands Canada has grown to over 1,000 players in a short while. The organization aims to revolutionize amateur cricket by promoting inclusivity, community engagement, and a sense of... MORE
Limited-Edition Football-Branded Bottles
Limited-Edition Football-Branded Bottles
Stōk® Cold Brew Coffee Debuts Wrexham AFC-Branded Bottles
STōK® Cold Brew Coffee has unveiled limited-edition Wrexham AFC-branded bottles to mark its sponsorship of the football club and celebrate Wrexham AFC’s visit to North America for pre-season... MORE
Top 65 Sports Trends in July
Top 65 Sports Trends in July
From Public Pickleball Clubs to Immersive Rowing Apps
The top July 2024 sports trends showcase the skyrocketing appeal of pickleball alongside innovative products and activations designed to cater to the enthusiastic community of football fans.... MORE
Athlete-Centric Bingo Campaigns
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
In conjunction with the spotlight on women in sports at this year’s Olympics, the ‘Share Your Bingo Moment’ campaign features American Olympic legends Kerri Walsh Jennings, Alex Morgan,... MORE
Beef-Infused Superfoods
Beef-Infused Superfoods
Higher Health is Inspired by the Strongest Man Champion
Higher Health announced the upcoming launch of its newest product, ‘Strong.’ It is designed to meet the demanding requirements of athletes and health-conscious individuals by combining... MORE
Wilderness GPS Devices
Wilderness GPS Devices
Lightning GPS's Micro Battery Powered Asset Tracker Offers a Magnetic Case
Lightning GPS offers modern GPS trackers to help consumers confidently explore off-the-beaten paths with the Micro Battery Powered Asset Tracker. These compact trackers provide accurate location and... MORE
Eco-Friendly Yoga Mats
Eco-Friendly Yoga Mats
The b, mat is Available in Eight Different Colors
b, Halfmoon provides a thoughtfully chosen selection of products designed to enhance its consumers’ yoga practice and fitness regimen, including the b, mat. The product is carefully designed... MORE
Golf-Themed Convenience Store Collections
Golf-Themed Convenience Store Collections
7-Eleven Has Introduced 'The Always Open, Open'
7-Eleven’s ‘The Always Open, Open’ is the company’s second golf-themed collection. The goods are available on the 7Collection™ online store. ‘The Always Open, Open&#... MORE
Blacked-Out Golf Clubs
Blacked-Out Golf Clubs
The Scotty Cameron B3 Triple Black Design LTD Putters are Demure
The Scotty Cameron B3 Triple Black Design LTD Putters are a series of all-black golf clubs that are sure to be a must-have amongst avid golfers alike seeking to elevate the demure nature of the gear... MORE
Efficient Workout Plan Tools
Efficient Workout Plan Tools
Boostcamp Debuts the Web Program Creator as Part of Its 3.0 Update
Boostcamp’s Web Program Creator provides users with a way to design workout plans quickly and effectively. This feature allows individuals to create complex, progression-based workout programs... MORE
Collector-to-Collector Selling Features
Collector-to-Collector Selling Features
Loupe Tech Enhances the Sport Card Collecting Experience
Loupe Tech has unveiled a new collector-to-collector selling feature that will enhance the experience of avid sports card collectors by enabling direct transactions between users within live streams.... MORE
Electronics-Branded Football Jerseys
Electronics-Branded Football Jerseys
LG Electronics Canada is Partnering with the Toronto FC
LG Electronics Canada has expanded its partnership with Maple Leaf Sports and Entertainment to include Toronto FC. This marks the first time the LG logo will appear on the team’s jersey sleeve.... MORE