Sports Trends

From innovations in fitness techniques to active wear and sports equipment, the world of athletic engagement is constantly evolving to satiate new health needs or consumer lifestyles. Showcasing that health and entertainment can go hand in hand, these emerging trends in sports and and athletics will help showcase how much modern fitness is changing.

TOP 13 WEEKMONTH2 MONTHS

#1: Off-Roading Bike Variations

Cannondale Redesigned its 'Synapse Neo' for Different Terrain FULL ARTICLE

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Flexible Electric Skateboards

Maxfind's 'FF Belt' Skateboard Boasts Dual 1,500W Motors

The Maxfind FF Belt skateboard is designed with a focus on performance and comfort. It features an integrated composite flex deck that is engineered to reduce vibrations and provide a stable ride,... MORE

Basketball-Textured Timepieces

The Tissot Seastar Wilson® WNBA Watches are Athlete-Approved

These Tissot Seastar Wilson® WNBA watches have been unveiled in celebration of the WNBA Draft as a series of timepieces for avid fans alike to choose. The watches feature 40mm stainless steel cases... MORE

Cheeky Golf Pants

Twisted Tea Hard Iced Tea Introduced the Twisted Tea Cheater Pants

Twisted Tea Hard Iced Tea aims to revolutionize the golfing experience with its innovative creation—the Twisted Tea Cheater Pants. These functional pants work to address the common golfer’s... MORE

Retailer-Exclusive Pickleball Fashions

The Prince for Target Pickleball Collection is Accessible

The Prince for Target pickleball collection has been created as an exclusive range of items for avid or amateur pickleball enthusiasts alike to incorporate into their wardrobe. The collection... MORE

Performance-Driven Olympic Athlete Kits

lululemon Unveils the Team Canada Kits for Paris 2024

Today, beloved Canadian athletic brand lululemon unveiled the Team Canada kits for the Paris 2024 Olympic and Paralympic Games. The slick and stylish silhouettes are characterized by innovative... MORE

Hand-Worn Athlete Smart Displays

The 'zIng' Hand-Worn Smart Display by Anuj Pate is Intuitive

The conceptual ‘zIng’ hand-worn smart display has been designed by Anuj Pate as a smartphone and smartwatch alternative to provide athletically inclined users to maintain connectivity at... MORE

Basketball-Inspired Fragrance Lines

Aroma360 Launches the Miami Heat Collection

Aroma360, a prominent figure in the luxury scenting industry for nearly a decade, unveiled its latest series of collaborations and the roster includes the Miami Heat Collection—a partnership that... MORE

Supercar Sports Racquets

The Lamborghini x Babolat BL001 Racquet is Limited-Edition

The Lamborghini x Babolat BL001 racquet has been created in collaboration between the sports car brand and the French sport equipment brand as a limited-edition piece of gear for discerning players... MORE

Ultra-Chic Yoga Collections

The Nike x Matthew M. Williams Yoga Capsule is Chic

The Nike x Matthew M. Williams yoga collection introduces a range of apparel designed by Matthew M. Williams, the founder and creative director of 1017-ALYX-9SM, as well as the Creative Director of... MORE

Three-in-One Aquatic Vessels

The Decathlon X Outercraft HydroBike Prioritizes Adaptability

The Decathlon X Outercraft HydroBike has been designed as a multifunctional solution for avid athletic aquatic enthusiasts alike in mind to help them easily partake in a range of activities on the... MORE

Sports Metaverse

Sports brands are launching web3 experiences for community engagement

Trend - Sports brands are entering the metaverse with web3 experiences such as virtual reality (VR) worlds, collectible NFTs, and online events. These services deepen community involvement in sports, providing a convenient and accessible way for fans to connect with athletes and each other.

Insight - Sports fans are a very community-involved group, frequently connecting with fellow fans through fantasy leagues, watch parties, and discussions. This group wants to take its involvement in sports even further and is willing to try new services and experiences to achieve this goal. The popularity of the metaverse provides a means of filling this desire, as it offers convenient community-building, as well as exclusive perks and collectibles that further immerse fans in sports.

Workshop Question - How could your industry make its customers feel more involved?

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