Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Newly Added
Category List
Full Index


Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
52,175 Total Clicks
Feb 17 - Sep 17
New and Average
MarketingBusinessNew VenturesBranding
Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,893 Total Clicks
Oct 16 - Sep 17
New and Warm
TechMobileGadgets
Consumers are reminded to reach their goals through encouraging technology
Implications - Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,226 Total Clicks
Nov 16 - Sep 17
New and Average
TechLifestyleGadgetsLife
Designers are creating playgrounds focused on adult fitness
In an effort to improve consumer health in a way that diverges from standard practice, designers are creating jungle gyms for adults seeking to enhance their fitness goals. This emerging shift benefits consumers as it not only enhances health, but provides more motivation due to its more playful interpretation of exercise. By providing more incentive for consumers to enhance their health through a system that is designed specifically to elevate experience, these jungle gyms cater to consumers' desire to gain the benefits of exercise, without the excessive discipline of having to do so in the traditional sense. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
162,123 Total Clicks
Jul 13 - Sep 17
This Week and Hot
Art & DesignLifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
133,539 Total Clicks
Apr 15 - Sep 17
This Week and Warm
Beauty products activate the senses in addition to improving appearance
Brands are elevating beauty products to incorporate functions and features that aim to activate the senses. This shift serves to give consumers both a product, and an experiential service in one purchase. As consumers continue to seek more immersive experiences when it comes to their purchasing habits, the progression towards sensory based beauty products offers that experiential interaction right in consumers' homes. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
117,925 Total Clicks
Jun 15 - Sep 17
This Week and Warm
Art & DesignFashionCosmetics
The coffee-making ritual is taken a step further by appealing to many senses
Implications - The early phases of coffee culture relied heavily on attention to flavor, but as the culture expands, more emphasis is being placed on the ritual. Combining this need for ritual with the increasing consumer demand for experience has ushered in an era of multisensory coffee makers. Appealing to all senses solidifies the coffee-making experience as an unforgettable moment of luxury in the consumer's mind; this speaks to the power of multisensory experiences across all categories. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
23,558 Total Clicks
Jul 17 - Sep 17
This Week and Warm
LifestyleFoodDrinking
Trend Hunter Services
Floatation is becoming a more prominent form of occupational therapy
Using floatation as a form of occupational therapy has been used to positively impact a variety of illnesses and ailments, but for the average consumer its definition is expanding to offer simple, but crucial anti-stress benefits. An added benefit is the accessibility of floatation therapy, however brands are enhancing its experience even further by offering products and services that optimize the practice. With consumers seeking new and unique ways to balance their work lives with their desire to remain healthy, floatation therapy is an advancement of these emerging habits. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
156,233 Total Clicks
Jun 14 - Sep 17
This Week and Warm
MarketingBusinessLifestyleHealth
Brands and institutions are focusing on developing gaming and development skills
As eSports continues to grow in popularity and brands and institutions increasingly understand the implications it has in different fields, educational services and programs that cater to those interested in this industry are beginning to pop up. Where eSports was once understood as a subculture, the industry is now being built from the ground up in a way that establishes more comprehensive processes related to how it will impact business, entertainment, the legal system, and consumer behavior – all through various educational tools. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
34,570 Total Clicks
Aug 16 - Sep 17
This Week and Mild
TechMarketingBusiness
Novel dining experiences incorporate traditionally disgusting ingredients
Implications - In the food industry, the gourmet category has long represented the avant-garde edge, pushing boundaries wherever possible. But as foodie-ism has exploded among consumers, the average eater has been exposed to far more cuisines, delicacies, and flavors than in years past. To surmount those jaded tastes, brands have crafted delicious gourmet dishes out of traditionally disgusting, unappetizing ingredients and features. As consumers use social media and the internet to gain access to broader swaths of a given industry, brands need to subvert norms to remain interesting and appealing. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
21,455 Total Clicks
May 17 - Sep 17
This Week and Average
LifestyleFood