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Redirection

Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Work Protest
Office workers are protesting mandated returns to the office
Trend - Having grown accustomed to working remotely for several months, office workers are increasingly protesting mandates that require workers to go back to the office. Workers are now quitting, organizing against such policies, and/or ignoring these policies and continuing to work from home.

Insight - The COVID-19 pandemic accelerated what was already an emerging trend in the professional world. The normalization of remote work has resulted in consumers having a greater understanding of how they're most productive, while also balancing their personal lives. No longer restricted to commutes and long days in the office, the average worker is increasingly feeling the value of flexibility in the workplace--and is unwilling to go back to more rigid schedules and policies.
Workshop Question - How could your brand better prioritize flexibility for its employees?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Travel
AI-based travel-planning apps take some of the work out of traveling
Trend - Smart-planning apps for travelers are becoming more popular, particularly as pandemic-prompted travel restrictions have lifted. Now, consumers are able to create customized itineraries with the help of AI-based apps that give users a better idea of local offerings and geographies.

Insight - The use of smart technology to streamline aspects of consumers' lives has resulted in people being able to organize their time more effectively, and in a way that's personalized to their exact interests. The convenience that predictive technology offers consumers is a major draw, resulting in everything from daily rituals to infrequent events like travel being made easier with the help of AI.
Workshop Question - How could your brand better prioritize convenience for its customers?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Community Banking
Banking platforms and spaces are prioritizing social engagement and community
Trend - Some banking and investing services are prioritizing community-based, social experiences that help clients pool resources, get more information, and/or create a sense of comfort and familiarity with financial services.

Insight - Financial services tend to be intimidating, particularly for consumers who weren't raised with financial literacy as part of their education. Those who find banking and investing intimidating benefit from apps, services and community spaces where information is simplified and shared. These consumers require services that prioritize accessibility, whether that's through community or by other means.

Workshop Question - How could your brand make its product/service more accessible for its customers?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Therapy
Virtual reality-based therapy experiences offer immersive treatments
Trend - Virtual reality's purposes extend far beyond gaming and recreation--and the technology is now being used to create immersive therapy treatments. These treatments offer visual and other sensory immersions that help guide people through stress, phobias, or other mental health concerns.

Insight - The use of technology to aid in the physical and mental wellbeing of consumers has become increasingly popular. In-particular, the lack of accessibility of more traditional mental health services has made consumers more open to alternatives that they might find easier to integrate into their routines and budgets.
Workshop Question - How could your brand create more distinct experiences around its product/service?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Escapist Marketing
Brand campaigns target Gen Z consumers with themes of escapism
Trend - Post-pandemic, brands are marketing to Gen Z with themes of escapism--depicting everything from adventurous travels in commercials, to branded games that are designed to feature playful escapist themes.

Insight - With most Gen Z spending several months or even years amidst pandemic restrictions, escapism is a popular theme with this generation and can be seen in everything from fashion to their recreational habits. This demographic is increasingly turning to brands that can offer them genuine moments or experiences that create a sense of freedom from personal responsibilities and stress.
Workshop Question - How could your brand use escapism as a marketing theme?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Realism
Some brands are using hyperrealism to design their metaverses
Trend - Brands are using real-world images or hyperrealism graphics in the metaverse in order to create more functional uses for this emerging virtual space. This use of hyperrealism helps add credibility to the idea that the metaverse's potential in industries beyond recreation are vast.

Insight - Currently, consumers are interested in the metaverse for its ability to provide entertainment in the form of gaming and social interactions. As brands increasingly experiment with this space, they'll have to prioritize ease-of-use and credibility in order for consumers to engage with this digital world for alternative and/or more functional uses.
Workshop Question - How could your brand create more interest around its digital platforms?
9.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Esports NFTs
Esports organizations are using NFTs to drive consumer engagement
Trend - Established and emerging esports entertainment companies are using blockchain technology to better engage consumers and fans. The companies utilize NFT collections to offer exclusive experiences, such as invite-only parties, NFT-holder lounges, and conferences where the organizations listen to their most dedicated fans. This aims to increase engagement while rewarding dedicated communities.

Insight - Consumers in the realm of esports are often loyal to certain teams, companies, or brands. As a result of this, fans are seeking new ways to immerse themselves in the world of esports and support their favorite entities beyond viewing tournaments and wearing branded apparel. Leveraging blockchain technology provides these very opportunities to interested consumers.
Workshop Question - How could your brand utilize NFT technology to reward and engage consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Event
Corporate and work-related events are made easier with hybrid programs
Trend - Though corporate events are back to being in-person, virtual attendance is still popular as it offers flexibility, accessibility and comfort for people not willing to travel. To prioritize experience, brands are releasing technologies and platforms that help enhance hybrid event experiences.

Insight - The pandemic has tested consumers in a variety of ways--and also revealed the work preferences of many. The one-size-fits-all approach to workplace processes and organization no longer apply as professional workers increasingly prioritize flexibility in both their work styles and personal lives.
Workshop Question - How could your brand be more flexible in its offerings for employees or customers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Game
Traditional board and card-trading games are enhanced with digital elements
Trend - In order to better compete with online gaming, brands are releasing board and card-trading games that merge real-world and digital entertainment elements. Everything from connected game sets to NFT-based trading cards are bringing analog gaming into consumers' more contemporary preferences.

Insight - With much of consumers' day-to-day lives being based online, traditional forms of play are no longer as relevant. However, consumers' still crave the in-person engagement that more traditional recreational activities have to offer. Now, some consumers are turning to brands that are willing to offer them the experiential elements of the online world, with the more interactive elements of analog play.
Workshop Question - How could your brand merge contemporary preferences with tradition?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Management
New organizational software is helping businesses manage hybrid work models
Trend - As businesses adapt to hybrid work models where employees work from home some days, and in-office others--they're in need of tools to organize this new work model. Software programs that help run operations under flex work models are becoming more popular to maintain workplace productivity.

Insight - Businesses and their employees are still having to adapt to the ongoing changes that the pandemic has brought on over the last couple years. The rapidness of these changes is what made consumers require navigational tools in order to better adapt to a new way of living--whether that has to do with the social or work-related changes that the pandemic has brought on.
Workshop Question - How could your brand better adapt to the desire for flexible work models?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends