Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Newly Added
Category List
Full Index


Brands on the extreme ends of either fast or luxe fashion embrace pop-up shops
Implications - The ubiquitous nature of pop-up marketing is now apparent in the fact that retailers on extreme ends of the mass-market and luxury scale are embracing it. Where once the former's strong global presence and the latter's aim at exclusivity offered associated brands justification for upholding the status quo, there now exists a role reversal in which mass-market retailers seek to strengthen loyalty via the perceived exclusivity of pop-ups, and luxury retailers seek to broaden their reach and accessibility through this marketing tactic. [More]
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
68,853 Total Clicks
Jun 17 - Aug 18
Just New and Hot
MarketingBusiness
Rideshare business adopt ultra-personalized elements to ease customer journeys
Implications - The inherently personalized nature of rideshare services is being established even further, with brands offering everything from entertainment to flagging systems that are customized to the needs and preferences of the consumer. These added elements to popular rideshare businesses reveal the brands' willingness to change based on feedback, while optimizing the customer experience in a way that strengthens brand loyalty. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
19,281 Total Clicks
Nov 16 - Aug 18
New and Mild
Business
Cooling ingredients are incorporated into various hair products
Implications - Whether used to cleanse, condition, or mask the hair, brands are releasing hair products that contain physically cooling properties. The incorporation of such ingredients serves two benefits – it enhances the customer experience with the product itself, while also boosting its perceived effectiveness due to the fact that it can be "felt" working. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,046 Total Clicks
May 17 - Aug 18
Recent and Mild
FashionCosmetics
Beauty branding incorporates astrology in the creation of diverse collections
Implications - Given the inevitable crossover between beauty fans and astrology buffs, the incorporation of zodiac references into special edition collections seems like an obvious win for cosmetics brands. In addition to leveraging the current interest in ethereal visual branding in the beauty market, this progression offers consumers a way to self-categorize themselves outside of traditional demographic groupings through astrology that is particularly attractive across categories in the current cultural climate. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,087 Total Clicks
Jun 17 - Aug 18
This Week and Warm
FashionMarketingCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Cannabis becomes a formalized part of festival culture
Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
119,217 Total Clicks
Mar 17 - Aug 18
This Week and Warm
Pop CultureArt & Design
Virtual reality now plays a larger role in online dating
Implications - With digital platforms now being one of the preferred methods of meeting potential partners, the incorporation of virtual reality into dating is now rising in popularity. This habit comes as cultural shifts in urban environments lead to social interactions that are simultaneously hyperconnected, and physically isolated. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
44,884 Total Clicks
Aug 16 - Aug 18
This Week and Mild
Pop CultureTech
Alcohol brands experiment with drinks in vapor form
Implications - The reformatting of traditional alcohol experiences now includes brands transforming their beverages into edible mist forms. By changing the way these products are typically ingested, these brands give consumers the experimental experiences they desire, while also ensuring safety by limiting the amount of alcohol visitors consume. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
68,163 Total Clicks
Jul 15 - Aug 18
This Week and Warm
LifestyleDrinking
Trend Hunter Services
Museums court streetwear collectors with commemorative fashion pieces
Implications - Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This progression highlights the need for older institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections, therefore expanding on the experience of the art in a way that makes it feel accessible to all. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,360 Total Clicks
Jan 18 - Aug 18
This Week and Warm
Cosmetic and fashion retailers incorporate branded workshops into their locations
Implications - Brands in the fashion and beauty industry are aiming to better customer experiences by offering informative workshops in-stores. The interactive nature of these workshops enables stronger and more authentic relationships between the brands in question and their consumers, enhancing loyalty as a result. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
49,881 Total Clicks
May 18 - Aug 18
This Month and Hot
MarketingBusiness
In-flight comfort is elevated for individuals in economy class
Implications - Air travel companies are accommodating the needs of individuals in economy class by offering in-flight comfort that is low in cost for the companies, but that enhances the perceived luxury of travel for the consumer. These enhancement initiatives aim to improve the public perception of economy class for consumers seeking affordable but elevated travel experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
57,739 Total Clicks
Jun 17 - Aug 18
This Month and Average
Art & Design