Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Storytelling mediums are being adapted with the use of VR and other tech
Implications - While visual art, cinematography and graphic design are all traditional modes of conveying a story and message, modern technology is adapting to these mediums by integrating AR and other digital tools into the mix. From comic books that offer a virtual 360 experience to books that utilize voice-control capabilities, these adaptations showcase how traditional storytelling mediums are adapting to be not only more high-tech but also experiential in nature. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
43,089 Total Clicks
Oct 17 - Jun 18
Recent and Average
TechMarketing
Use of smart tech becomes more about lifestyle than function
Implications - Social media has ushered the world into an age of consumercentricity where lifestyle reigns supreme. This lifestyle-focused approach has changed consumer expectations of businesses across industries and is impacting the way they view technology. The question of how dense technologies such as blockchain or IoT will enter into people's everyday lives is answered in more consumercentric applications that enhance natural consumer behavior, as opposed to serving pragmatic functionalities. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,728 Total Clicks
Jul 17 - Jun 18
This Week and Warm
TechMarketingBranding
Brands are adapting their business models to incorporate escape rooms
Implications - Brands are adapting their business models and marketing campaigns to include escape rooms that enhance the consumer experience. These spaces offer experiential environments where brands are able to engage their consumers' sense of curiosity and play, while simultaneously strengthening consumer loyalty due to their interactive and distinct nature. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
22,817 Total Clicks
Oct 17 - Jun 18
This Week and Warm
Art & DesignBusiness
Snack brands offer "chips" that come in the form of various crispy meats
Implications - Brands are amalgamating the popular snacks chips and jerky by offering literal "meat chips," crispy pieces of preserved meat that come packaged in convenient, to-go bags. This shift indicates the potential in combining seemingly unrelated products in adjacent industries to cater to consumers' novelty-based purchase decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
19,507 Total Clicks
Mar 17 - Jun 18
This Week and Warm
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Smart projection technology is adopted for use in the home
Implications - Consumers are now able to project touchscreen interfaces at home, on everything from kitchen counters to their own arms. These technologies come as smart tech offers all-encompassing approaches to convenience and connectivity in the home, catering to consumers who require multitasking in order to enhance and arrange their families' work and play-related routines. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,053 Total Clicks
Feb 17 - Jun 18
This Week and Mild
Tech
Brands employ illusions in the layout of their retail spaces
Implications - Brands are employing illusory designs in their brick-and-mortar spaces in order to enhance the overall customer experience. This shift caters to the consumer preference for experiential retail spaces, while giving brands some flexibility in cost due to the fact that these illusory designs can be constructed without the addition of tech, or entirely new services within stores. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
110,853 Total Clicks
Jul 16 - Jun 18
This Week and Warm
Bars adopt mechanizes forms of bartending to enhance customer experience
Implications - Brands are utilizing robots and artificial intelligence in order to curate automated bartending experiences for consumers. These robots and environments cater to the experimental drinking culture that has become so popular among consumers, and has the added benefit of offering efficient personalization. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
45,908 Total Clicks
Nov 16 - Jun 18
This Week and Mild
TechLifestyleDrinking
Trend Hunter Services
Minimalism in offices takes hold as a means to enhance atmosphere
Implications - Many modern office spaces are adapting to the principles of minimalism in design, with limited statement pieces and uncluttered workspaces now becoming the norm. More than offering a contemporary space to work in, this shift indicates a desire to use design to create an environment that is more conducive to streamlined, productive work habits. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
85,330 Total Clicks
Jul 17 - Jun 18
This Week and Warm
Art & Design
Broccoli is infused and transformed in various dishes
Implications - Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,202 Total Clicks
Sep 17 - Jun 18
This Week and Average
LifestyleFoodHealth
Hummus is now being consumed as a dessert
Implications - Varying hummus recipes are quite common, and brands are taking advantage of that fact by transforming the normally savory recipes into confectionary items. This shift caters to foodie consumers who enjoy experimenting with flavors, while having a strong enough link to a popular and familiar food product that they simultaneously cater to more general demographics. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
32,096 Total Clicks
Feb 17 - Jun 18
This Week and Average
LifestyleFood