Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Fast fashion and food brands adopt customizable elements into their models
Implications - The fast food and fashion business models typically rely on producing as much as possible to cater to as many as possible, but some brands within these spaces are branching out to offer customized products and food items. These add-ons allow for such brands to better connect to individual consumers, in the face of backlash that points out their unhealthy or environmentally harmful impact.

Homework Question - Conceptualize a customizable add-on for your customers. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
68,595 Total Clicks
May 18 - Mar 19
New and Warm
TechBusinessRetail
Brands create or employ debit cards with reward programs
Implications - Brands in the financial space are taking note of the popularity of reward programs in credit cards, and transferring similar rewards to the debit cards they create or employ. This shift speaks to the consumer desire for enhanced function in their day-to-day rituals, and allows brands to better compete within a highly saturated market.

Homework Question - Conceptualize a rewards program for your customer. [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,584 Total Clicks
Apr 18 - Mar 19
Recent and Mild
Business
Brick & Mortar stores adopt fun, playful experiences for kids and those young at heart
Implications - As the retail landscape continues to adapt, experiential in-store engagements are on the rise, and with that we’re seeing a move towards elevated aspects of play and interaction to engage much younger audiences. More than just being able to touch and interact with products, these retail experiences are creating hyper-immersive environments by tapping into nostalgic themes around aspects like camping, games and comfort foods. These playful environments help set the stage for more fun, nostalgic experiences for both kids and adults.

Homework Question - What elements of play could you adapt into your retail or product experiences to evoke elements of nostalgia? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
95,950 Total Clicks
Mar 18 - Mar 19
This Week and V. Hot
BusinessRetail
Elements of meditation and relaxation are instilled in kids and young consumers
Implications - With health and wellness continuing to be top of mind for many consumers, we’re seeing this mentality being educated to much younger audiences like kids and teens. From school programs that prioritize meditation and personal well-being to games and activities that encourage mindfulness and relaxation, these examples seek to not only showcase the importance of educating youth on how to maintain elements of wellness, but they also provide outlets earlier on in life that will help youth deal with their everyday stresses in a more accessible, independent way.

Homework Question - In what ways can your brand educate younger consumers in a more mindful way? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
40,064 Total Clicks
Feb 17 - Mar 19
This Week and Untested
LifestyleHealth
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands cater to individuals with dyslexia with relatable campaigns
Implications - Brands campaigning for greater awareness around dyslexia are incorporating writing and imagery in ads and products that resembles what people with dyslexia see when reading and writing. Such campaigns enhance the empathy of consumers unaware of the symptoms of dyslexia, while helping individuals who have the disability.

Homework Question - Consider a cause that your brand could attach itself to and promote. [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
41,132 Total Clicks
Jan 17 - Mar 19
This Week and Average
Marketing
Subscription services market to men with items traditionally targeted to women
Implications - Brands looking to overthrow gendered marketing are offering subscription services targeted to men, with products that were once almost entirely marketed towards women. Avoiding the pitfalls of gendered selling, these brands are contributing to a growing narrative that’s pushing for brands to be more inclusive and less divisive in how they associate “genders” with specific products or rituals.

Homework Question - In what areas could your brand be more inclusive? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
46,684 Total Clicks
Oct 17 - Mar 19
This Week and Warm
FashionMarketing
Retailers adopt connected shelving systems to ease customer experience
Implications - Retailers, particularly those in the food and beverage industry, are turning to technology to transform once-traditional shelving systems. Whether allowing for greater information on the products being sold or enhancing the convenience of shopping in general, such systems are adapting to consumers’ expectation for informed yet fast purchase journeys.

Homework Question - Consider where your brand could adopt intelligent systems at its retail locations. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
41,709 Total Clicks
Jan 19 - Mar 19
This Week and Warm
TechBusiness
Trend Hunter Services
Brands promote science & education through creative outlets
Implications - The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to educatiion. Incorporating consumers into ads and pop-up events will allow them to feel more involved, and therefore more willing to learn about adverse topics.

Homework Question - How can your brand play a role in educating consumers, without overwhelming them? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
72,666 Total Clicks
Jul 17 - Mar 19
This Week and Mild
Tech
Sleep-enhancing products come in new and unfamiliar forms
Implications - Brands are extending outside of simple white noise apps or supplements to aid in the process of enhancing sleep, and are instead helping consumers enhance their nighttime ritual in unlikely formats. Whether in the form of platforms that find the potential in alternative sleep cycles that cater to the individual, or in desserts that induce sleep, such products and services cater to consumers’ desire for personalization and experimentation in their day-to-day rituals.

Homework Question - How can your brand find unique alternative solutions to the traditional problems it’s looking to resolve? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,159 Total Clicks
Dec 18 - Mar 19
This Week and Average
LifestyleHealth
The popularity of subscriptions leads to to specialized iterations
Implications - Having gained a huge amount of subscribers and believers since its fairly recent inception, the subscription service model is now entering in some highly specialized industries, and catering to highly specific demographics. By catering to "super fans" of specific products or experiences, services that fall into this category are able to expand their reach in terms of what can be offered via this format.

Homework Question - Conceptualize a subscription service that your company could offer its customers. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
73,169 Total Clicks
Apr 18 - Mar 19
This Week and Warm