Redirection

Trend clusters classified under the Redirection Pattern of Opportunity and its 3 megatrends, fueled by big data, crowd filtering and Trend Hunter AI.

Browse 4,337 Clusters →

What is the Redirection pattern?

Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.

Three Expressions of Redirection

Every redirection trend cluster is also tagged with one or more of these megatrends, each naming a specific way the pattern shows up in consumer behaviour.

Gamification

The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.

855 Trend Clusters Explore Megatrend→

Tribalism

Allegiant groups are more readily formed around specific interests, causes and even brands.

1,621 Trend Clusters Explore Megatrend→

Experience

In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.

3,260 Trend Clusters Explore Megatrend→

Redirection Trend Clusters

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18 categories · 11,705 trend clusters Every trend cluster, A–Z by category
Cluster Patterns
Trend Cluster
World
Published

Intentional Retreats

High-end stays bundle mood, culture, and recovery into one trip

Score7.6
Momentum
Sep 14Nov 2
Popularity52%
Activity64%
Freshness100%
Patterns
ConvergenceRedirection

Resorts are integrating wellness, entertainment, and local culture into cohesive hospitality experiences. Rather than relying on conventional luxury cues, operators are turning routine touchpoints into guest interactions.

4 evidence articles4 weeks scored12 articles tracked50% men · 50% women
Megatrends
ExperienceHybridizationMultisensation
Read Cluster→
Trend Cluster
Fashion
Published

Collaged Uppers

Sneakers are rebuilt with unlikely surfaces and layered identities

Score7.4
Momentum
Sep 21Oct 12
Popularity48%
Activity49%
Freshness100%
Patterns
ConvergenceRedirection

Footwear brands are treating a sneaker's upper as a collage surface, integrating bold patterns such as tartan and paisley, and layering textures, colors and finishes.

6 evidence articles3 weeks scored25 articles tracked50% men · 50% women
Megatrends
Hybridization
Read Cluster→
Trend Cluster
Pop Culture
Published

Universe Portables

Licensed story worlds spread into collectible and everyday carry goods

Score7.1
Momentum
Sep 21Oct 5
Popularity63%
Activity61%
Freshness100%
Patterns
ConvergenceRedirection

Officially licensed products are balancing collectible, display-worthy designs with everyday usability.

5 evidence articles2 weeks scored6 articles tracked50% men · 50% women
Megatrends
HybridizationNostalgiaTribalism
Read Cluster→
Trend Cluster
World
Published

Cabin Zoning

Airlines redesign seats around distinct comfort tiers and private space

Score6.4
Momentum
Oct 19Nov 2
Popularity68%
Activity69%
Freshness100%
Patterns
Redirection

Airlines are separating the onboard experience more clearly through seat architecture that gives different fare levels more distinct layouts, finishes, and functions.

6 evidence articles2 weeks scored9 articles tracked50% men · 50% women
Megatrends
Experience
Read Cluster→
Trend Cluster
Autos
Published

Accessory Platforms

Automakers package vehicles as reconfigurable gear systems for optimized trips

Score6.5
Momentum
Sep 28Oct 26
Popularity30%
Activity43%
Freshness100%
Patterns
ConvergenceRedirection

Automakers are extending utility vehicles beyond the base cabin with integrated storage, cooling, security, and trail-oriented equipment. The vehicle is being positioned less as a finished product and more as a platform for specific outdoor use cases.

6 evidence articles3 weeks scored9 articles tracked90% men · 10% women
Megatrends
Co-creationPersonalizationTribalism
Read Cluster→
Trend Cluster
Lifestyle
Published

Menu Mediation

Alcohol labels use venue formats to make drink discovery easier

Score6.1
Momentum
Sep 7Nov 2
Popularity46%
Activity50%
Freshness100%
Patterns
ConvergenceRedirection

Alcohol brands are extending into hospitality settings, such as rooftop lounges and theater-adjacent spaces, turning brand presence into a guided night-out occasion. Some of these activations are organizing choice through focused, tight menu frames instead of presenting a broad back bar.

4 evidence articles5 weeks scored10 articles tracked50% men · 50% women
Megatrends
ExperienceHybridization
Read Cluster→
Trend Cluster
Life-Stages
Published · Updated

Ritual Assembly

Entertainment properties are becoming hands-on keepsakes for fans

Score7.2
Momentum
Sep 14Nov 2
Popularity51%
Activity66%
Freshness99%
Patterns
CyclicalityRedirection

Entertainment tie-ins are showing up as buildable products that let fans spend time assembling the worlds they follow, instead of only watching or collecting them. This shifts licensed merchandise toward participation.

4 evidence articles4 weeks scored8 articles tracked70% men · 30% women
Megatrends
HybridizationNostalgiaTribalism
Read Cluster→
Trend Cluster
World
Published · Updated

Suite Ladder

Cruise operators turn lodging into tailored access tiers

Score4.6
Momentum
Sep 21Nov 2
Popularity22%
Activity22%
Freshness99%
Patterns
DivergenceRedirection

Cruise lines are diversifying premium accommodations through distinctive layouts and elevated onboard locations. From expansive shared residences to exclusive top-deck suites, these offerings accommodate evolving travel preferences and group dynamics.

4 evidence articles4 weeks scored13 articles tracked50% men · 50% women
Megatrends
CurationExperiencePersonalization
Read Cluster→
Trend Cluster
Fashion
Published

Fiber Mimicry

Hair formulas are aligning more closely with how strands are built

Score7.3
Momentum
Sep 14Oct 26
Popularity61%
Activity56%
Freshness99%
Patterns
ConvergenceRedirection

Haircare brands are increasingly shifting from repair toward prevention.

5 evidence articles4 weeks scored10 articles tracked30% men · 70% women
Megatrends
ExperienceHybridization
Read Cluster→
Trend Cluster
World
Published · Updated

Itinerary Stretch

Operators package longer, more varied voyages around routes and seasons

Score3.6
Momentum
Sep 28Oct 19
Popularity30%
Activity42%
Freshness99%
Patterns
ConvergenceRedirection

Cruise operators are building programs around broader route logic, including multi-port sailings, region-specific coastlines, and canal-crossing repositioning trips. This shifts the offer from a single destination to a fuller journey across several stops or transit experiences.

7 evidence articles3 weeks scored11 articles tracked50% men · 50% women
Megatrends
ExperienceHybridization
Read Cluster→
Showing 10 of 4,337 trend clusters