Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Specialty screens blend into their surrounding environment
Implications - With screens both large and small now being an essential part of consumers' lives, whether those are for work or entertainment purposes, some brands are focusing on screens that are much more design and mind-friendly. These products help align consumers' need and desire for using their respective devices, while prioritizing the integration of such devices in a way that appeals to consumers' more escapist desires. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
123,502 Total Clicks
Dec 16 - Oct 18
New and Hot
MarketingBusiness
Emerging travel brands increasingly prioritize people of color
Implications - Between discriminatory Airbnb hosts and prejudicial airline practices, the travel industry hasn't always been as accommodating as it should be for people of color – a fact that is slowly changing via travel brands led by and prioritizing people of color. By creating such specific spaces, these brands are showcasing the importance of grassroots and self-led empowerment in the process of creating large-scale change. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
20,422 Total Clicks
Oct 18 - Oct 18
New and Mild
WorldTravel
Toys and products offer streamlined designs for children with autism
Implications - Children with autism are likely to be extremely sensitive to sensory stimulation, and so various toys and products are being streamlined in order to better benefit these children. Whether providing comfort or educating, such products are able to appeal to parents via their highly personalized and specialty designs. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
48,300 Total Clicks
Sep 17 - Oct 18
New and Warm
TechLife-Stages
QSR retailers turn to pre-packaged goods to reach consumers on-shelf
Implications - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.This fast food expansion into grocery isles and shelves not only speaks to the growing desire for convenience in areas of consumption, but also a willingness from brands to expand their business models into adjacent categories. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
32,338 Total Clicks
Jun 17 - Oct 18
This Week and Average
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Retirement-related spaces and services prioritize "youthful" activities
Implications - Battling stereotypes and beliefs about how people can and do age, retirement spaces and services are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,957 Total Clicks
Feb 17 - Oct 18
This Week and Warm
Lifestyle
Rigorous outdoor activities open up to all age groups for inclusivity
Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
122,102 Total Clicks
Apr 17 - Oct 18
This Week and Warm
LifestyleLife-StagesBoomers
Businesses offer their customers distinct monetary or product loans
Implications - Businesses are offering their customers loans – whether financial or product-based – offering an explicit, enhanced mutual benefit for both the brand and the consumer. Whether used for marketing purposes or to enhance the customer experience, these loans serve to retain customer loyalty for their ability to show the brand's willingness to go above and beyond consumers' expectations. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
81,798 Total Clicks
Jun 17 - Oct 18
This Week and Warm
Business
Trend Hunter Services
Hotlines become increasingly niche in the support services they provide
Implications - Hotlines are no longer restricted to functions like supporting people's mental health, and are becoming much more specific in the support they offer – with everything from sleep-inducing services to ones that aid refugees who are crossing the Mediterranean. These services are popping up as some of the negative effects of social media, such as interpersonal isolation, encourage consumers to seek digital connections through varying platforms. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
67,358 Total Clicks
Jan 17 - Oct 18
This Week and Untested
Lifestyle
Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
53,618 Total Clicks
Nov 17 - Oct 18
This Week and Hot
Wellness-focused travel experiences are rebranded to reach a new generation
Implications - Millennials today are known for their preference to spend on experiences rather than products, and this has impacted and contributed to the popularity of travel among this generation. Layering onto this interest in exploring the world is millennials' interest in self-improvement, which has led to the creation of tailored travel experiences focused around providing a path to wellness as well as a chance to explore the world. This shift speaks to the ways in which wellness has the capacity to impact a huge variety of segments, and the ways in which companies can leverage that interest to create something more appealing to today's young adult consumer. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,276 Total Clicks
Feb 17 - Oct 18
This Week and Mild