Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Hybrid retail is taking to the next level with co-branded locations
Implications - Bringing co-branded ventures into the real world, brands are partnering together to create unique retail experiences that expand the way in which consumers think about the companies involved. Oftentimes, the companies involved in this approach will be very different from one another, adding in an element of surprise to the retail experience. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
66,874 Total Clicks
Aug 17 - Apr 18
Recent and Hot
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
44,425 Total Clicks
Jan 17 - Apr 18
Recent and Warm
MarketingBusinessInteractiveRetail
Products that contain food are transformed with functional or experiential add-ons
Implications - An oft-ignored but fundamental aspect of dining, which is the kitchenware required to eat, is being transformed with various artistic, functional, and experiential purposes in mind. Whether made to enhance accessibility or to encourage mindful eating habits, these products speak to the power of simple tweaks in traditional products in the process of re-engaging consumers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
79,247 Total Clicks
Aug 16 - Apr 18
Recent and Warm
Art & DesignLifestyleFood
Tradtional forms of gambling are being revamped for younger demographics
Implications - It has been shown that Millennials do not have the same propensity for traditional gambling spaces as their predecessors did, so brands within the industry are responding by updating the process with everything from apps to new technologies like blockchain. With Millennials having grown up in a world in which gratification is instant as opposed to something that requires patience, this new form of gambling is able to cater to their shortened attention spans and discerning tastes. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,934 Total Clicks
Jan 17 - Apr 18
Recent and Average
TechArt & Design
The 6 Patterns of Opportunity & Top 18 Megatrends
Temporary nightclub experiences are designed with specific purposes in mind
Implications - The traditional nightclub environment has been metamorphosed by non-nightclub related brands to suit their marketing or purpose-based needs. The use of nightclubs as spaces that are simultaneously engaging and educational gives consumers interactive brand experiences that strengthen loyalty. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
55,373 Total Clicks
Sep 16 - Apr 18
This Week and Warm
Art & DesignBusiness
Blockchain technology inspires gaming and entertainment industries
Implications - Encrypted transactions via Blockchain can now be observed in interactive, play-based experiences – whether those are concert viewings or board games. The incorporation of such technologies into traditional forms of entertainment enhances their accessibility for consumers who are less aware of the uses or systems behind Blockchain. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
14,588 Total Clicks
Dec 17 - Apr 18
This Week and Untested
TechArt & Design
Emerging blockchain platforms offer increased transparency for consumers
Implications - Platforms that allow consumers to trace their goods through to the path of purchase shine a light on one of the most anticipated uses of blockchain technology. From concert tickets to poultry supply chains, these platforms help to increase transparency at various stages of the transaction in question. By using blockchain to allow consumers to see more of how products reach their hands, brands are able to establish a more authentic connection with their consumers, thus adding brand equity. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
73,006 Total Clicks
Oct 17 - Apr 18
This Week and Mild
Trend Hunter Services
Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,530 Total Clicks
Nov 16 - Apr 18
This Month and Average
LifestyleLifeRomance
Mixed reality is adopted into traditionally passive entertainment formats
Implications - Cinematic and artistic viewings are becoming increasingly engaging with the inclusion of mixed reality into these normally passive experiences. By incorporating elements of MR into these forms of entertainment, brands are able to better interact with consumers who are increasingly opting for at-home viewing options. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
19,634 Total Clicks
Jun 17 - Apr 18
This Month and Average
TechArt & Design
Comedians become content creators through virtual, online apps
Implications - Swapping out live shows and in-person gigs for online alternatives, those in the entertainment industry are embracing streaming channels and VR technology to reach a wider audience. Featuring entire comedy segments and shows via live streams, apps and even through virtual reality, comedians are creating their own digital content to not only reach more viewers but also connect with their fans in more approachable, transparent way. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
25,585 Total Clicks
May 16 - Apr 18
This Month and Mild
Pop CultureTech