Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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High-tech multimedia elements are added to sport activities for enhancement
Implications - As technology continues to elevate various products and services, we’re seeing it evolve within categories like sports as well, adding both efficiency experiential aspects. More than just mobile applications, those in the sports field are utilizing augmented reality, analytical information and voice assistance to elevate equipment as well as the athletic activity itself. Such multi-sensory inclusions speak to the growing desire for multimedia engagement even within more traditional physical activities.

Homework Question - Think of your most traditional service or product. How could you elevate that with the use of multimedia technology? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
37,586 Total Clicks
Oct 17 - Dec 18
New and Average
TechLifestyleSports
Brands that facilitate social rituals use metrics to determine their products
Implications - Brands based in social rituals are using the power of social media analytics to create products that come as a direct result of what's popular on social media. These creations adopt the aesthetics that Millennial and Gen Z consumers are more likely to engage with on socials, allowing these brands the perfect formula to draw them in.

Homework Question - How could your brand use social analytics to directly impact the aesthetics of its product/service? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
6,757 Total Clicks
Oct 18 - Dec 18
New and Warm
Art & Design
Classic gaming products and services are revamped for generational preferences
Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,720 Total Clicks
Mar 18 - Dec 18
Recent and Warm
TechArt & DesignToysLife-Stages
Luxury fashion brands enter the gaming space via experiences and collectibles
Implications - High fashion and cosmetics brands are incorporating interactive gaming into their product experience, whether that's in the form of collectible board games, or in-store experiences. The adoption of interactive play by brands typically associated with sophistication and sensibility makes them more relatable to the average consumer.

Homework Question - Conceptualize how your brand could create a collectible game based on its identity, or create an in-person gaming experience. [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
40,047 Total Clicks
Mar 18 - Dec 18
Recent and Warm
ToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Fitness brands unrelated to clothing take cues from the latter's aesthetic focus
Implications - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs and formulations that are made to seamlessly integrate into the consumer's fitness ritual, and their designs are motivated by the consumer desire for lifestyles that are shareable online.

Homework Question - How could your brand make its product/service more shareable? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
85,068 Total Clicks
Oct 17 - Dec 18
Recent and Warm
Art & DesignLifestyle
Sleep-related brands pivot their marketing to emphasize wellness
Implications - Brands within the sleep industry are pivoting their marketing tactics from deals and discounts, to centering themselves within the growing "wellness" industry. With campaigns that cater to busy professionals and offer relaxation-focused escapist experiences, this shift in tactics allows for the sleep industry to remain relevant to the contemporary values and branding that draw in modern consumers.

Homework Question - How could your business better rebrand to suit the expectations of the modern consumer? [More]

SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
115,752 Total Clicks
May 17 - Dec 18
This Week and Hot
MarketingBusinessLifestyleHealth
Augmented reality is incorporated into travel-related apps to enhance experience
Implications - The incorporation of augmented reality into travel-based apps is enhancing travelers' experiences in everything from airport navigation to city exploration. This form of bettering travel experiences benefits consumers by both gamifying the travel experience, and enhancing its educational value.

Homework Question - Conceptualize how your brand could incorporate AR into its product, service or purchase journey. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
42,335 Total Clicks
May 17 - Dec 18
This Week and Warm
Tech
Trend Hunter Services
The fashion industry incorporates livestreamed content into its campaigns
Implications - In an attempt to counter the exclusivity that high fashion is typically associated with, brands within this industry are increasingly giving consumers "windows" into their world via livestreaming. These campaigns have a dual-benefit in that they give the average consumer the perception of inclusion, while allowing brands in the fashion industry to become more outwardly "accessible" without having to alter their business models.

Homework Question - Conceptualize how your brand could incorporate livestreaming into its products/services. [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,641 Total Clicks
Sep 17 - Dec 18
This Week and Warm
MarketingBusiness
Brands make a point about modern day technology addictions
Implications - Some tech-related consumption habits have been a rising concern globally – as the prevalent use of smartphones has many, including those in the industry, concerned about widespread tech addictions. Though apps that aim to limit excess smartphone use are prevalent, brands and institutions are now creating programs that aim to mitigate such addictions, or at least some of the consequences associated with them. These programs are more common as conversations around "self-care" increasingly include taking time away from the digital world.

Homework Question - How could your brand help its customers or employees "unplug" temporarily? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
30,860 Total Clicks
Jul 16 - Dec 18
This Month and Untested
Tech
Technology has allowed for the transformation of how we give and receive empathy
Implications - The use of tech in enhancing the way empathy is given or received–whether via robots, virtual reality, apps, or websites–is on the rise. In an age where mental illness and empathetic care is being prioritized more than ever, these technologies enhance human relationships and give people the tools they require to effectively give and/or receive empathy.

Homework Question - Where do you see the prioritization of empathy fitting into your brand's products, services, or processes? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,055 Total Clicks
Dec 17 - Dec 18
This Month and Mild
TechLifestyleHealth