Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Media platforms focus on niche interests to target specific consumer groups
Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to hyper-specific interests to connect with certain consumer groups. From platforms that target pop culture phenomenons to those that focus on hobbies and cultural interests, these examples showcase a desire for not only curated content, but media that is more in line with diverse consumer sentiments. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,857 Total Clicks
Apr 16 - Feb 18
Recent and Untested
Pop CultureSocial Media
Brands merge online and in-person dating to create unique experiences
Implications - Brands that facilitate online gamified communication in various forms, particularly those that specialize in dating, are creating branded in-person events that blur the lines between online interactions and in-person ones. The increased focus on blending the digital sphere with real-world experiences in this realm caters to not only those who enjoy virtual dating, but those who have become disillusioned by it. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
14,596 Total Clicks
Aug 16 - Feb 18
Recent and Warm
TechMarketing
Travel accessories move from pure necessity to exclusive statement pieces
Implications - Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
82,076 Total Clicks
Jun 17 - Feb 18
Recent and Average
WorldMarketingTravelBranding
The traditional selfie is adapted into new artistic platforms
Implications - The "selfie" has been a much-criticized aspect of Millennial and Gen Z's social media habits, and has since been transformed into various artistic platforms to form new products/services, to make social commentaries, or both. This shift is unique in its ability to serve those that take part in this ever-evolving habit, while simultaneously serving those that critique it. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
136,152 Total Clicks
Jun 17 - Feb 18
Recent and Warm
TechArt & DesignMarketing
The 6 Patterns of Opportunity & Top 18 Megatrends
Dating apps expand their reach into other aspects of consumers' lives
Implications - With the popularity of dating apps at a peak, and more competitors on the market than ever before, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' openness to meeting new people online, big players in the space are rolling out features to help consumers make friends, network professionally, and more. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
12,169 Total Clicks
Oct 17 - Feb 18
This Week and Average
TechMobileLifestyleLife
No frills fashions and ceremonies suggest a shift from high pressure formalities
Implications - As individuals planning their nuptials seek out options that feel first and foremost authentic, many are following less traditional pathways by opting for no frills services and fashions that let them focus on elements of the day that are most important to them. This progression also suggests that outside of budget concerns, many consumers are looking to take a less rigid approach to rites of passage such as matrimony that better reflect their personalities and lifestyle choices. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
102,118 Total Clicks
Jun 17 - Feb 18
This Week and Warm
Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,927 Total Clicks
Feb 17 - Feb 18
This Week and Warm
Art & DesignFashionHip Fashion
Trend Hunter Services
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
29,258 Total Clicks
Nov 17 - Feb 18
This Week and Warm
Cafes market themselves as having one prominent specialty
Implications - Where once cafes known for specializing in certain foods gained awareness through word of mouth, they are now pronouncing their specialties and designing entire business models around them. This shift is a result of changing consumer behavior, where brand awareness is more likely to spread via social media platforms–resulting in a need for businesses to create a unique point of distinction to enhance engagement. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
46,412 Total Clicks
May 17 - Feb 18
This Week and Warm
Art & DesignMarketingLifestyleFood
Businesses facilitate home-swapping via websites and apps
Implications - Home and apartment-swapping platforms are becoming increasingly accessible with new web and app designs that offer everything from rentals on Tinder-like match services, to vacation home-swapping business models. These large-scale forms of P2P swapping interactions are increasingly common as online platforms become more secure, offering consumers peace of mind alongside accessibility. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,749 Total Clicks
Mar 15 - Feb 18
This Week and Mild
TechArt & DesignMobileBusiness