Consumer Insights>

Redirection

Redirection
Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
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Toy brands are marketing their products via pop-ups
Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
69,031 Total Clicks
Nov 14 - Nov 17
New and Warm
MarketingToysLife-Stages
Urban design is accommodating bikes in new and innovative ways
Implications - The increasing necessity of bikes in urban areas -- both for economical and environmental reasons -- has led to cities going further than simply adding bike paths in their approaches to urban planning. Instead, architectural projects are accommodating bike usage in their designs in ways that are both creative and aesthetically attractive. These enhance the quality of life for bike users, and show an acceptance that these design shifts must occur in order for urban environments to keep up with the habits of rising populations -- working towards minimizing eco and traffic-related footprints. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
87,722 Total Clicks
May 17 - Nov 17
Recent and Warm
Wealth management is adopted into tech platforms
Implications - Though apps have streamlined the process of financing for younger generations, they are now being developed to organize and amplify more significant wealth, as well as new forms of wealth. This shift comes as traditions surrounding wealth management give way for consumers' desire to convenience the solely functional aspects of their lives -- as they seek to build lifestyles that revolve less around business and more around experience. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
17,797 Total Clicks
Aug 17 - Nov 17
Recent and Average
Business
People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
93,207 Total Clicks
Dec 15 - Nov 17
Recent and Mild
MarketingBusinessLuxury
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands create toys with sense-focused functions for educational purposes
Implications - Brands that create toys are increasingly offering products that are focused on the use or enhancement of specific senses, creating an educational tool for young kids that is simplified in both its design and function. This more streamlined approach to play allows parents to adopt minimalist, step-by-step methods to teach kids basic skills -- all while offering the interactivity that consumers crave, and that young kids require for healthy development. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
114,900 Total Clicks
Feb 17 - Nov 17
Recent and Warm
Art & DesignToysLife-Stages
Brands have been inspired by the viral Pokemon Go phenomenon
Implications - The Pokemon Go phenomenon has inspired brands to put out key enhancements to the game -- whether those are through conjoining the game with fitness initiatives or simplifying consumers' ability to play it. These extensions to the Pokemon Go brand have two benefits -- instant recognition that takes away the need to excessively market the products or services, and catering to the consumer desire for brands to take holistic approaches to enhancing their lifestyles -- even via the most unconventional platforms. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,404 Total Clicks
Jul 16 - Nov 17
Recent and Warm
Pop CultureTechArt & Design
Game brands leverage viral trends to promote positive change
Implications - Brands that offer games are either taking advantage of already-viral platforms, or are leveraging their products' ability to go viral – all for a greater cause. Whether charitable or political in nature, this shift reveals that for brands and nonprofits to best create positive change, leveraging top-of-mind subjects and playing on social media habits is one of the most meaningful ways to achieve this goal – motivating consumers who spend the majority of their time consuming viral content. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
25,040 Total Clicks
Sep 16 - Nov 17
Recent and Mild
Art & DesignMarketing
Trend Hunter Services
Packaged foods integrate social good by way of ingredients, not marketing
Implications - Consumers in the modern age are acutely aware of their impact on the world. In their active search for better methods of consumption, most options highlight charitable branding as a brand effort of corporate social responsibility. A new movement can be seen with food and beverage brands whose products are inherently impactful, highlighting authenticity and enabling an experience that doesn't just feel good for consumers, but makes them feel good about themselves. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,400 Total Clicks
Mar 17 - Nov 17
This Week and Warm
LifestyleSocial Good
Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,495 Total Clicks
May 17 - Nov 17
This Month and Warm
LifestyleFoodLifeDrinking
Charities streamline the donation process to enhance incentives to donate
Implications - Charitable donations are becoming increasingly efficient with brands and non-profits creating streamlined, contactless payment systems to simplify donating processes. This serves to give consumers more incentive to stop and learn about the charity in question, while also offering accessibility in terms of the physical process of donating. This shift caters to the convenience required for brands to remain relevant in consumers' fast-paced lifestyles, while giving consumers a more visceral understanding of where their charitable donations are going. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
73,206 Total Clicks
Jan 15 - Nov 17
This Month and Average
TechSocial Good