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Instant Entrepreneurship

Instant Entrepreneurship
Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
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Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Millennials turn to different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
16,286 Total Clicks
Apr 18 - Jul 18
This Quarter and Mild
TechBusinessLifestyle
Content creators are supported directly by peers as opposed to brands
Implications - Up until this point, the formula for successful influencer marketing was fairly cut and dry; a person becomes an influencer by creating engaging content, gains brand partnerships, and monetizes content as an ambassador. This model is turned on its head with peer-to-peer funding platforms that enable fans to send money directly to content creators. The shift to a many-to-many model speaks to the true intended nature of social media influence, placing more focus on truly entertaining content than the influence or exposure of a third party. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,776 Total Clicks
May 16 - Jun 18
This Quarter and Mild
MarketingBusinessSocial Media
Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
11,101 Total Clicks
Jul 17 - May 18
This Year and Mild
Influencers branch out to create their own product lines and businesses
Implications - Moving beyond mere collaborations with other brands, influencers are becoming more self-sustaining with product lines and businesses based on their online persona alone. Realizing their online reach and impact among viewers, influencers across various categories are becoming their own bosses by creating brand new product lines from scratch. No longer relying on big name brand influence, online personalities are using the power of the crowd to fuel their entrepreneurial business inspirations. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
72,345 Total Clicks
Jan 17 - Apr 18
This Year and Average
Social Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Services that pair brands with influencers are increasingly popular
Implications - Services that pair influencers with businesses are giving brands the opportunity to streamline their process of seeking social brand reps out, while giving influencers the chance to pursue new business opportunities. This shift comes as marketing traditions, where third parties usually involved agencies, make way for convenient tech-enhanced opportunities that speak to the non-traditional aspects of influencer marketing. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
41,498 Total Clicks
Oct 16 - May 18
This Year and Average
Pop CultureMarketingBusiness
Services that assist entrepreneurs become increasingly specific
Implications - Statistics show a steady increase in startups in recent years, which has created a need for services that provide entrepreneurs with assistance in launching ventures. This typically runs the range of high-level assistance like finance or help crafting a business plan. However, assistance with the idiosyncrasies of running a business is on the rise -- essentially, small details that help small businesses seem more seasoned. This 360-degree view of business ownership speaks to the expectations consumers have of businesses in the social media age. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,788 Total Clicks
Feb 17 - Jan 18
This Year and Mild
Business
The process of finding a home becomes app-fueled
Implications - In a world inundated with digital solutions to real-life problems -- such as Tinder, Uber, or AirBnb -- the natural next step is that peer-to-peer, app-fueled model infiltrating big-ticket purchases. Housing is the next space rife for a digital upheaval to highlight ease and affordability of real estate, which is especially poignant in the face of rapid urbanization. This adds a touch of personification to an otherwise intimidating task that suits youth generations particularly well. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
61,657 Total Clicks
May 16 - Jun 18
This Quarter and Average
TechLifestyle
Trend Hunter Services
As the population grows and housing becomes scarce, creative options arise
Implications - The population is increasing at a rapid rate. This creates a need for more housing, but also calls for an increase in diversified housing options to accommodate all financial situations, family sizes, and spatial contexts. This results in more creative housing solutions designed to be more affordable and size-conscious. Essentially, this large-scale redefinition of what it means to own property signifies greater overall change, and a faster pace of acceptance. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
102,834 Total Clicks
May 17 - Dec 17
This Year and Warm
TechWorldLifestyle
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
31,146 Total Clicks
Nov 17 - Nov 17
This Year and Warm
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
27,184 Total Clicks
Aug 17 - Nov 17
This Year and Mild