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Instant Entrepreneurship

Instant Entrepreneurship
Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,969 Total Clicks
Feb 17 - Jul 17
This Week and Warm
Children are empowered to be co-creators of their own experiences
Implications - With their penchant for self-taught skills and digital prowess, kids are savvier than ever, empowering them to take center stage at their own festivals and events where they can gain new knowledge and show off their creativity. Modern parents increasingly want their children to have an entrepreneurial mindset from a young age, resulting in a huge shift from play-focused family activities towards educational and empowering activities that encourage personal growth. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
20,236 Total Clicks
Aug 16 - Jul 17
This Week and Untested
Indoor gardens take a more space-conscious approach for smaller homes
Implications - With a higher rate of consumers living in city buildings that don’t usually allow for outdoor gardens, those who are looking for a way to integrate gardening into their home are turning to space-conscious planter kits. Giving consumers a chance to grow their own herbs and foliage even without access to a yard, stackable and mountable solutions make indoor gardening a possibility for smaller homes. The shift towards smaller spaces creates opportunity for brands to provide solutions for city dwellers looking for ways to stay in touch with nature. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
108,582 Total Clicks
Feb 16 - Jul 17
This Week and V. Hot
Art & DesignDesignHome
A new teaching strategy for sciences and tech is coincidental
Implications - One barrier to learning the STEAM practices is the lack of tangible outcome or incentive. Alleviating this, educational toys that treat the learning process as a means to a tangible end, such as building a robot or conducting an experiment, both attach a tangible prize and boost playtime engagement. This shows a less literal approach to gamification that focuses on personal satisfaction. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,177 Total Clicks
Jan 17 - Jul 17
This Week and Average
TechToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Campus ambassador programs and services skew toward career training
Implications - Creating a sense of positive brand recognition, brands that are looking to establish a presence on college campuses are doing so by offering career training and networking opportunities. This is especially poignant for members of Generation Z who are more career-focused and linear in their thinking than the Millennial generation. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
23,394 Total Clicks
Sep 16 - Jul 17
This Month and Mild
MarketingLifestyleYouthLife-Stages
Brands are taking a no-frills approach to product pricing
Implications - While premium price points often convey a sense of status to consumers, in-the-know shoppers are being drawn towards no-nonsense brands that promote top-of-the-line quality at ultra-affordable pricing. Keeping packaging and extras to a minimum, brands are realizing the value of offering high quality products that compete with the biggest name brands while staying accessible to the masses, strengthening their reputation among consumers as being authentic and honest. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
21,028 Total Clicks
Dec 16 - Jul 17
This Month and Warm
Small brands leverage simplistic branding as a marker of authenticity
Implications - Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
24,133 Total Clicks
Nov 16 - Jul 17
This Month and Warm
Trend Hunter Services
Cafes and hotels cater to the modern consumer’s realistic lifestyle habits
Implications - Productivity guilt is slowly giving way to more intuitive relaxation methods that offer the freedom for consumers to be themselves and feel at home. With free time becoming an increasingly precious commodity and personal wellness gaining precedence in consumers' minds, modern consumers are faced with the consistent struggle of trying to make time to do what they love best – lounging. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
82,026 Total Clicks
Oct 16 - Jul 17
This Month and V. Hot
BusinessLifestyleNew Ventures
Social media personalities and celebs become more accessible through kits
Implications - Subscription services are a business model that is gaining popularity, due to its ability to invite more customer interaction with the products contained. This invitation for collaboration is especially beneficial for celebrities and influencers looking to expand accessibility. As well, subscriptions encourage a ritual, as opposed to simply offering a product, making it an especially appealing business model for modern consumers. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
34,302 Total Clicks
Nov 16 - Jul 17
This Month and Mild
MarketingBusiness
The kit model is applied to those looking to start their own business
Implications - In the digital age, turning great ideas into profitable businesses is much easier than ever before; however, this accessibility of resources is moving beyond digital means through subscription boxes and programs. These kits provide step-by-step instructions for hopeful entrepreneurs, with tangible items to aid in the entrepreneurial process. This speaks to the democratization of resources. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,832 Total Clicks
Feb 17 - Jul 17
This Month and Warm
Business