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Instant Entrepreneurship

Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
AI Art
Platforms are simplifying the detailed art-creation process for all users.
Trend - Companies have turned artificial intelligence algorithms toward the art industry with convenient platforms that generate detailed artwork based on a simple text prompt. These platforms can replicate specific art styles and are capable of depicting specific subjects in true-to-life detail.

Insight - Detailed artwork often takes long hours to produce, not counting the countless hours it takes to acquire the relevant skills. However, oftentimes individuals have ideas that would result in artistic creations, but do not have the skills to produce these works. This demand for personalized, relevant and detailed artwork (combined with ensured ownership of AI-created works) has resulted in several AI-powered platforms quickly gaining popularity across all major social media platforms.
Workshop Question - How could your brand streamline user experiences with artificial intelligence?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Creation
Platforms are making it easier for users to create NFT artwork
Trend - Platforms that help users create and monetize NFT artwork become more popular as this industry continues to expand in its reach. Artwork that includes everything from digital fashion to dances can now be created and minted on these emerging platforms.

Insight - Ownership is crucial for creators who aim to monetize and be credited for their work, but creative and entertainment industries can be challenging for small and independent artists who have to push for their work's visibility while also ensuring it's properly valued. NFTs have made it easier for artists to have ownership over their creations, making them valuable assets for creative pursuits.
Workshop Question - How could your brand use digital assets to its benefit?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Decentralized Distribution
Creatives are using blockchain to fund and distribute their projects
Trend - A new wave of startups are utilizing blockchain technology and smart contracts to offer filmmakers and musicians an alternative artist-centric solution for connecting with fans, acquiring funds, and distributing their projects.

Insight - Filmmakers and musicians operate within a highly centralized industry and, as a result, find themselves routinely faced with creative compromise and lowly compensation. Meanwhile, fans are seeking new ways to support these artists in more direct and personal ways. Accordingly, new blockchain-based platforms are aiming to empower creators by cutting out the middleman, enabling them to connect directly with fans and financiers so they can independently distribute their work.
Workshop Question - How could your brand utilize new technology, like blockchain, to disrupt traditonal industry practices?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.

Insight - Companies are opting for interactive introductions to their launches to provide product transparency. Consumers are searching for brands that offer detailed information about their products to ensure they understand all aspects of the items they purchase before making informed choices. As a result, companies are hosting events to increase accessibility to product and brand knowledge.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Land
Virtual real estate is emerging as a new investment opportunity during COVID-19
Trend - Real-world real estate might be destabilized due to the COVID-19 pandemic but the popularity of virtual real estate is surging alongside NFTs (non-fungible tokens). In this space, brands, consumers, and investors alike are interested in online assets and concepts of digital property.

Insight - During the COVID-19 pandemic, government-imposed safety measures have necessitated restrictions and even bans on physical activities and events. Because of this, the economy has slowed down, resulting in the loss of jobs and work-from-home pivots. As consumers inevitably spend more time indoors with access to the Internet, they indulge in researching and experimenting with new forms of entertainment, communication, and/or earning a living—whether that is due to boredom or necessity.
Workshop Question - How can your brand utilize virtual land?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Crypto
Platforms are emerging to allow users easy access to trade and invest in crypto
Trend - As cryptocurrencies boom around the globe, consumer interest has grown and platforms are emerging to help the average consumer engage in the expanding market. The apps favor a hands-off approach without missing out on vital opportunities in the market.

Insight - As cryptocurrencies continue to increase in value and gain coverage internationally, many novice crypto investors are interested in this emerging financial sector. While eager to explore the currency, many consumers view researching the subject as a time-consuming and daunting prospect. These individuals are opting for accessible and streamlined ways to feel confident investing in this digital currency to meet their specific financial goals, as well as stay ahead of the prevailing market condition.
Workshop Question - How can your brand streamline its products or services for easier consumer access?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.

Insight - In light of the COVID-19 pandemic and the many government-imposed restrictions associated with it, contemporary consumers are forced to engage with one another online. Many are trying to do their best to continue their work as smoothly as possible and as a result, they are looking for online tools and platforms that will assist them in their specific endeavour—whether it is for work, a creative pursuit or a passion project.

Workshop Question - How can your brand increase the productivity of consumers at home?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.

Insight - Because the price of living is going up faster than the average wage, contemporary consumers—especially those part of younger demographics—are finding it increasingly difficult to maintain their lifestyles in urban environments. This motivates many to take on additional work outside their primary job and this is often either out of necessity or due to an existing passion. In order to not burn out and to keep everything afloat, individuals are looking for tools that will give them peace of mind.
Workshop Question - How can your brand help individuals multi-task?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Entrepreneurship
Organizations are striving to develop a diverse business and tech industry
Trend - Nonprofit organizations are looking to support the business endeavors of the LGBTQ+ community. In this space, various entrepreneurship resources, programming, and events are being directed toward overcoming barriers and getting ahead in industries.

Insight - Diversity and inclusion in all facets of life—from social circles to workplaces—are extremely important to contemporary consumers and as a result, many are advocating in favor of equality and opportunity for all. Given the many systemic barriers that are historically encoded into Western civilization, consumers are creating a demand for specialized resources that will support and assist in the growth of people who are part of marginalized communities.
Workshop Question - How can your brand support the LGBTQ+ community?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Influencer Housing
Designers are focusing on elevating the aesthetic & function of content houses
Trend - Content houses—also known as "collab houses"—are becoming increasingly popular amid young social media influencers. As a result, brands and designers are working on offering opportunities to this community through elevated, or even branded, experiences.

Insight - Social media plays an important role in the lives of Gen Z consumers, many of whom utilize such platforms as a means of self-expression, socializing, or even advancing their career. Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play. This not only allows them to feel more confident but also motivates them to be productive and efficient in maintaining their own image.
Workshop Question - How can your brand enhance the experience of influencers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends