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Instant Entrepreneurship

Instant Entrepreneurship
Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Services that pair brands with influencers are increasingly popular
Implications - Services that pair influencers with businesses are giving brands the opportunity to streamline their process of seeking social brand reps out, while giving influencers the chance to pursue new business opportunities. This shift comes as marketing traditions, where third parties usually involved agencies, make way for convenient tech-enhanced opportunities that speak to the non-traditional aspects of influencer marketing. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,795 Total Clicks
Oct 16 - Jan 18
This Month and Mild
Pop CultureMarketingBusiness
Services that assist entrepreneurs become increasingly specific
Implications - Statistics show a steady increase in startups in recent years, which has created a need for services that provide entrepreneurs with assistance in launching ventures. This typically runs the range of high-level assistance like finance or help crafting a business plan. However, assistance with the idiosyncrasies of running a business is on the rise -- essentially, small details that help small businesses seem more seasoned. This 360-degree view of business ownership speaks to the expectations consumers have of businesses in the social media age. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,408 Total Clicks
Feb 17 - Jan 18
This Quarter and Mild
Business
The process of finding a home becomes app-fueled
Implications - In a world inundated with digital solutions to real-life problems -- such as Tinder, Uber, or AirBnb -- the natural next step is that peer-to-peer, app-fueled model infiltrating big-ticket purchases. Housing is the next space rife for a digital upheaval to highlight ease and affordability of real estate, which is especially poignant in the face of rapid urbanization. This adds a touch of personification to an otherwise intimidating task that suits youth generations particularly well. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,818 Total Clicks
May 16 - Dec 17
This Quarter and Average
TechLifestyle
As the population grows and housing becomes scarce, creative options arise
Implications - The population is increasing at a rapid rate. This creates a need for more housing, but also calls for an increase in diversified housing options to accommodate all financial situations, family sizes, and spatial contexts. This results in more creative housing solutions designed to be more affordable and size-conscious. Essentially, this large-scale redefinition of what it means to own property signifies greater overall change, and a faster pace of acceptance. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
92,395 Total Clicks
May 17 - Dec 17
This Quarter and Warm
TechWorldLifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
38,283 Total Clicks
Nov 17 - Nov 17
This Year and Warm
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
22,141 Total Clicks
Aug 17 - Nov 17
This Year and Mild
The disabled community comes together to fill gaps in systemic support
Implications - Though ADA has ensured North American society improves accessibility and mindfulness for the disabled community, there is still progress to be made. This community is making that progress themselves by coming together through digital means to provide easy-access support. This approach is not dissimilar to that of other marginalized groups -- i.e, the rise of diversity in online influencers as a reaction to the Media Gap -- demonstrating the application of Instant Entrepreurship within social issues. [More]
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,055 Total Clicks
Jul 16 - Oct 17
This Year and Untested
LifestyleSocial Good
Trend Hunter Services
Large brands borrow small business practices to forge stronger client relations
Implications - B2C brands have recently begun using their product and marketing as a way to convey authenticity.Those in the B2B space are borrowing these practices to strengthen company-client trust. The integration of things like co-working spaces in Fortune 500 offices signifies that a sense of community is not only integral to a brand's marketing strategy, but their inner workings within corporate culture, and external business relationships. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
64,755 Total Clicks
Mar 16 - Oct 17
This Year and Average
Lifestyle
Pro-Millennial parents who are still in debt opt for value-focused parenting
Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
119,299 Total Clicks
Oct 15 - Oct 17
This Year and Average
LifestyleLifeLife-StagesBabies
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
50,182 Total Clicks
Sep 15 - Aug 17
This Year and Average