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Instant Entrepreneurship

Instant Entrepreneurship
Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
32,726 Total Clicks
Nov 17 - Nov 17
This Month and Warm
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
16,508 Total Clicks
Aug 17 - Nov 17
This Month and Mild
The disabled community comes together to fill gaps in systemic support
Implications - Though ADA has ensured North American society improves accessibility and mindfulness for the disabled community, there is still progress to be made. This community is making that progress themselves by coming together through digital means to provide easy-access support. This approach is not dissimilar to that of other marginalized groups -- i.e, the rise of diversity in online influencers as a reaction to the Media Gap -- demonstrating the application of Instant Entrepreurship within social issues. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
31,839 Total Clicks
Jul 16 - Oct 17
This Quarter and Untested
LifestyleSocial Good
Large brands borrow small business practices to forge stronger client relations
Implications - B2C brands have recently begun using their product and marketing as a way to convey authenticity.Those in the B2B space are borrowing these practices to strengthen company-client trust. The integration of things like co-working spaces in Fortune 500 offices signifies that a sense of community is not only integral to a brand's marketing strategy, but their inner workings within corporate culture, and external business relationships. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
58,351 Total Clicks
Mar 16 - Oct 17
This Quarter and Average
Lifestyle
The 6 Patterns of Opportunity & Top 18 Megatrends
Pro-Millennial parents who are still in debt opt for value-focused parenting
Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
111,874 Total Clicks
Oct 15 - Oct 17
This Quarter and Average
LifestyleLifeLife-StagesBabies
Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
47,959 Total Clicks
Sep 15 - Aug 17
This Quarter and Average
The gamification of graphic design skills reflects the need for savvy imaging
Implications - It's no secret that elegant graphic design is essential for brands' survival in saturated industries. However, the demand for designers outweighs the supply of those naturally drawn to the field. Companies have gamified the process of training designers, which in turn reflects the massive potential of gamifying skills acquisition. Brands that position information about their products as niche skills or knowledge and provide gamified solutions stand to better engage consumers. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,050 Total Clicks
Jan 17 - Aug 17
This Quarter and Average
Art & DesignDesign
Trend Hunter Services
Big brand hotels adopt newer business models to attract younger travelers
Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
97,682 Total Clicks
Aug 15 - Aug 17
This Year and Warm
Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
101,280 Total Clicks
Oct 15 - Aug 17
This Year and Warm
Life-StagesBabiesSocial Media
Smog-thwarting cities are on the rise through air-purifying technology
Implications - While urban technology is making the transition to more green energy, city infrastructure is taking even larger steps towards shrinking its carbon footprint through proactive air purification. Taking advantage of the buildings and vehicles that are prevalent within cities anyways, smart technology is being adapted alongside these elements to counterbalance the pollution often associated with crowded downtown city centers. The shift towards active air purification denotes a paranoia in health-conscious consumers who demand cleaner environments for themselves and their families. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
106,138 Total Clicks
Dec 15 - Aug 17
This Year and Warm
TechEcoEco ArchitectureTransportation