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Instant Entrepreneurship

Instant Entrepreneurship
Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
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Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
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In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Brands invest in schooling to boost educational awareness
Implications - As brands become more conscientious of what causes they adhere to, a shift toward more educational endeavors are on the rise. Focusing on offering scholarships and educational support, brands in completely nontraditional spaces like gaming and auto are getting involved to help support those in need of financial aid. Not only building educational awareness, these brands are showcasing a dedication and commitment to causes that help younger consumers and their overall growth and development.

Homework Question - How can your brand better invest in the development and growth of younger consumers? [More]

SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
41,510 Total Clicks
Jul 18 - Jan 19
This Quarter and Untested
MarketingCharitySocial GoodEducation
Companies opt for unlikely recruitment techniques in the hiring process
Implications - With job recruitment in North America being a relatively arduous process for both the employer and potential candidates, some companies are enhancing the process by creating or taking advantage of unlikely, creative platforms. With processes that flip the interview format to make it more comfortable for candidates, to campaigns with "talking cars" that interview candidates, these new methods have the benefit of revamping the recruitment process, while also increasing the pool of qualified candidates that apply.

Homework Question - Conceptualize a creative element that your brand could insert into its hiring processes. [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,075 Total Clicks
Jan 18 - Jan 19
This Quarter and Mild
TechBusiness
Brands facilitate the mentorship process between people and professionals
Implications - The process of finding a mentor no longer involves as much networking as it did in years past, as brands are now offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in. The acceleration of the mentorship process touches on the consumer interest in expanding personal and professional circles.

Homework Question - Conceptualize what a mentorship program your brand could facilitate, either for its customers or its employees. [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,975 Total Clicks
Jul 17 - Jan 19
This Quarter and Mild
TechBusiness
Businesses create innovation hubs to support emerging startups
Implications - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments for their own portfolio. Such innovation hubs offer businesses the opportunity to expand outside their traditional categories and build the influence of their own brand, while simultaneously giving startups access to the expertise and resources of a larger, established company.

Homework Question - Conceptualize what an innovation incubator would look like within your company. [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
84,484 Total Clicks
Jun 16 - Dec 18
This Year and Warm
Business
The 6 Patterns of Opportunity & Top 18 Megatrends
Financial products are developed with the specific needs of freelancers in mind
Implications - Catering to an increasingly flexible and freelance-driven workforce, financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors. Addressing common, overlooked concerns like delays in payment and tracking money owed, this shift ensures that consumers have the specific tools they need in today's professional landscape.

Homework Question - What's a specific market segment your industry has overlooked? What would it look like if your brand were to create a product specifically for that group? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
9,479 Total Clicks
Sep 17 - Nov 18
This Year and Untested
BusinessLifestyleLifeCredit Crunch
Brands accelerate the process of individuals becoming influencers
Implications - Understanding the power of influencers in the social media age, brands are accelerating the process of individuals becoming influencers by offering a variety of services that help them expand their followings and grow their personal brands. This shift comes as brands recognize the need to more authentically connect with Millennial and Gen Z consumers, on a more micro level.

Homework Question - How could your brand better leverage the power of influencers? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
58,107 Total Clicks
Jun 17 - Aug 18
This Year and Average
MarketingBusinessSocial Media
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity.

Homework Question - How are you giving your more insatiable team members a platform for disruption? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
26,430 Total Clicks
Apr 18 - Aug 18
This Year and Average
Business
Trend Hunter Services
Eco-certification becomes more cost-effective
Implications - For many entrepreneurs and small businesses attempting to verify their claims on sustainability, one significant barrier to entry has been the high cost of eco-certification. Emerging modes of certification, either supported by government organizations or private entities, work to break down an often elitist system that inadvertently lends favor to those with the financial backing to earn eco-accreditation.

Homework Question - What systems currently exist within your industry that prevents smaller players from throwing their hat in the ring? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
39,691 Total Clicks
Sep 17 - Aug 18
This Year and Warm
FashionBusinessEcoCosmetics
Millennials turn to different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives.

Homework Question - How could your brand create more seamless experiences to ease the life of its consumers? [More]

SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
19,608 Total Clicks
Apr 18 - Jul 18
This Year and Mild
TechBusinessLifestyle
Content creators are supported directly by peers as opposed to brands
Implications - Up until this point, the formula for successful influencer marketing was fairly cut and dry; a person becomes an influencer by creating engaging content, gains brand partnerships, and monetizes content as an ambassador. This model is turned on its head with peer-to-peer funding platforms that enable fans to send money directly to content creators. The shift to a many-to-many model speaks to the true intended nature of social media influence, placing more focus on truly entertaining content than the influence or exposure of a third party.

Homework Question - How could consumer-generated content become a threat to your company, and how are you preparing? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
45,764 Total Clicks
May 16 - Jun 18
This Year and Average
MarketingBusinessSocial Media