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Instant Entrepreneurship

Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question — How can your company provide entrepreneurial employees with more ambitious opportunities?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Greying Gig Economy
Neo-Boomers both want and need to keep working, but on their own terms
Implications - Though the gig economy is mostly associated with a younger consumer, high levels of Neo-Boomers and Gen XS are participating in this movement as well. This is due to the fact that those approaching retiring age either need to keep working for financial reasons or want to keep working for psychological reasons. That said, they want to do so on their own terms, resulting in more services guiding the ageing demographic toward entrepreneurship and autonomous working.
Workshop Question — How could you better maximize the experience and enthusiasm of older employees on your team?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Implications - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomers business-owners are turning to resources that offer support from a community of their peers. This serves as a reflection not only of the work ethic of this microgeneration, but more importantly their inclination to be fueled by a supportive community.
Workshop Question — What does community support look like for your target demographic? Is it found online or in-person?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DIY Play
Kids’ toys incorporate more custom, DIY features to encourage engagement
Implications - Aiming to support skill-building and independent learning, toy brands are turning to DIY elements to make playtime more interactive and educational. Transforming traditional activities or games into experiences you have to put effort into, brands are utilizing do-it-yourself elements to not only make games more challenging, but to also teach kids about empowerment and work ethic at the same time.
Workshop Question — In what ways could you incorporate DIY features into core products? How can you help make your consumer feel more empowered?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Scholarships
Brands invest in schooling to boost educational awareness
Trend – As brands become more conscientious of the causes they adhere to, a shift toward more educational endeavors can be observed. Focusing on offering scholarships and educational support, brands in non-traditional spaces like gaming and auto are getting involved to help support those in need of financial aid.

Insight – Beyond building educational awareness, these brands are also showcasing a dedication and commitment to causes that help consumers and their overall growth and development. Their alignment with education-based initiatives comes as young consumers feel more loyalty to brands that cater to the social and political causes that speak to their own lifestyles and needs.
Workshop Question — How can your brand better invest in the development and growth of younger consumers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Deviated Recruitment
Companies opt for unlikely recruitment techniques in the hiring process
Implications - With job recruitment in North America being a relatively arduous process for both the employer and potential candidates, some companies are enhancing the process by creating or taking advantage of unlikely, creative platforms. With processes that flip the interview format to make it more comfortable for candidates, to campaigns with "talking cars" that interview candidates, these new methods have the benefit of revamping the recruitment process, while also increasing the pool of qualified candidates that apply.
Workshop Question — Conceptualize a creative element that your brand could insert into its hiring processes.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Facilitated Mentorship
Brands facilitate the mentorship process between people and professionals
Implications - The process of finding a mentor no longer involves as much networking as it did in years past, as brands are now offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in. The acceleration of the mentorship process touches on the consumer interest in expanding personal and professional circles.
Workshop Question — Conceptualize what a mentorship program your brand could facilitate, either for its customers or its employees.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Implications - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments for their own portfolio. Such innovation hubs offer businesses the opportunity to expand outside their traditional categories and build the influence of their own brand, while simultaneously giving startups access to the expertise and resources of a larger, established company.
Workshop Question — Conceptualize what an innovation incubator would look like within your company.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Freelancer Finance
Financial products are developed with the specific needs of freelancers in mind
Implications - Catering to an increasingly flexible and freelance-driven workforce, financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors. Addressing common, overlooked concerns like delays in payment and tracking money owed, this shift ensures that consumers have the specific tools they need in today's professional landscape.
Workshop Question — What's a specific market segment your industry has overlooked? What would it look like if your brand were to create a product specifically for that group?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Influencer Generation
Brands accelerate the process of individuals becoming influencers
Implications - Understanding the power of influencers in the social media age, brands are accelerating the process of individuals becoming influencers by offering a variety of services that help them expand their followings and grow their personal brands. This shift comes as brands recognize the need to more authentically connect with Millennial and Gen Z consumers, on a more micro level.
Workshop Question — How could your brand better leverage the power of influencers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends