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Instant Entrepreneurship

Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Content Creator Matchmaking
Platforms that match content creators and brands are on the rise
Trend - Brands and agencies are opting-in for specialized platforms when looking to connect with content creators for a partnership. In doing so, companies are able to streamline the search for the right collaborator, especially in a world where the number of content creators is rapidly growing.

Insight - Thanks to social media and other digital tools made available through IoT (the Internet of Things), more and more individuals are enjoying the liberty of being self-employed. On top of having to stay socially active and to produce tangible work, consumers with this occupation are often forced to look for opportunities themselves. In order to not feel overwhelmed when juggling all facets of their career, individuals are looking for streamlined services where they can network and gain access to jobs.
Workshop Question - How can your brand utilize content creators within your marketing strategy?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.

Insight - North American economies have taken a substantial hit in light of the ongoing pandemic and new businesses are lacking the financial support necessary to be successful in the uncertain commercial landscape. This is in part due to a lack of consumer demand, as shoppers shift their spending to more essential items like food and clothing and less on luxuries like travel or dining. Brands with a B2B focus are supporting these businesses as they understand it will serve them better in the long-term to have loyal customers, especially in a time when the economy remains uncertain.
Workshop Question - How can your brand serve struggling consumers post-COVID?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Franchise
When developing their franchises, brands are placing focus on Millennials
Trend - Franchise companies are seeking to attract Millennial talent as they recognize this demographic's growing appetite for business. They do so either by catering their entire brand to younger consumers or through launching special programs that call for Millennial participants.

Insight - Millennials are often identified as being individualistic—as observed through personal brands on social media and beyond—and this independence translates to other facets of one's lifestyle. In the business world, in particular, this attitude is combined with efficiency and productivity, qualities strengthened by the digital age, resulting in a desire to be fully self-sufficient in the workplace. Thus, as Millennials grow into their entrepreneurial spirit, they become determined to launch their own venture.
Workshop Question - How might your brand's product/service cater to the Millennial demographic?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Camps
Brands are recreating camp experiences from home for kids during the summer
Trend - Many of society's functions have come to a halt because of the COVID-19 global pandemic, affecting companies and consumers alike. As summer season comes, companies are swapping out summer camps for virtual experiences.

Insight - During times of high-stress, especially at a global scale, consumers are looking for a way to escape through safe experiences that recall natural routines. As summer comes, they are becoming more restless with mandatory physical distancing and restrictions. As a result, they turn to companies that offer virtual experiences that are reminiscent of normal life before the pandemic.
Workshop Question - How is your company adapting to changed policies and customer routines?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Open-Source Solution
Tech and medical professionals are emphasizing open-source collaborations
Trend - Tech innovators and medical professionals are collaborating in order to find solutions for the COVID-19 pandemic. Launched as open-source platforms and partnerships, these initiatives are related to finding a cure or offering better protection and information throughout the crisis.

Insight - Amid a localized or global crisis, it is in the best interest of everyone for solutions to be secured as efficiently as possible. In order to break free from restrictions such as lack of accessibility, many innovators, professionals, and even consumers take to open-source platforms. Such resources allow these individuals to feel valuable amid a crisis by using their skills in the problem-solving process through helpful insights, technological advancements, and other projects.
Workshop Question - How might your brand launch or take part in an open-source project?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Store Influencer
Brands are creating in-store influencer opportunities to increase engagement
Trend - Brands are inviting influencers to their brick-and-mortar retail locations for more interactive and engaging partnerships. These collaborations are often realized as consumer-facing marketing resources, or a way for the brand to help influencers supercharge their social media content.

Insight - Consumers are still looking to influencers in order to gain insight into different products and lifestyle pursuits. However, for many, authenticity is incredibly important as it allows them to better connect with the influencer and their message. As a result, social media users place emphasis on entertaining and engaging collaborations that communicate a genuine experience, making purchasing decisions more of an afterthought. In this sense, consumers prioritize branded lifestyles over branded goods
Workshop Question - How might your brand engage influencers in the retail space?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid Entrepreneur
Brands and institutions are asking kids to design various products for the market
Trend - Brands and educational institutions are seeking to spark the entrepreneurial spirit in youth by allowing them to work on challenging projects that embrace the development and design of a product. These initiatives are launched either as a workshop or as a collaboration with a notable brand.

Insight - As the changing nature of work through design and technology is forcing many to adapt to new environments, parents are emphasizing the importance for their children to prepare for employment early on. As a result, many encourage kids to exercise their entrepreneurial spirit through workshops and activations that entail useful skill development and stimulate creative problem-solving, giving children a head start in the world of business and design.
Workshop Question - How might your product/service impact youth development?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Greying Gig Economy
Neo-Boomers both want and need to keep working, but on their own terms
Trend - Though the gig economy is mostly associated with a younger consumer, high levels of Neo-Boomers and Gen XS are participating in this movement as well. Services, platforms and events support this growing trend.

Insight - Although many in this age category are approaching retiring age, many experience a need to keep working for either financial or psychological reasons. That said, for many, flexibility, freedom and empowerment are the cornerstones that form the foundation of the gig economy. These values hold true for older demographics who are equal participants in the social shift towards entrepreneurship and autonomous working.
Workshop Question - How could you better maximize the experience and enthusiasm of older employees on your team?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Trend - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomer who own businesses are turning to resources that offer support from a community of their peers—offering them learning opportunities they otherwise would not have.

Insight - For both personal and business-related ventures, peer-learning and support is crucial in order for consumers to learn how to maintain the level of success they’re looking to achieve. In an increasingly interconnected world, consumers are seeking out new resources in order to achieve peer-to-peer support and coaching.
Workshop Question - What does community support look like for your target demographic? Is it found online or in-person?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends