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Instant Entrepreneurship

Instant Entrepreneurship
Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
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Financial products are developed with the specific needs of freelancers in mind
Implications - Catering to an increasingly flexible and freelance-driven workforce, financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors. Addressing common, overlooked concerns like delays in payment and tracking money owed, this shift ensures that consumers have the specific tools they need in today's professional landscape.

Homework Question - What's a specific market segment your industry has overlooked? What would it look like if your brand were to create a product specifically for that group? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
8,424 Total Clicks
Sep 17 - Nov 18
This Month and Untested
BusinessLifestyleLifeCredit Crunch
Brands accelerate the process of individuals becoming influencers
Implications - Understanding the power of influencers in the social media age, brands are accelerating the process of individuals becoming influencers by offering a variety of services that help them expand their followings and grow their personal brands. This shift comes as brands recognize the need to more authentically connect with Millennial and Gen Z consumers, on a more micro level.

Homework Question - How could your brand better leverage the power of influencers? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
47,128 Total Clicks
Jun 17 - Aug 18
This Year and Average
MarketingBusinessSocial Media
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity.

Homework Question - How are you giving your more insatiable team members a platform for disruption? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
23,929 Total Clicks
Apr 18 - Aug 18
This Year and Average
Business
Eco-certification becomes more cost-effective
Implications - For many entrepreneurs and small businesses attempting to verify their claims on sustainability, one significant barrier to entry has been the high cost of eco-certification. Emerging modes of certification, either supported by government organizations or private entities, work to break down an often elitist system that inadvertently lends favor to those with the financial backing to earn eco-accreditation.

Homework Question - What systems currently exist within your industry that prevents smaller players from throwing their hat in the ring? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
34,235 Total Clicks
Sep 17 - Aug 18
This Year and Warm
FashionBusinessEcoCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Millennials turn to different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives.

Homework Question - How could your brand create more seamless experiences to ease the life of its consumers? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
18,285 Total Clicks
Apr 18 - Jul 18
This Year and Mild
TechBusinessLifestyle
Content creators are supported directly by peers as opposed to brands
Implications - Up until this point, the formula for successful influencer marketing was fairly cut and dry; a person becomes an influencer by creating engaging content, gains brand partnerships, and monetizes content as an ambassador. This model is turned on its head with peer-to-peer funding platforms that enable fans to send money directly to content creators. The shift to a many-to-many model speaks to the true intended nature of social media influence, placing more focus on truly entertaining content than the influence or exposure of a third party.

Homework Question - How could consumer-generated content become a threat to your company, and how are you preparing? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
42,649 Total Clicks
May 16 - Jun 18
This Year and Average
MarketingBusinessSocial Media
Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford.

Homework Question - How is your industry responding to shifting norms in the way people work? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
13,333 Total Clicks
Jul 17 - May 18
This Year and Mild
Trend Hunter Services
Influencers branch out to create their own product lines and businesses
Implications - Moving beyond mere collaborations with other brands, influencers are becoming more self-sustaining with product lines and businesses based on their online persona alone. Realizing their online reach and impact among viewers, influencers across various categories are becoming their own bosses by creating brand new product lines from scratch. No longer relying on big name brand influence, online personalities are using the power of the crowd to fuel their entrepreneurial business inspirations.

Homework Question - What could you adapt or alter to make your products or services more streamlined or self-sustaining? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
76,911 Total Clicks
Jan 17 - Apr 18
This Year and Average
Social Media
Services that pair brands with influencers are increasingly popular
Implications - Services that pair influencers with businesses are giving brands the opportunity to streamline their process of seeking social brand reps out, while giving influencers the chance to pursue new business opportunities. This shift comes as marketing traditions, where third parties usually involved agencies, make way for convenient tech-enhanced opportunities that speak to the non-traditional aspects of influencer marketing.

Homework Question - How can your brand better leverage influencer marketing? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
44,643 Total Clicks
Oct 16 - May 18
This Year and Average
Pop CultureMarketingBusiness
Services that assist entrepreneurs become increasingly specific
Implications - Statistics show a steady increase in startups in recent years, which has created a need for services that provide entrepreneurs with assistance in launching ventures. This typically runs the range of high-level assistance like finance or help crafting a business plan. However, assistance with the idiosyncrasies of running a business is on the rise -- essentially, small details that help small businesses seem more seasoned. This 360-degree view of business ownership speaks to the expectations consumers have of businesses in the social media age.

Homework Question - What are some small details your business could seek external assistance in? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
37,730 Total Clicks
Feb 17 - Jan 18
This Year and Mild
Business