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Instant Entrepreneurship

Instant Entrepreneurship
Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
9,810 Total Clicks
Jul 17 - May 18
This Quarter and Mild
Influencers branch out to create their own product lines and businesses
Implications - Moving beyond mere collaborations with other brands, influencers are becoming more self-sustaining with product lines and businesses based on their online persona alone. Realizing their online reach and impact among viewers, influencers across various categories are becoming their own bosses by creating brand new product lines from scratch. No longer relying on big name brand influence, online personalities are using the power of the crowd to fuel their entrepreneurial business inspirations. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
69,492 Total Clicks
Jan 17 - Apr 18
This Quarter and Average
Social Media
Services that pair brands with influencers are increasingly popular
Implications - Services that pair influencers with businesses are giving brands the opportunity to streamline their process of seeking social brand reps out, while giving influencers the chance to pursue new business opportunities. This shift comes as marketing traditions, where third parties usually involved agencies, make way for convenient tech-enhanced opportunities that speak to the non-traditional aspects of influencer marketing. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
39,333 Total Clicks
Oct 16 - May 18
This Quarter and Average
Pop CultureMarketingBusiness
Services that assist entrepreneurs become increasingly specific
Implications - Statistics show a steady increase in startups in recent years, which has created a need for services that provide entrepreneurs with assistance in launching ventures. This typically runs the range of high-level assistance like finance or help crafting a business plan. However, assistance with the idiosyncrasies of running a business is on the rise -- essentially, small details that help small businesses seem more seasoned. This 360-degree view of business ownership speaks to the expectations consumers have of businesses in the social media age. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
32,880 Total Clicks
Feb 17 - Jan 18
This Year and Mild
Business
The 6 Patterns of Opportunity & Top 18 Megatrends
The process of finding a home becomes app-fueled
Implications - In a world inundated with digital solutions to real-life problems -- such as Tinder, Uber, or AirBnb -- the natural next step is that peer-to-peer, app-fueled model infiltrating big-ticket purchases. Housing is the next space rife for a digital upheaval to highlight ease and affordability of real estate, which is especially poignant in the face of rapid urbanization. This adds a touch of personification to an otherwise intimidating task that suits youth generations particularly well. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
51,934 Total Clicks
May 16 - Dec 17
This Year and Average
TechLifestyle
As the population grows and housing becomes scarce, creative options arise
Implications - The population is increasing at a rapid rate. This creates a need for more housing, but also calls for an increase in diversified housing options to accommodate all financial situations, family sizes, and spatial contexts. This results in more creative housing solutions designed to be more affordable and size-conscious. Essentially, this large-scale redefinition of what it means to own property signifies greater overall change, and a faster pace of acceptance. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
99,347 Total Clicks
May 17 - Dec 17
This Year and Warm
TechWorldLifestyle
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
30,282 Total Clicks
Nov 17 - Nov 17
This Year and Warm
Trend Hunter Services
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
25,614 Total Clicks
Aug 17 - Nov 17
This Year and Mild
The disabled community comes together to fill gaps in systemic support
Implications - Though ADA has ensured North American society improves accessibility and mindfulness for the disabled community, there is still progress to be made. This community is making that progress themselves by coming together through digital means to provide easy-access support. This approach is not dissimilar to that of other marginalized groups -- i.e, the rise of diversity in online influencers as a reaction to the Media Gap -- demonstrating the application of Instant Entrepreurship within social issues. [More]
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
37,043 Total Clicks
Jul 16 - Oct 17
This Year and Untested
LifestyleSocial Good
Large brands borrow small business practices to forge stronger client relations
Implications - B2C brands have recently begun using their product and marketing as a way to convey authenticity.Those in the B2B space are borrowing these practices to strengthen company-client trust. The integration of things like co-working spaces in Fortune 500 offices signifies that a sense of community is not only integral to a brand's marketing strategy, but their inner workings within corporate culture, and external business relationships. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
70,765 Total Clicks
Mar 16 - Oct 17
This Year and Average
Lifestyle