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Instant Entrepreneurship

Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Smartphone Gimbal
Camera gimbals are revamped for modern smartphone compatibility
Trend - Photography brands are designing smartphone-compatible stabilizing devices with motorized gimbal mechanisms. These devices physically support smartphones while capturing media, allowing for unique angles and steady footage devoid of jitters and harsh movements.

Insight - Social media has impacted consumer behavior, leading to a significant increase in individuals aspiring to pursue content creation and influencer status. These consumers are in search of products that help generate professional-grade media content using their current equipment. Businesses that recognize the demand for affordable and effective media production solutions can appeal to consumers who require these tools to further their creative pursuits.
Workshop Question - How can your brand cater to the needs of an expanding community of aspiring content creators?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hobbyist Printing
Free public and online 3D printing courses reduce barrier-to-entry for hobbyists
Trend - Low-cost or free 3D printing courses are being hosted by libraries, universities, and independent websites. These courses lower the barriers of cost and education for 3D printer use to draw more adults to the field, whether as a creative outlet or for CAD (Computer-Assisted Design)-related jobs.

Insight - While many individuals find a balance between work and personal lives, such as hobbies and social connections, others find themselves unfulfilled, either in the workplace or in keeping occupied. This leads to these groups searching for new avenues for enjoyment, such as new employment or a new hobby. As a result of these combined desires, hobbies with the potential to generate income are preferred. Fields that reduce the barriers via free and public services can draw in these individuals.
Workshop Question - What could your brand or industry do to lower consumer barriers related to cost or education?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Brainstorm
Brands are launching AI tools that foster creativity and collaborative ideation
Trend - Startups are launching artificial intelligence (AI)-powered tools that automatically expand on and connect rough ideas. These tools are designed to foster creativity and enhance the value of brainstorming sessions—quickening the process of turning ideas into actionable plans.

Insight - Given the recent explosion of the AI industry, nearly every business is looking to improve some aspect of its operations with AI. These businesses vary in their needs, with some looking to streamline their current workflow, and others looking to innovate in their industry altogether. New startups are addressing the needs of the latter group by launching AI tools that lend themselves to creativity and the development of new coherent ideas.
Workshop Question - Where could your business implement AI-powered tools to improve its day-to-day operations?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Musician
Companies are launching platforms dedicated to AI-generated music
Trend - AI-generated music is created when an artificial intelligence model is trained on a set of musical data and prompted to reproduce it. This data includes music tracks, instrument sounds, and melodies, which help influence the patterns, structures, and musical characteristics the AI generates.

Insight - Consumers who work in media are often searching for ways to enjoy mainstream music in their content without incurring copyright penalties. For musicians, AI technology expedites the production process and allows for attention to be cast on other key aspects like marketing and distribution. By using artificial intelligence to generate music, smaller artists can produce songs that resonate deeply with their audience while saving on time and costs.
Workshop Question - How can your brand leverage automation to enhance creative content?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Management
Companies are using artificial intelligence to automate workplace operations
Trend - Companies across various industries are incorporating AI and robotics into their operations to improve efficiency, productivity, and customer experiences. These bots hold important roles, such as CEO or manager, and help deliver important data to businesses and their teams to help streamline key workplace objectives.

Insight - Businesses are looking for ways to automate tasks, improve customer engagement through data-driven insights, provide quick and accurate responses to customer inquiries, and harness the power of AI in a beneficial way. By hiring AI CEOs and managers, companies can build trust among employees and customers to ensure smooth and streamlined business operations. Automating these roles can help organizations improve sales, boost engagement, and deliver employee feedback in a concise and straightforward manner.
Workshop Question - How can your brand automate time-consuming tasks using artificial intelligence?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Consumer Marketplace
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers to sell unwanted products while the business handles transactions and verifies the quality of listed items.

Insight - When consumers no longer require products, whether it be clothing, technology, or furniture, they often turn to third-party marketplaces for all-purpose listings. However, these marketplaces pose various risks, causing some users to be wary of misleading products and scam attempts. Some consumers desire streamlined ways to liquidate older goods safely and securely, while others desire quality goods at discounted prices. Brands are responding by launching first-party C2B2C marketplaces.
Workshop Question - How might your brand benefit from connecting its consumers via an online marketplace or forum?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Movie
Startups are launching generative AI tools to generate full videos from text prompts
Trend - New artificial intelligence (AI)-powered startups are launching tools that create detailed custom videos from detailed text prompts. These tools use generative AI to quickly create and edit videos to the users' liking, which is excellent for creative expression and advertising alike.

Insight - With the influx of artificial intelligence services, consumers and businesses alike are becoming increasingly familiar with integrating this technology into daily tasks. These generative AI tools offer near-instant results for consumers with creative ideas, individual startups, or even large-scale businesses working on ad campaigns. The promise of fast, affordable, personalized products from generative AI has led to consumers gravitating towards these services over alternatives.
Workshop Question - How can your brand incorporate generative AI tools to quickly create personalized videos for customers or advertising campaigns?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focus Tech
Brands are creating products to help students concentrate
Trend - Brands are launching new focus-enhancing technology designed to help students better concentrate on their work in remote or hybrid learning environments. These products and features help immerse students in their school work, showcasing the benefits of technology in the classroom and eliminating procrastination and potential distractions from outside sources.

Insight - The rapid rise of remote learning, in hybrid classes or in busy environments, has posed issues for some kids. Distractions in these environments, and/or varying learning styles, can make remote learning a challenge for some students. As a result, parents and educators are becoming interested in technological resources that promote concentration, which helps ensure their students receive the same quality of education without external factors interfering. Focus technology helps students refine their fine motor skills while filtering out background noise, which is especially important for kids under 10.
Workshop Question - How can your brand address the rapid changes that have influenced its industry?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Art
Platforms are simplifying the detailed art-creation process for all users.
Trend - Companies have turned artificial intelligence algorithms toward the art industry with convenient platforms that generate detailed artwork based on a simple text prompt. These platforms can replicate specific art styles and are capable of depicting specific subjects in true-to-life detail.

Insight - Detailed artwork often takes long hours to produce, not counting the countless hours it takes to acquire the relevant skills. However, oftentimes individuals have ideas that would result in artistic creations, but do not have the skills to produce these works. This demand for personalized, relevant and detailed artwork (combined with ensured ownership of AI-created works) has resulted in several AI-powered platforms quickly gaining popularity across all major social media platforms.
Workshop Question - How could your brand streamline user experiences with artificial intelligence?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Creation
Platforms are making it easier for users to create NFT artwork
Trend - Platforms that help users create and monetize NFT artwork become more popular as this industry continues to expand in its reach. Artwork that includes everything from digital fashion to dances can now be created and minted on these emerging platforms.

Insight - Ownership is crucial for creators who aim to monetize and be credited for their work, but creative and entertainment industries can be challenging for small and independent artists who have to push for their work's visibility while also ensuring it's properly valued. NFTs have made it easier for artists to have ownership over their creations, making them valuable assets for creative pursuits.
Workshop Question - How could your brand use digital assets to its benefit?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends