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Instant Entrepreneurship

Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
Virtual Land
Virtual real estate is emerging as a new investment opportunity during COVID-19
Trend - Real-world real estate might be destabilized due to the COVID-19 pandemic but the popularity of virtual real estate is surging alongside NFTs (non-fungible tokens). In this space, brands, consumers, and investors alike are interested in online assets and concepts of digital property.

Insight - During the COVID-19 pandemic, government-imposed safety measures have necessitated restrictions and even bans on physical activities and events. Because of this, the economy has slowed down, resulting in the loss of jobs and work-from-home pivots. As consumers inevitably spend more time indoors with access to the Internet, they indulge in researching and experimenting with new forms of entertainment, communication, and/or earning a living—whether that is due to boredom or necessity.
Workshop Question - How can your brand utilize virtual land?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Crypto
Platforms are emerging to allow users easy access to trade and invest in crypto
Trend - As cryptocurrencies boom around the globe, consumer interest has grown and platforms are emerging to help the average consumer engage in the expanding market. The apps favor a hands-off approach without missing out on vital opportunities in the market.

Insight - As cryptocurrencies continue to increase in value and gain coverage internationally, many novice crypto investors are interested in this emerging financial sector. While eager to explore the currency, many consumers view researching the subject as a time-consuming and daunting prospect. These individuals are opting for accessible and streamlined ways to feel confident investing in this digital currency to meet their specific financial goals, as well as stay ahead of the prevailing market condition.
Workshop Question - How can your brand streamline its products or services for easier consumer access?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.

Insight - In light of the COVID-19 pandemic and the many government-imposed restrictions associated with it, contemporary consumers are forced to engage with one another online. Many are trying to do their best to continue their work as smoothly as possible and as a result, they are looking for online tools and platforms that will assist them in their specific endeavour—whether it is for work, a creative pursuit or a passion project.

Workshop Question - How can your brand increase the productivity of consumers at home?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.

Insight - Because the price of living is going up faster than the average wage, contemporary consumers—especially those part of younger demographics—are finding it increasingly difficult to maintain their lifestyles in urban environments. This motivates many to take on additional work outside their primary job and this is often either out of necessity or due to an existing passion. In order to not burn out and to keep everything afloat, individuals are looking for tools that will give them peace of mind.
Workshop Question - How can your brand help individuals multi-task?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Entrepreneurship
Organizations are striving to develop a diverse business and tech industry
Trend - Nonprofit organizations are looking to support the business endeavors of the LGBTQ+ community. In this space, various entrepreneurship resources, programming, and events are being directed toward overcoming barriers and getting ahead in industries.

Insight - Diversity and inclusion in all facets of life—from social circles to workplaces—are extremely important to contemporary consumers and as a result, many are advocating in favor of equality and opportunity for all. Given the many systemic barriers that are historically encoded into Western civilization, consumers are creating a demand for specialized resources that will support and assist in the growth of people who are part of marginalized communities.
Workshop Question - How can your brand support the LGBTQ+ community?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Influencer Housing
Designers are focusing on elevating the aesthetic & function of content houses
Trend - Content houses—also known as "collab houses"—are becoming increasingly popular amid young social media influencers. As a result, brands and designers are working on offering opportunities to this community through elevated, or even branded, experiences.

Insight - Social media plays an important role in the lives of Gen Z consumers, many of who utilize such platforms as a means of self-expression, socializing, or even advancing their career. Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play. This not only allows them to feel more confident but also motivates them to be productive and efficient in maintaining their own image.
Workshop Question - How can your brand enhance the experience of influencers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychedelic Expansion
Researchers and entrepreneurs are exploring the benefits of magic mushrooms
Trend - Whether it is in the form of therapy, a branding technique, or a product/experience, companies are increasingly exploring the potential of magic mushrooms or truffles in the context of the contemporary market. These experiments are conducted legally and entrusted to the guidance of experienced professionals.

Insight - Openness to new experiences is something that contemporary consumers are attuned to—especially individuals who are part of the Millennial and Gen Z demographics. Many seek out ways to satisfy their growing curiosity and this is made possible in various industries thanks to the rich, unique, and diverse product offerings. In this space, individuals are expanding their sense of adventurism and are, therefore, creating a demand for increasingly daring and impactful experiences.
Workshop Question - How will your target consumer react to the legalization of this ingredient?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Entrepreneurial Push
More individuals are embarking on the path of entrepreneuriship amid COVID-19
Trend - Businesses are launching campaigns and resources that are meant to support individuals who are interested in becoming entrepreneurs during the COVID-19 pandemic. These activations offer important information and coaching for starting one's own business.

Insight - Many lost their job because of the COVID-19 pandemic and some individuals—those who were fortunate enough to be in a good financial position—have decided to channel their energy into starting their own business. For many, this might be a long-time dream, while for others, it might be motivated by an obstacle they were trying to overcome during the pandemic. This, in turn, creates a demand for various resources and coaching opportunities, allowing consumers to feel more confident in planning and managing their idea's execution.
Workshop Question - How might your brand support budding entrepreneurs?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Content Matchmaking
Platforms that match content creators and brands are on the rise
Trend - Brands and agencies are opting-in for specialized platforms when looking to connect with content creators for a partnership. In doing so, companies are able to streamline the search for the right collaborator, especially in a world where the number of content creators is rapidly growing.

Insight - Thanks to social media and other digital tools made available through IoT (the Internet of Things), more and more individuals are enjoying the liberty of being self-employed. On top of having to stay socially active and to produce tangible work, consumers with this occupation are often forced to look for opportunities themselves. In order to not feel overwhelmed when juggling all facets of their career, individuals are looking for streamlined services where they can network and gain access to jobs.
Workshop Question - How can your brand utilize content creators within your marketing strategy?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.

Insight - North American economies have taken a substantial hit in light of the ongoing pandemic and new businesses are lacking the financial support necessary to be successful in the uncertain commercial landscape. This is in part due to a lack of consumer demand, as shoppers shift their spending to more essential items like food and clothing and less on luxuries like travel or dining. Brands with a B2B focus are supporting these businesses as they understand it will serve them better in the long-term to have loyal customers, especially in a time when the economy remains uncertain.
Workshop Question - How can your brand serve struggling consumers post-COVID?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends