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Instant Entrepreneurship

Instant Entrepreneurship
Turning ideas into action comes with ease in the digital age. Consumers are more resourceful and creative than ever, and are seeking ways to channel that into actual business ideas.
Related Megatrends:
Curation
Hyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things.
Simplicity
In a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design
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Tech accessories ease consumers into the world of hyperconnectivity
Implications - As IoT continues to take over and connected technology seems to be getting more sophisticated by the second, brands are releasing peripherals that can make the transition into a high-tech lifestyle much more simplistic. Particularly helpful for non-digital natives such as Gen X and Boomers as well as those who are just being introduced to the connected landscape, products that are foolproof act as buffers that prevent user error. While technology may be getting smarter, we're seeing a ripple effect towards simplicity and ease of use within consumer priorities. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
45,423 Total Clicks
Sep 15 - Aug 17
This Month and Average
The gamification of graphic design skills reflects the need for savvy imaging
Implications - It's no secret that elegant graphic design is essential for brands' survival in saturated industries. However, the demand for designers outweighs the supply of those naturally drawn to the field. Companies have gamified the process of training designers, which in turn reflects the massive potential of gamifying skills acquisition. Brands that position information about their products as niche skills or knowledge and provide gamified solutions stand to better engage consumers. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,389 Total Clicks
Jan 17 - Aug 17
This Month and Mild
Art & DesignDesign
Big brand hotels adopt newer business models to attract younger travelers
Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
80,720 Total Clicks
Aug 15 - Aug 17
This Month and Warm
Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
91,302 Total Clicks
Oct 15 - Aug 17
This Quarter and Warm
Life-StagesBabiesSocial Media
The 6 Patterns of Opportunity & Top 18 Megatrends
Smog-thwarting cities are on the rise through air-purifying technology
Implications - While urban technology is making the transition to more green energy, city infrastructure is taking even larger steps towards shrinking its carbon footprint through proactive air purification. Taking advantage of the buildings and vehicles that are prevalent within cities anyways, smart technology is being adapted alongside these elements to counterbalance the pollution often associated with crowded downtown city centers. The shift towards active air purification denotes a paranoia in health-conscious consumers who demand cleaner environments for themselves and their families. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
101,607 Total Clicks
Dec 15 - Aug 17
This Quarter and Warm
TechEcoEco ArchitectureTransportation
Downtown sees a shift towards environmentally beneficial infrastructure
Implications - Drawing energy from bustling city hubs, urban infrastructure is seeing a transition towards roads and sidewalks that can channel the power from huge concentrations of people towards making positive impacts on the surrounding environment. This huge impending shift is coming at an opportune time alongside the emergence of eco-conscious vehicles, ensuring that the cities themselves will also be up-to-par with the new wave of environmental technologies. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
59,374 Total Clicks
Apr 16 - Aug 17
This Quarter and Warm
TechBusinessEcoEco Architecture
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
71,179 Total Clicks
Apr 16 - Jul 17
This Quarter and Warm
Trend Hunter Services
Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
37,625 Total Clicks
Feb 17 - Jul 17
This Quarter and Warm
Children are empowered to be co-creators of their own experiences
Implications - With their penchant for self-taught skills and digital prowess, kids are savvier than ever, empowering them to take center stage at their own festivals and events where they can gain new knowledge and show off their creativity. Modern parents increasingly want their children to have an entrepreneurial mindset from a young age, resulting in a huge shift from play-focused family activities towards educational and empowering activities that encourage personal growth. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
54,815 Total Clicks
Aug 16 - Jul 17
This Quarter and Untested
Indoor gardens take a more space-conscious approach for smaller homes
Implications - With a higher rate of consumers living in city buildings that don’t usually allow for outdoor gardens, those who are looking for a way to integrate gardening into their home are turning to space-conscious planter kits. Giving consumers a chance to grow their own herbs and foliage even without access to a yard, stackable and mountable solutions make indoor gardening a possibility for smaller homes. The shift towards smaller spaces creates opportunity for brands to provide solutions for city dwellers looking for ways to stay in touch with nature. [More]
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
116,336 Total Clicks
Feb 16 - Jul 17
This Quarter and V. Hot
Art & DesignDesignHome