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Cult fragrance brands expand into the home with luxury aroma products
Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health. [More]
SCORE 7
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Activity
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Megatrends
Patterns
45,391 Total Clicks
Feb 17 - Aug 17
This Week and Warm
The written art form inspires others mediums
Implications - As a backlash to the information age, more consumers are reconnecting with serene, solitary activities, such as reading. This results in new interpretations of literary classics in multimedia formats to appease the short attention spans of the digital era. The modern, multisensory approach to classic literature signifies the values of Generation Z: to be cultured and educated, but to do so in a fresh, new way. [More]
SCORE 5.2
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Activity
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Megatrends
Patterns
45,612 Total Clicks
Mar 16 - Aug 17
This Week and Mild
TechArt & Design
Brands help boost the visibility of families outside of heteronormative standards
Implications - As heteronormativity in the mainstream slowly makes way for a more inclusive and dynamic picture of what the family unit can look like, brands are seeking to adopt a more all-encompassing approach in the services and products they offer to parents and families. With the evolution of social dynamics has come brands' continued willingness to cater to what is now marketed as the norm, rather than perceived as being the exception. [More]
SCORE 5.9
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Activity
Freshness
Megatrends
Patterns
31,495 Total Clicks
Jun 16 - Aug 17
This Week and Mild
Art & DesignMarketingBusiness
Diverse events offer support to LGBTQ+ communities
Implications - While consumers are most familiar with Pride parades, events that support LGBTQ+ serve a variety of purposes. From protests, to supporting those most on the sidelines, the LGBTQ+ community is increasingly accommodating intersectional activism into its different methods of advocacy. This increasingly nuanced approach indicates an improved understanding of the various social and political experiences underlying the motivations of different groups within the LGBTQ+ community. [More]
SCORE 5.9
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Activity
Freshness
Megatrends
Patterns
19,435 Total Clicks
Jun 16 - Aug 17
This Week and Mild
Art & DesignSocial Good
The 6 Patterns of Opportunity & Top 18 Megatrends
The LGBTQ+ community is increasingly prevalent in mainstream artistic realms
Implications - As the LGBTQ+ community in North America is no longer relegated to existing in small private spheres, creative work inspired and created by this community has followed its entrance into mainstream cultures. The recognition of LGBTQ+ in mainstream creative channels allows consumers to engage with the community in a way that goes further than the simple acceptance of its legal rights. [More]
SCORE 5
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Activity
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Megatrends
Patterns
27,761 Total Clicks
May 17 - Aug 17
This Week and Mild
Art & DesignMarketing
Spray bottle-formatted spices and other ingredients enable easy flavoring
Implications - Consumers are opting for spices and other foodstuffs formatted in spray bottles that enable a more easily measured means of dispensing such culinary ingredients that allows for a wide range of flavor preferences. A convergence of the pursuit of convenience and the new culture of the experiment foodie, this progression highlights the power of packaging design in reimagining the use of such common ingredients. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,416 Total Clicks
Nov 16 - Aug 17
This Week and Warm
Brands connect with Gen Z by supporting their personal growth
Implications - The generation famously known as "Walking Ad Blockers" can be difficult to connect with, but at its essence, Generation Z is a group of young consumers who are as impressionable and inquisitive as youth generations before them. These desire for self-discovery is magnified by a sense of empathy inherent to the digital native. Brands are responding by creating campaigns around providing information to the group to create positive brand recognition. [More]
SCORE 5.5
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Activity
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Megatrends
Patterns
53,155 Total Clicks
Nov 16 - Aug 17
This Week and Mild
Art & DesignMarketing
Trend Hunter Services
Palm leaf prints dominate design in everything from fashion to packaging
Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
200,742 Total Clicks
Feb 16 - Aug 17
This Month and Warm
Fresh fruits are made more enticing with user-friendly wrappers
Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
29,529 Total Clicks
Dec 16 - Aug 17
This Month and Warm
Interactive landscapes encourage engagement from busy consumers
Implications - In an effort to get constantly connected consumers more in touch with their surrounding environments, several cities are starting to collaborate with artists to create interactive artistic installations embedded in the natural city landscape. By leveraging technology to further enhance the interactivity of the artistic elements, cities are encouraging Millennials to look up from their phones and experience the world around them while spending more time outdoors. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
44,040 Total Clicks
Jul 16 - Aug 17
This Month and Warm
TechArt & DesignMultimediaLive Arts