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Beverages are being offered with gradient color designs
Implications - No longer just limited to hair colors, the ombré fad is becoming apparent in the food and beverage industry as well. The use of gradient colors in beverages serves to offer the social media-friendly aesthetic that drive younger consumers' purchasing decisions, while offering a more refined image for QSRs to appeal to luxury-driven consumers. As food brands are now required to do more than just offer the promise of health in their products in order to stand out, these ombré beverages appeal to visually motivated consumers. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
12,619 Total Clicks
Feb 17 - Oct 17
Recent and Average
Traditional fast food brands undergo redesigns to introduce health prioritization
Implications - Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,773 Total Clicks
Sep 16 - Oct 17
Recent and Hot
Pop culture fads and modern elements are being incorporated into board games
Implications - Board and card games are being reformatted with pop cultural elements and contemporary features that elevate them to suit the preferences of the average, modern day consumer. With diverse and ever-changing gaming options now available through tech, board game concepts have undergone a repositioning that celebrates them as an experience for the same consumers who seek out mobile games. This redesigning gives consumers the interactive gaming experiences they crave, while simultaneously distinguishing these products from the emphasis on tech as the medium in the gaming industry. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
25,166 Total Clicks
May 17 - Oct 17
This Week and Warm
Art & DesignMarketingBusiness
Games are being designed to strengthen players' relationships
Implications - Whether in the form of cards, boards, or via social apps, games are being designed for the specific purpose of improving the relationships between those who play them. This shift comes as a response to the interpersonal connections that consumers believe technology and social media has failed to foster in a meaningful way. The use of games to strengthen relationships accelerates the bonding that occurs in any face-to-face gaming session, while serving as an effective reactionary tool to the rifts that modern-day consumption habits can cause. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
54,824 Total Clicks
Nov 16 - Oct 17
This Week and Mild
Art & DesignBusiness
The 6 Patterns of Opportunity & Top 18 Megatrends
East Asian cuisines become increasingly design-focused
Implications - While presentation has always been an important factor in various cuisines around the world, specialty dishes in East Asian countries are putting a heavier focus on design as a selling point. Combining art, design and culinary skills, these dishes serve to offer interactive or experience-based benefits to those choosing to consume them. The use of design as a selling point doesn't take away from the fundamental focus these cuisines have on flavor, but instead serves to incentivize consumers to choose these particular items over competitors without this additional branding. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
128,268 Total Clicks
Dec 15 - Oct 17
This Week and Warm
Art & DesignLifestyleFood
Zoos and national parks are turning to VR for more ethical viewing practices
Implications - Virtual reality is now being incorporated into the zoos and parks industry for more cruelty-free animal viewing. Whether actively preventing harm, or avoiding the consequences of keeping animals in captivity, virtual applications in zoology will slowly result in a more ethical form of understanding wildlife for the average consumer. With more public information on the downfalls of animal captivity and poaching, and as consumers increasingly seek out experiences that align with their personal values, this application of VR and smart technology serves to assuage consumer guilt while still giving them the informative and immersive experiences they crave. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
36,449 Total Clicks
Jan 17 - Oct 17
This Month and Warm
TechArt & Design
Tech aids in visual or navigational improvements for the visually impaired
Implications - One of the most important aspects of technological developments is their ability to aid and empower those with various disabilities, and this fact holds up for visual impairments. Innovations in this field have led to a wide range of accessibility related developments for individuals who have these impairments – from enhancing navigational abilities, to improving sight. This shift speaks to the possibilities in this field, as it strays well past vision itself and has potential uses in everything from medicine and tech, to fashion, design and architecture. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,114 Total Clicks
Jul 15 - Oct 17
This Month and Warm
TechArt & DesignLifestyleHealth
Trend Hunter Services
Nostalgic children's toys are being converted to cater to adult demographics
Implications - Familiar products like puzzles, LEGO, toy cars and toy blocks were once specific to younger demographics, but are now being reformatted to cater to adults through upgrades in purpose, design or their educational elements. This shift works to open up the consumer base for brands that specialize in toys, while serving adult consumers' desire for products that develop their skills, and simultaneously cater to their interest in nostalgic forms of play. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
56,493 Total Clicks
Jul 17 - Oct 17
This Month and Hot
Art & DesignLife-Stages
Urban beekeeping products seek to make a positive impact
Implications - Beekeeping in urban environments is being reduced to small products and tools that individuals can use to create small oases for dwindling bee populations. As the extinction of bees continues to be a threat, eco-conscious consumers' own actions are serving to help prolong the inevitable consequences of dying bee populations. The shift towards urban beekeeping is largely brought to consumers through DIY tactics and smaller brands that seek to cater to consumers' desire to self-create effective solutions, rather than simply throwing money at various issues and hoping for a change. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
50,524 Total Clicks
Sep 16 - Oct 17
This Month and Warm
Art & DesignEco
Nostalgic cars are created or updated with contemporary elements
Implications - Brands are leveraging the nostalgia associated with old classic cars and are either redesigning, or updating them with modern tech elements that bring those cars out of past decades and into this one. Whether converted to electric or made to be connected, these cars aim to function as the ideal balance between nostalgic design and contemporary standards. Modernized classic vehicles function as ideal purchases for Gen X and Boomer demographics, as these generations have both the income and the desire for a more familiar past as incentives. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
115,890 Total Clicks
Jul 17 - Oct 17
This Month and Warm
TechArt & DesignAutos