Consumer Insights > Art & Design

Implications - Inclusionary design in the school system is not only exclusive to those with physical disabilities, and brands are focusing on creating spaces for children that accommodate a wide range of mental and physical health-related needs. These spaces come in response to the growing discourse surrounding the importance of comfortable and empowering environments in the process of obtaining an education.

Homework Question - How could your brand take a holistic approach to inclusive design? [More]

Implications - Brands in a variety of industries are taking on excessive noise by ensuring that the designs of their products prioritize silence. Whether in the form of silent winter jackets or desk-bases exercise machines, these products come as professionals increasingly share open spaces, whether at work or at home.

Homework Question - How could your brand prioritize discretion for its customers or employees? [More]

Implications - As urban environments continue to grow, there is an increased demand for fast and reliable construction to happen at any time; as a result, brands are creating high-tech products to aid current human capabilities. Drones, robotics, and AI are all playing a key role in the progression of the construction industry. This new shift within infrastructure development will allow humans to work alongside technology to create cities of the future in safer environments.

Homework Question - How can your brand adapt more technologies to increase safety and efficiency? [More]

Implications - For the most part, people try to avoid bacteria , but today an increasing number of artists and product designers are incorporating microbial life into the design of everyday objects. This speaks to an increase in perceived accessibility to the science of biology and a growing interest in the 'biohacking' movement.

Homework Question - What role could biohacking play in your industry? [More]

Implications - Moving beyond pseudo-medicinal treatments and meditation adjacent experiences, brands are now designing products and experiences with built-in features that take aim at the present culture of anxiety. In addition to highlighting the new expectation of a brand as a catalyst for positive change in a customer's life, this progression underscores the new state of mind amidst uncertain times politically, economically and environmentally.

Homework Question - With the current culture of anxiety future generations find themselves in, how can you offer a product experience that includes a built-in antidote to the concerns of today's consumer? [More]

Implications - Celebrity figures have in recent years become more involved in the creative processes that go into their brand collaborations, and they're now extending their business endeavors into unlikely areas like furniture collections. This comes shift comes in an age where social media drives the motivation behind most young consumers' aesthetic choices.

Homework Question - Consider a celebrity collaboration that your brand could facilitate? [More]

Implications - The process of unpacking a delivery isn't typically an interesting one, and so brands are aiming to create more interactive unboxing experiences with the help of augmented reality. By gamifiying this process, brands are looking to prioritize the enhancement of customer experience, even after the path-to-purchase and delivery.

Homework Question - How could your brand enhance customer experience even after the purchase and delivery of its product/service? [More]

Implications - Technology has been integrated into various aspects of consumers' homes to streamline their daily routines, and this integration has extended to closets. Smart features that freshen and steam clothing help consumers to better care for delicate garments. This increased functionality within the home reflects the consumer desire to use technology to maximize their time within their daily routine.

Homework Question - Consider how your brand could incorporate technology to reduce the time your consumer has to spend doing tasks. [More]

Implications - Living walls are no longer limited to upscale offices and modern homes, with brands and institutions recognizing these walls' uses in everything from emission-absorbing concepts to the strengthening of aquatic life. Through design, these living walls promote a future in sustainability that can seamlessly coordinate with consumers' lifestyles, while enhancing the world around it.

Homework Question - How could your brand promote or support sustainability causes? [More]

Implications - Though there isn't a huge amount of affluence among Generation X, those who are well off spend a considerable amount of their income on their home and family. The psychology behind this lives within a desire to build the strong work-life balance and family-oriented lifestyle they did not have at home as kids. As a result, more elegant, yet kid-friendly design for the home can be seen.

Homework Question - How are you helping your Gen X customer maintain a healthy work-life balance? [More]