Consumer Insights > Art & Design

Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises. [More]

Implications - Brands are offering virtual event planning platforms that allow for individuals and companies alike to simply access and organize the resources they require to plan events. Such platforms come as consumers look to more conveniently juggle all their responsibilities, while giving those within the event planning profession the ability to better streamline their processes. [More]

Implications - Designers are enhancing their focus on multi-functionality in the travel-related items they’re tasked with creating, by making them able to change in shape and function as users’ needs change in the moment. Such all-in-one designs entice consumers for their novel and cost-effective solutions, while giving brands a significant differentiator against competition. [More]

Implications - Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This progression highlights the need for older institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections, therefore expanding on the experience of the art in a way that makes it feel accessible to all. [More]

Implications - Air travel companies are accommodating the needs of individuals in economy class by offering in-flight comfort that is low in cost for the companies, but that enhances the perceived luxury of travel for the consumer. These enhancement initiatives aim to improve the public perception of economy class for consumers seeking affordable but elevated travel experiences. [More]

Implications - Tech brands that specialize in personal drone systems are incorporating gesture-control functions that allow consumers to operate their products unencumbered by hand-occupying tools. These products cater to consumers seeking seamless ways to integrate tech-related play into their lives. [More]

Implications - Brands are using the interactive and immersive nature of pop-ups to test out how consumers experience the products and services they offer, before rolling them out. This emerging method of conducting market research has the benefit of reaching large groups of people, and allows for brands to test their products in more authentic environments. [More]

Implications - Brands are creating “pods,” unique microhome-like structures that are usually designed to be ecologically integrated. These structures rise in popularity as consumers seek out self-sustaining forms of living that allow them to consumer with both function and ethicality in mind, perfectly aligning both their values and their needs or preferences. [More]

Implications - Brands are designing lamps for the home with interactive features that enhance consumers' interactions with the pieces. Whether to perform additional functions or simply to use the lamps themselves, this new level of interactivity comes as brands seek to cater to consumers' growing preference for experience over function. [More]

Implications - Brands are adopting seaweed into the packaging of their products, as it functions as a more eco-friendly alternative to the plastics and laminated cardboards that are so common across categories. Innovations in this sphere allow for brands to reduce their ecological footprint while catering to the accelerated consumer desire to live in a way that reduces waste. [More]