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Art & Design Consumer Insights

Dentist Chic
Dentist offices take on a millennial-friendly aesthetic
Implications - Speaking to the expectation and value that millennials place on aesthetics, many dentist offices are differentiation themselves by taking on an informal and modern look. As young people today seek out products and experiences that specifically reflect who they aspire to be, this effect is impacting even the most unlikely of places.
Workshop Question — What are some ways your product or service could better align with the aesthetic tastes of millennials?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Flex Office
Office workstations and spaces are made to be transforming and flexible
Trend–With both traditional and more modern "open" office plans no longer being well-suited for contemporary work habits, employers are creating or offering more flexible office designs that are able to adapt based on employees' needs of the moment. With transforming furniture and workstations, brands are aiming to find solutions to the new ways that professionals are working in-office.

Insight–The busy routines of urban professionals has led to their desire for a healthier work-life balance, which can be enabled with processes like creative or remote work. This increased focus on work-from-home or creative professional opportunities has required that consumers have flexible working environments that allow them spaces for both independent and collaborative mindsets–a shift that was first seen in the growth of the "open office" plan that grew so popular in the last decade. The current adoption of more dynamic workstations is a natural progression from the open office plan, with professionals now looking to better balance both productivity and creativity.
Workshop Question — How could your brand create a more flexible workplace design for its employees?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Cities
As homes condense, community spaces expand
Implications - The design of cities and urban environments continue to evolve to suit today and tomorrow’s generations; with smaller homes and multi-generational households, cities are expanding their communal hubs and gathering spaces -- using both analog, and digital methods -- to increase tribalism and close-knit communities. This shift in infrastructure showcases the consumer desire for stronger community ties and reduced carbon footprints, as well as overall more contemporary methods of satisfying the age-old desire to connect.
Workshop Question — How can your brand play a role in the consumer desire for more communal spaces?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Optimized News
The traditional newspaper or newsstand is revamped
Implications - With digital news significantly impacting the traditional newspaper industry, brands in this space, or entering it, are focusing on redesigning and redefining how people consume printed newspapers. This shift comes as brands look to adapt to make the industry more interesting for consumers who are now used to consuming all media in digital forms.
Workshop Question — How could your brand modernize some of the more traditional aspects of its industry?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Functional Tattoo
Functional temporary tattoos have a variety of potential uses
Implications - Temporary tattoos with functions that include everything from monitoring alcohol to detecting overexposure to UV rays are on the rise, presenting as unique and simple solutions to maintaining health with convenience in mind. With consumers increasingly prioritizing preventative care, these functional tattoos offer them the ability to track and maintain healthy habits longterm.
Workshop Question — How could your brand find convenience-based ways to improve consumers lives?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Energy
Everyday items come with energy-generating capabilities
Implications - Everyday items–whether they're wearable or are observed in standard architecture and interior design concepts–are being designed with the power to generate energy. These products come as more consumers look to reduce their environmental impact, with such items allowing them to do so in a way that doesn't have an impact on their everyday routines.
Workshop Question — Consider how your brand could create energy-generating functions in its products, or within its workplace.
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Solar-Powered Cooker
Outdoor appliances are using solar power for a clean fuel source
Implications - Cookware brands are creating more environmentally-conscious appliances by replacing traditional fuel sources with solar power. Such products highlight how consumers are becoming more open to incorporating sustainably-focused alternatives of familiar items into various aspects of their lifestyle.
Workshop Question — Consider how your brand could make a more sustainable version of a popular product or service.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychic Design
Brands more deliberately take inspiration from psychology in the process of design
Implications - Brands are more intentionally touting the human psychology that inspires the design of their products–with everything from architecture to interior design being impacted by explicit psychological concepts. Though to an extent design has always had roots in human behavior–brands touting psychology in the end result of their products speaks to the desire for consumers to feel and create proper connections with both brands and the products they create.
Workshop Question — In what way does human psychology impact your product/service? How could your brand more explicitly target this?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outdoor Cookware
Multifunctional cookers help streamline food preparation on excursions
Implications - Appliance brands are creating multifunctional products to allow campers and outdoor enthusiasts increased variety in preparation methods for their meals. These products highlight how brands are catering to the needs of smaller consumer segments by adapting established innovations from adjacent industries.
Workshop Question — Consider how your brand could leverage popular innovations from adjacent space to better meet the needs of your more niche customer segments.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smartphone Opulence
High-end designers cater to tech users to expand audience appeal
Implications - There’s no denying the reliance that consumers have with technology, especially younger generations, and as such, brands in the luxury space are catering to those consumers through more tech-focused offerings Not only expanding their product line, luxury retailers are realizing the need to better communicate and connect with consumers through designs that better reference daily rituals and habits, like smartphone usage. This speaks to the growing need to not only connect with consumers, but experiment with product lines and designs in more creative ways.
Workshop Question — How can you better target consumers through more specific lifestyle references and rituals?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends