Consumer Insights > Art & Design

Implications - Tech brands are channeling the vibrational power of speakers by offering products that use such vibrations to elevate the audio experience, or to work as producers in themselves. These products cater to individuals seeking cost-effective, multisensory or multipurpose experiences from their purchase decisions. [More]

Implications - Whether large retailers are stealing ideas from individual designers, or people are making knockoff products inspired by design houses, the prominence of counterfeit products is being criticized by businesses and individuals alike in creative, subversive ways. Whether creating branded misspelled items, or protesting big-brand artistic theft with pop-up locations, these forms of subversive critique aim to make a statement in a way that also self-markets. [More]

Implications - Rather than simply complementing dishes and beverages, garnishes are being treated as the focal point of such items in both flavor and aesthetics. The use of garnishes as eye-catching centerpieces serves foodie consumers looking for distinct consumption experiences, while also offering the social media-friendly aesthetic that the average consumer is often motivated to purchase. [More]

Implications - Museums are being designed with more thought on how the structures play into the exhibits they'll feature, and with the idea that they stand out as art pieces in their own right. These spaces cater to a shift in consumer preference in which experience via immersion is prioritized, and as museum spaces seek out ways to entice consumers in the face of dwindling engagement. [More]

Implications - Print ads are focusing on enhancing engagement by evoking various senses and adding functional features. This shift comes as the print marketing industry is required to enhance its focus on interactivity, as it competes with the direct engagement that social media allows consumers and brands. [More]

Implications - Secretive dining experiences, whether pop-up or permanent, are allowing consumers to feel "in-the-know" as they frequent such locations. The exclusive nature of such locations, or simply the perception of such, caters to consumers focused on niche and seemingly personalized experiences in their purchase decisions. [More]

Implications - Affected by everything from social unrest and violence to an enhanced understanding of accessibility, safety in school design is being prioritized just as much as safety-related policies within schools. This shift is a reactionary response to both social and personal causes, assuaging some of the concerns associated with sending children to school in unsteady political climates. [More]

Implications - Hospitality brands are increasingly offering mobile accommodations for consumers seeking distinct travel experiences. These mobile hotels come with a shift in consumer preference, in which they increasingly seek out adventure and culture immersion over relaxation in their travel experiences. [More]

Implications - The adoption of literature into modern day streetwear fashion is on the rise, with clothing and lookbooks that evoke familiar themes. This shift correlates with the rise of streetwear popularity, and its adoption by high-end brands that look to people and cultures to inspire their styles. [More]

Implications - Augmented reality has become a highly effective tool in enhancing personal mapping technologies, with uses in everything from navigation to design visualization. The accommodation of AR in mapping tech allows for more engagement-focused consumer or producer interactions, catering to the rising desire for immersive experiences – whether in practice or production. [More]