Consumer Insights > Art & Design

Implications - As multi-sensory experiences continue to expand the possibilities of brand-consumer interaction, many brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways. This shift speaks to the creative ways in which brands can create sensory-driven experiences that resonate emotionally and leave a lasting impression on the customer. [More]

Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility. [More]

Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process. [More]

Implications - Consumers are increasingly looking for dual-purpose yard features that not only help in the maintenance and functionality of their yards, but also blend into the surrounding environment so as not to add clutter or detract from the natural appeal of the outdoors. Beyond quality performance, aesthetically pleasing products are imperative for the consumer who wants to get the most out of their limited backyard space. [More]

Implications - As home decor becomes increasingly customizable, the restroom is being revamped with personalized features that create a uniquely tailored user experience. Particularly as dwellings get smaller and the demand for convenience and curation increases, consumers are drawn towards bathroom fixtures and accessories that accommodate their individual needs and preferences, making the most of small spaces. [More]

Implications - With the shift away from clutter towards a more streamlined lifestyle, comes a clean design aesthetic permeating the private sanctuary of the home – the bathroom. Clean lines, minimal color palettes and subtle textures create a harmonic space that allows for unwinding and de-stressing after a long day, or a neat and uncomplicated area to get ready for the day ahead. The movement towards minimalism within the washroom denotes a desire for harmony and tranquility, even in the must functional of spaces. [More]

Implications - As self-care becomes a mainstay for modern consumers, investing in their surroundings becomes a higher priority. Particularly in the bathroom where downtime and pampering take place, consumers are seeking artisanal accessories and fixtures that double as decor for a truly luxurious experience. With priorities shifting towards indulging in oneself, the washroom becomes a reflection of the modern consumer’s desired lifestyle. [More]

Implications - Used to the integration of smartphones and IoT into their daily lives, Millennial consumers starting young families, are looking for ways to incorporate that smart technology into their homes as well. Within the bathroom, we're seeing increasingly high-tech features that allow for complete control of the lavatory experience. From health-monitoring to entertainment, the bathroom is becoming a private sanctuary within the home. [More]

Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]

Implications - Engaging consumers visually and emotionally, alcohol packaging that is both imaginative and interactive offers opportunities to create new brand rituals around ready-to-drink beverages. Either through inspiring imagery or unusual packaging styles, beverage brands are enticing new consumers to try out their products based on visuals alone. Particularly useful for newer brands and products that doesn’t have a lot of online credibility yet, an enticing appearance draws in curious experience-seekers. [More]