Consumer Insights > Art & Design

Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

Implications - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs and formulations that are made to seamlessly integrate into the consumer's fitness ritual, and their designs are motivated by the consumer desire for lifestyles that are shareable online.

Homework Question - How could your brand make its product/service more shareable? [More]

Implications - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking aesthetic beauty alongside function. These designs cater to urban professionals who tend to opt for minimalist aesthetics due to limited space in their homes.

Homework Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers? [More]

Implications - Architects are creating modular building design concepts that are able to accommodate the needs of the people they're building for, as well as the landscapes that surround them. These concepts have risen out of a need for building cities that are as architecturally functional as they are beautiful, coming on the tails of growing urban populations and the increased need for adaptability as a result.

Homework Question - Where could your brand fit modular design into its product/service or office space? [More]

Implications - Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. Such spaces enhance the perception of luxury or exclusivity, while allowing consumers to focus on their experience eating rather than the distractions around them.

Homework Question - How could your brand adopt minimalist design to enhance its product experience? [More]

Implications - Computer-generated social media influencers are on the rise, and so now are their collaborations with big brands due to their enormous popularity online. These virtual models are put together with the popular aesthetics that can be observed on platforms like Instagram, and are unique in their ability to reach millions of young consumers while retaining an air of mystique and intrigue.

Homework Question - Conceptualize a campaign for younger consumers that would leverage the reach of a virtual influencer. [More]

Implications - The concept of online streaming has long been about making available as much video content as possible, but now brands are creating streaming platforms that are highly specific and curated in the interests they target. This shift comes as consumers increasingly seek personalization in their purchase decisions, with the expectation that brands cater to their niche preferences.

Homework Question - How could your brand create an ultra-curated or personalized offering? [More]

Implications - The curation of cannabis kits is allowing individuals to consume marijuana, either medically or recreationally, in a way that's portable and/or efficiently organized. These products allow consumers an enhanced experience in the process of cannabis consumption, while being diverse enough in format that brands are able to curate a variety of products.

Homework Question - Conceptualize what a kit that curates your brand's products/services would look like. [More]

Implications - Pet brands are creating products that have multiple functions – both for owners and their pets – as a way to streamline efficiency in the home. These multi-benefit products are able to cater to homeowners concerned with convenience and saving time, while also better integrating the pet's role in the family.

Homework Question - How could your brand more seamlessly integrate its product/service into its customer's life? [More]

Implications - Food brands are allowing consumers to do a quick quality check before purchasing their products, and are doing so by offering scented labeling that smells like the food the brand is offering. This interactive packaging allows for brands to draw consumers in via trust and credibility, in a way that is still playful.

Homework Question - Consider how your brand could better engage consumers' senses in the purchase journey. [More]