Newly Added
Category List
Full Index


Classic gaming products and services are revamped for generational preferences
Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
42,225 Total Clicks
Mar 18 - Dec 18
New and Warm
TechArt & DesignToysLife-Stages
Fitness brands unrelated to clothing take cues from the latter's aesthetic focus
Implications - The world of fitness prioritizes aesthetics on social media and in its clothing brands, but other items related to the process of exercising have been less touched by this focus on beauty, until recently. These products feature designs and formulations that are made to seamlessly integrate into the consumer's fitness ritual, and their designs are motivated by the consumer desire for lifestyles that are shareable online.

Homework Question - How could your brand make its product/service more shareable? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
85,049 Total Clicks
Oct 17 - Dec 18
Recent and Warm
Art & DesignLifestyle
Air purification products are designed with home aesthetics in mind
Implications - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking aesthetic beauty alongside function. These designs cater to urban professionals who tend to opt for minimalist aesthetics due to limited space in their homes.

Homework Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers? [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
22,762 Total Clicks
May 18 - Dec 18
Recent and Hot
Art & DesignLifestyleHealth
Modular building concepts are on the rise
Implications - Architects are creating modular building design concepts that are able to accommodate the needs of the people they're building for, as well as the landscapes that surround them. These concepts have risen out of a need for building cities that are as architecturally functional as they are beautiful, coming on the tails of growing urban populations and the increased need for adaptability as a result.

Homework Question - Where could your brand fit modular design into its product/service or office space? [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
77,033 Total Clicks
May 18 - Dec 18
Recent and V. Hot
Art & DesignArchitecture
The 6 Patterns of Opportunity & Top 18 Megatrends
Restaurants and eateries adopt minimalist interiors
Implications - Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. Such spaces enhance the perception of luxury or exclusivity, while allowing consumers to focus on their experience eating rather than the distractions around them.

Homework Question - How could your brand adopt minimalist design to enhance its product experience? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
42,743 Total Clicks
Aug 17 - Dec 18
This Month and Average
Art & DesignLifestyle
Artificial digital influencers are on the rise and collaborating with brands
Implications - Computer-generated social media influencers are on the rise, and so now are their collaborations with big brands due to their enormous popularity online. These virtual models are put together with the popular aesthetics that can be observed on platforms like Instagram, and are unique in their ability to reach millions of young consumers while retaining an air of mystique and intrigue.

Homework Question - Conceptualize a campaign for younger consumers that would leverage the reach of a virtual influencer. [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
45,072 Total Clicks
Jun 18 - Nov 18
This Month and Warm
Pop CultureTechArt & DesignMarketing
Online video streaming platforms for specific interests pop-up
Implications - The concept of online streaming has long been about making available as much video content as possible, but now brands are creating streaming platforms that are highly specific and curated in the interests they target. This shift comes as consumers increasingly seek personalization in their purchase decisions, with the expectation that brands cater to their niche preferences.

Homework Question - How could your brand create an ultra-curated or personalized offering? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
5,211 Total Clicks
Aug 18 - Nov 18
This Month and Untested
Art & DesignBusiness
Trend Hunter Services
Brands offer kits to curate the process cannabis consumption
Implications - The curation of cannabis kits is allowing individuals to consume marijuana, either medically or recreationally, in a way that's portable and/or efficiently organized. These products allow consumers an enhanced experience in the process of cannabis consumption, while being diverse enough in format that brands are able to curate a variety of products.

Homework Question - Conceptualize what a kit that curates your brand's products/services would look like. [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
50,323 Total Clicks
Aug 17 - Nov 18
This Month and Warm
Art & DesignLifestyleHealth
Pet products now benefit owners just as much as they do their pets
Implications - Pet brands are creating products that have multiple functions – both for owners and their pets – as a way to streamline efficiency in the home. These multi-benefit products are able to cater to homeowners concerned with convenience and saving time, while also better integrating the pet's role in the family.

Homework Question - How could your brand more seamlessly integrate its product/service into its customer's life? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
47,402 Total Clicks
Nov 18 - Nov 18
This Month and Warm
Art & DesignLifestylePets
Food brands allow consumers to test their products through scented labeling
Implications - Food brands are allowing consumers to do a quick quality check before purchasing their products, and are doing so by offering scented labeling that smells like the food the brand is offering. This interactive packaging allows for brands to draw consumers in via trust and credibility, in a way that is still playful.

Homework Question - Consider how your brand could better engage consumers' senses in the purchase journey. [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
24,332 Total Clicks
Feb 18 - Nov 18
This Month and Warm
Art & DesignLifestyleFood